1

Engineering Project Management

Hypothetical

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INTRODUCTION AND CONCEPT

EXECUTIVE SUMMARY

Our company 3DV (3 Dimensional Vision) is based at Kuala Lumpur, Malaysia; it was setup up in year
1990 by Mrs. Natasha Fox. We are into manufacturing and research & development (R & D) of visual
systems. The company consists of around 300 employees at this particular moment (March, 2010), the
key members of the company are the CEO (Mrs. Natasha), CIO (Ms. Leila), CFO (Mr. Mpelwa) and CTO
(Mr. Arjun). In the first year of operations company reached $ 1,000,000 sales. Over next few years
the margin of profit rose consistently. Currently our sales are over $10,000,000 all over the world.

The Board of Directors (Natasha, Arjun, Mpelwa and Leila) of the company has decided that the team
should come up with a novel product concept which can be worked upon and launched in the market
in a year’s time so, as to have greater profit margins in the coming years.

So after doing the research the team has come up with a one of its kind product concept known as
VGen Induced which is 3D virtual reality physical presence device working on induced current and
solar energy. It is an electronic entertainment device aimed or targeted for the age group between 16-
70 years but its main target market would be that between 16-35 years. As this age group is more into
electronic entertainment and futuristic technology. As it’s a sophisticated device so can’t be targeted
for age group below 16 years. This device can also be successfully implemented into medical,
educational, scientific and defense use too.

Organization (Company) Hierarchy

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Abbreviations

CEO - Chief Executive Officer

CFO - Chief Financial Officer

CIO - Chief Information Officer

CTO - Chief Technical Officer

Q & A Manager – Quality Assurance Manager

PR - Public Relations

HR - Human Resources

OTR - Off- the- Record

Inv Rel. - Investment Relations

SW - Selected Works

SER - Services

The company uses functional organization structure with the main head being the CEO with CIO, CFO
and CTO reporting directly to him/her. The CIO heads the information sector, the CFO heads the

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financial sector and the CTO heads the technical sector. All of them work together to obtain the
common target or goals set in the board meetings. Each department has its own target to achieve, but
the final target (decided in board meetings) is one which can be achieved by co-operations between
all the various departments. This time the final target is to come up with the novel product concept
which can be launched in market in a year’s time.

OBJECTIVES

“All men seek one goal: success or happiness. The only way to achieve true success is to express
yourself completely in service to society. First, have a definite, clear, practical ideal-a goal, an
objective. Second, have the necessary means to achieve”

Aristotle

Here are the objectives set by the company:

1. Customer loyalty:
We earn customer respect and loyalty by consistently providing the highest quality and value.
So that they put their trust in our company and never feel cheated upon.

2. Profit:
We achieve sufficient profit of finance growth, create value for our shareholders.

3. Growth:
We recognize and seize opportunities for growth that builds upon our strengths and
competencies.

4. Global citizenship:
We fulfill our responsibility to society by being an economic, intellectual and social asset to
each country and community where we do business.

5. Commitment to employees:
We demonstrate our commitment to employees by promoting and rewarding based on
performance and by creating a work environment that reflects our values.

6. Leadership capability:
We develop leaders at all levels that achieve business results, exemplify our values and lead
us to grow and win.

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7. Market leadership:
We lead in the marketplace by developing and delivering useful and innovative products,
services and solutions.

8. Ecological:
We create products which are environment friendly at local and global levels.

9. Product design:
We design products which are creative and innovative, original ideas. To increase their life and
reduce the potential waste.

10. R & D:
We develop new and original technologies which help to attain above objectives.

SURVEY

Before starting to work on creating a visual entertainment product we held a survey, so as to know
what people actually want, we wanted to have some basic idea. So here are survey questions:

SURVEY DATA SHEET

3DV, a Kuala Lumpur based company, is into research and development and manufacturing of visual systems.
The company is in the midst of developing a new product and would like to know the customer needs first
therefore is carrying out a survey.

Please kindly fill out the questionnaire below. Your cooperation is highly appreciated:

Name: .............................................................................................

Address: ………………………………………………………………………………………..

Occupation: …………………………………………………………………………………..

Please tick (✓) the option which applies to you:

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1. What is your gender?

 Male

 Female

2. Which age group do you belong to?

 16 – 20yrs

 21 – 35yrs

 36 – 45yrs

 46 – 55yrs

 50yrs and above

3. Do you like electronic gadgets?

 No

 Yes

 A little

 Obsessed

4. Where would you use your gadget for entertainment?

 Indoor

 Outdoor

 Both

5. How would you like your gadget to be?

 Flashy

 Simple

 Aggressive

 Cute

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 Vintage

6. Which features would you want in your electronic gadget?

…………………………………………………………………………………………………..
…………………………………………………………………………………………………..
…………………………………………………………………………………………………..

7. How often do you get time for personal entertainment?

 Seldom

 Moderate

 A lot

 Never

 All the time

8. What form of personal entertainment do you prefer?

 Reading novels

 Watching movies

 Playing video games

 Listening to music

 Indulging in anything educational

9. Which of the following type of vision gadget would you like to see in the future?

 Night vision

 3D vision

 3D virtual reality vision

 X-Ray vision

 Magnification vision

10. How long a product life would you desire for your product to have?

 2yrs

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 4yrs

 6yrs

 8yrs

11. What is the maximum price you can afford for a gadget?

 $4000

 $3800

 $3500

 $3000

ANALYSIS OF VOICE OF CUSTOMER

The voice of the customer is the term used to describe the stated and unstated customer needs or
requirements. The voice of the customer can be captured in a variety of ways: direct discussion or
interviews, surveys, focus groups, customer specifications, observation, warranty data, field reports,
etc.

In this particular research we used surveys to capture the voice of customers by handing out
questionnaires to 100 people in different locations like the train station, colleges, food courts, sports
club etc.

Below are the results we got from the survey:

1. What is your gender?

a. Male
b. Female

b
35%
a
65% 8
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2. Which age group do you belong to?

a. 16 – 20yrs
b. 21 – 35yrs
c. 36 – 45yrs
d. 46 – 55yrs
e. 55yrs <

e
d
5%
10%
a
20%
c
15%

b
3. Do 50% you like electronic gadgets?

a. No
b. Yes
c. A little
d. Obsessed

a
d
5%
c 10%
10%

b
75%

4. Where would you use your gadget for entertainment?

a. Indoor
b. Outdoor
c. Both

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c
5%

b
25%

a
70%

5. How would you like your gadget to be?

a. Flashy
b. Simple
c. Aggressive
d. Cute
e. Vintage

e a
5% 5%
d
25% b
35%

c
30%

6. Which features would you want in your electronic gadget?

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From the survey we find that number of the people want their gadget to be light in weight,
scratch resistant, have strong body and have good security system. While a minority want
their gadget to also have low power consumption and have good resale value. So we are
destined to develop a product having the above features for sure.

7. How often do you get time for personal entertainment in a week?

a. Seldom ( 6-8 hrs in a week)

b. Moderate (20-24 hrs in a week)
c. A lot (40-45 hrs in a week)
d. Never (No time always busy)
e. All the time (More than 50 hrs in a week)

d e a
5% 10% 7%

c
18%

b
60%

8. What form of personal entertainment do you prefer?

a. Reading novels
b. Watching movies
c. Playing video games
d. Listening to music

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e. Indulging in anything educational

e a
5% 5%
d
10%
b
30%

c
50%

9. Which of the following type of vision gadget would you like to see in the future?

a. Night vision
b. 3D vision
c. 3D virtual reality vision
d. X-Ray vision
e. Magnification vision

e a
d 6% 11% b
17% 5%

c
61%

10. How long a product life would you desire for your product to have?

a. 2yrs
b. 4yrs
c. 6yrs
d. 8yrs

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a
d 10%
25%
b
20%

c
45%

11. What is the maximum price you can afford for a gadget?

a. $4000
b. $3800
c. $3500
d. $3000

d a
10% 15%

c
35%
b
40%

Analysis of the survey results:

1. We ask this question to know what percentage of males and females are taking part in the
survey. Knowing the number of males and females can help us decide the design of our

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product. As females have different opinions from men. So after doing our survey we find a
good number of males and females have taken our survey. So our product would be designed
keeping that in that in mind. Serving the needs of different gender.

2. We ask this question to know the age group of person taking part in survey. We need to
know the age group because it helps us to know which age group would be using our product
maximum, so that we can develop product accordingly. For example, product for old people
needs to be simple to use without them needing any help from others. From the survey we
see that majority of the people who took the survey are in age group 21 – 35 years. So our
product would be designed and developed in such a way that it mainly caters the need of
that age group. From this survey we also come to know that other age groups would also be
interested in the product.

3. From this survey question we come to know that quite a large percentage of people would
be interested in electronic gadgets. We have asked this question to know if people really
need or like electronic gadgets or not. Because there are people who prefer mechanical
gadgets than electronic gadgets. E.g. Normal binoculars than digital binoculars etc. So
knowing this we can go forward with making new concept electronic gadgets.

4. We ask this question to know where the person would like to use his /her electronic gadget.
For example some people like to use their mp3 players only while jogging or travelling etc. So
from survey results we see that maximum number of people would like to use their gadget
indoor, but there are some numbers of people who would like to use gadget outdoor and in
some cases both indoor and outdoor. So gadget we construct should be such that it can be
used both indoor and outdoor. As it would be more marketable.

5. This survey question helps us to know how the people want their product to be designed. We
see that irrespective of gender people want the design of the product to be simple. While
percentage of males wanting their product to be aggressive is more than that of females. On
the other hand percentage of female opting for product to be cute is more than the males. So
this tells us we need to design product which is simple in outlook. But can be designed in
aggressive and cute way to serve both genders separately.

6. Answered above in the results.

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7. This survey question helps us to know how much time the people spend for their personal
entertainment, which does not include enjoying with friends, eating food outside etc. It
includes playing on computer, watching movies, listening to music etc. We see from the
results that people spend moderate amount of time on their personal entertainment. Thus
we can go ahead with creation of product for entertainment.

8. We ask this question to know in which form of personal entertainment people like to engage
themselves into most. Knowing it can help us create or develop our product in precise way.
From the results we see that maximum percentage of people like to indulge in video games,
while there are few others who like to listen to music, watch movies etc. So knowing this our
research and development team can develop product which is more focused on better
gaming interface, while having other entertainment options as well.

9. This question was directed to know which type of vision system people would like to see in
coming future. It helps our team to decide which vision system they should work upon. From
the results we see that highest percentage of people would like to see some gadget having
3D virtual reality vision commercially available.

10. This question is aimed to know the product’s life people desire. Everyone wants their
product’s life to me infinite but that’s not possible. The higher the product life person desire.
More he/she has to pay. As, for having higher product life more expensive materials as
carbon fiber, titanium etc have to be used. So from the result we see that high percentage of
people desire their product’s life should be around 6 years. Hence by knowing this the
research and development team would use high quality materials (raw) for construction of
the product.

11. We ask this question from people as to know what the maximum price of gadget they can
afford is. We want to know how much they are willing to shell out for a gadget, because
higher the limit more advanced and better technology product will have. From the results we
see very high percentage of people can afford a gadget which has a price around $3500. So
knowing this budget our R&D team can work to create a high quality product which majority
of people can buy. (Most of the students don’t pay for the product themselves. It is their
parents who pay for them. And for students parents and other people, it is not that they pay
their whole one month salary to buy product. They do savings for 5 – 6 months or buy the
product using their credit cards.)

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CONCEPT INTRODUCTION

As the time passes by, the stress and pressure keeps on mounting on people living today in this
technological savvy 21st century metropolitans. Time does not stop for anyone. People don’t have
time to relax and have some entertainment (fun). Students need to keep on studying day and night to
get good grades. The graduates need to find jobs for themselves and the freshly employed have to
work hard to have name for them. So to give people some much needed, easily available, easy
accessible entertainment in short span of time our company will introduce the VGen Induced into the
mainstream market in 1 year’s time from now. So that they (target customers) do not have to go out
in search of mode of entertainment and waste their time and money and still don’t get worth of it .
For students it can be used for education, innovation, learning and creative purposes. For others (25-
35 years) it can simply be used as futuristic and cool gadget which has multi-purposes. Seeing the
social and immersive and the latest converging technologies and diverging applications trends, it is a
product which has to be a hit in the market. Where as it is also a mode of escaping the reality for a
while and being in control of the destiny or at least have an illusion of being in control. Consumer or
the customer using the product can play games with virtual reality (muscle movement sensor) on a 3D
screen 100 inches wide. You can even see movies, read eBooks, play games as if you are playing it
yourself physically with help of body sensors (bio sensors-muscle tension), find places on Google maps
etc on the screen. And the best part is you get an electromagnetic technology (induced coil) with the
product which helps you to charge the device without using any cables, its hassle free in terms of
cables. You just have to wear the VGen Induced which is very similar to normal goggles. There is lot
more to this product which would be explained in detail as we progress.

Team has used various tools, methods and strategies to come up with the product concept which can
be launched in the market in year’s time. Below is a proposal of how all the things are going to work
out before the product can be manufactured at large scale and rolled out into the market, which
includes everything from planning, marketing, R & D, technical specifications, voice of customer,
financial planning and costing.

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COMPETITOR ANALYSIS

There are 2 competitors to the VGen Induced as for now. One is the direct competitor and other is the
indirect competitor. The direct competitor is Samsung GeForce 3D Vision Bundle and the indirect
competitor is NINTENDO Wii.

Nvidia Nintendo
Product

Samsung GeForce 3D vision Nintendo Wii

Bundle
Strengths  Out of the box  Connectivity using
immersive 3D pc gaming inbuilt Wi-Fi
experience delivers free
 No need to buy special online services
3D games which costs so and game play
much  Online connection
 High-Tech active shutter Wiiconnect24
glass, deliver double the  Unique motion
resolution per eye and sensitive game
ultra-wide viewing play Sensor bar
angles  Wireless
 120 Hz LCD monitor  Up to 4 remote
unlocks crystal clear controller
flicker free stereoscopic  Built in speakers
3D gaming experience  Build in SD slot for
 Easy to use and setup storage and photo
 Compatible with 300 viewing

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existing games  Small and light

 Very comfortable  Nostalgic appeal
 Long battery life for the  Most affordable
glasses gaming console

(www.legitreview.com) (www.cnet.com)

Weakness  Quite expensive  Controller eats

 Hard to unfocus battery
 Brain gets confused  Lacks advanced
 Not portable HD graphics
 Does not work with all  Lacks surround
the games in the market sound
 Can’t play CD’s or
DVD’s
 Weird receiver
near TV for
wireless
controllers
 Remote demands
AA batteries

Price $600 $250

Place of Online order at Nvidia site or Any shop selling

availability specially placed order at electronic entertainment
Samsung outlets devices (having
permission to sell
Nintendo gadgets)

PROBLEM FINDING

1. SWOT Analysis: It provides information that is helpful in matching firm’s resources and
capabilities to the competitive environment in which it operates. It is instrumental in strategy
formulation and selection.

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Strengths (s) Weakness (w)

a. Futuristic (out of the world) a. Expensive

and superior technology

b. Massive usability b. Sophisticated (needs

(multipurpose) know how about
electronics)
Opportunities (o)

a. Unfulfilled How can this futuristic and superior What can be done to reduce
customer technology fulfill customers need? its price so everybody can
needs buy this product and use
this according to their needs
b. Compatible (compatible with different
with many devices e.g. microscope,
other telescope, camera, mobile,
electronic pc, mp3 etc)?
gadgets

Threats (t)

a. Can get lost Due to its massive usability it would
be in demand but lower and middle
b. Out-of-date class people won’t able to afford it.
(shift of Being expensive and portable can be
consumers stolen or can get lost. So what should
taste) be done to make it secure?
What should be done to
make it less sophisticated
and then also keep it ahead
of its time?

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2. 5W1H: It is a tool used in various situations where one needs to clarify or understand
something in more depth.
1. Who is the target market?
2. What are the functions of VGen Induced?
3. Where should it be launched or sold?
4. When can it be used?
5. Why would it be purchased over other It has multipurpose use, has great values for
competitors?
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The target market is mainly the students,
fresh graduates and Bachelors (16-35 years)
.But the product can be used by anyone
between ages of 16-70 years depending upon
their requirement.
It is virtual reality 3D body sensory device to
play games like you are actually playing them,
used to see any video or picture in 3D mode
on 100 inch screen, can be used as normal
color changing goggles, can be charged
without need to plug it into electric socket by
induced e.m.f and solar energy technologies
and can be connected to any electronic device
and used.
It should be launched in Metropolitans where
people have money to spend on gadgets like
this one. (Firstly Asia)
It can be used by customers when they are
feeling bored, tired and need some
entertainment. It can be also be used for
creativity and learning purposes,
for gaming, to see movies, to spy,
To research etc list can go on.
money, it’s a flashy trendy and cool gadget, it
has futuristic and superior technology and its
low on power consumption.
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6. How would it be marketed? At starting it would be marketed by online

orders and special orders at its outlet. But
with time more franchises would be opened
and permission to sell this product would be
given to few selected agencies so as to
protect duplicity and smuggling.

3. Laddering technique: Laddering techniques involve the creation, reviewing and modification
of hierarchical knowledge, often in the form of ladders. It is an ends-chain technique. We start
from one particular idea till we get (here product) what we need

HOW?

Optical Virtual 3D VGen

Glass Screen Goggles Projection Big Screen Virtual 3D
Instrument Reality Induced

WHY?

Conclusion:
From the laddering above we get our answers to 2 questions. First how can VGen Induced be classified
under Optical Instrument and why is it being derived from Optical Instrument.
As glass is optical instrument which form the screen of the goggles, which can be used for projection
to give an effect of big screen having 3D effect. This can be modified into Virtual 3D reality which is
our product VGen Induced. As VGen Induced is a part of Optical Instrument it can be used for various
visual purposes as in microscope, telescope, camera, to see movies, read eBooks etc.

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4. Concept Fan:

It is a creativity tool that helps us to explore other associated domains, thereby expanding
avenues for choices and decision making.

Idea

Direction Concept
Waterproof
Better Material
Better Designing Lighter\Stronger

(On whole) Use in built Sim card to

Better Security track it

Use Microcontroller chip

which activates outside
a given region

Better Engineered
Lens Crushable
Problem
Better Change colors
technology More modified
What improvements Battery ( c- charging) Induced Emf ( c )
are required so as to
market the product Solar energy ( c )
(whole) to a wider
market? More features Night Vision
Make it more
LED’s\torch
adaptable and
acceptable
Can be used outdoor
Better value for money

Better after sale services

Use dark colors for

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males

Colors
Use bright colors for
Make it females
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Conclusion:

We wanted to know what can be done to improve our product so as to market it to a wider market.
So we chose 4 different directions. We researched in each direction and got some concepts we can
think upon with more depth. So we came up with some ideas which could improve our product and
make it more marketable. With 1 question we have come up with 16 ideas to work upon now. So now
we have 16 new ideas (choices) which we can look onto and decide which ones are the best to use.

To improve our product we improve its design .We use waterproof and light\stronger material. We
enhance its security by using inbuilt sim card or we can use in built microcontroller chip which sends
us message when our device crosses a given area. To improve the technology we work with the lens
and the battery. We make the lens which is crushable and can change colors and we can make battery
charge by induced emf and solar energy. We can add more features as night vision and led’s. We can
improve the value for money by making our product to be work in outdoors and giving better after
sale services as customer care, repair etc. We need to think differently about males and females as
our buyers as both are quite different. They like different colors and patterns. Males like dark colored
futuristic and cool gadgets while, females like bright colored cute and simple looking gadgets.

IDEA GENERATION:

1. MIND MAP:
Mind Mapping is a useful technique that improves the way you take notes, and supports and
enhances your creative problem solving. By using Mind Maps, you can quickly identify and
understand the structure of a subject, and the way that pieces of information fit together, as
well as recording the raw facts contained in normal notes.

Conclusion:

Using mind map we got an idea how our product will be designed. How should it look like, how should
it function, what all features to be put in it etc. Mind Map helped us generate ideas which will play a
major role in getting our final product.

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dolby 3d surround games dark colour

headphones movies microscope
bright sophisticated
e-material telescope
dark
camera
dull bright colour
males
cute
Sound females

bluetooth
Colour Functions Adaptability
wi-fi Polycarbonate
eluminosite
ir Gender kwarx
change colour
Connectivity
unbreakable

sim card How to design VGen Induced? Lens

Security \Screen
micro processor

induced emf

Battery solar
Material for Packaging
construction Shape
Sensors
carbon fibre
titanium flashy charging
Surface
bar sophisticated size
goggles wired simple

unwired

smooth\slippery
small

rough\rigid large

2. Lotus Blossom:

The method starts with a central problem and works outwards. Central ideas lead to ideas
which become central theme themselves. The unfolding theme triggers new ideas and new
themes.

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round oval goggle light power sensor Solar direct induced

s weight energy current emf

triangle Design beame Impact Lens dual kinetic Battery bio-fuel

rs resistance state charging

bar helmet Contac anti-stress IR Color mat wind energy gas

t lens detection changin charging
g
friction heat muscle Design Lens Battery camera Mp3 palyer gaming
consoles

pressure Sensors blood Sensors VGen Adaptat laptops Adaptation televisio

Induced ions n

sound light water Material Industry Color night telescope mobile

vision

plastic pvc CFRP defense medical media transpare black white

nt

kwarx Material titaniu scientific Industry entertai rainbow Color yellow

m nment

cellulos Glass steel education research gaming mixed red pink

e fibre

Conclusion:

Using lotus blossom we are able to get numerous ideas which we can apply to design our product. The
ones highlighted are the main features of our product. We choose the best idea for each one of them.
The ones in red are the chosen ideas. All are ideas are chosen in Adaptation because our product can
work with all the shown ideas. And the in Color black has been chosen for male and pink for female.
Whereas, all the colors can be chosen depending on customers choice.

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3. Attribute Listing:
Attribute listing is a great technique for ensuring all possible aspects of a problem have been
examined. Attribute listing is breaking the problem down into smaller and smaller bits and
seeing what you discover when you do.

Features Attributes Ideas

1. Screen/Lens/Glass 1. Polycarbonate 1. Impact resistant
and light weight
2. Muscle movement
2. Sensors 2. Body fabric sensor
detection
3. Lower power
3. Battery 3. Induced e.m.f and consumption and
solar energy (NiMH) eco-friendly
4. Goggles 4. Stylish, trendy and
4. Design
color changing

5. Head phones\plug in 5. Direct into ear or

5. Sound can be plugged
with any surround
6. Carbon fiber system
6. Weight
reinforced polymer 6. Light and strong

7. Application
7. 3D virtual reality 7. Feels as if you are
actually inside the
graphics (games,
movies etc)
8. Wi-Fi\Bluetooth\IR 8. Can connect
8. Connectivity
various gadget to
this product and
can cause
multiplayer gaming
etc

Conclusion:

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Here are features of our product which we break down into what all design, technology etc we have
chosen to use. We have chosen the best for our product .We give an idea for what all our particular
Attributes are being used for in our product.

4. SCAMPER:
It is technique using a set of directed questions which you answer about your probortunity in
order to come up with new ideas. The stimulus comes from forcing yourself to answer
questions which you would not normally pose. The questions direct you to thinking about a
probortunity in ways which typically come up with new ideas.

S-Which material can be substitute for best body strength?

Carbon rein enforced carbon fiber can be used as its very light and super strong.

C-With which gadget can it be combined to make it more marketable?

Can be combined camera to have bird eyes view in 3D.

A-How can it be adapted to new gadgets (visual)?

It has plug in female port plus Wi-Fi, Bluetooth and IR technology which can
Connect to all the latest device (visual) and work with them.

M-How can it be modified?

Night vision and distance measuring technology can be in built in the device.

P-How can it be put into other purpose?

It can be used for defense and medical purposes.

E-What should be eliminated from product?

The remote which we get with the device should be removed or eliminated.

R-Can anything be reversed?

We can try to reduce the number of different technologies used. To make it easy for people
To understand. Plus try to reduce the product cost if possible.

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5. Force Fitting Trigger:

In it pictures attributes sparks ideas .Which are combined together to come up with an
innovative and creative idea.

Picture taken from : Picture taken from : Picture taken from :

wisdom2.net/category/technology/ www.e-potpourri.com www.eurekaheritage.org

keypad wrist strap gate

reminder time cctv

sim card gps plasma tv

bluetooth alarm bricks

stylus battery(solar) people

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messaging screen Electronic data(storage

devices)

3 word combination Idea

Keypad – time – TV plasma Using keypad of mobile we can fix time when TV
plasma can be switched on and when it should get
off. Useful for parents who are out and children at
home.
Sim card – wrist strap - cctv We can put insert sim card into wrist strap which a
person would wear. Wrist strap would also have very
minute cctv. So that we can see where person is and
keep track of him.

Bluetooth – screen – electronic data(storage Using Bluetooth we can access all the electronic data
devices) stored in electronic devices such as USB’s, hard disk
etc and access it directly on some screen (mobile, tv
etc) without having to go and find the storage device
and then plug it to access the data.

Conclusion:

Here are features of our product which we break down into what all design, technology etc we have
chosen to use. We have chosen the best for our product .We give an idea for what all our particular
Attributes are being used for in our product.

IDEA EVALUATION:

1. Sticking Stars :

Product VGen Induced Samsung GeForce 3D Nintendo Wii

vision Bundle
Adaptability ***** *** **
Design ***** ***** ***
Technology ***** **** **
Sound quality ***** *** *
Video quality ***** ***** ***
Functions ***** ** *
Ease of use *** **** *****

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Availability ** *** *****

Value for money ***** *** **
Price ** *** *****

Legend -

1. * - poor
2. ** -average
3. *** -good
4. **** -very good
5. ***** -excellent

Conclusion:

Adaptability – Where all can it be used

Design – Over all out look of the product (trendy and cool)

Technology – Latest technology and research and development

Sound quality – The quality of sound is it nice, is it breaking etc

Video quality – The quality of video is it sharp, is it dull, is it stressful etc

Functions – What all product can do

Value for money –The money spend by customer is the product worth it

Price – Is it affordable by customer, would it pinch him or not

Seeing the outcome of sticky star you can see VGen Induced is superior to the others in
many ways. It has wide field of use whereas other competitors are mainly used for gaming.
Design (colors, weight, comfort, styling, modeling etc) of our product is far superior and
futuristic. And the technology (polycarbonate, color changing lens, carbon fiber reinforced
polymer, virtual reality etc) is ahead by a distance compared to others. Sound and video
quality is fantastic but Samsung (Nvidia) product can give tough competition here.
Whereas functions are concerned our product has many functions like can be used as
goggles, spy cam, torch etc and can be even modified more with connection to other
products. As for ease of use customer need some education as it is a sophisticated product
compared to others. Our product is superbly priced seeing its technology and design but

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then also price is quite high compared to others. While the value of money is best for our
product. Availability of the product would be a concern compared to the competitors.

2. Plus minus Interesting (PMI): It is a valuable tool for weighing pros and cons. (110)

Will our product succeed and dominate in the market?

VGen Induced
Plus Minus Interesting
1. 3D virtual reality with 1. Expensive(-7) 1. Can be used as
muscle movement goggles with
sensors(9) changing color (4)

2. Induced Emf for direct 2. Not waterproof(-

charging(8) 5) 2. Can be used as bird
eye view with
camera (AAV) (4)
3. Applicable with many
other electronic 3. Sophisticated (-4)
gadgets(8)

4. Multiple use(8) 4. Not easily

available (-6)

5. Impact resistant and

Scratch proof lens(7)
Total = 40 Total = - 22 Total = 8

Net total = 40 -22 +8

= 48-22
= 24

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Samsung Nvidia GeForce 3D vision Bundle

Plus Minus Interesting

1. 3D gaming (7) 1. 3D gaming with -
specific games only
(-5)
2. Crystal clear screen(8) 2. Takes time to charge -
(-5)
3. Comfortable (6)
3. No other use than
Gaming (-5)
Total = 24 Total = - 15 -

Net total = 24-15

= 9

Nintendo Wii

Plus Minus Interesting

1. Inbuilt memory slot(4) 1. Old technology(-5)

2. Work with a lot of

games(7) 2. Bad sound quality (-
6)
3. Easiest to use(6)

4. Very cheap(7) 3. Lots of wires (-6)

Total = 24 Total = - 17

Net total = 24 -17

= 7

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Conclusion:

VGen Induced is the best out of the 3 as has Net Total of 24 while others are way
lower. So it would succeed and dominate the market when released or launched.

3. Force Field Analysis:

Force Field Analysis is a useful technique for looking at all the forces for and against a
decision. In effect, it is a specialized method of weighing pros and cons. By carrying out the
analysis you can plan to strengthen the forces supporting a decision, and reduce the impact
of opposition to it. (15)

Not Water proof (-4) Advance technology (5)

Expensive -(3) multipurpose use (5)

Not easily available (-2) Comfortable in use (3)

Sophisticated (-3) Low power

Consumption (3)

Can get lost in dark (-2) saves money

Sensor and remote can (-3) Portable (4)

Get lost

Can used outdoor (2)

Restricting Factors Supporting Factors

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+ 6 (supporting factor)

Conclusion:

VGen Induced has more supporting factors than restricting factors so it can be launched in
market. It is using advanced technology, has multiple uses and is very comfortable to use.
It saves lot of money due to low power consumption as compared to other devices. It can be
taken from one place to another and can be used out in open once charged either by
induced e.m.f or solar energy.

Recommendations how to decrease the restricting factors:

Before Factors

1.Not water proof (-4) 1. Use some anti-moisture material in

construction (-2)

2.Expensive (-3) 2. Try to reduce price by removing LED’s

and spending less on packaging (-2)

3.Not easily available (-2) 3.Open more outlets (-1)

4.Sophisticated (-3) 4.Design it in away so that anybody can

operate it and give a demo cd (-2)

5.Sensor and remote can get lost (-2) 5. Put minute tracking device in them (-1)

6. Can get lost in dark (-3) 6.Use material in construction which can
glows in dark brightly (-1)

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Not Water proof (-2) Advance technology

(5)

Expensive (-2) multipurpose use (5)

Not easily available (-1) Comfortable in use

(3)

Sophisticated (-2) Low power

Consumption (3)

Can get lost in dark (-1) saves money

Sensor and remote can (-1) Portable (4)

Get lost

Can used outdoor (2)

Restricting Factors Supporting Factors

+ 13 (supporting factor)

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Planning & Marketing

Any business needs planning, & a marketing plan without a sound strategic foundation is of

little use .

1. Planning

The main planning, is in the Gantt Chart which is shown below.

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2. Marketing Planning

The marketing plan has to contain details of the necessary actions to achieve for our
marketing objectives.

A sound marketing planning, consist of the following main factors;

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A. Description of the product and its special features :

VGen Induced will be one of its kind product of this century. It has an ability to cause a
revolution in electronic entertainment world.

It is basically a 3D virtual reality gaming device with a 3D screen of 100 inches (illusion)
with muscle movement sensors. So that player can play games as if he\she were playing it
actually with full felling due to the 3D reality and muscles movement sensor technology. It
can be used to play 5-10 multiplayer games. It can be used to see movies, videos in 3D
format, read eBooks, articles etc in 3D on gigantic screen. You feel as if you are inside the
screen being one of the characters in the movie or the game.

It is a sort of plug and use device. It can be used with telescope, microscope, camera, GPS,
simulators, PDA’s, laptop, television, music system etc. If these devices does not have the
plug in feature, they can connect using Bluetooth, WI-Fi or IR technology.

This device is charged using induced emf and solar energy technology.

If you aren’t using the device it can be used as goggles with color changing lens (on your
wish) which implies electro chromatic technology. The lens of the device or goggles is
made of polycarbonate which has charateristic of being is a high impact resistant and
scratch proof. As this device is going to be expensive while being light and portable there
are chances of it being stolen so to make it secure we have put sim card into the head set
for GPS tracking system technology if it gets lost or stolen.

Features (Basic) VGen Induced

1. Screen\lens 1. Polycarbonate(color change)
2. Design 2. CFRF (light\comfortable)
3. Connectivity 3. WI-FI, Bluetooth and IR
4. Battery 4. Solar energy and Induced Emf
5. Color 5. Can be chosen
6. Plug in connection (female) 6. With all optical gadgets available(elec.)
7. Sensors 7. Muscles movement sensor
8. Audio 8. 3D dolby sound |plug in ear
9. Video 9. Crystal clear vision (150 inch screen)
10. Security 10. Sim card (GPS tracked)
11. Remote 11. For controlling audia and video settings
12. Price 12. $3500

B. Marketing strategy

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Here, it includes the necessary days to be involved for the advertisement and
promotional activities only .

The time to complete this project is limited & the following is the outlines of the most
important time constraints

Number Activities Days

1 Open Fair 2

2 Exhibition 7

3 Agents Selling 90

4 Direct Selling 365

Total days 464

Days
Total days
4

Direct Selling
Agents Selling
1 2 3

Exhibition Days
Open Fair

0 100 200 300 400 500

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C. Description of the business location, & marketing strategies

Internet

Electronic commerce, commonly known as (electronic marketing) e-commerce or

eCommerce, we are gong to sale our products and services over the Internet and other
computer networks. The amount of trade conducted electronically has grown
extraordinarily with widespread Internet usage. The use of commerce is conducted in this
way, spurring and drawing on innovations in electronic funds transfer, supply chain
management, Internet marketing, online transaction processing, electronic data
interchange (EDI), inventory management systems, and automated data collection
systems.

Main office

Our clients will have opportunities also to come to our offices with their any enquiries, or
purchasing our products .The advantage of them to come to our offices,is they will get
more assurance on what they are going to purchase because our proffesional staffs will be
there for them for more clarifications ,the dis-advantage is that,the company has to plan
for more manpower to cover this area .

Malls

We are going to distribute our products many malls as possible so that people can have
opportunities to see and buy easily while shopping other necessities . The good about the
malls is,we don’t need to employ more people to do the job & also,the buying rate is
higher than the other methods .

Car shopping & selling

This will be a temporary method for the initiation of the product to the
market,because,any new product at first has to be put more effort to advertise it .So,we
are going to sale our products to a very remote areas too ,since this method is more
efficient to those who don’t like shopping and don’t know how to use the modern
technology like Internet.

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Broadcasting Advertisement

Through radio and television advertising ,we will have the opportunity to reach thousands
each time our advertisement is in air . But determining the right media outlets to reach
our target audience, the most memorable and clear way to get our message across and
the best fit for our budget can mean the difference between a lost opportunity and new
found success .

D. Market Segmentation

The purpose for segmenting a market is to allow your marketing or sales program to focus
on the subset of prospects that are most likely to purchase your offering. If done properly
this will help to insure the highest return for your marketing or sales expenditures.

Market can be segmented into 4 subsets:

1. Demographic

 What age people can use the product?

 Which ethnic group is main target for the product?

 Why does it require education?

 What level income can purchase this product?

 Which family status is most compatible with this product?

 How does occupation affect the target market of the product?

Age (customer) 16-35 years (mainly targeted) but can be

used by 16-70 years customer depending on
use
Ethnic group Would be first released for North American
and European markets.
Education Some elementary education is necessary
because this is a technological product. So

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need a little know how about IT and

Physics.
Level of income $4500 (approx) monthly because product
cost $3500
Family status Mainly for Bachelors and for students (with
family as they don’t earn)
Occupation Those working in big multinationals or the
ones earning a lot so that they can buy this
product without feeling burn in their pocket
or ones in R & D , medical or defense field
as this is a superb product for them.

2. Psychographic

 Which type of target market lifestyle would be suitable for the product?

 What can of attitude is needed for this product?

Lifestyle This product is suitable for people living rich, elegant

and pompous lifestyle as, this product is out of reach
who don’t earn above $4000 per month.

Attitude Those people who like cool, trendy, flashy and

futuristic gadgets are right for this product. They
should be curious to learn know how about the
device, wanting experience the new technology and
be ready to shell out cash to buy this product.

3. Geographic

 Where product should be marketed at starting?

Product should first be marketed in North America and Europe and mainly in
U.S.A, Canada, U.K and Germany . As they have a large section of people who
are interested in latest technologies and machines. And they have large
number of people who can buy this product without much concern over
money. So we can have reviews about product faster and make any
improvements needed before launching it at other places.

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4. Behavioural

 Who is most suitable to buy this product?

This product is suitable for people who want to have entertainment (fun) and
feel something totally different from what they experience everyday without
wasting much time and money. Those who want to have benefits of actual
gaming and comfort and luxury of their place. Those who want out of world
experience while watching movies or playing games. Or the ones into
research, defense etc as it can be used with microscope, telescope, camera,
simulators etc. It has many benefits as it is a type of all in one device.

RESEARCH AND DEVELOPMENT

Product Description: VGen Induced

Functions and features of the device:

It will be one of its kind product of this century. It has an ability to cause a revolution in
electronic entertainment world.

It is basically a 3D virtual reality gaming device with a 3D screen of 100 inches (illusion) with
muscle movement sensors. So that player can play games as if he\she were playing it actually
with full felling due to the 3D reality and muscles movement sensor technology. It can be used
to play 5-10 multiplayer games. It can be used to see movies, videos in 3D format, read
eBooks, articles etc in 3D on gigantic screen. You feel as if the characters in the movie or game
have come to live, they are coming out from the screen.

It is a sort of plug and use device. It can be used with telescope, microscope, camera, GPS,
simulators, PDA’s, laptop, television, music system etc. If these devices do not have the plug in
feature, they can connect using Bluetooth, WI-Fi or IR technology.

This device is charged using induced e.m.f or solar energy technology.

If you aren’t using the device it can be used as goggles with color changing lens (on your wish)
which implies electro chromatic technology. The lens of the device or goggles is made of
polycarbonate which is an impact resistant and light weight material. The body of the device is
made up of CFRP with is very tough and light weight material. As this device is going to be
expensive while being light and portable there are chances of it being stolen so to make it

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secure we have put sim card into the head set for GPS tracking system technology if it gets lost
or stolen.

The device can be used in field of military and defense, as it may help the soldiers to
experience the real battle field using the 3D virtual reality. It may work like a simulator for
them. They can practice their tactics as in games using the device. Plus it may help them to
have a bird’s eye view of the enemy before engaging with them.

The device can also be used in medical field. It may help surgeons to see the internals of the
body on large screen and help them know what they are dealing with. Plus it can also be
mode of distraction for the patients.

At last this device can make a big impact in the education field. Students can learn various
skills playing games using the device as; it is more interesting (they think they are the
characters in the game – muscle movement sensors). They can learn various new things as by
seeing various documentaries, reports etc on the device. Students learn better if education
becomes fun.

Features VGen Induced

13. Screen\lens 13. Polycarbonate (color change)

14. Design 14. CFRP body (light\comfortable)
15. Connectivity 15. WI-FI, Bluetooth and IR
16. Power source 16. Solar energy and Induced E.m.f
17. Color 17. Can be chosen
18. Plug in connection (female) 18. With all optical gadgets
available(elec.)
19. Sensors 19. Body (tension) movement sensor
20. Audio 20. 3D Dolby sound |plug in ear
21. Video 21. Crystal clear vision (150 inch screen)
22. Security 22. Sim card (GPS tracked)
23. Remote 23. For controlling audio and video
settings
24. Batteries 24. NiMH
25. Price 25. $3500

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Technologies used in VGen Induced:

1. Stereoscopic Imaging and Augmented Reality (Basic for 3D Virtual Reality):

Most human beings come equipped with two eyes and an absolutely amazing binocular vision
system. For objects up to about 20 feet (6 to 7 meters) away, the binocular vision system lets
us easily tell with good accuracy how far away an object is. The binocular vision system relies
on the fact that our two eyes are spaced about 2 inches (5 centimeters) apart. Therefore, each
eye sees the world from a slightly different perspective, and the binocular vision system in
your brain uses the difference to calculate distance. Your brain has the ability to correlate the
images it sees in its two eyes even though they are slightly different.

Stereoscopy, stereoscopic imaging or 3-D (three-dimensional) imaging is any technique

capable of recording three-dimensional visual information or creating the illusion of depth in
an image. The illusion of depth in a photograph, movie, or other two-dimensional image is
created by presenting a slightly different image to each eye. The three-dimensional depth
information can be reconstructed from two images using a computer by corresponding the
pixels in the left and right images. Solving the correspondence problem in the field of
computer vision aims to create meaningful depth information from two images.

The easiest way to create depth perception in the brain is to provide the eyes of the viewer
with two different images, representing two perspectives of the same object, with a minor
deviation similar to the perspectives that both eyes naturally receive in binocular vision. If
eyestrain and distortion are to be avoided, each of the two 2-D images preferably should be
presented to each eye of the viewer so that any object at infinite distance seen by the viewer
should be perceived by that eye while it is oriented straight ahead, the viewer's eyes being
neither crossed nor diverging. When the picture contains no object at infinite distance, such as
a horizon or a cloud, the pictures should be spaced correspondingly closer together. Little or
no additional image processing is required. Under some circumstances, such as when a pair of
images is presented for crossed or diverged eye viewing, no device or additional optical
equipment is needed. The principal advantages of side by side viewers is that there is no
diminution of brightness so images may be presented at very high resolution and in full
spectrum color. The ghosting associated with polarized projection or when color filtering is
used is totally eliminated. The images are discretely presented to the eyes and visual center of
the brain, with no co-mingling of the views.

For our device the user wears glasses with two small LCD or OLED displays with magnifying
lenses, one for each eye. The technology can be used to show stereo films, images or games,
but it can also be used to create a virtual display. Glasses may also be coupled with head-
tracking devices, allowing the user to look around the virtual world by moving their head,
eliminating the need for a separate controller. Performing this update quickly enough to avoid
inducing nausea in the user requires a great amount of computer image processing. If six axis

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position sensing (direction and position) is used then wearer may move about within the
limitations of the equipment used.

These wearable glasses may be used to view a see-through image imposed upon the real
world view, creating what is called augmented reality. This is done by reflecting the video
images through partially reflective mirrors. The real world view is seen through the mirrors
reflective surface. Experimental systems have been used for gaming, where virtual opponents
may peek from real windows as a player moves about. The 100 inches screen size is got by
digital magnification of the image produced on the screen.

Augmented reality (AR) is a term for a live direct or indirect view of a physical real-world
environment whose elements are augmented by virtual computer-generated imagery.

Azuma's definition says that Augmented Reality,

 Combines real and virtual

 Is interactive in real time
 Is registered in 3D

The wearable glasses (VGen Induced here) places images of both the physical world and
registered virtual graphical objects over the user's view of the world. The glasses are either
optical see-through or video see-through in nature. An optical see-through display employs
half-silver mirror technology to allow views of physical world to pass through the lens and
graphical overlay information to be reflected into the user's eyes. The glasses must be tracked
with a six degree of freedom sensor. This tracking allows for the computing system to register
the virtual information to the physical world. The main advantage is the immersive experience
for the user. The graphical information is slated to the view of the user.

LCD shutter glass are glasses containing liquid crystal that block or pass light through in
synchronization with the images on the computer display, using the concept of alternate-
frame sequencing.

(Basic 3D image concept) (Basic virtual reality device)

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2. Polycarbonate and Electro chromatic Glass (Lens System):

Developed originally for the aerospace industry, polycarbonate windows can be found in
airliners, Space Shuttles and are used for face plates in astronaut’s helmets. It is also used for
sports helmets and face plates. Riot police shields and helmets are made from polycarbonate
as are bulletproof windows. As you can imagine, polycarbonate lenses are more impact
resistant than any other lens material and make up very safe, impact resistant lenses.

As a result of much research and development, this modern space-age material is then highly
refined when used for making safety glasses. Polycarbonate lenses are the strongest lenses
that can be made and can be fabricated considerable thinner than any other material while
still providing protection unequaled by all other lenses.

Polycarbonate material has an extremely light specific gravity. This means that lenses made of
this material will be lighter in weight than other plastic lenses. In addition, because they are
so tough, they can be made thinner than other lens materials. Being thinner and having the
lightest specific gravity of any lens means that polycarbonate lenses will provide the
maximum in wearing comfort. Polycarbonate lenses can be tinted to any desired color,
including sunglass tints. PC is a linear polycarbonic acid ester prepared from a dihdric phenol.
It possesses extraordinarily good dimensional stability with a high impact strength which is
maintained over a wide temperature range.

The electro chromatic glass layer is put ahead of the polycarbonate layer, but researchers are
trying to develop a glass layer which has properties of both the types of glasses (2- in -1). Here
is a brief explanation of the working of electro chromatic glass. Also called smart glass, SPD
glass, photochromics, liquid crystal, photo chromatics, thermo tropics and suspended particle
displays.

It is basically high tech glass. In one moment, the piece of glass looks like ordinary clear glass,
but in the next moment, with touch of a button the window can be opaque, tinted or colored.
These lenses are more active, more intelligent, than normal sunglasses. The glasses are made
possible by a new material uniquely suited to the task: a low-cost sheet that changes color
and shade using almost no power.

Researchers made the glasses using electro chromic materials that change transparency
depending on the electric current. The glasses are powered by a watch battery that attaches
to the glasses frame, and the wearer spins a tiny dial on the arm of the glasses to change color
or shade. The lenses were created by sandwiching a gel between two layers of electro chromic
material. Applying a small voltage moves charged particles from one layer to another, and
changes the transparency.

So combining the two technologies we have come up with the lenses or glasses for our
product , which is superior to any glasses found in the market at present.

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3. Carbon Fiber Reinforced Polymer (Body):

It is a very strong, light, and expensive composite material or fiber-reinforced polymer. Similar
to fiberglass the composite material is commonly referred to by the name of its reinforcing
fibers (carbon fiber). The polymer is most often epoxy, but other polymers, such as polyester,
vinyl ester or nylon, are sometimes used. Some composites contain both carbon fiber and
other fibers such as kevlar, aluminum, and fiberglass reinforcement.

It has many applications due to its high strength-to-weight ratio. Improved manufacturing
techniques are reducing the costs and time to manufacture, making it increasingly common.

Carbon fiber-reinforced polymers (CFRPs) have an almost infinite service lifetime when
protected from the sun, but, unlike steel alloys, have no endurance limit when exposed to
cyclic loading. To be ecological, when it is time to decommission CFRPs, they cannot be melted
down in air like many metals. When free of vinyl (polyvinyl chloride) and other halogenated
polymers, CFRPs can be thermally decomposed via thermal depolymerization in an oxygen-
free environment. This can be accomplished in a refinery in a one-step process. Capture and
reuse of the carbon and monomers is then possible. CFRPs can also be milled or shredded at
low temperature to reclaim the carbon fiber; however this process shortens the fibers
dramatically. Just as with down cycled paper, the shortened fibers cause the recycled material
to be weaker than the original material.

There are still many industrial applications that do not need the strength of full-length carbon
fiber reinforcement. For example, chopped reclaimed carbon fiber can be used in consumer
electronics, such as laptops. It provides excellent reinforcement of the polymers used even if it
lacks the strength-to-weight ratio of an aerospace component.

This recycled carbon fiber can be used and reused in making our product at competitive
prices. So would the price of our product would decrease with time.

4. Muscle Tension Sensors (Body movement sensors):

The band (put on arms and legs) consists of sensors woven into the fabric (band) that register
the electrical excitation of the muscle fibers, and thin conducting metallic fibers that pass the
signals to an electronic analysis system. People’s muscle tension changes with their stress

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level the greater the stress, the more likely the muscles are to produce a synchronous
twitching effect. Though this is barely perceptible, the electrodes register the change. So when
this technology is combined to our 3D virtual reality glasses person using the glasses would be
able to feel the game or simulator as it being real.

(E.g. basic working of the muscle sensor for sports purpose)

(The one we are using is without wires)

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5. Wi-Fi, Bluetooth and IR (Communication):

Wi-Fi is connectivity. At home, Wi-Fi connects you to your favorite content and
communications over your mobile phone, computer, media players and other devices, all
without cumbersome cables. When you are on the move, Wi-Fi let's you connect to the
Internet or your office from an airport or coffee shop and helps you stay productive when you
are away from home. Now, imagine doing all these things easily and quickly - without
worrying about finding a wired network connection.

Wi-Fi networks use radio technologies called 802.11 to provide secure, reliable, fast wireless
connectivity. A Wi-Fi network can be used to connect electronic devices to each other, to the
internet, and to wire networks which use Ethernet technology. Wi-Fi networks operate in the
2.4 and 5 GHz radio bands, with some products that contain both bands (dual band). They can
provide real-world performance similar to basic wired networks.

Bluetooth wireless technology is a short-range communications technology intended to

replace the cables connecting portable and/or fixed devices while maintaining high levels of
security. The key features of Bluetooth technology are robustness, low power, and low cost.
The Bluetooth specification defines a uniform structure for a wide range of devices to connect
and communicate with each other.

The structure and the global acceptance of Bluetooth technology means any Bluetooth
enabled device, almost everywhere in the world, can connect to other Bluetooth enabled
devices located in proximity to one another.
Connections between Bluetooth enabled electronic devices allow these devices to
communicate wirelessly through short-range, ad hoc networks known as piconets. Piconets

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are established dynamically and automatically as Bluetooth enabled devices enter and leave
radio proximity meaning that you can easily connect whenever and wherever it's convenient
for you. A fundamental strength of Bluetooth wireless technology is the ability to
simultaneously handle data and voice transmissions. which provides users with a variety of
innovative solutions such as hands-free headsets for voice calls, printing and fax capabilities,
and synchronization for PCs and mobile phones, just to name a few.

IR data transmission is also employed in short-range communication among computer

peripherals and personal digital assistants. Remote controls and IrDA devices use infrared
light emitting diodes (LEDs) to emit infrared radiation which is focused by a plastic lens into a
narrow beam. The beam is modulated, that is switched on and off, to encode the data. The
receiver uses a silicon photodiode to convert the infrared radiation to an electric current. It
responds only to the rapidly pulsing signal created by the transmitter, and filters out slowly
changing infrared radiation from ambient light. Infrared communications are useful for indoor
use in areas of high population density. IR does not penetrate walls and so does not interfere
with other devices in adjoining rooms. Infrared is the most common way for remote controls
to command appliances. IR wireless is used for short and medium range communications and
control. Some systems operate in line of sight mode, this means that there must be a visually
unobstructed straight line through space between the transmitter and receiver .Other systems
operate in diffuse mode, also called scatter mode. This type of system can function when the
source and destination are not directly visible to each other.

We use Wi-Fi because the person using device can access internet and play games in the
multiplayer mode without using wires, plus can move around room freely. The Bluetooth and

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IR technology is mainly used to connect to various kinds of devices e.g. mobile, laptops,
remote control etc. There are devices which still use IR technology as the remote control of
VGen Induced.

6. E.M.F Coil and Solar Energy (Power) :

E.M.F coil is a way of beaming power across a room into a light bulb, mobile phone or laptop
computer without wires or cables. We know that it is possible to transfer an electrical current
from one coil of wire to another without them touching. The phenomenon, called
electromagnetic induction, is used in power transformers and electric motors around the
world.

However, the coils in motors and transformers have to be close for power to pass from one to
another. So to overcome this barrier, rather than sending power from a transmitter to a
receiver as a conventional electromagnetic wav, the same form of radiation as light, radio
waves and microwaves, we can use the transmitter to fill a room with irradiative
electromagnetic field. Most objects in the room such as people, desks and curtains would be
unaffected by the electromagnetic field. But any objects designed to resonate with the
electromagnetic field would absorb the energy. Just the power source (coiled) is to be placed
in room and the device (VGen Induced) to be charged should have wireless power source. Line
of sight isn’t necessary for charging.

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The device consists of solar panels (photovoltaic cells). So when the solar energy falls on these
panels the light or the solar energy gets converted to electric energy which is used to drive our
device when the user is using it outside the house under the sun. The battery can be charged
using the solar energy once outside. So it is not necessary to be inside the house to use the
device and there is no need to worry about low battery once person is outside under the sun
as the battery would automatically be charged.

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Photovoltaic cells are made of special materials called semiconductors such as silicon, which is
currently used most commonly. Basically, when light strikes the cell, a certain portion of it is
absorbed within the semiconductor material. This means that the energy of the absorbed light
is transferred to the semiconductor. The energy knocks electrons loose, allowing them to flow
freely.

PV cells also all have one or more electric field that acts to force electrons freed by light
absorption to flow in a certain direction. This flow of electrons is a current, and by placing
metal contacts on the top and bottom of the PV cell, we can draw that current off for external
use. This current, together with the cell's voltage (which is a result of its built-in electric field
or fields), defines the power (or wattage) that the solar cell can produce.

7. GPS (Tracking):

The Global Positioning System (GPS) is a satellite-based navigation system made up of a

network of 24 satellites placed into orbit. GPS works in any weather conditions, anywhere in
the world, 24 hours a day.

GPS satellites circle the earth twice a day in a very precise orbit and transmit signal
information to earth. GPS receivers take this information and use triangulation to calculate
the user's exact location. Essentially, the GPS receiver compares the time a signal was
transmitted by a satellite with the time it was received. The time difference tells the GPS
receiver how far away the satellite is. Now, with distance measurements from a few more
satellites, the receiver can determine the user's position and display it on the unit's electronic
map.

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A GPS tracking unit can determine the precise location of any individual or vehicle carrying the
GPS receiver. Data about location and other aspects can be stored in various forms, depending
on the type of tracking unit.

The location of the object or individual being tracked is often recorded at regular intervals.
Recording of an object can take place within the GPS receiver unit, or can be transmitted to a
central location such as a database, where it can be accessed either via mobile technology or
over the internet. GPS tracking systems can typically be viewed in real-time and have a map in
the background to display the current location of an object.

Our device is fit with GPS receiver (includes a sim card) which may help the user to determine
the position of the product if lost.

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TECHNICAL SPECIFICATIONS FOR VGen Induced:

Features Specifications

Screen (Lens)(2)  60mm(l)*50mm(b)*3mm(h)

 Weight 10gms
 Polycarbonate lens
 Color changing

Body (Design)  154mm(l)*22mm(b)*25mm(h) 1 side support

 156mm(l) body just above the lenses
 Weight of the body structure 100gms
 Carbon fiber reinforced carbon body
 Available in black and white colors

Connectivity  Bluetooth (Class 1 version, 3.0+HS)

 Wi-Fi (IEEE 802.11n)
 IR (NIR,IR-A,DIN)
 Port for data transfer

Audio  Dolby Digital (2.0)

 Port for plug-in

Video  3D Effect
 3D Virtual Reality (2 Detachable cameras)
 100 inches screen illusion
 Crystal Clear

Memory  100Gb build-in

Power (Charging)  Voltaic cells (Solar panel)

 Induced coil (E.M.F)

Security  GPS (L5) Tracking system (Sim card)

 LED (Blink)

Sensors  50mm(l)*55mm(b)*3.5mm(h)
Muscle movement sensors, for the body
movement (6)
 Bluetooth (Class 3) connectivity
 20gms (1)
 Directional sensors, built-in the body for the
head movement (3)

Remote  160mm(l)*70mm(b)*15mm(h)
 Weight 100gms
 Fiber glass body
 4.2 Inch Screen
 RF Transmitter

Battery  NiMH Bars (2)

Overall Weight of VGen Induced  200gms (without batteries)

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POSTER:

Will be used to advertise the product (VGen Induced) at public places.

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VGen Induced Technical Drawing (Specification):

1. VGen Induced main body

Perspective View 1

Top View

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Front View

Perspective View 2 (Back)

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Back View

Side View Right

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Side View Left

Multiple Drawing View (Side)

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Multiple Drawing View (Top)

Labeling 1

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Labeling 2

1 – LED (Blinks always) (Can be found in dark)

2 – Engraved VGen Induced Symbol (VGEN I)

3 – Ear Rest (Comfort over ears) (Made of soft rubber)

4 – Solar Panel (To convert solar to electric energy)

5 – Audio I/O (Connecting external or internal source)

6 – Transceiver (Antenna)

7 – On\off (Switch)

8 – Lens (Polycarbonate)

9 – Camera (2 detachable camera) (To see external world while gaming) (3D virtual reality)

10 – Nose piece (Comfort over nose)

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11 – Body frame (CFRC)

12 – Sim card slot (GPS tracking) and behind it place where battery can be replaced (NiMH)

13 – Video I/O (Connecting external or internal source)

14 – Color changer (Switch)

15 – Data Port (For data transfer)

16 – Speakers (Dolby Digital)

2. Remote Controller

Front View

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Back View

Top View

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Side View (Right)

Multiple Drawing View (Top)

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Multiple Drawing View (Back)

Labeling

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1 – RF Transceiver (For controlling VGen Induced main body remotely)

2 – Power (Switch)

3 – Back button

4 – Volume control button (up, down and mute)

5 – Information button

6 – Video control button (play/pause, stop, record, rewind and fast forward)

7 – Torch button (useful at night in dark)

8 – IR connectivity LED (glows red when connected with other IR devices)

9 – Channel control button (up and down)

10 – Wi-Fi connectivity button + LED (to switch on Wi-Fi remotely and glows yellow)

11 – Bluetooth connectivity button + LED (same as above but, glows blue)

12 – Up/Down/Left/Right button for Cntrl screen (Plus various settings of VGen Induced body)

13 – Menu button

14 – Finger print scanner (so nobody starts the remote without authorization)

15 – Screen (HD)

16 – Torch

17 – Battery (2 AAA batteries) (Can’t show number 17 but it is on lower backside of remote)

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3. Muscle Movement Sensor

Perspective View

Front View

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Top View

Side View Left

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Multiple Drawing View (Front)

Labeling

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1 – Elastic rubber strap (to attach to human body) (2 – Legs , 2 – Arms , 2 – Hands)

2 – Velcro (for strapping 2 ends together)

3 – Button Cell

4 – Fabric layer

5 – Muscle movement sensor (sandwiched between 2 layers of fabric)

6 – Bluetooth (switched on and connected to the VGen Induced body when squeezed)

4. Induced Coil

Perspective View

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Multiple Drawing View (Left)

The coil is made up of copper which is covered by multiple coatings for safety purpose. The
coil does not come free with VGen Induced but, can be bought at massively discounted price
when buying the VGen Induced.

Working of VGen Induced:

We first switch on the VGen Induced main body from on\off switch on it. On powering it on the lens screen powers up. Then
power on the remote controller. On powering on the remote, the screen starts functioning (remote). Then you have to scan
your finger for finger print authorization. After that you can see various options as screen control, display control etc for the
VGen Induced body screen. You can control settings in the VGen Induced main body using the remote as well. This is
because, if you are doing something in the main body, you would not want to close what you are doing and change the
settings plus if you aren’t playing games, doing simulation stuff there would be no need to power on the sensors. The right
hand sensor works as your mouse when you are doing the settings in main body screen. But if you aren’t using the sensors
the remote can do all the settings you want to do.

Now if suppose you want to connect Wi-Fi. Just press the button in remote control and Wi-Fi would automatically start in the
main body. Works same as the remote in T.V does. Based on IR communication technology. The remote control is more like a
non – touch screen mobile when is remotely connected to other device. You can do most of things in remote control which
you can do in the VGen Induced main body screen. Plus the remote control frequency can be changed to make it work with

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any other device which can be remotely controlled. But this time the remote’s screen would be in basic mode not connected
with VGen I main body. But if you want to play games, do simulation stuff or want to be in control of what you do in the
VGen I main body screen without using remote control. You have to first turn Bluetooth on using your remote control on
main VGen Induced main body. Then switch on all or one right hand sensor Bluetooth by squeezing it. Once all the
connections are formed you can go ahead using the product. So when you power on the main VGen Induced body screen
you’ll see this:

This is the welcome screen which you would see as your product’s screen powers up. Then,

You will see this screen which shows 3DV creation VGen Induced. After that you would be taken to password input screen.

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This screen is there so that no stranger uses your VGen Induced plus, maintaining your privacy as it has inbuilt memory. To
key in the password you use your right hand. When you move your right hand, right and left the mouse pointer moves right
and left. When you move your hand up and down the mouse pointer moves up and down. And when you move your hand
forward and backwards the mouse pointer clicks and moves away. So using the combination you enter your password. If you
are not using sensors you can use remote control to enter the password. As there is an option in remote control which allows
you to see the same screen as in VGen Induced main body on the remote control screen. After that you enter,

The main menu screen where you can select what you want to do. If you select Programs then,

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Programs screen comes up, which you can navigate using your sensors or remote control. And open what you want to do. If
you press settings on the previous screen then,

Settings screen comes up from which you can change the settings of what you want. But if you press help on menu screen or
Information button on remote control, help screen would come up. And if you press exit on menu screen your device would
power off.

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Packaging and Warranty of VGen Induced:

1. Packaging

Perspective View (Packaging box open inwards)

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Front View (Packaging box open inwards)

Perspective View (Packaging box closed outwards)

Perspective View (Packaging box closed outwards with Design)

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2. Warranty

Warranty Card Conditions

Thank You for purchase of 3DV’s product. The product is warranted to the owner for 1 year from date of purchase
against manufacturing or workmanship defect under normal use and service. This warranty covers over personal
and household use only, not for commercial use or any other use other than intended. This warranty does not
extend to any other product or part used with this product. Under this warranty company will only repair or
replace for manufacturing defect. This warranty is not transferable. Only the first, original owner can claim the
warranty. After the warranty expires or ownership changes, it is the responsibility of the owner to pay for parts
and labor. In all cases it would be the responsibility of the owner to pay for delivery cost to get the parts repaired.

This warranty is not applicable for following:

1. Damaged due to misuse, abuse, accident or vandalism.

2. Improper or inadequate maintenance.
3. Unauthorized modification or commercial use.
4. Normal wear and tear of parts.
5. Repaired made by unauthorized service technician.
6. Damage in return transit.

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How to return:

1. Contact us at 100-002-001 to determine the warranty coverage.

2. For a valid warranty, the proof of purchase should be provided to our customer care representative. The proof of
purchase can be an invoice, packing slip or credit card statement showing date of purchase, amount and place it
was purchased.
3. Please prepay the freight for the package you return .
4. Please include items in your package as defective part, proof of purchase, copy of warranty card, name, address,
phone number and description of the problem.
5. We would not be responsible for package lost in transit.
6. We will inspect your package and get back to you shortly.

3DV

Kalahari Street

Shah Alam

Kuala Lumpur

Malaysia

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FINANCIAL PLANNING & COSTING

After managing time, management of the finances is the next most important and
fundamental aspect of project management. Without a good schedule plan, it is impossible to
have a reliable financial plan. However, while the schedule is the aspect of the project most
visible to outsiders, & cost is often most visible to insiders, such as your management team,
sometimes, it is the only aspect they want to see .

Hence, the following is the summary details of our project finance, financial backup and the
project costs estimates,

a. Financial planning

The main sources of my finance will be ;

 Company money

My company may keep budget for this project to take place, and if my company may
have little contribution on this project, we may look to other stake holders or other
ways so that our main goal to be reached.

 Bank loans

We can think also to go for bank loans, & we have also to think & planning for paying
back the loan early so that interest not to be too high.

 Stakeholders ( ie. Project Sponsors)

We can look for other stakeholders who will be a beneficiary of the project , in a way
like sharing the costs for the projects. Example, all the company that are dealing with
the the related project , or, the big research institutes that would like to get some
knowledge & develop it ,etc.

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b. Costing

It is very hard to develop an accurate and detailed financial costings. Hence, our costs
estimations plan, considered the following factors into account :

i. The scope of the project

ii. The approach we take to the project
iii. The timescale to complete the project
iv. The risks associated with the project

Hence, the following will be our costing estimates ;

Information Quantity Cost per item(US$) Total Cost(US$)

Direct Cost

Machines 30 40 12000

Raw materials - - 800

Labour per month - - 1000

Tools & Equipment - - 600

Land 1 - 50000

Building Cost 1 - 5000

(Construction)

Vehicle 20 400 8000

Insurance - - 10000

Total Direct Cost 87400

Indirect Cost

Work Overhead

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Wages for 20 60/day 36000

Supervisors/Month

Consumable Cost

Electricity bill 1 month 400 400

Maintenance & - - 6000

Depreciation

New General purpose - - 600

equipments

Water bill 1 month 200 200

Stationery - - 3000

Internet 1 month 300 300

Total Consumable Costs 46500

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Sales Overhead

Advertisements
Exhibition & Shows - - 5000

Salaries & Expenses for 50 250/month 12500

sales force

Total Sales Overhead 17500

Distribution Overhead

Packaging - - 4000

Transport - - 1500

Storage - - 1200

Protective treatment - - 1000

cost

Total Distribution 7700

Overhead

Defining Costs

When conducting a breakeven analysis for defining the selling price of the product, there are several
types of costs to consider as follows ;

 Fixed costs: These are costs that are the same regardless of how many items you sell. All start-up
costs, such as rent, insurance and computers, are considered fixed costs since you have to make
these outlays before you sell your first item. Hence,

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Fixed Costs Costs ( US$)

Rent 5000
Insurance 10000
Machines 12000
Salaries for Supervisors & support Staff 48500

Total Fixed Costs 75500

 Variable costs: Are the costs that varies in direct proportion to changes in the level of activity
(volume). Hence,

Variable Costs Costs ( us$ )

Direct material 800
Direct labour 1000
Direct expenses 500
Tools & Equipment 600

Total Variable Costs 2900

 Setting a Price

This is critical to the break even analysis, & we can’t calculate likely revenues if we don’t know what
the unit price will be. Unit price refers to the amount we plan to charge customers to buy a single unit
of our product.

Hence,
Break Even Analysis, will involve marginal costing to predict cost behavior, & thus to predict profit or
losses of a business in a future period of time. At this point, there is no profit or loss is made since,
total revenue is equal to total cost.

We can determine the Break Even Point (BEP) by any of the following approaches ;

i. Contribution Margin Approach

ii. Equation Approach
iii. Graphical Method

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The formula:

Break Even Point = Fixed Costs / (Unit Selling Price - Variable Costs)

Break Even Analysis ;

Now since,

Fixed Costs = 75,500 US $

Variable Costs ( per unit ) = 2,900 US $

Selling Price ( per unit ) = 3,500 US $

Time Period : Monthly

Then,

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Report : Break Even Report

Units Fixed Costs Total Costs Total Revenue Profit

0 $75,500.00 $75,500.00 $0.00 ($75,500.00)
5 $75,500.00 $90,000.00 $17,500.00 ($72,500.00)
10 $75,500.00 $104,500.00 $35,000.00 ($69,500.00)
15 $75,500.00 $119,000.00 $52,500.00 ($66,500.00)
20 $75,500.00 $133,500.00 $70,000.00 ($63,500.00)
25 $75,500.00 $148,000.00 $87,500.00 ($60,500.00)
30 $75,500.00 $162,500.00 $105,000.00 ($57,500.00)
35 $75,500.00 $177,000.00 $122,500.00 ($54,500.00)
40 $75,500.00 $191,500.00 $140,000.00 ($51,500.00)
45 $75,500.00 $206,000.00 $157,500.00 ($48,500.00)
50 $75,500.00 $220,500.00 $175,000.00 ($45,500.00)
55 $75,500.00 $235,000.00 $192,500.00 ($42,500.00)
60 $75,500.00 $249,500.00 $210,000.00 ($39,500.00)
65 $75,500.00 $264,000.00 $227,500.00 ($36,500.00)
70 $75,500.00 $278,500.00 $245,000.00 ($33,500.00)
75 $75,500.00 $293,000.00 $262,500.00 ($30,500.00)
80 $75,500.00 $307,500.00 $280,000.00 ($27,500.00)
85 $75,500.00 $322,000.00 $297,500.00 ($24,500.00)
90 $75,500.00 $336,500.00 $315,000.00 ($21,500.00)
95 $75,500.00 $351,000.00 $332,500.00 ($18,500.00)
100 $75,500.00 $365,500.00 $350,000.00 ($15,500.00)
105 $75,500.00 $380,000.00 $367,500.00 ($12,500.00)
110 $75,500.00 $394,500.00 $385,000.00 ($9,500.00)
115 $75,500.00 $409,000.00 $402,500.00 ($6,500.00)
120 $75,500.00 $423,500.00 $420,000.00 ($3,500.00)
125 $75,500.00 $438,000.00 $437,500.00 ($500.00)

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130 $75,500.00 $452,500.00 $455,000.00 $2,500.00

135 $75,500.00 $467,000.00 $472,500.00 $5,500.00
140 $75,500.00 $481,500.00 $490,000.00 $8,500.00
145 $75,500.00 $496,000.00 $507,500.00 $11,500.00
150 $75,500.00 $510,500.00 $525,000.00 $14,500.00
155 $75,500.00 $525,000.00 $542,500.00 $17,500.00
160 $75,500.00 $539,500.00 $560,000.00 $20,500.00
165 $75,500.00 $554,000.00 $577,500.00 $23,500.00
170 $75,500.00 $568,500.00 $595,000.00 $26,500.00
175 $75,500.00 $583,000.00 $612,500.00 $29,500.00
180 $75,500.00 $597,500.00 $630,000.00 $32,500.00
185 $75,500.00 $612,000.00 $647,500.00 $35,500.00
190 $75,500.00 $626,500.00 $665,000.00 $38,500.00
195 $75,500.00 $641,000.00 $682,500.00 $41,500.00
200 $75,500.00 $655,500.00 $700,000.00 $44,500.00
205 $75,500.00 $670,000.00 $717,500.00 $47,500.00
210 $75,500.00 $684,500.00 $735,000.00 $50,500.00
215 $75,500.00 $699,000.00 $752,500.00 $53,500.00
220 $75,500.00 $713,500.00 $770,000.00 $56,500.00
225 $75,500.00 $728,000.00 $787,500.00 $59,500.00
230 $75,500.00 $742,500.00 $805,000.00 $62,500.00
235 $75,500.00 $757,000.00 $822,500.00 $65,500.00
240 $75,500.00 $771,500.00 $840,000.00 $68,500.00
245 $75,500.00 $786,000.00 $857,500.00 $71,500.00
250 $75,500.00 $800,500.00 $875,000.00 $74,500.00
255 $75,500.00 $815,000.00 $892,500.00 $77,500.00

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Break Even Point Calculation

Break Even Point = Fixed Costs / (Unit Selling Price - Variable Costs)

= $ 75,500 / ( $ 3,500 - $ 2,900 )

= $ 75,500 / $ 600
= 125.833

Hence,

To break even, the company must sell approximately 126 units per month

Note : A full Break Even Report is Shown above

Now,

If the company just broke even, then its profit & loss statement is as follows ;

Monthly Profit & Loss Statement

Sales

Gross Sales ( $ 3,500 per unit times 125.833 units ) = $ 440,415.5

Less Cost of Goods Sold ( $ 2,900 times 125.833 units ) = $ 364,915.7

Hence, Net Sales ≈ $ 75, 500

Expenses

Rent $ 5,000
Insurance $ 10,000
Machines $ 12,000
Salaries for Supervisors & support Staff $ 48,500

Total Expense $ 75,500

Hence, Net Profit = $ 0

Note : Thus,

At Break Even Point, there is no profit or loss is made since, total revenue is equal to total cost

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CUSTOMER FEEDBACK FORM

3DV, Kuala Lumpur based company is conducting a survey regarding its product VGen Induced.

Please kindly fill out the questionnaire below. Your cooperation is highly appreciated:

Name: ...............................................................................................

Address: ………………………………………………………………………………………..

Occupation: …………………………………………………………………………………..

Country: ………………………………………………………………………………………..

Please tick (✓) the option which applies to you:

1. What is your gender?

 Male

 Female

2. How would you best describe your familiarity with a product such as the VGen Induced?

 I was not aware of such a product

 Only generally aware

 Have investigated or researched such products

 Have demoed a product like this

 Have purchased or regularly use a product like this

3. On a scale of 1 to 10, 1 being the worst and 10 being the best, how would you rate the VGen Induced?

4. Is it VGen Induced comfortable to use?

……………………………………………………………………….
………………………………………………………………………

5. Do you like the VGen Induced? Why?

……………………………………………………………………..

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……………………………………………………………………..
……………………………………………………………………..

6. Based on the description, how interested would you be in buying the VGen Induced if priced within your budget?

 Not at all interested

 Not very interested

 Not sure

 Somewhat interested

 Very interested

7. What is it that you like most about the VGen Induced?

………………………………………………………………………………….

………………………………………………………………………………….

8. What do you like least about the VGen Induced?

………………………………………………………………………………….

………………………………………………………………………………….

9. Is VGen Induced convenient?

……………………………………………………………………………….
……………………………………………………………………………….

10. Which of the following best describes your need for this product?

 I really need this product because nothing else can solve this problem

 This is a minor improvement over what I currently use

 Looks okay but is about the same as what I am using now

 My current product would serve me better

 I am not at all interested in this product

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11. What would you expect to pay for a new VGen Induced?

………………………………………………………………………………………

……………………………………………………………………………………..

12. At what price would the VGen Induced begin to look expensive? Select one (FMV-Fair Market Value)

 FMV + 30%

 FMV + 20%

 FMV + 10%

 FMV + 5%

 [$3200]

 FMV – 5%

 FMV – 10%

 FMV – 20%

 FMV – 30%

13. At what price would the VGen Induced begin to look inexpensive? Select one (FMV-Fair Market Value)

 FMV + 30%

 FMV + 20%

 FMV + 10%

 FMV + 5%

 [$3200]

 FMV – 5%

 FMV – 10%

 FMV – 20%

 FMV – 30%

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14. Do you think there is anything that should be added to or changed about the VGen Induced?

………………………………………………………………………………
………………………………………………………………………………
………………………………………………………………………………

Thanks for filling the survey form,

3DV Team

CONCLUSION

After doing the complete report we have a clean picture of what we have done. So, we can clearly see
that our product VGen Induced will be a big success in electronic entertainment industry. It will create
a revolution in the way people perceive electronic entertainment. From the financial angle our
product has been introduced very cheap into the market compared to the price of other electronic
products being launched. E.G 50 gigabyte micro disk cost around $1000. So summing it up people who
have money will come forward, buy our product and have entertainment at low cost and spending
less time relatively to the other means.

From our objective angle our product fulfills all the needs. It’s a idol, will mark new standards.

After doing this assignment I learnt a lot about engineering project management. Developing of the
concept made me use my creative and innovation skills to its highest level. Then planning and
marketing of this product made me research a lot in planning methods and marketing strategies. This
will surely come handy when doing future projects in any field. Doing and research and development I
used various technologies and used various softwares to develop our product with the features it has.
This introduced me to various new concepts which I never knew before plus improved my softwares
using skills. The financial planning introduced me briefly to the field of accounts and finance which are
of very important use in present day world. Overall this project taught me how to manage things. It
improved my academic skills overall. I feel happy after doing this project.

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REFERENCE

1. Online

 Websites

www.engadget.com

www.mindtools.com/pages/article/newISS_01.htm accessed on 2nd April, 2010

www.learnmarketing.net/perceptualmaps.htm accessed on 2nd April, 2010

www.mindtools.com/pages/article/newTED_05.htm accessed on 2nd April, 2010

www.innovationtools.com/ accessed on 4nd April, 2010

www.howstuffworks.com accessed on 6nd April, 2010

http://science.howstuffworks.com/3-d-glasses.htm accessed on 6nd April, 2010

http://bjo.bmj.com/cgi/content/full/83/4/495 accessed on 9nd April, 2010

https://www.inventables.com/technologies/crushable-el accessed on 9nd April, 2010

http://www.dailymail.co.uk/sciencetech/article-460602/The-end-plug-Scientists-invent-wireless-
device-beams-electricity-home.html accessed on 10nd April, 2010

http://www.3dmagic.com/articles/sit.html accessed on 10nd April, 2010

www.product-reviews.net accessed on 11nd April, 2010

www.favouredreviews.com accessed on 11nd April, 2010

http://www.allbusiness.com/business-planning-structures/business-plans/76-1.html accessed on
12nd April, 2010

http://fusioncharts.typepad.com/.a/6a010534c80b99970c0120a4d2f6f1970b-800wi accessed on 12nd

April, 2010

http://www.pdilin.com/pdilin-qa/downloads/citizen_charter.pdf accessed on 13nd April, 2010

http://www.sony.net/SonyInfo/News/Press_Archive/200010/00-1006E/ accessed on 13nd April, 2010

http://www.hp.com/hpinfo/abouthp/corpobj.html accessed on 14nd April, 2010

http://www.greenbatteries.com/ accessed on 14nd April, 2010

http://www8.garmin.com/aboutGPS accessed on 14nd April, 2010

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 Journals

Rower's World, 2003, The Stroke, About Rowing,

http://www.rowersworld.com/Content/About/2000_7_10n.php

Silva H., Gamboa H., Viegas V., and Fred A., 2005.

Wireless physiologic data acquisition platform. In

Proceedings of the 2005 Conference on

Telecommunications.

Dowling, J. and Vamos, L., 1993, Identification of Kinetic

and Temporal Factors Related to Vertical Jump

Performance. In Journal of Applied Biomechanics, 9,

95-110.

Williamson, B. and Sandford, R. (2005), Games and learning: A handbook from Futurelab.

Bristol: Futurelab. Retrieved online, 14th November 2007 at: http://www.futurelab.org.uk/

resources/publications_reports_articles/handbooks/Handbook133

Gee, J. P. (2003), What videogames have to teach us about learning and literacy. New York:

Palgrave Macmillan

.Mitchell, A. and Savill-Smith, C. (2005), The use of computer and video games for learning.

A review of the literature. London. Learning and Skills Development Agency.

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2. Literature

 A GUIDE TO THE PROJECT MANAGEMENT BODY OF KNOWLEDGE : PMBOK GUIDE.--3RD ED.

 PROJECT MANAGEMENT : A MANAGERIAL APPROACH / JACK R. MEREDITH, SAMUEL J.

MANTEL.--6TH ED.

 SUCCESSFUL PROJECT MANAGEMENT (2ND EDITION)

 FINANCIAL PLANNING : A READY RECKONER / MADHU SINHA

 BOOK-KEEPING AND ACCOUNTS / FRANK WOOD, SHEILA ROBINSON.--6TH ED.

 ADVERTISING AND PROMOTION

 AVANCED ELECTRONIC COMMUNICATIONS SYSTEMS/ WAYNE TOMASI. –5TH ED.

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