Semiconductor Multimarket Embedded Solution Group

Group Overview Your Tools Partner

KPIT Cummins Infosystems Ltd.

Template version 2011.1.0

Focus merging with vision

KPIT Cummins Infosystems Ltd.

2011 KPIT Cummins Infosystems Limited

Vision
Our vision is to cobuild, along with our partners &

customers, an integrated and sustainable world by

leveraging technology

Mission
Our mission is to be the global partner of first choice for our customers with leadership in select practice areas

KPIT Cummins Infosystems Ltd.

About KPIT Cummins

Established in 1990

FY 10-11: US$ 224 mio

Stable & growing Cummins, IFC (World Bank), Cargil as strategic investors Engineering Services as growth driver

Service Portfolio Advanced Technology Solutions (Automotive, Industrials and Hi - tech) Integrated Enterprise Services

OFFICES Europe Reading, UK Paris, France Munich & Frankfurt, Germany Wroclaw, Poland United States Detroit, MI Iselin, NJ Santa Clara, CA Richmond, VA Columbus, IN Stafford, TX Asia-Pac Tokyo Seoul Pune Bangalore Singapore

6500+ employees

Headquarters, Pune, India

Wroclaw, Poland

KPIT Cummins Infosystems Ltd.

KPIT : Practice based organization

POWERTRAIN STRATEGY & MARKETING

7th Year in operation

MECHANICAL

Automotive

AUTOSAR Process Excellence Group

2000+ person Years of Experience

CLUSTER & BODY ELECTRONICS

INFOTAINMENT

300+ people

STRATEGY & MARKETING

Semiconductor

Semiconductor Multimarket Embedded Solution

15+ Success stories

ANALOG & MIX SIGNAL

DIGITAL SOC D&V

Customers include : 8 out of top 10 Semiconductor customers

KPIT Cummins Infosystems Ltd.

SMES: Our Embedded Development ecosystem

Reference Design & Applications

Automotive*

Platform Services Dev Driver /BSP Bootloader OS porting

PERIPHERALS

Industrial
MCU Promotion
PERIPHERALS

PERIPHERALS

MCU CORE + Peripherals

PERIPHERALS

LSI Design: SOC design services + Analog Blocks

Consumer

Validation & verification

Development Kits /EVB including Tools

Wireless/NW
Their focus markets

Semiconductor companies
KPIT Cummins Infosystems Ltd. 6

Development Tools : KPITs Role

Embedded developer worldwide

ODM/ Semiconductor companies Tools ISV Companies

Design & Mfg

Processor

Distribution Channels Board Dev Companies

Develops SW Dev Tools

OEM / System Integrators

Total Embedded Software Tools market 1.6 bn USD / year (Gartner) Major Share Windriver, Greenhills, Montavista, IAR etc Major development locations US, Europe For semiconductor companies : Tools are business (device sales) enablers and not a core business KPIT Identified this as an important Technology Development Opportunity since 2000 and have a unique group to work in this areas. Benefits the group Experienced manpower Low cost development tools (software & hardware) Evaluation Kits, compilers, IDE, productivity improvement tools Direct engineering support through 3rd party (KPIT) websites Device promotions along with Tools for Semicon partners Successful track record
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ROW 10%

Europe 40%

US 50%

KPIT Cummins Infosystems Ltd.

Development Tools Group

Group Overview
Compiler Development, maintenance & optimization

Team of 75+ Engineers 10+ years of exp, 10+ product development Supports 20+ processor families from various semiconductor companies 25,000+ users of KPIT GNU Tools worldwide 100,000+ downloads Focus on low cost open source tools with dedicated SLA based support infra structure Up-streaming of device drivers to Linux Kernel Help market success of devices of Semicon partners The only company from India to have packaged development tools, IP in vehicle networking OS & safety

Compiler Testing & Benchmarking

Application specific Tools Multicore Solution

Development Tools for MCU / SOC Eclipse based IDE Simulators & Debuggers

KPIT Solutions
Components Library Development (Math, Graphics) OS Services MCU Configuration / Auto Code Generators

KPIT Corona
Eclipse based IDE

KPIT OTCG
Runtime MCU verification

KPIT GNU Tools

Perhaps the Best Packaged open source tool-chain
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KPIT Cummins Infosystems Ltd.

#1 Tools Partner from India

KPIT Roadmap of Growth in Development Tools

Embedded Systems Engineers Worldwide
** B2C ** Product Distribution

Semiconductor / SOC companies ** B2B ** Professional Services

Development Tools Companies ** B2B ** Collaboration Distribution of complementary products Partner programs Professional Services and consulting

Development Board Manufacturers ** B2B ** Distribution of complementary products Joint development Tools Licensing Joint hardware design and development

Sales / Support of
Development Tool chains Embedded OS Special tools Consulting Services

Managed Developer Program

Product development Capability Demonstration portfolios Web based promotion of devices

Packaged Services / Technical Support

KPIT Cummins Infosystems Ltd.

Semiconductor partners
Partner Engagement
Open Source & Proprietary Tools Design, development, testing, L1 support, release (www.kpitgnutools.com ) Device support, promotion Proprietary Tools Design & Development, release management Proprietary Tools Dev, maintenance & testing Eclipse IDE, GNU Tools, GDB debugger development, maintenance & support Open Source & Proprietary Tools, Joint IP Eclipse, Multicore, Debugger

Engagement Size
10+ years 25+ engineers

RENESAS
FREESCALE CLEARSPEED SITEL INFINEON
Other customers & Internal programs

6+ years 16+ engineers 3+ years Peak 10 engineers 2+ years 8+ engineers 3+ years 6+ engineers ~19 engineers

KPIT Cummins Infosystems Ltd.

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What our Partners say about our tools?

We at Renesas evaluated KPIT GNU tools for our range of processors and are happy to see the way it addresses the needs of SH and H8 family processor end users. We also appreciate the way it is packaged and delivered and most importantly the quality and promptness of technical support is reported to be excellent.....In our opinion this is the best open source based toolchain available for the Renesas range of processors

Dr. Matt Newsome, Project Manager - Compiler Technology, Renesas Technology Europe

KPIT has done an excellent job to develop a GNU based compiler solution for our XC166 family of microcontroller. I believe the GNU/GCC and development tools expertise available at KPIT Cummins will be helpful for the success of Infineon XC166 platform. I am sure that this will help our processors reach to cost sensitive markets"

Soma Kohli, Project Manager Infineon Technologies

KPIT Cummins Infosystems Ltd.

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KPIT Low cost Tools Typical Operation Model

Semiconductor Company Marketing & Business Development Customers: Distribution Channel Tie-up contribution Development Tools
from

Benefits to Semiconductor company 1. Tools maintenance & Support cost reduction while maintaining the quality 2. Dedicated teams to focus on continuous improvements in tools 3. SLA based services to achieve business goals 4. Widely acceptable tools for end users with Improved user experience 5. Help enable sale devices 6. Insure against technology shift/changes 7. Safeguard semiconductor company image 8. Help know ASSP customers better

Engineering Department

KPITCummins Chip Sale

Free Software Foundation (FSF)

Development Tools & technical Support

Worldwide OEMs and End Users of MCU ( Embedded developers / designers )

KPIT Cummins Infosystems Ltd.

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Case Study: GNU Technical Support Centre

GNU based Cross development Tool-chains for various processor families Development, maintenance and customer support Worldwide Users of Client Micros KPIT Cummins

Build and Release GNU based Tool-chain Free Software Foundation R&D, continuous optimization, Patches Direct support to Worldwide end users with SLA + FAE Support Open Source Mailing Lists

Dedicated Support Web site for worldwide end users

www.kpitgnutools.com

Data management and analysis

Semiconductor Partner Engineering + marketing

8 years of service to Clients global users Web based WORLDWIDE interactive support

Web portal Development / Maintenance

Self imposed SLA of one working day

Management & Technical Support

Community contribution, MCU promotion

KPIT Cummins Infosystems Ltd.

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Direct Engineering support to end users

Auto code Generation: Need in Automotive

Simulation

Configuration & Application

Auto Code Generator

IDE

Intelligent MCU, Complex for programming Code consistency, No manual errors Demand by OEM / Tier 1 companies
KPIT Cummins Infosystems Ltd. 14

Configuration Tool for Microcontrollers

MCU Learning Tool

Learn complex processors with user friendly graphical interface to MCU & peripherals No need to refer 1000 + pages manual

Accurate Autocode Generation

MCU Configuration Tool

Generate startup code in minutes to speed-up the Software development Error free code generation due to in-build validations & consistency checks in the Tool Checks to protect the micro-controller from damaging

New MCU learning Tool Startup code generator GUI based configuration Configuration Report Generation

Full control on configuration

PIN level configurations PIN Wizard to help HW Engineer/User to design system configuration Configuration Report generation Various compilers support Linker File configuration for easy memory management

Support

Board bring-up in just couple of days

KPIT Cummins Infosystems Ltd.

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KPIT OTCG Online MCU Verification Tool

ECU for Safety Critical Application
Electronic Control Unit Target Application KPIT Test Code
KPIT OTCG

Processor Support: Infineon Tricore 17xx & XC2xxx Family Objective: Online Verification of MCU inside ECU for Automotive Safety / Reliability requirements. Features: Product development using CMMi L5 standards ( and SIL compliant) Modular design for MCU specific customization Support various RTOS Advantages to Semicon Co: Help device sale in to automotive Safety market Advantages to KPIT Cummins: Revenue through licensing

10 mS task

RTOS e.g. 3-Soft, ITRON, QNX

Object Code

MCU with Fault Tolerance

Offline Task

MCU Sale

Semiconductor Company
Support for Tool

Automotive Tier-1 KPIT

Tool Sale & System Integration

Two problems Processor Verification, ECU Reliability Testing One solution Opcode Test Code Generator, (OTCG)
KPIT Cummins Infosystems Ltd. 16

KPIT OTCG helps MCU Sale in Safety Critical Market

KPIT Multi-core Programming Solution

Gartner believes that multi-core processor is emerging technology The manufacturer of single core will end (0.7 probability) Software costs to increase by 50% (0.8 probability)

KPIT filed 2 patents on multicore solution

Fully integrated, simulation based, Multicore programming tool, customized to your multicore architecture Features
Visual

Programming language scheduling, profiling

Automates Focus

on application rather than resource scheduling, synchronization

Modularity
Reusability

and Scalability

KPIT Cummins Infosystems Ltd.

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Why KPIT for Development Tools ?

10+ years of experience developing and maintaining open source & proprietary development tools for Embedded Systems

Niche technology service with India advantage

Proven track record of successfully developing, maintaining, optimizing, supporting cross development tool-chain for various (8 bit to 32 bit) micro-controller families Direct engineering support to thousands of users worldwide (from individuals to large corporations) Capability to develop low cost, entire embedded development suit with out of box user experience to the end users Active member of Free Software Foundation, contributing more than 150 patches and regularly monitoring updates

KPIT Cummins Infosystems Ltd.

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Product Design Engineering Services

Hardware Design PCB Design Industrial Design BSPs, Device Drivers Protocol Stacks Application Prototype Building & Testing Manufacturing Support Product Certifications Compliances

Complete Range of Product Design & Engineering Services

Evaluation boards for new MCUs

EMI/EMC Test Lab

Product Design, Reengineering for adding features, processor obsolescence, cost reduction
Mechanic al Design

Reference Design for automotive subsystems Reference Design for consumer electronics applications Load boards for chip testing

EMS

Product compliance, Certification, third party V&V

KPIT Cummins Product Certificati on Prototype Fabricati on and Assembly

Thermal Analysis

OEMs / Product Companies Automotive Industrial Automation Consumer Electronics

Semiconductor Companies

KPIT Cummins Infosystems Ltd.

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Samples: Product Design Engineering Examples

GNU/GCC Compiler development & worldwide Technical support 25,000+ Registered Users 2100+ downloads per month 200 users per month 10+ years in operation www.kpitgnutools.com SOC for Worlds slimmest (2007) DSC from Casio with 7x optical zoom PictBridge, USB drivers and firmware design

Customizable Reference Solution for single chip TV LSI Middleware & Applications Part of new DTVs (e.g.from Sharp, Toshiba,)

SOC Implementation DSP Firmware, Audio Codecs

Pioneer Elite Blue Ray DVD player

KPIT Cummins Infosystems Ltd. 20

Samples : Product Design Engineering

Reference designs Instrument Cluster Wiper control Sunshade control
MODE button SOUND/ENTER button FLD for image display USB input

MODE

MENU

IMAGE

Car Audio
DSPL 1 2 3 4 5 6 SCRL OFF

SOURCE

LIST

SEEK/AMS +/- button

SOURCE button

DSPL button

SCROLL button OFF button

AUX input

Motor control Center Of Excellence White goods solutions for energy efficiency improvements

KPIT Cummins Infosystems Ltd.

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DSP +Audio codec Expertise at KPIT

Key activities & Expertise
Development Porting Coolflux DSP Testing Optimization

6+ years of experience with NXP Coolflux DSP Development, Porting and optimization of various audio/speech codecs MIPS & Memory optimizations, accuracy compliance & testing

C/C++, assembly level porting

N o 1 2 3 4 Parameter Code Memory MIPS for 48 KHz,192 Kbps stereo input Data Memory Accuracy Target 13.6 Kb 30~50 16 kb Compliant Achieved 5.67 kb 46.1 15.75 kb compliant

6 engineers Continuous knowledge management & induction to new members Development gone into live products

MP3 Codec Porting & Optimization

MPEG1 Layer2 Porting and Optimization

Dolby AC3 Audio Codec

Dolby Mobile 2 Porting & Optimization

LifeVibes NB Porting & Optimization

LifeVibes WB Porting & Optimization

Resampler/ Downmix features on DM2

Future Development

KPIT Cummins Infosystems Ltd.

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Thank You