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QR/LDPL/MKTG/01-03

QR/LDPL/MKTG/01-03 The Growth Catalysts

The Growth Catalysts

The single biggest problem with communication is the illusion that it has taken

place

George Bernard Shaw

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We help brands communicate their meaning in the most

simple, effective and desirable

way through Branding and Packaging; creating preferences, lasting impressions and relationships.

New markets and mindsets, old concerns and active competition all create brand opportunities. Lokusdesign helps you find advantages in

these changing scenarios.

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Services

We help brands communicate through

1

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Packaging design

Structures

Innovation

Graphics

Mechanisms

2

Branding

Strategy

Corporate Identity

Graphics

Branding

Branding and Communication Strategy:

Insights research, strategy, branding, communication design, styling, values, vision, personality, overall experience,

differentiation, positioning, evolution or revolution, etc.

Corporate Identity Design:

Identity design, logo, naming, theme creation, color story, shape, tactile/ materials, sound, illustration, typography, environment, house styling, collaterals, brand manual, etc.

Graphic Design:

Collaterals, internal & external communication, signage, exhibitions, packaging graphics, etc.

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Packaging Design

Packaging design innovation:

Structures, form innovation, styling, themes, trends, house- styling,

differentiation, retail, positioning, green design, etc.

Packaging graphics:

Identity design, theme creation, color story, trends, house styling,

design for decals, shrink sleeves, labels, printing

Mechanism design:

Dispensing, pumps, atomizers, unit dosing, child resistant, non-

spilling, metered dosing, tamper proof details, delivery systems,

hinge design, etc

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Value enhancement & growth

Brand building and communication

Differentiation & competitive advantage

Brand: penetration, recall, equity, etc.

Brand Rejuvenation

Brand pass-off issues

Cost efficiency

Compliance improvement

Design for protection: Anti-counterfeit design

Innovating possibilities.

Delivering business results.

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At Lokusdesign, you tap into a decade

long experience of brand and packaging

design wisdom and cutting edge approaches, all brought together by people who are passionate and enjoy

matching intellect with a demanding

marketplace. The result is innovative

brands and packaging that works in the

real world.

Leadership Structure

Leadership Structure Badve Chandrshekhar Director - Strategy and Marketing Co-founder QR/LDPL/MKTG/01-03 Risaldar Milind
Leadership Structure Badve Chandrshekhar Director - Strategy and Marketing Co-founder QR/LDPL/MKTG/01-03 Risaldar Milind
Leadership Structure Badve Chandrshekhar Director - Strategy and Marketing Co-founder QR/LDPL/MKTG/01-03 Risaldar Milind
Leadership Structure Badve Chandrshekhar Director - Strategy and Marketing Co-founder QR/LDPL/MKTG/01-03 Risaldar Milind
Leadership Structure Badve Chandrshekhar Director - Strategy and Marketing Co-founder QR/LDPL/MKTG/01-03 Risaldar Milind
Leadership Structure Badve Chandrshekhar Director - Strategy and Marketing Co-founder QR/LDPL/MKTG/01-03 Risaldar Milind
Leadership Structure Badve Chandrshekhar Director - Strategy and Marketing Co-founder QR/LDPL/MKTG/01-03 Risaldar Milind
Leadership Structure Badve Chandrshekhar Director - Strategy and Marketing Co-founder QR/LDPL/MKTG/01-03 Risaldar Milind
Leadership Structure Badve Chandrshekhar Director - Strategy and Marketing Co-founder QR/LDPL/MKTG/01-03 Risaldar Milind

Badve Chandrshekhar

Director - Strategy and Marketing Co-founder

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Risaldar Milind

Director Operations Co-founder

Kabra Siddharth

Director Branding and Packaging Design

Chaudhari Prashant

Director Printing and Allied Services

Leadership profiles

Leadership profiles Badve Chandrashekhar Director - Strategy and Marketing Co-founder As a Director; Strategy and

Badve Chandrashekhar

Director - Strategy and Marketing Co-founder

As a Director; Strategy and Marketing- He is responsible for

Lokusdesign’s fast-growing operations, design consulting business, key account and reputation Management. Rich experience of 15+ years in Design Innovation and Strategic Design I currently lead a Strategy and Brand Consulting Company. This long rich experience consists of Cross Functional Design, Packaging Innovation and Brand Management, Insights Research and Communication Design.

Passionate to inspire organizations to innovate, transform

and grow using design, the tool for competitive advantage

helps me go the extra mile stretch and think out of the box.

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Member and Visiting Faculty

Co-Chair; Education Vertical- Confederation of Indian Industry; Young Indians

Confederation of Indian Industry: MSME sub-committee and Education sub-committee

Federation of Indian Chambers of Commerce & Industry (FICCI)

Awards and Achievements

Swatch Fellowship: Rado Watch Co, Switzerland, 2000

Opus Design Award 2000 International Eye Wear Design competition, Patrick De’ Hass Committee’s

special prize

Educational Qualifications

Currently pursuing

1998- 2002

1996-1998

1995-1996

1993- 1996

PhD in Strategic Design, Indian Institute of Technology (IIT), Mumbai

Post Graduate Diploma in Product Design,

National Institute of Design (NID), Ahmedabad

Post Graduate Diploma in Production Management, AIIMS, Chennai

Post Diploma in Plastics Mold Design, CIPET, Bhopal

Diploma in Tool design and Mfg., MIT, Pune

Leadership profiles

Leadership profiles Risaldar Milind Director - Marketing Co-founder He is responsible for the company’s aggressive

Risaldar Milind

Director - Marketing

Co-founder

He is responsible for the company’s aggressive operational engine and legal portfolio. He has a rich experience of handling prestigious mega projects and best brands in

Branding, Packaging and Retail sectors.

In his career, he has accomplished extensive research in experiential spaces, material possibilities and explorations, Form analysis, Future research on trends and design.

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Educational Qualifications

1998 - 2002

Post Graduate Diploma in Product Design,

National Institute of Design (NID), Ahmedabad

1992 - 1998

Diploma in Interior Design from IED, Vallabh Vidyanagar

Leadership profiles

Leadership profiles Kabra Siddharth Director – Branding & Packaging Design Brand and Communication design,

Kabra Siddharth

Director Branding & Packaging Design

Brand and Communication design, Packaging design and Strategic Technology interventions are some of the key interest areas for Siddharth. Siddharth has been

instrumental in maximizing value for several leading

brands and products in diverse sectors.

Branding and Packaging Design portfolios of Lokusdesign are spearheaded by Siddharth. Co- founder and Director of the company, he also holds

technology and IPR portfolios.

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Awards and Achievements

Opus Design Award 2002 Sekiguchi Committee’s special prize, Design broadband award for

creating and accessing better quality of life through sustainable solutions are a few to name.

Educational Qualifications

2008-2009 Diploma in Strategic Management IIM-C

1999- 2003 Graduate Diploma in Product Design,National Institute of Design (NID), Ahmedabad

Leadership profiles

Leadership profiles Chaudhari Prashant Director – Printing & Allied Services He is responsible for the large

Chaudhari Prashant

Director Printing & Allied Services

He is responsible for the large format digital printing and brand implementation portfolio. He has 17yrs of rich experience of handling mega projects and best brands in Brand and Visual Communication, Retail

Branding, Printing and Implementation locally and

nationally.

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Educational Qualifications

1991- 1994

Diploma in Printing Technology,

Maharashtra Institute of Printing Technology, Pune

Lokusdesign consistently achieves less than 5% variance in delivery schedules & customer delight above 95% y.o.y for last 3 years

Reliability I Consistency I Customer Delight

Only ISO 9001 : 2008 Certified Design Consulting Co in India

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Leading companies that seek our expert services

Leading companies that seek our expert services QR/LDPL/MKTG/01-03 Logo, Logotypes and Trademarks are owned by respective

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Logo, Logotypes and Trademarks are owned by respective owners and are acknowledged

Design Process our work module

Gain insights through research & analysis, implicit & explicit

needs, etc.

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implicit & explicit needs, etc. QR/LDPL/MKTG/01-03 Consider and analyze all angles before innovation, specs,

Consider and analyze all angles before innovation, specs, features,

packaging

strategy, etc.

before innovation, specs, features, packaging strategy, etc. Concepts, functional & visual, formal themes,

Concepts, functional & visual, formal themes, silhouettes, color story, house-

style, mechanisms,

etc

silhouettes, color story, house- style, mechanisms, etc 3D models, detailing, engineering, drawings, KLD, models,

3D models, detailing, engineering, drawings, KLD,

models,

prototyping, etc.

engineering, drawings, KLD, models, prototyping, etc. Affordances, capitalize an idea & offer other variants

Affordances, capitalize an idea & offer other variants or

options mix &

match ideas, etc.

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OUR WORK

Powered India’s biggest electrical brand

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Scope: Corporate identity design, brand management, communication design, brand manual, collaterals, rollout materials

Scope: Corporate identity design, brand management, communication design, brand manual, collaterals, rollout materials

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Web site : Home page

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Web site : Home page QR/LDPL/MKTG/01-03

Brochure front

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Brochure front QR/LDPL/MKTG/01-03

Poster

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Poster QR/LDPL/MKTG/01-03

Created an inspirational positioning in a highly competitive and over

crowded two wheelers market

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Lokusdesign helped to break the perception of “Brand Mahindra” as a commercial vehicle Mahindra brand

Lokusdesign helped to break the perception of “Brand Mahindra” as a commercial vehicle Mahindra brand

Scope: Brand research- brand identity- design- post design support

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Scope: Brand research, brand identity, design, post design support QR/LDPL/MKTG/01-03

Scope: Brand research, brand identity, design, post design support

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Scope: Brand research, brand identity, design, post design support QR/LDPL/MKTG/01-03

Created an international market where there was none

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110% sales growth

without any ATL & BTL support

Increased consumer brand interaction from 10 secs to 15 mins; leading to better recall

Scope: Packaging Innovation, branding and packaging graphics

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secs to 15 mins; leading to better recall Scope: Packaging Innovation, branding and packaging graphics QR/LDPL/MKTG/01-03

The Crunch

1.

Our research suggested that organic tea is perceived more as an experience than a mere beverage.

2.

Time spend with the brand/\pack is very little, leading to low brand exposure and low consumer engagement.

3.

The pack is confined to the kitchen & never makes it to the dining or living areas, negating any possibility of brand

visibility or exposure to other person/ guests.

4.

Increasing word of mouth chances

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The solution

The package not only does its primary job of containing but is the central part of the overall presentation.

Innovation is in the packaging format, opening like a cigar case. Transcending from being a mere container to a

presentation format, engaging & connecting with the consumer for longer period.

Pack is offered to the other person/ guest, who then would pick up a tea bag sachet this process ensures longer

involvement with the brand & pack.

Longer the involvement better the chances of relationships and word of mouth publicity

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Critically infusing the finance industry with creativity and service innovation

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Key concerns How do we expand the current portfolio from low ticket consumer durable finance

Key concerns

How do we expand the current portfolio from low ticket consumer durable finance to high ticket portfolio of

products How do we become a key player in these segments How do we build service experience for high class clientele

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Objective

Awareness
Awareness

Customers are identified and an offer is presented to them

Create Highlight USP Generate recall Influence decision

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Acquire Conversion, Retention & Repeat Customer likes the offer and decides to Customer takes the
Acquire
Conversion, Retention & Repeat
Customer likes the
offer and decides to
Customer takes the
loan
take the loan
Pleasurable Closure
Mindshare
Build Trust
Connect
Engage
Guide
WOW Experience
Differentiation
Guidance and Trust
Experience
Product buying
Repeat buying
Word of mouth publicity
Additional conversions

Product promotion posters

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Product promotion posters QR/LDPL/MKTG/01-03
Product promotion posters QR/LDPL/MKTG/01-03

Product promotion posters

Product promotion posters QR/LDPL/MKTG/01-03

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Product promotion posters QR/LDPL/MKTG/01-03

Product promotion posters

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Product promotion posters QR/LDPL/MKTG/01-03
Product promotion posters QR/LDPL/MKTG/01-03

Internal event posters

Teaser-revealer

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Internal event posters Teaser-revealer QR/LDPL/MKTG/01-03
Internal event posters Teaser-revealer QR/LDPL/MKTG/01-03

Internal event logos

Internal event logos QR/LDPL/MKTG/01-03

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Internal event logos QR/LDPL/MKTG/01-03

Product promotion posters, EMI tags

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Product promotion posters, EMI tags QR/LDPL/MKTG/01-03
Product promotion posters, EMI tags QR/LDPL/MKTG/01-03
Product promotion posters, EMI tags QR/LDPL/MKTG/01-03

Internal emailers

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Internal emailers QR/LDPL/MKTG/01-03
Internal emailers QR/LDPL/MKTG/01-03

Internal emailers

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Internal emailers QR/LDPL/MKTG/01-03
Internal emailers QR/LDPL/MKTG/01-03

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Auto Major

Space Design

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LG Electronics

Retail Store: Design, Planning & implementation

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QR/LDPL/MKTG/01-03 Sharp India Ltd. Flagship Store Design: Interiors, Furniture, Illumination, Branding, Identity Design,

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Sharp India Ltd.

Flagship Store Design: Interiors, Furniture, Illumination, Branding, Identity Design, Strategic design & Graphics

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QR/LDPL/MKTG/01-03 QR/LDPL/MKTG/01-03 Ezeego1 (Cox & Kings) Retail Stores: Turn Key Project, Space Planning,

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Ezeego1 (Cox & Kings)

Retail Stores: Turn Key Project, Space Planning, Interiors & Furniture

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Kiosk

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Kiosk QR/LDPL/MKTG/01-03 Kiosk Manned Kiosk

Kiosk

Manned Kiosk

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OUR WORK

Packaging design and graphics

Revitalized India’s most successful men’s brand

From 6% to 33% rise in sales

Won “PFFCA STAR 2009” in the category of Structural and Graphic Design for Improved Aesthetics

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Scope: Brand Identity design, house style development, packaging graphics, name coining and color story QR/LDPL/MKTG/01-03
Scope: Brand Identity design, house style development, packaging graphics, name coining and color story QR/LDPL/MKTG/01-03
Scope: Brand Identity design, house style development, packaging graphics, name coining and color story QR/LDPL/MKTG/01-03
Scope: Brand Identity design, house style development, packaging graphics, name coining and color story QR/LDPL/MKTG/01-03

Scope: Brand Identity design, house style development, packaging graphics, name coining and color story

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Key concerns: Involvement: 1. How does one modernize the existing brand which has very strong

Key concerns:

Key concerns: Involvement: 1. How does one modernize the existing brand which has very strong brand
Key concerns: Involvement: 1. How does one modernize the existing brand which has very strong brand

Involvement:

1. How does one modernize the existing brand which has very strong brand & visual equity?

2. Would this change negatively affect the brand?

3. Would it improve sales?

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Brand identity, visual language, house styling, packaging graphics, name coining, colour story, prototyping, etc.

Innovation in creating delightful experience in receiving gifts

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Scope: Brand, product & market research, theme/mood board, visual language, packaging structure, packaging graphics,

Scope: Brand, product & market research, theme/mood board, visual language, packaging structure, packaging graphics, prototyping, post design support, etc.

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board, visual language, packaging structure, packaging graphics, prototyping, post design support, etc. QR/LDPL/MKTG/01-03

Refreshed world’s favorite vodka brand with retail strategy & innovation

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10X sales in first month and overall 32% rise in sales Scope: Research, strategy, brand

10X sales in first month and overall 32% rise in sales

Scope: Research, strategy, brand launch and retail, design innovation and validation

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Our Market Mapping Conclusions

Tremendous off-premise communication regulatory constraints; limited opportunity

Cluttered and me-too communication strategies and product launches

Few seconds to make an impact; both off-premise and on-premise (visuals can do the trick)

Off-premise major contributor to vol./ sales compared to On-premise

Consumers typically try the drink on-premise and then buy it from local shop

Lime flavor can be a blockbuster product provided consumers get to taste/smell the product

Great acceptability to new products if tried once

Other communication and on-premise tools can help reinforcing the decision

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Innovation: altering the traditional Sales and Marketing process

Traditional route to consumers wallet

Step 1: On-premise push/ tasting + Off-premise visibility

and promotion

Step 2: Try's a drink, if likes, spots at retail

Step 3: Buys (POS helps to push)

if likes, spots at retail Step 3: Buys (POS helps to push) Tastes on-premise > Visible

Tastes on-premise > Visible at off-premise > Buys it

Lengthy process & may forget the product/promotion

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Innovative route to consumers wallet

Step 1: Off-premise smell spray tester + eye catchy visibility

and promotion + On-premise push/tasting

Step 2: Refreshing Lime smell an instant HIT! Buys it (POS

helps to push). Also tries the drink on-premise

Buys it (POS helps to push). Also tries the drink on-premise Smells off-premise > Visible at

Smells off-premise > Visible at off-premise > Buys it and may taste it on-premise

Short process and instant connect to the refreshing lime flavor

Innovation: altering the traditional sales and marketing process

Our strategy proposed, for the first time, addressed the four senses: visual, audio, taste and smell

1
1
proposed, for the first time, addressed the four senses: visual, audio, taste and smell 1 QR/LDPL/MKTG/01-03

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2

proposed, for the first time, addressed the four senses: visual, audio, taste and smell 1 QR/LDPL/MKTG/01-03
proposed, for the first time, addressed the four senses: visual, audio, taste and smell 1 QR/LDPL/MKTG/01-03

3

proposed, for the first time, addressed the four senses: visual, audio, taste and smell 1 QR/LDPL/MKTG/01-03

4

Spray and flavor card

A product presenter, at a liquor shop, would spray the flavored liquid on a flavor card for the consumer to smell, thereby inducing him to buy. Innovation currently under Global IPR protection process.

buy. Innovation currently under Global IPR protection process. Card front – spray side Card back QR/LDPL/MKTG/01-03
buy. Innovation currently under Global IPR protection process. Card front – spray side Card back QR/LDPL/MKTG/01-03

Card front spray side

Card back

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Poster

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Poster QR/LDPL/MKTG/01-03

Banner

Banner QR/LDPL/MKTG/01-03

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Dangler 1

Dangler 2

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Dangler 1 Dangler 2 QR/LDPL/MKTG/01-03
Dangler 1 Dangler 2 QR/LDPL/MKTG/01-03
Dangler 1 Dangler 2 QR/LDPL/MKTG/01-03
Dangler 1 Dangler 2 QR/LDPL/MKTG/01-03

Coaster

Coaster Recipe at the back so that people can carry the coaster QR/LDPL/MKTG/01-03

Recipe at the back so that people can carry the coaster

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Necker

Necker QR/LDPL/MKTG/01-03 Inside Pages Outside Pages

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Inside Pages

Necker QR/LDPL/MKTG/01-03 Inside Pages Outside Pages

Outside Pages

Promoter Uniform

Promoter Uniform QR/LDPL/MKTG/01-03

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Promoter Uniform QR/LDPL/MKTG/01-03

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Recreated spirit of Smirnoff Nightlife

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Launched variants with a touch of India

Poster for Smirnoff Masala Marke

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Poster for Smirnoff Masala Marke QR/LDPL/MKTG/01-03

Standee for Smirnoff Masala Marke

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Standee for Smirnoff Masala Marke QR/LDPL/MKTG/01-03
Brand Identity design, house style development, packaging graphics, name coining and color story QR/LDPL/MKTG/01-03
Brand Identity design, house style development, packaging graphics, name coining and color story QR/LDPL/MKTG/01-03
Brand Identity design, house style development, packaging graphics, name coining and color story QR/LDPL/MKTG/01-03
Brand Identity design, house style development, packaging graphics, name coining and color story QR/LDPL/MKTG/01-03
Brand Identity design, house style development, packaging graphics, name coining and color story QR/LDPL/MKTG/01-03

Brand Identity design, house style development, packaging graphics, name coining and color story

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Revamped a technology giant in the after sales service market

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Business challenge:

Problem

 Services or product offerings were not understood well by their customers (users, purchaser &
 Services or product offerings were not understood well
by their customers (users, purchaser & influencer)
 Honeywell was perceived as an unnecessarily
expensive player, contracts would go to value players
 Communication was only targeted towards purchaser
and often other decision makers are left unattended
 Brand touch points were insufficient to appropriately
communicate offerings resulting into longer decision
making time
 Communication was confusing and often lacked visual
simplicity & powerful unified strategy

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Lokusdesign response

unified strategy QR/LDPL/MKTG/01-03 Lokusdesign response  Our research & analysis could identify effective

Our research & analysis could identify effective new brand touch points & mar-com needs that were then strategically targeted to specific decision makers for multi point effect

Shifting the dialogue from rate to value by effectively communicating the value Honeywell brings to its products & services vis-a-vie its competitors

Communication strategy, service brand identity & visual language that can effectively communicate offerings

Simplifying and aligning the collaterals to a central thought

Total revamping of collaterals for key services

Differentiated in the crowded services market

Scope: Corporate identity design, brand management, communication design, brand manual, collaterals, rollout materials

Scope: Corporate identity design, brand management, communication design, brand manual, collaterals, rollout materials

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Corporate communication

Corporate communication QR/LDPL/MKTG/01-03
Corporate communication QR/LDPL/MKTG/01-03

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Corporate Brochure

Corporate Brochure QR/LDPL/MKTG/01-03

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Corporate Brochure QR/LDPL/MKTG/01-03

Direct mailers

Direct mailers QR/LDPL/MKTG/01-03

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Direct mailers QR/LDPL/MKTG/01-03

Quarterly Magazines

Quarterly Magazines QR/LDPL/MKTG/01-03

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Quarterly Magazines QR/LDPL/MKTG/01-03

Energized India’s biggest wind energy brand

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Branding for India’s one of the Biggest SEZ

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Elements of logo are incorporated into the surrounding landscape. Entrance signage QR/LDPL/MKTG/01-03 A B C
Elements of logo are incorporated into the surrounding landscape. Entrance signage QR/LDPL/MKTG/01-03 A B C

Elements of logo are incorporated into the surrounding landscape.

Entrance signage

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A

B

Elements of logo are incorporated into the surrounding landscape. Entrance signage QR/LDPL/MKTG/01-03 A B C
Elements of logo are incorporated into the surrounding landscape. Entrance signage QR/LDPL/MKTG/01-03 A B C

C

Elements of logo are incorporated into the surrounding landscape. Entrance signage QR/LDPL/MKTG/01-03 A B C
650 acres SEZ, Padubidri & Coimbatore QR/LDPL/MKTG/01-03

650 acres SEZ, Padubidri & Coimbatore

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650 acres SEZ, Padubidri & Coimbatore QR/LDPL/MKTG/01-03
650 acres SEZ, Padubidri & Coimbatore QR/LDPL/MKTG/01-03
650 acres SEZ, Padubidri & Coimbatore QR/LDPL/MKTG/01-03
650 acres SEZ, Padubidri & Coimbatore QR/LDPL/MKTG/01-03

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OUR WORK

Packaging Structure Innovation

Added shine to India’s most trusted brand

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Scope: Research, design innovation, engineering, prototyping, testing and post design support QR/LDPL/MKTG/01-03
Scope: Research, design innovation, engineering, prototyping, testing and post design support QR/LDPL/MKTG/01-03

Scope: Research, design innovation, engineering, prototyping, testing and post design support

QR/LDPL/MKTG/01-03

…and successfully launched mega brands

QR/LDPL/MKTG/01-03

Essenza Di Wills, ITC Ltd

Essenza Di Wills, ITC Ltd Scope: Research, design innovation, engineering, prototyping, testing and post design support
Essenza Di Wills, ITC Ltd Scope: Research, design innovation, engineering, prototyping, testing and post design support

Scope: Research, design innovation, engineering, prototyping, testing and post design support

QR/LDPL/MKTG/01-03

Fiama Di Wills, ITC Ltd

Fiama Di Wills, ITC Ltd Scope: Research, design innovation, engineering, prototyping, testing and post design support

Scope: Research, design innovation, engineering, prototyping, testing and post design support

QR/LDPL/MKTG/01-03

Fiama Di Wills, ITC Ltd

Fiama Di Wills, ITC Ltd Scope: Research, design innovation, engineering, prototyping, testing and post design support
Fiama Di Wills, ITC Ltd Scope: Research, design innovation, engineering, prototyping, testing and post design support

Scope: Research, design innovation, engineering, prototyping, testing and post design support

QR/LDPL/MKTG/01-03

Vivel Di Wills, ITC Ltd

Vivel Di Wills, ITC Ltd Scope: Premium soap design, quali design research, usability analysis, design innovation,

Scope: Premium soap design, quali design research, usability analysis, design innovation, detailing, engineering & prototyping

QR/LDPL/MKTG/01-03

Vivel, ITC Ltd Scope: Research, Packaging Structure design, 3D modeling/ CAD, Fitments, Prototyping, MFG Finalization

Vivel, ITC Ltd

Scope: Research, Packaging Structure design, 3D modeling/ CAD, Fitments, Prototyping, MFG Finalization and Release

QR/LDPL/MKTG/01-03

QR/LDPL/MKTG/01-03 Superia: ITC Ltd Personal Care Products Quali Design Research, Usability Analysis, Design Innovation,

QR/LDPL/MKTG/01-03

QR/LDPL/MKTG/01-03 Superia: ITC Ltd Personal Care Products Quali Design Research, Usability Analysis, Design Innovation,

Superia: ITC Ltd

Personal Care Products

Quali Design Research, Usability Analysis, Design Innovation, Design Detailing, Engineering, Prototyping

Created a market in a over crowded market

QR/LDPL/MKTG/01-03

Scope: Brand Identity design, House style development, packaging graphics, name coining and color story QR/LDPL/MKTG/01-03
Scope: Brand Identity design, House style development, packaging graphics, name coining and color story QR/LDPL/MKTG/01-03

Scope: Brand Identity design, House style development, packaging graphics, name coining and color story

QR/LDPL/MKTG/01-03

Re-positioned a product in an over crowded market

QR/LDPL/MKTG/01-03

Ranbaxy Laboratories Scope: Product structure, brand identity design, packaging design, label graphics, design detailing,

Ranbaxy Laboratories

Scope: Product structure, brand identity design, packaging design, label graphics, design detailing, engineering, prototyping

QR/LDPL/MKTG/01-03

Promotional pack for Color Gloss Shampoo, Godrej

Scope: Packaging graphics, color story

QR/LDPL/MKTG/01-03

Promotional pack for Color Gloss Shampoo, Godrej Scope: Packaging graphics, color story QR/LDPL/MKTG/01-03

Created packaging design that would stop a monstrous 41% counterfeit drugs market

QR/LDPL/MKTG/01-03

Anti- counterfeit Detection Counterfeit Track & Drug Detection Trace Integrity System Real Time Monitoring
Anti- counterfeit Detection Counterfeit Track & Drug Detection Trace Integrity System Real Time Monitoring
Anti- counterfeit Detection Counterfeit Track & Drug Detection Trace Integrity System Real Time Monitoring
Anti- counterfeit Detection Counterfeit Track & Drug Detection Trace Integrity System Real Time Monitoring
Anti-
counterfeit
Detection
Counterfeit
Track &
Drug
Detection
Trace
Integrity
System
Real Time
Monitoring

Scope: Research, Product design, Packaging Structure design, 3D modeling/ CAD, Fitments, Prototyping, MFG Finalization and Release

QR/LDPL/MKTG/01-03

QR/LDPL/MKTG/01-03

QR/LDPL/MKTG/01-03 The Growth Catalysts Pune, Mumbai, India I Helsinki, Finland www.lokusdesign.com I Santa Clara, USA

The Growth Catalysts

Pune, Mumbai, India

I

Helsinki, Finland

www.lokusdesign.com

I

Santa Clara, USA