2006 0304 Digital Juice Magazine

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INSIDE DVD INSIDE DVD INSIDE
introducing our NEW

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MORE THAN 500 ANIMATIONS
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ALSO INSIDE:
COOLER COMPOSITES • SAMPLE RATES SIMPLIFIED • WHO OWNS WHAT? • FRAMING FOR GRAPHICS
DJMag_0306_02jac.qxd 2/7/2006 3:30 PM Page 2
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PUBLISHERS:
David Hebel and
Viv T. Beason
EDITOR-IN-CHIEF:
Chuck Peters
SENIOR EDITOR:
10 Talk Back: Reader Letters. . . . . . . . . . . . . . . 6 D. Eric Franks
Juice News . . . . . . . . . . . . . . . . . . . . . . . . . 8 ART DIRECTOR:

Jacqui Dawson
Bigger, Better, More Useful:
Editor’s Toolkit 10: Multipurpose Tools III CONTRIBUTING
19 by Chuck Peters . . . . . . . . . . . . . . . . . . . . . . 10 AUTHORS:
Pat Bailey, Geetesh Bajaj,
Work Made for Hire: Who owns the Viv Beason, Graham Cohen,
footage you shoot for your clients? Alessia Cowee, Jacqui Dawson,
15 by Mark Levy . . . . . . . . . . . . . . . . . . . . . . . . 15 Jeff Earley, Michael Fitzer,
D. Eric Franks, Rick Green,
Compositing 101: Dave Hebel, Perry Jenkins,
Robert Leitch, Matt Janowsky,
38 A Motocross Madness spot comes alive
17 by Brent Milby . . . . . . . . . . . . . . . . . . . . . . . . . . 17 Jeb Johenning, Mark Levy,
Brent Milby, Chuck Peters,
Brian Pogue, Jeff Schell, Kevin
SPECIAL PULL-OUT SECTION
Sherman and David Traube
40 ETK10: Multipurpose Tools III
Idea Book and Super Set Gallery . . . . . . . . . . 19
GRAPHIC DESIGNERS &
ILLUSTRATORS:
Audio for the 21st Century Saritha Sugunan,
What you need to know about audio formats P. Gururaj, V. Sridhar
by Jeff Earley . . . . . . . . . . . . . . . . . . . . . . . . 36
PHOTOGRAPHY:
Framing for Graphics Perry Jenkins
The fundamentals of frame composition
by Perry Jenkins . . . . . . . . . . . . . . . . . . . . . 38
Screen Shots: Inside the Snow Globe

ABC 13 shakes up their winter station IDs
by Chuck Peters . . . . . . . . . . . . . . . . . . . . . 40
DIGITAL JUICE PRODUCT CATALOG . . . 41 DIGITAL JUICE, INC.

1736 NE 25TH AVE.
Juice Box: OCALA, FL 34470
We’re skipping NAB 2006! 1.800.525.2203
by David Hebel . . . . . . . . . . . . . . . . . . . . . . 50 352.369.0930
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4 | DIGITAL JUICE MAGAZINE MARCH/APRIL 2006 ORDER ONLINE www.digitaljuice.com

VIEW THIS AND PREVIOUS ISSUES OF THE MAGAZINE

ON THE WEB @ www.digitaljuice.com
with Chuck Peters—Editor in Chief, Digital Juice Magazine
Your Chance To Make Your Voice Heard

Got a question, comment or suggestion? We would love to hear it.
If you would like to ask a TROPICAL JUICE

question, sing our praises,
I
really enjoy your products; I use them in
almost every production. I do a good bit of
“ We love Digital Juice and you've helped
us create innovative, creative moments
”— Curtis Cruson
bend our ear, or just say ‘Hi,’ corporate incentive and award trip work. I
would like to see a "travel" toolkit.
in our services.
drop us an email at
Animations could include suitcases, passports,
volumes have the stuff you want. Of course, Now, I have heard of the Blue Angels!—Jim
talkback@digitaljuice.com planes, cruise liners, trains, taxis, sunsets,
you can always surf over to digitaljuice.com Hoffer, Maryland
beach and water toys, tropical drinks, tropical
and you could see it here in the to preview all of the images in each volume.
fish (would make for cool transitions)... the Hi Jim,
I hope that Juice Drops can help you out
list is endless. Just a thought. —James Smith, We liek to make suer that we haev all of
magazine. You can also interact until we can build those animations you’re
Memory Lane Productions our angles covred here at Jucie. We luv
after. Who knows, you might just fall in love
with Digital Juice and other Bleu angles as much as red or grene ones.
Those are great ideas, James! We’ll keep them with them, too. —CP
In fact, with the Juicer, you can quickly
users in our user forums in mind as we develop new volumes. In the
meantime, you should check out our Juice SNOW GLOBE and easely change the colour of any angel
@ www.digitaljuice.com/ Drops volumes. Juice Drops are high-res SIGHTINGS to meet the needs of anee productoin. --
W
hile visiting family for Christmas, their Oops. Did we publish a typo???? =)—CP
Photoshop still images that are delivered in
community_forums TV was on their regular channel. I
layers, so a crafty editor can create his (or
wasn't watching TV, but glanced up just in time
MEDIA IN MINISTRY
her) own animations. We have thousands of
W
e love Digital Juice and you've helped
Juice Drops, including almost all of the stuff to see the new Christmas Tools snow globe
us create innovative, creative
you mentioned. (Editor’s Toolkit 9) on "The View." They used it
moments in our services. Thousands of
Brent Milby, Senior in the intro. I was surprised to see it! It is one of
Churches across the world talk to us about
Animator here at my favorites!—Mary Geil, Atlanta, GA
how we do what we do in media (Creative
Juice, created a cool Pretty cool, Mary. Thanks for telling us about Church Conference) and I just want to let you
example showing it! Apparently the people at ABC 13 in know we share your name with everyone.
how to animate a Houston, TX liked that one, too. They put their
Juice Drop for his I think you guys have the most cost effective,
on-air talent inside our snow globe
article on page 17 of creative, easy-to-use content available in the
animation and added Sound FX to create
this issue of DJ Mag. stock motion art industry.—Curtis Cruson,
custom seasonal station IDs. You can read
Check out what Brent Media Pastor, Fellowship Church, Grapevine, TX
more about what they did in the Screen Shots
did, both here in print article on page 40 of this magazine and you I’ll make a deal with you, Curtis: we’ll keep
and online where can see their video on our Website.—CP making cool, cost-effective content if you
we’ve posted the video. keep using it. Thanks for choosing Digital
The sample images Then hit the Juice ANGELS, ANGLES… Juice and keep up the good work. It’s an
shown here are from
Juice Drops Volume #26: Drops section of the WHATEVER.
honor to be a small part of great
H
paperCUTS catalog in the back of ey, guys. Nice mag, but what are the
productions like yours.—CP
this magazine to “Blue Angles” mentioned at the
identify which bottom of page 12 of your December issue?

SEE COMPLETE PRODUCT GALLERIES

JUICER 3.0 UPDATE JUMP BACKS LIBRARY

THE LATEST UPDATE TO THE JUICER
3.0 IS READY FOR DOWNLOAD! WINS AGAIN!
D igital Juice basically invented
the stock animation industry
O ffering our users more

than 11,500 Sound FX in
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Jump Backs background animations are
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as Digital Juice. But we’ve also been Religious Product News magazine “2005 Hot Products” award.
working very hard to make those From the explicitly religious Jump Backs 13: All Church to the
effects easily accessible and more general-purpose Jump Backs 20: Subtle Impact, modern
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Juicer 3.0 beta comes in.
The Juicer 3.0 for our Sound FX THE NEXT BIG THING FOR
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over to your computer’s hard drive from the source DVDs. Since not all editing presenters have also found them to be attractive additions to
solutions are compatible with the advanced 24-bit/96kHz audio source files, projected song lyrics, bible quotations and otherwise dull seminar
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To access the Community improved usability and functionality, based on customer feedback. checking our site, because we’re about to release the next “big
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navigation bar or go to: completely supported in this latest and greatest incarnation. Let us know will be one of our biggest libraries of animations to date and, best of
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EDITOR’S TOOLKIT 10 ON THE WEB @ www.digitaljuice.com
EDITOR’S TOOLKIT 10: MU
THE RIGHT
for every job
T
by Chuck Peters
A
ny building contractor will tell you that there’s no
substitute for working with good equipment. Whether
you’re building something as simple as a dog house or as
huge as an office complex, you can’t do the job without
quality tools. The same principle applies to video production;
with our Editor’s Toolkits, Digital Juice gives you the tools you need to build
better video. In this article, I’ll introduce you to each tool in our newest
toolkit, the Editor’s Toolkit 10: Multipurpose Tools III. Grab your hardhat and
lace up your boots, because you’re about to enter the Production Zone.
A contractor’s toolbox has every tool that he needs for almost every Animated Backgrounds in Editor’s Toolkit 10 is seamlessly
job he gets. He can build almost anything with the tools in that box. loopable, which means the first and last frames of the animation
We designed the Editor’s Toolkit 10 (ETK10) to be that kind of match up perfectly, so you can make them as long or as short as
resource for editors. It has more than 500 graphic elements in all, you like without a glitch. ETK10’s Backgrounds lay the perfect
including Animated Backgrounds, Overlays, Lower Thirds, Full- foundation for any of your productions.
screen Wipes, Transitions, Motion Design Elements, Matte templates
OVERLAYS & LOWER THIRDS
and more. The animated elements come in a wide range of styles,
Our overlays and Lower Thirds are a fast and easy way to increase
so you have the right tools for every job, no matter what kind of
the production value of your projects and make you look more
video you make, no matter how large or small the production.
professional. They’re like the icing on the cake, or to extend our
ANIMATED BACKGROUNDS construction analogy, the Stucco on the chicken wire. Each of the 62
By adding a colorized version of one of the
animated backgrounds from ETK10 Super
Let’s start with a look at the foundations of ETK10: the nearly 100 Overlays and 60 Lower Third elements in Editor’s Toolkit 10 are
Set #252, this DVD menu has been made Animated Backgrounds. Whether you need a soft and subtle color delivered with built-in alpha channel transparency, so your video
much more dynamic and professional. wash, a high-energy background or a retro-styled texture, there’s automatically shows though the soft edges of our elements. You’re not
a background in the Toolkit for you. Each of the 94 full-screen stuck with any rough edges here and you get a nice smooth finish.

EDITOR’S TOOLKIT 10
0: MULTIPURPOSE TOOLS III
T TOOLS
“ A contractor’s toolbox has
every tool that he needs for
almost every job he gets. He
can build almost anything
with the tools in that box.
We designed ETK10 to
be that kind of resource
for video editors.

”
The addition of this animated

overlay from ETK10 Super
Set #241 gives this station
ID added punch and a
polished high-end look.
The animated Lower Thirds in ETK10 make it easy for you to WIPES & TRANSITIONS
make your talent and location IDs ready for broadcast. And the Whether you’re sawing a board or editing video, you need to
animated Overlays are the perfect way to anchor bulleted lists or keep your cuts clean and your joints invisible. The best edits are
to add interest to your video or logo sequences. Need to add the ones that people don’t see. While most of your edits will be
splash to your edits? Tap into the power of ETK10’s Overlays and cuts and dissolves, occasionally you need something a little
Lower Thirds. flashier to spice up a transition from one scene to another or to- (continued on page 12
1.800.525.2203 ORDER BY PHONE MARCH/APRIL 2006 DIGITAL JUICE MAGAZINE | 11


EDITOR’S TOOLKIT 10 ON THE WEB @ www.digitaljuice.com
In order to keep the audience’s excitement level high between show segments, this local
kid’s show uses one of the full screen animated wipes from ETK10 Super Set #240.
The Right Tools...
(continued from page 11)
This computer services company based its identity around one of the
motion design elements from ETK10 Super Set #247 by incorporating
the element into their animated logo sequences in their promotional
video materials.
and-from a graphic. The 63 Wipes and alpha elements can be scaled and Because Super Sets are designed to work
30 Transition effects in our new Editor’s positioned wherever you like, adding together perfectly, you can create
Toolkit 10 give you what you need to get interest or drawing attention to graphics, coordinated looks for whole productions with
from here to there with little flare. logos or text treatments. Use them in just a few clicks of your mouse. With more
Each of the 63 Full screen wipes in combination with ETK10’s Backgrounds, than 500 graphic elements in 30 super
ETK10 are full-color effects that move in Lower Thirds and Overlays or feature sets, ETK10 really does give you everything
and out of the frame, masking the edit them as standalone elements. Adding you need for every video you produce.
(cut) to create the illusion of a excitement to your edits is easy with
ETK10’s Motion Design Elements. JUICER
smooth transition. Like our other
To help you organize all these tools, we
overlay elements, alpha channel SUPER SETS give you our Juicer software. This
transparency guarantees that the With more than 500 elements, including powerful tool comes free with all Digital
effect will be easy to use and will Backgrounds, Lower Thirds, Overlays, Juice products and lets you search,
look fantastic. The Toolkit also Wipes, Transition Effects and Motion browse, preview, process & export each
includes 30 Transitional wipes Design Elements, the Editor’s Toolkit 10: element in any file type you need. It’s like
delivered as grayscale mattes, Multipurpose Tools III gives you everything the toolbox that holds all the tools in your
which allow you to build your own you need to build better video. But we’ve Editor’s Toolkits.
textured transitions using your gone beyond just throwing a bunch of
software’s matte key effects. random animations together on a disc and Our 10th Toolkit is our largest Super Set-
leaving it at that. All of the animations in based toolkit yet, with 30 Super Sets
MOTION DESIGN containing more than 500 graphic
ELEMENTS the Toolkit are grouped together into
stylistic Super Sets, which makes mixing elements. You need quality tools to make
Great architecture is about the
and matching extremely easy. quality productions. No matter how big or
details. It’s the little touches that set
small your projects, and no matter what
fine-quality craftsmanship apart Each Super Set gives you a collection of
type of video you produce, at the end of
from ordinary construction. Our coordinated elements, including: multiple
the day, you’ll find the elements in Editor’s
Motion Design Elements (MDE) let matching Backgrounds, Lower Thirds,
Toolkit 10: Multipurpose Tools III to be
you add that kind of elegance to Overlays, Wipes and Transitions, Motion
everything you need to build better video.
your productions. ETK10 gives you Design Elements and Mattes. Whether you
There’s never been a better time to fill your
75 different MDEs, so you have produce training videos, commercials,
toolbox and start building better video.
what you need to impress any newscasts or broadcast television shows,
client. The Motion Design Elements the 30 Super Sets in Editor’s Toolkit 10 will Chuck Peters is General Manager of
in ETK10 are the perfect way to add make it easy for you to create a consistent Digital Juice and the Editor-in-Chief of
pop to your projects. These unique look for every program you produce. Digital Juice Magazine
Matching animated Super Set elements from ETK10 Super Set #253
allowed this small budget production to look network-ready because of
its sophisticated unified look.


ON THE WEB @ www.digitaljuice.com LEGAL
Work Made for Hire

WHEN THE
GOVERNMENT
OWNS YOUR
Who owns the footage you shoot for your clients? WORK
by Mark Levy
O
ne of the issues that I am frequently asked by clients who
make videos for a living relates to ownership of their video
work. As an intellectual property lawyer, I am surprised how often
If you are an employee of the
this legal principle arises and how it is often misinterpreted. The
federal government, and you
basic law of copyright, which extends to all countries that are
create a work in the course
members of the Berne Convention (i.e., all major, civilized
of your employment, not only
countries - some 160 in all), is that whoever creates a work owns it. As I said, that do you not own the work,
is the basic law. Real-life situations can be more complex. neither does the government.
Works created by the federal
“ The basic law of copyright... is that whoever creates
government are not subject
a work owns it.
” to copyright. Therefore, any
WHEN YOU DON’T OWN you are paid for it or not. Suppose that you the maker of the work to reproduce it, work published by the
YOUR WORK
are paid an exorbitant amount of money for prepare derivative works, distribute copies government (e.g., the Federal
Unless you work for the government (see a 30-second commercial spot. Even after to the public by sale or rental, and to
the Sidebar), there are two situations delivering the finished video to your client, perform or display the work publicly. By Register, U.S. patents, federal
where you might not own the footage you without an agreement to the contrary, you the way, these exclusive copyright statutes and regulations) can
shoot: (1) when you are an employee or own the work. Depending on what you ownership rights also apply to whatever
(2) when you have a written contract that agreed to before you started production, be copied without permission
unused footage or sound you leave on the
says otherwise. Many customers, this might mean that your obligation to your cutting room floor. You own it all. and without liability.
corporate and otherwise, request a written client or customer is merely to deliver one
LOOK IT UP
agreement giving them the right to copy LAYING DOWN THE LAW
good copy of your video. The customer, on
and display the work either for an In 1989, the U.S. Supreme Court heard an
the other hand, has no right to copy the
interesting case involving ownership of For more information, see:
additional fee or as part of the agreed- video or even to display or broadcast it
upon compensation. Therefore, it is in the without your permission, since you own the intellectual property. In this case, James z 17 U.S.C. 101, 105 (2005)
best interest of the customer to enter into copyright to your work. Reid, a sculptor, was commissioned by The
Community for Creative Non-Violence z Matthew Bender & Co. v.
a written agreement, under which you or
your production company grants copyright RETAINING YOUR RIGHTS (CCNV) to create a modern Nativity scene, West Publishing Co., 158
rights to your client. As you may recall from pre-digital days, complete with a homeless couple and their F.3d 674, 679 (2d Cir. 1998)
portrait photographers routinely held onto baby huddled on a street-side steam grate.
WHEN YOU DO... z The Community for Creative
negatives and charged their customers for He was paid $15,000 for creating the
Without a written agreement, you, the copying photos, even though the sculpture by the CCNV. Unfortunately for Non-Violence (CCNV)
moviemaker or production company, own customers had already paid the the client, the agreement or understanding v. Reid, 492
the copyright rights, regardless of whether photographer for taking the photos in the between the parties was not in writing. If a U.S. 730.
you are commissioned to create the work first place. That was standard practice. written agreement had been executed,
(e.g., a wedding video, a corporate PR Copyright confers the exclusive rights to however, and the magic words “work made
piece or a commercial) or even whether (continued on page 16)


Work Made for Hire

for hire” had been used, then the client (employer), your employer owns the
would have owned the copyright rights. copyright. Otherwise, since you created
But, since the understanding was not in the video, you are an independent
writing, the client did not own copyright contractor and you own the copyright to
rights, but merely owned the one and your work, even if you were paid for it.
only sculpture created and delivered by
PRECEDENT
Mr. Reid. In other words, Mr. Reid
A contract can be legally binding even
retained his copyrights and could make,
though it may be relatively short. The
and sell, copies of the work to anyone he
magic words in these cases (“work made
wanted to. Furthermore, the client did
for hire”) establish the ownership of
not have any right to make any copies of
intellectual property. What does James
the sculpture that they owned.
Reid’s sculpture have to do with video?
The Supreme Court outlined factors that In our system of jurisprudence,
should be considered when deciding precedent can be set in an identical or
whether an artist (e.g., a painter or related field. Laws that have arisen
videographer) is working as an employee based on one sort of intellectual
(see the Sidebar). If a court decides that property, such as sculpture or still
you are an employee, the person or photographs, can be applied to other
organization that employs you owns the areas of intellectual property, such as
video. In other words, if (1) you are your video projects. When in doubt
considered an employee or (2) you enter (repeat after me): see a lawyer!
into a written contract that: (2a)
specifically states that the video is a Mark Levy is a New York-based Patent
Attorney and video producer.
“work made for hire” or (2b) that you are
assigning the copyright to your client
ARE YOU AN EMPLOYEE?

Here are the factors that the Supreme Court used in CCNV
v. Reid to determine whether a person is an employee:
• The hiring party’s right to control the manner and means by
which the product is accomplished.
• The skill required.
• The source of the instrumentalities and tools.
• The location of the work.
• The duration of the relationship between the parties.
• Whether the hiring party has the right to assign additional
projects to the hired party.
• The extent of the hired party’s discretion over when and how
long to work.
• The method of payment.
• The hired party’s role in hiring and paying assistants.
• Whether the work is part of the regular business of the hiring party.
• Whether the hiring party is in business.
• The provision of employee benefits.
• The tax treatment of the hired party.
ORDER ONLINE www.digitaljuice.com


ON THE WEB @ www.digitaljuice.com COMPOSITING
Compositing 101
The fine line between genius and Motocross Madness
by Brent Milby
S
tart with a high-energy video clip, maybe of a sporting event.
Imagine that your video rolls normally and then, suddenly,
everything stops. The “hero element” on the screen pops out from
the background and the environment morphs into your ad message
or template. The effect is striking, clean and fairly easy to create. I
created a quick commercial sting in an afternoon (see the clip
online at digitaljuice.com) using Photoshop, After Effects, VideoTraxx and Juice
Drops. In this article, I’ll teach you how you can pull this effect off yourself.
Figure 2
“ Style, not technical muscle,

makes the difference.
”
THE VIDEO and hide the copy. You’ll use the
I started with clip #6285 from VideoTraxx background later. Using the lasso and
Volume 3. In the clip, a motocross racer eraser tools do a rough cutout of the
jumps over a ramp and does a quick trick motorcycle. Go back in with the eraser
before landing. The frame where he pulls and background eraser tools for fine
the stunt is the perfect point to freeze the detailing around the edge of the
video and wipe in my graphic slate. motocross racer—take your time and get
Achieving the pause itself is simple. In it as close as possible, because you’ll only
After Effects, import the clip, drop it in a have to do this once (Figure 2). Be careful
composition and shuttle through the (continued on page 18
timeline to find the frame where you want
Video clip #6285 from VideoTraxx 3 Figure 3
to pause (Figure 1). At the pause frame,
render out a still image by going to the
Composite menu and selecting Save Frame
As > File. Set all of your output settings to
best and render the file to a PNG or other
lossless format. If you import that file back
into After Effects and place it on the
timeline just after the frozen frame, you can
use the still image to keep it frozen.
ISOLATE THE HERO—
PHOTOSHOP
In order to change the background into
something else, you’ll need to isolate and
cut out the motocross racer. In Photoshop,
open the still frame that you rendered out
of After Effects. Duplicate the image layer
Figure 1


COMPOSITING ON THE WEB @ www.digitaljuice.com
Compositing 101
Juice Drop #2637 from Vol. 26: paperCUTS not to manipulate the foreground image that you are TRANSFORM THE BACKGROUND
isolating, if you do, the freeze frame will not work right. With the illusion complete, we can get creative with the
background. This is where you can throw in a Jump Backs
You’ll need to rebuild the background behind the
loop or go nuts with an original style all your own. I wanted
motocross racer, since you will want to move him around
an old-school look with palm trees and a sun, so I searched
once the action stops. If you didn’t remove the motocross
through our Juice Drops still graphics collection and settled
racer from the sky background you would have two
on Volume 26 paperCUTS. I used the palm trees from
motocross racers on screen, destroying the Illusion. Hide
image #2637 and the sun from #2693 (Figure 4). The clean
the cutout motocross racer that you created. Use the clone
style of paperCUTS is perfect for the retro look I was going
stamp tool in Photoshop to copy sections of the sky to
for. I isolated just the palm trees in Photoshop, sized the
Figure 4 cover the motocross racer. This is made pretty easy by the
image down (to video resolutions) and named the layers
fact that at this point in the sequence our motocross racer
“tree1” and “tree2” before saving them as a new layered
is in front of clear blue sky. More complex images will
PSD file (Figure 5). For the new sky background, I moved
require a bit more work in this step. You now have two
some layers around, eliminated a few and merged some
layers. Name one layer “motocross racer” and the other
Juice Drop #2693 from Vol. 26: paperCUTS together leaving just two layers: “sky” and “clouds.”
“sky” and save the file.
Figure 5 BRING IT ALL TOGETHER
BUILD THE LAYERS—
AFTER EFFECTS Next, I imported the sky file as a composition in the
Import dialogue box (Figure 6). This automatically created
Import the file twice into After Effects, once for each layer. In
your Import dialogue, After Effects will give you the option toa new comp that I dropped into the other comp behind
import individual Photoshop layers: do this for both layers. the original motocross racer footage. Back in the sky
Drop each one into your comp at the pause frame. background comp, I animated the clouds for the duration
of the animation by offsetting them on the x-axis. I then
Next, create a wipe transition from your video to your graphic imported the two tree layers and arranged them on my
background. Create a new solid (Layer menu > New > Solid) comp. To finish off the graphic I used 3D studio MAX
named “wipe mask.” Draw a rectangular mask around the (Figure 7) to create a custom 3D logo for a show about
solid with a little space around the edge. Drop a keyframe motocross called “Motocross Madness” and added the
where you want to start the wipe with a totally visible solid. phrase “Weekdays—All Summer Long” (Figure 8).
Over the course of about 10 frames, animate the left wall of
Compositing in After Effects is easy once you understand
the rectangle all the way to the right, completely hiding the
the basic concepts of layers, compositions, transparency
mask (Figure 3). This is the mask you will use to cut out the
and a little keyframe animation. You don’t have to know a
video background and reveal the graphic slate.
ton of stuff about After Effects to achieve some really
To cut out the background sky of the video, drag the wipe impressive effects. Just remember: Style, not technical
mask layer to just above the original video clip and set muscle, makes the difference.
the track matte of the video to alpha matte. The result
Brent Milby is Senior Animator at Digital Juice.
when you shuttle the timeline should be that the
video plays from the beginning, pauses, and then
the background wipes clears, leaving only the
racer in suspended animation.
Figure 7
Figure 6
Figure 8

DJMag_0306_02jac.qxd 2/9/2006 1:46 PM Page E1
IDEA BOOK & S U P E R S E T G A L L E R Y

EDITOR’S TOOLKIT 10
GIVES YOU more…
O
ur newest Editor’s Toolkit
gives you more of what you
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productions. You get more

ANATOMY OF A
SUPER SET
graphics—with more than 500
elements, it’s a full 62% larger than
our typical Toolkit—making ETK10
our biggest and best Editor’s Toolkit

2 Animated Overlays
ever. But the size of Editor’s Toolkit
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2 Motion Design Elements of what you really need: solutions.
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3 Animated Backgrounds more of what you need.
2 Animated Lower Thirds
4 Alpha Channel Mattes 1 Transition Wipe

2 Full Screen Wipes
CONTENT
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on 11 DVD-ROMs
• 30 animated graphically matching
Super Sets
• Each set in the package contains the
following matching animated elements
(at a minimum):
3 backgrounds, 2 overlays, 2 lower thirds,
2 full screen wipes,1 transition wipe,
2 motion design elements, 2 overlay mattes
and 2 lower third mattes. (Most sets also
have several extra elements.)
• More than 500 animations in all
E2
MULTIPURPOSE TOOLS III SUPER SET 237
more
freedom This aerospace company needed to present an image of
stability and confidence. Super Set #237 has plenty of
elements that gave this marketing piece the range it needed
to move from serious corporate segments to high-energy
3 montages to depict a company on the cutting edge.

BACKGROUNDS
OVERLAYS
1
LOWER THIRDS
FULL SCREEN WIPE 1 2
MOTION DESIGN ELEMENTS z

1 . 8 0 0 . 5 2 5 . 2 2 0 3
FULL SCREEN WIPE 2
OVERLAY/LOWER THIRD MATTES 2

z
3 Backgrounds
2 Full Screen Wipes
2 Overlays
2 Lower Thirds
2 Motion Design Elements
1 Transition Wipe
TRANSITION WIPE 2 Overlay Mattes
2 Lower Third Mattes
E3
SUPER SET 240 EDITOR’S TOOLKIT 10
more
excitement The bright primary colors, clean shapes and energetic motion
of Super Set #240 help to communicate the excitement and
enthusiasm of the Kidzone Science Center staff for this
project, which needs to appeal to children and adults.
BACKGROUNDS 3
OVERLAYS
1
2
LOWER THIRDS
2
FULL SCREEN WIPE 1
1
z
W W W . D I G I T A L J U I C E . C O M
MOTION DESIGN ELEMENTS
FULL SCREEN WIPE 2

FULL SCREEN WIPE 3
OVERLAY/LOWER THIRD MATTES
FULL SCREEN WIPE 4

z
TRANSITION WIPE
3 Backgrounds
4 Full Screen Wipes
2 Overlays
2 Lower Thirds
1 Transition Wipe
2 Overlay Mattes
E4
more glamour Entertainment programs are extremely popular, but are also
a dime-a-dozen. By grabbing the viewers’ attention in the
first few seconds and then holding it with the glitzy graphics
of Super Set #241, the producers here have turned the
BACKGROUNDS montage of light news segments that are the core of the
show into a complete program.
OVERLAYS
2
1
FULL SCREEN WIPE 1 2
z
1 . 8 0 0 . 5 2 5 . 2 2 0 3
LOWER THIRDS
1 2
FULL SCREEN WIPE 2

2
z
TRANSITION WIPE 3 Backgrounds

2 Full Screen Wipes
3 Overlays
2 Lower Thirds
1 Transition Wipe
3 Overlay Mattes
E5
more
selection While automotive manufacturers are responsible for
marketing the brand, it’s up to the dealer to attract
customers and close sales. Buyers are becoming
increasingly sophisticated and dealer marketing needs to
BACKGROUNDS
2 reflect that. The variety of options in Super Set #246 let this
dealer produce a full campaign of consistent ads.
1 OVERLAYS
FULL SCREEN WIPE 1

z
LOWER THIRDS
1
2
FULL SCREEN WIPE 2

2
1
z
TRANSITION WIPE
3 Backgrounds
2 Full Screen Wipes
2 Overlays
2 Lower Thirds
1 Transition Wipe
2 Overlay Mattes
E6
more
energy Highly kinetic animations and metallic textures convey a
technological edge for this corporate client competing for
market share in an extremely competitive industry of tech
support services. In fact, the company’s corporate identity is
defined by the look of the Motion Design Elements in
BACKGROUNDS
2 Super Set #247.
1
OVERLAYS
FULL SCREEN WIPE 1

2
LOWER THIRDS
z
1
1 . 8 0 0 . 5 2 5 . 2 2 0 3
2
FULL SCREEN WIPE 2 MOTION DESIGN ELEMENTS

z
TRANSITION WIPE
3 Backgrounds
2 Full Screen Wipes
2 Overlays
2 Lower Thirds
1 Transition Wipe
2 Overlay Mattes
E7
more
credibility An aspiring new wire service, the IBN Network needs to
attract attention with class, credibility and complete
professionalism. Super Set #248, with its sleek globe
animations and worldwide appeal allows the network to
expand into broader markets with its promotional
BACKGROUNDS
advertising segments.
OVERLAYS
2
1
2
1
3
FULL SCREEN WIPE 1

z
LOWER THIRDS
1 2
FULL SCREEN WIPE 2
1 2
FULL SCREEN WIPE 3
TRANSITION WIPE
z
3 Backgrounds
2 Full Screen Wipes
3 Overlays
2 Lower Thirds
1 Transition Wipe
3 Overlay Mattes

E8
more
style Retro-pop is in, especially with hip young bands. Super Set
#249’s clean lines and youthful exuberance match the band’s
ironic style and upbeat attitude. The retro styling of Super Set
#249 set the tone for the band’s music video and gave their
BACKGROUNDS demo an MTV feel.

2
2
OVERLAYS
3
1
FULL SCREEN WIPE 1
LOWER THIRDS
1 2
z
1 . 8 0 0 . 5 2 5 . 2 2 0 3
1
3
FULL SCREEN WIPE 2

2
z
TRANSITION WIPE
3 Backgrounds
2 Full Screen Wipes
2 Overlays
2 Lower Thirds
1 Transition Wipe
2 Overlay Mattes
E9
more
potential
The clear, modern design of Super Set #250 let this historic
campus remain relevant to the young adults it wants to
attract, while at the same time keeping a serious
professional air that emphasizes the academic traditions
BACKGROUNDS of the university.
1 3
2
OVERLAYS
1 2
FULL SCREEN WIPE 1

z
LOWER THIRDS
FULL SCREEN WIPE 2 MOTION DESIGN ELEMENTS
OVERLAY/LOWER THIRD MATTES 2

z
TRANSITION WIPE
3 Backgrounds
2 Full Screen Wipes
2 Overlays
2 Lower Thirds
1 Transition Wipe
2 Overlay Mattes
E10
more power 3D graphics, geometric shapes and directional energy propel

these segments for Torque Motor Sports forward. The various
elements seamlessly integrate the show’s logo into a unified
whole, but it is the powerful animated motion that really
makes this Super Set work here.
BACKGROUNDS
2
OVERLAYS
1
3 4 3
FULL SCREEN WIPE 1

2
z
1
1 . 8 0 0 . 5 2 5 . 2 2 0 3
LOWER THIRDS
1 2
FULL SCREEN WIPE 2
3
4
z
5
TRANSITION WIPE
4 Backgrounds
2 Full Screen Wipes
3 Overlays
2 Lower Thirds
1 Transition Wipe
3 Overlay Mattes
E11
more flexibility The agile flexibility of the graphics in Super Set #264 are
ideal for this health club’s annual membership drive.
Combined with a pulse-pounding musical bed, the spot
radiates youth and energy, with enough flare to catch and
keep the audience’s attention.
BACKGROUNDS
OVERLAYS
2
1
3
z
2
FULL SCREEN WIPE 1
LOWER THIRDS
1 2
FULL SCREEN WIPE 2
1 2
TRANSITION WIPE
z
3 Backgrounds
2 Full Screen Wipes
2 Overlays
2 Lower Thirds
1 Transition Wipe
2 Overlay Mattes
OVERLAY/LOWER THIRD MATTES 2 Lower Third Mattes
E12
MULTIPURPOSE TOOLS III SUPER SET GALLERY
3 Animated Backgrounds 2 Animated Overlays

4 Alpha Mattes
N
ow that you have seen 10 of the 30 Super Sets
from Editor’s Toolkit 10: Multipurpose Tools III
in action, here on the next few pages, is a sneak peek at
some of the animated elements in the remaining sets in
the volume so you can plan your own future
productions. If you want to see these elements in
motion, check online at www.digitaljuice.com for our
complete product gallery. 1 Transition Wipe
2 Animated Lower Thirds 2 Motion Design Elements 2 Full Screen

Wipes
SUPER SET #238
3 Animated Backgrounds 2 Animated Overlays 3 Animated Backgrounds 2 Animated Overlays

SUPER SET #242
SUPER SET #239
z
1 . 8 0 0 . 5 2 5 . 2 2 0 3
2 Animated Lower Thirds 2 Motion Design Elements 2 Animated Lower Thirds 4 Motion Design Elements
2 Full Screen 2 Full Screen

Wipes Wipes
4 Alpha Mattes 1 Transition Wipe 4 Alpha Mattes 1 Transition Wipe
4 Alpha Mattes 4 Alpha Mattes

SUPER SET #243
SUPER SET #244
1 Transition Wipe 1 Transition Wipe

2 Full 2 Full
Screen Wipes Screen Wipes
E13
SUPER SET GALLERY EDITOR’S TOOLKIT 10

SUPER SET #245
SUPER SET #251

2 Full 2 Full

z
SUPER SET #254

SUPER SET #252

Wipes Wipes

4 Alpha Mattes
z
1 Transition Wipe

Wipes
SUPER SET #255
E14
MULTIPURPOSE TOOLS III SUPER SET GALLERY
SUPER SET #257

SUPER SET #256

Wipes Wipes
z
SUPER SET #258
SUPER SET #259
1 . 8 0 0 . 5 2 5 . 2 2 0 3
2 Full 2 Full

4 Alpha Mattes
z
1 Transition Wipe

Wipes
SUPER SET #260
E15
SUPER SET GALLERY EDITOR’S TOOLKIT 10
SUPER SET #262

SUPER SET #261

Wipes Wipes

SUPER SET #263
SUPER SET #265

2 Full 2 Full

4 Alpha Mattes
1 Transition Wipe

Wipes
SUPER SET #266
For more information about Digital Juice Editor’s Toolkits, visit us online at
www.digitaljuice.com or call 800.525.2203 and talk to one of our
customer service representatives.
E16

AUDIO ON THE WEB @ www.digitaljuice.com
Audio for the 21st Century

What you need to know about audio formats
ANALOG SOUND by Jeff Earley
AND THE
HUMAN EAR
M
anipulating and editing audio used to require an edit
The frequency of a sound, block, a grease pencil, a razor blade and a steady hand.
high or low, is the number Modern digital audio technology has very different requirements.
of times a peak in a sound Working in a computer environment means that you need to
wave passes by in a convert a continuously variable analog signal (i.e., sound waves)
second. The resulting into discrete digital bits that can be stored as binary information.
frequency in cycles per Understanding a little bit about how this works is a necessity in this day and age.
second is named a Hertz
(Hz), after physicist

“ Will anyone be able to hear the difference
between a digital sample rate of 48kHz and 96kHz?
Heinrich Rudolf Hertz. A
familiar sound that cycles

Probably not...
”
1,000 times per second CONVERSION be important. Remember that both sound and 96kHz? Probably not. But if it was
Digital recording devices—such as DV waves and digital samples are measured available, why wouldn’t you use it?
would be the test tone that
camcorders, DAT recorders and in hertz. If you had a sound wave that had
typically accompanies computers—convert the continuous a 50Hz cycle, it would be impossible to AUDIO ADVICE
analog world into a digital approximation digitally record this sound with any If you are recording your own voiceover
color bars (a 1,000Hz
saved to tape or disk. The fidelity or accuracy at a 50Hz sample rate (one tracks, you should use the highest sample
tone). The generally accuracy depends on how often the sample per cycle). Nyquist Theory states rate supported by your particular setup.
analog signal is digitally sampled. More that the sample rate must be greater than This way, there is more information
accepted range of human
samples per second mean greater fidelity. twice the maximum frequency component available to the computer application
hearing is 20Hz to This digital sample rate is expressed in of the signal sampled. A simple 50Hz when you do processing on the recorded
cycles per second or Hertz. Sound waves sound wave would therefore need, at a audio. This extra information is valuable
20,000Hz.
of low and high frequencies are also minimum, a 100Hz sample rate. Humans and will give you higher quality results
measured in Hertz. Digital sampling (young humans at least) can hear sounds when running your audio through the
happens in thousands of cycles per with frequencies of 20kHz, so a 40kHz complicated mathematical algorithms
second (kHz), for example, DVDs and sample rate should be enough, involved in most processing, such as
MiniDV camcorders use a sample rate of theoretically. You can already see that we equalization or noise reduction. Some
48kHz. CD-audio music has a sample rate are getting close to the 44kHz and 48kHz editing software will allow you to mix
of 44.1kHz. Digital Juice’s Sound FX have sample rate of many standard digital audio of different formats right on the
a 96kHz sample rate. audio formats. In order to recover the timeline while some older programs may
original signal from the sampled signal require you to convert all audio to the
WHY SAMPLE RATE IS
IMPORTANT without aliasing or artifacts, it’d be nice to same format before importing.
Of course, we all know that a higher have a little more room on top. Will The minimum audio recording capability
sample rate means higher quality, but anyone be able to hear the difference of modern hardware aimed at the audio
there are technical reasons why this can between a digital sample rate of 48kHz for video market is 48kHz, while high-end


ON THE WEB @ www.digitaljuice.com AUDIO
DIGITAL APPROXIMATION
T
he digitization of an analog sound wave into a discrete digital signal always results in
some loss. Since the digital data only represents an approximation of a perfectly
smooth sound wave curve, the more digital samples that we take over time, the closer the
systems are currently capable of recording approximation. Furthermore, higher frequency sounds require more samples-per-second to
up to 192kHz. Which hardware you represent accurately than lower frequency sounds. In
choose for recording your audio depends this Figure, we can see two hypothetical sound waves.
largely on the format required for your
The top sound wave is twice the frequency of the lower
final distribution and your budget. As
technology improves, prices will go down, sound wave, but the digital sample rate (represented
and higher sample rates and greater by the dots on the line) is the same for both. You can
fidelity will become much more common. see at a glance that the curve on the lower frequency
Jeff Earley is Director of Digital Juice wave (bottom) is much more accurately (i.e., smoothly)
Audio Products. represented by this sample rate.

SHOOTING ON THE WEB @ www.digitaljuice.com
Framing for Graphics

Modern graphics and the fundamentals of
frame composition
by Perry Jenkins
B
ack in simpler times, you just needed to frame up your
talent in whatever artistic way you wanted and roll tape.
Today, it seems like you can’t watch a television program without
something else going on - stock tickers, station bugs, name plates
and so on. These sorts of graphics, when used appropriately, can
Figure 1
add information and value to a program, but they also require that
your shooters plan for them in the production stage. The
next time you are faced with the challenge of shooting for
a project, try and keep some of these tips in mind to
ensure plenty of on screen real estate for your graphics.
“ The Rule of Thirds is certainly a good,

solid place to start, but don’t let it
completely restrict your shooting style.
”
TIP 1: LOWER THIRDS shooting style. Be creative and have fun, as
Even though this may seem obvious, it’s long as you are shooting in a style that’s
important to remember that you may want appropriate for your production.
some space at the bottom of your screen
reserved for a graphic treatment. Whether TIP 2: SIDEBARS
it’s an ID or a place to lay some facts or Sidebars are an excellent way to deliver a lot
tidbits, you’ll be sorry in post if you’ve left of information. From detailed descriptions to
yourself with no room. For lower third ID’s, bulleted lists and even to closing credits,
make sure your subject is framed in a sidebars are an effective and stylish way to
medium close-up or a wide shot, with their communicate your message. But only if
eyes on the top third of the frame (Figure you’ve left enough room for it. I like to
1). The good old “Rule of Thirds” can really develop a shot list in pre-production to outline
help to ensure that you’ve got plenty of for myself when I need to frame a subject for
room for a graphic, while still framing your such graphics like sidebars. In the example
subject in a pleasing manner. The Rule of pictured here, our spokesperson is framed to
Thirds is certainly a good, solid place to the left, because we knew we wanted to
start, but don’t let it completely restrict your reinforce his key points with text (Figure 2).
Figure 2


Figure 3
TIP 3: OVERLAYS
Overlays are graphics that anchor some
other element in the composition,
perhaps some text or even a picture-in-
picture video window. Framing for an
overlay can be tricky. It’s often best to
know exactly what you are going to use
Figure 4 before you set out on your production.
Digital Juice’s Editor’s Toolkits have
As you can see, the shot would have been custom overlays that are explicitly
fine without a sidebar. The point is, your designed to act as templates and frames
shots should look good whether you’ll use (Figure 4). During pre-production, run the
the real estate for a graphic or not. If Juicer software and spec yourself out a
you’ve got some empty space next to your Super Set that will suit your production.
talent, make sure it doesn’t distract your Then, during shooting, frame your
viewer. Make sure your composition always compositions so that they will be
draws the viewer’s eye to your subject. complemented by the overlay that you
If you are shooting objects or products to intend to use. Keep in mind that the
use along with a sidebar, you should framing of your subject doesn’t need to
apply the same theories (Figure 3). Frame be perfect. It’s OK if elements of the
your object to the left or right to allow overlay interact with parts of your subject,
enough room for some fancy graphic perhaps even adding a little depth to
treatment. Or, take it a step further and enhance the produced piece.
add a Jump Back or other Editor’s Toolkit Perry Jenkins is Senior Video Producer and
element for a customized touch. Director at Digital Juice.
1.800.525.2203 ORDER BY PHONE


SCREEN SHOTS ON THE WEB @ www.digitaljuice.com
Inside the Snow Globe

ABC 13 shakes up their winter station IDs
by Chuck Peters
W
ho is using Digital Juice media? Who isn’t! Our animated
graphics, stock footage, music and sound effects can be
seen (or heard) anytime you turn on your TV. We get letters and
e-mails every month from excited Juice users sharing Digital Juice
sightings with us. From time to time we like share our favorites
with you in print. This one was just so cool that we had to
show it to you.
“ Your artists made it easy and beautiful...

”
Our recently released Editor’s Toolkit 9: animated snow globe background, from Super
Christmas Tools, was a big seller this holiday Set #234 on Editor’s Toolkit 9: Christmas Tools.
season. The folks at KTRK ABC 13 in Houston, How’d they do it? “Steve Henry of Video
TX used one of the elements in ETK9 as the Perspective in Houston shot the green screen
foundation for some sweet seasonal station footage and 3D artist, Paul McKenna, matched
IDs. If you live in the Houston area, you may your 3D quite nicely and added some chilling
have seen them! Those of you who don’t live in graphic touches,” Morrow explained. The sound
Houston can see the clip in the magazine of the talent knocking on the glass inside the
section at digitaljuice.com. globe rounds out the illusion and adds a feeling
Scott Morrow, Assistant Creative Services of realism. The new Digital Juice Sound FX
Director at KTRK, told us about the idea. “I've Library has more than 11,000 sounds,
always wanted to make snow globe anchor IDs including all sorts of knocking sounds, to help
for the holidays. Your artists made it easy and you sell just such an illusion.
beautiful,” wrote Morrow. Creating your own Great work, Scott. You and your team did a
The KTRK ABC 13 crew used the
Background 4 animation from Super animated snow globe from scratch is much great job. We’re proud to have you as
Set #234 (above) for their more difficult than keying your talent into our members of the Digital Juice family.
composite. Further customization for pre-built template.
similar spots could be achieved Chuck Peters is General Manager of Digital
using two other set elements—the The element they chose to use as the Juice and Editor in Chief of Digital Juice
alpha channeled Motion Design foundation of their composite was our Magazine.
Element 1 globe (right) and the plain
snow Background 3 (above right).

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Editor’s Toolkit 10: LOWER THIRDS
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ETK10 SUPER SET #246

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4 ALPHA MATTES
2 FULL SCREEN ANIMATED WIPES
1 TRANSITIONAL WIPE
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Digital Juice’s Editor’s Toolkits keep getting better and better, and
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S T A C K T R A X X L A Y E R E D D I G I T A L M U S I C

WE ACCEPT any of these major credit cards

as well as your check.
Digital Juice
SOUND FX Library
Break the sound barrier!
T he Digital Juice Sound FX Library is the most comprehensive collection of audio
effects ever collected together into a single package. Produced by renowned
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artistic and technical quality is state of the art. The keyword searchable index makes
the over 10,000 clips eminently usable, like no other media library anywhere else.
Divided into more than 170 categories, the library goes beyond simple Foley effects
and explosions with new categories that include musical logos and professional voice
work. The Digital Juice Sound FX Library is designed to give audio and video
professionals the tools they need to enhance, exaggerate and create a completely
immersive audio soundscape for any production.
SOME OF THE CATEGORIES INCLUDE:

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Flashes • Growls • Phasers • Ricochets • Stingers • Thumps • Transitions • Whooshes
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Machines • Sports • Technology • Transportation • Weapons • Weather
MUSICAL FX—Musical Logos • Musical Transitions • Musical Textures • Musical Elements
HUMAN FX—Attitudes • Business • Children • Commercial • Common Greetings
Law Enforcement • News • Numbers • Occasions • OnTheSet • Questions • Responses
Sports plus many more.
$699
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$599 LIMITED TIME
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Using the included Juicer 3.0 software you can convert

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also make searches and previews a snap.
S O U N D F X L I B R A R Y
TECH SPECS
Superior 24-bit, 96kHz stereo
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4 main classes: General FX, Noise FX,
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More than 170 categories
Keyword searchable
Over 55 gigabytes of content

Editor’s Toolkit 1:
Multipurpose Tools
• 40+ GB, 6 DVD-ROMs
Editor’s Toolkits
Complete Animated Graphics Packages for
• 50 Animated Jump Sets with
matching animated background,
template, overlay, and lower third
• 50 Additional animated overlays and
50 additional animated lower thirds
• 200 static lower thirds, 250 static mattes
Every Video Producer or Editor • Thousands of stills in over 20 categories
Create a coordinated and professional look effortlessly

with animations organized into matched sets.
10 Volumes • 100s of Animations per Volume • Backgrounds,
$399
Overlays, Lower Thirds, Wipes and Motion Design Elements
Editor’s Toolkit 2: Editor’s Toolkit 3: Editor’s Toolkit 4: Editor’s Toolkit 5:

Multipurpose Tools 2 Wedding Tools High Tech Tools Soft & Subtle Tools
(formerly Wedding Editor’s Toolkit)
• 15 Animated Jump Sets with matching
animated background, template, overlay,
lower third, full screen wipe & transition
• 100+ Motion design elements
• 70+ GB, 10 DVD-ROMs • 80+ GB, 10 DVD-ROMs • 80+ GB, 10 DVD-ROMs
• 100 Wipes and transitions to match ETK1
plus 50 additional wipes & transitions • 20 Animated Jump Sets with matching • 20 Animated Super Sets with a High • 20 Animated Super Sets with a Soft &
• 15 Additional lower thirds and overlays animated background, template, overlay, Tech edge, each with the following Subtle look, each with the following
lower third, full screen wipe & transition matching animated elements (at a matching animated elements (at a
• Thousands of photos minimum): 3 backgrounds, 2 overlays, minimum): 3 backgrounds, 2 overlays,
& photo objects • 100+ Motion design elements
2 lower thirds, 2 full 2 lower thirds, 2 full
• 20+ Additional screen wipes,2 motion screen wipes,2 motion
animated backgrounds design elements, design elements,
• 50+ Additional full 1 transition wipe as 1 transition wipe as
screen animated wipes well as 4 alpha well as 4 alpha
channel mattes. channel mattes.
• 25 Bitstream™ Fonts
• More than 320 • More than 320
Animations in all Animations in all
$399 $399 $399 $399
Editor’s Toolkit 6: Editor’s Toolkit 7: E D I T O R ’ S T O O L K I T S

Corporate & Wedding Tools II
Broadcast Tools
• 20 Animated Super Sets with a Corporate
& Broadcast feel, each with the following
matching animated elements (at a • 63+ GB, 8 DVD-ROMs
minimum): 3 backgrounds, 2 overlays,
• 15 Animated Super Sets with a
2 lower thirds, 2 full screen wipes,2 motion
Wedding theme, each with the following
design elements, 1 transition wipe as
matching animated elements (at a
well as 4 alpha channel mattes.
minimum): 3 backgrounds, 2 overlays,
• More than 320 Animations in all 2 lower thirds, 2 full screen wipes,
2 motion design
elements, 1 transition
wipe as well as 4 alpha
channel mattes.
• More than 260
Animations in all
$399 $399


Editor’s Toolkit 8:
Sports Tools
• 70+ GB,10 DVD-ROMs Editor’s Toolkit 10:
• 54 Animated Jump Sets with a network
sports feel, including individual
animations for Basketball, Football,
Baseball, Soccer, Golf, Hockey & Tennis.
Multipurpose Tools III
• Package also includes globe and
multipurpose animated backgrounds
for a wider appeal.
Our BIGGEST and BEST Yet! 62% More Content
for the Same Low Price.
(at a minimum): 2 backgrounds,
1 overlay, 1 lower third, 1 full screen
wipe and 1 motion design element
• More than 320 Animations in all
$399
• 90+ GB of royalty-free content on 11 DVD-ROMs
• 30 animated graphically matching Super Sets
Editor’s Toolkit 9: • Each set in the package contains the following matching animated
elements (at a minimum): 3 backgrounds, 2 overlays, 2 lower thirds,
Christmas Tools 2 full screen wipes, 1 transition wipe, 2 motion design elements
• 90+ GB, 12 DVD-ROMs and 4 animated alpha channel mattes. (Most sets also have several
• 16 animated graphically matching extra elements.)
Super Sets with a seasonal theme.
(at a minimum): 3 backgrounds, $399 OR ADD TO ANY ORDER
2 overlays, 2 lower thirds, 2 full screen
wipes, 1 transition wipe, 2 motion
design elements and 4 animated alpha
channel mattes. (Most sets also have
FOR JUST $
199
several extra elements.) EDITOR’S TOOLKIT HOT TIP:
• Bonus holiday animated text elements.
• Bonus video design elements with AUTO TRANSPARENCY
Santa Claus.
ne of the great
O features of the
Editor's Toolkits animated
graphics is the automatic
transparency built into
the native format of the files. Most professional
video editing applications will automatically detect
this industry-standard alpha channel, making our Overlay 2 (left)
and Lower Third 2
lower thirds, overlays, motion design elements and (above) from
full screen animated wipes drag-and-drop easy to Editor’s Toolkit 10
Super Set #238
$399 use, which means that you can hit your deadline
and still have a great looking show.

JB01: High Impact I
The high impact volumes include
dozens of different styles, ensuring
you’ll find the perfect animation
for any production.
Jump Backs DVD 40 ANIMATIONS $249
Network Quality Animation Library

JB02: High Impact II
The royalty-free collection that just keeps growing— Subtle or bold, retro or high tech, our high
impact volumes have a sampling of many
more variety and more innovation all the time. styles to suit every project.
DVD 40 ANIMATIONS $249
30 Volumes • 40+ Animations per Volume
15-30 Seconds per Animation • Seamlessly Loopable
JB03: High Impact III JB04: Wedding JB05: Sports JB06: High Impact IV
When you want your next project to Not just for weddings! If you are looking Shoot and score with this impressive Back by popular demand, High Impact IV
stand above the rest, but you don’t need a for super soft and subtle animations collection of sports-related animations. continues the signature Jump Back style and
specific theme, then you want you’ll definitely want to add Covers football, baseball, takes it to a whole new level.
a High Impact Jump Back. this volume to your library. basketball, tennis, golf, hockey,
soccer, and more!
DVD 40 ANIMATIONS $249 DVD 56 ANIMATIONS $249
JB07: High Impact V JB08: High Impact VI JB09: High Tech & Internet JB10: All American
With its mix of high tech looks and Not intimidated by the success of Volume 7, Computers, binary numbers, world wide web, The perfect mix of patriotism, history, politics,
energetic style this volume stands out as this volume once again shows why internet, networking, satellites, circuitry, global independence, government, military,
one of our all-time best sellers. Digital Juice leads the way in communication, and more. the heartland and holidays.
DVD 40 ANIMATIONS $249 royalty-free animations.
JB11: Retro Clean JB12: Corporate/Industrial, JB13: All Church JB14: Medical/Health,
Need the latest cutting-edge look? Volume
Time & Money Education & Science
Subtle, tasteful animations that are a must-
This broad collection has a variety of
11 animations have simple clean lines and a The title says it all, anything and everything have for any church-related video project.
animations which fit perfectly
crisp neo-retro feel—hip and related to industry, business, Also includes soft theme-free
together. So many themes
stylish without being extreme. finance and time. graphics perfect for any job.
and looks—so many uses!
DVD 40 ANIMATIONS $249 DVD 40 ANIMATIONS $249 DVD 40 ANIMATIONS $249
JB15: Weather&The Elements JB16: High Impact VII JB17: Extreme I JB18: Extreme II
These animations convey the mood of the Taking up where Volume 8 left off, this An explosion of color, light and movement— Abstract colors and radical themes—from
seasons—animated fall leaves, lightning newest High Impact volume features your productions will say “Look at me, NOW!” extreme road trips to crazy roller coaster
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DVD 40 ANIMATIONS $249 DVD 40 ANIMATIONS $249 DVD 40 ANIMATIONS $249 DVD 40 ANIMATIONS $249


JB19: Extreme III JB20: Subtle Impact

So much action, so much intensity—you The title says it all—soft styles with impact,
can almost hear the beat thumpin’ or the visually interesting animated backgrounds
guitar grindin’ under these cool with a variety of subtle themes.
backgrounds. DVD 40 ANIMATIONS $249
JB21: High Impact VIII JB22: Global Impact

High Impact VIII takes up where its popular Go global with your next production—
predecessors left off, bringing you high- you can literally have the world at your
energy animations in a variety fingertips—and in motion.
of styles and colors. DVD 40 ANIMATIONS $249
JB23: Clean Streak JB24: Tunnel Vision

Clean Streak is clean, cool, and structured—
animations with sharp edges, bright colors
and lots of attitude in motion.
Tunnel Vision takes you for a ride down
dimly lit passageways, around hairpin curves,
through tubes of light—buy a
Jump Backs HD
DVD 40 ANIMATIONS $249 ticket and get on now.
High Definition, Network
Quality Animation Library
• 10 volumes, 20 animations per volume
• Full 1,920x1,080, 16:9 Resolution
JB25: All Music JB26: Future Tech • 15-30 seconds per animation
Music-themed backgrounds that will make
your productions shake, rattle and roll—
get your audience out of their
A surreal journey to the future and new
dimensions—highly stylized elements and
motion not found anywhere
• Seamlessly loopable $249
seats and onto their feet. else in the Jump Backs series. VOLUMES AVAILABLE: PER VOLUME
DVD 40 ANIMATIONS $249 DVD 40 ANIMATIONS $249 JB HD 01: High Tech & Internet
JB HD 02: Corporate/Industrial, OR BUNDLE
Time & Money
JB HD 03: Medical/Health,
ALL 10
Education & Science VOLUMES FOR
JUST
JB27: International Flags
Beautifully rendered, rippling, waving,
JB28: Subtle Impact II
This sequel won’t fail at the box office—
JB HD 04: High Impact VI
JB HD 05: Retro Clean
$699
full-screen animated flags from soft, sleek energy boxed up for your next JB HD 06: Extreme I
countries around the world. low-key production.
JB HD 07: Extreme II
JB HD 08: Subtle Impact
JB HD 09: All Music
JB HD 10: Simply Useful
(samples shown at right)
JB29: US State Flags JB30: Simply Useful

Accurately rendered and textured full-screen The original animations in our latest volume
animated flags from the 50 U.S. states, as luminously draw the viewer right into the
well as the District of Columbia scene with an aesthetic palette
and 5 U.S. territories. that is just right.

VideoTraxx 1
Film & Video Library
• 3000+ Video Clips
• 34 DVDs • 220 GB
• 36 Categories
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• Free Juicer Software CATEGORIES INCLUDE: Aerials, Abstract, Agriculture, Business, Children, City Life,
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Suburbia, Technology, Urban, Weather, Work and more.
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• 32 Categories
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CATEGORIES INCLUDE: Artisans & Crafts, Autos & Motor Sports, Cities & Architecture,
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New War, Scenics, Space, Team Sports & Athletics, Workshop & Garage and more.


Juice Drops Library

Print Resolution Layered Backgrounds
VOLUMES AVAILABLE: • 100 royalty-free layered
illustrations per volume
Presenter’s Toolkit
JD01: highIMPACT The Ultimate Presentation Graphics Library
JD02: techXTREME • 2-4 DVDs per volume
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• 36 Volumes available now
• Unlimited possibilities—turn
$299 • 6 DVDs with 40+ GB of royalty-free content
• 4900+ graphic backgrounds (1600x1024, 300 dpi PNG)
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layers on and off in • 2000 photos and 2500 photo objects
JD06: ultraFRESH, Photoshop, customize the • 3200+ video clips (320x240 MPEG1 Video 30 FPS)
JD07: hyperXTREME design for every project
JD08: techIMPACT • 900+ music clips (128 kbps MP3)
• All images are 17.25" x 11.25"
JD09: highIMPACT II • 6700+ PowerToonZ illustrations
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JD10: ultra3D of 5175x3375. • Free Juicer software for browsing, copying
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Sample images from two brand new Juice Drops volumes: JD37: sportsCUTS and JD38: pastelSKETCH
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JD22: boundlessEDGE
• 2600 graphic backgrounds
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JD23: cleanCUTS III • 1100+ photos and photo objects
JD24: geoIMPACT
• 50 video clips (320x240, MPEG1)
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JD26: paperCUTS • 60 animated elements (320x240, MPEG1)
JD27: glassEDGE
• 54,600 photo and background remixes
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JD29: flowerPOWER • Compatible with PowerPoint, Keynote, MediaShout,
JD30: lifeSHADES SongShowPlus, Sunday Plus as well as other
JD31: foodFUSION presentation and worship software.
JD32: templateCUTS
JD33: ethnicECHOES
JD34: fluidFORM
JD35: futureTECH P R I N T / P R E S E N T A T I O N
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NEW! JD38: pastelSKETCH
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BUNDLE

JUICE BOX
We’re Skipping NAB 2006!

The real show for Digital Juice this year
isn’t in Las Vegas
by Dave Hebel
I
f you've attended the National Association of
Broadcasters Show (NAB) in Las Vegas in the
past six years you've probably seen (or at the very
least heard) the Digital Juice booth. It's our favorite
tradeshow and we usually go all out with a big stage
DON’T MISS
ANOTHER ISSUE! show, lots of video monitors showing off our
products, and free giveaways. It typically takes
FREE nearly forty people to run our booth. The past few years we've taken
Magazine our entire Florida staff and then some!
Subscription While we’ve loved every minute of past NAB Toolkit collectors. Don’t just take my word for it,
• Tips, tricks and tutorials shows, we decided last year that we would sit out check out our online gallery (which has full-
NAB 2006. Why? Mainly because we knew that length previews of every single animation in the
• New product releases
the three months of preparation for the show, and collection) and watch the DVD that came with
• Insider product information the subsequent weeks of recovery and refocusing this magazine to see for yourself!
• Latest specials and pricing after were going to be too much for us in 2006.
We have big and exciting plans for the year and GET FREE STUFF
it’s going to take every waking moment from our Last month I posted a special offer in our
Best of all, you can get Digital Juice
Community Forums:
magazine ABSOLUTELY FREE entire staff to do everything we intend.
every month! To subscribe, just • Upload one (1) image or video to our Customer
OUR BIGGEST & BEST
visit www.digitaljuice.com and TOOLKIT YET Showcase and get a $25 Juice Coupon (limit
click on the FREE MAGAZINE one coupon per customer).
Over the past four years, we’ve released nine
link on the homepage.
Editor’s Toolkits, most of which came out last year. • Upload ten (10) images or videos to our
Because of their versatile nature, the non-themed Customer Showcase and get a FREE volume of
Multipurpose Tools I and II have always been hot Jump Backs, StackTraxx or Juice Drops (limit
sellers. Even in 2005, with the release of six new one per customer).
NEXT MONTH Toolkits, Editor’s Toolkit 2: Multipurpose II was still
You must have used Digital Juice products in the
in DIGITAL JUICE MAGAZINE our best selling Toolkit! Our animators began work
samples that you submit, you must provide a list
on our 10th Toolkit about six months ago and, early
of the products you used, and I must approve the
on, they decided that they wanted this to be the
submissions. I reserve the right to reject any
biggest and best in the series. Talking about the
submission for any reason, but I only reserve that
“best” Toolkit is somewhat like picking your favorite
right to prevent abuse. The objective is to encourage
SPECIAL child, but I have to say that, animation-for-
people to post actual examples of projects they’ve
PRESENTATION ISSUE: animation, set-for-set and dollar-for-dollar, this is
used Digital Juice in. Your submissions give us
absolutely our best Toolkit yet.
• Animated backgrounds in If you’re new to Digital Juice products and
insights so we can make even better products that
are even more useful in the future.
PowerPoint you’re looking for a good first purchase, I
After you’ve uploaded your samples, email me
• Effective presentations, recommend Editor’s Toolkit 10: Multipurpose III.
at dhebel@digitaljuice.com so I can screen your
slide layout and text With 500 animations (62% more than usual!),
submissions.
including lower thirds, overlays, wipes, and
• Keep your audience awake motion design elements, it’s sure to be our David Hebel, Founder/CEO
definitive starter package and a must-have for dhebel@digitaljuice.com

CATALOG CODE: DJMAG030406
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qxd 2/10/2006 1:16 PM Page 1

introducing our NEW

SHIPPING NOW for just $199*

Juice News . . . . . . . . . . . . . . . . . . . . . . . . . 8 ART DIRECTOR:

Screen Shots: Inside the Snow Globe

DIGITAL JUICE PRODUCT CATALOG . . . 41 DIGITAL JUICE, INC.

ORDERING HAVING TROUBLE? IT'S FREE!

4 | DIGITAL JUICE MAGAZINE MARCH/APRIL 2006 ORDER ONLINE www.digitaljuice.com

VIEW THIS AND PREVIOUS ISSUES OF THE MAGAZINE

with Chuck Peters—Editor in Chief, Digital Juice Magazine

Your Chance To Make Your Voice Heard

If you would like to ask a TROPICAL JUICE

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SEE COMPLETE PRODUCT GALLERIES

JUICER 3.0 UPDATE JUMP BACKS LIBRARY

O ffering our users more

TOP Products* TOP Volumes* TOP Volumes*

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SEE COMPLETE PRODUCT GALLERIES

EDITOR’S TOOLKIT 10: MU

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0: MULTIPURPOSE TOOLS III

every tool that he needs for

almost every job he gets. He

can build almost anything

with the tools in that box.

be that kind of resource

for video editors.

The addition of this animated

1.800.525.2203 ORDER BY PHONE MARCH/APRIL 2006 DIGITAL JUICE MAGAZINE | 11

SEE COMPLETE PRODUCT GALLERIES

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Work Made for Hire

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Work Made for Hire

ARE YOU AN EMPLOYEE?

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“ Style, not technical muscle,

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IDEA BOOK & S U P E R S E T G A L L E R Y

gives you more of what you

need to create professional

productions. You get more

elements, it’s a full 62% larger than

our typical Toolkit—making ETK10

our biggest and best Editor’s Toolkit

10 is only the beginning. We

designed ETK10 to give you more

With Editor’s Toolkit 10 you have

more options, more freedom,

more flexibility, more style, more

selection, and more potential, so

you have more power. No matter

what kind of video you make,

Editor’s Toolkit 10 gives you

4 Alpha Channel Mattes 1 Transition Wipe

• 90+ GB of royalty-free content