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  • Session Five - Design Thinking

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    PTSummer
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    Overview: Not all design is visual design - in fact we can all use creative, visual techniques to solve problems and develop the best ideas and strategies for our clients. What we’ll cover Our digital design and experience team will walk through their learnings, methods and techniques to provide a new way of approaching challenges and arriving at the best result. Learn how user centered design practices and visual thinking can be employed in your day-to-day work with clients. Pre-assignment To prepare for our session, briefly describe a problem or strategy you approached employing brainstorms, collaboration or visual diagramming or sketching. Also note how you think this helped you in the process. Bring your completed pre-assignment with you on a 3X5 card for credit.

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    Overview: Not all design is visual design - in fact we can all use creative, visual techniques to solve problems and develop the best ideas and strategies for our clients. What we’ll cover Our digital design and experience team will walk through their learnings, methods and techniques to provide a new way of approaching challenges and arriving at the best result. Learn how user centered design practices and visual thinking can be employed in your day-to-day work with clients. Pre-assignment To prepare for our session, briefly describe a problem or strategy you approached employing brainstorms, collaboration or visual diagramming or sketching. Also note how you think this helped you in the process. Bring your completed pre-assignment with you on a 3X5 card for credit.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Scarica in formato PDF, TXT o leggi online su Scribd
    Segnala contenuti inappropriati
    662 visualizzazioni57 pagine

    Session Five - Design Thinking

    Caricato da

    PTSummer
    Overview: Not all design is visual design - in fact we can all use creative, visual techniques to solve problems and develop the best ideas and strategies for our clients. What we’ll cover Our digital design and experience team will walk through their learnings, methods and techniques to provide a new way of approaching challenges and arriving at the best result. Learn how user centered design practices and visual thinking can be employed in your day-to-day work with clients. Pre-assignment To prepare for our session, briefly describe a problem or strategy you approached employing brainstorms, collaboration or visual diagramming or sketching. Also note how you think this helped you in the process. Bring your completed pre-assignment with you on a 3X5 card for credit.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Scarica in formato PDF, TXT o leggi online su Scribd
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    di 57

    Session 5:

    Design Thinking

    DESIGN THINKING
    12 lessons for COMMUNICATORS FROM THE DESIGNERS TOOLBOX

    INTRO

    WE can ALL be CREATIVE.

    INTRO

    WE can ALL be CREATIVE. WE can ALL be DESIGNERS.

    LESSON ONE

    Think As a group of independent thinkers

    Think As a group of independent thinkers

    Think As a group but avoid groupthink

    1979

    LESSON TWO

    FAIL EARLY to succeed sooner.

    LESSON THREE

    SKETCH.

    LESSON FOUR

    KNOW YOUR AUDIENCE.

    LESSON FOUR

    KNOW YOUR AUDIENCE. (dont just say you do)

    Knowing how people will use something is essential.


    Donald Norman, UX Forefather

    LESSON FIVE

    if you think you have all of the answers, youAre doing it wrong.

    [Feedback is the] simplest form of quality assurance when youre working on a project for hours on end, its easy to go into visual burn-out mode; a quick 5minute review can often reveal problems in your design that you just didnt see while you were obsessing over the details.
    Brandon Jones, Designer & Webdesigntuts+ Editor

    LESSON SIX

    ITERATE!

    LESSON SIX

    ITERATE! (once is never enough)

    The very best user experiences are evolved over time, ne-tuned through iterative design processes in response to genuine user feedback. Nobody and I mean nobody gets it right rst time.
    Alex Nichol, Web & UX Designer

    LESSON SEVEN

    SIMPLIFY.

    LESSON SEVEN

    SIMPLIFY. (less is better than more)

    We need to be very careful about the lure of complexity. We should not fall into the trap of thinking that if its hard to design, it must be good; that if its using the latest technology, it must be good; that if all our friends think its really cool, it must be good.
    Gerry McGovern, Founder & CEO of Customer Carewords

    LESSON EIGHT

    PUSH BOUNDARIES.

    LESSON NINE

    BE COOLER THAN YOU ARE.

    LESSON TEN

    THINK THROUGH THE IMPLEMENTATION.

    LESSON ELEVEN

    MAKE SOMETHING JUST FOR FUN.

    LESSON TWELVE

    SKETCH SOME MORE.

    WHAT DOES THIS MEAN FOR YOU?

    QUESTIONS?

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