Detailed Syllabus Semester I

Detailed Syllabus The Class of 2012

Marketing ManagementI
Class of Course Code Credit : 2012 : SL MM 501 : 3 Academic Year Semester Sessions : First : I : 33

Objective
To equip students with basic concepts and practices of modern marketing and provide a basis for understanding different marketing processes, analyzing opportunities, buyer behavior, and selecting target markets. To provide a platform for a holistic view of the Marketing function, with an introduction to creation of value, building satisfaction and delight To understand the importance of Products/ services offering and distribution channels of the marketing mix. REFERENCE BOOKS Marketing Management Marketing Management Marketing Management: Analysis, Planning, Implementation and Control, 11th e Marketing Management : Global Perspective Indian Context, 4th e Marketing, 13th e Global Marketing Management, 7th e AUTHOR / PUBLICATION Philip Kotler & Keller, Koshy and Jha 13e, Pearson, 2008. IUP Kotler, Philip. Prentice Hall of India - 2008 Ramaswamy, V S / Namakumari, S. Macmilian India Limited - 2009 Etzel, Michael J et al. McGraw-Hill/Irwin Keegan, Warren J. Prentice Hall of India

Detailed Syllabus
Introduction: Marketing - Definition of Marketing Management - Marketing Concepts - Evolution of Marketing Marketing Mix, Marketing Challenges for the 21st Century. Marketing Environment Micro Environment: The Company - Suppliers - Intermediaries - Customers - Competitors, Public. Macro Environment: Demographic, Economic, Natural, Government Intervention in Natural Resource Management - Political Environment - Cultural Environment. Global Environment: WTO- Basis for International Trade and Multi-national Investment Operating in more than one national environment: Challenges Involved - Differences in Micro and Macro Environment: Bridging the International Gap.

Detailed Syllabus The Class of 2012

Consumer Markets and Buyer Behavior: A Buyer Behavior Perspective - Characteristics Affecting Consumer Behavior - Consumer Buying Roles - Types of Buying Decision Behavior - The Buyer Decision Process - The Buyer Decision Process for New Products, Industrial Markets: Special Characteristics of Industrial markets, Importance of selling for an Industrial marketer, business buying behavior, Segmenting & Targeting: Levels of Segmentation - Patterns of Segmentation - Procedures for Market Segmentation - Requirements of Effective Segmentation - Market Targeting - Evaluation & Selecting Target Markets, focusing and niching- Mass customization. Positioning: Competitive Differentiation - Concept of Positioning - Positioning as Strategy Communicating your Positioning Strategy. Positioning by usage, by user, by product benefit, etc. Building Customer Satisfaction: Through Quality, Service and Value - Defining Customer Value and Satisfaction - Delivering Customer Value and Satisfaction - Retaining Customers- CRM Product Decisions: Product Classifications - Individual Product Decision - Product-mix Decisions Product-line Decisions Developing New Products: New product development processes - Challenges in developing new products - consumer adoption process for new products. Life Cycle Strategies: Product Life-cycle - Stages in PLC - Brand Life Cycle - Marketing Strategy Marketing of Services: Basic Concepts and Issues - Nature and Characteristics of Service Marketing Strategies for Service Firms - International Services Marketing - Person, Place and Idea Marketing. strategies throughout PLC. Distribution and Channel Decisions: Nature of Distribution Channels - Channel Design and Modification Decisions - Physical Distribution and Distribution Cost Analysis, Channels - The Middlemen - The Wholesaler - Retailing Evolution, Types of Retailing- Telemarketing, retailing- The Supplier Market - The Multi-channel System - The Supermarket - Mail-order - Transportation Warehousing - Inventory Management.

Cases
Introduction to marketing: Grove Fresh Ltd: Marketing Organic Juices Buyer Behavior Perspective Unilevers Real Beauty Campaign for Dove Segment and Targeting BMWs Company of Ideas Campaign: Targeting the Creative Class Positioning Cielo A car in trouble Building Customer Satisfaction Cabo San Viejo: Rewarding Loyalty Developing new products
Detailed Syllabus The Class of 2012

New product development at the Schwan Food Company Innovation Through Communication Marketing of services Eurail Group GIE: Marketing Rail Travel in Europe Product decisions Faculty will identify appropriate cases. Life Cycle Strategies Faculty will identify appropriate cases. (Source: Case Studies in Management Volume V)

Suggested Schedule of Sessions

Topic Introduction Micro Environment Macro Environment Global Environment Consumer Markets and Buyer Behavior (including case discussion) Industrial Marketing Segmenting (including case discussion) Targeting Positioning (including case discussion) Building Customer Satisfaction (including case discussion) Product Decisions (including case discussion) Developing New Products (including case discussion) Life Cycle Strategies Marketing of Services (including case discussion) Distribution and Channel Decisions Total No. of Sessions 2 1 1 1 3 2 3 2 2 2 3 2 2 2 5 33

Detailed Syllabus The Class of 2012

Quantitative Methods
Class of Course Code Credit : 2012 : SL RM 501 : 3 Academic Year Semester Sessions : First :I : 33

Objective
To equip students with the essential concepts, tools and techniques necessary for robust managerial decision making. REFERENCE BOOKS Statistics for Management 7 e Quantitative Methods Quantitative Techniques for Management Decisions 2nd e Quantitative Methods for Business 9th e Business Statistics 4th e Quantitative Analysis for Management 10th e
th

AUTHOR / PUBLICATION Levin, Richard I./ Rubin, David S. PrenticeHall - New Delhi IUP Srivastava, U K et al. New Age International Pub - 2003 Anderson, David R et al. South-Western Educational Publishing 2003 Levine, David M et al. Pearson Education. Delhi Barry, Render et al. Prentice Hall of India

Detailed Syllabus
Basic concepts of scales of measurement-Nominal, ordinal, interval, and ratio scales. Review of central tendencies dispersion. Probability and Probability Distributions: Basic Concepts of Probability: Addition theorem, Multiplication theorem, Bayes theorem, Random Variables, Expected Value, Binomial, Poisson and Normal Distributions Sampling and Sampling Distributions: Population and Samples, Parameters and Statistics, Types of Sampling: Simple Random, Stratified, Systematic and Cluster Sampling, Sampling Distributions, Standard Errors, Sampling from Normal and Non-normal Populations, Central Limit Theorem, Finite Population Multiplier Estimation: Point and Interval Estimation, Estimator and Estimates, Confidence Intervals, Interval Estimates of Mean and Proportion from Large Samples, Interval Estimation Using t Distribution, Sample Size for Estimating Means and Proportions Testing of Hypotheses: Basic Concepts, Type I and Type II Errors, One Tailed and Two Tailed Tests, One Sample Tests, Hypothesis Testing of Means when Population Standard Derivation is Known and when Unknown, Hypothesis Testing of Proportions for Large Samples. Two Sample Tests for Equality of Means for Large and Small Samples, Equality of Means for Dependant Samples, Difference between Proportions for Large Samples.

Detailed Syllabus The Class of 2012

Chi-Square: Chi Square Test of Independence. and Goodness of fit. . Analysis of Variance (One Way Anova): Test for Equality of Means. Inference about a population variance and about two population variances. Bivariate analysis: Bivariate correlation and regression, Coefficient of determination, assumptions in the regression model, tests of significance for the correlation and regression coefficients. Time Series Analysis: Components of Time Series, Trend Analysis- Moving Average, Fitting linear and second degree trends, Seasonal Variation (Computing using Ratio to Trend Method), Cyclical Variation. Irregular Variation, Problems Involving All Four Components of Time Series. Decision Trees: Decision Tree Analysis-Expected value under risk, under perfect information, and under sample information. Linear Programming, Transportation and Assignment problems: Formulating Linear Programming Problems, Graphical approach, Formulation of Transportation and Assignment problems, Solutions using Excel solver and other softwares.

Cases
ICICI Banks Get up to 100% Cash Back offer Real Foods Solnyx Pharmaceuticals: The Atoxeril Clinical Trial Care Hygiene Hindustan Foods Roja Silks Ram Publishers Alexander Machine Company Best Fibre Lakshmi Engines (Source: Case Studies in Management Volume VI) Exercises Students will be given exercises to be solved using SPSS/EXCEL Software.

Detailed Syllabus The Class of 2012

Suggested Schedule of Sessions

Topic Scales of Measurement, Review of central tendencies dispersion. Probability and Probability Distributions (including case discussion) Sampling and Sampling Distribution (including case discussion) Estimation Testing hypothesis (including case discussion) Chi- Square (including case discussion) Analysis of Variance Bivariate Correlation and Regression (including case discussion) Time Series Analysis Decision Trees (including case discussion) Linear Programming, Transportation and Assignment Problems (including case discussion) Total No. of Sessions 2 5 3 2 5 2 2 2 3 2 5 33

Detailed Syllabus The Class of 2012

Financial Management-I
Class of Course Code Credit : 2012 : SL FI 501 : 3 Academic Year Semester Sessions : First :I : 33

Objective
To build the foundation in finance which will be useful for advance studies in finance and to provide the overview of corporate finance for financial analysis and decision making. REFERENCE BOOKS Financial Management Financial Management Financial Management: Theory & Practice 11 e Financial Management and Policy, 12th e Corporate Finance: Theory & Practice 2nd e
th th

AUTHOR / PUBLICATION Pandey I M, Vikas Publishing House Pvt Ltd IUP Brigham, Eugene F. et al. South-Western College Pub - 2004 Van Horne, James C. Prentice Hall - 2001 Damodaran, Aswath. John Wiley & Sons - 2001 Ravi M. Kishore. Taxmann's - 2009 Khan, M Y / Jain, P K. Tata McGraw-Hill

Financial Management: Theory and Practice, 6 e Chandra Prasanna, Tata McGraw-Hill - 2004 Financial Management , 7th e Financial Management: Text & Problems

Detailed Syllabus
Introduction to Financial Management: Objectives - Functions and Scope - Evolution -Interface of Financial Management with Other Functional Areas - Environment of Corporate Finance. Overview of Financial Markets: Financial Markets - Functions and Classifications of Financial Markets - Money Market - Forex Market - Government Securities Market -Capital Market Derivatives Market -International Capital Markets Participants. Sources of Long-Term Finance: Equity Capital and Preference Capital - Debenture Capital Term Loans and Deferred Credit -Government Subsidies - Sales Tax - Sales Tax Deferments And Exemptions - Leasing and Hire-Purchase - New Instruments. Raising Long-term Finance: Venture Capital, Initial Public Offering, Public Issue by listed companies, Rights Issue, Preferential allotment, Private placement, Term Loans Introduction to Risk and Return: Risk and Return Concepts - Risk in a Portfolio Context Relationship Between Risk and Return -CAPM and Dividend Capitalization Model. Time Value of Money: Introduction - Types of Cash flows - Future Value of a Single Cash Flow, Multiple Flows and Annuity - Present Value of A Single Cash Flow, Multiple Flows and Annuity, Growing Annuity, Perpetuity and Growing Perpetuity. Valuation of Securities: Concept Of Valuation - Bond Valuation - Equity Valuation: Dividend Capitalization Approach and Ratio Approach -Valuation of Warrants and Convertibles.

Detailed Syllabus The Class of 2012

Cost of Capital: Concept and Importance - Cost of debenture - Term loans - Equity capital and retained earnings - Calculation of Weighted Average Cost of Capital - Weighted Marginal Cost of Capital Schedule. Basics of Capital Expenditure Decisions: The Process of Capital Budgeting - Basic Principles in Estimating Cost and Benefits of Investments -Appraisal Criteria: Discounted and Non-Discounted Methods (Pay-Back Period -Average rate of return - Net Present Value -Benefit Cost Ratio Internal Rate of Return) Analysis of Project Cash Flows: Cash Flow Estimation - Identifying the Relevant Cash Flows Cash Flow Analysis - Replacement, Cash Flow Estimation Bias - Evaluating Projects with Unequal Life - Adjusting Cash Flow for Inflation. Risk Analysis and Optimal Capital Expenditure Decision: Introduction to project risk Stand-Alone Risk - Sensitivity - Scenario and Decision Tree Approach - The Impact of Abandonment on NPV and Stand-Alone Risk -Risk Adjusted Discount Rate versus Certainty Equivalents - Incorporating Risk and Capital Structure into Capital Expenditure Decisions -Optimal Capital Expenditure - Capital Rationing. Current Developments

Cases and Exercises

Modi Rubber vs. Financial Institutions Essar Steel: Defaulting on Debt Repayment Reliance Petroleum's Triple Option Convertible Debentures (A) Reliance Petroleum's Triple Option Convertible Debentures (B) Cost of Capital at Ameritrade Valuing Sify' s Acquisition of IndiaWorld Financial Management at Bajaj Auto (Source: Case Studies in Management Volume VI)

Detailed Syllabus The Class of 2012

Suggested Schedule of Sessions

Topic Introduction to Financial Management (including case discussion) Financial Markets (including case discussion) Sources of Long Term Finance (including case discussion) Raising Long Tem Finance Cases on Long Term Finance Introduction to Risk and Return (including case discussion) Cases on Risk and Return Time Value of Money (including case discussion) Case on Time Value of Money Valuation of Securities Cases on Valuation of Securities Cost of Capital Cases on Cost of Capital Basics of Capital Expenditure Decisions (including case discussion) Analysis of Project Cash flows Cases on Capital Expenditure decisions and APCF Risk Analysis & Optimal Capital Expenditure Decision Current Developments Total No. of Sessions 1 1 2 3 3 2 1 3 1 3 1 2 1 2 2 1 3 1 33

Detailed Syllabus The Class of 2012

Organizational Behavior
Class of Course Code Credit : 2012 : SL HR 501 : 3 Academic Year Semester Sessions : First :I : 33

Objective
To provide a strong conceptual framework for the study, understanding, and application of organization behavior and to apply behavioral techniques to manage human resources in a better manner. REFERENCE BOOKS Organizational Behavior Organizational Behavior Organizational Behavior, 13 e Organizational Behaviour, 8th e Organizational Behavior, 11th e Human Relations and Organizational Behavior 5th e Management of Organizational Behavior
th

AUTHOR/PUBLICATION Organizational Behavior -Stephen P Robbins, Seema Sanghi Pearson IUP Robbins, Stephen P et al. Prentice-Hall, India Ashwatappa .K . Himalaya Publications 2008 Luthans, Fred. McGraw-Hill - 2008 Dwivedi, R S. MacMillan Publications India - 2001 Blanchard, Kenneth H et al. Prentice-Hall

Detailed Syllabus
Management Thought and OB: Definition of Management, Approaches to Management: Classical,Behavioral, Quantitative. Management Principles of Taylor, Weber, Fayol; Hawthorne Studies, fields contributing to OB, Managers roles and functions, OB in the context of globalization, workforce diversity. Individual Learning and Behavior: Definition of Learning, Theoretical process of learning, application of the learning theories for behavior modification. Attitudes, Values and Job Satisfaction: The Nature and Dimensions of Attitudes: Components of Attitude Sources and types Cognitive dissonance theory Values Measuring job satisfaction The effect of job satisfaction on employee performance. Perception: Factors Influencing Perception - Perceptual Selectivity rational decision making model, bounded rationality, Linkage between Perception and Individual Decision Making ethics in decision making. Personality: The Meaning of Personality - Personality Determinants - Personality Traits - The big five model, emotional labor. Emotional Intelligence Definition self awareness, self regulation, social skills, social awareness. Motivation: Meaning of Motivation Primary, General Motives and Secondary Motives Motivation and Productivity Content and process theories of Motivation. Group and Teams: Types of Groups - Stages of Group Development: The Five-Stage Model, The Punctuated Equilibrium Model - The Dynamics of Informal Groups: Norms and Roles in Informal

Detailed Syllabus The Class of 2012

Groups - Nature, Significance and Management of Informal Organizations - Dynamics of Formal Work Groups - Teams in the Modern Workplace - Teams vs Groups - Types of Teams - Quality Circles. Group decision-making. Communication: Role of Communication - Objectives, Barriers & Effective Communication Communication Processes: Types of communication - Interactive Communication in Organizations Cross cultural communication. Leadership: Understanding Leadership - Difference between a Leader and a Manager - Leadership Theories - Trait Theories - Behavioral Theories - Contingency Theories - Leadership Styles - Level 5 Leadership - Leadership Skills - Determinants of Leadership Challenges to leaderships in virtual teams. Power, Authority & Politics: Definitions of Power - Distinction Between Power and Authority Bases of Power - Power Structure and Blocks impression management political behavior in organizations. Conflict & Collaboration: Sources of Conflict - Intra-individual Conflict - Interpersonal Conflict Intergroup Behavior and Conflict - Organizational Conflict - Negotiations - Approaches to Conflict Management Collaboration. Stress Management: Causes of Stress Organizational and Extra Organizational Stressors Group Stressors Individual Stressors - Coping Strategy for Stress. Organizational Structure: Understanding Organizational Structure - Centralization, Decentralization, Flat and Tall Structures, Departmentalization, Behavioral Implications of different organizational designs. Organizational Culture: Meaning, creating and sustaining culture, culture as a liability, employee acculturation process, countries and culture, organizational climate. Organizational Change: Forces for Change - Managing Planned Changes - Resistance to Change Approaches to Managing Organizational Change technology and change - Organizational Development concept and action research.

Detailed Syllabus The Class of 2012

Cases
Employee Satisfaction: An Outcome of a Motivated Workforce Needs Drive Performance The Lumen and Absorb Teams at Crutchfield Chemical Engineering Southwest Airlines Act II: An Airline in Trouble? People Matters in Sales Force Management HR Restructuring at Lucent Technologies Remaking JCPenneys Organizational Culture Whole Foods Markets Unique Work Culture and Practices (Source: Case Studies in Management Volume V)

Suggested Schedule of Sessions

Topic Management Thought and OB Individual Behavior Attitudes, Values and Job Satisfaction (including case discussion) Perception Personality (including case discussion) Emotional Intelligence Motivation (including case discussion) Group and Teams (including case discussion) Communication (including case discussion) Leadership (including case discussion) Power, Authority and Politics (including case discussion) Conflict and Collaboration (including case discussion) Stress Management Organizational Structure (including case discussion) Organizational Culture (including case discussion) Organizational Change Total No. of Sessions 3 2 2 2 2 1 2 3 2 3 2 2 2 2 1 2 33

Detailed Syllabus The Class of 2012

Managerial Economics
Class of Course Code Credit : 2012 : SL EC 501 : 3 Academic Year Semester Sessions : First :I : 33

Objective
To provide basic theories and analysis of the behavior of various economic agents (individuals and firms). Further, the course also aims at providing an appreciation of application of various microeconomic theories and concepts in managerial decision-making. REFERENCE BOOKS Managerial Economics Microeconomics Managerial Economics, 8th e Managerial Economics, 5th e Managerial Economics Analysis, Problem, Cases, 8th e Managerial Economics in Global Economy, 6th e Microeconomics Economics, 18e Managerial Economics AUTHOR / PUBLICATION Micro Economics-Robert Pyndica & Daniell Rubin Field, Premlal Mehta, -Pearson IUP Hircshey, Mark. South-Western College Pub 2005 Samuelson, William F / Stephen G. Mark. Wiley India Truett, Lila J./ Truett, Dale B. John Wiley & Sons - 2003 Salvtor, Dominick. Oxford University Press, USA - 2006 Dr Rao, V Panduranga. IBS Publication Samuelson, Paul A / Nordhaus, William D. Tata McGraw-Hill - 2005 Craig, Petersen H / Cris, Lewis W. PHI

Detailed Syllabus
Introduction to Economics: Scarcity and Efficiency. The three problems of economic organization, Market, Command, and Mixed Economies, The Market Mechanism, How Markets solve the three Economic problems? The Invisible Hand and Perfect Competition. The economic role of government. General and partial Equilibrium, Nature and scope of Managerial Economics. Supply and Demand Analysis: The Demand schedule, the Demand curve, Demand shifts, Elasticity of Demand price Elasticity of Demand, Calculating Elasticities, Elasticity and Revenue, Income Elasticity of Demand, Cross Elasticity of Demand. Analysis of supply The Supply Schedule, The Supply Curve, Behind the Supply Curve, Shifts in supply, Price Elasticity of Supply. Equilibrium of Supply and Demand Equilibrium with Supply and Demand curves, Effect of a Shift in Supply or Demand, Interpreting changes in Price and Quantity, Simultaneous Shifts of Supply and Demand, Rationing by Prices. Applying Supply and Demand Impact of a Tax on Price and Quantity, Prices Fixed by Law Minimum Floors and Maximum Ceilings. Consumer Behavior: Choice and Utility Theory, Marginal Utility and the Law of Diminishing Marginal Utility, Equilibrium Condition Equal Marginal utilities per rupee for Every Good. An Alternative Approach Substitution Effect and Income Effect, Substitutes and Complements, Derivation of Market Demand, The Paradox of Value, Consumer Surplus, Applications of Consumer Surplus. The Indifference Curve Analysis- Indifference Curve, Budget Line or Budget Constraint, The Equilibrium Position of tangency, Changes in Income and price, Price effect, Substitution effect,
Detailed Syllabus The Class of 2012

Income effect, deriving the Demand Curve. Demand Forecasting Production and Cost analysis: Production analysis: Basic concepts, The Production Function, Total, Average, and Marginal product, The Law of Diminishing Returns, Returns to scale, Short run and Long run, Technological change, The Law of diminishing marginal product, Least cost factor combination for a given output, Expansion path Analysis of Costs: Cost concepts, the link between production and costs, Short run and long run cost curves. Economies of scale and scope. Relevant Costs and Benefits, Break Even Analysis and plant sizing. Market Structure analysis and estimation: Perfect Competition: Characteristics of a Perfectly Competitive Market, Supply and Demand in Perfect Competition, Short Run Equilibrium of the Competitive Firm, Long Run Equilibrium of the Competitive Firm, Efficiency of Competitive Markets, Effects of Taxes on Price and Output Monopoly: Monopoly - short run and long run equilibrium Price Discrimination, Types of Price Discrimination, Natural Monopolies Imperfect Competition: Imperfect Competition, Demand Curve, Monopolistic Competition, Product Differentiation - Types of Product Differentiation Oligopoly, Kinked Demand Curve , Cartel Formation, Market-Sharing Cartels, Price Leadership, Price Leadership by a low-cost firm, Price Leadership by dominant firm, Barometric Price leadership. Pricing Practices: Markup Pricing, Markup Pricing and profit maximization, Price Discrimination, Cyclical pricing, Multiple-Unit Pricing Strategies, Multiple-Product Pricing, Joint Product Pricing, Transfer Pricing, Riddles in Pricing Practices. Decisions under conditions of Risk and uncertainty Game Theory Current Developments An introduction to asymmetric information; Moral hazards

Cases and Exercises

Singapore: Past Perfect, Future Tense? Suzlon: Powering a Greener Tomorrow Long Lines, Lost Profits: Chinas Regulated Fuels Market Microsoft Antitrust Case Lev Leviev vs. De Beers Domestic Airlines in India: Leveraging Price Transfer Pricing

(Source: Case Studies in Management Volume VI)

Detailed Syllabus The Class of 2012

Suggested Schedule of Sessions

Topic Introduction to Economics (including case discussion) Case on the economic role of Government Supply and Demand Analysis (including case discussion) Consumer Behavior (including case discussion) Production Analysis Analysis of Costs: Cost Concepts, the link between Production & Cost Analysis of Costs: Short run & long run cost curves, Economics of scales scope, Relevant costs and benefits, Break cum analysis and plant sizing Perfect Competition Monopoly (including case discussion) Monopolistic Competition Oligopoly Cases on Imperfect Competition Pricing Practices (including case discussion) Case on Pricing practices, Price control and transfer pricing Decisions under conditions of Risk and uncertainty Game Theory Total No. of Sessions 2 1 4 3 3 2 2 3 2 1 2 3 2 1 2 33

Detailed Syllabus The Class of 2012

Information Systems for Managers

Class of Course Code Credit : 2012 : SL IT 501 : 3 Academic Year Semester Sessions : First :I : 33

Objective
To provide basic concepts of Information System and enable the students to develop simple Information System using personal computers and tools. At the end of the course the students will also experience enhanced personal productivity using IT. TEXT BOOKS Information Systems Today, 2 e IT in Management Information Technology for Management, 7th e Management Information Systems, 6 e Advanced Cases in MIS Management Information Systems MIS: Managing the Digital Firm, 9th e Microsoft Access 2007 Plain and Simple (Plain and Simple Series)
th nd

AUTHOR / PUBLICATION Jessup, Leonard / Valacich, Joseph. PHI 2005 IUP Lucas, Henry C Jr. Tata McGraw Hill Brien, James A O. McGraw-Hill/Irwin - 2003 Brady, J.A / Mark, EF. Course Technology 2000 ICMR Lauden , K.C. / Lauden, J.P. Prentice Hall 2005 Frye, Curtis. Microsoft Press - 2007

Detailed Syllabus
Information System (IS) Concepts: Basic Concepts: Understanding Data and Information, System Concepts, Open System, Closed System, Business as a System, What is Information System, Classification of IS in organization, Attributes of Information Quality. Information System Development: Concepts: Structured system analysis and design. Approaches to IS Development, System Development Life Cycle (SDLC), Prototyping, RAD, Phases in SDLC, Requirement Analysis, Design, Implementation and Maintenance, Make or Buy Decision for IS Development. Tools of IS Design, DFDs Structured English, Flow charts, System flowcharts, decision tables and decision trees. Introduction to CASE. Lab Exercises on MS Office (with individual assignments) MS Excel Spreadsheet basics: Application layout and user interface Cell referencing formulas and functions Graphs and Charts. Data Validation and conditional formatting

Detailed Syllabus The Class of 2012

Functions: Overview of lookup, mathematical and database functions. Financial functions like NPV, IRR, PMT. Analysis Tools: pivot table, Filtering, Goal Seek, Solver. Performing Contribution analysis and optimization - LP and transportation problems. Regression and testing hypotheses through Excel. Advanced features: Use of Macros and VBA. Object linking Embedding, Open Database Connectivity. Creating HTML pages. Linking multiple sheets. MS Word Word processor Concepts, Overview of MS Word user interface. Entering text , formatting, styles, spell and grammar check and printing documents. Working with line graphs, pictures and other objects. Desk Top Publishing. Track changes, document protection, revision, Mail merge, forms, water marking, headers and footers manage columns, OLE, thesaurus, working with outline view. Tables, Templates, Style sheets, annotating text and generation of TOC. Power Point Role of power point in management communications. Power Point user interface. Use of Templates and presentation wizard. Guidelines for designing quality presentations. Designing slides. Slide Masters. Embedding clip art, graphics, spread sheets, tables, word documents and video / audio clips. Hyperlinking. Use of Animation, action buttons, transition effects. Automatic presentations, Presentation through website, use of pps. Information Systems in Business: Introduction to Organizational Systems: Decision Making, Types of Decision, Decision-Making Levels, Transaction Processing System (TPS), Management Information System (MIS), Executive Information System (EIS), Decision Support System (DSS), Expert System (ES), Office Automation System (OAS), Collaboration Technologies. Information Systems in Functional Areas: HR, Marketing, Finance, Production; sources of competitive advantages, IS for Competitive Advantages. Business in a networked environment: Basic concepts of networks, Network architecture (client server, 3-tier), different layers, social networks, work group technologies, intranet, extranet, internet, world wide web and search engines, ecommerce, e business, Tools and technologies for making web based operations, web servers. Managing Information Systems: IS Security: IS security, IS vulnerability and computer crime, protecting information system, Disaster Recovery Planning, Auditing. Current Developments: Concepts of Data warehousing, Data Mining, Internet 2, Mobile communication, RFID, SOA(Faculty may invite suitable guest speaker from the industry)

Cases and Exercises

Bumrungrads Hospital 2000 Information System. The PricewaterhouseCoopers Knowledge Curve and the Spinning Off of PwC Consulting. Merrill Lynchs IT Initiatives.

Detailed Syllabus The Class of 2012

(Source: Case Studies in Management Volume V) 3 more cases/caselets in Indian Business nvironment in following areas to be chosen by the faculty Use of MIS for business advantage, Application of SDLC Importance of Data and Information Security for business organization

Suggested Schedule of Sessions

Topic IS Basic Concepts IS Development Concepts Advanced features in MSWord Advanced features in MS PowerPoint Advanced features in MS Excel Class room Exercises/ Presentations Organizational Systems Information Systems in Functional Areas Business in a network environment IS Security Current Developments Total No. of Sessions 2 4 2 2 5 3 3 3 4 3 2 33

Pre-requisite: Operating knowledge of computer systems, operating systems, personal productivity software and internet.

Detailed Syllabus The Class of 2012

Accounting for Managers

Class of Course Code Credit : 2012 : SL AC 501 : 3 Academic Year Semester Sessions : First :I : 33

Objective
To provide the understanding of financial reporting system and cost concepts. REFERENCE BOOKS Accounting : Text and Cases Financial Accounting Volume I Financial Accounting Volume II Financial Accounting for Management (An Analytical Perspective) Financial Reporting Analysis (Using Financial Accounting Information), 9th e International Accounting (A User Perspective) Comparative International Accounting, 8th e Fundamentals of Financial Management, 4th e Financial Statement Valuation, 3rd e Modern Accountancy Advanced Accounts Vol. I & Vol. II Analysis & Security AUTHOR / PUBLICATION 12e Anthony, Hawkins & Merchant, TMH, Special Indian Edition IUP IUP Gupta, Ambrish. Pearson Education - 2005 Gibson, Charles H. South-Western Pub 2003 Shahrokh M, Saudagaran, Thomson SouthWestern College Pub 2003 Noses, Christopher / Parber, Robert B. Prentice Hall - 2003 Brigham, Eugene F. / Houston, Joel F. SouthWestern College Pub 2003 Penman, Stephen H. McGraw-Hill/Irwin -2006 Mukherjee, Amitabha / Hanif, Mohammed. Tata Mc Graw Hill Shukla, M.C./ Grwal, T.S. S.CHAND & CO. 2008 Gupta, R L / Radhaswamy Sultan Chand & Co. 2008 Bhattacharyya, SK. Vikas Publishing, New Delhi

Advanced Accountancy Theory Method & Application For Vol- II Accounting for Management : Text and Cases

Detailed Syllabus
Introduction to accounting: Distinction among financial accounting, cost accounting and

Detailed Syllabus The Class of 2012

management accounting Evolution of accounting basic concepts of financial accounting conventions of accounting stages of preparing accounting statements from inputs to outputs users of financial statements Generally Accepted Accounting Principles Introduction to Financial Accounting: Meaning of Accounting, Advantages of Accounting Outputs of Accounting Process - Concepts underlying the Financial Statements - Generally Accepted Accounting Principles. Understanding Financial Statement: Nature and objectives of Financial Statements, Uses of Financial Statements, form and content of Financial Statements, users of Financial Statements Financial Reporting and Regulations: Introduction to USGAAP, Introduction to International Accounting Standards, Indian Accounting Standards, Applicability of Various Standards, Comparison and Harmonization Financial Statements of Limited Companies: Format and Content of Profit and Loss Account Requirements of the Companies Act for the Presentation of the Companies Profit and Loss Account Treatment of Special Items Relating to Companies Final Accounts - Requirements of Appropriation of Profits by the Company - Format and Content of the Balance Sheet Cash Flow : Statement of Cash Flows - Purpose of the Statement of Cash Flow - Content and Format of the Statement of Cash Flow - Preparation of Cash Flow Statement - Usefulness of the Statement of Cash Flow Annual Report: Contents of Annual Report Directors report Auditors report - Financial Statements and notes thereon Other information. Limitations of Financial Statements and Window Dressing: Critical Review of Financial Statements - Effects of Abnormal Items and Changes in Accounting Policies, Creative Accounting. Financial Statement Analysis : Financial Statements Understanding the Features of Variables in Financial Statements - Ratio Analysis Liquidity, Profitability and Leverage - Times Series Analysis - Common Size Analysis, Du-Pont Analysis Problems Encountered in Financial Statement Analysis. Contemporary Topics: Human Resource Accounting, Inflation Accounting Cases and Exercises Maruti Udyogs Accounting

(Source: Case Studies in Management Volume VI) Annual report of select company ( Latest ) Infosys Ltd., Dr. Reddy TATA Motors

Faculty will identify appropriate cases on Window Dressing

Detailed Syllabus The Class of 2012

Suggested Schedule of Sessions Topic Introduction to Accounting Introduction to Financial Accounting Understanding Financial Statement Financial Reporting and Regulations Financial Statements of Limited Companies Cash Flow Annual Reports Limitations of Financial Statements and Window Dressing Financial Statement Analysis Contemporary Topics Total No. of Sessions 1 1 1 4 9 6 2 1 7 1 33

Detailed Syllabus The Class of 2012

Business Communication
Class of Course Code Credit : 2012 : SL GM 501 : 3 Academic Year Semester Sessions : First :I : 33

Objective
The objective of this course is to enhance the students business communication skills, which include presentations, business reports, CVs and applications, memoranda, business claims, business proposals, agenda and minutes of meeting. REFERENCE BOOK Business Vocabulary Business Correspondence Report Writing Basic Business Communication, 6th e Business Communication Today 8th e Professional Communication Business Vocabulary in Use AUTHOR/PUBLICATION IUP IUP IUP Lesikar, Raymond et al. Richard D Irwin 1993 Bovee, Courtland L. et al. Prentice Hall - 2004 Koneru, Aruna . Tata McGraw-Hill - 2008 Mascull, Bill . Cambridge University Press 2002

Detailed Syllabus
Business Correspondence: Principles of Effective Writing; Letter Writing; CVs and Applications; Memoranda; Business Claims and Responses; Business Proposals; Meetings: Agenda and Minutes. Report Writing: Process, Structure and Layout. Prcis Writing: Steps for writing good prcis; methods for abridging sentences. Reading Skills: Mechanics of reading, Guidelines for improving reading skills; reading speed. Press Release: Concept & Designing, Sample Discussions Listening Skills: Process, Barriers of listening, guidelines for improving listening skills. Presentation Skills: Planning, Structure and Delivery. Telephone & E-mail Etiquette: Basics of Telephone and E-mail Etiquette. Cross-Cultural Communication: Cross-cultural issues which affect Communication across different Cultures.

Detailed Syllabus The Class of 2012

Suggested Allotment of Sessions

Topics Business Correspondence Principles of Effective Writing Letter Writing CVs and Applications Memoranda Business Claims and Responses Business Proposals Meetings : Agenda and Minutes Report Writing Prcis Writing Reading Skills Press Release Listening Skills Presentation Skills Telephone & E-mail Etiquette Cross-Cultural Communication Total No of Sessions 2 1 2 1 1 2 2 4 2 2 2 2 6 2 2 33

Detailed Syllabus The Class of 2012