Energy Drink Questionnaire

Hi. I am kamlesh Damade students of BESS INSTITUTE OF MANAGEMENT STUDIES AND RESEARCH pursuing S.Y M.M.S. So You are invited to participate in a survey to find out consumer preferences regarding various malt based energy drinks available in the market today. It will take approximately 3 minutes to fill this questionnaire.

Your participation in this study is voluntary. There are no foreseeable risks associated with this project. However, if you feel uncomfortable answering any questions, you may withdraw from the survey at any point in time. It is very important for us to learn your opinions.

Your survey responses will be coded, remain strictly confidential and be reported only in the aggregate.

Thank you very much for your time and support. You may start with the survey now.

Energy Drink Questionnaire

Do u consumed energy drink?
10 9 8 7 6 5 4 3 2 1 0 yes no

a) Yes b) No

2)What is your age?

c) d) e) f) g)

< 20 years 20-32 years 33-45 years 46-60 years > 60 years

3)What is the size of the family?

h) i) j) k)

1 2 3- 4 >4

4) Please rate the importance of the following purchase considerations on a scale of 1(Very unimportant) to 5 (Very Important)?
1 2 3 4 5

a) Nourishment b) Colour c) Economy d) Shelf-presence e) Packaging f) Brand Image

g) Promotions

5) What do you do when your desired brand of energy drink is not available? Go to another place to buy the product Purchase another brand of energy drink Ask the retailer to buy it for you

6)Which of these is your favorite energy drink? i) RIO ii) XXX iii) BURN iv) CLOUD9

7) Do you think energy drinks are priced right? Yes No

8) What appeal to you must for energy drink Banners Hoarding Newspaper Magazine

Radio Online advertisement

9) What do you prefer Tin bottle

10) How often do you drink energy drinks? More than once a week Once a week 1-3 times a month Less than once a month Never

11) Where do you buy energy drinks? (more than one option is available) Retail shops Petrol stations Local shops Night clubs Other:

12) On what occasions do you use energy drinks? (more than one option is available) At parties and/or after parties Before deadlines, exams etc. At work No need for special occasions Other:

13) What makes you try a new energy drink? (more than one option is available) Brand Price Packaging Recomendations of friends Advertising Celebrities Other:

14)How satisfied are you with your energy drink of choice? 1 2 3 4 5 Very unsatisfied Very Satisfied

15)Please evaluate your energy drink of choice: Very poor 2

Excellent

Very poor 2 Taste Price Packaging Choice of flavours Advertising Availability in every shop Brand image

Excellent

--------------Thank You---------------