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January 16-18, 2008 | Millenium Resort | Scottsdale, Arizona

American Conference Institute presents:

Distributed Antenna Systems (DAS) Summit


The ONLY Event Dedicated Solely to Overcoming Indoor and Outdoor Coverage and Capacity Challenges using DAS
With Compelling Case Studies and Interactive Panel Discussions, this Event is your Best Opportunity to:
Understand why now is the right time to capitalize on DAS business opportunities Leverage DAS as a stand-alone solution or as a complement to existing technologies Capitalize on the experience of carriers and end-users and the strategies theyve utilized to deploy DAS networks Comply with zoning and siting legislation and still get your projects off the ground Overcome the contractual, business and technical issues associated with neutral host DAS projects Examine cutting-edge network architecture and design for indoor and outdoor DAS deployments

Highlights Include Key Presentations from:


- SPRINT NEXTEL - T-MOBILE - TELUS - METROPCS

Gain Invaluable Insight into the Real-Life Application of DAS with Case Studies from:
- The City of Monte Sereno, California - Hartsfield Jackson Atlanta International Airport - Carnegie Mellon University

PLUS Dont Miss the Pre-Conference Interactive Workshop:


The Emergence of WiMAX and its Impact on Todays Cellular Networks and DAS: presented by Sprint Nextel January 16, 2008: 1:00pm - 4:00pm
Supporting Organizations:

REGISTER NOW 888-224-2480 AmericanConference.com/DAS

Dear Executive,

hen it comes to coverage and capacity in todays wireless world, good is never good enough. Consumers are demanding consistent service in areas where carriers have previously been unable to meet their demands. Carriers are often faced with poor signal quality in areas that are low-lying, rural or highly dense, and frequently face opposition from local communities when trying to put up new towers. In addition, todays mobile data communications have gone beyond voice services. Often the demand for greater capacity services cannot be met by traditional macro cell sites alone, from either an indoor or outdoor perspective. Increasingly, wireless carriers are leveraging the coverage and capacity capabilities of Distributed Antenna Systems (DAS) to maintain QoS for the bandwidth hungry applications and services their customers rely upon. If youre not up to speed on the versatility and latest advances in DAS, then seize your opportunity to learn more at the inaugural ACI Distributed Antenna Systems Summit taking place January 16-18, 2008 in beautiful Scottsdale, Arizona. Be there as our expert speaker faculty tackles your most difficult coverage and capacity challenges in-building and outdoor. Struggling to understand carriers strategies for DAS? Explore the perspectives and experiences of leading national and regional carriers as they shed light on their future plans for DAS deployments in our wireless carrier panel.

Understand end-user value metrics along with their information and application needs through the host of compelling case studies featured from The City of Monte Sereno, California, Hartsfield Jackson Atlanta International Airport and Carnegie Mellon University. Each end-user will share their first hand experiences, evaluation processes and ROI to date to help you identify the overarching value proposition sought. Having trouble negotiating access agreements? Hear first hand from municipalities in order to understand the siting and zoning issues which could delay your installation. Plus Make the most of your conference experience by registering for our interactive pre-conference workshop: The Emergence of WiMAX and its Impact on Todays Cellular Networks and DAS. This is your chance to meet with todays market leaders and learn real-life strategies for overcoming challenges in capacity and coverage with DAS. Register now by calling 1-888-224-2480, by faxing your registration form to 1-877-927-1563, or by going online to www.AmericanConference.com/DAS I look forward to greeting you in Scottsdale. Sincerely,

Elizabeth Doten Conference Director E.Doten@AmericanConference.com

P.S. Carriers and end-users qualify for additional discounts. Please see the registration page for more details.

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REGISTER NOW : 888-224-2480 | fax: 877-927-1563 | AmericanConference.com/DAS

Distributed Antenna Systems (DAS) Summit


Ten Reasons to make this the coverage and capacity event that you attend this year:
1. This is the only conference focused solely on DAS 2. Get an in-depth look at DAS technology, uses, and network deployment 3. Unrivaled networking opportunities with carriers and a range of end-users 4. Experience a lively panel representing the views of both large and small carriers from the U.S. and Canada on the application and viability of DAS 5. Benefit from the lessons learned by actual end users through informative and relevant case studies representing a variety of venues 6. An in-depth look at a complex outdoor DAS network deployed in the city of Monte Sereno, California 7. Examine the DAS at Hartsfield Jackson International Airport and the new projects inspired by its success 8. Understand the role municipalities play in DAS deployments to overcome zoning challenges 9. Incorporate public safety into DAS deployments to comply with future mandates and legislation 10. Identify additional market opportunities with a workshop focused on WiMAX - one of the hottest topics in telecom today

Who You Will Meet:


Wireless Carriers - CIOs, V.P.s, Directors, Managers of: Site Development Network Services In-Building Solutions/Systems Network Real Estate Strategy Network Planning and Design Business Development/Strategy Enterprise Marketing/Markets/Solutions RF Engineering - At Regional and Corporate Levels End Users CIOs, V.P.s, Directors of: Information Technology (IT) Information Systems (IS) Telecommunications Networks Services/Systems Operations In Addition, Top Senior Executives from: DAS Solution Providers, Network Equipment Manufacturers, System Integrators, Engineering Consultants, Network Testing Software Providers and Component Manufacturers

Sponsored By:

REGISTER NOW : 888-224-2480 | fax: 877-927-1563 | AmericanConference.com/DAS

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Pre-Conference Workshop
Wednesday, January 16, 2008 | 1:00 p.m. - 4:00 p.m. The Emergence of WiMAX and its Impact on Todays Cellular Networks and DAS
WiMAX is emerging as an alternative to cellular data networks (UMTS, EV-DO), DSL and cable to deliver wireless broadband access, while covering larger areas than Wi-Fi. This workshop will give participants a broad understanding of WiMAX technology, its comparison with cellular and DAS networks, and an in-depth look on how a WiMAX project is implemented. Highlights of the workshop include: WiMAX versus DAS complementary or standalone solutions? Types of WiMAX - Fixed versus Mobile Applications - Nomadic connectivity - Last mile high speed data access - As a complement or alternative to Wi-Fi WiMAX as an emerging technology and its impact on existing cellular networks - EV-DO - UMTS WiBro versus Mobile WiMAX Implementing a WiMAX Project - Requirements for implementation - Design options - How is the project carried out and financed - Operation and maintenance

Global advances and trends in the use of indoor and outdoor DAS: Market activity, macro influences and revenue forecasts

Anand K. Iyer, Ph.D, Director Communications Industry Group and Lead Director Global Wireless Solution PRTM MANAGEMENT CONSULTING

10:00

Leveraging Outdoor DAS as a Means of Solving Coverage and Capacity Challenges in Sensitive Environments DAS Forum Panel Session
Examining the viability of outdoor DAS as a complimentary addition/alternative to traditional macro cell sites Utilizing outdoor DAS to overcome coverage and capacity constraints within: - High density areas - Sensitive environments with zoning/siting limitations - Historical locations that have aesthetic concerns Examining outdoor DAS network architecture: Technology 101 primer Identifying the key players, their solutions and recent deployments Understanding the nature of legislation impacting outdoor DAS deployments - Zoning - Federal Statutes

Moderator:

Connie Durcsak Executive Director The DAS Forum Senior Director, Industry Services PCIA The Wireless Infrastructure Association
Speakers:

Robert Davis Manager, Technology Innovations In-Building and Campus Solutions Xohm - WiMAX from Sprint

DAY ONE | Thursday, January 17, 2008


8:15 9:15 Conference Registration Chairpersons Opening Presentation: Achieving Pervasive Mobile Communications to Capitalize on Current and Future Advances within Wireless Services
Beyond coverage and capacity: Pinpointing the value proposition for ubiquitous wireless services - Continuity of applications anytime, anywhere access to information - Public safety - Energy efficiency Reaching the next billion reducing the digital divide Embracing Distributed Antenna System (DAS) as an efficient technological architecture by which to deliver cellular and other mobile and broadband services

Allen Dixon President The DAS Forum Manager, Business Development - Global Strategic Growth CORNING CABLE SYSTEMS Ed Donohue Partner DONOHUE AND BLUE Rick Good Senior Product Manager ADC WIRELESS

11:00 11:30

Networking and Refreshment Break Understanding the Commercial Drivers for DAS: Strategic and Technical Carrier Perspectives
Examining carrier rationales for deploying DAS within indoor and outdoor environments - Churn reduction - Quality of service coverage greater bandwidth and radio spectrum efficiencies

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REGISTER NOW : 888-224-2480 | fax: 877-927-1563 | AmericanConference.com/DAS

Distributed Antenna Systems (DAS) Summit


- To encourage fixed mobile substitution - Competitive advantage for smaller carriers Identifying the barriers prohibiting or challenging the use of DAS - Justifying the investment - Cost versus ROI - Gaining building access - Aligning with municipalities What business models are being utilized and which are most economically viable? - Neutral host versus carrier-specific deployments Strategies for overcoming the challenges pertaining to the neutral host business model - Who should take the lead? Aligning stakeholder objectives - Provision of initial financing - Ongoing monitoring, management and maintenance of the network

Kang Yueh, PH.D. Chief Engineer CROWN CASTLE INTERNATIONAL

2:45

Indoor DAS Network Design Options and Considerations


Pinpointing the main issues that affect choosing a design for an indoor DAS network: - Size and location of building - Number of tenants - Building architecture Wall and floor composition Floor layout Interior partitions and other impediments to signal coverage Asbestos presence Aesthetics Availability of infrastructure (Fiber, telco rooms, conduits, cable trays) Local codes Direct feed from base station or off the air Avoiding interference from outdoor signals penetrating the building Estimating signal propagation within the building initially, then measuring

Darlene Braunschweig Vice-President, Custom Network Solutions SPRINT NEXTEL Yvonne Manns Senior Regional RF Engineering Manager, Northeast Markets T-MOBILE Denis Stelatos Senior Real Estate Manager TELUS Ahmad Armand Director of Engineering METROPCS

Robert Davis Manager, Technology Innovations In-Building and Campus Solutions Xohm WiMAX from Sprint

12:30 2:00

Networking Lunch for Speakers and Delegates An In-Depth Examination of Neutral Host DAS Projects: Overcoming Contractual, Business and Technical Issues
Exploring Neutral Host from a shared equipment contractual point-of-view - How can the infrastructure be shared? - Who determines how it is maintained and by whom? - Achieving and monitoring scalability for future increases in capacity demand without causing interference or impacting other carriers on the network Approaching Neutral Host projects from a technical standpoint: - How is the network shared? - Configuring the network to: Handle different technologies Determine which technologies will complement each other Prevent or minimize interference Neutral Host projects business models: Understanding management and financial considerations - Taking the lead in the management of a Neutral Host DAS project - Financing options and controlling associated costs

3:30 4:00

Networking and Refreshment Break Examining Outdoor DAS Network Architecture, Design and Construction
Network components and Distributed Antenna topography Determining the availability of suitable structures on which to install DAS equipment: - Utility poles in the right-of-ways - Buildings Aesthetics considerations of antennas Clutter presence Taking into account zoning limitations Ensuring line of sight Designing the network to maximize carrier coverage and capacity spikes Choosing the equipment and integrating it Achieving scalability to anticipate future growth and capacity requirements Simulcasting - path balance (downlink vs. uplink) - noise effect and how it drives the simulcasting in digital and analog systems Receive Diversity - Spatial or on-antenna - Is it worth the extra money? - What is the available RF data on the value of it for the DAS systems?

Christopher J. Davis President INSITE WIRELESS, LLC

REGISTER NOW : 888-224-2480 | fax: 877-927-1563 | AmericanConference.com/DAS

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In-building penetration or extension of DAS into the neighboring building

10:00

Understanding the Role of Municipalities Within DAS Deployments


Emphasizing the need for education and shared understanding between carriers, municipalities, and system integrators Identifying steps to be taken that can align the concerns of the communities with the coverage objectives of carriers Understanding the ramifications of the laws that pertain to DAS deployment

Tormod Larsen Vice-President and Chief Technology Officer EXTENET SYSTEMS, INC.

4:45

Outdoor DAS Transport Options: Choosing the Best Means to Distribute the RF Signal from the Base Station Hotel to the Remote Nodes
Evaluating analog versus digital transport Examining pros and cons of these transport options with regard to: - Cost - Uplink and Downlink Performance - Simulcasting - E911 - Delay management Understanding the impact of your transport choice on new and existing technologies: - WiMax - UMTS - GSM - CDMA

David Maxson Managing Partner BROADCAST SIGNAL LAB

10:45 11:15

Networking and Refreshment Break Case Study: Hartsfield-Jackson International Airport Deploying DAS in the Worlds Busiest Airport
The Guiding Principles behind using DAS as a coverage and capacity solution - Passengers and end users as the ultimate customers Strategy and Planning - Business Case vs. Customer Service - Collaboration with Carriers, Airport divisions and tenants - Making business case for the DAS - Developing a business model that makes sense - Aligning the carriers' needs for coverage and capacity with those of the airport - Efficiency in Design shared infrastructure - Layered approach - Selecting the equipment - Provision for growth in size and technologies supported Execution and Deployment - Constant communication with the carriers - The Telecom Hotel and centralization of carriers - Site supervision during installation - Developing a test plan to match expectations Operation and Maintenance - The Network Operations Center (NOC) - Network Optimization in-building and outdoors - Continuous expansion - Providing public safety coverage - The ever changing airport environment and its impact on the DAS - Look back feedback from end users, passengers and carriers - Lessons learned

Michael J. Kavanagh Co-Founder and Chief Executive Officer NEWPATH NETWORKS

5:30

End of Conference Day One

DAY TWO | Friday, January 18, 2008


9:00 9:15 Chairmans recap of Day One Case Study: Cell Sites and DAS at Carnegie Mellon University
The Millennial generation is likely the most aggressive users of mobile communication devices to date. As this generation is coming of age and making their way to college, higher education institutions are faced with the issues of how to support this very mobile generation. Carnegie Mellon University has been following a multi-year, multi-vendor strategy to enhance cellular communications at its Pittsburgh campus. This case study will cover the efforts to date and the future plans using DAS in supporting the communication needs of the upcoming generation of mobile professionals. The DAS network will help meet the needs of campus-wide coverage and capacity issues. In addition, the case study will present strategies for funding DAS in campus buildings and will review roof-top lease negotiations.

Daver Malik Wireless and RF Engineer HARTSFIELD-JACKSON INTERNATIONAL AIRPORT Danny Bailey Manager of I.T. HARTSFIELD-JACKSON INTERNATIONAL AIRPORT

Chuck Bartel Director of Network Services Project Director - Wireless Andrew CARNEGIE MELLON UNIVERSITY

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REGISTER NOW : 888-224-2480 | fax: 877-927-1563 | AmericanConference.com/DAS

Distributed Antenna Systems (DAS) S u m m i t


12:00

Examining DAS Role in Public Safety Initiatives and the Impact on the Wireless Community
Evaluating the new public safety codes that are being enforced and their role in DAS - What kind of buildings are subject to these codes? Investigating the specifics with regard to the DAS deployments - installing the systems - maintaining and updating them Overcoming barriers between Carriers and Public Safety Requirements - Interoperability: Working to integrate systems that arent compatible with one another - Stairwells and Elevators: carriers and public safety working to meet at a common ground in these areas with regard to coverage - Communications priority and the incompatibility between radio systems of Public Safety officials and cellular signals

Global Sponsorship Opportunities


ACI, along with our sister organization based in London, C5 Conferences, works closely with sponsors in order to create the perfect business development solution catered exclusively to the needs of any practice group, business line or corporation. With over 350 conferences in the United States, Europe, the Commonwealth of Independent States (CIS) and China, ACI/C5 Conferences provides a diverse portfolio of first-class events tailored to the senior level executive spanning multiple industries and geographies. For more information about this program or our global portfolio of events, please contact: Benjamin Greenzweig Regional Sales Director, US, Europe, CIS and China, American Conference Institute/C5 Conferences (646) 520-2202 bg@AmericanConference.com

Jack Daniel Owner THE JACK DANIEL COMPANY

American Conference Institute


The leading networking and information resource for counsel and senior executives.
American Conference Institute (ACI) along with our sister organization based in London, C5 Conferences, monitors trends and developments in every major industry with a view to providing timely and leading-edge information to our delegates. With over 600 conferences in North America, Europe, the Commonwealth of Independent States (CIS) and China, ACI/C5 Conferences provides a diverse portfolio of first-class events that is tailored to the senior level executive spanning multiple industries and geographies. Produced by some of the industrys most seasoned professionals, ACIs production team sets the benchmark for quality in content. Our conferences and courses cover current issues in business for both the public and private sectors, including: Litigation, Insurance, Employment, Administration, Corporate Finance and Securities, Bankruptcy and Insolvency, Intellectual Property, Cross-Border and International Transactions, Energy, Environment, Telecom and Technology, Real Estate and Construction.

12:45 2:15

Networking Lunch for Speakers and Delegates Case Study: Crown Castle International: The Challenges of Deploying an Outdoor DAS Network
Crown Castle International presents an outdoor DAS system that has been implemented in Monte Sereno, California. They will discuss the large area covered by the network, including 10 miles from the hub to the remote nodes in any direction. Design of the DAS network: - Hub - Utility poles to attach microcells - Antennas to propagate RF Characteristics and Benefits of the Network: - Comprised of full-turnkey services including designing, engineering, monitoring, and maintaining quality service levels for the fiber-fed distributed antenna system - Carriers control the network; their performance engineers have the ability to optimize the RF characteristics of the system at any time through the OptiNet Network Management System

Pedro A. Miraz Director, DAS Development and Implementation CROWN CASTLE INTERNATIONAL Robert Gundermann Manager, DAS Development and Implementation - Western US CROWN CASTLE INTERNATIONAL Additional speakers to be confirmed

3:30 3:45

Chairperson's Closing Remarks End of Conference


American Conference Institute, 2007

REGISTER NOW : 888-224-2480 | fax: 877-927-1563 | AmericanConference.com/DAS

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January 16-18, 2008 | Millenium Resort | Scottsdale, Arizona

PLUS
Dont Miss the Pre-Conference Interactive Workshop:

American Conference Institute presents:

Distributed Antenna Systems (DAS) Summit


R E G I S T R AT I O N F O R M

The Emergence of WiMAX and its Impact on Todays Cellular Networks and DAS: Presented by Sprint Nextel January 16, 2008: 1:00pm - 4:00pm

The ONLY Event Dedicated Solely to Overcoming Indoor and Outdoor Coverage and Capacity Challenges using DAS

5 Easy Ways to Register


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VENUE: Millennium Resort Scottsdale McCormick Ranch ADDRESS: 7401 North Scottsdale Road Scottsdale, AZ 85253-3548
A limited number of rooms are available at a discounted rate. To make your hotel reservation please visit www.globalexec.com/aci. If you need assistance please call Global Executive on 800-516-4265 or email aci@globalexec.com. The hotel will not be able to make or change your reservation directly.

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The fee includes the conference, all program materials, continental breakfasts, lunches and refreshments.

Cancellation and Refund Policy


Substitution of participants is permissible without prior notification. If you are unable to find a substitute, please notify American Conference Institute (ACI) in writing up to 10 days prior to the conference date and a credit voucher will be issued to you for the full amount paid, redeemable against any other ACI conference. If you prefer, you may request a refund of fees paid less a 15% service charge. No credits or refunds will be given for cancellations received after 10 days prior to the conference date. ACI reserves the right to cancel any conference it deems necessary and will, in such event, make a full refund of any registration fee, but will not be responsible for airfare, hotel or other costs incurred by registrants. No liability is assumed by ACI for changes in program date, content, speakers or venue.

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