Samsung introduces new GALAXY smartphone naming strategy, expands GALAXY smartph one range SEOUL--(Korea Newswire) August

24, 2011 -- Samsung Electronics Co. Ltd., a leadi ng mobile phone provider, today announced a new naming strategy for its GALAXY r ange of smartphones. The creation of the new naming system is marked by the rele ase of four new GALAXY smartphone, the GALAXY W, GALAXY M Pro, GALAXY Y and GALA XY Y Pro, all of which run on the powerful Android 2.3 Gingerbread operating sys tems. Samsung has created a new and simplified system of naming its smartphones, focus ed on its ever-expanding portfolio of industry-leading Android devices. The nami ng structure will organize and group all devices into five classes, identified b y a single alphabetical letter. Devices will then be further designated by an ad ditional indicator which will identify specific functionality. "As Samsung continues to innovate, our goal is to provide consumers with an expe rience uniquely tailored to their needs. We have introduced steps to ensure user s can simply identify the device designed to deliver the perfect experience for them," said JK Shin, President and Head of Samsung's Mobile Communications Busin ess. "In addition to this new naming strategy at IFA this year we unveilling the GALA XY W, GALAXY M Pro, GALAXY Y and GALAXY Y Pro designed with the professional and social consumer in mind. These products further build on the phenomenal success we have enjoyed with the GALAXY range." New ways to identify your GALAXY Smartphones According to the new naming structure, new class designators refer to the specif ic category that the smartphone product fits into, for example a premium device, or an entry-level device. All classes will be used within the higher branding o f the 'GALAXY' smartphones. - "S" (Super Smart) Devices at the very pinnacle of Samsung's mobile portfolio. This class will only be used on flagship devices such as the Samsung Galaxy S, t he award-winning smartphone that has already sold 10 million units throughout th e world. "R" (Royal / Refined) Premium category models, a combination of power, p erformance and productivity for the individual who wants to be defined by the te chnology they carry. "W" (Wonder) High quality, strategic models, perfect for tho se seeking a balance between style and performance. "M" (Magical) High-performance models at an economic price-point. "Y" (Young) These are entry models or strateg ic models for emerging markets or a younger audience more sensitive to price.Cla ss indicators allow a more specific description of the key selling points of a d evice: - "Pro" This indicates that the device includes a QWERTY keyboard for speedier e mail typing and increased productivity for professionals.- "Plus" This indicates that the device is an upgrade from an existing model.- "LTE" This indicates tha t the device is designed to utilize LTE (Long-Term Evolution) connectivity stand ards, a 4G standard to provide increased mobile network capacity and speed. Introducing the Samsung GALAXY W Equipped with high-spec technology including a 1.4GHz Processor, HSDPA 14.4 Mbps connectivity and a large 3.7" touch screen, the GALAXY W is the ideal solution for those who need to Live Fast and Live Smart. This powerful performance is enh anced with the inclusion of Samsung's Game, Social and Music Hubs, providing one -stop solutions for a consumer's gaming, socializing and listening needs. Kies A ir enables additional control, allowing users who have misplaced their phone to track it, meaning complete peace of mind. GALAXY M Pro Providing a strong performance for high value, the GALAXY M Pro is the ideal sol ution for young and sociable professionals. A QWERTY keyboard provides swift, ac curate typing on the go - enhancing productivity when drafting memos, documents and messages. The keyboard also simplifies communication with Social Hub allowin g users to talk to whoever they want, however they want, all from their contact list. Communication history, instant messaging and updates from social networkin g sites are all readily available. An optical track pad and touch screen ensures the interface is easy and simple t

o use. This productivity and functionality is packed into a sleek 9.97m body. De signed with professionals in mind, the GALAXY M Pro offers extensive productivit y through a variety of enterprise solutions, including Exchange Active Sync, Syb ase Afaria, CISCO Mobile and CISCO WebEx. GALAXY Y Compact but with a full range of features and allowing the ability to stay socia l on-the-go, the GALAXY Y is an ideal device for younger consumers. Seamless mul titasking is enabled thanks to the device's powerful 832MHz processor. The GALAX Y Y includes Samsung's Social Hub, allowing users to stay connected with their o nline social circles. Equipped with Samsung's TouchWiz User Interface, the GALAX Y Y delivers a simple and intuitive experience. Additionally, the inclusion of S WYPE facilitates speedy typing. The GALAXY Y is available in a variety of colors ensuring it can fit with anyone's style. GALAXY Y Pro Equipped with a QWERTY keyboard as well as enhanced social and professional feat ures, the GALAXY Y Pro Smartphone is optimized for young professionals looking t o manage both their work and home lives with ease. Users can stay constantly con nected with Social Hub Premium, which supports email, social network integration and instant messaging. An optimized, intuitive touch screen interface allows an accessible and intellig ent experience, while users are able to work on the go thanks to ThinkFree mobil e office, enabling a variety of Office documents (Word, PPT, Excel and PDF) to b e edited from the handset. Productivity is enhanced thanks to the combined power of touch screen and QWERTY keyboard inputs, enabling smooth navigation with eff icient and professional input. WiFi Direct also allows faster transfer rates, al lowing content to be shared quickly.