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Johnson & Johnson

Submitted by SmithMike on March 19, 2011

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Johnson & Johnson Company Background Johnson & Johnson commonly called J&J for short, is one of the worlds well known, largest, most decentralized and most diversified health care company; according to Fortune magazine J&J is the number one industry in pharmaceuticals. In 1886 Robert Wood Johnson, James Wood Johnson and Edward Mead Johnson started a small company introducing dental floss, the very first Aid kit, sanitary napkins for women, sterile sutures, baby powder and adhesive bandages and making the first commercial sterile surgical dressings. J&J was founded with an idea to meet health care needs of people around the world, since then J&J have been producing, manufacturing and selling products related to human health and well being. In 1943 chairman Robert Wood Johnson wrote J&J Credo outlining responsibilities to doctors, nurses, patients, consumer, employees and the community as a whole. Products Services and Quality Consumer product is the companys most recognizable segment, including popular brands like Tylenol, J&J baby shampoo and band aid. The largest of the segment is pharmaceuticals. From 1966 to 1988 J&J operated in companies pioneered in several important groundbreaking products including: * RhoGAM a life saving treatment for hemolytic disease in newborns. * HALDOL (Haloperido), the gold standard for treating schizophrenia for over 25 years. * MONISTAT (Miconazole Nitrate) Cream, a milestone product for womens health. * VICRYL Synthetic absorbable sutures, an important new tool for surgery. * The PROXIMATE Linear Staple, a new way to close surgical incisions without sutures. * ORTHOLONE OKT3, the first therapeutic monoclonal anti-body to treat the rejection of the transplanted organs. J&J continues to grow through acquisitions and having leadership products in a number of areas: * J&J acquired LifeScan, Inc. (Blood glucose monitors diabetes), Neutrogena Corporation and skin care brands such as CLEAN 7 CLEAR, RoC AND AVEENO. * The acquisition of DePuy, Inc. made us a world leader in orthopedics. * J&J formed Ortho Biotech Products, LP (Biotechnology pioneer) and Ethicon Endo Surgery, Inc. (Minimally invasive surgery) out of internal businesses. * J&J merged with Centocor, Inc. which brought us REMICADE (Infliximab). * Through operating companies, J&J introduced the first mass market in disposable contact

lenses, the first coronary stent and the first drug eluting stent. Offering products and information targeting whether its analgesics or baby care, surgeries or cardiology, oral care and wound care, the J&J family of companies make products that help people live healthier lives; these products stand are ready to improve the quality of life to consumers. Innovations Bring science to the art of the healthy living According to Paul Stuffels (Company group Chairman, Global Research and Development), J&J is shifting innovation ecosystem towards an open innovation model, tapping into both institutes of scientific excellence and their own research and development centers across the world. Creating meaningful innovations in health care within the consumer business franchise relies on a research strategy using technology and consumer insights. Having new innovations being introduced to hospitals provides doctors and nurses with the technologies they need to help who suffer from chronic diseases. New products innovations introduced at the Annual ACS Clinical Congress include: * Echelon Flex Endopath Stapler: The novel one-handed design of the device, which builds upon other proven Echelon Endopath products with the addition of natural articulation, is intended to provide surgeons with improved access during surgery while reducing interruptions. The Echelon Flex Endopath Stapler is used to cut and staple tissue in a variety of surgical procedures, including bariatric, thoracic, colorectal, gynecologic, urologic and general surgery. The Echelon Flex Edopath Stapler designed in collaboration with surgeons is the latest offering from the companys Echelon Flex Endopath line of surgical stapling products, which provide enhanced system wide compression. Understanding tissue is at the foundation of the product development at Ethicon Endo-Surgery. * ENDOPATH XCEL with opt view technology. The first and only universal-seal trocar intended to mitigate trocar-induced smudging, a frustrating occurrence for surgeons that can cause interruptions during surgery, by minimizing the need for repeated cleaning of the endoscope lens. * Ethicon Endo-Surgery SSL Access System: The latest surgical product highlighting the Ethicon Endo-Surgery commitment to advancing minimally invasive surgery with solutions across the continuum of the surgical spectrum. The single port access device provides surgeons versatility and efficiency for single-site laparoscopy. The SSL access System consists of two 5mm seals and a larger mm seal in a low profile design that allows surgeons to use a wide variety of instrumentation across several different procedures. Unique to the device is the degree rotation of the seal cap which enables quick re-orientation of instruments during procedures and reduces the need for instrument exchanges. Johnson & Johnson Gets Global Today J&J has over 200 independent operating companies and do business globally, specializing in consumer products medical diagnostics devices and pharmaceuticals. J&J international expansion began with Canada in 1919 and England in 1924. During 1926 to 1946, J&J expanded into Mexico, Belgium, Ireland, Switzerland, Argentina and Brazil. J&J infrastructure is organized by implementing two mechanism; one is Regional Indirect Procurement Centers of Excellence (COEs) located in Asia, Canada and Latin America, which are considered indirect areas because goods and services are not being used directly in a product. The other mechanism is Category Teams, in which each leader has a virtual collaborative team with representations from across J&J operating companies. The teams work on building top quality products and services at the lowest possible cost. In the long run

J&J should see consistent sales growth fueled by the aging demographics in the U.S moreover, the medical supplies and services needed by the elderly populations will increase simultaneously with the aging of the large baby boomers population. From 1980s to present time, J&J has grown through acquisitions and within developed business that gives J&J leadership position in a number of areas. Johnson & Johnson Ethics J&J is able to succeed in nearly any endeavor, J&J has stood the test of time from a historical perspective and continued to come out ahead in every task they have achieved. In October of 1982m Tylenol, the leading pain-killer medicine in the United States at the time, faced tremendous crisis when seven people in Chicago were reported dead after taking extra-strength Tylenol capsules. It was reported that an unknown suspect(s) put 65 milligrams of deadly cyanide into Tylenol capsules, 10,000 more than what is necessary to kill a human being. The tampering occurred once the product reached the shelves (Mitchell, 1989). In 1982, Tylenol controlled 37% of its market with revenue of about $1.2 million. Immediately after the cyanide poisonings, its market share was reduced to 7%. Its reaction to the Tylenol poisoning, with its emphasis on socially responsible behavior above immediate profits, was entire consistent with its ethical code of placing the customer first and shareholder interest second; by constantly reinforcing its credo at every opportunity, it serves as a fundamental value system that directs decision making at all levels. As a result, it appears as if the culture of J&J is particularly influenced by the importance of ethical behavior. J&J history has been based on their passion for making difference in the world and they aspire to take human health and well being to new levels, by putting ethics as a central role in the decision making at J&J and also by their financial strength and collaborative nature, it shows that Johnson & Johnson company its the best positioned company to do this