- 1 -

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A R T
O O N Z
ME D I A
- 2 -
ARTOONZ MEDIA ENTERTAINMENT LAB provides high quality,
time bound and cos t e ffe ctive Animation & IT s ervice s through
offs hore facilities in India"
AMEL integral Multimedia Animation,
Cartooning, BPO, Software and E-commerce
solutions Provider Company. It was started in
the year 2004 by a team of software and
multimedia professionals, with strong
industry experience and proven business
acumen in Indian as well as overseas
markets. We cater to the needs of Indian and
offshore clients for providing complete
business solutions.

Our 3000 square feet developmental facility
at Head Office , 3
rd
Floor, As hiana Galaxy,
Exhibition Road, Patna-1 Center houses
60+ Multimedia and software professionals
working towards providing top-of-the-line,
Our integrated approach with dedicated
support of professionals from diverse fields
such as Multimedia Product Production,
Marketing, Finance, and Materials, ensures
high-end products & services. We also
provide BPO, Animation Development
Training Program.

We believe that the AMEL form of capital
is the human capital, and we make a
constant endeavor to enhance its quality
and availability

The basic activity of grooming the Animation
& IT managers of tomorrow and not the mere
programmers has become the core practice of
our company. We believe in constant
development of our professionals, the
managerial level qualities including sharing
the team vision, the ability to take decisions,
guiding/ leading a team of developers,
communication / interaction, feedback /
accountability for work done, documentation
etc. are instilled in the developers under a
strict watch day-to-day working. Further we
conduct regular skills enhancement program,
seminars, classroom teaching & conferences to
keep our professionals updated with the latest
technologies

AMEL is a highly regarded Information
Technology organization. AMEL has provided
a full range of innovative and cost effective
Animation & IT services and solutions that
focus on satisfying client needs worldwide.
AMEL takes immense pride in its growth and
successful performance to date, which can be
directly attributed to our customers
satisfaction and confidence in our services.
The companys goal is to be a world class
global provider of Information Technology
services and solutions which would allow our
clients to harness the maximum advantage of
their existing computing infrastructure while
realizing the benefits of new technologies. The
company also seeks to develop long term
relationship with its clients based on its
commitment to providing the highest
professional and quality standards. The
companys expertise extends from traditional
Mainframe, legacy systems to Client / Server,
Internet / Intranet and other emerging
technologies. The company has a strong focus
on integrating new technologies with the
existing framework of legacy systems in a
manner that the advantages of current
technologies are realized while maintaining
the existing investment in computing
infrastructure or sacrificing the time-tested
reliability of older systems and technologies.
AMEL understands an organizations need to
meet critical deadlines, to be involved in new
project developments while maintaining
schedule commitments and budget
constraints. In this regard, AMEL provides
highly qualified professionals to meet such
organizational deadlines, working
independently or with the existing staff.




- 3 -

New Key Area

AMEL an Animation & IT solutions company
specializing in Animation & ITES/ BPO like
Multimedia Animation, Cartooning, Data Processing
and e-learning systems, has been in operation since
2004 AMEL has successfully implemented many on-
time, on-budget and on-spec projects. We recognize
that Animation & IT is a team activity, which often
requires a synergistic setting. From past experience,
the teams usually have members from the clients as
well as our organization. The work ethic and attitude
at AMEL is driven by the intent of a long-term
business relationship with our clients. AMEL
started out as a Multimedia Animation, Cartooning
Animation & ITES/ BPO/ Call Center and software
development company in 2004. Over the years we
have honed our Applications Development skills. We
have successfully transitioned the changing
platforms and technologies in the fast
moving Information Technology Enable
services. AMEL has worked on building
software applications across a wide range
of domain areas. Our consultants are
trained to have a deep understanding of
the clients knowledge domain to
successfully build a functionally accurate
Application. AMEL has diversified to
create flexible teams with Applications
and Systems personnel. This allows
AMEL to offer its clients turnkey
solutions for large or small projects. Our
clients have often complimented us on
our personable work attitude. We strive
to be prompt and courteous.

Services












MEDIA LAB PROFESSIONALS
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MEDIA PRODUCT CATEGORIES
HARDWARE
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Major Work Area
Animation development
works hop
Client-s erver/ web
applications
Sys te ms and networking
ERP
E-comme rce
Software de velopment
Animation & IT Project
Manage ment
Call Cente rs Initiative


You can call on us to fulfill your human
resource needs for full-time employees,
contract work, offshore developers, or off-site
project teams.

- 5 -
Animation & IT today according to
AMEL
Current Animation & IT systems are
automations of a small functionality of a
department. In such cases, an Animation &
IT projects requirement specifications would
be in the form of a set of functional
requirements and non-functional
requirements. The functional requirements
are specified as use-cases and the non-
functional requirements like performance,
security, diagnostics etc would be specified
separately. For applications that have user-
interfaces, a navigation layout would also be
provided. This mechanism was effective as
long as Animation & IT systems were used in
back-offices for automating laborious
activities.

Consult ing Services

AMEL offers a complete range of managed
services that span and encapsulate the entire
software development process which include
requirement definition, system design,
application development, system
implementation and maintenance. AMEL
can also assist in the analysis of your
organizations Animation & IT objectives and
provide an in-depth study to identify business
processes, elements, examine alternatives
and aid in the implementation of effective
solution suited to your organizations specific
requirements.
Profes s ional Services
AMEL offers Animation & IT specialists with
the most current state of the art skills that are
needed to meet clients' requirements and
their dynamic Animation & IT environments.
These highly qualified technical professionals
can augment your existing staff when critical
deadlines need to be met or when specific
expertise on new project developments is
required. Effective recruiting and extensive
investment in upgrading expertise allows
AMEL to provide quality personnel equipped
with the latest technology to provide services
to practically every line of business.
AMEL is an integral Multimedia, Animation and
Cartooning solution Provider Company. It was
started in the year 2004 by a team of
multimedia, animation and cartoon
professionals, with strong industry experience
and proven World of Animation business
acumen in Indian as well as overseas markets.
We cater to the needs of Indian and offshore
clients for providing complete animation and
cartooning solutions.










Our 2000 Sqft. fully developed facility at
Head Office 3rd Floor, Ashiana Galaxy,
Exhibition Road, Patna-1 Center houses 20+
Multimedia software professionals working
towards providing top-of-the-line
Animation and Cartoon Serial bes ides
Character
Des igning( Cartoon) , Creating top end
animations for Entertainment and web
world , creating s ound effects , Special
FX effects etc us ing the leading high
end application s oftware namely-
Adobe Photos hop, Adobe image ready,
Adobe illus trator, Adobe premier,
Morph editor, Marquee wizard, Swift-
3d, Sothink , Swis h, Macromedia
fireworks , Macromedia Flas h MX
20 0 4 , Macromedia After effects , Toon
Boom s tudio, Sound forge, Gold Wave,
Cool-3d, 3DStudio Max, Mobile
Application Programming J2ME, Dot
Net, Oracle and SQL Server. Our
integrated approach with dedicated support
A R T
O O N Z
ME D I A
- 6 -
of professionals from diverse fields such as
Multimedia Product Production, Marketing,
Finance, and Materials, ensures high-end
products & services. We also provide
Animation Development Training Program.
We believe that the AMEL form of capital is the human capital, and we
make a cons tant endeavor to enhance its quality and availability

AMEL is providing Animation learning
service through its AMEL EDUCATION
Centers in Patna, besides being one of the
pioneers in Animation training provider what
makes an AMEL distinct from others. AMEL
has designed this in collaboration with US
TOP 10 FIRMS. These courses are based on
the depth survey and information gathered
from the employers so that after being
equipped with the latest and most advanced
ANIMATION technological skills an AMEL
student may prove to be a PERFECT
FAnimation & IT in any MULTIMEDIA
DEVELOPMENT enterprise.
In addition to career courses AMEL also
provides various SKILL-UP short duration
courses which are especially suitable for staff-
members and service holders of a company or
organization who want to upgrade their present
skills to keep pace with the advanced
ANIMATION technology.

What distinguish AMEL from others are its
experienced and efficient faculties who are
specially and extensively trained by Leading
Animators of Walt Disney then certified to be
eligible to teach at these centers. Any other
institution in this field can hardly match this
aspect.

Skill set of AMEL Employees

Employees_Qualification
0
10
20
30
40
50
60
70
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.
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.
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B
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Most of the AMEL employees are Graduate Engineers, M.C.A., M.Tech, MSC, and M.C.M.
And Management Graduates.
0
5
10
15
20
25
30
35
Flash Cartooning DOT.NET
Oracle Mobile
Tech
Java J2ME
SAP Embedded
Systems
- 7 -
Employee Experience (in man-months)









The graphical presentation of work experience of our employee is presented here under. The
core team comprises of an average man month experience of 84 man months. The lowest
experience level is of 12 months.

ORGANISATIONCHART





Board of
Direct ors
Chairman
Chief
Execut ive
Officer
Managing
Direct or
Market ing
Head
Advert ising
Head
Technical
Head
Human
Resource
I nfrast ruct ure
Head
I ndust rial
Unit Head
Assist ant
HR - Planning
Assist ant
HR-
Management
Proj ect
Leader
( I n- House)
Proj ect
Coordinat or
Assist ant
Technical
Advisor
Key Animat or
( I n House)
Head
Cart oonist
( I n House)
Assist ant
Animat ors
Assist ant
Business
Manager

Business
Proj ect
Manager
Jr. Cart oonist Cart oonist
Coordinat or
Key
Animat or
( Out House)
Assist ant
Manager
Business
Associat e
Soft ware
Developers
Media
Developers
Sr. Archit ect
Workshop
Manager

1
2
26
%
2
4
24
%
3
6
12
%
4
8
6
%
6
0
8
%
7
2
6
%
84
14
%
84
+
4%
- 8 -

A N I M A T I O N D I R E C T O R (RESPOSIBLAnimation & ITY)



















Technical capabilities

1. Animation Technologies

Technologies : Animation and Cartoon Serial besides Character Designing
(Cartoon), creating top end animations for Entertainment and
Web world.

Adobe Photoshop, Adobe image ready, Adobe illustrator, Adobe
premier, Morph editor, Marquee wizard,Swift-3d,Sothink, Swish,
Macromedia fireworks, Macromedia Flash MX 2004, Adobe After
Effects, Toon Boom studio, Sound forge, Gold Wave, Cool-3d,
3DStudio Max, Maya 7.0, Combustion (SFx and Vfx)

Special Technologie s : Creating sound effects ,Special FX effects etc using the leading
high end application


Advance technologies : Mobile Application Programming J 2ME, Dot Net, Oracle and SQL
Server.

2. Web Related:

Technologies : Microsoft.Net, COM+ Components, ASP, VB Script, J ava Script,
VB, VC++, XML, DHTML, HTML, J ava, Macromedia Flash,
Macromedia Director.

Platform: OS for host servers: Windows NT Server, Windows 2000 Server
& Advanced Server, Linux.

Director 1
Address legal and
Administrative
requirements
Director 2
Develop and apply
industry knowledge

Coordinate the
Production of
animation

Develop and implement
visual effects designs

Develop and implement
designs

Originate and
develop the concept

Make presentations

Manage a major
project

Prepare a proposal

Develop and implement
designs for animation

Prepare camera-ready
animation

Produce storyboard for
animation

Collaborate with colleagues in
planning and producing a project
producing a project

Compile a production schedule

Participate in negotiations

Conduct research

Develop and implement an
operational plan

Establish and manage contracts

Participate in, lead and facilitate a team

Develop a narrative

Write the script
- 9 -
Database server: MSSQL Server 7.0, MS SQL Server 2000, Oracle 8 server.

Web Server: IIS web server, Site server 3.0, Commerce server

Architecture: Three tier architecture or N- tier architecture depending on
Business complexity to be handled and the no of users.

2. Application Development

Technologies : ERP, COM, DCOM, Visual Basic, D2K, J ava

Platform
OS Server: Windows NT, Windows 9X, Windows 2000, Windows 2000
advanced Server, Linux

Database Serve: MS SQL Server 7.0/ 2000, Oracle8.0

Architecture: Client server for Desktop application or 3 tier implemented on
Intranet i.e. using web technologies on the LAN to set up Intranet
& Run applications or web browsers through local web server.
Services

AMEL is Pioneer of world leading Animation & IT Company, Animation & ITG generate the
employment opportunity for young and energetic man, It deliver projects and services which are
driven by our client strategic goals and make a major impact for self reliance for our country success
in the Field of I.T. Animation & ITG Solution provider task force are working for promotion of
Animation & IT. Doing the following tasks.

1. CD Authoring of Education CDs, Informative CDs.
2. Setup Media Labs (Promoting Software Research & Development)
3. E learning, E-biz, E-banking & E-delivery System.
4. Software Research & Development.
5. Computer Education provider
6. Software Promotion through Consultant. (To avoid piracy)
7. Quick Education Loan.
8. Web Development,
9. Data Storage
10. Voluntary Services.
11. Self Reliance for our Country in the field of Software and Computer technology.

Other s ervices
We are planning to provide that types of services.
- 10 -
1. Software Testing

2. Medical Transcription

3. Technical Support

4. Architectural Design

5. Customer Interaction Services

6. CAD Conversion

7. Outbound Call Centers

8. Inbound Customer Support

9. Data Processing

10. Data Entry

11. Insurance

12. Content Development

13. DTP

14. e-Learning

15. EDM

16. Medical Animation

17. Animation

18. Embedded Software Solutions

19. Smart Card Software

20. Data Conversion

21. Internet Marketing

22. XML Conversion

23. Financial Services

24. Market Research

Software Development - Introduction

AMEL provides customized software solutions, web development, client/ server applications in
Microsoft.NET, J ava, ASP, PHP, MySQL, VB, SQL Server. We have experience in developing web
enabled applications and multi-tier database applications as well as stand alone desktop solutions.
- 11 -

"AMEL can benefit your firm by high quality
s oftware s olutions through our offs hore
facilities in India"
AMEL specializes in providing Animation & IT solutions through back office facilities in India. We
help our clients create value by implementing cost effective yet high quality solutions through our
offshore facilities in India.

We do application development on both Microsoft and Linux platforms with this offshore model. We
have experience developing client/ server and multi-tier database applications as well as stand alone
desktop solutions. We are focused on delivering customized application software solutions in
client/ server platform and in web domain. We also take care of more routine Animation & IT tasks
like application maintenance (bug fixes, new features etc.), testing of web based solutions, and web
publishing.
We provide software services that are delivered on time, within budget, and that exceed their quality
goals with a total customer-centric approach. We bring strong technical expertise to ensure that
software projects accomplish their software and business goals.
"We are focus ed on delivering cus tomized application s oftware s olutions in
client/ s erve r platform and in web domain through offs hore facilities in India"
Art icle I . We do application development on both Windows and Linux platforms. We have
experience in developing client/ server and multi-tier database applications as well as stand alone
desktop solutions. We are focused on delivering customized application software solutions in
client/ server platform and in web domain. We also take care of more routine Animation & IT tasks
like application maintenance (bug fixes, new features etc.), testing of web based solutions, and web
publishing.

This business is a LTD. company
Article II. This business provides Products and Services for Businesses and Consumers

Long-Term Goals :

1. Software Development (Export Oriented)
2. Software Education
5. Software Marketing and Consultancy
1. Software Development
2. Web Application & Infrastructure
3. Biotechnology
4. Embedded System
5. R&D services

Current Software Development Team

1. 2 Directors
2. 1 Technical Director
3. 34 Design Engineers
5. 10 Software Consultants
4. 6 General Staff
- 12 -

Products / Services :
1. Net Logue
Complete B2C (Business through NET)
Client: U.K.
Tool: Visual Basic, SQL server, IIS, J ava
EOU registered product.
Latest updating version: 3.0

2. Commerce
Complete Commerce Solution for B2C and B2B firm
Provides : Commerce server Manager, Portal support, and business logics
Tools : Commerce Server, Site Server, Visual Basic, ASP, IIS, SQL Server 2000
Client: Currently 25 firms registered as demo, final completion 2005

3. eFocus
Accounting Package
Provides : Support Business Logics and web publishing data
Fully secure
Tools : Visual Basic, Access
Client: Developing phase

4. Edumin ( Complete School Adminis tration Sys tem)
Customize Software for School Administration
Provides : Student Details (attendance, fee, result,) Hostel, Library, Employee, salary, Exam
Records, expenditure, revenue, administration system.
Fully secure
Tools : Visual Basic, Access.
Client: Upto 50 Schools purchase Edumin

5. Univers ity ( Complete Univers ity Adminis tration Sys tem)
Customize Software for University Administration
Provides : Student Details (attendance, fee, result records) Hostel, Library, Employee, salary, Exam
Records, expenditure, revenue, Subject Updating support, Result Publishing on Internet. Could be
easily network enabled to interlink various branches under one management.
Tools : J ava Swing and Oracle 8i.
Features : Complete java based product.
No dependency on other software, hence reducing overall expenditure.
Fully secure
Maj or Client s: Universit y and Colleges


6. ERP Solut ion Provider.
Type of People Who Will Buy Our Products/ Services: End User, Business, Organisation, Institutions,
Govt. and Public Sector Company.
Our typical services include:
Client server based software application in various platforms like Visual Basic, SQL Server,
Oracle etc
Web Application Development in .NET, J ava, ASP, PHP etc
Systems Programming in C, C++, Perl
- 13 -
Migration of systems from one database system to another e.g. SQL Server to Oracle , Informix
to Oracle etc
Applicat ion Maint enance
We provide development support for bug fixing and for incremental enhancements in existing
applications.
Tes ting
Provide life cycle testing of web based applications and client server products. Automate test runs
wherever possible. Use off-the-shelf tools to reduce testing cycle time.

Current Advertis ing: Through Web, Ad and Consultant

Current Pers onnel Situation: Better

Plan to Market To: Through Our Consultant, Ad, E-commerce

Differs from Competition: Better Quality and Experience of Market

Advertis ing Plans : Seminar, Presentation, and Catalogue

Production Cos ts : Upto to 5 Crores

Data Processing Services

"Our s ervice s are ideally s uited for voluminous data e ntry applications s uch as
Databas e updating, Forms Proce s s ing, Data Cle aning etc"
AMEL provides On-line Data Entry, Data Conversion, Forms Processing, OCR Clean up, Web
Research, Image Keying services etc. Our services are ideally suited for voluminous data entry
applications such as Database updating, Insurance Claims Processing, Data Cleaning etc. through our
offshore facilities in India. The typical services include:

1. Data Entry
Text, Numeric or Alphanumeric entry
Printed or Handwritten matter
Hardcopies or Scanned Images
Some typical examples include
Dictionaries, Manuals, Encyclopedia etc.
Surveys
Questionnaires
Company reports
- 14 -
Material Safety Data Sheets (MSDS) forms
Index cards
Market Research Tabulations
Warranty registrations
Guest/ Customer comment cards
Property tax records
Accounting and Book keeping
Extracting data from Catalog
Payroll Services
2. Large Volume Data Proces s ing
Formatting of Data like mailing list
Database creation and updating

3. Data Convers ion
OCR Clean up, ICR, OMR
Scanning from hardcopies, microfilms, microfiche
Indexing
Archiving
PDF conversion: PDF to text, HTML etc.
HTML conversion, XML tagging
Document conversion

4. Web Res earch
Web Research / Web Mining
Searching WWW site and finding out relevant information
Compilation of making lists from WWW sites
Internet Search, Product Research, Market Research, Survey, Analysis.
Web search and online Form Entry and web-to-web entry.
Online research and create a Database into Microsoft Office.

5. Forms Proces s ing
Credit Card Processing
- 15 -
Insurance Claims Processing
Market Research forms entry
Warranty Registration
Survey Forms Processing
Order Processing
6. Book Keeping, Accounting and Financial Services
General Ledger
Accounts Receivables
Accounts Payable
Bank Reconciliation
Financial Statement
Adjusted entry Ledger
Assets / Equipment Ledgers
When it comes to data format, we are flexible. Some of the typical formats in which we can deliver the
data are:
Database Format
Excel Format (*.xls)
Word Format (*.doc)
Acrobat Portable Document Format (*.pdf)
Access Format (*.mdb)
Text Format (*.txt)
HTML Format
ASCII
Binary
Or any other type you need
The final output can be provided through any of the following media:
Via Internet E-mail
FTP upload
CD-R or CD-W
Web Des igning Services
- 16 -
AMEL specializes in developing custom websites which can be as simple as static pages or complex
portals, flash and database driven sites including total E-commerce solutions.
AMEL de s igns webs ites that are s imple yet attractive and e as y to navigate . We
als o pre pare meta tags s o that the webs ite does we ll on s earch engines ."
AMEL designs creative websites utilizing the latest digital image enhancement software.
We can developed
Business web presence - Static, Dynamic, Flash web-sites
Database driven web-sites
Web based Applications such as Search engines, Chat, Email, etc
Redesign your existing website

Our Infras tructure and Team
Latest multimedia computer systems, scanners, printers and other resources
Our own dedicated servers and server admin staff
A team of Copy writers, Visualizers, Graphic Designers, Front-end and Database Programmers
Web promotion techniques and promotion software
24 hours online dedicated internet communication link
Ar t i cle III. Infr a s t r uct ur e
"We have s tate of the art infras tructure with ove r 10 0 works tations and high
s peed data communication lines "
The details of our infrastructure are given below:
Facilitie s
Carpet Area of more than 3000 Sq. ft
Adequate storage area with full Security
Adequate fire safety systems
Fully Centrally A.C office with ergonomically designed furnitures
In-house recreation facilities
Equipments
Over 75 Work Stations at present with a capacity to increase upto 150
Laser J et, Desk J et and other printers etc.
High Speed Scanners
Hard Disk capacity of more than 1000 GB.
Round the clock power supply with backup facilities.
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Adequate Data Backup with CD Writer, Zip Drives etc.
Communication
Dedicated Leased line for high speed Internet access
Cable connection as backup for Internet
Modem, Routers and all necessary facilities
Sys tems Environment
Servers: Windows 2000 Advanced Server, Windows NT, Linux
Back-up Server
Structured cabling for high speed data access and reliability
Capable of supporting batch upload/ download
Capable of expanding to multiple database-server and multiple data/ document servers over
LAN/ WAN
Man Power
150+ Personnel
Highly skilled & experienced personnel, well conversant with English language
Round the clock work in 3 shifts on 24/ 7 basis
In-house technical support


Details of the Human Res ource & Management
(a) You will serve in a full-time capacity as

Project Executive (E101)-Grade A
Project Executive (E101)-Grade B
Project Executive (E101)-Grade C
Data Analyst (D201) - Grade A
Data Analyst (D201) - Grade B
Data Analyst (D201) - Grade C
Project Manager G1 (M301)
Project Manager G2 (M301)
Operation Manager A1 (O401)
Operation Manager A2 (O401) of the Company.
Chief Operational Manager (A501)

Ob ject i v es of t he Huma n Res our ce & Ma na gement :-The main objective of the department of
the Human Resource & Management of the company is to acquire and train the candidate under a self
supporting basis whereby the selected candidates undergo specific Animation & ITES industry
training at subsidized cost at the training center equipped with the most advanced infrastructure and
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highly qualified faculty. Upon successful completion of training, they will be absorbed as permanent
employees in our company and other benefits and allowances like P.F, gratuity. ESI, etc.

CONTACTS US:-
AMEL
3
RD
FLOOR, ASHIANA GALAXY, EXHIBAnimation & ITION ROAD, PATNA-1
PH: - +91-9334151851, 9334446224.
Fax: - +91-612-__ _______ _.
Website: - www.artoonzmedia.com
Email:- artoonzmedia@gmail.com