Our Strategy What will drive our success in the future?

Not just growth, but sustainable growth -meeting our short-term commitments while investing to meet our long-term goals. And we have a vision and clear goals to guide our journey to achieve long-term growth -- the kind of long-term growth that allows careers to flourish. We are building on our fundamental strengths in marketing and innovation, driving increased efficiency and effectiveness in interactions with our system and generating new energy through core brands that focus on health and wellness. We are poised to capture the opportunity in so many ways. Here are just a few:

With the world's most recognized family of brands, we deliver more than 3,500 beverages to over 200 countries around the world -- not just soft drinks, but juice and juice drinks, sports drinks, water, even coffee and milk. And every day we explore new ways to create and share beverages to energize, relax, nourish, hydrate and enjoy. As the world's largest distributor of non-alcoholic beverages, we maintain a trusted local presence in every community we serve. We are constantly looking ahead to anticipate what our communities may need and gathering resources to support them. We've increased our annual marketing budget substantially, launched many new products, and developed a model to help our retail customers maximize their sales while we continue to plan for the next one, five and ten years in business.

We need highly skilled, ambitious, experienced professionals who think entrepreneurially and thrive on team work.

Development Strategy Of Coca Cola Brand development strategy of Coca Cola has been far reaching and has managed to remain in the limelight ever since it became a favorite with the non alcoholic drinkers. It has been noticed that brand loyalty is an important factor in maintaining the number one position. The article below suggests the various brand building techniques of the company. Founded in the year 1886, the Coca Cola company enjoys the status of being one of the biggest non alcoholic beverage companies of the world. It has a distribution system, which makes it unique from the rest of the non alcoholic beverage manufacturers. Over the years, Coca Cola has passed several tests of brand enhancement and the company makes it a point that the products under the banner Coca Cola continue to invade the minds of the consumers. The brand development strategy of Coca Cola comprised redesigning of its brand development policies and techniques to keep up with the changing mindset of its consumers. Earlier, this brand believed in the following: Afford ability Availability Acceptability However, this brand development strategy of Coca Cola was re worked to stress on the following instead: Price value Preference "Pervasive penetration". The essence of brand building of the company lies in the fact that it wants its consumers accessibility to be "within an arm's reach of desire". In an attempt to build its brand identity, as many as 20 brand attributes are tested every month involving as many as 4000 customers. The brand development strategy of Coca Cola is effective as it has been able to construct, manage as well as maintain its brand image since yesteryears. Another reason why this brand has gained unanimous acceptance all around the globe is due to the fact that it has been able to connect very well with its consumers. This implies brand loyalty. Brand loyalty has been instrumental in keeping up the brand image of Coca Cola. It believes in shelling out the best so that the consumers are retained by default. A part of the brand building technique is also to enhance "purchase frequency". The company has also invested in various advertisement campaigns often engaging the services of celebrities around the globe. In addition to the consumers, there is another category of consumers, who increase the consumer base and they constitute the collectors of the brand. The collectors usually indulge in

collecting old as well as upcoming logos of Coca Cola, bottles and literary matter. With regard to the brand development of Coca Cola Zero, the company came out with an advertisement, which was quite different from the conventional ones. In this regard, (no calorie beverage), it has shelled out three types of products. Coca Cola Classic Diet Coke Coca Cola Zero. There are few experts who believe that when Coca Cola had the tag line of "The Real Thing", it was really that but with the invention of various categories of coke, the "real thing" changes to "many things", and the original flavor is usually lost. Hence, the brand building strategies should be such that it does not confuse people and is able to retain consumers despite the fact that several new non alcoholic beverage firms are on the anvil.

Coca Cola Marketing Strategy

The Coca-Cola Company is the worlds leading manufacturer, marketer, and distributor of nonalcoholic beverage concentrates and syrups. Its world headquarters is based in Atlanta, Georgia. The company and its subsidiaries employ nearly 31,000 people around the world. The Coca-Cola Company manufactures syrups, concentrates and beverage bases for Coca-Cola, the companys flagship brand, and also produces over 230 other soft-drink brands sold by and its subsidiaries in nearly 200 countries around the world. Some of Coca-Colas latest domestic marketing strategies include Coke dominating fountain sales. Thousands of consumers visit fast-food restaurants every day and Coke feels that it is very important to have the consumer see and drink their product at such chains as McDonalds, Burger King, and Dominos Pizza. They are also coming out with a new curved can. Coca-Cola and One 2 One are teaming up for a promotion called, "Collect and Connect. According to consumer specialist, Robert Bertini, "the cans stand out on the shelves and are fun to hold. Cokes"tm logo has become a widely known at music and sports events. They will reintroduce its" winning commemorative Coca-Cola classic bottles featuring the members of the Coca-Cola Racing Team. The phone and service can be altered but Coke will use the text messaging service to inform customers of new promotions. Coca-Cola has also signed a three year deal with AOL valued at 100 million dollars linking packaging and promotional activities from the retail shelves to cyberspace. Coca-Colas" tm marketing strategies are very affective and are going to continue to increase its market share. PIN codes on the web will help with registration and promotional redemption from consumers. The 20-ounce cups will be available in clear or green plastic with a spill resistant lid. " This will enable Coke drinkers to receive a prepaid mobile phone displaying the Coke logo, a hand"tms free set, a battery charger, and a 10 call voucher in exchange for collecting 60 one-pack tokens and paying 30. Coca-Cola holds 65 of the fountain soda market and is coming up with innovative ways to capture a larger share, such as, a fountain machine that plays music as it pours. These new cups were designed with portability in mind to better accommodate the fast growing takeout business at quick-service chains.

FINANCIAL STRATEGIES No matter where you live, chances are you know Coca-Cola. It is the world's most valuable brand. One may not, however, be as familiar with their extensive product portfolio, how they work with their bottling partners or the specific actions they take every day as they relate to people and the planet. The Coca-Cola Company is the world's largest nonalcoholic beverage company. They market a wide range of beverages, including coffees and teas, juice and juice drinks, and sports drinks and waters as well as carbonated soft drinks. They have more than 400 brands and within those brands are nearly 2,400 beverage products. Four of the world's top-five soft-drink brands are theirs: Coca-Cola, Diet Coke, Sprite and Fanta. In 2005, they ranked No. 1 worldwide in sales of carbonated soft drinks and No. 1 in sales of juice and juice drinks. They are the world's No. 2 producer of sports drinks, and the No. 3 producer of bottled water. Their family of beverages accounts for approximately. 1.3 billion servings worldwide of the 50 billion beverage servings consumed every day-a figure that indicates both their strength and their growth opportunity. With operations in more than 200 countries, they have a diverse workforce of approximately 55,000 Company employees. Together with our subsidiaries and bottling partners, we strive to be an integral and contributing member of each of the communities where we operate. People around the world invite their beverages into their lives more than 1.3 billion times a day. The Company has a presence in people's lives not only as a simple moment of refreshment, but also as an employer, a business partner, a part of the community and a global citizen. They highly value these relationships-and the trust and responsibility that come with them. That's why every day they strive to ensure that their actions in the workplace make a positive contribution to the marketplace, the environment and the communities.