INTRODUCTION

We We ENHANCE Your Profile We Opportunities Everyone Knows Us as EVENTS CREATE New Business GENERATE Quality Business Leads

Event marketing is growing at a rate of three times that of traditional advertising. Though relatively small compared to the major components of the marketing communications mix- advertising, sales promotions and P-O-P communications-expenditures on event sponsorship are increasing. Cor porate sponsorships in I ndia in 2001 were estimated at $3.9 billion-with 65% of this total going to sports events and most of the remainder spent on sponsor ing entertainment tours or festival and fairs. Thousands of companies invest in some form of event sponsorship. Defined, event marketing is a for m of brand promotion that ties a brand to a meaningful athletic, entertainment, cultural, social or other type of high-interest public activity. Event marketing is distinct from adver tising, sales promotion, point-of-purchase merchandising, or public relations, but it generally incorporates elements from all of these promotional tools. Event promotions have an opportunity to achieve success because, unlike other forms of marketing communications, events reach people when they are receptive to marketing messages and capture people in a relaxed atmosphere. Event marketing is growing rapidly because it provides companies alternatives to the cluttered mass media, an ability to segment on a local or regional basis, and opportunities for reaching nar row lifestyle groups whose consumption behavior can be linked with the local event. MasterCard invested an estimated $25 million in sponsoring the nine-city Wor ld Cup soccer championship in the United States in 1994 and will likely sponsor other big events in many countries as well. Olympics and its renowned five rings are the worlds most effective property in terms of marketing tools. The Olympics sell sponsorship on a local and global basis, and every couple of year s corporations line up to pay as much as $50 million to be the lord of the rings. The Atlanta games in 1996 have a reported $3 billion in the bank as a result of negotiating sponsorship, broadcast, and licensee fees.

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The Olympics represents the crme de la crme of event marketing and corpor ate sponsorship. Event marketing is a lucrative game of whats in a name, as consumers purchase tickets and expose themselves to everything. The world of event marketing is a fast growing, high pr ofile industry worth over $20 billion annually, and one of the most successful marketing strategies. Event marketing integrates the corporate sponsorship of an event with a whole range of marketing elements such as advertising, sales promotion, and public relations. Corporations both large and small have grown this industry at a rate of 17 percent per year, and they have achieved a high level of success. Executive Summary As per clause ( 34), event management means any ser vice provided in relation to planning, promotion, organizing or presentation of any arts, entertainment, business, sports or any other event and includes any consultation provided in this regard The current condition of the event management companies in the city is not very well they are waiting for the response of the people so that in future they can encash it. In fact right now the role of event management companies is being played by either the hotels or the amusement parks or the community centers. In many cases newspapers work in collaboration with pr ivate parties to organize some event. The findings of the project clearly states that the future of event management is very bright in the city although pr esently its in nascent stage but the people of Delhi have started accepting such events in the main line. Some such events are like theme based marr iages and Ladies Sangeet in the marriages. Along with this the growing gathering in the fashion shows and musical concerts is also remarkable. Right now the condition of event management in Delhi is not very good. The response of people has not been that good that it can attract any event management company here as a full fledged ser vice provider, it will take some time to pick up nicely. Cur rently the main target segment of these partial or complete ser vice providers are the defense class people or the high class people have accepted these concepts much widely then any other community. It is expected that event management industry will gear up in Delhi in near future. The concept needs to be popularized, by proper media coverage. The existing companies should mould their ser vice according to the taste and preference of the people. The scope of event management companies in Delhi is not very good. As per our findings and the calculations the results are not very encouraging at present. But the projections
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help us to draw a conclusion that there is a scope for event management companies in near future.

OBJECTIVES OF THE STUDY

Primary Objective The main pur pose of this study is to Progress and Prospects of Event Management Company in Delhi. Approach Note:y Identify the scope in terms of the ser vice provided by them. y Size of the industry in Delhi. y Study the problems faced by the event management companies. y Study the level of professionalism in the industry. y Study the type of events which ar e taking place. Secondary Objective The secondary objective of the resear ch is to find the image of the company & how the company is working for entertainment source among the customers. In brief Objectives includey To study the present industry trends and analyze the potential of event management industry. y Analyzing the Market strength of different event management company y Identifying potential market for launching new product and increasing clientage of the company. y Explicit feed back of customer after the deliverables of company. y Determine that how these companies promote other brands. y Identify the key players in this field. y Analyze the current market condition. y Study the size of the events in terms of budget and the gathering. y Study the level of professionalism in the industry. y Growth rate of industry. y Biggest event. y Fr equency of events under different categor ies.

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Research Objective
The main objective of my study is to find the main str ategies, policies used & var ious sales promotional activities of Event industry in Delhi sector. The methodology followed for the research: Primar y research detailed discussions with event management firms and the corporate clients. Subsequent additions wer e made to the interview schedule to suit the specific events under study. The secondary infor mation was gathered from var ious marketing jour nals and books on event mar keting, sales promotions and publicity. Daily newspaper reading in order to keep track of various kinds of events also proved helpful. The information gathered was studied and analyzed. It reveled certain issues in event marketing which need further attention and some suggestions have been given to make the Event Marketing industry more effective in order to utilize its full potential and be mutually beneficial for the Event Marketing agency, the Corporate and the customer Primary Sources The methodology followed for the research: Primar y research detailed discussions with event management firms and the corporate clients. Subsequent additions wer e made to the interview schedule to suit the specific events under study. Secondary Sources The Secondary data are those, which have already been collected and being processed through the statistical process. The secondary infor mation was gathered from var ious marketing jour nals and books on event mar keting, sales promotions and publicity. Daily newspaper reading in order to keep track of various kinds of events also proved helpful.

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All this information has been collected from its Official website of companies www.uxevents.in www.r2sevents.in www.ysevents.in Other sites such as Search engine of Google www.eventmanagement.in www.yahoo.com www.scribd.com www.juliasilvers.com/embok.htm & other sites Search engine of Google Magazines such as Events in India, Advertising & Marketing. Reports in newspaper etc

NEED OF THE PROJECT The need of the project is to study and analyses certain issues in event marketing and event management, which need further attention. And some suggestions have been given to make the Event Marketing and event management industr y more effective in or der to utilize its full potential and serve the objective of an event and be mutually benef icial for the Event agency, the Corporate and the customer.

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Introduction to Event Management

Events are occurr ence designed for marketing interests. Philip Kotler Event management generally means conceptualizing, meticulous planning, organizing and finally executing an event. It is a set plan involving networking of a multimedia package, thereby achieving the clients objectives and justifying their needs for associating with events. Events can bring community together for purpose of fundraising, change a town or citys image, expand its trade, stimulate its economy, help companies to market and introduce its product and also for the entertainment of society. Not only do events enhance the quality of our life, they can provide significant economic benefits. Events require a high degree of planning, a range of skills, a lot of energy and funds.

Keys to successful events: Organization Co-operation

Event Management in India is in nascent condition till date it has achieved only a statur e of sector. Still its treated as a part of entertainment industry. The size of this sector was mere Rs. 580 Cr in financial year 2003. The future of this sector is very bright and its expected that it will grow with a growth rate of 15% to 25% and will touch the turnover of Rs. 1400 Cr in year 2008.

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The industry is highly concentrated, the top four players occupies as much as 95% of market share. The top four player s are big MNCs, any Indian player has not achieved such size and proficiency. The top four players are: -

_ YS Events & Promos _ UX Events & Media _ R2S Events & Solutions

Corporate Events _ Conferences _ Corporate Celebrations

Glamour Events _ Celebrity Appearance _ Fashion Shows _ Music Concer ts and entertainment shows

Brand Events _ Promotion and management of Brands

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Televised Events _ Events specially created for television channels

Sport s Events _ Focused around a sporting event

Concept Events (Theme Based Events) _ Concept conceived by Event Management Company

Hybrid Events _ Mixture of two or more of the above

Others _ Talent Banks _ High Profile Weddings, Dance Parties

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