PROJECT REPORT ON

" RESEARCH ANALYSIS OF B2B MAGAZINES FOR ELECTRONICS SECTOR"

Submitted By

Mr. ASHISH M. PAIKRAO Roll No: 10004 In Partial Fulfillment of

MMS II YEAR
2010-2011

Submitted To

SWAYAM SIDDHI MITRA SANGH

SWAYAM SIDDHI COLLEGE OF MANAGEMENT & RESEARCH

BHIWANDI, THANE-421302

[Approved by AICTE, Affiliated to University of Mumbai& Govt. of Maharashtra DTE Code MB 336] Sonadevi Compound, Near Octroi Naka, Kalyan Road, Temghar, Bhiwandi, Dist Thane- 421302

CERTIFICATE

This is to certify that Mr. ASHISH MADHUKAR PAIKRAO student of Swayam Siddhi College of Management and Research has successfully completed the project work Titled RESEARCH ANALYSIS OF B2B MAGAZINES FOR ELECTRONICS SECTOR" in partial fulfillment of requirement for the completion of MMS course as prescribed by the Swayam Siddhi College of Management and Research, Bhiwandi.

This project report is the record of authentic work carried out by him/her during the period from 1st May 2011 to 1 July 2011. He has worked under my guidance.

Prof. Antara Sonawane Internal Guide Date:

Prof. Dr. S.K. BANERJEE Director Date

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ACKNOWLEDGEMENT

In the first place, I thank Swayam Siddhi Institute of management studies, Mumbai University, Bhiwandi for giving me an opportunity to work on this project. I would also like to thank Dr., Director S.K. Banerjee of Swayam Siddhi Institute of management studies, Mumbai University, Mumbai for having given me their valuable guidance for the project. Without their help it would have been impossible for me to complete the project. I would also like to thank Mr. Sanket Nandavadekar Studio green who have provided me with a lot of information and data many of which I have used in this report and his experience without which this project could not have been completed.

Place: Mumbai Date:

Signature of the student

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INDEX
SR. NO 1 2 3 4 5 6 7 8 9 PARTICULARS INTRODUCTION OF ELECTRONICS INDUSTRY OBJECTIVES SUB SECTOR MEDIUM USED FOR MARKETING PUBLICATION COMPETITION MAGAZINE UNDER STUDY CONCLUSION BIBLOGRAPHY

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INTRODUCTION OF ELECTRONICS SECTOR

SECTORS TO LOOK FOR IN 2011:

The Indian electronics industry is aiming at an ambitions target of US $ 125 billion by 2014.However,India lags behind other Asian countries considerably in electronics hardware manufacturing. Seeing the vibrancy of the electronics manufacturing sectors, the government has also shifted its focus towards. Another unique area of growth is the domestic power electronics industry. The unprecedented growth in the demand for Indian electronics has also spawned a corresponding spurt in this industry. The LED market in India is worth US $ 130 billion, which is projected to take a huge leap to US $ 200 billion by 2020.

SUB SECTORS: LED LIGHTS, INVERTERS,

BATTERY

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MEDIUM USED FOR MARKETING

Business Newspaper: Economics Times., Indian express, Business standard Business Magazines: India today etc . Trade Websites: Trade india.com, indiamart.com etc.

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PUBLICATION:
Comprises of magazines supplied at a business Address & targeting a specific industry or function within business. Growing corporate media spending & robust economic outlook are expected to propel growth in the market. DRIVERS OF THE PUBLICATIONS: Advertisements revenues are exponentially increasing. Expansions of manufacturing & services sectors. Growth in international licensing & partnerships with publication houses. Need for niche information & specific regional focus. CHALLENGES: Increasing Digitization of print magazines. Competition from other media forms in terms of Ad revenues. LATEST TRENDS: Localization of content. Tie with industry associations.

COMPETITION: Major players like Infomedia lead the B2B market in India with a substantial amount of issues popular amongst business verticals. Market is highly fragmented with many magazines but mostly single owner, single magazine types. Foreign players are making inroads with off shoring engagements with Indian publishers.

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MAGAZINE UNDER STUDY

Electronics bazzar
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LAUNCH : 2006 ISSUE: MONTHLY.

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INTRODUCTION OF MAGAZINE: Electronics Bazaar Indias First B2B Sourcing Guide For Electronics Industry, Indias First B2B Sourcing Guide For Electronics Industry , email to myeb@efyindia.com along with your name, designation and mailing address.

Highlights: From The EFY Group Publishers of 'Electronics For You' magazine To be launched at Componex'07 with an initial print-run of 20,000 copies SMS-based instant response facility for first 50 advertisers

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 Full Page ad (National) for Rs. 37,000 only Full Page Page ad (Regional) for 14,800 only Inaugural discount offer for first fifty advertisers.

ADDRESS: kitsn speares, D-88/5, okhla Industrial area, phase 1, New Delhi 110020 . PHONE 022-40497401

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E- MAIL ID- INFO@IBWORLD.COM

Website: www.electronicsb2b.com EDITORIAL: Rahul Chora Editorial secretary FOCUS: current electronics market.

SECTIONS:
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HOME: This section gives details about the introduction Magazine.

MAGAZINE: Electronics Bazaar Indias First B2B Sourcing Guide For Electronics Industry Indias First B2B Sourcing Guide For Electronics Industry Want to receive a FREE Sampy Copy? Send an email to myeb@efyindia.com along with your name, designation and mailing address Highlights: * From The EFY GroupPublishers of 'Electronics For You' magazine *To be launched at Componex'07 with an initial print-run of 20,000 copies *SMS-based instant response facility for first 50 advertisers *Full Page ad (National) for Rs. 37,000 only Full Page Page ad (Regional) for 14,800 only *Inaugural discount offer for first fifty advertisers

CURRENT ISSUE:
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Solar Energy Solar lanterns lighting up lives, the green way With an array of choices available in the market, buyers must be careful to procure quality products that offer the right value for money

PRODUCTFOCUS

COLLEGE/OFFICE/HOME Inverters are now more intelligent, feature packed and user friendly Purchasing inverters for offices may appear a simple task, but when you go shopping, you come across a large number of choices. It is advisable to do a comparative survey before making the purchasing decision. Also, understand your power requirements

Industry Focus Rising Demand for Components Justifies Local Manufacturing With the demand from the Indian electronics market becoming significant, local manufacturing of electronic components would makesense.

Manufacturing Using Consumables to Enhance Product Life in Harsh Environments Consumables enable longer service life of PCBs, increases reliability, reduces field returns, and ultimately saves money .

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Leading Players Leading PCB Manufacturers in India The Indian printed circuit boards (PCBs) industry has witnessed rapid changes in the last few years with the entry of foreign players in the Indian market, who manufacture multi-layer PCBs in large quantities. At the same time, home grown companies have also technologically upgraded themselves to become more competitive in price .

Business Opportunity

Telecom Industry Looks Promising Manufacturers need to Grab the Opportunity The telecom industry offers unique opportunity to create a vibrant manufacturing industry and also help other segments like design, EMS, component industry to grow Manufacturing Setting up an Assembly Line to Manufacture UPS Systems & Inverters Before importing, purchasing from domestic suppliers, or self designing your assembly line, a thorough process study should be done, besides, conducting aggressive market research about the various options available to you Business Opportunity LED Lighting has Vast Potential in India LED lighting is already a hot business area in India. Yet, even the bigger lighting players have not tapped this market aggressively In Conversation From concept to reality, our total focus is on the customer Sanmina-SCI Corporation, one of the worlds premier electronics contract manufacturers (EMS), serves the fastest growing segments of the global EMS market. With a dedicated focus on high end technology, the company provides
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end-to-end manufacturing solutions to large original equipment manufacturers (OEMs), primarily in the automotive, communications, computing, defence and aerospace, industrial and semiconductor systems, medical systems, and multimedia markets. Its services include product design, engineering, testing, volume production of systems, components, and sub-assemblies, as well as logistics and repair services and support... In Conversation Renness Growth Target for India is Higher than for the Rest of the World By acquiring the wireless modem group of Nokia Corporation, Renness Mobile entered the Indian market on December 1, 2010. Renness Mobile Corporation, a subsidiary of Renness Electronics Corporation, opened its research and development (R&D) centre in Bengaluru in May 2011. In a telephonic conversation with Srabani Sen of Electronics Bazaar, Allan Frederiksen, managing director of Renness Mobile India Pvt Ltd and David McTernan, director of strategic marketing and communications, Renness Mobile Corporation, said the company's expectations from India are huge, and its growth target for India is higher than for the rest of the world.

SUBSCRIPTION: Current issue Electronics Bazaar July 2011

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MAGAZINE

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subscription

Subscribe : Electronics Bazaar Indias First B2B Sourcing Guide For Electronics Industry Indias First B2B Sourcing Guide For Electronics Industry

Frequency: monthly Language: English

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Advertising :

National Subscription Details

Subscription Period 1 Year (12 issues) () 600 20

Newsstand Cost (Rs.)

Discount (% Approx.) Price

475

3 Year (36 issues) () 1800 25 1340

5 Year (60 issues) () 3000 30 2080

1 year (12 issues) () 100 0 9

Advertisement Tariff (Position and Hues) Colour Positions Full Page Half Page Indian Rate (in Rs)International Rate (in US$) 1000 550 325 Indian Rate (in Rs)International Rate (in US$) 1500
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37,000 22,500

Quarter Page

14,000

Premium Positions (Colour) Inside Front Cover 55,000

Back Cover Inside Back Cover Last Page(IBC facing) Page 3 (Opening page) Page 5 Page 7,11,13,15 Front Cover

80,000 50,000 45,000 52,500 45,000 40,000 75,000

2150 1350 1250 1400 1250 1100 2,000

Regional

Indian Rate (in Rs)International Rate (in US$)

Half Page Quarter Page Full Page

17,000 10,500 27,750

Click Here for Media Kits

Additional Charge: Specific position=20% extra RHS position=10% extra Bleed=10% extra

Please note: Innovative positions available on request

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 Gatefold (Cover) Adstrip (Cover) Add-ons

Size Full Page Double Spread Half Page (H) Half Page (V) Quarter Page Strip (H) Strip (V) Material:

Mechanical Details Bleed (Ht x Wd Print (Ht x Wd cm) cm) 26.8 x 19.5 24.0 x 18.0 26.8 x 39.0 24.0 x 37.0 13.0 x 19.5 11.5 x 18.0 26.8 x 9.3 24.0 x 8.5 13.0 x 9.3 11.5 x 8.5 4.4 x 19.5 3.0 x 18.0 26.8 x 6.5 24.0 x 5.5

Only soft copies in EPS format, with proofs for colour matching will be accepted. Any other form, designing and processing charges shall have to be paid for such advertisements. Deadline for ad-material: 5th of every month Dates for distribution: 15th-20th of the month

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Contacts :

Bangalore Jayashree No.9, 17th Main, Ist Cross, HAL II Stage Indiranagar Bangalore 560008 Phone: 080 - 25260023, 25260394 Fax: 25260394 Email: efyblr@efyindia.com

Mumbai Flory D'Souza

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207, 'Shivsmruti, 49 Dr A.B. Road, Worli Naka, Mumbai 400018 Phone: 022 - 24950047, 24928520 Fax: 24954278 Email: efymum@efyindia.com

Kolkata D.C. Mehra 61-A,Ground Floor, Ambassador Appt. Park Street Kolkata 700016 Phone: 033 - 22294788 Fax: 033-22650094 Email: efycal@efyindia.com

Pune Sandeep M. Shandilya Pune

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Phone: 09324299081 Email: efypune@efyindia.com

Gujarat Sandeep M. Shandilya Phone: 09324299081 Email: sandeep.shandilya@efyindia.com

NUMBER OF AD PAGES: Twenty pages. Ad Ratio: 2.5:1

Cover & Back Page: 180 GSM ART Paper. Advertisement Page: 90-100 GSM Glossy Paper. Article Page: 90-100 GSM Paper.

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MEDIA KIT
ADD BANER :

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WEB SITE UNDER STUDY

MAIN TABS: Industry Report: This tab includes all the industry reports archived in a monthwise manner which becomes easy for aperson looking for a particular industry report.

Brand Report: The content of this tab is same as that available in the magazine. All the contents have been archived, which has its own benefits. Speak Out:

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As you can see from the website it contains the image as well as the article which is featured in the magazine for the same period & the rest is archived.

Vender (salesperson) Sheet: Events Calendar: It gives details regarding all the events which is going to take place in that year. Advertisement: Who so ever wants to give an ad in the magazine/ website will have to fill the concerned form. Subscription: For getting the subscription copy the magazine one has to fill up the desired form. Lower Tabs:

Speak Out: This consists of the fresh interviewed articles which are featured in the current months magazine. News India: Same contents which are featured in the current months magazine.
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News World: Latest months articles are uploaded.

Events Section: Near about 4-5 events links are given, which leads to complete page were all the details of the forthcoming events have been given. Industry Report Section: In this section all the industry report links have been given in a precise manner. Advertisement Section: As you can see this section is on the right hand side of the website.In this section the ads are flashing which gives it a very lively feel. SUMMARY: Magazine is evently balanced in terms of articles & advertisements. All the Ads which are featured in the magazine are on the RHS, which tells the publications efforts to give the advertisers maximum value. Layout of the page particularly in the sections like Industry Report, speak out & Cover story is really excellent since here the images shade has been used with the headlines which makes the whole content more valuable. Most of the core advertisement are placed in the first half of the magazine where as the latter part has a lot of events details. As the number of pages are just sixty the magazine is handy to use.
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When it comes to website the publication house gives complimentary service to their advertisers, which gives better chance of online promotion. The website doesnt look tidy. Most of the important sections have been given a particular tab. Banner ads also give better visibility for the potential consumers.

SECOND MAGAZINE UNDER STUDY

ELECTRONICS TODAY
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ELECTRONICS MAGAZINE
Indias first techno-economic electronics monthly devoted to components assembles and production technology.

LAUNCH: 2005 ISSUE: monthly ADDRESS : 10, andheri industrial estate, off veera desai road, Andheri (w). Mumbai 400 053 Tel. no. 91-22-2673 0869/70/71/72
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E- MAIL ID- electoday@vsnl.net Website: www.electronicstoday.org EDITORIAL: s . swarn PRISE: Rs. 75 Subscription rate: PAGES: 68 FOCUS: electronics products.

EVENTS:

Total Events: 10 2011 ESC India, India Date: July 20, 2011 To July 22, 2011 Venue: Bangalore, India Coverage: ESC India is the leading event where you
can learn directly from the experts. A session at ESC India can save you weeks of work, or give you just the idea you need to solve that problem you're working on.

2011 IEEE International Midwest Symposium On Circuits and Systems, Korea (South)

Date: August 07, 2011 To August 10, 2011 Venue: Yonsei University, The great city of Seoul, the capital of the Republic of Korea, Korea Coverage: The 54th symposium will be held in

Seoul, Korea from August 7-10, 2011. MWSCAS 2011 will include oral and poster sessions; student contest; tutorials given by experts in circuits and systems topics; and special sessions.

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2011 Renewable Energy India, India

Date: August 10, 2011 To August 12, 2011 Venue: Delhi, India Coverage: Indias quest for energy security and
sustainable development rests a great deal on our ability to tap energy from renewable sources, and to use it extensively to meet our growing and diverse needs.

2011 IEEE European Conference on Circuit Theory and Design, Sweden

Date: August 29, 2011 To August 31, 2011 Venue: Linkping, Sweden Coverage: The 20th European Conference on

Circuit Theory and Design, ECCTD'2011, consists of plenary lectures, regular, special and poster sessions focusing on recent trends and advances on all aspects of Circuits, Systems, Mathematical methods, Computational methods, Signal processing.

The Hi-Tech & Electronics Date: September 20, 2011 To September 21, Supply Chain Summit 2011 APAC, Singapore Venue: Novotel Clarke Quay Singapore SG Coverage: This Summit will bring together 100
senior supply chain and logistics decision-makers from leading hi-tech & electronics manufacturers and retailers.

Electric Indonesia Series - Date: September 21, 2011 To September 24, 2011, Indonesia 2011 Venue: Jakarta International Expo (JIExpo), Jakarta, Jakarta Raya, Indonesia Coverage: Electric Indonesia Series of Power

Generation, Electronics and Electrical Equipment Exhibitions. The events is visited by key decisionmakers keen to discover the latest in electrical accessories, switchgear, lighting and smart building technologies. They also attend to make new contacts and meet exhibitors face-to-face.

2011 NEPCON Vietnam, Viet Nam

Date: October 06, 2011 To October 08, 2011 Venue: Saigon Exhibition & Convention Center, Chi Minh City, Vietnam Coverage: Vietnams Only International Electronic
Parts Manufacturing Technology Trade Exhibition and Conference.

12th Electronics Circuits

Date: November 09, 2011 To November 11,

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World Convention, Taiwan 2011 Venue: TAEIPEI, TAIWAN Coverage: The 12th Electronic Circuits World

Convention (ECWC12) which is organized by Taiwan Printed Circuit Association (TPCA) and supported by World Electronic Circuits Council (WECC) will take place on November 9 to 11, 2011 at Taipei Nangang Exhibition Center, Taiwan.

2011 Productronica Germany, Germany

Date: November 15, 2011 To November 18, 2011 Venue: Munich, Germany Coverage: The worlds leading trade fair for all

aspects of innovative electronics production with an almost 100% share of high-profile trade visitors.

2012 Light+Building, Germany

Date: April 15, 2012 To April 20, 2012 Venue: Frankfurt, Germany Coverage: It is used by manufacturers from over 50
countries, including all market leaders, to launch trends and innovations from the fields of lighting, electrical engineering and building automation.

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NUMBER OF PAGES: 68 NUMBER OF AD PAGES: 30 Ad Ratio: 2:1

LAYOUT (present ) OF MAGA ZINE :

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PAPER QUALITY: Cover & Back Page: Advertisement Page: 30 Article Page: 17

MEDIA KIT ADD BANER :

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WEB SITE UNDRE STUDY MAIN TABS: Industry Report:

Brand Report

Speak Out: As you can see from the website it contains the image as well as the article which is featured in the magazine for the same period & the rest is archived.

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Vender (salesperson) Sheet: Events Calendar: Advertisement: Subscription:. Annual Rs. 800/Three year Rs. 1,600/Five year Rs.3,000/Circuit lab: 1) Laser Communication System (New)

2) Remote Control for Toy Car (New)

Lower Tabs: Speak Out News India News World: Events Section: Industry Report Section Advertisement Section: SUMMARY:

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CONCLUSION :

Working with green studio was a greet experience. I got the know lot of things and I got to learn new things and total concept of this magazine was really very exciting and new. Our magazine use to make people aware of electronics products and my work was to talk some agency who want to publish advertisement in this magazine. It was over all good experience, I would look forward to work with green studio in future .

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BIBLOGRAPHY
MAGAZINE : ELECTRONICS BAZAAR, ELECTRONICS FOR YOU.

Wibliography: Trade india.com, indiamart.com etc.

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