Current mobile

phone service
provider(s)
2
2
1
6
5
5
1
1
1
2
2
1
2
1
1
1
1
3
2
6
2
2
4
1
2
2
2
2

3
2
2

Current Mobile
handset

Source of
purchase
Internet,
2 Friends/Family
1 Internet
2 Friends/Family
4 Friends/Family
2 own perception
4 Friends/Family
2 Retail Store
1 Internet
Internet,
1 Friends/Family
Internet,
1 Friends/Family
Internet,
1 Friends/Family
2 Friends/Family
Internet,
4 Friends/Family
2 Friends/Family
2 Internet
Internet,
2 Friends/Family
Internet,
1 Friends/Family
Internet,
4 Friends/Family
4 Friends/Family
2 Friends/Family
Internet,
2 Television
2 Friends/Family
Internet,
1 Friends/Family
2 Television
Internet,
2 Friends/Family
Internet,
Friends/Family,
1 Television
2 Friends/Family
2 Friends/Family
Internet,
Friends/Family,
Television,
2 Newspaper
Internet,
2 Friends/Family
2 Friends/Family

How many
different mobile
phone service
providers (other
than the one
currently using)
have you used
in the last five
years?

How many
different brands
of handsets
(other than the
one currently
using) have you
used in the last
five years?

3
2
0
2
2
1
3
4

3
2
0
2
2
4
0
3

1
2

1
0

2
2
1

4
2
2

2
1
2

3
1
2

3
1

1
2

3
1

1
1

3
1
2

3
1
2

3
0

2
1

2
2
1
2
1
1
1

Internet,
Friends/Family,
Television,
1 Newspaper
4 Friends/Family
2 Friends/Family
1 Internet
Friends/Family,
Television,
3 Newspaper
3 Internet
1 Television

0
1
2
3

2
1
2
1

1 >4
4 >4
3

Type of
relationship

Switch of
service provider

Switch of
handset

Price

Connectivity

2
2
1
2
2
2
1
1

2
2
1
1
2
2
2
2

1
2
1
1
2
1
2
2

4
5
5
3
1
4
5
3

5
5
4
2
5
4
5
4

2
2

1
2

1
2

2
5

5
4

2
2
1

2
1
2

2
1
2

5
5
2

5
5
5

2
2
2

2
2
2

1
1
1

5
3
4

2
5
4

2
1

1
2

1
2

5
3

4
5

2
2

2
2

2
2

5
5

4
5

2
2
2

2
2
2

2
1
1

4
4
4

4
4
4

2
2

2
2

1
1

4
2

4
5

2
1
2
2

2
1
2
2

2
1
1
1

4
5
4
5

5
4
4
5

1
1
2

2
2
2

2
2
1

5
3
4

5
5
5

Variety of Plans

Customer
Care/After Sales
Service
Price_handset

Value Added
Service

Applications

5
5
1
2
4
4
4
4

3
5
3
3
3
4
2
3

4
5
2
2
3
3
5
5

3
5
5
4
1
5
5
4

5
4
4
4
4
4
2
4

4
3

1
1

3
5

5
5

4
3

3
5
4

4
2
2

2
5
5

2
5
5

5
5
4

5
4
3

1
5
4

4
3
3

2
4
4

2
5
4

3
4

4
4

2
4

3
3

2
4

5
5

4
4

4
5

5
5

3
4

4
3
4

2
3
3

2
5
2

3
4
4

4
3
4

4
5

2
4

4
5

5
3

4
4

4
3
3
4

4
3
2
2

5
4
3
2

2
5
4
4

5
5
3
5

5
3
5

4
4
4

5
3
4

5
1
5

4
5
4

Camera

Battery Back Up

Customer
Care_handset

Vodafone

Airtel

4
4
1
3
5
4
4
4

4
5
3
4
5
4
4
5

4
4
2
3
4
3
5
4

5
5
3
3
4
3
4
4

4
5
4
4
4
5
5
4

4
4

4
5

3
5

5
4

5
5

5
4
5

5
4
4

1
5
5

4
4
2

4
4
5

5
2
3

5
4
4

4
5
3

3
4
4

4
3
5

4
3

4
5

5
4

3
4

2
5

4
4

4
4

3
5

5
5

4
5

4
3
2

3
4
2

3
4
4

4
4
4

5
3
5

4
5

3
5

4
4

4
5

4
4

5
4
4
4

5
4
4
4

4
4
3
1

5
4
5
4

5
4
4
4

4
4
4

5
3
5

5
2
5

3
4
5

5
3
5

Aircel

Idea

Reliance

Tata Indicom

Others_service

2
3
2
3
3
2
3
2

3
4
3
3
4
4
3
3

3
2
2
2
2
1
2
2

3
2
2
3
2
3
2
2

3
1
2
2
2
2
3
1

4
2

4
3

3
2

3
2

3
3

3
3
3

3
3
4

3
3
3

3
3
2

3
3
1

2
1
2

3
1
3

5
2
2

2
1
2

1
1
3

4
2

4
3

4
3

5
3

3
2

5
4

4
2

2
3

3
3

2
3

3
2
3

3
2
2

3
2
3

3
2
2

3
2
3

3
2

3
2

2
1

4
2

2
2

3
2
3
3

4
3
2
3

3
2
3
2

3
2
4
3

3
2
1
2

2
2
3

2
3
3

2
2
3

2
3
3

2
1
2

Nokia

Apple
4
5
4
3
5
3
5
3

Sony

RIM (Blackberry)

Samsung

4
5
3
4
4
5
4

3
3
3
4
4
3
5
3

3
4
4
4
5
1
5
3

5
5
5
4
4
3
5
4

3
4

5
5

4
3

5
5

4
3

4
4
5

5
5
5

3
5
4

4
4
5

2
4
3

5
4
4

5
5
5

3
3
3

5
2
4

4
2
3

3
4

5
5

2
3

5
4

4
3

5
4

4
5

3
4

4
4

5
4

3
3
4

5
5
4

3
2
2

3
4
3

4
4
3

4
4

5
5

3
2

4
4

5
3

4
3
3
4

5
5
4
4

4
3
3
3

5
3
4
4

5
5
3
4

4
2
5

5
5
5

3
4
5

5
4
5

2
4
4

LG

Highest
Qualification

Gender

Annual Family
Income

Age

2
3
3
2
3
2
4
3

1
1
1
1
1
1
1
1

1
1
1
1
1
1
1
1

4
5
5
5
5
5
3
3

22
27
23
22
22
23
25
25

24

21

3
2

1
1

1
1

3
3

21
22

2
4
1

1
1
2

1
1
1

3
3
2

24
23
21

21

21

3
3
3

1
1
1

1
1
1

2
2
2

25
21
22

1
2

1
1

1
1

2
2

22
25

2
3

1
1

1
1

2
2

21
21

22

4
1
2

1
1
1

1
1
1

1
1
1

22
22
23

24

2
2

1
2

1
2

1
4

22
23

4
2
3
2

1
2
2
1

2
2
2
2

4
5
5
5

23
26
22
25

2
3
4

1
1
2

2
2
2

5
3
1

24
25
23

airtel
Voda
Rel
airc
idea
Other

1
2
3
4
5
6

Samsung
Nok
App
Others

1
2
3
4

post
Prepaid

1
2

If you are
permitted to
retain the
current mobile
phone number
you have, would
you go for a
change of your
current mobile
phone service
provider?
yes
no

1
2

2-4 lacs
4 to 6 lakhs
6 to 8
8 to 10
10 upwsrds

For all qns

1
2

yes
no

1
2