7UP

7UP MOOD KO DO LEMON KA LIFT

Brand History 7UP, the refreshing clear drink with a natural lemon and lime flavour was created in 1929. 7UP was launched in India in 1990 and its international mascot Fido Dido was used for advertising in 1992 to position the brand as a cool drink for youngsters. Fido became an instant hit with his trendy look, laid-back attitude and unconventional take on life. During the brands early years in India, 7UP gained market leader status in the lemon lime category by being one of the first to be nationally distributed besides being marketed as a healthier alternative to other soft drinks. Brand Advantage For the past two years, 7UPs ambition as a brand has been to capture and own the lemon refreshment territory within the clear lime category. Lemon has proven to be a clear and relevant differentiator for the brand. Further, the emotional connect with the idea of upliftment through refreshment has led to an impressive payoff for the brand. After establishing itself as The Lemon Drink in January 2009, 7UP has continued to build on the theme of mood upliftment with its new tagline Mood Ko Do Lemon Ka Lift. Did You Know? There are many theories for the origin of the 7UP name. According to Professor Gary Yu (UCSB) and researchers for the popular Uncle Johns Bathroom Reader the name is derived from the atomic mass of Lithium, 7, which was originally one of the key ingredients of the drink (lithium citrate). However, there are numerous other myths explaining the name:

Its creator named the soft drink after winning at a casino with three rolls of 7 and the letter U. The drink was formulated with seven flavours plus the bubbles from the drinks carbonation (the bubbles go up). The original bottle contained seven ounces; its creator came up with the name while playing dice. 7UP was the seventh large commercial lemonade brand that tasted the same. Before the formula changed in 2006, a can of 7UP included seven ingredients.

The Up in the drinks name might refer to the original inclusion of lithium citrate, when it was marketed as a patent medicine to cure hangovers. The name 7UP was a reference to the Esoteric concept of the Seven Planes, made famous by the Internet series The Arrivals. The name came from the seventh-inning stretch 7UP in baseball tradition. QUICK BRAND FACTS 7UP was created in 1929 7UP was launched in India in 1990

Aliva

ALIVA CHATPATE CRACKERS WITH WHEAT AND DAAL

About the Brand With the launch of Aliva, Frito-Lay India aims to create a new segment of great tasting baked savoury crackers. After Kurkures enormous success, Aliva marks Frito-Lay Indias creation of yet another category, borrowing ingredients and textures from biscuits, and flavours from namkeens. The Aliva product range has been developed in India, specifically for the Indian consumer and is a significant step ahead in the companys journey of portfolio transformation, providing healthier and tasty snacking options in line with local consumer needs. Aliva is available in four distinct chatpate Indian flavours, created with the Indian palate in mind

Special Pindi Masala Tomato & Roasted Spices Caramelized onion and cooked Indian tomatoes with a hint of fried curry leaf and lentil. As these flavours explode in the mouth, you will savour the aroma of toasted wheat notes with the tang of tomatoesthe unforgettable experience ends with the heat of black pepper and spicy red chillies. Mint Flavour with Herbs Fresh shades of mint combine with the engaging taste of toasted wheat, lentils and cumin. The taste melts away with the mild tang of amchurthe warmth of black pepper, a dash of green chillies and herbs give a great finish.

Original Salted The classic touch of salt, a simple treat that youd love anytime.

Did You Know? Aliva breaks through the clutter in the cracker segment with its unique combination of stimulating authentic Indian flavours and superior ingredients like wheat and lentils Aliva is a baked product with zero trans fats and zero cholestrol Aliva crackers have a unique shape, and the product has even been granted a design registration Aliva comes in a premium standee pack that is a first in this category Aliva has a range of four distinct Indian flavours that have been inspired by local spices unique to different parts of the country