What is Branding?

The American Marketing Association (AMA) defines a brand as a "name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of other sellers. Therefore it makes sense to understand that branding is not about getting your target market to choose you over the competition, but it is about getting your prospects to see you as the only one that provides a solution to their problem. The objectives that a good brand will achieve include: o Delivers the message clearly o Confirms your credibility o Connects your target prospects emotionally o Motivates the buyer o Concretes User Loyalty To succeed in branding you must understand the needs and wants of your customers and prospects. You do this by integrating your brand strategies through your company at every point of public contact.

Your brand resides within the hearts and minds of customers, clients, and prospects. It is the sum total of their experiences and perceptions, some of which you can influence, and some that you cannot. A strong brand is invaluable as the battle for customers intensifies day by day. It's important to spend time investing in researching, defining, and building your brand. After all your brand is the source of a promise to your consumer. It's a foundational piece in your marketing communication and one you do not want to be without.

Branding Bangladesh:
Branding Bangladesh is an effort to brand promote our beloved nation, Bangladesh, to the rest of the world. You would be pleased to learn that the official brand-name of Bangladesh, our country is Beautiful Bangladeh. This nation BRAND along with a defined LOGO was formally announced, launched and inaugurated on the 16th day of December, year 2008. The PURPOSE of this nation brand initiative is to establish and enhance a positive IMAGE of our country in the world community, and attract foreign tourists to visit its Panoramic Landscapes, Seascapes and Breathtaking Beauties of the Nature. A Rising Sun over a Blue Sea also formed the Countrys LOGO, symbolizing the emergence of an independent Bangladesh with new promises and potentials. As proud citizens of the country we would like to believe that this country branding shall attract tourists and foreign investment to our country, and show the world our potentialities in various sectors and services. We would also like to hope that this nation brand shall be able to bring all things together for the history, culture, tradition, festivals and achievements of our country.

Branding Tourism
Tourism in Bangladesh is a slowly developing foreign currency earner. The country has much to attract international and domestic tourists. Bangladesh as a holiday making land exposes to many flamboyant facets. Its tourist attractions are many folded, which include archaeological sites, historical mosques and monuments, resorts, beaches, picnic spots, forests and tribal people, wildlife of various species. Bangladesh offers ample opportunities to tourists for angling, water skiing, river cruising, hiking, rowing, yachting, sea bathing as well as bringing one in close touch with pristine nature. In the northern part, comprising the Rajshahi division, there are archaeological sites, including the temple city Puthia in Rajshahi; the largest and most ancient archaeological

site, Mahasthangarh in Bogra; the single largest Buddhist monastery, Paharpur in Naogaon; the most ornamental terracota Hindu temple in Bangladesh Kantaji Temple, and many rajbaris or palaces of old zamindars. In the south-western part, mainly the Khulna Division, there is the Sundarbans, the largest mangrove forest of the world with Royal Bengal Tiger and spotted deer. The historically and architecturally important sixty domed mosque in Bagerhat is a notable site. In the south-eastern part, which is the Chittagong division, there are mainly natural and hilly scenarios like Chittagong Hill Tracts, along with sandy sea beaches. The most notable beach is the longest unbroken sandy sea beach in the world in Cox's Bazaar. In the north-eastern part, Sylhet division, there is a green carpet of tea plants on small hillocks. Natural reserved forests are great attractions. Migratory birds in winter, particularly in the haor areas, are also very attractive in this area.

The Sundarban Forest

The Sundarbans Forest is the largest collection of tidal halophytic mangroves in the world. The Sundarbans Forest encompasses 10,000 sq km with 60% of it in Bangladesh and the remaining forest in West Bengal, India. The Sundarbans Forest is home to the Royal Bengal Tiger. The Sundarbans provide a unique ecosystem and series of habitats for a wide variety of wildlife. In addition to the tiger, 42 species of mammals, 35 reptiles and amphibians, 270 species of birds, and over 120 species of fish. Many of these are

endangered. A single natural gift may easily change the destiny of Bangladesh. This is the Sundarbans. For an international vacationer, a trip to Bangladesh can never be complete without seeing the majestic Sundarbans. Being one of the most beautiful and pristine lands of beauty and charm, the Sundarbans offers everything that a travel destination can provide. Some of its special features are its evergreen flora, rare fauna, buzzing cruise, entertaining cultural life and unique local cuisine. With the lowest airfare in Asia, it is now very easy for international travelers to reach the spot via Dhaka and Chittagong. The Sundarbans is competing with many new natural wonders round the world. The title of natural wonder is urgent for branding Bangladesh.

Coxs Bazar
Cox's Bazar (Bengali: ) is a town, a fishing port and district headquarters in Bangladesh. It is known for its wide sandy beach which is the world's longest natural sandy sea beach & famous tourist place.It is an unbroken 125 km sandy sea beach with a gentle slope. It is located 150 km south of Chittagong. Cox's Bazar arguably the best tourist spot in Bangladesh, is visited by a large number of tourist from Britain, America, Korea, Japan, India, Nepal, Pakistan and many more countries each year.

Rangamati
The hill districts of Rangamati offer beautiful spots, where nature has been least

disturbed. Far from the congested, polluted and busy areas of the plains, there scenic and calm spots offer rare opportunities to the tourists. These areas are inhabited by various tribes, who are still very simple, docile and hospitable. From Chittagong a 77 km. road amidst green fields and winding hills will take you to Rangamti, the headquarters of Rangamati Hill District, which is a wonderful repository of scenic splendours with flora and fauna of varied descriptions. The township is located on the western Bank of Kaptai Lake. Rangamati is a

favourite holiday resort because of its beautiful landscape, scenic beauty, lake, colourful tribes

Sylhet
Sylhet (Sylheti: Sil, Bengali: Sile), is a major city in north-eastern & famous tourist place of Bangladesh. It is the main city of Sylhet Division and Sylhet District, and was granted metropolitan city status in March 2009.[1] Sylhet is located on the banks of the Surma River and is surrounded by the Jaintia, Khasi and Tripura hills. Sylhet division has enormous tourism potentials. There is a green carpet of tea plants on small hillocks. Natural reserved forests are great attractions. Migratory birds in winter, particularly in the haor areas, are also very attractive in this area.The major tourist destinations surrounding the city are Jaflong, Sripur, Habiganj, Madhabkunda waterfall, Golapganj Botanical Gardens and Maulvi Bazar. Sylhet has a history of conquests and heritage from different types of cultures. The city is described as a City of Saints, with the mausoleum of the great saint Hazrat Shah Jalal, who brought Islam to Bengal during the 14th century, being located here.