AMITY BUSINESS SCHOOL

MBADI 20460: Dissertation

FORMAT FOR OUTLINE OF PROPOSED RESEARCH WORK

Name of the Student: Tejasvi Sharma Programme: MBA(G) 2010-12 Contact No. 9810878306

Fathers Name: Mr. Vijay Kumar Sharma AUUP Enrollment No.: A0101910111 E-Mail id: tsharma_s@yahoo.co.in

Title of the Research Factors Impacting the Repurchase Decision : An Empirical Research of Indian Online Shoppers. Rationale of proposed investigation This investigation will help in identifying the factors that effect the repurchase decision of online shoppers and to analyze the impact of each factor on repurchase decision of online shoppers and it will help in analyzing the satisfaction level of customers on their online shopping.

Review of work already done on the subject According to the paper (Chang & Chou, 2010), The influence of dedication-based relationships on post-adoption behavior in recent information systems continuance literature has been explored in detail. This study aims to examine the relationship between the antecedents and consequences of both dedication-based and constraint-based factors on information systems post adoption using online shopping as an example.The paper verified the antecedents and effects of both constraint-based and dedication-based influences on online shoppers continued online shopping behavior. According to the paper (Samadi & Nejadi, 2009), It aims to compare the perceived risk level between Internet and store shopping, and revisit the relationships among past

positive experience, perceived risk level, and future purchase intention within the Internet shopping environment. To achieve the research objectives and test hypotheses, paired sample t-test is used to analyze the mean differences of the individual and overall perceived risk levels in two buying situations. According to the paper (Shen, Kelly, Richards & Bridges, 2006), the current literature related to media factors that influence online shopping behavior is extensively surveyed by identifying key dimensions. Four dimensions of the online shopping channel, including informativeness, convenience, customer service, and experiential uniqueness, are proposed based on the literature review and expert judgments. This research would help investigators to compare and contrast the developments in online shopping literature and the more established traditional shopping channel literature. The potential directions of future research on online shopping are addressed too. According to this paper (Jiang & Rosenbloom, 2004), It builds propositions about the role of price and customer satisfaction at different stages on customers intention to return. Data from the e-retailing industry related to two specific periods of shopping experience (at checkout and after delivery) are used in the empirical tests. The findings of this study indicate that after-delivery satisfaction has a much stronger influence on both overall customer satisfaction and intention to return than at-checkout satisfaction, and that price perception, when measured on a comparative basis, has a direct and positive effect on customer overall satisfaction and intention to return. In the article (User Interface Engineering, 2002).e-commerce stands for electronic commerce and it consists of the buying and selling of products and services across the internet. This paper shows that how people shop online and how the e-commerce sites can attract the customers. Impulse purchase is the spontaneous purchase of the product that the buyer had not planned to buy when he began shopping. The Yankee group and Ernst& Young, conducted some surveys and show that the people got attracted towards the sites due to the sales price or due to the lower price comparative to others but not due to the attractiveness of the website. The major driving force of impulse purchasing is the

use of the category links on site rather than the search engines on the site as shoppers generally prefer the former than the later. The main reason is the exposure the product lines get under the category links. The designing of the site is the most important thing to attract the customer towards the purchasing as the e-commerce sites are the CATALOUGES of the company or you can say the SALEMEN of the company in the virtual world. Objective(s) To Identify the Factors Impacting the Repurchase Decision of Online Shoppers. To Analyze the Impact of each Factor on Repurchase Decision of Online Shoppers. To Analyze the Satisfaction Level of Customers on their Online Shopping.

Major Hypothesis

Materials and Methods A survey will be conducted with the help of the questionnaire and the participants will be the online shoppers and the data will be analyzed with the help of Pie charts and with the analytical tools Factor Analysis and Cross tabs.

Tentative Chapter wise details of proposed research Chapter 1 INTRODUCTION Chapter 2 LITERATURE REVIEW Chapter 3 RESEARCH METHODOLOGY Chapter 4 DATA ANALYSIS & FINDINGS Chapter 5 SUGGESTIONS/RECOMMENDATIONS Chapter 6 CONCLUSION

References Cited Chang, Su-Chao, & Chou, Chi-Min (2010). Factors affecting user's online shopping Journal of Business Management, 5(2), 370-382. Samadi, Mansour, & Nejadi, Ali-yaghoob (2009). A Survey of the Effect of Consumers Perceived Risk on Purchase Intention in E-Shopping. Business Intelligence Journal, 2(2), 261-275. Shen, Dong, Kelly, Craig A., Richards, Joseph, & Bridges, Claudia (2006). Online Shopping Behavior: Key Dimensions and Research Synthesis. Contemporary Management Research, 2(1), 3-16. User Interface Engineering (February, 2002). What Causes Customers to Buy on Impulse?.http://www.epsscentral.info/knowledgebase/reportsstudies/whatcauses Jiang, Pingjun , & Rosenbloom, Bert (2004). Customer intention to return online: price perception,attribute-level performance, and satisfaction unfolding over time. European Journal of Marketing, 39(1/2), 150-174. behavior. African

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