Questionnaire

We the students of Global Business School pursuing MBA are conducting a survey for the Marketing Research on "MegaMart . We would appreciate if you could kindly spend few minutes of your valuable time and help us in filling this questionnaire. Your views will be used only for purpose of academic research.

Name: __________________________________ 1. Age (In Years): a.) 16-24 b.) 25-32 c.)33-40 d.) Above 40 2. When you think of buying clothes which retail outlet first comes to your mind? a. Mega Mart b. Koutons c. Westside 3. How often do you visit the store? Twice in a week. Once in a month. Twice in a month. d. shoppers shop e. others (specify):..

Once in a week.

Once in a year.

4. Rank the following attributes (1 - 5), on their importance while selecting an outlet. Extremely Important (1) a) Proximity(closeness) of Location b) Brand Image c) Pricing d) Discount offers e) Brand available f.) Service g.) Brand availability h.) Layout Others, Please Specify: ______________________________________________________ Not very Important (2) Average (3) Important (4) Least Important (5)

5. What is your main reason for coming to the store? Rate the components on a scale of 1-5 from most preferring to less preferring due to which you attracted towards the Store? Value for Money Discounts Product Range Offered Nearby Saving of time

6. Distance covered while coming to the store? a. 0-5 kms. b. 5-10 kms. c. 10-15 kms. d. More than 15 kms

7. Preferred timing of coming to the store? a. 10:00-12 p.m. b. 12:00-6.00 p.m. c. After 6:00p.m.

8. What medium of advertisement do you respond to? Rate the components on a scale of 1-5 for the most preferred mode of Communication. Magazine T.V (Local Cable Local Channel) Newspapers Relatives/Friends Visuals

9. What sort of facilities will you provide for the betterment of the store? Rate the most preferred component on a scale of 1-5 for the betterment of stores. More Variety Discounts on Products Location Better Customer Service Store Layout

Others, Please Specify: ______________________________________________

10. Please choose the option which is the closest to what you feel. Strongly Disagree MegaMart does not have all my favorite brands The store layout at MegaMart makes it easy for me to find what I need I never get my size at MegaMart. MegaMart is not helpful with returns and exchanges When MegaMart promises to do something by a certain time, it will do so. MegaMart is a sophisticated outlet MegaMart does not have the latest in terms of fashion. Employees in MegaMart do not give prompt service to customers. I like to shop at MegaMart Shopping at MegaMart is a great experience. 11. When considered your visit to the MegaMart outlet, how would you rate your experience? Delightful Customer Service Overall Experience Any Suggestions ______________________________________________________________________________ ______________________________________________________________________________ Excellent Satisfactory Unsatisfactory A Failure Somewhat Disagree Neutral Somewhat Agree Strongly Agree

****THANK YOU****