A TIME TO REMEMBER

WARMING UP

1- Why do people take pictures? 2- Do you like taking pictures? What occasions to do like to keep images of? 3- Have mobile phones made us Picture Freaks, always wanting to take pictures? 4- What is the positive side of having cameras in mobile phones? 5- Make a list of companies which produce cameras 6- Make a list of companies which produce or used to produce picture rolls

FYI

1- listen to the audio mp3 extract and choose the correct answer: How many employees does Eastman Kodak employ: a) over 26, 000 b) under 30, 000 c) about 2,500 2- listen to the audio extract once again and correct the folloeing statements if necessary a) Kodak is and American company b) It is famous for manufacturing producing photografic materials and equipment c) The company is now producing mobile phones The company is now refocusing to compete in digital markets d) Kodak made the first camara for non professional expert users e) The company was founded in 1888 f) Kodak is a leading brand in leisure, commercial, entertainment and scientific photography 3- Complete the script below with one of the following words. Then, listen to the mp3 extract again and check your answers First- make- suitabe- inventor- equipment- multinational-entertaintment-marketsgenerates

Eastman Kodak Company is a MULTINATIONAL US corporation famous for producing photographic materials and EQUIPMENT It was a pioneer in film photography and is now refocusing to compete in digital MARKETS Kodak started as the Eastman Dry Plate Company, founded by INVENTOR George Eastman and businessman Colin Craft. They made the first cameras SUITABLE for non-expert use. Eastman made the slogan "you press the button, we do the rest," when he marketed the worlds FIRST simple camera in 1888. That camera was called the Kodak. It was so successful the word became the company name. The Eastman Kodak Company has become a leader in leisure, commercial, ENTERTAINTMENT and scientific photography. The company employs 25,000 people and GENERATES over $10 billion a year in revenue.

LANGUAGE

1- What is the noun form for the following verbs? Employ Succeed Focus Lead Produce Start EMPLOYEE SUCCESFUL FOCUSED LEADER PRODUCER STARTER

2- Choose 4 of the words listed above ( noun or verb) and write a suitable context for Jenny is a successful employee, I know her because she was my assistant a long time ago, and she always has been a really focused woman 3- Correct the following statements is necessary. There is incorrect use of past tense and present perfect. a) b) c) d) e) f) The company was a pioneer in the industry They have launched the first camera in 1888 Its profit was 4 million USD last year This year the company has introduced a new product in the market Profit went down last quarter They company won two important awards this month

WRITING

You are the CEO at Kodak. The companys R&D has made impressive advances in lenses for mobile cameras. They can take pictures in 3D. Write an email to the Motorolas CEO stating the following: introduce yourself ( name, position, company) say what Kodak has achieved, mention the commercial potential of the lenses in mobile phones. Say you would like to meet him/her to show the product