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being a
U .. An opportunity to become a Jeader. '14 .. ,Developing public 2. A sense of civic COIl- . ~king ability. Self-satidaction at IS. sciousness that an only be IIeeing a job well done. gained by aervice to the 17. A chance to meet and -comrnun ity . become acquainted with 3. Contact .with top ~iness and civic leaden. ,ouog men allover the 4.Solid friendship with country who have similar ideals and interest. ether young men. 18. Opportunity to par5. An opportunity to ticipate in politics on a local, tiSume responsibility. 6. Leeming to thiM on an district, state III1d national level . .administrative level. 19.. Recognition for service 7. A chance to make mistakes outside -your and achievements. ./ -business and job . .RepriJJ&ed from &M Swlrise 8. Learning W RJperVise . Good Newi young men CI() a voluntee basis . 9. A voice ill community 1. .A chance w work with ~ther young mentor purpose .
Jaycee ...
~ffairs.
PRIORITIES
1.. Church
Activities with )'Dung men of comparable ae .. . 12. A chance to improve row communitv.
4. Jaycee
2. Family 3. Woft
.,
1,1
,
.,
I ,,
)
"One person with a belief is _equalto~a]orcf!. of iiinetynine who have only interest' '. -:::-:.J. S.Mill ..
p ~ ;; '. t" ~, ,~ ,. ~ ff ~ ~b [
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'"
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SELLING JAYCEES
Prospecting:
(See
Page
21
of
O.
D.
Guide)
8.
9.
10. _
_
_
Openings: I. Are you a Jaycee yet? 2. Why aren't you a Jaycee? 3. 4. 5. 6. 7. 8. 9. 10. Overcoming objectives: I. I don't have enough time. 2. I'm not a businessman 3. 4. 5. 6. 7. 8. 9.
10.
_ _ _ _ _ _ _ _
_ _ _ _ _ _ _
_
Close the Sale: (Use the ABC rule) I. Ask him to join. 2. You fill out the application 3. 4.
5.
6. 7.
_
_ _
8.
9. 10. Vest pocket recruiter has additional sales techniques. (Sales catalog 709-1 ) _
_
_
purpose of affiliating new chapters or assisting existing or.es primarily in the area of membership recruitment. Each j\/iajor Emphasis Area is actually a classification of r,eeds within your community or chapter. These should be determined and prioritized at the beginning cf the year through use of the Planning Guide For Chapters. '<nowing the needs in your community 2nd chapter will allow for more concise planning 2S to what projects should be conducted to
meet these needs. All projects in a given MEA v.'ill be evaluated, based on the information developed in the Planning Guide for Chapters, to determine the chapter's impact and effectiveress in meeting the needs established. Each director with MEA responsibilities should be responsible for each prc;ect chairman in the:r area, monitoring results toward the goal in that area and compiling the MEA entrj for judging.
~ ~~::J
Staffi;-,g is determining the personnel you will need to corr.plete your chapter"s objectives and how you plan to recruit those individuals. The staffing manageme"t function also includes the development of new, as well as existing, personnel.
do during your year and it will set the pace for iherl1 to follow. If you ask your members to recruit, they ':I;il watch what you do to gauge the importance of 'j OL.:r request. If you can speak from practical exper;s:ice of the how-to's and personal satisfaction of recruiting. your members will follow your lead. As you have aiready set your growth g021s for the year, you can begin to make your mer.,bers aware of the needs of the cr2.pter each menth. There is a section near the enc of this hand bock on membership incentives and contests that v/ill help you and the Membership Development vice pres;dent set up your chapter's incentive plan and reach your chapter's goals. -
S oargng
'L.t.,.
b
~~
~e
Jaycee
MovemerBt
The most vital part of your chapter is the people involved -your members. New ideas, enthusiasm and fresh outlooks are introduced to your chapter every time ~/ou induct new members. Since people are the lifeb:ood of your organization, it is important to replace those members who age out, move out of the community or move on to other interests. Remember, your chapter can have a greater impact and offer more services to your members and the community through more people. It is important that you set the example as a recruiter to your members. They will follow what you
31
Fortundteiy, the biggest reSGurce your cornrr.cnirj can offer your Jaycee chapter IS people. Prospective Jaycees are everywhere. More than 98 percent of your potential members have yet to be 2sked to jo:n. Here are some marketing areas your chapter m2j \lvant to tap. Your Present Membership - The best source of new members is your current membership. if you give them the proper motivation. Iv1any times your current members claim they don't know any prospects. However, ask them about the YOU:ig people: a. they work with. b. they know who are just back from miiitar/ service or college. c. who live in their neighborhood. d. who work for other firms they deal v/itn clothing stores, department stores. banks and
so on.
--.
-d..
Membership.
I I
I
23
category ;s published monthly based on the results in membership activity for that particular month. Every quarter the
leaderboards are totaled for year-to-date comparison (For example: a chapters membership figures for each month would be added together to get a quarterly total.)
Parade
The information is sent to is sent. of Chapters information The U.S.Jaycees just like the
Monthly Incentives.
Each month the National President provides local members, Chapter Presidents, District Directors, Regional Directors and State Presidents a chance to win an award each month. The US. Jaycee President sets up minimum requirements to be met by local members and various officers. Upon meeting those requirements as reported by your state organiaward. The U.S. Jaycees sends your State President your zation, The award and requirement to win vary trom month to month and year to year. Some are only for extensions, Some retention, some new members, etc. Your District and Regional Directors as well as State President and State Office receive copies of the incentives to distribute to you.
Recruiting.
The following section is a condensed version of the New Recruitment Manual now available from The U.S. Jaycees Sales Department, RSVP No. 5025-0. For more detailed information about recruiting get your copy of the complete manual right away. Follow these simple rules to make sure your membership night or extension meeting is Successful.
iI
an established number of new members to you~ chapter, the chapter will receive points U.S. in-chapterget the InformarIon on he for Jaycees exten~lons. How do we at T t t office' You give the Informayour chapter? From your s ~r~ues billing and the state office tion to your state office on yo ho are active enough to be in turn selects those chap~ers ~I size from all the other states competitive With chapters 0 equ submit as many chapters across the country. Your state our chapter should be Y as they .wish, theretore if yo~. entere d Into the NPC competition, you should contact your . state office concerning thiS matter.
l' I'!
\
I
t
~:~I
Leaderboards.
The Leaderboard is just that. a list of the leaders across the nation. Chapter Presidents, District Directors, Regional Directors and State Presidents compete among themselves in the area of membership. The membership competition is L __'. __ -"_ ._ :_._ .h" f".,.'onnr;oc:: nj F)(tpnsions. Retention, New
close together. People have a room, especially prospects. Refreshments-Many a means to get prospects to necessary, but it that is the alcoholic as well as alcoholic
tendency to sit in the rear of a chapters use refreshments as the meeting. It should not be only way-use rt. (Have nonbeverages.)
(1) Your chapter must continue to replace those who have left your chapter for whatever the reason. (2) The more members you have, the more people will be available for socials, projects and business contacts.
YOUR GROWTH GOAL SHOULD ALWAYS BE: HOW MANY AND BY WHEN ... DEVELOP A MONTHLY MEMBERSHIP PLAN AND SET A YEARLY MEMBERSHIP GOAL.
(1) Schedule weekly recruitment activities rather than using the last minute / end of the month approach. (2) Make a list of prospects complete with address; work and home phone numbers, the work the list. (3) Above all, recruitment is a team effort, not just the Membership Vice President and one or two others.
STEPS TO RECRUITING:
(1) (2) (3) (4) (5) Introduction Personal Information Gathering Jaycee Information Giving Commitment Close
Introduction:
Greet the prospect; tell them who you are, where your from and what your doing.
2
F!orida Jaycees Act T earn 1987
You might say ... Hello I'm and I'm with the Jaycees. How are you today? We are out in the community today talking to people about Jaycees.
Commitment:
Ask the prospect leading questions that they must answer yes to. Get them to agree that what the Jaycees do is important and fits right into their life. You might say ... You know a moment ago you told me that you like to _ ____ , and is that right. You know thats a great coincidence because those are some of the activities Jaycess are involved in and don't you feel it's important to help crippled children? Well the Jaycees do that too. (Get the prospect shaking their head yes)
3
Florida Jaycees Act Team 1987
Close:
A list of application payme nt. You might say ... and we would like you to be a You know our dues are only $ (at this point the part of our group. How do you feel (not think) about that? and phone number prospect will join or object) Please give me your address so that we can place you on our mailing list as quickly as possible and; would you like to give me a check or would you prefer to use your credit card? names is not recruitment, you must have a filled out and collect their dues or arrange a guaranteed method of
please give me your name and address on this application and will you be using a check or credit card for your dues? "/ belong to to manv organizations" You might say ... Well thats great, that is exactly why you should be apart of the Jaycees. We have found the bussiest of people are the best time managers, and you could share some of your leadership experience with our younger members also it sound like you need an opportunity to relax don't you? We have many recreational activities planned like family picnics, and many other socials. Would you please give me your name and address on this application and will you be using a check or credit card for your dues?
"! can't
afford to ioin"
You might say ... / can certainly understand that, but if you would please give me your name and address on this application and $5.00 to show your good will you can make payments or maybe you would like to give us a post dated check or use a credit card. Your money is not our primary concern,. )!.Q11 are. List some more objections and then list how you would handle them. Remember to add a closing phrase to every response to an objection. Objection: response: Would you please give me your name and address on this application and will you be using a check or credit card for your dues? Objection: response: .. .__ _ _
5
Florida Jaycees Act T e".m 1987
Objection: response:.
. _
Objection:_. response:
. _
TELEPHONE RECRUITING
One of the most effective tools you can use for recruiting is the telephone. (1) The telephone allows you to contact more people in a shorter amount of time than street recruiting (2) Telephone recruiting can be done after regular business hours. (3) Telephone recruiting may be easier because you can use a tele-script while talking to your prospect.
Build
a Referral
List:
One of the most important tools in telephone recruiting is a good referral list. These list can be obtained from a number of sources like realtors you know or Welcome Wagon. One of the best sources is your current membership. Try this at your next meeting: Have everyone take out a sheet of paper. Offer a six pack, or pair of movie tickets to the person that can right down the most names and phone numbers of non-Jaycees that they know. While people are writing call out a list of job descriptions to help jog their memories Jobs like: Your mechanic, the checkout
6 Florida Jaycees Act Team 1987
person
at
the
grocery
store,
your
pharmacist, the person you bought your last car from, your bartender, the manager at the health club, the golf pro at the country club, your doctor, etc. Call out as many job descriptions as you can think of during the five minutes or so you do this. You will be amazed how many names people think of Another great source for referrals are community Mayor, Police Chief, Fire Chief, Church Leader etc. leader like the
T e Ie-script:
Your tele-script might be very similar to the recruiting also the steps are exactly the same. Read the following tele-script and try to identify words used in street
TELE-SCRIPT
Hello I'm today? and I'm with the Jaycees. How are you
I'm here in Mayor office name was mentioned. Mayor tremendous asset to our group.
talking
What do you do? Are you married? Do you have any kids? Are you involved with any charities? Etc. Have you heard of the jaycees? Thats great. Well in addition to what you may already know .. Jaycees is a group of concerned young citizens that have fun while working to better our community . _ a moment ago }OU told me that you like to , and -------- isn't that true . You know thats a great --_ _----~ coincedence because those are some of the activities Jaycess are involved in and don't you feel it's important to help crippled children? Well the Jaycees do thet too. (Get the prospect shaking their head yes) You know
..
You know our dues are only $ part of our group and the Mayor
7
about that? (at this point the prospect will join or object) Please give me you address so that we can get you on our mailing list as quickly as possible and did you want to have one of our members stop by and pick up a check or would you prefer to use your credit card?
(not think)
Thank you very much. Oh by the way our next meeting is I arrange for one of our members to pick you up? Great ...
can
Inn-oduction Personal Information Gathering Jaycee Information Giving Commitment Close A great gimmick in telephone recruiting is to make your phone calls from City Hall. Few people will refuse you if they know your calling from the j'yfayors office. If no phones are available there any phone will do. You can make this a real fun time if you can use an office with several phone lines, this way you can have several people making phone calls at the same time. Bring in a few pizzas and have a blast.
MORE TO COME!!!
8
Florida Jaycees Act Team 1987
79-115
M]MJ TO:
FRCY.v1 :
State
Presidents
11/30/79
Sam Willits,
Dropped
Director Sunrey
of Enrollment
&
Growth
RE: DATE:
}'1ember
11/9/79
DROPPED M8-IBER SURVEY The United States Jaycees conductec a survey of members dropped during June, July and August of t~is year to determine why J-aycees chose not to rejoin. Listed below are the significant findings: 1. Over 13% of those surveyed did Got rtjoin because their ducs were due and were not asked to rejoin. Over 26% moved 22% said to another city. enough time. due date passed. they were not notified
2. 3.
Nearly Nearly
ll.
5.
6.
11% became
after
their
11% aged
Nearly
out.
displeased with the organization. ll1l1redministrative a effort, we
9% were
What all this means is that with a little can significantly improve our retention by; A. R. Having chapters notify Jaycees system their better.
dues
to rejoin.
Utilizing
the transfer
c.
Placing more emphasis on rearranging the priorities of Jaycees so they will have enough time --- 01~ --Making Jaycees give him more than he
can get
anY'vilCre else
-------
March October De<ember November August July June January September February May April
1 MONTH Prior
Due = 56ItemMonths Month 51 Month -Number9 + 36 9158 6125Number Item 9684 61 9 7 4 10 61 7668 6610 7193 86Item 81 8188 6 &ginning Number 91 Item 75 Irem 51 4 6 2 5 70 66 56 71 2 86 End 10146 101 = New 8 10654 8 6 91 76 7 Item 56 43 J2 96 + 72 Retained
Item 7
Totals
Item
sample.
of comp/erlng
Column means make Sure you understand what each thIs chart. let's ITEM #1: Prior months-rhe figures In this Column WIll be the number of members prOlected from the pre'llous mOnth. LOOkat the figure in irem ;; 1 for July. "56". for the same figure projected In Item #6. month-endthat's June. ITEM #2: Number due-the
Jaycees. your chapter roster printout
ITEM #8: This is the are prOjecting will renew. total number of members you ITEM #9: ThIS is the total number of new members you are prOjecting to sign. How To Recruit Recruiting can be done In many Ways. The fOllowing example is a SImple merhOd thar has proven Itself sUccessful. Th~ key fO reCrUlrlng IS Ie be honest organIzation and Continually ask >':'-"l(J,e "J beCome involved in fhe
Five Steps To ReCrUiting 1 IntrOductIon 2. 3. Jaycee
ITEM #3: Beginning month-U.S. Jaycees dues are actually due on the 1st of each month: however, your chapter has until the end of each month to renew minus member's dues. ThIS figure is equal to Item 1/1 each Item #2. ITEM #4: Number retained Or renewed. In a of this size (51 members), the officers and directors should be able to predict which members WIll renew their membership. In a larger chapter, say of 150 members or more. you Would also want to consider the chapter's retention history for the past 2 or 3 years. recrUIted. ITEM #5: Number of new members to be
chapter
"Hil My name is Par Smith, I'm With the Any town Jaycees. I would Jaycees" tell you about thelike ro rake Justa minute of YOur tIme to
members
ITEM #8: Month end-total number of chapter prOlected for the end of each month.
In this example. the chapter set a membership goal of 106 members. They started the year at 51 members: so, in order to reach their goal, they must grow by 55 members. SInce May and June are combined as one billing month, they determined that they must grow by live members in each of the eleven billing months. After careful analysis of their present members, they were
EXAMPLE:
"David, do you live in Any1own? Where do you work? Do lime?" your spareyou have a family? What do you like to do in
able to project Who would renew. At this point, they could fill in an annual chart that reflects what they need ro do in order to reach their goal. ITEM #7: This is the total members due. It must chapter. the total number of regular members in your equal
Jaycee Infonnatlon Find out what the prospect knows about the Jaycees. Then, using What you learned about the prospect in step no. 2. tell him about the Jaycees. Try to mInutes. sectIon brief. Tell what you can, in less than2 make this
Montn
Plan
Months April June November December October March January MayAugust September July February Totals
Numb
Month
Actual
71