earPotentialSponsor: ItiswithpleasurethatIinviteyourorganizationtobecomeasponsorofthelargestpremierconsumerpetexpointhe worldAMERICASFAMILYPETEXPO.TheFAMILYPETEXPOtakesplaceattheOCFair&EventCenter,inCaliforniaand isdebutingatournewvenue,PuyallupFair&EventsCenter,inWashington.WorldPetAssociation,producersof AMERICASFAMILYPETEXPO,isactivelyplanningforhighlysuccessfulconsumerPetExposinanefforttomakethe2011 eventsamustattendfortheentirepetindustry. ThepurposeofAFPEistopromoteresponsiblepetcareamongcurrentandfuturegenerationsofanimallovers.AFPE begantwentyoneyearsagoinSouthernCaliforniaandmovedtotheOCFair&EventCenterin2001.ThePuyallup,WA CenterisawellknownfacilityhostingmanypopulareventsintheNorthwestUnitedStates.

SponsorshipatAFPEisanidealwaytomaximizeyourcompanysexposuretoyourtargetedaudience,whilesolidifying yourcompanysleadershipamongstconsumers.AFPEprovidesanidealvenuetobuildbrandrecognitionandconduct marketresearch.Namingrightsareavailableforevents,stagesandentertainment.Sponsorshipsincludeboothspace, signageopportunities,publicity,programadspace,recognitioninprintadvertising,websitelinks,andVIPpasses.

WPAisanonprofitpetindustryorganizationcelebratingits60thyearconnectingthedotsofthepetworld.AtAFPEwe promoteresponsiblepetcarebyofferingpetrelatedproductsandservices,entertainment,educationalopportunities andpetadoptions.Thesuccessesofnonprofitevents,suchasAFPE,relyonthefinancialsupportofwellrespected businessessuchasyours.

ThankyouinadvanceforyourconsiderationandsupportofAMERICASFAMILYPETEXPO.Welookforwardtoyour participationinthisshowandWPASfutureevents.Pleasecontactmeforadditionalinformation. Thankyou, GwenPowell DirectorofCommunityDevelopment gwen@wpamail.org

AmericasFamilyPetExpo aWPAproduction www.worldpetassociation.org 8009997295 California,April1517,2011 Washington,July810,2011 www.afpe.net IEGValuationService sponsorship.com

 OnSiteopportunitytodriveretailtrafffic,increasebrand loyaltyandcreateawareness. CategoryExclusivity IDinMediaBuys OnSiteSignage,IDinCollateralandonWebSite TitleOpportunityofProprietaryArea ShowProgramAdandFeature AbilitytoSampleandShowcaseProducts ShowcaseSocialResponsibility FAMILYPETEXPOTickets

BenefitsofSponsorship

96%
ofFAMILYPET EXPOattendees arepetowners. Ofthosewho arent,90%are planningtobe.

OCFair&EventCenter CostaMesa,California April15,16,172011 ProjectedAttendance:40,000+ 2010Attendance:37,974* MedianHouseholdIncome: $73,107** PuyallupFair&EventsCenter Puyallup,WA July8,9,102011 ProjectedAttendance:24,000 MedianHouseholdIncome: $60,876**

SponsorshipOpportunities
CustomizationAvailable

90%
ofFAMILYPET EXPOattendees arepetowners planningto purchase product.

CategoryExclusivity PresentingSponsorship PetAdoption Stage/Entertainment AMERICASFAMILYPETEXPOgainsextensivemediacoverage,whichis extremelybeneficialtoyourcompany.ThestrategydevelopedbyWPAinvolves strongmediaimpactcreatedspecificallyfortargetedpetowners.Thepromotion planinvolvesaggressivemarketingthroughabroadrangeofbroadcast,print media,internetmarketingandexposurethroughindustrypartners.

MediaImpacts
Yourcompanycould benefitfromourprojected combinedgross impressionsofover 167,000,000andadvalue ofmorethan$1,120,000.

PreviousSponsorsInclude:
Albertsons CanidaePetFoods CocaCola GeneralMotorsCorp. Hill'sPetNutrition Iams/EukanubaP&GPetCare NaturalBalance NestlePurinaPetCareCompany Petco&PetcoFoundation PetSmart Ralphs S.C.Johnson,AFamilyCompany
*Countreflectspayingadultsonly.Doesnot includechildren,exhibitors,nonprofit organizationsorticketgiveaways. **Source:U.SCensusBureau

ProjectedAdvertising

Televisioncommercialsonnetworkaffiliates,independentandcablestations Radiocommercialsonmajorareastations Nearly3millionimpressionsinthedailyandSundaynewspaper Outdoorbillboardsignageonmajorfreeways Internetplacementamong100+mediaWebsites Onlinekeywords:OnGoogleandYahoo Substantialdiscountcouponprogramwitharearetailers,organizationsand businesses

AmericasFamilyPetExpo aWPAproduction www.worldpetassociation.org 8009997295 California,April1517,2011 Washington,July810,2011 www.afpe.net

IEGValuationService sponsorship.com