TLP OF STRATEGIC MANAGEMENT

Strategic management is core subject. It includes formulation, implementation and control of competitive strategy. It enables in preparing students for strategic decisions in todays fast paced global business arena. Credits: 3 Number of sessions: 30 CAP Marks: 60 Term end examination: 40

Session 1.

Topic Nature and Value of strategic Management Important definition of SM Advantages of SM SM Process Key delivery areas: Business environment, stake holders, strategic control, generic strategies, policies, processes Evolution of SM Environmental Demands, Mission, Vision, Objectives, Corporate Strategies, Business strategies, Functional Strategies. Key delivery areas: Vision Statement, Board of directors, Empowerment, Ethics, Self Management and Stake holder Activism. Strategic Fit, Environmental factors, PESTLE 5 - FORCES that shaped competition, opportunities and threats. Key delivery areas: Operating environment, Economies of scale, Product differentiation. Internal Environment Strengths and weaknesses, SWOT analysis, industry competition, competitor analysis Key delivery areas: tangible assets, intangible assets, Organizational capability, resource based view, bench marking, value chain Generis Strategies- competitive advantage, core competencies, business strategy, seeking sustained competitive advantage Key delivery areas: HORIZONTAL, vertical INTEGRATIONS; Concentric diversification, conglomerate diversification, differentiation, turn -around strategy. Strategic routes- mergers, acquisitions, joint ventures, strategic alliances. Key delivery areas: Emerging industry, fragmented industry, mature industry, innovation, market focus and development

Activity Interactive Session

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American Express CHARGE Case study Presentation by (GROUP :1) Discussion on Vision , mission statements of Micro soft, Infosys, ITC, NTPC, TATA steel, Google Re- inventing BIOCON Case study Presentation by (GROUP :2) Interactive session core competencies of TATAs , HUL, FEDEX, Singapore Airlines GATI ltd At the threshold of a big leak Case study Presentation by (GROUP :3) VOLTAS Ltd from

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Portfolio analysis- techniques, outsourcing, benefits of Out sourcing,

BPO, Emerging and chancing environments for outsourcing. Key delivery areas: Downsizing, CCC21, Entrepreneurship, functional tactics, parenting framework.

turn around to big bang Case study Presentation by (GROUP :4) DLF Strategy or serendipity Case study Presentation by (GROUP :5) and Pre midterm examination P& G Gillette merger Case study Presentation by (GROUP :6) Sonys sudden samurai Case study Presentation by (GROUP :7) South west airlines An airline in trouble? Case study Presentation by (GROUP :8) Pepsi co strategies to increase share holder value Case study Presentation by (GROUP :9) Toyotas strategy an initiatives Case study Presentation by (GROUP :10) Sun micro systems strategic directions Case study Presentation by

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Approaches to strategic management process, strategic intent Key delivery areas: Matrix organization,punitivepower, position power, resource based view, CSF, Implementation control.

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Crafting strategy strategic drift, formal planning Vs. Strategic planning, and composition of strategic advantage profile. Key delivery areas: TQM, Six sigma, Core concept, Related business, Unrelated business. Learning organization managing Un certainty. Key delivery areas: Game plan, Retaining talent, Marshaling resources, Learning organization, Core values, Ethical standards.

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Organization structure strategy Key delivery areas: Restructuring Re engineering, ESOPs, Value chain, Contingency plan, Eight components of strategic execution.

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Strategic fit 7s, strategic change, strategy evaluation and control. Key delivery areas: Rapidly grain markets, Strategic pitfalls, Stagnant Industry, Declining Industry.

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Management tools, benchmarking, reengineering, Balanced score card. Key delivery areas: Managerial immorality, Executive compensation.

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Total quality management, Six sigma, Corporate re-structuring. Key delivery areas: Flat structure, Pyramidical structure, Discussion on Mumbai dabbawalla.

(GROUP :11) 15. Turn around Management, corporate culture, leadership, keys to good strategy execution. key delivery areas: ethical integrity, culture fit, adaptive culture PANTALOON RETAIL India ltd- fighting for new space as global competition comes home case study Presentation by (GROUP :12)

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Strategies for industry leaders, strategies for runner up forms. key delivery areas: SBU, Functional organizational structure, Matrix organizational structure, divisional organizational structure

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Axis bank banking on technology and market segments case study Presentation by (GROUP :13) and midterm examination Jack Welch a great strategist a detailed discussion on WINNING Late entrant strategy book authored by him, recommended by Warren buffet. YES Bank key delivery areas: Offensive strategies, Organization culture, case study Change agent. Presentation by (GROUP :14) Blue ocean strategies and red ocean strategies, defensive strategies. Business strategy of Key delivery areas: Market knowledge, Team leadership, Turbulent Maruthi udyog ltd Industry. case study Presentation by (GROUP :15) Managerial competence, leadership needs of organization required Competition in competences of business leaders. bottle water industry Key delivery areas: Paradigm shift, Competencies of business Indian Scenario leader. case study Presentation by (GROUP :16) Business Process out sourcing, Tangible Resources Intangible Gitanjali- A Gem in Resources. Indias crown? key delivery areas: VRIO Frame work, Long Term Orientation case study Presentation by (GROUP :17) DLF- Strategy or key delivery areas: serendipity? case study Presentation by (GROUP :18) key delivery areas: Re-Inventing Biocon Case Study Presentation by

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Group No. 19 Voltas Ltd From Turn around to the big bang. Case study Presentation by Group No. 20 Nokia- Will rewiring nokia spark growth? Case study presentation by Group No.21 Indians Hotels CompanyAttempting a broad competitive niche without diluting brand. Case study Presentation by Group No.22 Nucor Corporation Competing against low cost steel imports. Case study presented by Group N0.23 Pepsico in 2010 strategies to increase share holder value. Case study presented by Group No. 24

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Recommended Books: Strategic Management by John A Pearce and Robinson. Crafting and executing strategy by Thompson and Strickland. Strategic Management and Business policy by wheeler and Hunger. Strategy Safari by Mintz berg.

Continuous assessment of performance of every student shall be made as follows: Presentations on given Topic through case study method: 20 Marks

Pre midterm examination: 10 Marks Midterm examination: 20 Marks Written assignment on a given topic: 10 Marks Websites:- The following websites are suggested, www.amanet.org www.marketingpower.com www.pmi.org www.businersweek.com www.economist.com www.forbes.com www.search.forbes.com www.money.cnn.com www.stamfordonline.com www.hbr.com