BHARTI VIDYAPEETH DEEMED UNIVERSITY AMPLIFY MINDWARE

MARKET RESEARCH ON MOBILE

Name of the retailer.. Area. Contact person. Contact number -------------------------------------------------------------------------------------------------------------------------------------1. Which mobile brand has maximum sale? A. Nokia B. Samsung

2. If Nokia then Why customer prefer Nokia? A. brand recognition C. features B. after sales Service D. Price

3. If Samsung then why customer prefer Samsung? A. brand recognition C. features B. After sales Service D. Price

4. Which feature likely most by the customer? A. Only Talk C. Multimedia function B. GPRS D. Touch screen 5. Which specific model of Nokia has more demand?and why? ..

6. Which specific model of Samsung has more demand?and why? ..

7. Which company gives you more margin? ..

8. How will you rate these product out of ten? . SIGNATURE

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MARKET RESEARCH ON MOBILE

Type :- Public Industry :- Computer software Founded :- Tampere, Finland (1865) incorporated in Nokia (1871) Founder :- Fredrik Idestam Leo Mechelin Headquarters :- Espoo, Finland Area served :- Worldwide Products :- Mobile phones Smartphones Mobile computers Networks Revenue :- 40.99 billion (2009) Net income :- 891 million (2009) Employees :- 131,553 (September 30, 2010) Website :- Nokia.com

In 1992, Nokia decided to focus on its telecommunications business. This was probably the most important strategic decision in its history. As adoption of the GSM standard grew, new CEO Jorma Ollila put Nokia at the head of the mobile telephone industrys global boom and made it the world leader before the end of the decade...

1992: Jorma Ollila becomes President and CEO Jorma Ollila becomes President and CEO of Nokia, focusing the company on telecommunications.

1992: Nokias first GSM handset Nokia launches its first GSM handset, the Nokia 1011.

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MARKET RESEARCH ON MOBILE

1994: Nokia Tune is launched Nokia launches the 2100, the first phone to feature the Nokia Tune.

1994: Worlds first satellite call The worlds first satellite call is made, using a Nokia GSM handset.

1997: Snake a classic mobile game The Nokia 6110 is the first phone to feature Nokias Snake game.

1998: Nokia leads the world Nokia becomes the world leader in mobile phones.

1999: The Internet goes mobile Nokia launches the world's first WAP handset, the Nokia 7110. Nokias story continues with 3G, mobile multiplayer gaming, multimedia devices and a look to the future...

2002: First 3G phone Nokia launches its first 3G phone, the Nokia 6650.

2003: Nokia launches the N-Gage Mobile gaming goes multiplayer with the N-Gage.

2005: The Nokia Nseries is born Nokia introduces the next generation of multimedia devices, the Nokia Nseries.

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MARKET RESEARCH ON MOBILE

2005: The billionth Nokia phone is sold Nokia sells its billionth phone a Nokia 1100 in Nigeria. Global mobile phone subscriptions pass 2 billion.

2006: A new President and CEO Nokia today Olli-Pekka Kallasvuo becomes Nokias President and CEO; Jorma Ollila becomes Chairman of Nokias board. Nokia and Siemens announce plans for Nokia Siemens Networks.

2007 Nokia recognized as 5th most valued brand in the world. Nokia Siemens Networks commences operations. Nokia launches Ovi, its new internet services brand.

2008 Nokia's three mobile device business groups and the supporting horizontal groups are replaced by an integrated business segment, Devices & Services.

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MARKET RESEARCH ON MOBILE

Type :- Public (Korean: ) Industry :- Conglomerate Established: 1938 Founder :- Lee Byung-chul Headquarters :- Samsung Town, Seoul, South Korea Area served :- Worldwide Products Revenue :- US$ 173.4 billion (2008) Net income :- US$ 10.7 billion (2008) Employees :- 276,000 (2008) Website :- Samsung.com

How Samsung Mobile started out Samsung started out as a small shop in Daegu, South Korea, and gradually built up into a massive conglomerate covering everything from ship building to insurance. The Samsung Electronics business we know best was set up in 1969, initially making TVs, but launching a telecommunication division in 1977. The companys first mobile, the SH-100, was released in 1988. What it does now Today Samsung is the worlds second biggest handset seller after Nokia after overtaking Motorola last year, and still growing rapidly in developing countries. Its not hard to see why - Samsungs U series of slide out phones with touch sensitive buttons outclass Motorolas offerings, while its latest touchscreen ventures are giving the iPhone a run for its money. Key innovations

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MARKET RESEARCH ON MOBILE

CDMA champ - Samsung was one of the pioneers of mobile telephony standard CDMA in the 1990s, though GSM has since replaced it. Quality collabs - Collaborations with the likes of Giorgio Armani and Bang & Olufsen have cut Samsung a large piece of the high-end pie. Smart smart phones - Samsungs gunning for the best in every market, from iPhone killers such as the Samsung Omnia, to mega megapixellers like the Pixon M8800. Milestone handsets Samsung SH-100 Release date: 1988 The first Korean mobile phone failed to make waves at the time, but its not hard to see the significance now. Samsung SGH-T100 Release date: 2002 The worlds first TFT-LCD mobile was the biggest Samsung seller ever at the time, topping 10 million sales. Samsung D900 Release date: 2006 Still selling strong, Samsungs D900 has one of the best speakers weve ever used built in so you can chat without frying your brain at the same time. Samsung U100 Release date: 2007

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MARKET RESEARCH ON MOBILE NOKIA & SAMSUNG

P.K.RANJAN PGD-MM MM/10/031

KUNAL PGD-MM MM/10/030

SASHI PGD-MM MM/10/032