Anjali Ghoshal (MBA I SEO I B.

Tech)
e-Commerce Strategy Developer at Inspiration Healthcare Location Northampton, United Kingdom Industry Marketing and Advertising

Anjali Ghoshal (MBA I SEO I B. Tech)'s Overview

Current

e-Commerce Strategy Developer at Inspiration Healthcare

Past

Online Marketing Executive at Talent Puzzle Online Marketing Intern at Wolfestone Translation Ltd Full time MBA,UK. at University of Leicester Lab Associate, UK at Belmay Information Researcher at ACCESS,The Hague,Netherlands R&D executive at Emami, Mumbai India R&D executive at Hygienic Research Institute,Mumbai,India Research officer at Aroma Treasure,Mumbai,India

see less... see all... Education

University of Leicester Nagpur University

Recommendations 5 people have recommended Anjali Connections 181 connections

Anjali Ghoshal (MBA I SEO I B. Tech)'s Summary

Over the past four years, I had worked with different organisations in three different countries, India, Holland and UK, involving diverse job profiles imparting me rich & wide experience and exposure. Experience of handling all aspects of business projects and delivering them. My professional experience in digital marketing has been in online marketing, SEO/PPC, Social media optimisation, e-marketing strategies and strategic marketing planning.

Specialties
SEO, PPC ,Social Media Like Twitter ,LinkedIn, Facebook & Youtube. Google analytics ,Google adwords & Google webmaster skills. Project planning, Team management,Market intelligence, Digital marketing & Strategic thinker for online marketing plans. Statistical tools like SPSS ,Sage CRM, Sales Force, Adobe Dreamweaver.

Anjali Ghoshal (MBA I SEO I B. Tech)'s Experience

e-Commerce Strategy Developer
Inspiration Healthcare Medical Devices industry June 2011 Present (1 month)

Online Marketing Executive

Talent Puzzle Marketing and Advertising industry February 2011 June 2011 (5 months) Monitoring, measuring, analyzing and evaluating the performance of the company via competition analysis strategy. Data analysis & presentation each month based on competition analysis. Monitoring and networking on Twitter & LinkedIn using Hootsuit. Carrying out business process analysis and monitoring of internal and external metrics. Analysing website traffic on Google analytics & reporting the results to the department weekly. Identifying potential clients & generation of leads via LinkedIn.

Online Marketing Intern

Wolfestone Translation Ltd Privately Held; Translation and Localization industry November 2010 February 2011 (4 months) Involved in SEO campaigns for the company to increase its online brand presence and visibility. Carried out extensive marketing research to understand and study competitors online marketing tactics and brand promotion strategies. Involved in search engine optimisation techniques of the company website including keyword research, back link building, web analytics, reciprocal linking and submission to various internet directories and Meta search engines. Insertion of Meta tags and title tags of the website were well optimised to increase the chances of being picked up by various search engines. Involved in press releases for the company and distributing it online through various Search engine optimised PR sites & e-magazines. Involved in implementing various social media optimisation techniques, creating various Ad campaigns in Facebook and LinkedIn and regularly updating status and submitting press release links in various social bookmarking sites. Involved in updating the blogs and articles on the website based on proper keyword research. Worked on e-marketing strategy document which includes SEO, Content Strategy & social media strategies.

Full time MBA,UK.

University of Leicester Educational Institution; Higher Education industry September 2009 September 2010 (1 year 1 month) Full time MBA (Business Management) from University of Leicester (UK). Core Subjects : Strategy management , Marketing design and operations, Accounting , Corporate Finance, Organisational behaviour & Business Ethics. Electives : Quantitative market intelligence(SPSS) , Services marketing and B2B. Dissertation/Thesis :Online advertisements and its impact on consumer behaviour towards online shopping.

Lab Associate, UK
Belmay

Privately Held; Chemicals industry February 2008 August 2008 (7 months)

Information Researcher
ACCESS,The Hague,Netherlands Nonprofit Organization Management industry October 2006 August 2007 (11 months)

R&D executive
Emami, Mumbai India Cosmetics industry March 2006 August 2006 (6 months)

R&D executive
Hygienic Research Institute,Mumbai,India Consumer Goods industry March 2005 December 2005 (10 months)

Research officer
Aroma Treasure,Mumbai,India Cosmetics industry August 2003 February 2005 (1 year 7 months)

Anjali Ghoshal (MBA I SEO I B. Tech)'s Skills

Online Advertising
(Intermediate, 1 year experience)

Online Marketing
(Intermediate, 1 year experience)

Strategic Planning
(Advanced, 5 years experience)

Business Management
(Advanced, 5 years experience)

Organizing
(Advanced, 5 years experience)

Anjali Ghoshal (MBA I SEO I B. Tech)'s Education

University of Leicester
MBA, Business Management 2009 2010 Activities and Societies: Association of MBAs (AMBA). Attended ad:tech 2010,London.

Nagpur University
B.Tech, Cosmetic Technology,India 1999 2003 Activities and Societies: 1.Represented Nagpur university inter-college Basket Ball and TableTennis competition. 2.Took active participation in university cultural activities. 3.Active involment in the university annual magazine.

Anjali Ghoshal (MBA I SEO I B. Tech)'s Additional Information

Interests: music,dancing,reading,watching birds,surfing net and exploring nature Groups and Associations: Active member at Associations of MBAs Active member at SEO certification organisation

AMBA - Association of MBAs

Accenture Management Consulting Careers

Brand & Communications Management

Bros. [SALES, MARKETING, ADVERTISEMENT, PR, B2B/B2C]

Chartered Institute of Marketing (CIM) Digital

Cosmetics and Personal Care Industry

Cosmetics2020 - Driving Innovation in the Cosmetics and Personal Care Industry

Digital Marketing

Digital Marketing - London

FMCG Professionals (World Wide)

Fragrance & Flavor Industry

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