Media Information

VOLKSWAGEN OF AMERICA, INC. 2200 Ferdinand Porsche Drive Herndon, Virginia 20171 (703) 364-7000 www.media.vw.com (Registration Required)

CONTACT:

Steve Keyes (703) 364-7650 (703) 939-1535 cell Steve.Keyes@vw.com

Tom Wegehaupt (703) 364-7642 (248) 631-8083 cell Thomas.Wegehaupt@vw.com

2010 VOLKSWAGEN NEW BEETLE AND NEW BEETLE CONVERTIBLE: STILL THE BELOVED BRAND ICON OVER A DECADE LATER
HERNDON, VA. The 2010 Volkswagen New Beetle and New Beetle convertible faithfully carry on the legacy that started with the original Type 1 more than 70 years ago. Both the sedan and convertible models contain the latest German engineering and refinement, and are finished with a fully modern Volkswagen design that still delivers that recognizable Beetle look and appeal. The latest versions of the New Beetle are available in a single trim level, and start at $18,540 for the sedan model, and $26,170 for the convertible.

Comfort, Convenience, Entertainment No matter the time of year, nor the weather outside, the New Beetle convertible stays stylish while keeping the inside comfortable and dry with a three-layer cloth top that features a heated glass rear window. When placed in the up (closed) position, the top helps keep road noise down to a minimum in the cabin. The top is power-assisted for quick and easy lowering, and tucks away directly behind the rear seat for a vintage look. The soft-top also includes a semiautomatic power roof and a wind blocker. As an added convenience in the convertible, a driver-accessible, extra window switch makes lowering and raising all four side windows simultaneously a simple task. The seating positions in both the sedan and convertible models are covered in V-Tex, with a choice of black, cream or white colors to best complement the

New Beetles exterior and the personality of its owner (select color combinations unavailable). Heated front seats are standard on all models, along with a leather parking brake handle and shift knob, a telescoping, three-spoke padded steering wheel, the Easy Entry System with the front seats for improved rear passenger entry, and one-touch up and down automatic windows, with pinch protection, for both the driver and passenger sides. The New Beetle models are ready for long rides as well, with a standard 6speaker premium AM/FM radio with slot-in CD player, MP3 CD support, and an auxiliary jack for connecting portable media players, including iPods. As an added bonus, Sirius Satellite Radio is also available as standard, and comes with a complimentary six month subscription.

Engine and Transmission The 2010 New Beetle and New Beetle convertible are powered by a 2.5liter inline five-cylinder gasoline engine that is chock full of German-tuned advancements. The 2.5L produces 150 horsepower available at 5,000 rpm, and 170 lbs.-ft. of torque come on strong yet smooth at 3,750 rpm. The engine features an aluminum alloy cross flow head, four valves per cylinder, double overhead camshafts, and maintenance-free hydraulic lifters to ensure consistent yet undoubtedly efficient performance whenever called upon. Power is delivered to the front wheels with either an easy-to-shift five-speed manual transmission with self-adjusting hydraulic clutch, or an optional six-speed automatic transmission with Tiptronic that can change gears on its own, or allow the driver to select each gear using the gear selector. The 2010 New Beetle convertible is only available with the six-speed automatic gearbox, and achieves an EPA-estimated 20 mpg in city conditions, and 29 mpg on the highway. The New Beetle equipped with the automatic transmission also reaches the same results. With the manual transmission in place, the New Beetle is capable of 20 mpg in the city, and 28 mpg on the highway.

Chassis and Suspension Keeping the New Beetle on track and comfortable through turns and on the

straights is an independent front suspension setup that includes McPherson struts and a front stabilizer bar, working in tandem with a torsion beam rear axle and a separate rear stabilizer bar. The power-assisted rack and pinion steering system with a 15.6:1 ratio ensures accuracy and responsiveness at all speeds, and four-wheel disc brakes easily bring the New Beetle and New Beetle convertible to a halt. All throughout the chassis are a variety of the latest Volkswagen aids and controls that provide New Beetle drivers and passengers with the comfort and peace of mind every time to take on most any driving condition with confidence. All models are standard equipped with the latest three-channel Anti-lock Braking System (ABS) for superior stopping control, and the advanced Volkswagen Electronic Stabilization Program (ESP) that adds Anti-Slip Regulation (ASR), traction control, and brake assist functions. A Tire Pressure Monitoring System (TPMS) also comes standard.

Exterior The New Beetle convertible is available in Black, Candy White, Gecko Green, Salsa Red, Harvest Moon, Sunflower Yellow and Tossau Blue. The hardtops color range also features both Platinum Gray and Reflex Silver. Sixteen-inch alloy Mali-designed wheels are standard on all 2010 New Beetle models, with the convertible offering an optional17-inch alloy Versus-designed wheels as an equally stylish option.

Active and Passive Safety Like all Volkswagens, the New Beetle and New Beetle convertible includes the Prevent and Preserve Safety System. As standard equipment, the New Beetle and New Beetle convertible includes, but is not limited to, dual front airbags; dual front head/thorax airbags; emergency locking retractors in all seating positions; front safety belts with pretensioners and load limiters; and three-point safety belts in all four seating positions with emergency locking retractors. The New Beetle convertible also features an Active Rollover Support

system, which pops up two spring-loaded aluminum posts in 0.25 seconds from behind the rear seat headrests to help protect rear passengers in the event of a rollover situation. Both the New Beetle and New Beetle convertible, like all 2010 Volkswagens, include Volkswagens Electronic Stabilization Program (ESP) as standard equipment. This comes ahead of the National Highway Traffic Safety Administrations (NHTSA) mandate that by 2010, all vehicles produced will need to include some form of Electronic Stability Control (ESC). According to NHTSA, having ESC in a vehicle results in 35 percent fewer single-vehicle crashes and 30 percent fewer single-vehicle fatalities in passenger cars. Volkswagens ESP compares the drivers intended course with the vehicles actual direction. If a discrepancy is detected, ESP automatically brakes individual front or rear wheels and/or reduces engine power as needed to help maintain directional control.

Warranty The 2010 New Beetle and New Beetle convertible models come standard with 24-hour Roadside Assistance for three years or 36,000 miles (whichever occurs first), plus the following new vehicle warranties: Five-year / 60,000 mile (whichever occurs first) Powertrain Limited Warranty Three-year / 36,000 mile (whichever occurs first) New Vehicle Limited Warranty 12-year unlimited distance Limited Warranty against corrosion perforation Additionally, like all 2010 model year Volkswagens, the New Beetle and New Beetle convertible are included in the no-charge Carefree Maintenance Program. Under this program, all of the cars scheduled maintenance, as described in their maintenance booklets, is covered for the length of the New Vehicle Warranty three years or 36,000 miles, whichever occurs first.

About Volkswagen of America, Inc. Founded in 1955, Volkswagen of America, Inc. is headquartered in Herndon, Virginia. It is a subsidiary of Volkswagen AG, headquartered in Wolfsburg, Germany. Volkswagen is one of the worlds largest producers of passenger cars

and Europes largest automaker. Volkswagen sells the New Beetle, New Beetle convertible, Golf, GTI, Jetta, Jetta SportWagen, Eos, Passat, Passat wagon, CC, Tiguan, Touareg and Routan through approximately 600 independent U.S. dealers. All 2010 Volkswagens come standard-equipped with Electronic Stabilization Program. This is important because the National Highway and Traffic Safety Administration (NHTSA) has called ESC the most effective new vehicle safety technology since the safety belt. Visit Volkswagen of America online at www.vw.com or www.media.vw.com to learn more.

2010 U.S. New Beetle Convertible Product Program

Published: Last Revised: 3/17/2009 3/17/2009

Model New Beetle Convertible

Engine

Transmission

2.5L, 150 hp, 5 cylinder 6-speed automatic with Tiptronic 6-speed automatic PZEV1 (California/NE Region2 Dealers only)

1 2

Partial Zero Emissions Vehicle NE Region states include ME, VT, NH, MA, CT, RI, NY, PA

Specifications, equipment, options, and prices are subject to change without notice.

CONFIDENTIAL - FOR INTERNAL USE ONLY

2010 U.S. New Beetle Convertible Change Points

Legend: S Standard, at no additional charge O Option, at additional charge P Part of option package, at additional package charge X removed/added to the specific model

Published: Last Revised:

3/17/2009 3/17/2009

Not available

EXTERIOR Color INTERIOR Color

Add Tossau Blau Add White leatherette (preliminary)

X X

Specifications, equipment, options, and prices are subject to change without notice.

CONFIDENTIAL - FOR INTERNAL USE ONLY

2010 U.S. New Beetle Convertible Standard Equipment

Legend: S Standard, at no additional charge O Option, at additional charge

Published: 3/17/2009 Last Revised: 3/17/2009

P Part of option package, at additional package charge

Not available

EXTERIOR Antenna Anti-Corrosion Body Panels Brake Lights Bumpers Doors

Fenders Fuel Tank Glass Grille Horn Lights, Front/Rear

Mirrors Paint Roof Tires

Wheels Wipers/Washer INTERIOR Air Conditioning Alarm/Anti-Theft

Dash mounted Satellite Radio antenna Fully galvanized sheet meta Additional exterior chrome applications Mid-mounted 3rd stop lamp Body color bumpers Two doors Anti-intrusion side door beams Body color door handles Plastic front and rear fenders Fuel cap with string attachment and notched edge Tinted glass, green Body color grille Dual tone horns Daytime Running Lights (DRL). Headlights-on warning tone, upon opening of driver's door when ignition key is remove Projector lens halogen front headlamps with light weight, chip-resistant polycarbonate lense Side blinkers integrated into side exterior mirrors Body color mirror housings Driver and passenger side power exterior mirrors, heatable Non-metallic paint Metallic paint (no charge) Semi-automatic power operated, convertible top (cloth), with defoggable rear glass window 205/55 R 16 H, all season tires 225/45 R17 H, all season tires Temporary use spare tire Tire pressure monitoring system (TPMS) 6.5J X 16'' alloy wheels "Mali" 7J X 17'' alloy wheels "Versus" Two-speed windshield wipers with variable intermittent wipe feature Heatable windshield washer nozzles, fron Air conditioning, CFC-free Anti-theft vehicle alarm system for doors, hood, trunk lid, radio, and starter, with warning LED in door top sill and with audible and visual activation Immobilizer III theft deterrent system Front center armrest adjustable/folding with storage compartment Non-smoker package (power outlet with plug, ashtray receptacle with red insert Large assist handle on instrument panel above glove box Cupholders front and rear Electric rear window defroster Electric side mirror defroster/defogger Reflectors in front doors Door sill protectors Integrated armrests in front door panels Integrated armrests in rear side panels Molded door trim Front floor mats Brake pad wear indicator Illumination of controls and gauges - blue, with red indicators Seatbelt reminder Speedometer, tachometer, odometer, trip odometer, fuel gauge, gear position indicator, warning lights Folding keys (2) with radio-frequency remote transmitter for central locking, eyele Valet key Glove box light Interior front center dome light Reading lights front Automatic locking feature (doors lock automatically when vehicle reaches 8 mph). Dealer can disable feature or program to unlock when ignition key is removed. Doors unlock automatically upon airbag deploymen Driver and passenger door mounted power lock/unlock switches for central locking system Remote central power locking system with selective unlocking and key operated convenience open and close feature (windows LED locking indicator on top of door sil Dual driver and front passenger illuminated and covered visor vanity mirrors Mirror control pad with joystick contro Two power outlets (SAE size) in center console Premium 5.5 in dash single CD Radio with MP3 format capability, satellite radio preparation, 10 speakers, control capability for CD changer, theft-deterrent warning light and coding system Auxiliary input jack Sirius Satellite Radio with limited complimentary subscription Premium Sound CD Changer Prep Remote releases for trunk and fuel filler flap with valet lock out, located on driver's side door Driver and front passenger front airbag supplemental restraint system Driver and front passenger head/thorax side airbag supplemental restraint system Emergency locking retractors for all seating positions Safety belts pre-tensioners with load limiters, front seats only Front 3-point safety belts, mounted in side pane Rear outboard 3-point safety belts Lower Anchors for Child Restraint Systems (LATCH) Child seat lower anchorage points with markings, rear seating positions Buckle switch (sensor which deploys airbag depending on safety belt use Rear-impact optimized head restraints Pyrotech (electrical) seat belt tension front

S S S S S S S S S S S S S S S S S S S S O S S O S S S O S S S S S S S S S S S S S S S S S S S S S S S S S S S S S S S S S S S S S S S S S S S S S S S S S S

Armrest Ashtray Assist Handles Cupholders Defroster Doors Doors/Side Panels

Floor Mats Instrument Cluster

Keys Lighting

Locks

Mirrors, Interior Power Outlets Radio/Audio

Remote Releases Restraint Systems

CONFIDENTIAL - FOR INTERNAL USE ONLY 1

2010 U.S. New Beetle Convertible Standard Equipment

Legend: S Standard, at no additional charge O Option, at additional charge

Published: 3/17/2009 Last Revised: 3/17/2009

P Part of option package, at additional package charge

Not available

INTERIOR Seating, Front Automatic Rollover Protection System behind rear head restraints Front seats, fully reclining, height adjustable, with adjustable (height & angle) lockable head restraint "Easy Entry System" allows front seat to move forward for easy access to rear seating area Comfort seats Heatable front seats Preparation for windblocker Preparation for ski sack Windblocker Rear seat w/ lockable pass through and LATCH symbols 3-spoke padded leather wrapped steering whee Height adjustable and telescoping steering column Steering wheel deformable/collapsible upon impac Theft-deterrent steering column Two front cupholders and one rear cupholder Front door and rear side panel storage compartments Front seatback magazine/storage pocket Soft opening (silicone dampened) glovebox, lockable with interior shelf for owner literature Storage compartment inside front center armrest Leather brake handle Leather shift knob Double-hinged trunk Fully carpeted lined luggage compartment Rear cargo pass through with lock Trunk escape handle - emergency internal release mechanism to unlatch trunk lid. Fluorescent reflector for location V-Tex seat trim Key opening & closing feature for power windows Power windows with pinch protection. Front windows with automatic one-touch up and down feature, operable from driver's side only Battery box, hard shell box around the battery for protection Crash optimized front end ABS (Anti-lock Braking System) Power assisted front vented disc brakes, rear solid disc brakes Federal 50 state approved LEV II ULEV - T2 BIN 5 : LEV II / T2 EVAP : 150 hp PZEV 50 State approved LEV II SULEV + ZEVAP / T2 BIN 2 + T2 EVAP : 150 hp OBD II 2.5L 150 horsepower, 170 lbs-ft torque, 5 cylinder, in-line, 4V Anti-intrusion side door beams Protective padding inside side doors Power assisted rack and pinion steering Independent front McPherson struts, stabilizer bar Independent track correcting torsion beam rear axle with integrated stabilizer ba Anti-Slip Regulation (ASR) Electronic Differential Lock (EDL) Engine Braking Assist (EBA) prevents compression-induced skidding in slippery conditions Electronic Stabilization Program with brake assistant (HBA) 6-speed automatic transmission with Tiptronic S S S S S S S S S S S S S S S S S S S S S S S S S S S S S S S S O S S S S S S S S S S S S S S S S S

Seating, Rear

Steering Wheel

Storage, Interior

Trim (Details) Trunk/Cargo Area

Upholstery Windows TECHNICAL Battery Body Panels Brakes Emissions

Engine Side Impact Steering Suspension Traction Control

Transmission WARRANTY Anti-Corrosion 12 year/unlimited distance Limited Warranty against Corrosion Perforation Power train Warranty 5 year/60,000 mile (whichever occurs first) Vehicle Warranty 3 year/36,000 mile (whichever occurs first) ROADSIDE ASSISTANCE Roadside Assistance 3 year /36,000 mile (whichever occurs first) NO-CHARGE SCHEDULED MAINTENANCE PROGRAM Service Program 3 year/36,000 mile (whichever occurs first)
Specifications, equipment, options, and prices are subject to change without notice.

CONFIDENTIAL - FOR INTERNAL USE ONLY 2

2010 U.S. New Beetle Convertible Option Program

Legend: S Standard, at no additional charge O Option, at additional charge P Part of option package, at additional package charge X removed/added to the specific model

Published: Last Revised:

3/17/2009 3/17/2009

Not available

OPTIONS 17" Alloy wheels "Versus" w/225/45 R 17 H all season tires PZEV
Specifications, equipment, options, and prices are subject to change without notice.

O O

2010 U.S. New Beetle Convertible 2.5L Technical Specifications

Published: Last Revised: ENGINE Type Bore Stroke Displacement Compression Ratio Horsepower (SAE) @ rpm Maximum torque, lbs - ft @ rpm Fuel Requirement Firing Order ENGINE DESIGN Arrangement Cylinder Block Crank Shaft Cylinder Head Valve Train Cooling System Lubrication Fuel / Air Supply Emissions Front mounted, transverse Cast iron Steel, six main bearings Aluminum alloy, cross flow Double overhead camshaft, chain driven with automatic tensioner, four valves per cylinder, maintenance free hydraulic lifters, single coil valve springs Water cooled, water pump, cross flow radiator, double electric PWM controlled radiator fan External gear pump, chain driven, oil cooler Sequential multi-point fuel injection (Motronic) Bin 5 EPA Federal Emissions Concept, PZEV emissions concept for California, OBD II, ORVR (On-board Refueling Vapor Recovery), EVAP (enhanced evaporation system) standards for USA, 3-way catalytic converter. Two oxygen sensors for Bin 5 and three for PZEV Federal 50 state approved LEV II ULEV - T2 BIN 5 : LEV II / T2 EVAP : 150 hp. Multiport fuel injection, air injection, three-way catalyst, 2 heated oxygen sensors OBDII PZEV 50 State approved LEV II SULEV + ZEVAP / T2 BIN 2 + T2 EVAP : 150 hp. Multiport fuel injection, air injection, three-way catalyst, 2 heated oxygen sensors. OBDII ELECTRICAL SYSTEM Alternator - V/A Battery - V/Ah Ignition DRIVE TRAIN Drive train Transmission Gear Ratios:1 Front wheel drive 6-speed Automatic with Tiptronic control and Sport mode 1st 4.04 2nd 2.37 3rd 1.56 4th 1.16 5th 0.85 6th 0.67 Reverse 3.193 Final I 3.867 14/140 12/60 Digital electronic, with two knock sensors 2.5L, 5 cylinder, in-line 3.25 in 82.5 3.65 in 92.8 in3 151.3 2,480 9.5 : 1 150 @ 5,000 (110 kW @ 5,000) 170 @ 3,750 (228 Nm @ 3,750) Regular unleaded 1-2-4-5-3 mm mm 3 cm
8/31/2009 8/31/2009

CAPACITIES Engine Oil (with filter) Fuel Tank Cooling System Wiper Fluid STEERING Type Rack and pinion, power assisted Turns (lock to lock) 3.04 Turning Circle (curb to curb) 35.8 ft 10.9 m Ratio 15.6 : 1 Specifications, equipment, options, and prices are subject to change without notice. 6.3 14.5 10.0 2.0 qt gal qt qt 6.0 55.0 9.5 2 L L L L

CONFIDENTIAL - FOR INTERNAL USE ONLY

2010 U.S. New Beetle Convertible 2.5L Technical Specifications

Published: Last Revised: INTERIOR VOLUME - SAE EPA Class Seating Capacity Passenger Volume Cargo Volume Volume Head Room Shoulder Room Leg Room BODY, CHASSIS AND SUSPENSION Type Front Suspension Rear Suspension Service Brakes Anti Lock Braking System Unitized construction, bolt-on front and rear fenders Independent McPherson struts, coil springs, telescopic shock absorbers, 23 mm integrated stabilizer bar Independent torsion beam axle, coil springs, telescopic gas pressurized shock absorbers, 18 mm stabilizer bar Power assisted, dual circuit, vented 288 x 25 mm front discs and 232 x 9 mm solid rear discs Standard, all four wheels, 3-channel with electronic brake pressure distribution, Anti-Slip Regulation (ASR), Electronic Differential Lock (EDL), and Electronic Stabilization Program (ESP) with brake assist (HBA) Mechanical, effective on rear wheels 6.5J X 16'' alloy wheels 205/55 R16 H, all season tires .37 Mini-Compact Four 78 ft 5 ft Front 49.0 40.7 52.8 39.4 ft in in in 1.4 1,034 1,341 1,001 m mm mm mm 28.6 37.2 42.1 31.5 ft in in in
8/31/2009 8/31/2009

2.2 0.1

m m Rear 0.81 945 1,069 800 m mm mm mm

Parking Brake Wheels/Tires Drag Coefficient DIMENSIONS Wheelbase Front Track Rear Track Length Width Height Ground Clearance WEIGHTS Curb Weight Front Rear Payload FUEL CONSUMPTION City mpg Highway mpg PERFORMANCE 0-60 mph Top Speed 1 Electronically limited

98.8 59.3 58.5 161.1 67.9 59.1 4.7

in in in in in in in

2,509 1,506 1,487 4,091 1,724 1,502 119

mm mm mm mm mm mm mm

3,248 2,017 1,241 772

lb lb lb lb

1,478 915 563 350

kg kg kg kg

20 28

9.1seconds 125 mph1

Specifications, equipment, options, and prices are subject to change without notice.

CONFIDENTIAL - FOR INTERNAL USE ONLY

Volkswagen of America

2010 NEW BEETLE CONVERTIBLE

9/24/2009 Order Guide & Pricing
MODEL CODE 1Y75RA 1Y75ZA TRIM DESCRIPTION 2.5L New Beetle Convertible FEDERAL 6-speed Tiptronic $26,170 2.5L New Beetle Convertible PZEV* 6-speed Tiptronic
Destination Charge (subject to change, add to all orders): $700

RETAIL PRICE

*PZEV (California Partial Zero Emission Vehicle) specific for CA, CT, MA, ME, NY, PA, RI, VT, NJ, WA, OR and may be ordered for contiguous (AZ, DE, OH, ID, NH, NV, WV, MD) States.

Standard Features Includes: 2.5L, 150HP engine, 6-speed automatic transmission w/ tiptronic, adjustable intermittent wipers, A/
C, leather brake handle, shift knob, and 3-spoke steering wheel, cruise control, easy entry system front seat,

2.5L power locks, outlets, and steering, prep for ski-sack, V-Tex leatherette interior trim, 6 month Sirius subscrip-

tion, Aux-in, in-dash CD player w/ MP3 and Sat. radio capabilities, 10-speaker premium sound system, CD changer prep in trunk, windblocker, 16 Mali Alloy wheels w/ 16 all-season tires, daytime running lights, semiautomatic roof, front side thorax airbags, automatic roll-over supports, ESP, ASR, EDL, EBD, ABS, TPMS

NEW BEETLE CONVERTIBLE

AVAILABLE PACKAGES AND STAND ALONE OPTIONS

Option Code PJW Option Description 17 Versus Alloy Wheels w/ All-Season Tires Retail Price $450

MARKET DELIVERY OPTIONS

Option Code NCD NBM NCT Option Description 6-Disc CD Changer Mounted in cargo area Rubber Mats (set of 4) Sport Alloy Silver (4) 17" Goal Silver Alloy Wheel Package Upgrade with 225/45/R17 91H all-season tires
(TPMS compatible). Note: Take-off wheels are not returned to the dealer.

Retail Price $99 $125 $1,199

MODEL EXTERIOR AND INTERIOR COLORS

Exterior Exterior Color Code A1SL 8USH B4SL V1SL
Harvest Moon Beige Black Gecko Green Metallic Candy White

Roof Color
Black Cream Black Black Cream

Black Cream White V-Tex V-Tex V-Tex

LN LN LN LN LN LL LL LL LL LL LL LL 95 95 95

V1SH R2SL 4YSL 4YSH R1SL

Tossau Blue Metallic ** Heaven Blue Metallic

Black Black

Salsa Red Cream Black

** Tossau Blue Metallic only available to order wks 2737

16 Mali Alloy

17 Versus Alloy

17 Goal Alloy

Specifications, equipment, options, and prices are subject to change without notice. Some items may be unavailable when vehicle is built. Prices exclude destination charges, registration and retail delivery charges.