STRATEGIC MANAGEMENT

SWOT & TOWS analysis of

LEVIs & Co.

Done by: Priyanka Banoriya Rakesh Kumar Smriti Gari

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SWOT Matrix
An evaluation of an organization's strengths and weaknesses in relation to

environmental opportunities and threats is generally referred to as a SWOT analysis.

Strength

Weakness

Opportunity

Threats

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 Strengths and Opportunities

TOWS matrix
TOWS Analysis is an effective

(SO) How can we use the strengths to take advantage of the opportunities?
Strengths and Threats (ST)

way of combining a) internal strengths with external opportunities and threats, and b) internal weaknesses with external opportunities and threats to develop a strategy.

How can we take advantage of the strengths to avoid real and potential threats?
Weaknesses and Opportunities

(WO) How can we use the opportunities to overcome the weaknesses you are experiencing?
Weaknesses and Threats (WT)

How can we minimize the weaknesses and avoid threats?

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TOWS Strategic Alternatives Matrix

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LEVI STRAUSS & CO.

Levi Strauss & Co. is engaged in the manufacturing and distributing of brand apparel. The company is headquartered in San Francisco (California), the US. Levi Strauss & Co. has been innovating since 1873, the year it created and patented the worlds first blue jeans.

BRANDS

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SWOT ANALYSIS OF LEVIS & Co.

STRENGTH

Strong brand image

Global presence

Increased profitability

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WEAKNESSES

Dependence on few customers

Declining revenues

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OPPORTUNITY Levis Home collection

Online sales
Increase in dedicated stores

Lifting of the import quota by WTO

Leveraging its brand names
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STRENGTH

Decline in world cotton production

Consolidation in the retail industry

Increasing retail rents

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TOWS MATRIX FOR LEVIS & Co.

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CONCLUSION
Levi Strauss & Company had most of its early success because the firm was behaving monopolistically. The company patented the riveted jeans, increasing durability, and gaining popularity. However as more firms entered the market, the company started losing customers and incurring losses but due to its unique branding, it forever earned a place in history. Levis as a whole need to emphasis on its marketing strategies as well as re-positioning in the market though the customer in todays scenario are more aware of the brand and the product.

Thus, then only it can more relatively associated with the customers and position itself more uniquely in the market.

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T H A N K Y O U
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