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Sonys global logistics company, logistics business model through constant innovation, according to global market demand rather

than according to Sonys plans to completely revitalize the production of plant global logistics network channels and do everything possible tightening of inventories, the first to actively promote the logistics market in the United States, bold, and added to create intelligent multi distribution channels made outstanding achievements. Sony owns and operates the company currently has 75 factories in the world and more than 200 global sales network. According to the International logistics experts estimate that in the electronic products, so far Sony Groups annual global container cargo has more than 160,000 TEUs, is the worlds large-scale production of one of the manufacturers and shippers. In order to give full play to the leverage of multinational operations, expanding its ability to compete on the international market, the current logistics company of the group is working with carriers and their agents to start global negotiations to further improve the logistics supply chain, improve the economic benefits of the Sony Group . Sony Group, Sony Corporation requires each company within the system must make sure that the Sony group of companies: make every effort to shorten the product shipped to the customer from the process and the time spent, in particular, to reduce cross-border transport, multimodal transport and different types of mode of transport of goods between the time spent to ensure zero length of stay, distance, zero additional cost, zero risk in place a comprehensive logistics services, vigorously strengthening the Sony Group companies and logistics supply chain services and cooperative relations between the parties and always maintain the electronic the smooth flow of digital information exchange contacts, and ultimately ensure that the Sony Logistics to increase revenue. Sony believes that the high cost of storage is very unfavorable for the logistics, Sony logistics warehousing costs in the United States produced an average as high as $ 20,000,000, which does not include the high cost of inland road and rail transportation, container cargo cargo damage arising from theft poor stock compensation costs, container cargo transportation insurance costs, reduced logistics and warehousing will inevitably reduce logistics costs, speed up the supply chain, logistics, operation speed and to ensure safe operation. 2001 to 2003, Sony Logistics warehouse site in the United States has been cut more than half of the supply chain inventory has been reduced by half, from the original stock reserve of 15 days trade to 6 half days of inventory. Including the establishment of the Sony in the U.S. West Coast logistics companies had withdrawn a large number of warehouses, distribution through the socalled cross-platform service-type surface and to enhance rapid cargo delivery frequency, delivery time from one month to several times a week is only the supply chain, the Warehousing business all concentrated in the U.S. West Coast Port of Los Angeles near Carson specifically established a logistics center, the center of the container handling equipment is very advanced warehouse, as a center point, and by express courier to containerized cargo to the U.S. hinterland shipped, about 3 days, discharged from the U.S. West Coast port container cargo can reach the U.S. East Coast.

All things are divided into two, Sony logistics companies in the U.S. West Coast almost all of its logistics business focused on the logistics center in Carson, near Los Angeles, there is indeed a certain degree of risk, but Sonys view that the management of these risks in the current technical conditions The following can be overcome, its biggest advantage is to reduce the administrative level, the original complex logistics operations into a single center, not only to avoid unnecessary financial and material resources, human and other waste of resources, further reducing the total investment in logistics infrastructure, and to improve logistics efficiency and effectiveness. Sony has so far operating in the U.S. logistics and distribution costs incurred is the worlds cheapest. As a result of multi-country consolidation approach, Sony put a half tank of a cargo container from a certain origin or sent to Singapore, Kaohsiung, where what products to add into another box full of boxes of goods into the container, and then continue to transport until a destination port in North America or Europe. The greatest advantage of the logistics approach, first, to avoid the waiting time, but also significantly reduce the clearance. Currently, the Sony group of companies and organizations around the world, milk delivery service, further improving the Sony company in the world, especially in Asia, the quality of Sony products transportation. Sony Logistics branch of the company turn around the supply side, on behalf of parts suppliers to Sony factory at any time provided the required spare parts orders. Milk delivery service is a Japanese-style quick to mention the unique service, efficient, fast, reasonable stocks, in particular by the requirements of the small number of product specifications in particular by the customers. Sony Singapore air cargo in the ship or 7 days before departure procedures for cargo shipment, due to the use of certain exports of priority planning, shipping has been reduced to 4 days, air reduced to 1 day. Sony spare parts logistics company purchase used mode of operation is unique, that is, through a third party operator control and implementation of Sonys supply chain logistics management business, all of the logistics costs are charged by third-party operators. Uncharacteristically, from the outside and inside the Sony logistics management model to maximize the increase in sales of logistics services, but also significantly reduce the waste of Sonys logistics resources, such as Sony logistics companies throughout the United States has a total of nine parts procurement base, But its workforce of 300 people, while Sony logistics companies throughout the United States finished with 106 distribution centers, only 700 of its employees, the small number of staff and workers, but to win with fewer, to create a remarkable logistics performance. Sony Sony now Chinese companies in the United States in close collaboration with and support, spare parts and operating in the U.S. average annual income of logistics products reached 27.6 billion U.S. dollars.

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