SUMMER TRAINING REPORT On GALLUP GALLUP WORLD POLL Submitted in partial fulfillment of the requirements of Post Graduate Programme

(PGP)

By SANDEEP (2007-09) Roll No.-PG20072216 IILM Institute for Higher Education DLF Golf Course Road, Gurgaon-122 003

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PREFACE
Summer Training constitutes an important part of a good practice Oriented management course. According to the syllabus of MBA each student of the department has to go 6 weeks practical training in a commercial organization or industry. So on partial fulfilment of this requirement, I underwent this training at Marketing Research department, Gallup Organization, Gurgaon. Practical training is necessary to learn as to how theoretical concepts can be put to the practical uses. I went to the training knowing some basic principles of management and its allied which are mentioned in the books. They are meant for ideal situations of a concern. So, much of that, at time, it seems as if they have lost their identity. During my short stay at the organization, I visited almost all the departments (Finance department, Administration department, Human resource Development) located in Gallup Organization. The way in which I collected information can be divided into three parts: Discussion with management and its employees. Observation. Study of documents. The experience gained through was not of any specific nature but a general one. I learnt how day-to-day problems are tackled by the executives. How an industrial unit is run. The overall knowledge gained by me will be reflected in the training report itself.

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ACKNOWLEDGEMENT
It may take just formality to deference and hallucinate net of heightened words, to express gratitude in favour of a teacher, or an institute but the fact is somewhat different that the feelings of an obliged heart cannot be put on papers. Always there remains a lot to say but want of words too. I would like to thank IILM, Gurgaon for providing me this opportunity to prepare this valuable project. I take this opportunity to express my sincere gratitude to Mrs. Mona Pandey (IM) who took great pains in going through each step of my project and made valuable comments and suggestions, which has helped me in preparing this project on time. To him I am especially indebted. I also want to thank Mr. PARNOY and to all other employees who have given their valuable time for the completion of this project. I also express my gratitude to the honourable director of my institute Prof. Badal Mukherji, Ms.Sumati Channa, and to the whole faculty members. Finally, I would like to thank my family who has supported me in making this project.

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DECLARATION
Sandeep, student of IILM Gurgaon, hereby certify that the project study title Gallup World Poll is an original piece of work and is being submitted in partial fulfilment for the award of the Masters Degree in Business Administration of IILM Gurgaon. I hereby declare that all the information provided in the project is valid and is based on immense research work done. All the data provided is factual and based on the information provided as per the website and the employees of the organization.

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MEANING OF THE PROJECT

The word project has a great importance in the development of new things, ideas or technique. The importance becomes specific for the academic purpose. When the study is about management then it becomes more specific. Each single alphabet of this word represents the phase of management.

It implies 'Planning'. It gives the frame work of future. It is a pre-determined procedure about the future work.

R It implies 'Resources' or the available means, which we will go ahead. Resources have
their own role in the development of ay organization.

O J E C T

It implies 'Operation' or the existing or adopted sequential

procedure.

It implies 'Joint Efforts', which directly indicates towards teamwork. It implies 'Effectiveness' every aspect of the project should be effective. It means to 'Collect' that is to bring together all the relevant things which are necessary to make any project effective. It implies 'Techniques'. Without a new or developed technique an organization can't compete in this highly changing environment.

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Table of Contents
1. Executive Summary 2. Company Study
a) Industry Study b) Organization Structure: Company history; Ownership patterns, Divisions, number of People; Department workers etc. c) Products & Services d) Competitors e) Any other relevant information

3. Project
a) b) c) d) e) f) g) Introduction Objectives (Assignment/ Project/ Work/ Research) Methodology : (Problem Definition, Research / Data Collection) Analysis, Results & Findings Conclusion & Recommendations Appendix References.

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Executive Summary
The Gallup Organization provides a variety of management consulting, human resources and statistical research services. The Gallup Organization has over 40 offices in 27 countries. World headquarters are in Washington, D.C.; operational headquarters are in Omaha, Nebraska. A Gallup Poll is an opinion poll conducted by The Gallup Organization and frequently used by the mass media for representing public opinion. The Gallup Poll is named after its inventor, the American statistician, George Gallup. Until the mid-1980s the Gallup Poll conducted its polls using door-to-door sampling methods. Now, however, nearly all samples are chosen using the process of random digit dialling. The Gallup Poll has existed since the 1930s. Historically, the Gallup Organization has measured and tracked the public's attitudes concerning virtually every political, social, and economic issue of the day, including highly sensitive or controversial subjects. Although Gallup has typically conducted its polling activities in collaboration with various media organizations and, on occasion, with worldwide associations and academic institutions, these polls are reputed to have been carried out independently and objectively. Gallup polls are usually accurate in predicting the correct outcome of the current United States presidential election. A notable exception is the 1948 Thomas Dewey-Harry S. Truman election, where nearly all pollsters predicted a Dewey victory. The Gallup poll also inaccurately projected a slim victory by Gerald Ford in 1976, where he lost to Jimmy Carter by a small margin. The Gallup World Poll gives you knowledge to develop strategies based on the current opinions and behaviors of the world's 6 billion citizens. The World Poll is the world's most comprehensive database of behavioral economic measures.

While traditional economic measures examine the effects of what is happening in the world, the Gallup World Poll provides empirical insights to the causes behind those events. This information empowers decision makers to better anticipate and address vital issues.

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The Gallup World Poll continually surveys citizens in more than 140 countries, representing 95% of the world's adult population. General and regional-specific questions, developed in collaboration with the world's leading behavioural economists, are organized into powerful indexes and topic areas that correlate with real-world outcomes

I did survey in Sadelpur, Hisar (Haryana) and on the basis of that I am giving my analysis. This analysis has no connectivity with original finding of Gallup organization.

Some key findings of Gallup World Poll

Large majorities of Sadelpur citizens believe that democracy is the best system of government and are satisfied with it, according to a new Voice of the People survey. Despite this clear legitimacy of the system, strong criticism are made on its functioning: The poll, which interviewed over 15 people in this Summer, shows that nearly half of the respondents think elections in their country are not free and fair and six in ten that governments across the world do not follow the peoples will when it comes to making decisions. Most of the people about 8 out of 10 have confidence in the military, in the judicial system and in the local police All people told that this place is safe ,and law and order is maintained here means money/property stolen did not take place here and everybody is feel safe walking alone at night Almost every body have capabilities to meet their everyday, basic needs like enough money for food and enough money for clothing. But those people have problem with running water in home and electricity in home Most of the people around 90% are earning money for their living from agriculture and literacy level is very poor

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Industry Study
Consulting, in the business context, means the giving of advice for pay. Consultants offer their advice and skill in solving problems, and are hired by companies who need the expertise and outside perspective that consultants possess. Consulting firms have one thing in common: they run on the power of their people. The only product consulting firms ultimately have to offer is their ability to make problems go away. As a consultant, you are that problem-solver. After a decade of sizzling growth and enviable profits, the consulting business was forced to pull in its reins during 2001-2003. The stock market bust of 2000-2001, particularly in the technology and telecommunications sectors, caused this. Tech companies that were once lucrative consulting clients disappeared under crushing financial losses. Meanwhile, a general economic slowdown in most of the developed world further hampered the consulting industry. However, consultancies are posting significant growth today, and generally the industry posted very good financial gains for 2005-2006. The different types of consulting include Management, strategy, financial, HR, environmental consulting etc. The worldwide market for management consultancy is currently worth over $100 billion having grown from less than $10 billion over the last decade; US Firms contributes to around 50% of this. Approximately one tenth of that work is generated by UK based consultancy firms. The UK and Germany are by far the largest markets in Europe, each representing 27 per cent of the total. In third place, France represents 16 per cent of the total European market of 47.5 billion Euros. IT and outsourcing related consulting account for half of all fee income. Financial services work generates about 25 per cent of UK fee income and the public sector and retailing represent about 12 per cent each.

Latest Trends in Consulting Industry:

Multi-Sourcing: A growing trend amongst clients to switch away from the mega-deal with one consultancy, and pressure to get multiple firms to collaborate on projects. The message is that clients want consultants to work together. They don't expect one firm to supply everything. Pricing Strategies: One question that needs to be addressed is how much can a consulting firm shift the payment a client owes them out over a period of years, either amortizing it or simply deferring payments? When do this industry get to the point that consulting firms are acting as banks? They may end up with the equivalent of a bank's bad debts. The price margins have come down significantly. Off shoring: The issue is not so much about doing work in different parts of the world or high-cost economies versus low-cost economies, but about the balance of costs firms should have going forward. How many high-paid people do you need and how many less expensive people? Do they have to be in the same firm? If not, how do you join them together? With the higher profit margins of five or six years ago, you could get away without asking these questions. But now the balance of high-cost and low-cost resources is going to be fundamental. Consulting is no more just limited to giving advice, but now consultants play crucial role at all stages till implementation of strategies. This is achieved by strategic alliances and partnering with clients.

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Over the last couple of years, the Indian landscape for outsourced market research is changing rapidly. While most of the global firms like Taylor Nelson Sofres (TNS), MarketTools and Greenfieldonline are operating large captives in India, many Indian companies are gearing up to tap opportunities in market research outsourcing. India today has about 15 MR firms including large ones like Ugam Solutions, Annik Systems, Cross-Tab and Markelytics. Even BPO firms like WNS and knowledge process outsourcing firm like eValueserve have significant presence in this field. Consulting Industry Overview Statistic Quantity Unit Global Consulting Industry Revenues (including management, IT, HR, 310.0 Bil. US$ operations & strategy consulting) Projected Annual Compound Growth of 7.1 % Consulting Market India's Outsourcing Industry 40.3 Bil. US$ India's Outsourcing Industry 73-75 Bil. US$ U.S. Management, Scientific & 160.3 Bil. US$ Technical Consulting Industry Revenues U.S. Management, Scientific & 149.3 Bil. US$ Technical Consulting Industry Revenues U.S. Environmental Consulting Services 10.2 Bil. US$ Revenue U.S. Accounting Industry Revenues 110.3 Bil. US$ U.S. Accounting Industry Revenues 105.1 Bil. US$ U.S. Accounting & Bookkeeping Services Employment, Seasonally 988.7 Thous. Adjusted Employment in U.S. Management & 952.8 Thous. Technical Consulting Firms Year 2007 2006-10 2008 2010 2007 2006 2007 2007 2006 Mar-08 2006 Source KEN KEN NASSCOM NASSCOM PRE Census Census PRE Census BLS BLS

Fiscal year ended March 31. Includes export revenues for IT Services, BPO and software consulting, not including domestic consumption. PRE = Plunkett Research Estimate KEN = Kennedy Information NASSCOM = National Association of Software and Services Companies Census = U.S. Census Bureau BLS = U.S. Bureau of Labor Statistics

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Their customer list also includes large firms and Fortune 1000 companies. Cross-Tab, for example, claims to be serving customers like BBC, IBM, Microsoft, MSN, Oracle, Standard Chartered, and Nike among others. Markelytics claims to have successfully delivered over 300 projects for over 30 customers across the globe, including SAP, BBC, Gallo and Gallup. According to European Society of Market Research (ESOMAR), a global association of market research professionals, the global market research industry is estimated to be about $21 billion, of which 50 per cent can be outsourced. The Nasscom-McKinsey ITeS report puts the opportunity in the MR domain in excess of $5 billion. Industry sources say that most of the MR firms in India are growing at more than 80 per cent year-on-year and expected to grow further in the next two years. The lucrativeness of MR outsourcing can be gauged from the fact that Raman Roy, considered to be the pioneer of the BPO industry in India and ex-chairman & MD of Wipro Spectramind (now Wipro BPO), is among the promoters of Annik Systems. Roy has a 40 per cent stake in the company. Looking at future opportunities, the Indian MR firms are busy strengthening their North American and European operations by roping in global experts to head their teams. Markelytics has roped in Fredrik Nauckhoff, a former president of ESOMAR, to its board. Nauckhoff, who has got over 30 years of experience in market research, will be responsible for heading Markelytics' European operations. According to a recent research report by Kedar Sohoni and Aswin Mittal, both directors of Cross-Tab Marketing Services, over 80 per cent of the Fortune 500 companies are directly or indirectly looking at outsourcing large parts of their MR back office works, including MR processes, to offshore locations like India. While a majority of the MR works presently is being outsourced to India is in data processing and survey programming, as maturity levels of offshore locations increase, outsourcing of other components would also grow.

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ORGANIZATIONAL STRUCTURE
An organizational structure is a mostly hierarchical concept of subordination of entities that collaborate and contribute to serve one common aim. Organizations are a number of clustered entities. The structure of an organization is usually set up in one of a variety of styles, dependent on their objectives and ambience. The structure of an organization will determine the modes in which it shall operate and will perform. Gallup has functional structure. It groups employees together based upon the functions of specific jobs within the organization

Gallup worldwide Head

Head Asian Operations

Managing Director India

GM (Research)

GM (Design &

GM (Marketing

Business manager (Research)

Business manager (Research)

Business manager (Operation)

Business manager (Marketing )

Executive

Executive Executive Executive Executive

Executive Executive

Executive

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BRANCH OFFICE
Below diagram is showing functioning of the branch office in Delhi.

Branch Director

Program Director

Assistant Program Director Senior Regional Officer Regional Executive

Regional Field Controller Field Controller

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Company Study
About Gallup
Gallup has studied human nature and behaviour for more than 70 years. Gallup employs many of the world's leading scientists in management, economics, psychology, and sociology. Gallup consultants help organizations boost organic growth by increasing customer engagement and maximizing employee productivity through measurement tools, coursework, and strategic advisory services. Gallup's 2,000 professionals deliver services at client organizations, through the Web, at Gallup University's campuses, and in 40 offices around the world. The Gallup Organization provides a variety of management consulting, human resources and statistical research services. The Gallup Organization has over 40 offices in 27 countries. World headquarters are in Washington, D.C.; operational headquarters are in Omaha, Nebraska. The Gallup Organization was founded in 1958, when George Gallup grouped all of his polling operations into one organization. After Gallup's death in 1984, The Gallup Organization was sold to Selection Research, Incorporated (SRI) of Lincoln, Nebraska in 1988. SRI, founded in 1969 by the psychologist Don Clifton, pioneered the use of talent-based structured psychological interviews. The current Chairman and CEO of The Gallup Organization is Jim Clifton. Gallup Europe is part of the Gallup Organization. Established in 2003 in Brussels as a joint venture of various European offices, Gallup Europe acts as the coordination centre for polling activities in Europe and provides evidence-based policy research and measurement-based strategic advice for all policy areas to policy- and decision-makers. It is notably the current provider of the European Commission's "Flash Euro barometers"

Gallup Executives
Title Chairman, President, and CEO Vice Chairman and CFO EVP and COO Name & Bio James K. (Jim) Clifton James (Jim) Krieger Jane E. Miller

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Products & Services

The Gallup Organization is one of the world's premier research-based management consulting firms. Gallup has studied human nature and behaviour for more than 70 years and employs many of the world's leading business professionals. Gallup consults with organizations to help them manage their employees and engage their customers. Gallup consulting, development, and lifelong learning programs help individuals achieve higher levels of productivity and fulfilment. Gallup is a global presence, delivering its products and services on the Web and through offices located in more than 50 cities around the world.

The Gallup Poll has built its reputation on delivering relevant, timely, and visionary research on what people around the world think and feel. Gallup Poll consultants assist leaders to identify and monitor behavioural economic indicators worldwide.

Gallup Consulting is a global research-based consultancy, specializing in employee and customer management. Gallup consultants draw on a suite of constructs and tools like Human Sigma to drive business performance.

Gallup University is a leading provider of degree and non-degree programs in management education and leadership development. Gallup University offers a complete curriculum on managing employee and customer assets and the factors that drive individual and organizational performance.

Gallup Press educates and informs the people who govern, manage, teach, and lead the world's 6 billion citizens. In addition to offering books on ground-breaking management, social, and political research, Gallup Press produces the Gallup Management Journal, a monthly online business publication with actionable insights for business leaders and serious management thinkers

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Competitors
The Gallup organization faces stiff competition on a number of fronts. Exhibit shown below show the outlines the major types of competitors of Gallup organization. It is important to note that the Gallup organization is quit differ to all major brand competitors.
Company Location

Boston Consulting Harris Interactive McKinsey & Company

Boston, MA Rochester, NY New York, NY

McKinsey & Company is a global management consulting firm. They are the trusted advisor to the worlds leading businesses, governments, and institutions. They help leaders make distinctive, lasting, and substantial improvements to the performance of their organizations. They tackle their most difficult issues and serious challenges. They provide our people an outstanding place to work, with opportunities for growth that they can find nowhere else. They have an unparalleled depth of both functional and industry expertise as well as breadth of geographical reaches. Our scale, scope, and knowledge allow us to address problems that no one else can. At heart, they are a network of people who are passionate about taking on immense challenges that matter to leading organizations, and often, to the world.

In an increasingly chaotic and competitive world, Harris Interactive can provide clarity and confidence. They believe that market research helps our clients understand the drivers of decision making and can strengthen enterprise equity. By focusing on the full spectrum of the dynamics involved in making choices and especially why those are made They can help our clients make better choices too. Providing clients with this accurate knowledge will help them achieve measurable and enduring performance improvements. They study people. Specifically, why people make the decisions they do and how our clients can best influence those decisions.

The Boston Consulting Group (BCG) is a global management consulting firm and the world's leading advisor on business strategy, founded by Bruce Henderson in 1963. The company was formed when Henderson, a Harvard Business School alumnus, left Arthur D. Little to accept the challenge from the CEO of the Boston Safe Deposit and Trust Company to start a consulting arm for the bank.

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In 1965 Henderson thought that to survive, much less grow, in a competitive landscape occupied by hundreds of larger and better-known consulting firms, a distinctive identity was needed, and pioneered "Business Strategy" as a special area of expertise for BCG. As his client list grew, Henderson targeted the nation's best business schools. At some point he was said to have eclipsed McKinsey as the top recruiter at Harvard, aggressively wooing its best students with high salaries and the chance to make a difference in a cutting-edge firm. He encouraged the young minds he hired to come up with innovative ideas that theyre meant to dazzle hardened corporate veterans. In 1973 Bill Bain and others left BCG to form Bain & Company, and two years later Henderson arranged an employee stock ownership plan (ESOP), so that the employees could take the company independent from The Boston Safe Deposit and Trust Company. The buyout of all shares was completed in 1979. In 1998 BCG created The Strategy Institute. Its purpose is to enrich the firm's strategic thinking by applying insights from a variety of academic disciplines to the strategic challenges facing both business and society. The Boston Consulting Group ranked 11th overall and 1st among smaller companies in Fortune Magazine's 2008 "100 Best US Companies to Work For" survey, based on strong employee development, a supportive culture, and progressive benefits. BCG has a rich history of developing breakthrough business ideas such as the growth-share matrix, the experience curve, and time-based competition. These concepts changed the corporate landscape, and their influence is still felt today

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Any other relevant information

The Gallup Q12 Survey The Gallup Q12 is a survey designed to measure employee engagement. The instrument was the result of hundreds of focus groups and interviews. Researchers found that there were 12 key expectations, that when satisfied, form the foundation of strong feelings of engagement. So far 87,000 work units and 1.5 million employees have participated in the Q12 instrument. The background to the twelve questions is explained in detail in the best seller, First Break all the Rules. Comparisons of engagement scores reveal that those with high Q12 scores exhibit lower turnover, higher growth, better productivity, better customer loyalty and other manifestations of superior performance. The engagement index slots people into one of three categories. Engaged employees work with passion and feel a profound connection to their company. They drive innovation and move the organisation forward. Not-Engaged employees are essentially checked out. They are sleepwalking through their workday. They are putting in time, but not enough energy or passion into their work. Actively Disengaged employees arent just unhappy at work; theyre busy acting out their unhappiness. Every day, these workers undermine what their engaged co-workers accomplish. Organizations using Q12 programs improve productivity levels, develop higher levels of customer engagement, increase retention of their best employees, and improve profitability while reducing on-the-job accident rates and healthcare costs.

HumanSigma
Gallup has developed a powerful new approach to measuring and managing human performance -- HumanSigma. Gallup's HumanSigma methodology offers an innovative, research-based approach to one of the toughest challenges businesses face today: how to drive success by effectively managing the moments when employees interact with customers. Based on research spanning 10 million employees and 10 million customers around the globe, the HumanSigma approach combines a proven method for assessing the health of the employee-customer encounter with a disciplined process for improving it.

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HumanSigma is based on five core principles to bring excellence to the way employees engage and interact with customers: Employee and customer experiences must be managed together -- not as separate entities. Emotions drive and shape the employee-customer encounter. The employee-customer encounter must be measured and managed at the local level. Employee and customer engagement interact to drive enhanced financial performance. This interaction can be quantified and summarized with a single performance metric. Sustainable improvement in the employee-customer encounter requires disciplined local action coupled with a company-wide commitment to changing how employees are recruited, positioned in roles, rewarded and recognized, and importantly, how they are managed. The HumanSigma approach provides a profoundly different method for managing an organization's human systems for growth. Blending strategic analysis with hands-on, practical steps and advice, HumanSigma changes how leaders view their work, their employees, and their customers.

Customer Engagement
The Customer Side of the HumanSigma Equation
HumanSigma combines the power of two Gallup Consulting concepts: customer and employee engagement. Our HumanSigma approach provides leaders with the means to reduce the variance in performance across organizational units. Our extensive research has identified the crucial emotional characteristics of an organization's best customers. These customers are not just "satisfied" or "loyal," they are emotionally attached to the organization's brands or services. They are engaged. Organizations must understand, develop, and sustain customer engagement to achieve success. Our customer engagement programs enable organizations to identify and manage the key emotional dimensions of customer engagement. Maximizing Customer Engagement with CE 11 Through rigorous research, Gallup Consulting has identified 11 questions that measure customer engagement and powerfully link to financial performance. These questions -- the CE 11 -measure dimensions that executives, managers, and employees can influence.
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We have developed CE 11 measurement tools, development programs, and strategic advisory services that improve organizational performance. CE 11 enables organizations to assess and improve customer engagement in all key areas. In addition, we maintain a comprehensive database that contains intelligence from: 2.99 million customers 47,696 business units 197 organizations 16 industries 53 countries Customer Engagement and CRM Customer Relationship Management (CRM) systems and technologies are ineffective unless their underlying strategies will increase and improve customer engagement. Gallup Consulting customer engagement programs provide the vital strategic framework a CRM technology initiative needs to be successful. Developing Brand Strategies The CE 11 metric is also a superior tool for developing brand strategies and tactics that attract the most profitable customers. Used as the basis for brand management, segmentation, and positioning, CE 11 supports brand managers in developing strategies that will appeal to the most profitable customer segments. Effective consumer messages must: Differentiate: convey a brand promise that clearly sets the company's products or services apart from its competitors'. This promise must include an emotional component that customers understand. Excite and Activate: convey a compelling message that will overcome consumer inertia, perceived risk, and "switching cost" barriers Connect: establish or reinforce an emotional connection with target customers. This serves as the foundation for an enduring customer relationship. Companies successfully acquire and retain customers when they communicate compelling and differentiating brand promises -- promises that the company can deliver at all customer
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touchpoints. Companies must align their activities and performance to turn transactions into enduring relationships. Companies that consistently reinforce a brand promise with performance -- or a customer's expectations with great experiences -- will develop enduring and profitable customer relationships. Maximizing Organizational Performance Gallup Consulting's CE 11 programs are a powerful first step for organizations seeking better financial performance by improving customers' emotional engagement. Organizations can achieve even greater results when they address all points on The Gallup Path. We have developed integrated and comprehensive performance management solutions that support organizations in achieving crucial business goals. In addition to customer engagement consulting, Gallup Consulting offers tools for: Workplace and Leadership Practices devise and implement an effective organizational performance strategy provide executive performance coaching for senior leaders measure and improve employee engagement recruit and hire world-class performers teach all employees to identify, deploy, and develop their strengths create an objective and easy-to-use performance evaluation and development system develop an effective succession management system design a performance-based compensation system for all roles increase sales force effectiveness Marketing and Customer Practices increase the overall impact of brand management programs improve marketing strategies through objective, research-based ideas and insights Gallup Consulting has the resources and experience to support organizations that seek to improve their business performance by developing better leaders, more profitable customers, and more productive employees. Our successes demonstrate our effective consulting and performance improvement solutions.

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Introduction (GALLUP World POLL)

For more than 70 years, Gallup has built its reputation on delivering relevant, timely, and visionary research on what humans around the world think and feel. Using impeccable data, our advisers assist leaders in identifying and monitoring critical economic and behavioural indicators that are vital to their strategic plans. No other organization captures the human need to share opinions and the breadth of the human spirit like The Gallup Poll. Since 1935, The Gallup Poll has chronicled reactions to the events that have changed our world -- and in turn, those reactions have shaped who and what They are today. Today, The Gallup Poll continues to be a reliable source of intelligence for a changing world. Our data often answer the questions that are "top of mind" with leaders around the globe. Through its offices worldwide, Gallup measures public opinion and attitudes on virtually every political, social, and economic issue. Its data reach the highest levels of government, the judiciary, business, and academia.

Gallup has committed the next century to achieving a global endeavour of peerless magnitude, integrity, and strategic value -- the Gallup World Poll. Gallup's World Poll continually surveys the well-being, behaviours, and attitudes of the worlds citizens in more than 130 countries and areas -- from the steppes of Central Asia to the savannahs of Africa -- and provides a new access point to the voices, hearts, and minds of samples representing 95% of the Earths adult population. Worldwide core questions, as well as region-specific questions, are asked across countries over time, which enables leaders to compare data and spot emerging social and economic trends.
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Globalization requires leaders to scrutinize how their nations, economies, and organizations not only fit into the dynamic global landscape, but also promote growth and create partnerships. The World Poll provides these insights by continually measuring key indicators such as Leadership, Law and Order, Food/Shelter, Work, Economics, Health, Well-Being, Migration, Environment, Education, Entrepreneurship, and Engaged Citizens and demonstrating their correlations with world development indicators such as GDP and Brain Gain. These indicators assist leaders in understanding the broad context of national interests, establishing organization-specific correlations between leading indexes and lagging economic outcomes, and identifying trends key to their strategic plans.

MAIN POINTS
Annually polling 95% of the Earth's adult population Conducted in 130 countries and territories Largest available independent source of key world data Same core questions asked across nations and over time Rigorous measurement methodology Nationally representative data - includes both urban and rural areas Samples of at least 1,000 adults per country

Global Performance Indices

The Gallup World Poll is organized into Performance Indexes that track critical economic, social, and political issues. These indexes serve as indicators of correlations to other classical and behavioural economic data. National Leadership Index This index is an evaluation of national leadership as defined by the confidence people have in key institutions. Questions in this index measure approval of national governments and confidence in elections, judicial systems, and the military. Approval of national government Confidence in the military Confidence in the judicial system Confidence in elections

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Law and Order Index This index represents the security level that citizens observe for themselves and their families. Questions in this index measure confidence in local police, perceptions of safety, and specific problems such as money or property being stolen. Confidence in local police Money/Property stolen Feel safe walking alone at night

Food and Shelter Index This index is derived from a series of questions designed to assess the capabilities people have to meet their everyday, basic needs. Questions in this index measure issues from having enough money for food and clothing to having running water and electricity in the home. Enough money for food Enough money for clothing Running water in home Electricity in home

Work Index Items in this index focus on the degree of personal engagement at work -- whether it is paid labor or a part of day-to-day family subsistence. Questions in this index measure citizens' work and job classifications, their job satisfaction, and their ability to do what they do best every day. Work/Job Do what you do best Job/Work satisfaction

Economics Index The key issues included in this index focus on people's evaluations and outlook for their standard of living and the national economic situation. Questions in this index measure satisfaction with and improvements in standards of living, as well as national economic conditions. Standard of living satisfaction Standard of living improvement National economic conditions

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Health Index This index measures personal perceptions of physical and emotional health. Questions in this index gauge satisfaction with personal health and citizens' self-reported levels of health, rest, worry, sadness, and pain. Satisfaction with personal health Health prevents activity Well-rested Worry Sadness Pain

Well-Being Index Developed in collaboration with the world's foremost behavioural economists, the Well-Being Index items are used to rate citizens' current and past quality of life. Questions in this index measure overall life quality now and five years from now, as well as citizens' reported incidences of laughter, learning, and being treated with respect. Overall life quality today Overall life quality 5 years from now Treated respectfully Laughter Learn something

Engaged Citizens Index Items in the Engaged Citizens Index focus on respondents' satisfaction with their communities, and their inclination to volunteer their time, money, or assistance to others. Questions in this index gauge satisfaction with community, personal freedoms, generosity, and respect for minorities and other social groups.

Satisfaction with community Personal freedoms Generosity Good place for minorities Good place for gay/lesbians

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Environment Index The purpose of the Environment Index is to measure satisfaction with efforts to deal with environmental issues. Questions in this index gauge satisfaction with air quality, water quality, and the overall environmental system. Quality of community air Quality of community water Environmental system confidence

Youth Development Index The Youth Development Index includes general measures of "development of youth" and "respect for youth," along with satisfaction with the educational system. Questions in this index gauge child treatment, learning opportunities for children, and satisfaction with schools and education. Child treatment Child learning opportunity Schools/education satisfaction

Community Quality of Life Index The Community Quality of Life Index is a combination of many sub indexes covering all aspects of community life from the perspective of the people who live there. Questions in this index measure overall satisfaction with community as well as satisfaction with community jobs, healthcare, transportation, appearance, education, leadership, housing, and environmental quality. OVERALL SATISFACTION Satisfaction with community Recommend community to others JOBS Availability of good jobs in the community HEALTHCARE Access to quality healthcare in the community TRANSPORATION Public transportation in the community Roads and highways in the community APPEARANCE Public transportation in the community Roads and highways in the community
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EDUCATION Communitys education system LEADERSHIP Leadership of community Local police HOUSING Availability of affordable housing

Religiosity Index The Religiosity Index is a measure of the importance of religion and attendance of religious services. Questions in this index measure citizens' self-reported importance of religion and religious service attendance. Religion importance Religious service attendance

Entrepreneurship Index The items comprising the Entrepreneurship Index accomplish two objectives: They measure the intent of citizens to be in business for themselves, and they assess the supportive nature of the community for entrepreneurial business initiatives. Questions in this index measure citizens' opinions about planning their own business and other entrepreneurial issues. Plan own business Own business Good place for entrepreneurs

Corruption Index The Corruption Index assesses the degree to which respondents perceive corruption within public and private institutions. Questions in this index measure corruption in businesses and government, among other areas. Business corruption Government corruption

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Tolerance Index The Tolerance Index measures overall perceived openness to diversity in respondents' communities. Questions in this index gauge citizens' opinions about helping strangers and whether their communities are good places for racial and ethnic minorities, gay and lesbian people, and immigrants to live. Help stranger Good place for minorities Good place for gay/lesbians Good place for immigrants

Communications Index The intent of the Communications Index is to evaluate the availability and penetration of communications technology. Questions in this index measure whether citizens have televisions, computers, and access to the Internet in their homes. Does your home have a television? Does your home have a computer? Do you have access to the Internet?

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The Questions
Asking the Right Questions There is a great deal of classical economic data that record an infinite amount of human transactions, from GDP to unemployment to birth and death rates, and that indicate what human beings are doing. Conversely, there has not been a systematic account of what human beings are thinking. Until now, the power of the Gallup World Poll lies in asking the right questions. With the goal of establishing the world's foremost public opinion and behaviour research platform, Gallup's world-class researchers created the World Poll questionnaire in collaboration with the leading behavioural economists and well-being scientists around the globe. The question items of the Gallup World Poll measure the most essential and critical thoughts and actions of the world's citizens. The Gallup World Poll surveys global citizens about well-being, war and peace, law and order, hopes and dreams, healthcare, suffering and striving, personal economics, poverty, environmental issues, availability and quality of jobs, and many other economic and social issues. The Gallup World Poll asks hundreds of core items of all respondents as well as hundreds of region-specific questions around the globe to gauge the unique behavioural climate in the world's different countries and local areas. Gallup asks both the core and region-specific questions over time. This creates a constant flow and update of information and gives World Poll users the ability to compare data and spot key trends. This extensive, continuous survey provides a new access point to the voices, hearts, and minds of the majority of the Earth's population. Driving the Right Decisions Gallup constantly refines and evaluates the question items in an effort to precisely study the opinions and actions of global citizens. Why? Because the Gallup World Poll strives to provide users with the most complete information in each of the stages of Gallup's behavioural economic model for societies, as shown below.

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The combination of the core questions and the country- and region-specific items allows the Gallup World Poll to accurately measure key indicators around the globe. These issues correlate with world development indicators such as GDP and brain gain. Simply put, the Gallup World Poll question items drive understanding of the different correlations between global opinions and behaviours and specific, classical economic data and indicators -- to provide a complete understanding of the world.

Statistical Validity
The first round of data collection was carried out in late 2005 and 2006. These probability surveys are valid within a statistical margin of error, also called a 95% confidence interval. This means that if the survey is conducted 100 times using the exact same procedures, the margin of error would include the "true value" in 95 out of the 100 surveys. With a sample size of 1,000, the margin of error for a percentage at 50% is 3 percentage points. Because these surveys use a clustered sample design, the margin of error varies by question, and if a user is making critical decisions based on the margin of error, he or she should consider inflating the margin of error by the design effect. The design effect accounts for the potential of correlated responses, and increase in the margin of error, caused by the sample of clusters of households in PSU.

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Methodology
To assure the Gallup World Poll survey data is representative of 95% of the world's adult population; two primary methodological designs are employed: 1. A Random-Digit-Dial (RDD) telephone survey design is used in countries where 80% or more of the population has landline phones. This situation is typical in the United States, Canada, Western Europe, Japan, Australia, etc. 2. In the developing world, including much of Latin America, the former Soviet Union countries, nearly all of Asia, the Middle East, and Africa, an area frame design is used for face-to-face interviewing. The following are key aspects of the overall Gallup World Poll survey philosophy: The sample represents all parts of each country, including all rural areas. Countries are reviewed on a case-by-case basis when part of a country cannot be included in the sample design. The review determines whether the survey should be carried out. The target population includes all individuals aged 15 and older. Face-to-face interviews are approximately one hour in length. Telephone interviews are considerably shorter, about 30 minutes in length. There is a standard set of questions used around the world. In the parts of the world where face-to-face surveys are conducted, the questionnaire includes questions tailored to each region. For example, the questions used in heavily indebted poor countries are tailored toward providing information about progress on the Millennium Development Goals. The questionnaire is translated into the major languages of each country. Interviewing supervisors and interviewers are trained, not only on the questionnaire, but also on the execution of field procedures. This interviewing training usually takes place in a central location. Quality control procedures are used to validate that correct samples are selected and that the correct person is randomly selected in each household. Random respondent selection uses either the latest birthday method or the Kish grid.

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Sampling
The typical World Poll survey in a country consists of 1,000 completed questionnaires. However, in some countries, oversamples may be collected in major cities. For example, we collected an additional 500 interviews in Moscow. In countries where face-to-face surveys are conducted, census listings of Primary Sampling Units (PSU), consisting of clusters of households, are the main way of selecting the sample. Typically, the PSU are stratified this way: Cities with population = 1,000,000 or more Cities with population = 500,000 to 999,999 Cities with population = 100,000 to 499,999 Cities with population = 50,000 to 99,999 Towns with population = 10,000 to 49,999 Towns/Rural villages with populations less than 10,000 PSU are proportionally allocated to the population in each stratum, and typically 125 PSU are sampled with an average of eight interviews, one interview per sampled household, per PSU. If maps of the PSU are available, then they are used; otherwise, the selected PSU must be mapped. Random route procedures are used to select sampled households. Interviewers must make at least three attempts to survey the sampled household, unless an outright refusal occurs. If an interview cannot be obtained at the initial sampled household, the household to the immediate right of the initial household is selected. If the first attempt at this household is unsuccessful, then the house immediately to the left of the initial household is selected. Attempts to obtain an interview can be made at up to nine households. In the RDD survey, at least five call attempts are made to reach a person, aged 15 and older, in each household. Typically the design is not stratified, but otherwise the other processes and procedures follow those used in the face-to-face design.

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Data Interpretation and Conclusion

Immediate access to World Poll data and analysis is available through flexible Web-based applications that allow users to retrieve, compare, and track country data and monitor key indexes. Gallup consultants and regional experts provide customized analysis and actionable strategies based on World Poll data. I did survey in Sadelpur, Hisar (Haryana) and on the basis of that I am giving my analysis. Sample size of this survey is 100.This analysis has no connectivity with original finding of Gallup organization.

National Leadership Index

This index is an evaluation of national leadership as defined by the confidence people have in key institutions. Questions in this index measure approval of national governments and confidence in elections, judicial systems, and the military.

Conclusion: - Most of the people have confidence in judicial system and military. But this
confidence comes down to around 65% in case of national government and elections.

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Law and Order Index

This index represents the security level that citizens observe for themselves and their families. Questions in this index measure confidence in local police, perceptions of safety, and specific problems such as money or property being stolen.

Conclusion: After analysis we found that law and order is maintained means people have confidence in local police, they feel safe walking along at night and only few cases of money/property stolen.

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Food and Shelter Index

This index is derived from a series of questions designed to assess the capabilities people have to meet their everyday, basic needs. Questions in this index measure issues from having enough money for food and clothing to having running water and electricity in the home.

Conclusion: In Food and Shelter Index we found most of the people have enough money for
food and clothing. But they are facing many problems regarding to water and electricity. For water they have to travel a lot and their water is hard water. Electricity is available for only few hours. These two problem hits in there profession of agriculture.

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Work Index
Items in this index focus on the degree of personal engagement at work -whether it is paid labour or a part of day-to-day family subsistence. Questions in this index measure citizens' work and job classifications, their job satisfaction, and their ability to do what they do best every day.

Conclusion: In survey we found that most of the people are involved in agriculture but they
are not satisfied with it.

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Health Index
This index measures personal perceptions of physical and emotional health. Questions in this index gauge satisfaction with personal health and citizens' self-reported levels of health, rest, worry, sadness, and pain.

Conclusion: Most of the people are satisfied with personal health and they dont have
physical hurdle that can stop them to do task.

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Engaged Citizens Index

Items in the Engaged Citizens Index focus on respondents' satisfaction with their communities, and their inclination to volunteer their time, money, or assistance to others. Questions in this index gauge satisfaction with community, personal freedoms, generosity, and respect for minorities and other social groups.

Conclusion: Most of the people are satisfied with personal freedoms and with community.
Peoples are generous to giving help to others.

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Environment Index
The purpose of the Environment Index is to measure satisfaction with efforts to deal with environmental issues. Questions in this index gauge satisfaction with air quality, water quality, and the overall environmental system.

Conclusion: Almost everyone is satisfied with quality of air and working of environmental
system. But people are not satisfied with quality of water. People are consuming hard water for themselves and in fields.

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Youth Development Index

The Youth Development Index includes general measures of "development of youth" and "respect for youth," along with satisfaction with the educational system. Questions in this index gauge child treatment, learning opportunities for children, and satisfaction with schools and education.

Conclusion: Around 55% people are not satisfied with school/education system. They are
saying that child learning opportunities are very less because of lack of facility provided by public school and lack of staff. But interesting thing is that most of the people are thing that their children are treated with respect.

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Community Quality of Life Index

The Community Quality of Life Index is a combination of many sub indexes covering all aspects of community life from the perspective of the people who live there. Questions in this index measure overall satisfaction with community as well as satisfaction with community jobs, healthcare, transportation, appearance, education, leadership, housing, and environmental quality.

Conclusion: In Community Quality of Life Index most of the people are satisfied with
roads and highways, and leadership of community. But they are not satisfied with availability of good jobs in the community. They are heavily depends on agriculture for livings. In availability of housing 50% peoples are satisfied and 50%are not satisfied. Almost 50% people are not satisfied with access to quality healthcare in the community
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Religiosity Index
The Religiosity Index is a measure of the importance of religion and attendance of religious services. Questions in this index measure citizens' self-reported importance of religion and religious service attendance.

Conclusion: Most of the people believing that religion are important for them and they are
less religion in comparison to their parents.

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Entrepreneurship Index
The items comprising the Entrepreneurship Index accomplish two objectives: They measure the intent of citizens to be in business for themselves, and they assess the supportive nature of the community for entrepreneurial business initiatives. Questions in this index measure citizens' opinions about planning their own business and other entrepreneurial issues.

Conclusion: Most of the people believe that it is a good place for entrepreneurs. Reason
behind this might be lack of jobs available. A very few people plan to own business and own business.

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Corruption Index
The Corruption Index assesses the degree to which respondents perceive corruption within public and private institutions. Questions in this index measure corruption in businesses and government, among other areas.

Conclusion: Most of the people believing that corruption exist in government but corruption
decrease in business in comparisons to government.

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Tolerance Index
The Tolerance Index measures overall perceived openness to diversity in respondents' communities. Questions in this index gauge citizens' opinions about helping strangers and whether their communities are good places for racial and ethnic minorities, gay and lesbian people, and immigrants to live.

Conclusion: Most of the people there are willing to help strangers and they thought that this
place is good for minorities and immigrants. But 100% people are against gays/lesbians.

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Communications Index
The intent of the Communications Index is to evaluate the availability and penetration of communications technology. Questions in this index measure whether citizens have televisions, computers, and access to the Internet in their homes.

Conclusion: in this survey none of the household own a computer and a very few people
access the internet. Only 55% people have a television.

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Computers and the Internet

How much time, if at all, do you personally spend using the Internet -- more than an hour a day, up to one hour a day, a few times a week, a few times a month or less, or never?

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State of Moral Values

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Some other interesting findings of previous Gallup Poll

Respondents were also asked about prospects for a safer and more economically prosperous world for the next generation. The results show there is declining optimism about these two important global aspects, particularly notably in Western Europe and the Americas. The survey also found that business leaders are widely held in better esteem than their political counterparts but significant proportions still criticize both sets of leaders, with dishonesty heavily associated with political leaders.

Over the last decade, the Indian economy has transformed from sluggish and inward-looking into one of the fastest-growing in the world; much of this success has been credited to the Webenabled flat world that has been a key driver of India's IT services industry. While the Internet might have leveled the economic playing field somewhat, India's socioeconomic landscape remains one characterized by diversity and inequity. And as Gallup World Poll data indicate, these differences are perhaps most evident among rural Indian women -- most of whom are born and live within the circumference of a much smaller set of opportunities than do their male counterparts.

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While traditional indicators such as literacy levels and mortality rates define the extent of the gender gap, Gallup World Poll data collected in India over the last decade provide a public opinion context to the changing landscape. Rising living standards and emerging consumerism are themes that resonate across the survey work that Gallup has done. However, we find that while rural women have seen marked improvements in their living standards, they are least likely to have embraced the "work hard get rich" free market ethic. The poll asked respondents which attitude about life comes closest to their own personal attitude -- "work hard and get rich," "live each day as it comes, cheerfully and without worrying," "don't think about money or fame, live a life that suits your own tastes," "resist all evils and live a pure and just life," "try to make a name for yourself," or "never think of yourself, give everything to society." In each gender by urban/rural demographic group, except for women in rural India (the vast majority of Indian women live in rural India), there has been a significant increase since 1996 in the percentage of those who subscribe to the work hard and get rich ethic. And so even though living standards are rising and the economy had made great strides where women in rural India are concerned, the possibility that they can be in control of their economic future has not yet trickled down. Far fewer rural women identify with this capitalist ideal today than they did a decade ago -- back in 1996, 51% espoused the work hard and get rich philosophy, compared with 39% in 2006.

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employed workers who work for small or unregistered businesses and workers without an employment contract), it is understandable that they have been unable to participate as much in the opportunities provided by a growing economy. However, that they should feel less motivated to do so than they did a decade ago is troubling. Interestingly, at 38%, rural women are more likely than any other community/gender demographic group to describe their personal philosophy as "live each day as it comes, cheerfully and without worrying." This idea has gained ground among rural women over the last 10 years -- with the percentage of rural women who believe in this idea doubling from 19% in 1996. This ideology seems to be closely associated with a sense of fatalism (45% of illiterates chose "live each day as it comes, cheerfully and without worrying" as their personal philosophy, compared with 16% of graduates and postgraduates) and lack of control over one's life. Given their poor status in the patriarchal scheme of rural India, limited access to education and healthcare, and the lack of economic and social freedoms -- that women in rural India do not feel a sense of control over their lives is expected. But the magnitude of this feeling as measured by Gallup's question "Do you feel that your life is completely controlled by others?" is disconcerting. At 45%, nearly half of women in rural India express a total lack of control over their lives.

Culture Change:
Women in the Workforce
The converging forces of technology, globalization, and consumerism have made their mark on Indian culture and traditions. However, some values are more impervious to change than others and Indians have been selective in which aspects of Western culture they choose to emulate. In sync with the emerging consumerism, men and women in both urban and rural India are far more likely to approve of women in the workforce today than they were in 1996. There has been a similar rise in the approval of women who delay getting married to further their education or start a career.

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And while the increased purchasing power afforded by two incomes might have broken down the traditional reluctance to allow women to work outside of the home, in other matters, the value system has shown no such progressive change. The majority of men and women in rural India, for instance, disapprove of marrying someone of a lower class and the percentage who disapproves has actually increased over the last 10 years for both groups. In urban India as well, the perceptions are not dramatically different and there has been little change of significance around this taboo. So, while Indians might be yielding to consumerism, other social mores remain.

Outlook for Rural Women

Overall, Gallup World Poll data find women in rural India to be on the lowest rung of the socioeconomic ladder, and even though they have far better living standards today than they did a decade ago, most of them do not have the capabilities to take part in the unprecedented economic opportunities Indians have before them today. And while their wide support for obtaining an education and earning a living, even at the cost of delaying one's marriage, shows that much has changed in rural India -- these changing values are mere unfulfilled aspirations if rural women are not allowed the resources and the ability to live a healthy life, obtain an education, and find skilled jobs.

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Principles of the Gallup World Poll

The Gallup Organization is entirely responsible for the management, design, control, and funding of the Gallup World Poll. For the past 70 years, Gallup has been committed to the principle that accurate dissemination of the opinions and aspirations of people around the globe is vital to understanding the world in which we live. Gallups mission is to provide such information in an objective, reliable, and scientifically grounded manner. Gallup is not associated with any political orientation, party, or advocacy group and does not accept partisan entities as clients. Any individual, institution, or governmental agency may access the Gallup World Poll, regardless of nationality. The identities of individual clients and all surveyed respondents will remain confidential. Findings and insights from the Gallup World Poll are available on both a public and proprietary basis. A selection of key findings will regularly appear on Gallups Web sites and may be accessed for free. However, the full set of global and country-specific data including scores of in-depth articles and detailed analyses are accessible to clients for a fee that is based on the amount of data and time of experts used.

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CONCLUSION
Findings and insights from the Gallup World Poll are available on both a public and proprietary basis. A selection of key findings will regularly appear on Gallups Web sites and may be accessed for free. However, the full set of global and country-specific data including scores of in-depth articles and detailed analyses are accessible to clients for a fee that is based on the amount of data and time of experts used.

Large majorities of Sadelpur citizens believe that democracy is the best system of government and are satisfied with it, according to a new Voice of the People survey. Despite this clear legitimacy of the system, strong criticism are made on its functioning: The poll, which interviewed over 15 people in this Summer, shows that nearly half of the respondents think elections in their country are not free and fair and six in ten that governments across the world do not follow the peoples will when it comes to making decisions. Most of the people about 8 out of 10 have confidence in the military, in the judicial system and in the local police All people told that this place is safe ,and law and order is maintained here means money/property stolen did not take place here and everybody is feel safe walking alone at night Almost every body have capabilities to meet their everyday, basic needs like enough money for food and enough money for clothing. But those people have problem with running water in home and electricity in home Most of the people around 90% are earning money for their living from agriculture and literacy level is very poor Most of the people are satisfaction with personal health and citizens' self-reported levels of health, rest, worry, sadness, and pain Most of the people (around 75%) are not satisfaction with learning opportunities for children, and with schools and education. But they believe that children are treated with respect. Only few people have televisions, but none of them have computers, and access to the Internet in their homes. About helping strangers and whether their communities are good places for racial and ethnic minorities, and immigrants to live, most of the respondents are in favour. But either they are against or did not want to take about gay and lesbian people. Most of the people self-reported importance of religion and religious service attendance and they believe that their parents are more religious in comparison to them.
In this area, seven out of ten surveyed (69%) say they are satisfied with democracy, whilst 26% feel the opposite.

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Recommendations
1. Try to minimize the number of question of world poll. It is very difficult to takes out around 1-2 hours from respondents in todays world 2. Questionnaire for urban and rural areas should have different formats. In India, in rural areas it is very difficult to ask some question like -Is this place is good for gays and lesbians? 3. I feel there is repetition of some questions. They are asked just in different format but their meaning is same. 4. Try to make only a few standard questions like Q12 and C11 questions to know the people opinion. 5. Try to educate Indian peoples like U.S.A people for Gallup World Poll through advertisement so that they knew about it before some one approaches to them to take their interview. 6. Try to put some more open ended question so that we can understand peoples opinion in a better way.

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LIMITATIONS
"Not even a single thing could be taken as perfect in the Human Resource field. If there are some opportunities and scope of a task there must also be some limitations either in performing or in their outcomes. We could not ignore our project work's limitations too." Following are the Major Limitations of our Study: 1. This research is carried out with t so many variables are acting on the research settings. It is not comparable anyway to be controlled laboratory situations as available in physical and other exact sciences. 2. It is out on individuals, executives etc. who are human beings. Human beings have tendency to behave artificially when they know that they are being observed. So the respondents start behaving artificially when they know that their attitudes, opinions beliefs etc. are being studies. This aspect of human behaviour distorts the study results.

3. Subjectivity is the main limitations of such studies. It is very difficult to verify the research results. Also the replications of the same group of respondents produce different research results. Verifications very difficult particularly when the primary data has been collected and used as we have done i.e. main emphasis is on primary data in our project. 4. These sorts of projects take generally longer period than other ones. The time by which the research results are presented. Situation may undergo a change. Hence, time gap may effects the successful implementations of research results.

5. The use of secondary data for study is not free from limitations. Findings data to suit the specific project is very cumbersome. Collection and use of secondary data requires a lot of hard work on the part of the researchers. Often, the data, which was available to use, was far related with the researcher problem at hand. It was difficult to determine it accuracy for the present project.

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REFRENCES
WEBSITES
http://www.gallup.com/ http://poll.gallup.com/ http://www.fhrai.com/Mag-News/magIndianIndustry.asp http://www.investorwords.com/2985/market_research.html http://www.indiaonestop.com/fdi-hospitality.htm

JOURNALS:
Gallup, George. Public Opinion in a Democracy (1939) Business standard Business World

Books:
Market research book by Cooper and Schindler

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APPENDIX
The Gallup Organization's chief worldwide contact is:
Sarah Van Allen Phone: +1-877-242-5587 or +1-202-715-3030 Fax: +1-202-715-3041 901 F Street, NW Washington, D.C. 20004 email: sarah_van_allen@gallup.com

Gallup India
Ashok Terrace 303, 100 Feet Road, Indiranagar I Stage Bangalore 560 038 Tel: 011-91-80-2527-4850 Fax: 011-91-80-2527-4855 gallupIndia@gallup.com

Mumbai (Bombay) Office

Vaswani Chambers 1st Floor, #11, 264-265 Dr. Annie Besant Road Worli, Mumbai - 400 025, India Tel: 011-91-22-5663-2900 or 011-91-22-5662-7581-84 Fax: 011-91-22-5661-2564

New Delhi Office

Mezzanine Floor, Central Wing Thapar House, 124, Janpath Lane, Janpath New Delhi 110 001, India Tel: 011-91-11-2336-3578 / 79 / 88 011-91-11- 5150-0567 / 68 Fax: 011-91-11-2336-3576

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