Welcome to the presentation of

LE KA

E P O SC O ID

Topic of our presentation

WE ARE
Rakib Md. M.A.G. Papia
Saif

Sabrina Hasib

Background of Reckitt Benckiser

Three Principles of Reckitt Benckiser

the symbol of quality that refers continuous improvement

customer satisfaction

To act as a responsible citizen of the world

Company History
Jeremiah Colman begins milling flour and mustard in Norwich, UK. In Benckiser was founded by Johann A. Benckiser In 1886 Reckitt & sons begins expansion and opens businesses around the world - the first in Australia. A joint venture company had been set up in South America between Reckitt & sons and J&J Colman Atlantis Reckitt merge with In 1938 Ltd. J&J Colman to become Reckitt Benckiser diversifies into In 1956 consumer goods and industrial cleaning products. In 1999 Reckitt & Coleman and Benckiser merged to become Reckitt

Reckitt Benckiser In Bangladesh

Registered with Government holding 20.8% of its shares. owned by the parent company Reckitt Benckiser Plc., UK corporate office shifted to Dhaka from Chittagong on 2nd December 2001. Incorporated on 15th of April 1961 in then East Pakistan. Provides products in the areas of surface and fabric care, dishwashing, homecare, health and personal care, and food

m N R a e r j t c k o e e r t n u t i r l m n y g p o r v t a o e h n v r e d e m o e s e f m n e l t r l h g w e i a n

Financial Analysis

t H A g h a f r e s t o e s m r s o e s c p t o r m o r m v f e i v n d t e d i n e u d g a e r a t n h e a e d r i

Financial Analysis

Environmental Analysis External Internal

Environment Environment

L P E H S C A C O U W L O P M S N A P T U A T N L E O R N T M D C R E S C E T R R A O S E N D O R G D E U S U V R L G E C A O L E T V O O E P R M Y N E F M N

External Environment

L M T O W D P L L E E V V E E L L M M A A N N A A G G E E R R S S

Internal Environment
Three levels of managers:

O C W R F T R O E G R S N C T K E A H R F A N N R C O G Z R C L E S C H A O N T E L G C A P Y Y N O T N D S H A E L D T O S E R T V O R E N E U L S C O

Internal Environment
Other Internal Factors:

Types of Departmentalization

Product Departmentalization

Functional Departmentalization

Functional Departmentalization

Functional Departmentalization

PRODUCT DEPARTMENTALIZATION
different product departments are pest control, lavatory care, dishwashing, fabric care, analgesics, antiseptic, specialty cleaner, air care and depilatories. Used to manage the product line of the company

Business and analysis department

analyzes the new products compatibility in the market place Products potential profitability New product is developed in the corporate head office in U.K. Product Development Officer is responsible for that.

DEGREE OF CENTRALIZATION
thedecision-making the decision-making processis almost process is almost decentralized . decentralized .

thehigher-level manager makes the major the the higher-level manager makes the major the decisionnew product development or decision like like new product development or investment. investment. themiddle and lower level managers do the middle and lower level managers do the tacticallevel the tactical and operational and operational level planning. planning.

SPAN OF CONTROL
The number of subordinates who reports directly to an executive or to an officer is called the span of control.

Reckitt Benckiser has a narrow span of management.

The optimum span of control maximizes supervisory effectiveness because it is:

narrow enough to maintain the control over the subordinate.

not so narrow that it leads over control and an excessive number of managers who oversee a small number of subordinates

DELEGATION OF AUTHORITY
Manager

Subordinate

RESPONSIBILITY
Regulatory, Safety & Environmental Services RSE managers R&DManagers & Environmental Services Regulatory, Safety

formulate, publicize and monitor the Policy

R&D managers

apply this Policy implement the Product Safety Programs

RSE Managers

abide by established Company practices report and assist in the investigation of product-related findings

Downward Communication

COMMUNICATION SYSTEM

Upward Communication

F p g J e o n e a b si d c t b s r e a p u s n u c k a d r t a n p b d o o p e s n u r o e s t o a p c o b e g o r d y u f u o t o r f t r e t a

Downward communication

Upward communication

ral channel like meeting, conversations etc.

Channels of Communication

osters and bulletin board

ritten channels like suggestion system, complain ystem etc.

Horizontal communication
takes place among employees in the same work group. makes sharing of information, coordination, problems solving among departments. provides social and emotional support among employees Channels include conference, meetings, telephone and intercom system, management information system and standard written communication etc.

SWOT Analysis

Threats

Opportunities

SW OT

Weaknesses

Strengths

Q L W T P I M U E A N O L A N R T E L D G O K A I N R E V L S F I T H R L A O C O Y T R Q / T O C U F S I R N T M D O E A F A H O G N L S I E D M A V I R V E O T I M V O N A R Y F A R T S P I T G C O R M I K R O A F I O T Y D N I N E U A I Z O D C G A N L T E P

STRENGTHS

WEAKNESSES
DISHWASHING CATEGORY

PROMOTION

HIGH VOLUME OF OVERHEAD

LACK OF LAUNDRY DETERGENTS

OPPORTUNITY
D DISHWASHING CATEGORY I S H P PEST CONTROL W E A S S T S SOAP INDUSTRY H O I C A N O P H HAIR CREAM INDUSTRY G N I A T N I C R D R A O U T

THREATS

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