Study Direct and English 4 U.

Enterprise Management Workshops for the next-generation of EU

professional

Zen Cafes and Study Direct

What is a Zen Café?

A Zen Café is a bolt-on franchise for any new business (or

existing enterprise) that wants to expand into new
markets (EU, Asia, Latin America) or diversify into new
market sectors.

The revenues from the provision of food, drink and

catering services can be used to pay the fixed costs (staff, premises and
equipment) for those who want to serve the needs of professional and corporate
clients, as well as maintain a High Street location.

By running the Zen Café (Skype Café) as an

outsourced specialist unit the provider of
business services (law, accounting services, IT
support, design and creative services) can look to
move into profit from day one.

Zen Cafes offer membership services through

options of membership level:

Associate, Network Member and Enterprise

Partnership.

You can read more about the principles of Buyer-

Centric Marketing on: www.alanmitchell.biz.
You might be interested to read “Funky Business”
by Prof. Ridderstrale.

We run induction courses on: Funky Business, Groovy Business, Mellow Business
and Clever Business.

The Zen Cafes’ blend of brand strategy and marketplace insight is based on
proven case study, analysis and research. Our approach is endorsed by the works
of established leaders in the fields of business strategy, communication and
profitable organisation. See: Boston Consulting Group: Blown to Bits: How the
Economics of Information Transforms Strategy. Published by Harvard Business
School Press. www.blowntobits.com.

The Zen Café blueprint is designed for chosen

specialists (graduates and professionals) to
work with us as Co-ventures in taking their
services and expertise to new audiences, new
markets and fresh opportunities.

Enterprise Management

We offer three Enterprise Management courses:

1. For those who want a management
career in Hospitality and Hospitality
Management

2. For those who want a career in food

preparation, catering and kitchen
services. (Training with Bordeaux Quay)

Study Direct in conjunction with Zen Cafes. www.zencafes.co.uk.

Delivering membership services – on demand – by subscription!
Study Direct and English 4 U. Enterprise Management Workshops for the next-generation of EU
professional

3. For those who want an independent career as a company advisor,

freelance specialist or independent professional.

Working with us

We welcome applications from those who want a

career in any of the following fields:

1. PR and eco-business; marketing and

communications
2. TEFL and language services; managing
multi-culture
3. Diagnostics – Business Fitness –
Management Consultancy
4. Design, creative services and eco-design
5. Creative Workshops – delivery of learner-centred education
6. Sustainability consulting and Social Enterprise support services
7. Investment advice and lifestyle support services
8. Right Livelihood, work-life balance and holistic services

We particularly welcome holistic practitioners and

meditation guides who want to work with Café proprietors
in establishing their own holistic drop-in centres as Zen
Cafes - Right Livelihood enterprises for local membership
base.
See Corporate Gurus.

Our Career Support package means any graduates of our

courses can travel and earn as an independent TEFL tutor
in: Europe, Asia or Latin America.

Graduate tutors can specialise in any aspect of EFL

tuition: conversation practice, exam preparation, group
tuition, in-company training, corporate services or preparing students who want
to come and live and work in the UK.

The market opportunity

Considerable demand exists for EFL services of qualified independent tutors in the
following countries: Poland, Czech Republic, Slovakia, the Baltic States, Hungary,
Slovenia, Romania, Bulgaria - as well as all other EU countries.

90-day “Alternative to an MBA”

In conjunction with English 4 U – Study Direct
offers Business Management, Marketing and “The
90-day Alternative to an MBA” for: students,
professionals, managers and their organisations.
Courses are available in modular format.

The Study Programme is designed for companies

and their managers who want to work with Zen
Cafes on a Co-venture basis in expanding into new
markets and new market sectors in Europe, Asia,
Latin America and the English-speaking world.

Study Direct in conjunction with Zen Cafes. www.zencafes.co.uk.

Delivering membership services – on demand – by subscription!
Study Direct and English 4 U. Enterprise Management Workshops for the next-generation of EU
professional

Provision of Buyer-Centric Services

Provision of Membership Services through Buyer-Centric Marketing is designed for
next-generation entrepreneurs and established European or Asian companies that
want to make inroads into fresh territory.

Your options
We welcome Co-venture applications from:
 PR and communications advisors and
professionals
 Management education specialists
 Language schools or education providers
 Design houses and branding specialists
 Coaches or creative writing specialists
 Marketing advisors
 Investment and lifestyle consultants
 Right Livelihood practitioners or collectives of
practitioners
 Providers of business support services: law
services, accounting services, web services,
IT support

Students can attend a residential course, or elect to take all or part of any studies
through Distance Learning, with the option of tutorial support.

Students who are looking for a career in Hospitality or Hospitality Enterprise

Management have the option to have paid work experience in the catering
industry.

Benefits for Students of Study Direct

1. Students can study the modules of any course

in any order
2. Pre-graduate studies can be sponsored by a
sponsor or an employer
3. Learners can have work experience in UK
4. Students can take an exam and get a
certificate
5. We can help all EU students apply for
university in the UK
6. Graduates get Career Support and Enterprise
Support for themselves and your clients
7. Graduates can start their own firm, Co-
venture, LLP, or Social Enterprise with
Enterprise Support from Zen Cafes
8. Students can break their studies for work or
travel
9. Tutors and learners alike, can travel and earn
10. Students can earn and learn – and study
through distance learning
11. Applicants can apply for a bursary if unable to afford full fees
12. As an educator (Associate, Network Member or Co-venture) applicants can
use our Career Break Service for your students
13. Those who offer accommodation and catering services can apply to
become an approved provider of Campus Services
14. Students can have their own Career Consultant to act as personal mentor

Study Direct in conjunction with Zen Cafes. www.zencafes.co.uk.

Delivering membership services – on demand – by subscription!
Study Direct and English 4 U. Enterprise Management Workshops for the next-generation of EU
professional

15. Students, GAP Year students and graduates have the option of
accompanied travel tours in EU or Asia
16. Food and drink training is available for those who want a career in
hospitality via Zen Cafes
17. All students and graduates can re-train for a new career at any stage

18. Applicants and education providers can invest with us as a Co-venture or

Sponsor
19. Running Creative Workshops on a Co-venture basis is an option for those
who want to provide creative training for students and professionals

As an Associate

You will need to be an English speaker with good

communication skills and a genuine interest in providing
tuition and student support services.
To apply to us as an Associate you will need either a degree
from an EU university, or knowledge of a second language.

On completion you will be invited to apply for Zen Cafes Co-

venture Support Services to set up your own independent
practice, working as part of a collaborative network, in
conjunction with our strategic Business Partners throughout
Europe.

As an Associate – on acceptance of your application you receive:

 Certification to teach English

 Access to Lingua Vista courseware
 Your own dedicated web site
 Your own email address
 Downloadable resources that you can use for structured tuition with
students
 Curriculum Support from Study Direct in developing your own course
materials
 Self-publishing options
 Invoicing support so your students can subscribe to your services directly
 References and credentials from Study Direct
 Application support if you want to apply for
work in a language school

For those who want to provide in-company training

or corporate services

 Study Direct provides the Form of Words and

brochure-ware to approach companies and
organisation directly. Enrolment to sign up
organisations.
 Introduction to our Business Support Network
who can look after the communication needs
of enterprises
 Support services to offer Career Support,
Enterprise Support and Learning Support to
all your students

Study Direct in conjunction with Zen Cafes. www.zencafes.co.uk.

Delivering membership services – on demand – by subscription!
Study Direct and English 4 U. Enterprise Management Workshops for the next-generation of EU
professional

Further benefits include:

 Access to Lingua Vista Study Programme (available in six EU languages)

 Career Break services for individual students
 Management Master Class for corporate clients
 Pod-casting support
 The chance to set up your own education consultancy as a Co-venture
 The chance to take our Director of Studies Workshop, for those who want
a career in Education Management

Network Membership

Existing schools and language schools can join the Study Direct network of
education providers.

Network Members have the option to:

 Publish their own workbook series for
students
 Publish course-books for students
and professionals
 Access Study Direct Curriculum
Development services
 Develop curricula and materials for:
EFL, language learning
 Receive marketing support and
promotion for their school
 Access Lingua Vista Study
Programme
 Act as intermediaries for students
who want to live and work in the UK
or study at a UK university

Co-ventures
Education providers who want to work with Study Direct on a Co-venture basis
receive access to courseware and marketing support, student enrolment systems
and web-based interface.
As part of the Study Direct network we invite Co-ventures to initiate E-Campus
services for selected towns and cities.
Co-ventures have the option to set up alongside their Zen Café:

1. Language School – Management School

2. Eco-learning Management Training Consultancy
3. Creative Careers Centre
4. Meditation and Yoga Centre (in conjunction with
the Offshore Campus, Kalamata Greece)

Sponsorship

Sponsors have the chance to support:

Language School Services and Business Academy
Centres on a town-by-town, city-by-city basis in
conjunction with: Study Direct, Zen Cafes, English 4 U,
The Spirit of Life Centre, Authentic Education, Dharma
Press and Café Society.

Sponsors and Co-ventures have the chance to provide:

Learning Support, Career Support and Enterprise

Study Direct in conjunction with Zen Cafes. www.zencafes.co.uk.

Delivering membership services – on demand – by subscription!
Study Direct and English 4 U. Enterprise Management Workshops for the next-generation of EU
professional

Support to: students, professionals, managers and their organisations on a

monthly subscription basis.

Marketing via Study Direct in conjunction with Zen Cafes is on a monthly

subscription basis.

The next step

To conduct market research for the demand for business support services, food
and drink, EFL services, and language services in the town or city or country of
your choice – contact Zen Central.

Study Direct in conjunction with Zen Cafes. www.zencafes.co.uk.

Delivering membership services – on demand – by subscription!