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KNOW your consumer

GROW your business

2011 Pocket Reference Book: Vietnam

HOW TO GET VIETNAMESE SAVING IN A BANK


AND NOT A PIGGYBANK?
WANT THE ANSWER? JUST ASK NIELSEN.
Attract them with interest rates, no-fuss processing and try not to ask for
proof of income (they're quite sensitive about it!)
AND DID YOU KNOW?
There is high interest in earning money and savings but banks are not
clearly in that picture as wealth management practices are still
home-based.
A steady finger on the Vietnamese financial pulse with over 5,000 bank
and non-bank users. The latest Personal Finance Monitor showed that 9
out 10 urbanites still save money at home. Not just cash but also gold and
some foreign currency.

$
BANK

more question?
email us at vietnaminfo@nielsen.com

WHAT ARE THE TOP CONCERNS OF VIETNAMESE


CONSUMERS LATELY?
Nielsen Omnibus -For fast, cost-effective and flexible way of obtaining a
specific topic or questions. Suitable for Toe in Water research. Latest wave
showed top 3 concerns - Health, Increasing food prices, Increasing utility bills

food

health

clothes

WANT THE ANSWER? JUST ASK NIELSEN.


Apart from feeling the inflation effects on food and utilities, Vietnamese
consumers still put health on top of their list.
AND DID YOU KNOW?
Majority of the Vietnamese worries are related to economic issues such
as inflation and employment. However, health still holds the utmost
concern.
more question?
email us at vietnaminfo@nielsen.com

household

WHICH MEDIA VEHICLE GIVES


THE HIGHEST ROI WHEN
COMPARED AGAINST TV?

WANT THE ANSWER? JUST ASK NIELSEN.


Digital Media gives almost 2.4 times the ROI compared to Televesion
AND DID YOU KNOW?
Of magazines, radio and Out of Home, only Out of Home gives a lower
ROI compared to TV
Nielsen Marketing ROI analysis helps marketers prioritise their above the
line and below the activities to get the best results for their brands.

more question?
email us at vietnaminfo@nielsen.com

WANT THE ANSWER? JUST ASK NIELSEN.


Given the large amount of information that our brain needs to cope with, and the
shortage of time, we have an inherent need to simplify choices. We create rules
to avoid going through the entire decision process again. However, sometimes
those rules are challenged making consumers changed their decisions. Uncovering the decision experience and triggers are the keys to unlocking consumer
choice.

AND DID YOU KNOW?


DeltaQual is understanding consumer behavior by focusing on how consumers
think and act as opposed to focusing on how they perceive the product. Consumers rely on simple rules to avoid a lengthy decision-making process. Interviewing
techniques used recreate previous purchase occasions to uncover these rules and
what challenged them.

discount

brand

from

price
flavor

new
promotion

more question?
email us at vietnaminfo@nielsen.com

Green Tea Here,


Green Tea There.
How Do My
Consumers Make
Their Decisions?

NIELSEN INSIGHTS - AT A GLANCE

Nielsen Global Consumer Confidence Survey


The Nielsen Global Consumer Confidence Survey is
conducted online in Europe, Asia Pacific, North America
and the Middle East about consumers confidence levels
and economic outlook. The Nielsen Consumer
Confidence Index is developed based on consumers
confidence in the job market, status of their personal
finances and readiness to spend. The survey is
conducted quarterly across 55 countries. The following
results are from the Quarter 4, 2010 survey.

Vietnam Pocket Reference Guide 2011 Nielsen

NIELSEN INSIGHTS

NIELSEN INSIGHTS - AT A GLANCE 01

02

NIELSEN INSIGHTS - AT A GLANCE

Asia Pacific (AP) Country Abbreviations


Australia

AU

China

CN

Hong Kong

HK

India

IN

Indonesia

ID

Japan

JP

Malaysia

MY

New Zealand

NZ

Philippines

PH

Singapore

SG

South Korea

KO

Taiwan

TW

Thailand

TH

Vietnam

VN

2007 - 2010 Consumer Confidence Index: Vietnam

140
120

118

117
106

100

109
97

119
103

101
88

85

80
60
40
20
0

2007-Q1

2007-Q3

2008-Q1

2008-Q3

2009-Q1

2009-Q3

2010-Q1

2010-Q2

2010-Q3

2010-Q4

NIELSEN INSIGHTS - AT A GLANCE 03

Global Country Consumer Confidence Rankings


Consumer Confidence Fell in 25 of 52 Countries in Q4 2010

Nielsen Business Barometer Survey


The Nielsen Business Barometer is an online survey
designed to gauge Vietnams business leaders
sentiment. Topics include advertising spend, growth
forecasts and among other current hot topics. The online
survey is conducted twice-yearly and covers companies
from various industries throughout Vietnam. The first
wave is conducted every April and the second wave is
conducted September every year.

Vietnam Pocket Reference Guide 2011 Nielsen

04

NIELSEN INSIGHTS - AT A GLANCE

Perceptions of local job prospects over the NEXT 12 Months


Excellent
1
7

1
16

Good

20

25

Not so good

4
23

Bad
5

26

9
30

28
36

37

40

34

45

31
49

59

73

58

60

60

58

54
51

57

48
53

46

45

42
39

31
16

6
IN

SG

PH

10

10

MY

AU

ID

CN

VN

HK

NZ

TH

14
2

7
1

10

TW

KO

JP

AP

Base : All respondents n=10088

Perceptions of state of personal finances over the NEXT 12 Months


Excellent
1
12

1
14

2
21

Good
5

26

29

31

Not so good
6

30

31

32

32

Bad
3

10

24
33

36

33
49

66

64

53
58
58

62

52

58

55

53

52

53
47

51
33

18

IN

17
ID

20
15
PH

9
AU

Base : All respondents n=10088

3
SG

11
MY

HK

NZ

VN

CN

TH

TW

KO

10
1
JP

8
AP

NIELSEN INSIGHTS - AT A GLANCE 05

Perceptions of Good / Bad time for people to buy the things they
want and need over the NEXT 12 Months
Excellent
8

Good
3

14

Not so good
7

Bad
9

11

13

14

15

15
26

34

37

41

49

49
41

48

50

45

59

49

44

49

54
47

49

46

39
40

41

39

41

41

31

36

26

29

30

28
19

10

10

AU
IN
PH
ID
Base : All respondents n=10088

TH

HK

SG

NZ

MY

15

TW

VN

CN

JP

KO

AP

How to utilize spare cash after covering essential living expenses VN

49

Putting into savings


31
39
34
34
30

Holidays / vacations
New technology products

23

New clothes

27

26

Out of home entertainment


14
15

Paying off debts / credit cards / loans

19

Retirement fund
I have no spare cash

16
9

63
7
6
4
3
2

8
10

19

57
58

47

32
31
31

29

27
25

16

Investing in shares of stock / mutual funds

Dont know/undecided

34

27
29

Home improvements / decorating

55

39

38

23
31

Q1 2010
Q2 2010
Q3 2010
Q4 2010

Base : All respondents n=505

Vietnam Pocket Reference Guide 2011 Nielsen

06

NIELSEN INSIGHTS - AT A GLANCE

Major Concerns over the next 6 months


Asia Pacific Average
The economy

14

20
13

Increasing food prices

14
12

12

Work/life balance
Health

11

Job security

10
5

Increasing utility bills (electricity, gas, heating, etc)

11
8
8

6 5

Childrens' education and/or welfare

Parents' welfare and happiness 4 6


Political stability 3 4
Increasing fuel prices 2 4

Global warming 2 3
Debt 2 3
Crime 1 2
Terrorism 1 1
War 1 1
Immigration 1 1
Tolerance towards different religions

Biggest concern

Second biggest concern

Tolerance towards other countries values 0 1


Lack of understanding of other cultures
Base : All respondents n=7009

1
Other concern 2 2
No concerns 2 1

Major Concerns over the next 6 months

VN

Job security
Health

18
14

Work/life balance

18

13
14
10

13

Increasing food prices

14

Increasing utility bills (electricity, gas, heating, etc)

12

The economy

Increasing fuel prices 4 6


Parents' welfare and happiness 2 5
Debt 3 4
Childrens' education and/or welfare 2 4

Political stability 22
War 12
Crime 2 1
Global warming 1 1
Terrorism
Tolerance towards other countries values

1
1

Immigration
Lack of understanding of other cultures
Other concern 2 2
Base : All respondents n=505

No concerns

Biggest concern
Second biggest concern

Tolerance towards different religions

NIELSEN INSIGHTS - AT A GLANCE 07

Do you think your country is in an economic recession at the


Yes
No
moment?
21

25

29

31

32
45

45

49

49
70

79

75

71

69

55

51

KO

NZ

81

88

51
30

TH

76

68
55

JP

59
74

PH

ID

VN

MY

TW

IN

41
26

CN

24

HK

19
AU

12
SG

AP

Base : All respondents n=7009

Do you think your country will be out of an economic recession in


the next 12 months?
Yes

24

27
43

No

34

38

40

35

31

31

38

Dont Know
16

27
41

37

33

38

37

41

30
45

22
36
22

32

48

46

78
45

47

41

55
37

IN

VN

35

SG

34

TH

30

MY

29

PH

26

25

CN

HK

25

ID

24

NZ

17

15

14

KO

AU

TW

23
6
JP

Base : All Respondents who answered Yes Q8 (Code 1) n=3425

Vietnam Pocket Reference Guide 2011 Nielsen

AP

08

NIELSEN INSIGHTS - AT A GLANCE

Executive Insights
Business leaders are still positive about the economy, though not
to the same extent as in the first half of 2010

Nearly 80% of manufacturers have achieved or exceeded their target set at the
beginning of the year
Around half believe that business conditions in Vietnam have improved versus a
year ago

Competitive pressures, inflation and how to pass on price


increases to consumers remain the top three concerns.
Concerns around corruption and governments actions also
showing greater importance.
Moving forward, senior leaders are highly optimistic about 2011:
90% of companies are expecting double-digit growth in the next 12 months,
driven by increased consumer demand and business expansion plans
Advertising spend is anticipated to increase strongly
Going rural increases in importance

Consumer trends toward savings and buying Vietnamese


products is expected to continue

What are top concerns of business leaders?


2010 1st half

2010 2nd half

1) Competitive pressure/
activity / growth (68%)

1) Competitive pressure /
activity / growth (69%)

2) Ability to pass on
price increase (59%)

2) Ability to pass on
price increase (55%)

3) Inflation (56%)

3) Inflation (49%)

4) Labor force/
skill shortage (29%)

4) Labor force
skill shortage (39%)

5) Petrol prices (22%)

5) Wages growth (18%)

6) Wages growth (12%)

6) Low GDP growth (14%)

7) Global Economic
Crisis (10%)

7) Impact of corruption (14%)

8) Others (Government regs,


currency depreciation (10%)

8) Others (VND devaluation,


Govt. regulations, Govt.s support
for local brands (12%)

Source: Nielsen Business Barometer 2010 , Wave 4

NIELSEN INSIGHTS - AT A GLANCE 09

How do these concerns compare with consumers concerns?


Top 5 consumer concerns

Top 5 supplier / mfr concerns


1) Competitive pressure / activity /
growth

1) Increasing food prices

2) Ability to pass on price increase

2) Health

3) Inflation

3) Increasing utility bills


(gas, electricity, water...)

4) Labor force / skill shortage

4) Job security

5) Wages growth

5) Increasing fuel/ petrol prices

Source: Nielsen Business Barometer 2010 , Wave 4 & Nielsen Omnibus November 2010

Vietnam Pocket Reference Guide 2011 Nielsen

10

NIELSEN INSIGHTS - AT A GLANCE

Majority of manufacturers have performed at least on par with


their 2010 target, yet mid-year evaluation was more optimistic
Business performance compared to overall target
100%

14

23

Significantly better

28

80%

26

Somewhat better
23

17

60%

On par with target


40%

30

32
40

20%

Somewhat worse than target

25

17
12

0%

Significantly worse than target

2009 2nd half

2010 1st half

2010 2nd half

Source: Nielsen Business Barometer 2010 , Wave 4

Around half believe that business conditions in Vietnam have


improved versus last year, though being less positive compared
to 1st half
Business Conditions in Vietnam (Now vs Year Ago)

100%

8
Improved significantly

80%

41
54

40

Improved somewhat

60%

Remained the same


40%

30
38
30

20%

0%

24
9
2

12

3
2009 2nd half

2010 1st half

2010 2nd half

Source: Nielsen Business Barometer 2010 , Wave 4

Deteriorated somewhat

Deteriorated significantly

NIELSEN INSIGHTS - AT A GLANCE 11

Consumer trend towards savings and buying Vietnamese brands


is expected to continue. At the same time, about one third of
senior leaders predict an upgrading trend
2010 1st half

2010 2nd half

Purchase more
local/ Vietnamese
brands

49

Buy bigger packs


to save money

44

Purchase more on
promotion

41

Change channel to
save money

Purchase more on
promotion

41

Trade up to more
premium/indulgent
products

35

Purchase more
local/ Vietnamese
brands

37

Not buy some


'non-essentials'

22

Trade up to more
premium/indulgent
products

22

Not buy some


'non-essentials'

22

Buy less / smaller


packs of the same
products

Trade down to
cheaper products

51

Buy bigger packs


to save money

31

Change channel to
save money

22
12
10

Source: Nielsen Business Barometer 2010 , Wave 4

Beverages, Dairy and Household products are likely to be


impacted the most by the trend
2010 1st half

2010 2nd half

Beverages

50

Health & beauty

44

Household
products

44

Confectionery

36

Tobacco
products

28

Dairy

22

Frozen food

19

Dry grocery
OTHERS

14
3

Beverages

60

Dairy

53

Household
products

35

Dry grocery

35

Health &
beauty

30

Confectionery

26

Frozen food

21

Tobacco
products
OTHERS

7
2

Source: Nielsen Business Barometer 2010 , Wave 4

Vietnam Pocket Reference Guide 2011 Nielsen

12

NIELSEN INSIGHTS - AT A GLANCE

Senior leaders in multinational companies are concerned that the


buy Vietnamese trend will impose certain negative impacts on
their business
Impact of local brands on business
100%

7
21

20

80%

21

20

60%

Significantly improve our business


Somewhat improve our business
Do not impact our business

40%
47

50

Somewhat deteriorate our business

20%
Significantly deteriorate our business
0%

2010 2nd halfTotal

2010 2nd half


Multinational companies

Source: Nielsen Business Barometer 2010 , Wave 4

Rural market increases its importance as an engine to drive


growth for majority of businesses
Rural areas to drive company growth
100%

17

18

25

Increase significantly

80%

Increase somewhat
60%

58

53
58

Neither increase nor decrease

40%

Decrease somewhat
20%

25

26
17
2

0%
2009 2nd half

2010 1st half

Source: Nielsen Business Barometer 2010 , Wave 4

2010 2nd half

Decrease significantly

NIELSEN INSIGHTS - AT A GLANCE 13

Choice of media channels remains unchanged, and TV


advertising stands out as the most dominant channel
2010 1st half

2010 2nd half

N=56

N=60

TVC

40%

Point-of-SaleMaterials (POSM)
Newspaper /
Magazine (print)

TVC

15%

Point-of-SaleMaterials (POSM)

14%

Newspaper /
Magazine (print)

In-store
banners/posters

7%

In-store
banners/posters

Outdoor posters /
Billboard

7%

Outdoor posters /
Billboard

Internet

5%

Others

Internet

6%

Others

37%

16%
15%

7%

5%

4%

3%

Source: Nielsen Business Barometer 2010 , Wave 4

GDP growth rate expectation is in line with government statistics,


while expected industry growth remain relatively unchanged
Expected GDP growth rate

Expected industry growth rate

14

13.6

12

13.7

11.3

10
8
%
6

5.7

6.1

4.9

4
2
0
Est. Next 12 months GDP growth rate

2009 2nd half

All industry est growth rate

2010 1st half

2010 2nd half

Source: Nielsen Business Barometer 2010 , Wave 4

Vietnam Pocket Reference Guide 2011 Nielsen

14

NIELSEN INSIGHTS - AT A GLANCE

Key observations
Rising food and utility
prices, coupled with VND
devaluation and gold
price increases from Q3,
have impacted
consumers confidence
and business leaders
optimism:

Consumer confidence index drops as they are less positive


about job prospects, their status of personal finance and
readiness to spend
Senior leaders appear to be less optimistic about business
conditions in Vietnam compared to half a year ago
Inflation and how to pass on price increases continue to appear
in the top three concerns, yet on top of these, there have been
rising concerns about corruption and impact on GDP growth

Nevertheless, business
leaders are getting
geared towards a better
year, as they are highly
confident of the 2011
outlook:

Double-digit growth is expected from increasing consumer


demand and business expansion plans
Most are looking at expansion into rural areas and the modern
trade channel, as well as launching into new product categories
Advertising spend is expected to increase, with TVC remaining
the key media form, together with emerging channels such as
Internet

Source: Nielsen Business Barometer 2010 , Wave 4

Key observations
To continue to grow in the
Vietnam market, or to
enter the market
successfully, you need to
consolidate your
competitive strengths and
have the right expansion
plans:

In addition, timely
reactions to consumer
trends is also vital for
success:

Look into rural areas as the next frontier of growth


Effectively invest in modern trade channels
Identify new potential categories to expand into
Diversify communication platforms to include emerging
channels such as internet and mobile advertising
Effectively control ever-increasing costs
Develop and retain talent to avoid skilled labor shortage

Consumers are seeking savings via promotions or big pack


sizes, hence you should consider addressing this in a
relevant way to your category and brand
Purchasing of Vietnamese products/ brands trend has
emerged out of consumers search for value for money and
supported by the government campaign. Therefore,
multinational businesses should constantly prove good
value to their consumers through innovation and effective
communications.

Source: Nielsen Business Barometer 2010 , Wave 4

NIELSEN INSIGHTS - AT A GLANCE 15

Male vs. Female - Gender Marketing Insights


This ad-hoc study looks at differences on how male and
female attract each other, their differences in consumer
behavior and opportunities for marketers.
The qualitative phase includes 12 focus group
discussions and the quantitative phase covers 600
respondents. The study was conducted in May 2010.

Vietnam Pocket Reference Guide 2011 Nielsen

16

NIELSEN INSIGHTS - AT A GLANCE

The Female Brain is Wired Differently Than


the Male Brain
a larger prefrontal cortex
/seat of reason/
a larger insula
/center of gut feelings/
a larger anterior cingulate cortex
/seat of worry/
a larger corpus callosum, the region
connecting the two hemispheres of
the brain
/greater ability to multi-task and see
big picture connections/
a smaller amygdala
/sex and aggression/

2010 NeuroFocus, Inc. All Rights Reserved. Confidential and Proprietary.

Expectations are similar but women


are in it for the long - term
He said

Ideal Man

She said..

Well behaved/ Polite

Well behaved/ Polite

Family-oriented

Family-oriented

Understanding

Understanding

Self-confident

Stable job

Stable job

Self-confident

Manliness in looks
and manner

Family man

Vietnam Pocket Reference Guide 2011 Nielsen

NIELSEN INSIGHTS - AT A GLANCE 17

Men are different so women need to


be understanding

He said

Ideal Woman

She said..

Decent manners when


speaking

Family-oriented

Family-oriented

Decent manners when


speaking

Well behaved/ Polite

Well behaved/ Polite

Feminine looking

Tidy looking

Understanding

Feminine looking

Well-groomed, takes
care of family

Family first, good


with in-laws

Traditional roles still abound


Smart,
macho,
successful

Emergence of female
bread winners
30% earning for self/
family

Bread
winner

Pillar and
Protector

Expect to
do big
things

Homemaker
Gentle,
feminine
submissive

What men really want &


What women find attractive =

SUCCESS

All males want to earn a lot of


moneythats going to get females
respect and attraction

Caregiver

Weak/
Needs
protection

Vietnam Pocket Reference Guide 2011 Nielsen

18

NIELSEN INSIGHTS - AT A GLANCE

Expectations and aspirations drive


value of appearance
88% Appearance is
important
% Very
Impt

% Very
Impt

I want to be respected by others

52

I want to feel confident to the


people I meet

47

I want to be attractive to the


opposite sex

34

I want to create a professional


image at work

32

I want to create a professional


image at work

29

I want to look good for myself

31

I want to look good for myself

26

I want to be attractive to the


opposite sex

25

I want to stand out from the


crowd

25

I want to stand out from the crowd

23

Tools for
success

I want to be respected by others

56

I want to feel confident to the


people I meet

49

Men use accessories but women expect


men to smell good as well
Products men use
to attract women

Clothes (97%)

Products women
expect men to use

Clothes (86%)

Mobile
phones (94%)

Mobile
phones (66%)

Shoes (87%)

Motorbikes (65%)

Motorbikes (82%)

Shoes (64%)

Personal care
products (56%)

Perfume/
Cologne (40%)

Vietnam Pocket Reference Guide 2011 Nielsen

NIELSEN INSIGHTS AND REPORTS 19

Women could use more scent and sparkles


Products women
use to attract men

Products men expect


women to use

Clothes (96%)

Clothes (87%)

Shoes (87%)

Perfume/
Cologne (79%)

Mobile
phones (85%)

Shoes (64%)

Personal care
products (77%)

Accessories/
Jewelries (55%)

Motorbikes (67%)

Personal care
products (53%)

Confidence gained from appearance is


driving curiosity for personal care products
Motivation for using
Personal Care Products

Products interested to try


[Males]
76

To be more confident

74

64

Beverages [Beer] (52%)

39

To look good for myself

72

Finance (12%)

37

To attract the opposite


sex
To have a good
impression to others

Personal care (55%)

68

To have a good personal


hygiene

Electronic devices (79%)

33
23
29

Males
Females

It is common for
males to use
personal care.
Grooming is a
way to show our
respect to
others.

I think its quite


good when males
also groom for
themselves. Id
be proud of my
boyfriend if hes
well-groomed and
confident.

Vietnam Pocket Reference Guide 2011 Nielsen

20

NIELSEN INSIGHTS AND REPORTS

The grooming evolution


Males look for simple
products that have clear
functionality and problem
solving benefits

Sophisticated

Males care more about


their hair, their clothes &
shoes than their face &
body.
Certain sophisticated
needs are yet to be
recognized

Females are willing to


invest more time and effort
in personal care/ personal
grooming
Females care about their
body from top to toe and
are willing to use almost
any products to look better
& feel better

Basic

Learn from the females


Product Usage

10

100

Body wash

14

97

Hair conditioner

15

Shampoo

Facial wash
Cosmetic
Fragrances
Deodorant
Lipcare
Facial moisturizer
Body lotion/cream
Hair gel

97
89

19

84

24

71

19
11
22
24
12
1719

62
60
56
51

Current use
Will use more

More needs, more


benefits, more
products
For me, using
moisturizer and body
lotion is critical as it
helps to keep my skin
smooth and moist.
Also they help to
prevent skin aging.
Facial wash can only
keep your face clean.
Its not sufficient for
the skin.

NIELSEN INSIGHTS - AT A GLANCE 21

More products are becoming non-exclusive

Life Insurance
Laptop/PC

Cigarettes
Beer

Credit cards

Wine

Razors

TVs

Toothpaste
Mobile phones Bar
Shampoo Soap

Lipcare

Body cream/
lotion

Anti-shadow
eyes cream

Moisturizer

Deodorants

Sun block

Shower gel

Facial
Cleanser
Hair
Conditioner
Milk

Hygiene
wash

Beer

Point 2: Understand gender shopping behavior


Needs Fulfillment

Journey

Quality-seeker, grab
and go, planned
shopping

Bargain-hunter,
impulsive, easy
to influence

When we go into a fashion store,


we can try different shirts but only
buy 1 or 2 that fits us the most.
Females are different, they can buy
3-4 shirts for example, even though
they only try 1-2 of them.

I dont like to bargain. If I find a


good quality product that suits me, I
will just pay for it and go. My wife is
different, she always takes time to
bargain down the price.

We males normally have a plan of


what to buy before shopping.
Females might just go unplanned
and end up buying a lot of things.

Vietnam Pocket Reference Guide 2011 Nielsen

22

NIELSEN INSIGHTS - AT A GLANCE

No matter what industry youre inTickle


women with a price discount and assure men of
quality
Product quality

70

Durability

48

Functions

28

International brand

Males
Females

19
18
9

Vietnamese brand
6

After sale services

19
15

Discounted price

Promotions

38

25

14

Product design

Advertising

Important
shopping
considerations

40

25

Value for money

78

59

31

4
3
2

17

Show me the benefitand the price!


Attitude towards advertisement
I like to watch advertisements and
usually be affected by what is exposed
in the ads

33
27

I like to watch advertisements but I don't


believe most of things exposed in the
ads

37
42
22

I don't object the ads but I also don't pay


much attention on them

Generally I don't like advertising

Functional
benefits
(64%)

Attractive
prices
(53%)

Exciting
ambience
(33%)

25
8
5

Males
Females

70% are
almost
unaffected

Attracting
elements of TVC

NIELSEN INSIGHTS - AT A GLANCE 23

The Young Generation - Mobile Study


This study looks at the mobile habits of young users, such
as handset selection criteria, parental influence, value
added service usage and more.
The study is a compilation based on 8 focus groups in
Hanoi and HCMC, Nielsen Mobile Insights Survey 2010
(n=5,000), and Generation V Study.

Youth market with a narrow age range 15 to 24 alone


make up about 20% of the population. Half of them have
already subscribed to mobile services. Another half is yet
to be explored.
Populations
Youth Market
Current users
< 24 years old
<15 -24
years old

<15 years old

Prospective users
Non-users

Vietnam Pocket Reference Guide 2011 Nielsen

24

NIELSEN INSIGHTS - AT A GLANCE

Youth segment is split into two segments as they are in


different developmental stage, with different level of
decision making too.

Types
Age and needs
at current stage

Decision
making and
influence

Teenagers (13-17)
Who :

Young Adults (18-22)


Who :

Lack of experience, thus highly


dependent on parents/ family

Is developing self identity yet


longing to be a part of the group

Start to establish stronger


relationship with friends

Start to have more activities of


their own, not with the family

Choices are mainly driven by


parents
Has some influence over
choices. However lack of
experience leave decision
making made by parents.
Source : FGD

Start to have their own choices


Being given authority to make decisions
on minor issues, e.g to manage their
own pocket money
Choices are influenced by more factors,
not only by parents, but also friends and
ATL and also from their own experience

NIELSEN INSIGHTS - AT A GLANCE 25

Leisure time is spent mostly on connecting with


friends and to enjoy entertainment
Self-Entertainment

Playing game:
Ch, Thin Long Bt B

Listening to music

Watching TV:
HBO, Disney Channel,
VTV3, VTV6, Bibi

Internet surfing:

Zing, Kenh24, Nhaccuatui,


MP3, dantri, vnexpress, etc

At Home

Outside
Shopping

Texting

Meeting friends at:

Chatting with
friends:

Milk Tea shop Quan tra sua


Yoghurt shops

Phone: sms and Ola


Internet: Yahoo messenger

Socializing

Going to cinema

Relationship with mobile phone starts when parents give it to their


children to conveniently monitor their activities
I started using phone when I
was in grade 6 because my
parents want to control me
Hanois teenager

I started using phone when I


was in grade 10 because my
school is far from home and my
parents want to contact with
me

Hanois student

Parents choose
SIM card and
handset

I started using phone when I


was in grade 7.
The reason to use phone is to
call my mother to pick me up

but youth gain


more control of the
usage as they grow
older

HCMs teenager

Parents pay for the


mobile spend directly
and control usage

.. However, the child still has an influence on the


selection of handset and sim card

Target the communication to teens as well


as the parents

Youth start to choose


SIM card and handset
brand

and manage
mobile spend their
own, with their
pocket money

.. the selections are influenced by informations


they get mainly from friends and ATL

Target the communication to youth on their


needs in mobile contexts

Vietnam Pocket Reference Guide 2011 Nielsen

NIELSEN INSIGHTS - AT A GLANCE

and along the way the youth start to use the mobile for their
own purposes

Mainly via SMS

Parents start to
give a mobile to
monitor their
children activities

Mainly calling

Ola Msgr,
Facebook,
Personal Blog

Start to use
mobile to chat
and to
socialize

Start to use it
more to connect
with their friends
than family

Teens use the


mobile mainly to
contact their
parents

Start to use
mobile for
entertainment

Camera, MP3 player, music


(Zing MP3) and games
download

Start to use
mobile to
browse latest
info

Google, Hi Hi
He He

Youth are heavy texters. Not only because its cheap, but its fun and
practical too
What they say :

High

sms

SMS is cheap, fun, allow me to


express myself, helps me killing
time, and I am not worried of
disturbing people around me

Usage

26

Call is used only to call family or


for urgent matters
Data services are accessed
through memory card. They
downloaded games, music,
applications, video first to their
PC (using stationery internet?)

call

internet
camera

music

video

game

Importance
Low

High

NIELSEN INSIGHTS - AT A GLANCE 27

How do they choose their SIM card?

At the younger stage, all they care about is economical concerns. i.e. tarrif, promo.
As they go along they want more convenience, but still with reasonable spend ..

Teenagers
(13-17)

Young Adults
(18-22)

Tariff

Network

Promotion

Tariff

Network

Promotion

Number

Number

Talking about cheap rate is a must to


be chosen, especially when teens

.. To the more experienced users, we


need to talk about network quality and
its benefits

with their pocket money

Therefore, ability to manage spending becomes more important when


they have to pay the mobile service themselves. Though they would
normally running on low fuel, promo can shorten top-up period
Teens
Who Pays
Amount

Frequency
Promotions

Young
Adults
Parents

Self : Pocket Money

50,000vnd 100,000vnd/ each


time.

50,000vnd is more
preferred.

2-3 times a Month


Top up on need basis

2-3 times a month


Wait for promotions,
top up even if not
needed in promo
period

Vietnam Pocket Reference Guide 2011 Nielsen

28

NIELSEN INSIGHTS - AT A GLANCE

How do they choose their handset?

a phone with memory card provided is more


favorite if it meets all their requirements such
as design, price, features, quality and brand.

Memory Memory cards are a must, for storing


games, music and sharing music

Design
Price
Features

Small, easy to use, various color and has


soft keyboard
2,500,000vnd 3,000,000vnd
Entertainment functions: music, internet,
camera, video and game

Quality

Durable, long-life batteries

Brand

Well-known, popular, prestigious

.. and keep themselves updated of the latest


model and features
Functional
Lost their phone
Damaged

Emotional
Getting bored with the old one
Not having a certain feature
(camera with lower pixel, no chat
function, etc.) that they want to.
Prefer a new model that just
launched in the market

I am always seeking to have New and Unique Things - 54%


Being Different from others is Cool 37%
*Source FGD, Statements data from GenV study

NIELSEN INSIGHTS - AT A GLANCE 29

Youth are High Data Users compared to other segments.


which must be nurtured to establish the future market for
data services
Young
Generation
2009

Multimedia Services

10%

Mobile Internet

01%

2010

18%

09%

Avg. Other Ages


2009

2010

06%

07%

00%

03%

*Source Mobile Insights 2010,2009

Still very little knowledge on 3G. Should educate on the


benefits and its relevance to daily life.

Knowledge
3G = Video Call
.. Is all they know about 3G

Barriers
Expensive, No 3G phone,
Others dont have 3G
phone, so can t make a
Video call

Not many people use 3G so


even we use it we still cant
see others while speaking
HCM and HNs respondents

Limited Needs
GPRS is enough to meet
needs of chatting and
browsing

Vietnam Pocket Reference Guide 2011 Nielsen

30

NIELSEN INSIGHTS - AT A GLANCE

How to get them:


It Starts with the Parents!; Target this segment of your subscribers and
the market having children in this age group, promote Parent-Children
plans!
-How about 3 free calls between Parents and Childs connection
every day?
-Or Top up your account with 100 K VND and get 10 K VND on
Childs phone free
Get their Friends to get them : Reward them to Get their friends on the
Network!
-How about get your friend to subscribe and get 100 K VND of talk
time
-Get Your Friends to subscribe and Enjoy 50 Free SMS with him
every Month

Making them Stick?


Even if they change Handsets every year, make sure its your brand
every year!
- Meeting their social Needs, Flash your XYZ Brand Handset /
SIM Brand and get a 5% off at Yogen Fruz, milk tea shops every
time you visit
-Mobile Coupons for Cinemas

Network Quality
- At teen age , network quality is not important , but as they grow
to enter the young adults , they will stick to the operator only if the
network quality and coverage is good!
-Communicate about your strong network quality to this
population is important.

NIELSEN INSIGHTS - AT A GLANCE 31

3G for YG
Educate Them
-On television through local channels such as VTV3, HTV (HCM)
and internal channels include Disney, HBO, Star Movie.
-Through Local Websites Like Hi Hi He He, ZingMe, etc.
-Discount Coupons with 3G info
Services of their Interest
-English and other Tutorials via 3G Video, even parents will like
this!
-Disney Shows, Korean Soaps, Bring them their missed episodes
on Phone, Make sure the revenue comes from Ads not Customer

Vietnam Pocket Reference Guide 2011 Nielsen

32

NIELSEN INSIGHTS - AT A GLANCE

Nielsen Personal Finance Monitor


This syndicated study looks at consumer behavior
towards personal finance, such as current satisfaction
with banks, attitudes towards credit card and lending,
internet banking usage and more.
The study is conducted monthly (n=600) in HCMC and
Hanoi. This study utilizes random sampling and face to
face surveying. Results from this wave were conducted
Jan 2010 May 2010.

NIELSEN INSIGHTS - AT A GLANCE 33

Despite all of the rapid changes and the positive indicators Vietnam is currently
a very crowded financial market place with approaching 100 financial service
suppliers operating.

Highlights Customers

Triggers to attract
new customers?

Target Market is
around 4 million
customers.
50% of which are
currently using
banking services

Keep your customers


satisfied
Customer service
expectations are
rising coupled
with an increase
in multiple
account holdings
(Source: Nielsen database 2009)

Half of the target


remain unbanked
and amongst
those around 50%
are either selfemployed or have
involvement in a
business

Who to target?

Future Intentions

Debit & Credit


cards see high
levels of future
usage intention.
Savings are still
largely untapped.

A young urban
population with
high internet
penetration but
still almost no
engagement with
internet banking.
Why?

Internet

(*): target population from 18-50


years old in class ABCD residing
in Hanoi and HCMC.

Vietnam Pocket Reference Guide 2011 Nielsen

NIELSEN INSIGHTS - AT A GLANCE

34

Number of Banks Used

At this stage many customers still only use a single bank but this is
changing. Whilst switching is rare, secondary accounts are increasing.
Total
(n=596)
1 Bank

U35
(n=344)
81

2
Banks

O35
(n=252)
84

17

77

13

Class CD
(n=334)

Class AB
(n=262)
73

22

87

23

12

3
Banks

4
Banks

Mean
score 1.22

1.20

1.25

1.33

1.14

Reasons for switching main banks


1st

Inconvenience 45%

No branch close to my
house (30%)

2nd

Poor customer service 14%

Not enough ATMs (8%)


Not convenient to use only Staff are not enthusiastic
(14%)
one bank (5%)
Staff are not happy (9%)
No demand (5%)

3rd

Procedures - 9%

Complicated procedures
(9%)

4th

Others 23%

ATM card is expired (9%)

Q15 - Could you please let me know reasons why you stop using the service of your first bank?

NIELSEN INSIGHTS - AT A GLANCE 35

Highlights Cards

What could attract


more customers?

Ownership

Reason for not using

ATM/Debit Card
23%
(~1.4 mil people)

Broader coverage of
ATMs 71%
ATMs placed in
Convenient and safe place 62%
Safety of the card 52%
Issued by a trustworthy
bank 35%

Future Intention

No demand
Knowledge
Inconvenience

Debit Card 24%


Credit Card 7%
Credit Card
1%
(~0.02 mil people)

(Source: Nielsen database 2009)

Card type awareness

Awareness of both Debit and Credit cards has increased significantly over
the past 5 years among the banks customers.
Total
2006
(n=1000)
ATM

HCM
2008
(n=1000)

91

Q2 - 2010
(n=891)*

98

2006
(n=500)

HN
2008
(n=500)

91

100

Q2 - 2010
(n=413)*

2006
(n=500)

100

92

99

2008
(n=500)

Q2 - 2010
(n=478)*

97

100

Credit card 21

23

54

19

22

Debit card 8

15

43

15

46

14

13

Multi-functional card 0

33

37

Student associated card 0

13

15

Associated card 0

10

13

62

24

25

32
35
23

Integrated card 0

10

10

None of the above 9

* Base: Not Code 12 in Q9c

Q36a - Which kind of cards are you aware of?

Vietnam Pocket Reference Guide 2011 Nielsen

36

NIELSEN INSIGHTS - AT A GLANCE

Reasons for no use Credit Cards


The same is primarily true for Credit Cards but with inconvenience being
given more importance.
1st

No demand 59%

2nd Knowledge 31%


3rd

Inconvenience 13%

Key responses :

No demand (majority)

Already have ATM card

Do not prefer use credit

Key responses :

Do not know how to apply for

Do not know much about this service

Do not know much about the credit function

Key responses:
-I am not qualified to open a account
-Complicated procedures
-Not many places accept card payment
Page 10

Q38R2: Could you please let me know the reason why you do not use/own any credit card?

Highlights Savings & Investments


Why I choose it as
my main bank?
Savings
Saving at non-bank
sources 53% (~ 2.1 mil
people)
. Saving at bank 10%
(~0.4 mil people)

Competitive interest
rate 60%
Prestigious bank 56%
Highly recommended
by others 52%
Good customer
service 50%
Main Banks

Top 3 current
Investment methods
Put money into my
own business 61%
Gold trading 35%
Real estate 23%

(Source: Nielsen database 2009)

ACB 21%
Vietcombank 14%
Agribank 14%
Sacombank 11%
Vietinbank 11%

NIELSEN INSIGHTS - AT A GLANCE 37

Non-banking Savings
85% of the target customers have savings that are not held in a bank. This
suggests a lack of understanding of the benefits of using banks for these
services.
Aware
Life insurance

100

Currently using

Lapsed

Saving (not at banks)

99

Loans (from other sources apart from banks)

95

Investment (into real estate, securities, etc.)

91

85

23

Base: All Respondents (n=1800)

Q9a - Which of the following FINANCIAL SERVICES are you aware of? [MA]
Q9b - Which of the following FINANCIAL SERVICES did you ever use? (but stopped) [MA]
Q9c - Which of the following FINANCIAL SERVICES are you currently using? [MA]

Barriers to banking?
Barriers are largely around a perceived lack of value or convenience.
Coupled with this is a reluctance to submit personal financial information.
Valued
pledged
assets
required
49%

Lengthy
application
procedures
63%

Key Barriers to
Banking

Potential Triggers
(n=909)

(n=909)
High
interest rates
38%

Financial
evidence
required
48%

Simple
application
procedures
58%

Affordable
interest rate
63%

Prestigious
banks
39%

No financial/
income
evidence
required
38%

Base: those who are not using banking services


Q60 Could you please let me know reasons why you do not use banking services?
Q61 Could you please let me know some factors that can help encourage you to use banking?

Vietnam Pocket Reference Guide 2011 Nielsen

38

NIELSEN INSIGHTS - AT A GLANCE

Summary Vietnam is heating up!


Education one should not underestimate the lack of understanding that
exists around banking products amongst many customers. Communication
and education will be an essential part of building relationships with those
groups currently untapped.
Youth Vietnam has a large, young population and the signs, across all
sectors, are that they are increasingly exposed to new products and services
and they are increasingly open to investigating them.
Operations & Channels the best brand promise in the world must be
backed up by operational delivery. Be bold with your channel delivery.
Almost 50% of business leaders in Vietnam said that the internet will see an
increase in spend as a communications channel this year.

In A Scenario Where No Brands Enjoy


A Distribution Advantage, What
Drives Brand Sales?
WANT THE ANSWER? JUST ASK NIELSEN.
Exercised preference of a consumer would drive brand share in the
most competitive scenario
Nielsen Enreach helps manufacturers establish the over or under
leveraged position of their brands to ascertain the need of ATL, BTL or
both activities
more question?
email us at vietnaminfo@nielsen.com

How Big Is The Opportunity In Rural Vietnam


For Mass FMC Categories Like, Tooth Paste
And Laundry Products?

WANT THE ANSWER? JUST ASK NIELSEN.


Almost 2/3rd of the sales for these product
categories comes from Rural Vietnam
Nielsen Vietnam's Business Barometer reflects
that more than 80% of business leaders have an
increased focus on Rural Vietnam.
more question?
email us at vietnaminfo@nielsen.com

VIETNAM RETAIL OVERVIEW

39

VIETNAM RETAIL OVERVIEW

Year
Prel.2009
2008
2007
2006
2005
2004
2003
2002
2001
2000
1999
1998
1997
1996
1995

Retail sales At
Current Prices
1,214,532
1,007,213
746,159
596,207
480,294
398,525
333,809
280,884
245,315
220,411
200,924
185,598
161,900
145,874
121160

% Of GNI
77%
70%
67%
63%
58%
57%
55%
53%
52%
51%
51%
53%
52%
54%
53%

% Of Final
Private
Consumption
99%
108%
109%
97%
90%
86%
82%
81%
79%
75%
73%
73%
72%
72%
72%

Unit: Bil. Dongs


Source: 2010 Statistical Yearbook of Vietnam

Vietnam Pocket Reference Guide 2011 Nielsen

VN RETAIL OVER VIEW

RETAIL SALE AS A % OF GNI AND FINAL PRIVATE CONSUMPTION 2009

40

VIETNAM RETAIL OVERVIEW

RETAIL SALES OF GOODS AND SERVICES

50
40

35
29
20

19
15
11

12.7

10

11

19

3.6

-0.6

0.8

19

30
20

19.9
9.5

0.1

24

25

14

9.2
4.5

21

25

4.0

14

12.6
8.4

3.0

6.6

6.5

10
0
-10

19
95
19
96
19
97
19
98
19
99
20
00
20
01
20
02
20
03
20
04
20
05
20
06
20
07
20
08
Pr
el
.2
00
9
20
10

1,500,000
1,400,000
1,300,000
1,200,000
1,100,000
1,000,000
900,000
800,000
700,000
600,000
500,000
400,000
300,000
200,000
100,000
0

Retail Sale At curr en t Pr ice

Year On Year Growth

Year On Year In flation

Unit: Bil. Dongs


Source: Statistical Yearbook of Vietnam 2009
YEARLY CPI
Volume CPI - FMCG Overview
125.0
120.0
115.0
110.0
105.0
100.0
95.0
90.0
DEC09

JAN10

FEB10

MAR10

APR10

MAY10

JUN10

JUL10

AUG10

SEP10

OCT10

NOV10

Overall Categories

Total Personal Care

Total Household Care

Total Beverage & Cigarette

Total Food

Total Milk Based Products

Price Index based on unit selling price of top 50% share items per category existing over last 13
periods in 6 cities. Overall weighted by total category value. Based on Nielsen tracked FMCG
categories.
Source: Nielsen Vietnam Retail Audit 2010

DEC10

VIETNAM RETAIL OVERVIEW

41

RETAIL SALES STRUCTURE

10 0

83

82

79

79

79

78

78

79

78

77

79

50
11

12

13

12 9

2002

2003

11 10

12 10

12 10

12 11

11 11

11 10

11 10

0
2000

2001

T rade

2004

2005

H o tel, R es taurant

2006

2007

2008

2009

P rel.
2 0 10

T o uris m , Sev ices

Source: Statistical Yearbook of Vietnam 2009

RETAIL STRUCTURE OFF PREMISE STORE NUMBERS (CAN THO, DA NANG,


HANOI, HAI PHONG, HCMC, NHA TRANG)
CHANNELS
Modern Trade (SM / MM) & Convience
Traditional Grocery Store
Street Vendor
Personal Store
Market Stall Mixed Business
Market Stall HPC (Health & Personal Care)
Market Stall Chap Pho
Cosmetic Store
Beverage Store
Dairy Shop
Milk /Biscuit/Spirits Store
Market Stall MBS
Cigarette Kiosk
Soft Drinks / Ice Cream Outlets
Pharmacy
Liquor Shop
Biscuit / Confectionery Store
TOTAL OFF-PREMISE

2008
416
82,255
2,087
3,671
3,295
4,082
5,736
716
6,718
699
923
254
9,370
3,353
8,743
204
200
132,322

2009
537
89,584
1,595
4,082
3,378
3,672
4,581
577
7,097
807
561
186
8,524
3,196
9,010
244
303
137,934

2010
642
91,515
1,782
3,779
3,138
3,223
4,650
1,045
8,728
778
608
201
7,400
3,603
10,114
323
358
141,887

Source: Nielsen Vietnam Census 2010

Vietnam Pocket Reference Guide 2011 Nielsen

42

VIETNAM RETAIL OVERVIEW

NATIONAL FMCG RETAIL MARKET STRUCTURE

100
21
80

6
4

6 CITIES

25
40
9
5

60

10
4

40

37

69

22

14

61
46

20

30 CITIES

27

53 CITIES

0
Population 2009

Store 2010

FMCG ACV 2009

Retail Sales 2006


Estimated

RURAL

(*) Six Cities, 30 Cities and Rural store numbers and ACV from Census results; 53 Cities
estimated.
Source: Store number and FMCG ACV -Nielsen Vietnam Census 2010, Population & Retail sals
Government.

VIETNAM RETAIL OVERVIEW

STORE NUMBER BY TIERS OFF-PREMISE VS. ON-PREMISE 2010


800

739

600
468

461
400

304
221240

200

271

144160
60 71

131
49 50

99

36 39

74

53 52

105
31 29

60

0
VIETNAM

6 CITIES

HCM

Off Premise

HN

On Premise

4 CITIES

30 CITIES

53 URBAN
CENTERS

RURAL

Grand Total

Unit: 000s stores; (*) 53 Cities 2010 Store number is estimated based on store number
contribution
Source: Nielsen Vietnam Census 2010

OFF-PREMISE STORE NUMBER IN TOTAL URBAN VIETNAM BY TIERS

250000

223,554 227,527

200000
139,905 143,884

150000
100000

53,263
50000

53,099
30,387

30,354

0
VIETNAM (URBAN)

6 CITIES
2009

30 CITIES

53 CITIES

2010

(*) 53 Cities Store number is estimated based on store number contribution


Source: Nielsen Vietnam Census 2009 & 2010

Vietnam Pocket Reference Guide 2011 Nielsen

43

44

VIETNAM RETAIL OVERVIEW

FMCG VALUE CONTRIBUTION BY TIERS TOTAL URBAN VIETNAM OFF


PREMISE
100

100

100

80
60
38

40

47

40

20

11

10

46

0
VIETNAM

6 CITIES

30 CITIES
2009

53 CITIES

RURAL

2010

(*) 53 Cities 2010 FMCG contribution is estimated based on FMCG Growth rate in 36 Cities.
Source: Nielsen Vietnam Census 2009 & 2010

OFF-PREMISE STORE NUMBER IN TOTAL 36 URBAN CITIES VIETNAM BY STORE


TYPES
150,000
125,449

122,784

100,000

50,000
16,884

669 751

5,222
18,108
2,5642,688 5,557

11,132
772 1,252 9,115

10,183
912 994 11,908

14,018
12,937

955 883

Modern Trad.
Street Personal Market CosmeticBeverage MBS CigarettePharmacy Dairy
Trade Grocery Vendor Store
Stall
Store
Store
Kiosk
Shop

Source: Nielsen Vietnam Census 2009 2009


Source: Nielsen Vietnam Census 2009 & 2010

2010

7,527
6,886

Other

VIETNAM RETAIL OVERVIEW

OFF-PREMISE 36 CITIES VIETNAM FMCG CONTRIBUTION BY STORE TYPE

100
80
60

52
55

40
25

20
23

0
Modern
Trade

Trad.
Grocery

Street
Vendor

Personal
Store

Market
Stall

Cosmetic Beverage
Store
Store

2009

MBS

Cigarette Pharmacy
Kiosk

2010

Source: Nielsen Vietnam Census 2010

NUMBER OF MODERN TRADE STORES

800
700

751
669

600

642
537

500
400
300
200

132

100

109

0
36 CITIES

6 CITIES
2009

Other

30 CITIES

2010

Source: Nielsen Vietnam Census 2010

Vietnam Pocket Reference Guide 2011 Nielsen

45

46

VIETNAM RETAIL OVERVIEW

MODERN TRADE CONTRIBUTION BY FMCG DEPARTMENT


Value % Share of Trade MAT LY

Value % Share of Trade MAT TY

Cigarette

99.8

0.2

Cigarette

Beverage

97

Beverage

91.1

Milk Based
Foods

87.3

Home care

84.1

Personal Care
20

40

HCMC + HN_TT

Milk Based
Foods

15.9

78.8
0

8.9
12.7

21.2
60

80

99.6

0.4

96.9

3.1

90.2

9.8

85.3

14.7

Home care

83

17

Personal Care

77.2

22.8

100

MT HCM+Hanoi

20

40

HCMC + HN_TT

60

80

100

MT HCM+Hanoi

Source: Nielsen Vietnam Retail Tracking 2010, six cities. Latest period: December 2010

SHARE OF TRADE FOR MODERN SELF-SERVICE OUTLETS

89 90 91

48 51 51

46 48 48

43 45 46

35 36 37

11

9 10 10

Singapore

Malaysia

Thailand

2006

2007

Philippines

2008

Indonesia

2009

Source: Nielsen Retail Audit - all FMCG, Vietnam Yearly census

Vietnam

VIETNAM RETAIL OVERVIEW

47

ON-PREMISE STORE NUMBER IN TOTAL URBAN VIETNAM BY TIERS

300000

263,567270,863
240,476240,476

200000

160,824159,861

100000
50,715 51,748

28,937 29,221

0
VIETNAM

6 CITIES

30 CITIES
2009

53 CITIES

RURAL

2010

Source: Nielsen Vietnam Census 2010


(*) 53 Cities is estimated based on Census 36 Cities and growth rate

FMCG VALUE CONTRIBUTION BY TIERS TOTAL URBAN VIETNAM ON PREMISE

100

100

100

80
60
41

40

46

41

20

45

0
VIETNAM

6 CITIES

30 CITIES
2009

53 CITIES

RURAL

2010

Source: Nielsen Vietnam Census 2010

Vietnam Pocket Reference Guide 2011 Nielsen

48

VIETNAM RETAIL OVERVIEW

TOP 10 CATEGORIES IN 6 CITIES


20 10 vs . 200 9

V AL U E % S H AR E
22.2
21.5

Cig a re tte

C iga rette

19.4
20.7

B e er
7.5
6.2

M ilk P o w d er
RT D M

5.4
5.8

R T DM

4.9
5.8

S o ft D rin k

4.7
4.7

RT DT

En e rg y Drin ks
C oo king O il
L a u nd ry

27.6
20.8

-1.0
M ilk P o w d e r
-7.8

S o ft Drin k

In sta nt
N oo d le

15.5
3.9

Be e r

28.1
17.6
39.6
31.6
20.2

RT DT

3.8
3.6

14.7
15.6

In sta n t
No o dle

3.2
3.5

7.0
31.1

En e rg y D rin ks

2.9
2.9

18.5
21.1

Co o kin g O il

2.4
2.3

L a u n dry
2009

8.9
13.6
4.6

V a lue % Ch g YA

2010

V olu m e % C h g YA

Source: Nielsen Vietnam Retail Tracking 2010, six cities. Latest period: December 2010

MARKET COMPLEXITY 3 YEAR TRENDS


Num ber of SKUs

8,000

6,000

4,000

2,000

0
Beverage

Food + Milk
Based

Personal Care

2008

2009

Household Care

Cigarrette

2010

Source: Nielsen Vietnam Retail Tracking 2010, six cities. Latest period: December 2010

VIETNAM RETAIL OVERVIEW

PENETRATION OF BEVERAGE CATEGORIES

Off 6 cities

HRC 6 cities

Off 30 cities

Sp

TF
D
or
tD
rin
ks
RT
D
Co
ff e
e

ilk
Te
ab
ag

FJ

In

st
an
t

So

ya

of
fe
e

PW

ED

Be
er

M
RT
D

RT
D

CS
D

100%
90%
80%
70%
60%
50%
40%
30%
20%
10%
0%

HRC 30 cities

TF
D
or
tD
rin
ks
RT
D
Co
ff e
e
Sp

ilk
Te
ab
ag

FJ

M
So

ya

of
fe
e

PW

C
st
an
t
In

ED

Be
er

M
RT
D

RT
D

CS
D

100%
90%
80%
70%
60%
50%
40%
30%
20%
10%
0%

Vietnam Pocket Reference Guide 2011 Nielsen

49

50

VIETNAM RETAIL OVERVIEW

PENETRATION OF BEVERAGE CATEGORIES

Off Rural

HRC Rural

Off: Off-premise
HRC: On-premise
CSD: Carbonated Soft Drink
RTDT: Ready To Drink Tea
RTDM: Ready To Drink Milk
ED: Energy Drink
PW: Packaged Water
FJ: Fruit Juice
TFD: Tonic Food Drinks
RTDCoffee: Ready To Drink Coffee

Source: Nielsen Vietnam Retail Census 2010

TF
D
or
tD
rin
ks
RT
D
Co
ff e
e
Sp

M
ilk
Te
ab
ag

FJ

ya
So

PW

of
fe
e
C

In

st
an
t

ED

Be
er

M
RT
D

RT
D

CS
D

90%
80%
70%
60%
50%
40%
30%
20%
10%
0%

HOW CAN I MAKE SURE


MY NEW PRODUCT IS
SUCCESSFUL?
BASES helps clients grow through successful
innovation on their brands. This is done via
impactful consulting that capitalizes on
BASES industry-leading forecasting models,
our rich databases, and our proprietary
analytical techniques. With over 90,000
studies done, BASES is the most widely
used test market systems making sure
new products will be successful

WANT THE ANSWER? JUST ASK NIELSEN.


Follow 5 simple steps in New Product Development
Step 1
Analyze
Consumer &
Market

Step 2
Create Ideas
(Ideate) and
Qualify

Step 3
Develop, Test
& Plan

Step 4
Optimize
Launch
Execution

Step 5
Monitor &
Respond

AND DID YOU KNOW?


New Product Development (NPD) links marketplace insights to internal innovation
and development capabilities to improve the chances of new product success.
Drives growth through ideas for new products that meet emerging consumer and
marketplace needs
Revitalizes current brands through re-launch or line extensions, e.g. new flavors,
packaging, usage occasions, benefits, etc.
Optimizes the return on investment in new products and product innovations.
more question?
email us at vietnaminfo@nielsen.com

CAN PROMOTIONS MAKE MY STORE


ATTRACTIVE TO NEW CUSTOMERS?

30%
off

50%
off

sale off

sale off

sale off

WANT THE ANSWER? JUST ASK NIELSEN.


It may not attract a lot of new customers as they seldom change stores
just because of promotions but it will surely make your current customers
more loyal.
AND DID YOU KNOW?
Store choice based on promotions is not a common practice among
shoppers. They are likely to go the same store but would be hunting for
good-buys while shopping there.
ShopperTrends has been monitoring Vietnam's retailer landscape for
years. This is definitely the ultimate information source for the booming
modern trade channel. This year's findings show that only 1 out of 10
actually base store-choice on promotions.
more question?
email us at vietnaminfo@nielsen.com

HOUSEHOLD INCOME CLASSIFICATION

51

HOUSEHOLD INCOME CLASSIFICATION


Household Income Band (HIB) Classification System Overview
This classification system is based on gross monthly income.

HIB

150,000,000 or higher
75,000,000 149,999,999
45,000,000 - 74,999,999
30,000,000 - 44,999,999
15,000,000 - 29,999,999
7,500,000 - 14,999,999
4,500,000 - 7,499,999
3,000,000 - 4,499,999
1,500,000 - 2,999,999

A4
A3
A2
A1
B
C
D
E
F

0 - 1,499,999
HIB Distribution by Key Cities 2010

HIB
A2+
A1
A
B
C
D
E
F

HA NOI
Urban
0%
4%
4%
40%
43%
11%
2%
0%

HAI
PHONG
Urban
0%
2%
2%
23%
50%
23%
2%
0%

DA
NANG
Urban
0%
3%
3%
23%
50%
22%
3%
0%

HCMC
Urban
1%
6%
7%
34%
41%
15%
3%
0%

CAN
THO
Urban
0%
1%
1%
9%
27%
39%
22%
1%

5 KEY
CITIES
Urban
0%
5%
5%
32%
42%
17%
4%
0%

Source: Nielsen Database 2010

Vietnam Pocket Reference Guide 2011 Nielsen

HOUSEHOLD INCOME

A5

Household Income
band (VND)

52

HOUSEHOLD INCOME CLASSIFICATION

HIB Distribution at Country Level 2010

HIB
A
B
C
D
E
F

URBAN
4%
22%
40%
26%
8%
1%

VIETNAM
RURAL
1%
4%
21%
45%
26%
4%

TOTAL
2%
9%
27%
39%
20%
3%

Source: Nielsen Database 2010

HOUSEHOLD EXPENDITURE IN HA NOI AND HCMC


HOUSEHOLD EXPENDITURE
(Unit: VND)

HANOI

HCMC

Urban

Rural

Total

Urban

Rural

15,000,000 - 29,999,999

1%

1%

1%

1%

0%

Total
1%

15,000,000 or higher

1%

1%

1%

1%

0%

1%

7,500,000 - 14,999,999

12%

4%

8%

8%

5%

7%

4,500,000 - 7,499,999

47%

20%

31%

32%

16%

29%

3,000,000 - 4,499,999

31%

46%

40%

42%

43%

42%

1,500,000 - 2,999,999

8%

25%

18%

15%

29%

18%

0 - 1,499,999

1%

5%

3%

2%

6%

3%

Source: Nielsen database 2010

Which Channel Gets Impacted As


Modern Trade & Specialty Stores
(Cosmetic | Personal Care | Baby Stores)
Gain Importance?

WANT THE ANSWER? JUST ASK NIELSEN.


Surprisingly it is not Traditional Grocery stores, it is Market Stalls
Latest census conducted by Nielsen reflects that Market Stalls is the
channel with the biggest drop in store numbers too
more question?
email us at vietnaminfo@nielsen.com

WHICH IS THE SECOND BIGGEST CHANNEL


AFTER TRADITIONAL GROCERY THAT SELLS
FAST-MOVING CONSUMER GOODS IN VIETNAM?
WANT THE ANSWER? JUST ASK NIELSEN.
Eateries (excluding Caf and Restaurants)
AND DID YOU KNOW?
On-Premise channels together account for a third of all FMCG sales in Vietnam
Annual store census conducted by Nielsen Vietnam estimates 1.2 Million FMCG
stores across urban and rural Vietnam. According to the latest census,
On-Premise channels account for 42% of all stores selling FMCG products
more question?
email us at vietnaminfo@nielsen.com

VIETNAM BY THE NUMBERS 53

DEMOGRAPHICS
POPULATION BY SEX AND BY AGE GROUP IN VIETNAM 2010

TOTAL

TOTAL

FEMALE

86,024,600

43,418,267

MALE
42,606,333

1,523,321

716,548

806,773

1-4

5,990,559

2,835,460

3,155,099

5-9

6,857,681

3,286,428

3,571,253

10-14

7,322,309

3,511,122

3,811,187

15-17

5,310,817

2,559,217

2,751,600

18-19

3,430,940

1,697,827

1,733,113

20-24

7,899,060

3,968,672

3,930,388

25-29

7,596,491

3,828,867

3,767,624

30-34

6,808,211

3,389,906

3,418,305

35-39

6,530,739

3,243,539

3,287,200

40-44

6,010,967

3,022,031

2,988,936

45-49

5,488,521

2,815,997

2,672,524

50-54

4,540,653

2,398,250

2,142,403

55-59

3,050,031

1,636,897

1,413,134

60-64

1,987,106

1,089,283

897,823

65-69

1,596,758

912,072

684,686

70-74

1,457,869

859,404

598,465

75-79

1,229,037

727,230

501,807

80-84

752,637

471,101

281,536

85+

640,893

448,416

192,477

Source: Estimated from 2009 Census of Population & Statistical


Yearbook 2010
Vietnam Pocket Reference Guide 2011 Nielsen

VN BY THE NUMBERS

AGE GROUP

54

VIETNAM BY THE NUMBERS

POPULATION BY SEX AND BY AGE GROUP IN URBAN VIETNAM 2010


AGE GROUP
TOTAL
0

TOTAL
25,443,777

FEMALE
13,024,451

MALE
12,419,326

443,300

207,477

235,823

1-4

1,678,632

786,617

892,015

5-9

1,819,418

864,492

954,926

10-14

1,774,576

850,091

924,485

15-17

1,326,403

647,689

678,714

18-19

1,060,830

553,904

506,926

20-24

2,561,868

1,349,872

1,211,996

25-29

2,475,720

1,297,932

1,177,788

30-34

2,139,329

1,088,558

1,050,771

35-39

2,046,836

1,033,659

1,013,177

40-44

1,820,421

927,818

892,603

45-49

1,732,029

892,659

839,370

50-54

1,465,637

767,843

697,794

55-59

961,511

521,082

440,429

60-64

611,999

338,793

273,206

65-69

473,635

263,744

209,891

70-74

395,779

230,301

165,478

75-79

316,971

182,801

134,170

80-84

192,677

118,257

74,420

85+

146,206

100,862

45,344

Source: Estimated from 2009 Census of Population & Statistical Yearbook 2010

VIETNAM BY THE NUMBERS 55

POPULATION BY SEX AND BY AGE GROUP IN RURAL VIETNAM 2010


AGE GROUP
TOTAL

TOTAL
60,580,823

FEMALE
30,393,791

MALE
30,187,032

1,080,021

509,071

570,950

1-4

4,311,927

2,048,818

2,263,109

5-9

5,038,263

2,421,936

2,616,327

10-14

5,547,733

2,661,031

2,886,702

15-17

3,984,414

1,911,528

2,072,886

18-19

2,370,110

1,143,923

1,226,187

20-24

5,337,192

2,618,800

2,718,392

25-29

5,120,771

2,530,935

2,589,836

30-34

4,668,882

2,301,348

2,367,534

35-39

4,483,903

2,209,880

2,274,023

40-44

4,190,546

2,094,213

2,096,333

45-49

3,756,492

1,923,338

1,833,154

50-54

3,075,016

1,630,407

1,444,609

55-59

2,088,520

1,115,815

972,705

60-64

1,375,107

750,490

624,617

65-69

1,123,123

648,328

474,795

70-74

1,062,090

629,103

432,987

75-79

912,066

544,429

367,637

80-84

559,960

352,844

207,116

85+

494,687

347,554

147,133

Source: Estimated from 2009 Census of Population & Statistical Yearbook 2010

Vietnam Pocket Reference Guide 2011 Nielsen

56

VIETNAM BY THE NUMBERS

POPULATION BY PROVINCE IN VIETNAM 2000-2009


REGION/ PROVINCE
TOTAL VIETNAM
Red River Delta

2003
80,468,400

2004
81,437,700

2005
82,393,500

2006
83,313,000

2007
84,221,100

2008
85,122,300

2009
86,024,600

18,617,500

18,807,900

18,976,700

19,108,900

19,228,800

Ha Noi

3,000,300

3,071,400

3,133,400

3,184,800

3,228,500

Ha Tay

2,587,300

2,649,100

2,702,900

2,742,400

2,773,700

Vinh Phuc

1,134,100

1,145,200

1,157,000

1,166,000

1,174,100

993,800

1,003,000

975,300

983,200

991,100

999,800

1,009,400

1,018,100

1,026,700

Quang Ninh

1,068,400

1,081,800

1,096,100

1,109,300

1,122,500

1,135,100

1,146,600

Hai Duong

1,673,700

1,680,400

1,685,500

1,689,700

1,694,700

1,700,800

1,706,800

Hai Phong

1,741,000

1,757,800

1,773,400

1,789,100

1,806,500

1,824,100

1,841,700

Hung Yen

1,097,000

1,104,300

1,111,000

1,116,400

1,121,300

1,126,200

1,131,200

Thai Binh

1,790,900

1,791,200

1,790,500

1,787,400

1,783,900

1,782,700

1,784,000

792,300

791,900

791,300

790,000

788,400

786,900

786,400

1,866,300

1,859,400

1,851,000

1,839,400

1,829,700

1,826,100

1,826,300

Bac Ninh

Ha Nam
Nam Dinh
Ninh Binh

19,473,700

19,625,000

6,381,800

6,472,200

890,900

892,200

893,500

894,600

896,100

898,100

900,100

10,559,500

10,681,000

10,798,700

10,904,300

11,004,200

10,997,300

11,095,200

Ha Giang

656,200

669,000

681,700

693,400

704,900

716,200

727,000

Cao Bang

500,800

502,800

504,900

506,800

508,600

510,500

512,500

Bac Kan

284,400

286,500

288,400

290,000

291,800

293,600

295,300

Northern Midlands and


Mountain

Tuyen Quang

701,900

707,500

712,100

715,700

719,400

723,500

727,500

Lao Cai

634,200

573,900

581,400

590,200

598,300

606,500

614,900

Yen Bai

706,800

713,500

719,500

725,400

731,600

737,500

743,400

1,079,500

1,089,000

1,098,500

1,106,500

1,113,000

1,120,300

1,127,400

716,700

720,500

724,100

726,300

728,200

730,700

733,100

Bac Giang

1,522,600

1,530,300

1,537,300

1,543,000

1,548,800

1,554,600

1,560,200

Phu Tho

1,286,300

1,291,700

1,297,300

1,301,500

1,305,600

1,311,500

1,316,700

423,300

438,500

452,700

466,000

479,300

Thai Nguyen
Lang Son

Dien Bien

493,000

Lai Chau

684,700

351,300

356,700

360,700

364,400

367,900

371,400

Son La

974,500

994,600

1,014,500

1,033,500

1,050,800

1,067,200

1,083,800

Hoa Binh

810,900

827,100

843,800

858,600

872,800

778,000

789,000

18,459,600

18,538,500

18,608,600

18,667,400

18,729,100

18,797,900

18,870,400

Thanh Hoa

3,449,800

3,442,600

3,436,400

3,428,000

3,417,300

3,408,800

3,405,000

Nghe An

2,884,900

2,890,000

2,895,600

2,900,100

2,905,200

2,912,100

2,919,200

Ha Tinh

1,256,300

1,252,200

1,247,800

1,243,600

1,239,000

1,234,000

1,230,300

Quang Binh

819,800

825,000

830,300

834,500

838,500

843,500

848,000

Quang Tri

586,300

588,600

590,300

591,900

594,100

596,700

599,200

1,064,200

1,068,600

1,072,900

1,076,900

1,081,000

1,084,900

1,088,700

760,700

784,800

805,700

825,900

847,500

868,800

890,500

Quang Nam

1,398,600

1,403,000

1,407,400

1,410,800

1,413,900

1,417,800

1,421,200

Quang Ngai

1,203,200

1,206,500

1,210,000

1,212,600

1,214,800

1,217,000

1,219,200

Binh Dinh

1,473,100

1,475,500

1,477,800

1,480,100

1,482,300

1,485,600

1,489,000

North and South


Central Coast

Thua Thien Hue


Da Nang

Phu Yen
Khanh Hoa

824,800

832,000

838,200

844,300

850,300

856,700

863,000

1,091,100

1,104,000

1,115,000

1,125,200

1,137,500

1,149,300

1,159,700

VIETNAM BY THE NUMBERS 57

POPULATION BY PROVINCE IN VIETNAM 2000-2009

REGION/ PROVINCE

2003

2004

2005

2006

2007

2008

2009

Ninh Thuan

538,200

543,500

547,900

551,400

555,800

560,700

565,700

Binh Thuan

1,108,600

1,122,200

1,133,300

1,142,100

1,151,900

1,162,000

1,171,700

Central Highlands

4,561,200

4,664,200

4,768,200

4,860,900

4,948,000

5,036,700

5,124,900

361,500

373,700

386,000

396,600

408,100

420,500

432,900

Kon Tum
Gia Lai

1,119,100

1,147,100

1,174,600

1,200,500

1,225,500

1,251,300

1,277,600

Dak Lak

1,995,600

1,635,600

1,658,500

1,677,800

1,696,600

1,715,100

1,733,100

Dak Nong

403,400

423,600

440,900

457,300

474,400

492,000

Lam Dong

1,085,000

1,104,400

1,125,500

1,145,100

1,160,500

1,175,400

1,189,300

South East

11,629,900

11,990,700

12,380,600

12,822,800

13,266,400

13,683,600

14,095,700

Binh Phuoc

754,600

777,400

799,600

819,000

838,300

858,000

877,500

1,017,900

1,029,200

1,038,200

1,046,400

1,053,000

1,060,500

1,067,700

973,100

1,037,100

1,109,300

1,203,700

1,307,000

1,402,700

1,497,100

2,176,100

2,220,500

2,263,800

2,314,900

2,372,600

2,432,700

2,491,300

Tay Ninh
Binh Duong
Dong Nai
Ba Ria - Vung Tau
HCMC
Mekong River Delta

899,100

918,900

938,800

955,700

970,200

983,600

996,900

5,809,100

6,007,600

6,230,900

6,483,100

6,725,300

6,946,100

7,165,200

16,640,700

16,755,400

16,860,700

16,948,700

17,044,600

17,133,100

17,213,400

Long An

1,369,000

1,382,200

1,393,400

1,405,200

1,417,900

1,428,200

1,438,500

Tien Giang

1,634,000

1,642,700

1,650,100

1,655,300

1,661,600

1,668,000

Ben Tre

1,282,800

1,277,600

1,273,200

1,269,300

1,264,800

1,259,600

1,255,800

Tra Vinh

982,500

986,300

990,200

993,700

997,200

1,000,800

1,004,400

Vinh Long

1,018,400

1,020,100

1,021,600

1,023,400

1,025,400

1,027,600

1,029,800

Dong Thap

1,614,300

1,626,600

1,639,500

1,646,800

1,654,500

1,662,500

1,667,700

1,673,900

An Giang

2,096,300

2,107,400

2,118,100

2,125,800

2,134,300

2,142,600

2,149,200

Kien Giang

1,578,900

1,599,100

1,619,800

1,637,800

1,654,900

1,672,300

1,687,900

Can Tho

1,873,500

1,138,100

1,149,000

1,160,500

1,172,000

1,180,900

1,189,600

749,800

751,500

752,800

754,700

756,300

758,000

1,249,800

1,258,600

1,265,600

1,276,300

1,285,100

1,293,200

Hau Giang
Soc Trang
Bac Lieu
Ca Mau

1,237,400
789,100

801,300

812,800

823,800

835,800

847,500

858,400

1,164,500

1,174,400

1,182,900

1,188,700

1,195,200

1,201,700

1,207,000

Source: Statistical Yearbook 2010

Vietnam Pocket Reference Guide 2011 Nielsen

58

VIETNAM BY THE NUMBERS

POPULATION BY PROVINCE - URBAN/RURAL - 2010

REGION\PROVINCE

TOTAL

URBAN

RURAL

TOTAL VIETNAM

86,024,600

25,466,000

60,558,600

Red River Delta

19,625,000

5,737,100

13,887,900

Ha Noi

6,472,200

2,641,600

3,830,600

Vinh Phuc

1,003,000

224,900

778,100

Bac Ninh

1,026,700

242,300

784,400

Quang Ninh

1,146,600

577,000

569,600

Hai Duong

1,706,800

326,000

1,380,800

Hai Phong

1,841,700

849,100

992,600

Hung Yen

1,131,200

138,700

992,500

Thai Binh

1,784,000

175,700

1,608,300

Ha Nam
Nam Dinh
Ninh Binh

786,400

77,200

709,200

1,826,300

323,600

1,502,700

900,100

161,000

739,100

11,095,200

1,781,700

9,313,500

Ha Giang

727,000

87,300

639,700

Cao Bang

512,500

88,800

423,700

Bac Kan

295,300

47,800

247,500

Tuyen Quang

727,500

93,800

633,700

Lao Cai

614,900

130,300

484,600

Yen Bai

743,400

144,600

598,800

1,127,400

288,900

838,500

Northern Midlands and Mountain

Thai Nguyen
Lang Son

733,100

141,700

591,400

Bac Giang

1,560,200

150,200

1,410,000

Phu Tho

1,316,700

209,700

1,107,000

VIETNAM BY THE NUMBERS 59

POPULATION BY PROVINCE - URBAN/RURAL - 2010


REGION\PROVINCE
Dien Bien
Lai Chau
Son La
Hoa Binh
North and South Central Coast

TOTAL

URBAN

RURAL

493,000

74,700

418,300

371,400

53,300

318,100

1,083,800

150,700

933,100

789,000

119,900

669,100

18,870,400

4,540,300

14,330,100

Thanh Hoa

3,405,000

355,400

3,049,600

Nghe An

2,919,200

368,500

2,550,700

Ha Tinh

1,230,300

183,900

1,046,400

Quang Binh

848,000

128,100

719,900

Quang Tri

599,200

165,400

433,800

1,088,700

393,000

695,700

Thua Thien Hue


Da Nang

890,500

773,500

117,000

Quang Nam

1,421,200

264,600

1,156,600

Quang Ngai

1,219,200

178,900

1,040,300

Binh Dinh

1,489,000

413,600

1,075,400

863,000

188,800

674,200

1,159,700

460,500

699,200

Phu Yen
Khanh Hoa
Ninh Thuan

565,700

204,400

361,300

Binh Thuan

1,171,700

461,700

710,000

Central Highlands

5,124,900

1,423,800

3,701,100

Vietnam Pocket Reference Guide 2011 Nielsen

60

VIETNAM BY THE NUMBERS

POPULATION BY PROVINCE - URBAN/RURAL - 2010


REGION\PROVINCE

TOTAL

URBAN

RURAL

Kon Tum

432,900

146,400

286,500

Gia Lai

1,277,600

364,800

912,800

Dak Lak

1,733,100

389,300

1,343,800

Dak Nong

492,000

72,900

419,100

Lam Dong

1,189,300

450,400

738,900

South East

14,095,700

8,052,300

6,043,400

Binh Phuoc

877,500

147,300

730,200

Tay Ninh

1,067,700

168,600

899,100

Binh Duong

1,497,100

448,300

1,048,800

Dong Nai

2,491,300

828,000

1,663,300

996,900

496,100

500,800

7,165,200

5,964,000

1,201,200
13,282,600

Ba Ria - Vung Tau


TP.Ho Chi Minh
Mekong River Delta

17,213,400

3,930,800

Long An

1,438,500

251,700

1,186,800

Tien Giang

1,673,900

230,500

1,443,400

Ben Tre

1,255,800

125,900

1,129,900

Tra Vinh

1,004,400

154,000

850,400

Vinh Long

1,029,800

158,800

871,000

Dong Thap

1,667,700

287,500

1,380,200

An Giang

2,149,200

610,000

1,539,200

Kien Giang

1,687,900

453,900

1,234,000

Can Tho

1,189,600

783,100

406,500

Hau Giang

758,000

149,700

608,300

Soc Trang

1,293,200

252,100

1,041,100

858,400

226,100

632,300

1,207,000

247,500

959,500

Bac Lieu
Ca Mau
Source: Statistical Yearbook 2010

VIETNAM BY THE NUMBERS 61


HOUSEHOLD BY PROVINCE - URBAN/RURAL - 2010
REGION\PROVINCE
TOTAL VIETNAM

TOTAL

URBAN

RURAL
15,884,962

22,609,558

6,724,596

Red River Delta

5,607,143

1,637,286

3,969,857

Ha Noi

1,797,833

733,516

1,064,317

Vinh Phuc

271,081

60,722

210,359

Bac Ninh

285,194

67,306

217,889

Quang Ninh

318,500

160,206

158,295

Hai Duong

517,212

98,788

418,425

Hai Phong

541,676

249,713

291,964

Hung Yen

332,706

40,923

291,783

Thai Binh

557,500

55,193

502,308

Ha Nam

238,303

23,354

214,949

Nam Dinh

553,424

97,956

455,468

Ninh Binh

257,171

46,034

211,138

2,773,800

443,808

2,329,992

Northern Midlands and


Mountain
Ha Giang

161,556

19,387

142,169

Cao Bang

125,000

21,500

103,500

Bac Kan

75,718

12,266

63,452

Tuyen Quang

186,538

24,063

162,475

Lao Cai

146,405

31,038

115,367

Yen Bai

190,615

36,026

154,589

Thai Nguyen

331,588

84,887

246,702

Lang Son

183,275

35,372

147,903

Bac Giang

410,579

39,416

371,163

Phu Tho

365,750

58,154

307,596

Dien Bien

107,174

16,290

90,883

Lai Chau

77,375

11,065

66,310

Son La

246,318

34,238

212,080

Hoa Binh

197,250

29,982

167,268

4,965,895

1,196,781

3,769,114

North and South


Central Coast
Thanh Hoa

896,053

93,189

802,863

Nghe An

768,211

96,795

671,416

Ha Tinh

351,514

52,376

299,139

Quang Binh

212,000

32,012

179,988

Quang Tri

149,800

41,345

108,455

Thua Thien Hue

272,175

98,255

173,920

Da Nang

228,333

198,422

29,912

Vietnam Pocket Reference Guide 2011 Nielsen

62

VIETNAM BY THE NUMBERS

HOUSEHOLD BY PROVINCE - URBAN/RURAL - 2010


REGION\PROVINCE

TOTAL

URBAN

RURAL

Quang Nam

384,108

71,444

312,664

Quang Ngai

329,514

48,438

281,075

Binh Dinh

402,432

111,876

290,556

Phu Yen

227,105

49,736

177,369

Khanh Hoa

289,925

115,100

174,825

Ninh Thuan

137,976

49,809

88,166

Binh Thuan

285,780

112,598

173,183
902,482

Central Highlands

1,249,976

347,493

Kon Tum

103,071

34,838

68,233

Gia Lai

297,116

84,975

212,141

Dak Lak

412,643

92,845

319,798

Dak Nong

120,000

17,760

102,240

Lam Dong

304,949

115,576

189,373

South East

3,709,395

2,118,064

1,591,330

Binh Phuoc

225,000

37,800

187,200

Tay Ninh

280,974

44,394

236,580

Binh Duong

482,935

144,398

338,538

Dong Nai

655,605

217,661

437,944

Ba Ria - Vung Tau

262,342

130,646

131,696

HCMC

1,837,231

1,528,576

308,655

Mekong River Delta

4,303,350

981,164

3,322,186

Long An

378,553

66,247

312,306

Tien Giang

440,500

60,789

379,711

Ben Tre

358,800

35,880

322,920

Tra Vinh

251,100

38,418

212,682

Vinh Long

271,000

41,734

229,266

Dong Thap

416,925

71,711

345,214

An Giang

524,195

148,871

375,324

Kien Giang

401,881

108,106

293,775

Can Tho

290,146

190,916

99,230

Hau Giang

189,500

37,332

152,169

Soc Trang

315,415

61,506

253,909

Bac Lieu

195,091

51,309

143,782

Ca Mau

287,381

58,913

228,468

Source: Statistical Yearbook 2010

VIETNAM BY THE NUMBERS 63

POPULATION, AREA AND POPULATION DENSITY BY PROVINCE 2010


POPULATION (Thous.
persons)

AREA (Km2)

POPULATION DENSITY
(Person/Km2)

TOTAL VIETNAM

86,024.6

331,150.5

259

Red River Delta

19,625.0

21,061.5

930

Ha Noi

6,472.2

3,348.5

1,926

Vinh Phuc

1,003.0

1,231.8

813

Bac Ninh

1,026.7

822.7

1,245

REGION\PROVINCE

Quang Ninh

1,146.6

6,099.0

188

Hai Duong

1,706.8

1,654.2

1,030

Hai Phong

1,841.7

1,522.1

1,207

Hung Yen

1,131.2

923.4

1,222

Thai Binh

1,784.0

1,559.2

1,142

786.4

859.6

913

1,826.3

1,652.3

1,105

Ha Nam
Nam Dinh
Ninh Binh

900.1

1,388.7

647

11,095.2

95,346.0

116

Ha Giang

727.0

7,945.8

91

Cao Bang

512.5

6,724.6

76

Bac Kan

295.3

4,859.4

61

Tuyen Quang

727.5

5,870.4

124

Lao Cai

614.9

6,383.9

96

Yen Bai

743.4

6,899.5

107

1,127.4

3,534.4

318

733.1

8,327.6

88

Bac Giang

1,560.2

3,827.4

406

Phu Tho

Northern Midlands and


Mountain

Thai Nguyen
Lang Son

1,316.7

3,528.1

372

Dien Bien

493.0

9,562.9

51

Lai Chau

371.4

9,112.3

41

1,083.8

14,174.4

76

789.0

4,595.3

171

Son La
Hoa Binh
North and South Central
Coast

18,870.4

95,894.9

196

Thanh Hoa

3,405.0

11,134.7

305

Nghe An

2,919.2

16,499.0

177

Ha Tinh

1,230.3

6,025.6

204

Quang Binh

848.0

8,065.3

105

Quang Tri

599.2

4,744.3

126

1,088.7

5,065.3

215

890.5

1,283.4

691

Thua Thien Hue


Da Nang

Vietnam Pocket Reference Guide 2011 Nielsen

64

VIETNAM BY THE NUMBERS

POPULATION, AREA AND POPULATION DENSITY BY PROVINCE 2010


POPULATION (Thous.
persons)

AREA (Km2)

POPULATION DENSITY
(Person/Km2)

Quang Nam

1,421.2

10,438.4

136

Quang Ngai

1,219.2

5,152.7

236

Binh Dinh

1,489.0

6,039.6

246

863.0

5,060.6

170

Khanh Hoa

1,159.7

5,217.6

222

Ninh Thuan

565.7

3,358.0

168

Binh Thuan

1,171.7

7,810.4

150

Central Highlands

5,124.9

54,640.3

93

Kon Tum

432.9

9,690.5

44

Kon Tum

432.9

9,690.5

44

REGION\PROVINCE

Phu Yen

Gia Lai

1,277.6

15,536.9

82

Dak Lak

1,733.1

13,125.4

132

Dak Nong

492.0

6,515.3

75

Lam Dong

1,189.3

9,772.2

121

South East

14,095.7

23,605.5

594

Binh Phuoc

877.5

6,874.6

127

Tay Ninh

1,067.7

4,049.3

263

Binh Duong

1,497.1

2,695.2

550

Dong Nai

2,491.3

5,903.4

421

996.9

1,987.4

501

7,165.2

2,095.6

3,399

Ba Ria - Vung Tau


HCMC
Mekong River Delta

17,213.4

40,602.3

423

Long An

1,438.5

4,493.8

320

Tien Giang

1,673.9

2,484.2

672

Ben Tre

1,255.8

2,360.2

532

Tra Vinh

1,004.4

2,295.1

436

Vinh Long

1,029.8

1,479.1

695

Dong Thap

1,667.7

3,375.4

493

An Giang

2,149.2

3,536.8

606

Kien Giang

1,687.9

6,346.3

265

Can Tho

1,189.6

1,401.6

847

Hau Giang

758.0

1,601.1

473

Soc Trang

1,293.2

3,311.8

389

858.4

2,585.3

331

1,207.0

5,331.6

226

Bac Lieu
Ca Mau
Source: Statistical Yearbook 2010

VIETNAM BY THE NUMBERS 65

FEMALE POPULATION BY PROVINCE IN VIETNAM 2000-2009


REGION/ PROVINCE

2003

2004

2005

2006

2007

2008

40,932,900

41,395,100

41,871,300

42,313,100

42,772,500

43,164,500

Red River Delta

9,501,200

9,594,800

9,668,500

9,739,900

9,796,800

9,929,000

9,954,000

Ha Noi

1,499,800

1,531,900

1,565,400

1,588,200

1,610,200

Ha Tay

1,334,600

1,372,400

1,392,000

1,420,700

1,436,900

3,256,900

3,284,600

Vinh Phuc

576,900

578,100

584,100

588,600

592,700

501,700

Bac Ninh

503,300

504,500

509,400

513,000

518,000

520,100

TOTAL VIETNAM

2009
43,427,400

506,300
522,200

Quang Ninh

524,400

533,900

538,200

547,400

554,000

557,200

559,900

Hai Duong

864,400

867,400

863,800

865,100

867,000

869,400

871,700

Hai Phong

882,000

889,000

896,800

904,800

913,600

921,000

Hung Yen

928,500

564,500

570,400

572,200

576,600

579,200

581,900

575,800

Thai Binh

931,200

930,500

931,200

928,500

926,700

923,400

921,400

Ha Nam

407,100

408,300

408,600

407,100

406,200

404,500

400,700

Nam Dinh

957,800

952,200

949,600

942,000

937,100

939,100

930,500

Ninh Binh

455,200

456,200

457,200

457,900

455,200

453,800

452,400

5,319,100

5,373,700

5,436,600

5,484,800

5,534,900

5,538,200

5,551,500

Northern Midlands and


Mountain
Ha Giang

331,300

337,800

344,200

349,800

355,900

361,600

362,800

Cao Bang

256,400

256,000

257,500

258,000

258,900

259,900

259,900

Bac Kan

142,300

143,000

144,300

144,800

145,700

145,900

146,100

Tuyen Quang

354,900

357,200

360,100

361,300

363,100

366,000

361,600

Lao Cai

318,200

288,200

292,000

295,700

299,100

302,000

305,600

Yen Bai

354,600

358,000

361,400

364,900

367,900

369,800

371,800

Thai Nguyen

541,500

544,700

549,100

552,700

556,700

561,900

566,900

Lang Son

361,100

362,300

364,800

365,200

366,200

366,900

367,500

Bac Giang

769,800

773,700

777,300

780,100

783,000

782,700

782,300

Phu Tho

654,500

656,700

659,100

661,700

663,800

665,300

666,500

210,800

218,600

225,600

232,200

238,800

245,700

Dien Bien
Lai Chau

340,100

174,800

177,200

179,400

181,200

181,400

181,500

Son La

485,400

494,500

505,300

513,800

522,400

537,500

536,800

Hoa Binh

409,000

416,000

425,700

431,800

438,800

398,500

396,500

North and South Central


Coast

9,395,300

9,429,300

9,466,000

9,489,700

9,522,200

9,528,900

9,521,600

Thanh Hoa

1,762,800

Nghe An

1,756,200

1,754,300

1,748,700

1,742,100

1,721,100

1,719,500

1,465,800

1,469,700

1,473,800

1,477,000

1,480,600

1,473,700

1,466,800

Ha Tinh

639,700

630,400

631,400

626,100

623,800

641,600

620,800

Quang Binh

414,500

417,000

417,700

418,800

420,800

422,000

423,200

Quang Tri

296,300

297,600

298,300

299,300

300,400

300,700

301,800

Thua Thien Hue

540,400

543,700

546,800

547,400

550,000

551,100

550,600

Da Nang

385,000

405,200

409,900

425,400

437,600

441,700

451,300

Quang Nam

722,500

723,700

726,100

727,400

729,300

728,800

Quang Ngai

615,300

616,800

617,900

618,400

618,700

618,500

618,000

Binh Dinh

757,700

756,800

758,000

759,200

759,500

760,300

761,200

Phu Yen

416,200

419,100

423,000

424,300

428,300

429,600

430,800

Khanh Hoa

551,200

555,900

562,400

566,500

572,800

578,900

585,900

Ninh Thuan

272,700

274,700

277,500

278,700

280,900

282,300

283,800

Binh Thuan
Central Highlands

728,000

555,200

562,500

568,900

572,500

577,400

578,600

579,900

2,274,300

2,315,200

2,361,300

2,406,500

2,456,200

2,510,200

2,532,600

Vietnam Pocket Reference Guide 2011 Nielsen

66

VIETNAM BY THE NUMBERS

FEMALE POPULATION BY PROVINCE IN VIETNAM 2000-2009


REGION/ PROVINCE
Kon Tum
Gia Lai
Dak Lak

2003

2004

2005

2006

2007

2008

2009

179,900

186,000

192,500

197,400

203,100

211,000

213,100

562,800

563,300

590,700

825,100

601,800
840,800

626,600
849,100

634,800

810,600
203,300

206,300

222,200

230,500

237,200

235,600

552,000

562,500

572,300

580,000

586,300

592,000

South East

5,955,700

6,136,000

6,335,400

6,547,000

6,778,400

6,991,700

7,217,000

Binh Phuoc

371,600

381,800

393,600

402,000

411,300

422,000

431,500

Lam Dong

809,300

589,500

989,400
542,200

Dak Nong

857,100

Tay Ninh

518,300

522,700

529,200

531,400

535,000

535,500

Binh Duong

511,300

540,500

582,300

627,700

681,000

727,700

777,100

1,098,600

1,119,100

1,142,800

1,166,900

1,195,600

1,223,700

1,255,300

Dong Nai
Ba Ria - Vung Tau

535,700

449,300

458,300

468,800

476,700

484,200

490,600

497,900

HCMC

3,006,600

3,113,600

3,218,700

3,342,300

3,471,300

3,592,200

3,719,500

Mekong River Delta

8,487,300

8,546,100

8,603,500

8,645,200

8,684,000

8,666,500

8,650,700

Long An

697,800

702,600

709,600

714,300

713,300

718,700

724,100

Tien Giang

842,300

845,200

850,500

851,700

855,000

853,300

851,300

Ben Tre

660,900

657,000

655,700

652,700

649,500

644,100

639,400

Tra Vinh

492,600

495,300

498,300

500,800

503,500

505,800

Vinh Long

524,400

524,200

524,900

525,900

526,900

524,600

Dong Thap
An Giang
Kien Giang
Can Tho

508,800
522,200

822,200

832,800

840,700

843,100

847,000

833,000

834,300

1,064,700

1,071,500

1,078,700

1,080,800

1,085,100

1,083,000

1,079,900

801,900

810,600

819,600

830,200

838,900

838,200

836,000

583,700

589,800

594,400

597,300

598,900

953,800

578,400
380,900

382,600

381,600

381,100

378,800

376,600

Soc Trang

634,300

640,700

645,200

648,700

654,200

653,800

649,900

Bac Lieu

402,600

411,700

414,600

423,200

429,400

434,500

430,300

Ca Mau

589,800

595,200

599,400

602,400

605,700

601,400

599,000

Hau Giang

Source: Statistical Yearbook 2010

VIETNAM BY THE NUMBERS 67

MALE POPULATION BY PROVINCE IN VIETNAM 2000-2009


REGION/ PROVINCE
TOTAL VIETNAM

2003

2004

2005

2006

2007

2008

39,535,500

40,042,600

40,522,200

40,999,900

41,448,600

41,957,800

2009

9,544,700

9,671,000

3,124,900

3,187,600

42,597,200

Red River Delta

9,116,300

9,213,100

9,308,200

9,369,000

9,432,000

Ha Noi

1,500,500

1,539,500

1,568,000

1,596,600

1,618,300

Ha Tay

1,252,700

1,276,700

1,310,900

1,321,700

1,336,800

Vinh Phuc

557,200

567,100

572,900

577,400

581,400

492,100

496,700

Bac Ninh

472,000

478,700

481,700

486,800

491,400

498,000

504,500

Quang Ninh

544,000

547,900

557,900

561,900

568,500

577,900

586,700

Hai Duong

809,300

813,000

821,700

824,600

827,700

831,400

835,100

Hai Phong

859,000

868,800

876,600

884,300

892,900

903,100

913,200

Hung Yen

532,500

533,900

538,800

539,800

542,100

544,300

555,400

Thai Binh

859,700

860,700

859,300

858,900

857,200

859,300

862,600

Ha Nam

385,200

383,600

382,700

382,900

382,200

382,400

385,700

Nam Dinh

908,500

907,200

901,400

897,400

892,600

887,000

895,800

Ninh Binh

435,700

436,000

436,300

436,700

440,900

444,300

447,700

5,240,400

5,307,300

5,362,100

5,419,500

5,469,300

5,459,100

5,543,700

Ha Giang

324,900

331,200

337,500

343,600

349,000

354,600

364,200

Cao Bang

244,400

246,800

247,400

248,800

249,700

250,600

252,600

Bac Kan

142,100

143,500

144,100

145,200

146,100

147,700

149,200

Northern Midlands
and Mountain

Tuyen Quang

347,000

350,300

352,000

354,400

356,300

357,500

365,900

Lao Cai

316,000

285,700

289,400

294,500

299,200

304,500

309,300

Yen Bai

352,200

355,500

358,100

360,500

363,700

367,700

371,600

Thai Nguyen

538,000

544,300

549,400

553,800

556,300

558,400

560,500

Lang Son

355,600

358,200

359,300

361,100

362,000

363,800

365,600

Bac Giang

752,800

756,600

760,000

762,900

765,800

771,900

777,900

Phu Tho

631,800

635,000

638,200

639,800

641,800

646,200

650,200

212,500

219,900

227,100

233,800

240,500

247,300

Lai Chau

344,600

176,500

179,500

181,300

183,200

186,500

Son La

489,100

500,100

509,200

519,700

528,400

529,700

547,000

Hoa Binh

401,900

411,100

418,100

426,800

434,000

379,500

392,500

Dien Bien

189,900

North and South


Central Coast

9,064,300

9,109,200

9,142,600

9,177,700

9,206,900

9,269,000

9,348,800

Thanh Hoa

1,687,000

1,686,400

1,682,100

1,679,300

1,675,200

1,687,700

1,685,500

Nghe An

1,419,100

1,420,300

1,421,800

1,423,100

1,424,600

1,438,400

1,452,400

Ha Tinh

616,600

621,800

616,400

617,500

615,200

592,400

609,500

Quang Binh

405,300

408,000

412,600

415,700

417,700

421,500

Quang Tri

290,000

291,000

292,000

292,600

293,700

296,000

297,400

Thua Thien Hue

523,800

524,900

526,100

529,500

531,000

533,800

538,100

Da Nang

375,700

379,600

395,800

400,500

409,900

427,100

439,200

Quang Nam
Quang Ngai

676,100

679,300

681,300

683,400

684,600

689,000

424,800

693,200

587,900

589,700

592,100

594,200

596,100

598,500

601,200

Binh Dinh

715,400

718,700

719,800

720,900

722,800

725,300

727,800

Phu Yen

408,600

412,900

415,200

420,000

422,000

427,100

432,200

Khanh Hoa

539,900

548,100

552,600

558,700

564,700

570,400

573,800

Ninh Thuan

265,500

268,800

270,400

272,700

274,900

278,400

Binh Thuan

553,400

559,700

564,400

569,600

574,500

583,400

591,800

2,286,900

2,349,000

2,406,900

2,454,400

2,491,800

2,526,500

2,592,300

Central Highlands
Kon Tum
Gia Lai
Dak Lak

181,600

193,500

199,200

205,000

209,500

219,800

556,300

583,800

583,900

611,000

623,700

624,700

642,800

1,006,200

825,000

849,200

852,700

855,800

866,000

876,000

200,100

217,300

218,700

226,800

237,200

Dak Nong
Lam Dong

187,700

281,900

256,400

542,800

552,400

563,000

572,800

580,500

589,100

597,300

South East

5,674,200

5,854,700

6,045,200

6,275,800

6,488,000

6,691,900

6,878,700

Binh Phuoc

383,000

395,600

406,000

417,000

427,000

436,000

446,000

Tay Ninh
Binh Duong

499,600

506,500

509,000

515,000

518,000

525,000

532,000

461,800

496,600

527,000

576,000

626,000

675,000

720,000

1,077,500

1,101,400

1,121,000

1,148,000

1,177,000

1,209,000

1,236,000

449,800

460,600

470,000

479,000

486,000

493,000

499,000

TP.Ho Chi Minh

2,802,500

2,894,000

3,012,200

3,140,800

3,254,000

3,353,900

3,445,700

Mekong River Delta

8,153,400

8,209,300

8,257,200

8,303,500

8,360,600

8,466,600

8,562,700

Dong Nai
Ba Ria - Vung Tau

Vietnam Pocket Reference Guide 2011 Nielsen

68

VIETNAM BY THE NUMBERS

MALE POPULATION BY PROVINCE IN VIETNAM 2000-2009


REGION/ PROVINCE

2003

2004

2005

2006

2007

2008

2009

Long An

671,200

679,600

683,800

690,900

704,600

709,500

714,400

Tien Giang

791,700

797,500

799,600

803,600

806,600

814,700

822,600

Ben Tre

621,900

620,600

617,500

616,600

615,300

615,500

616,400

Tra Vinh

489,900

491,000

491,900

492,900

493,700

495,000

495,600

Vinh Long

494,000

495,900

496,700

497,500

498,500

503,000

507,600

Dong Thap

792,100

793,800

798,800

803,700

807,500

829,500

833,400

1,031,600

1,035,900

1,039,400

1,045,000

1,049,200

1,059,600

1,069,300

Kien Giang

777,000

788,500

800,200

807,600

816,000

834,100

851,900

Can Tho

919,700

559,700

565,300

570,700

577,600

583,600

590,700

368,900

368,900

371,200

373,600

377,500

381,400

An Giang

Hau Giang
Soc Trang

603,100

609,100

613,400

616,900

622,100

631,300

643,300

Bac Lieu

386,500

389,600

398,200

400,600

406,400

413,000

428,100

Ca Mau

574,700

579,200

583,500

586,300

589,500

600,300

608,000

Source: Statistical Yearbook 2010

NUMBER OF FOREIGN VISITORS TO VIETNAM 2000 2009 (THOUSAND

Total

VISITORS)

2003

2004

2005

2006

2007

2008

2009

2,430

2,928

3,478

3,584

4,229

4,236

3,747

2,241

By main purpose of
journey
Tourism

1,239

1,584

2,039

2,069

2,606

2,613

Business

468

522

496

576

674

844

742

Visiting friend &


relative

392

467

508

561

601

511

518

Others

331

355

435

378

349

268

247

3,026

By means of
transport
Air ways

1,395

1,822

2,335

2,702

3,301

3,283

Water ways

242

263

201

224

225

152

66

Roads

793

843

942

657

704

801

656

Source: Statistical Yearbook 2010 - General Statistics Office

VIETNAM BY THE NUMBERS 69

AVERAGE EXPENDITURE PER DOMESTIC VISITOR IN 2008 (THOUS. VND)


Average amount per visitor

Average amount per day visitor

1,771.8

506.2

Ha Noi

2,597.8

538.8

Hai Phong

1,576.5

461.3

Lao Cai

1,957.1

455.4

Lang Son

1,528.2

638.4

Quang Ninh

1,810.9

591.8

Thanh Hoa

1,234.6

379.6

Nghe An

1,524.7

375.3

Quang Binh

1,723.9

470.7

Average Amount
By some provinces

Quang Tri

828.3

234.3

Thua Thien Hue

2,114.4

408.0

Da Nang

3,438.4

601.0

Quang Nam

2,192.6

408.7

Binh Dinh

1,990.1

437.2

Khanh Hoa

2,306.4

444.4

Gia Lai

1,209.1

299.4

Lam Dong

1,840.9

496.6

Binh Thuan

1,748.1

609.7

Tay Ninh

1,020.0

295.7

TP.Ho Chi Minh

2,795.3

520.6

911.5

307.7

1,437.3

440.9

An Giang
Can Tho
Source: Statistical Yearbook 2004 - General Statistics Office

Vietnam Pocket Reference Guide 2011 Nielsen

70

VIETNAM BY THE NUMBERS

ECONOMY

CONSUMER PRICE INDEX (PREVIOUS MONTH = 100)


Month

2003

2004

2005

2006

2007

2008

2009

January

100.9

101.1

101.1

101.2

101.1

102.4

100.3

February

102.2

103

102.5

102.1

102.2

103.6

101.2

March

99.4

100.8

100.1

99.5

99.8

103.0

99.8

April

100

100.5

100.6

100.2

100.5

102.2

100.4

May

99.9

100.9

100.5

100.6

100.8

103.9

100.4

June

99.7

100.8

100.4

100.4

100.9

102.1

100.6

July

99.7

100.5

100.4

100.4

100.9

101.1

100.5

August

99.9

100.6

100.4

100.4

100.6

101.6

100.2

September

100.6

100.1

100.3

100.8

100.3

100.5

100.2

October

99.8

100

100.4

100.2

100.7

99.8

100.4

November

100.6

100.2

100.4

100.6

101.2

99.2

100.6

December

100.8

100.6

100.8

100.5

102.9

99.3

101.4

Monthly average
index

100.3

100.8

100.7

100.5

101.0

101.5

100.5

103

109.5

108.4

106.6

112.6

119.9

106.5

December of report
year compared with
previous year

Source: Statistical Yearbook 2010

RETAIL SALE AS A % OF GNI AND FINAL PRIVATE CONSUMPTION 2009


Year

Retail sales At
Current Prices

% Of GNI

% Of Final Private
Consumption

1995
1996
1997
1998

121160
145,874
161,900
185,598

53%
54%
52%
53%

72%
72%
72%
73%

1999

200,924

51%

73%

2000
2001
2002

220,411
245,315
280,884

51%
52%
53%

75%
79%
81%

2003
2004
2005

333,809
398,525
480,294

55%
57%
58%

82%
86%
90%

2006

596,207

63%

97%

2007

746,159

67%

109%

1,007,213
1,214,532

70%
77%

108%
99%

2008
Prel.2009

Source: 2010 Statistical Yearbook of Vietnam

VIETNAM BY THE NUMBERS 71

INDUSTRY STRUCTURE
AVERAGE EMPLOYED POPULATION IN STATE SECTOR BY KIND OF ECONOMIC ACTIVITY (THOUS. PER)

Total
Agriculture and forestry
Fishing

2003

2004

2005

2006

2007

2008

1,246.7

1,421.4

1,639.5

1,936.0

2,349.7

2,702.2

Prel.2009
3,084.6

987.6

1,250

1,126.2

1,222.5

1,710.7

2,061.5

2,787.5

817.3

929.1

1,142.0

1,291.4

1,710.2

2,105.4

2,973.5

Mining and quarrying

2,209.2

3,108.7

3,504.0

4,012.9

4,668.2

5,102.8

5,674.8

Manufacturing

1,314.9

1,545

1,739.3

2,012.9

2,257.5

2,708.0

3,136.2

Electricity, gas and water supply

2,251.8

2,439.9

2,585.8

3,467.7

3,624.3

3,952.4

4,585.1

Construction

1,261.1

1,361.4

1,566.9

1,669.0

2,103.9

2,335.0

2,552.3

Wholesale and retail trade; Repair


of motor vehicles, Motor cycles and
personal and household goods

1,322.9

1,468

1,811.4

1,951.5

2,426.5

2,945.9

3,250.2

Hotels and restaurants

1,303.3

1,518.1

1,852.5

2,189.7

2,952.0

3,092.1

3,487.5

Transport; storage and


communications

2,277.6

2,433.1

2,988.5

3,269.1

4,106.6

4,250.0

4,585.6

Financial intermediation

2,321.4

2,790.6

3,352.9

4,602.8

6,160.5

6,590.5

7,357.3

1,051

1,164.9

2,053.1

2,008.6

2,107.9

3,107.6

3,347.1

2,255.0

2,508.6

2,464.0

2,806.3

4,023.6

4,026.2

4,535.1

799.4

898.2

1,136.6

1,472.7

1,803.9

1,972.6

2,456.9

Scientific activities and technology


Real estate, renting business
activities
Public administration and defense;
compulsory social security
Education and training

1,016

1,114.7

1,337.0

1,600.7

1,964.6

2,387.7

2,693.7

Health and social work

950.3

1,023.9

1,327.8

1,679.2

1,975.3

2,409.2

2,857.9

Recreational, cultural and spor ting


activities

994.3

1,081.5

1,280.6

1,675.9

1,990.9

2,210.9

2,657.6

Activities of Part and of


membership organisations

797.3

860.4

1,091.8

1,267.9

1,525.4

1,850.2

2,011.8

1,224.8

1,341.0

1,581.4

1,740.2

1,750.0

2,067.0

2,325.5

Community, social personal service


and other activities
Source: Statistical Yearbook 2010

Vietnam Pocket Reference Guide 2011 Nielsen

VIETNAM BY THE NUMBERS

72

INDUSTRIAL OUTPUT VALUE AT CURRENT PRICES BY PROVINCE (BILL. VND)


2004

2003

2005

2006

2007

2008

Whole country

620067.7

808958.3

991249.4

1203749.1

1469272.3

1910006.9

Red river delta

130548.6

171884.0

215857.5

275887.2

359828.0

472442.2

50751.0

64390.9

77496.5

96395.8

119494.8

Ha Noi

175831.7
Ha Tay

7580.0

10937.1

13432.7

15966.8

19160.1

Vinh Phuc

12849.1

16129.5

21209.3

29815.4

44036.3

52028.7

Bac Ninh

6816.1

8740.2

12995.4

16263.6

20817.4

29580.2

Quang Ninh

12111.7

16941.8

21135.1

27280.4

37987.5

55150.6

Hai Duong

7288.5

8895.1

11706.9

14590.3

20385.7

25876.9

Hai Phong

15635.0

20858.2

25293.4

33065.8

43286.2

57471.0

Hung Yen

7112.8

10890.6

13481.3

18289.8

23876.7

31430.3
13373.4

Thai Binh

2930.2

4444.8

5485.2

7002.5

9235.0

Ha Nam

2487.1

2937.9

3558.3

4302.0

5456.4

8279.1

Nam Dinh

3485.7

4676.7

6711.3

8785.0

10899.2

14691.2

Ninh Binh

1501.4

2041.2

3352.0

4129.8

5192.7

8729.1

15656.6

21087.3

24419.4

29088.7

38089.8

54394.0

Ha Giang

229.9

192.1

264.4

370.5

526.1

765.5

Cao Bang

382.3

565.8

571.8

733.9

941.1

1497.7

Bac Kan

128.7

179.1

274.2

317.4

376.5

353.5

Tuyen Quang

461.1

677.3

660.0

815.8

1102.7

1456.9

Northern Midlands and


Mountain

Lao Cai

559.6

615.9

801.5

1482.9

1916.2

4202.9

Yen Bai

729.4

875.4

1035.2

1256.5

1583.2

2438.5
16204.6

Thai Nguyen

4553.9

6739.3

7154.6

8370.1

11987.5

Lang Son

563.1

714.2

667.6

890.2

933.1

1490.7

Bac Giang

1282.9

1760.3

2334.2

3045.9

3868.3

5654.0

Phu Tho

15916.8

5383.5

7119.7

8578.5

9481.7

11705.1

DienBien

388.2

409.2

428.6

486.1

588.2

794.5

Lai Chau

107.4

93.7

117.3

131.7

179.7

230.5

Son La

383.5

415.3

665.5

662.5

1036.2

1738.1

Hoa Binh

503.1

730.0

866.1

1043.5

1345.9

1649.8

43354.6

55447.2

69737.0

80001.6

95892.0

124333.6

Thanh Hoa

6495.0

8170.2

9642.6

11067.6

12707.3

17069.1

Nghe An

3261.3

3925.0

4816.5

5535.3

6426.7

9202.0

Ha Tinh

994.5

1302.5

1555.2

1697.9

2201.8

2830.1

1327.7

1813.6

2199.4

2507.0

2993.7

4470.8

North and South Central


Coast

Quang Binh
Quang Tri

559.8

749.1

992.7

1254.9

1593.7

2244.8

Thua Thien Hue

2536.9

3180.5

4202.9

4749.5

5808.1

7056.2

Da Nang

7568.1

9423.0

11850.2

12023.8

13528.8

17713.9

Quang Nam

2205.5

3071.7

4666.0

6101.0

8117.9

10554.1

VIETNAM BY THE NUMBERS 73

INDUSTRIAL OUTPUT VALUE AT CURRENT PRICES BY PROVINCE (BILL. VND)


2003

2004

2005

2006

2007

2008

Quang Ngai

1592.3

2080.6

2795.0

3684.0

4372.8

6148.7

Binh Dinh

4023.9

5204.8

6302.6

7613.4

9863.1

12060.6

Phu Yen

1529.1

1765.7

2672.8

3007.5

3995.6

5435.6

Khanh Hoa

8441.9

10931.2

13374.1

15621.6

17968.4

21241.6

Ninh Thuan

693.9

851.8

1039.6

1071.4

1323.9

2004.5

Binh Thuan

2124.7

2977.5

3627.4

4066.7

4990.2

6301.6

Central Highlands

4664.1

5138.7

7207.7

8528.0

10926.1

14980.6

310.1

315.8

388.5

484.1

760.5

896.7

Gia Lai

1256.5

1497.0

1609.7

1881.9

2636.1

3744.3
4218.4

Kon Tum

Dak Lak

1093.8

1355.3

2139.3

2586.0

3206.6

Dak Nong

560.9

235.0

811.7

924.5

1109.4

2039.3

Lam Dong

1442.8

1735.6

2258.5

2651.5

3213.5

4081.9

South East

346557.0

458049.3

550500.1

664484.8

781622.0

1001524.2

Binh Phuoc

897.9

1781.3

2143.9

2368.4

3514.0

6379.0

2916.3

4078.1

5325.3

6882.9

9015.9

11471.4

Binh Duong

41020.7

63023.6

80090.8

100050.2

127063.7

167653.2

Dong Nai

61929.2

83544.4

104893.7

142466.2

170558.8

215615.4

Ba Ria - Vung Tau

75931.7

105545.1

116063.8

132003.7

144552.4

191223.8

163861.2

200076.8

241982.6

280713.4

326917.2

409181.4

51824.5

64489.1

87486.1

105205.3

135896.0

186897.7

Tay Ninh

HCMC
Mekong River Delta
Long An

5898.1

7559.8

11649.0

15467.9

20280.0

27573.1

Tien Giang

2968.9

3677.1

6298.3

7486.9

9583.2

13057.6

Ben Tre

2151.2

2899.7

3461.6

3862.8

4585.7

5813.4

Tra Vinh

1505.3

1844.9

2384.0

2787.1

3533.9

4568.5

Vinh Long

1735.8

2301.9

2822.1

3654.7

4936.2

7414.7

Dong Thap

3479.5

3656.8

6913.5

8455.9

11900.1

18095.0

An Giang

4360.4

4868.7

8418.4

10369.1

12857.7

20316.0

Kien Giang

4848.6

5622.0

6974.1

8479.7

10641.3

13284.6

Can Tho

6834.7

10814.9

14738.3

17332.9

21839.5

34382.1

Hau Giang

2743.6

3523.7

3760.1

3985.2

5234.1

6378.9

Soc Trang

4958.2

6386.2

4943.5

6049.8

7864.7

8506.0

Bac Lieu

1919.1

1709.9

2763.9

3571.0

4285.7

5131.0

Ca Mau

8421.1

9623.5

12359.2

13702.3

18353.9

22376.8

47018.3

55434.6

Nec.

27462.3

32862.7

36041.6

40553.5

Source: Statistical Yearbook 2010

Vietnam Pocket Reference Guide 2011 Nielsen

74

VIETNAM BY THE NUMBERS

INDUSTRY OUTPUT VALUE AT CURRENT PRICES BY OWNERSHIP


2000

2001

2002

2003

2004

2005

2006

2007

2008

Mill. VND
Total

336,100.3

395,809.2

476,350.0

620,067.7

808,958.3

991,049.4

1,203,749.1

1,469,272.3

1,910,006.9

State

114,799.9

124,379.7

149,651.5

181,675.3

221,450.7

249,085.2

270,207.1

294,339.1

352,721.7

Central

78,586.5

85,947.4

104,626.7

129,007.2

165,697.5

191,381.1

211,914.8

234,920.7

292,329.9

Local

36,213.4

38,432.3

45,024.8

52,668.1

55,753.2

57,704.1

58,292.3

59,418.4

60,391.8

Non-state

82,499.1

107,020.6

128,389.9

171,036.6

234,242.8

308,853.8

401,492.8

519,622.0

709,377.8

Collective

2,165.6

2,162.0

2,727.0

2,745.8

3,433.0

3,808.8

4,594.6

4,899.9

6,626.8

Private

47,861.1

64,608.0

79,402.7

114,277.0

164,928.6

225,033.4

306,654.6

407,096.1

572,254.0

Households

32,472.4

40,250.6

46,260.2

54,013.8

65,881.2

80,011.6

90,243.6

107,626.0

130,497.0

Foreign Invested
Sector

138,801.3

164,408.9

198,308.6

267,355.8

353,264.8

433,110.4

532,049.2

655,311.2

847,907.4

Total

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

state

34.2

31.5

31.5

29.4

27.4

25.1

22.4

20.0

18.5

Central

23.4

21.8

22.0

20.9

20.5

19.3

17.6

16.0

15.3

Local

10.8

9.7

9.5

8.5

6.9

5.8

4.8

4.0

3.2

Non-state

24.5

27.0

27.0

27.5

29.0

31.2

33.4

35.4

37.1

Structure (%)

Collective

0.6

0.5

0.6

0.4

0.4

0.4

0.4

0.3

0.3

Private

14.2

16.3

16.7

18.4

20.4

22.7

25.5

27.7

30.0

Households

9.7

10.2

9.7

8.7

8.2

8.1

7.5

7.4

6.8

Foreign Invested
sector

41.3

41.5

41.5

43.1

43.6

43.7

44.2

44.6

44.4

VIETNAM BY THE NUMBERS 75

OUTPUT VALUE OF AGRICULTURE AT CONSTANT 1994 PRICES BY KIND


OF ACTIVITY

Of which
Years

Total

Cultivation

Livestock

Service

Bill. VND
1990

61,817.50

49,604.00

10,283.20

1,930.30

1991

63,512.10

51,247.50

10,294.50

1,970.10

1992

68,820.30

55,132.60

11,651.00

2,036.70

1993

73,380.50

58,906.20

12,309.10

2,165.20

1994

76,998.30

61,660.00

12,999.00

2,339.30

1995

82,307.10

66,183.40

13,629.20

2,494.50

1996

87,647.90

70,778.80

14,347.20

2,521.90

1997

93,783.20

75,745.50

15,465.40

2,572.30

1998

99,096.20

80,291.70

16,204.20

2,600.30

1999

106,367.90

86,380.60

17,337.00

2,650.30

2000

112,111.70

90,858.20

18,505.40

2,748.10

2001

114,989.50

92,907.00

19,282.50

2,800.00

2002

122,150.00

98,060.70

21,199.70

2,889.60

2003

127,651.10

101,786.30

22,907.30

2,957.50

2004

172,494.90

131,551.90

37,343.60

3,599.40

2005

137112.0

107897.6

26107.6

3106.8

2006

142711.0

111613.0

27907.3

3190.6

2007

147846.7

115374.8

29196.1

3275.8

2008

158108.3

123391.2

31326.3

3390.8

Prel.2009

161536.4

124487.3

33547.1

3502.0

Vietnam Pocket Reference Guide 2011 Nielsen

76

VIETNAM BY THE NUMBERS

OUTPUT VALUE OF AGRICULTURE AT CONSTANT 1994 PRICES BY KIND


OF ACTIVITY

Of which
Years

Total

Cultivation

Livestock

Service

Bill. VND
Index (Previous year =100) - %
1990

102.7

103.3

100.1

102.1

1991

108.4

107.6

113.2

103.4

1992

106.6

106.8

105.6

106.3

1993

104.9

104.7

105.6

108

1994

106.9

107.3

104.8

106.6

1995

106.5

106.9

105.3

101.1

1996

107

107

107.8

102

1997

105.7

106

104.8

101.1

1998

107.3

107.6

107

101.9

1999

105.4

105.2

106.7

103.7

2000

102.6

102.3

104.2

101.9

2001

106.2

105.5

109.9

103.2

2002

104.5

103.8

108.1

102.3

2003

104.2

104.7

102.3

102.3

2004

104.1

104.6

102.3

102.3

2005

103.2

101.4

111.4

102.6

2006

104.1

103.4

106.9

102.7

2007

103.6

103.4

104.6

102.7

2008

106.9

106.9

107.3

103.5

100.9

107.1

103.3

Prel.2009
102.2
Source: Statistical Yearbook 2010

VIETNAM BY THE NUMBERS 77

OUTPUT & TRADE


EXPORTS AND IMPORTS OF GOOD

Year

Total

Of which
Exports

Imports

Balance

Mill. USD
1990

5,156

2,404

2,752

(348)

1991

4,425

2,087

2,338

(251)

1992

5,122

2,581

2,541

40

1993

6,909

2,985

3,924

(939)

1994

9,880

4,054

5,826

(1,772)

1995

13,604

5,449

8,155

(2,707)

1996

18,399

7,256

11,144

(3,888)

1997

20,777

9,185

11,592

(2,407)

1998

20,860

9,360

11,500

(2,139)

1999

23,284

11,541

11,742

(201)

2000

30,119

14,483

15,637

(1,154)

2001

31,247

15,029

16,218

(1,189)

2002

36,452

16,706

19,746

(3,040)

2003

45,405

20,149

25,256

(5,107)

2004

58,454

26,485

31,969

(5,484)

2005

69,208

32,447

36,761

(4,314)

2006

84717.3

39826.2

44891.1

(5,065)

2007

111326.1

48561.4

62764.7

(14,203)

2008

143398.9

62685.1

80713.8

(18,029)

Prel.2009

127045.1

57096.3

69948.8

(12,853)

Source: Statistical Yearbook 2010


Vietnam Pocket Reference Guide 2011 Nielsen

78

VIETNAM BY THE NUMBERS

RETAIL SALES OF GOODS AND SERVICES AT CURRENT PRICES BY KIND


OF ECONOMIC ACTIVITY (BILL. VND)
Of which
Total

Hotel,
Restaurant

Trade

Trourism
and
Services

Bill.VND
1990

19,031.2

16,747.4

2,283.8

1991

33,403.6

29,183.3

4,220.3

1992

51,214.5

44,778.3

6,436.2

1993

67,273.3

58,424.4

8,848.9

1994

93,490.0

74,091.0

11,656.0

7,743.0

1995

121,160.0

94,863.0

16,957.0

9,340.0

1996

145,874.0

117,547.0

18,950.0

9,377.0

1997

161,899.7

131,770.4

20,523.5

9,605.8

1998

185,598.1

153,780.6

21,587.7

10,229.8

1999

200,923.7

166,989.0

21,672.1

12,262.6

2000

220,410.6

183,864.7

23,506.2

13,039.7

VIETNAM BY THE NUMBERS 79

RETAIL SALES OF GOODS AND SERVICES AT CURRENT PRICES BY KIND


OF ECONOMIC ACTIVITY (BILL. VND)
Of which
Total
Trade

Hotel,
Restaurant

Trourism
and
Services

2001

245,315.0

200,011.0

30,535.0

12,760.0

2002

280,884.0

221,569.7

35,783.8

20,850.7

2003

333,809.3

262,832.6

39,382.3

29,092.6

2004

398,524.5

314,618.0

45,654.4

35,192.3

2005

480,293.5

373,879.4

58,709.3

47,984.8

2006

596,207.1

463,144.1

71,314.9

61,748.1

2007

746,159.4

574,814.4

90,101.1

81,243.9

2008

1,007,213.5

781,957.1

113,983.2

111,273.2

Prel.2009

1,214,532.1

953,012.9

136,884.6

124,634.6

Structure(%)
1990

100.0

88.0

12.0

1991

100.0

87.4

12.6

1992

100.0

87.4

12.6

1993

100.0

86.8

13.2

1994

100.0

79.3

12.5

8.2

Vietnam Pocket Reference Guide 2011 Nielsen

80

VIETNAM BY THE NUMBERS

RETAIL SALES OF GOODS AND SERVICES AT CURRENT PRICES BY KIND


OF ECONOMIC ACTIVITY (BILL. VND)
Of which
Total
Trade

Hotel,
Restaurant

Trourism
and
Services

1995

100.0

78.3

14.0

7.7

1996

100.0

80.6

13.0

6.4

1998

100.0

82.9

11.6

5.5

1999

100.0

83.1

10.8

6.1

2000

100.0

83.4

10.7

5.9

2001

100.0

81.5

12.4

5.3

2002

100.0

78.9

12.7

7.4

2003

100.0

78.7

11.8

8.8

2004

100.0

78.9

11.5

8.8

2005

100.0

77.8

12.2

10.0

2006

100.0

77.7

12.0

10.3

2007

100.0

77.0

12.1

10.9

2008

100.0

77.6

11.3

11.1

Prel.2009

100.0

78.4

11.3

10.3

Source: Statistical Yearbook 2010

VIETNAM BY THE NUMBERS 81

RETAIL SALES OF GOODS AND SERVICES AT CURRENT PRICES BY OWNERSHIP


Of which
Years

Total

State

Son-sate

ForeignInvested sector

Bill.VND
1990

19,031.2

5,788.7

1991

33,403.6

9,000.8

13,242.5
24,402.8

1992

51,214.5

12,370.6

38,843.9

1993

67,273.3

14,650.0

52,623.3

1994

93,490.0

21,566.0

71,478.0

1995

121,160.0

27,367.0

93,193.0

600.0

1996

145,874.0

31,123.0

112,960.0

1,791.0

1997

161,899.7

32,369.2

127,332.4

2,198.1

1998

185,598.1

36,083.8

147,128.3

2,386.0

1999

200,923.7

37,292.6

160,999.6

2,631.5

2000

220,410.6

39,205.7

177,743.9

3,461.0

2001

245,315.0

40,956.0

200,363.0

3,996.0

2002

280,884.0

45,525.4

224,436.4

10,922.2

2003

333,809.3

52,381.8

267,724.8

13,702.7

2004

398,524.5

59,818.2

323,586.1

15,120.2

2005

480,293.5

62,175.6

399,870.7

18,247.2

2006

596,207.1

75,314.0

498,610.1

22,283.0

2007

746,159.4

79,673.0

638,842.4

27,644.0

2008

1,007,213.5

98,351.2

874,824.4

34,037.9

Prel.2009

1,214,532.1

117,900.4

1,055,766.0

40,865.7

446.0

Source: Statistical Yearbook 2010

Vietnam Pocket Reference Guide 2011 Nielsen

82

VIETNAM BY THE NUMBERS


RETAIL SALES VALUE OF GOODS AND SERVICES BY PROVINCE (AT CURRENT PRICES) (BILL. VND)
2003

2004

2005

2006

2007

Whole country

333809.3

398524.5

480293.5

596207.1

746159.4

1007213.5

2008

Prel.2009
1214532.1

Red river delta

72991.2

87851.4

106737.9

136853.8

171585.0

237424.5

280100.9

Ha Noi

30906.6

37045.9

44823.1

55817.7

67987.9

133312.0

157494.0

9997.4

11334.8

Ha Tay

6539.7

8116.6

10321.9

18850.1

24509.1

Vinh Phuc

2577.2

2974.7

3632.1

4914.8

7291.6

Bac Ninh

2664.3

3400.9

4116.0

5050.1

6680.4

9888.2

11493.2

Quang Ninh

6844.9

8571.2

10315.6

11782.6

14087.4

18557.7

21403.4

Hai Duong

3773.9

4117.4

4638.0

5371.0

6532.0

8690.7

9605.7

Hai Phong

7707.2

9268.2

11551.8

13737.9

17740.4

22493.5

27417.9

Hung Yen

2573.3

3015.2

3577.1

4226.4

5271.7

6645.5

7790.8

Thai Binh

2796.9

3414.4

4174.9

5337.4

6695.6

8835.5

10577.9

Ha Nam

1895.0

2222.4

2593.5

3174.1

4037.5

4452.6

5520.8

Nam Dinh

3045.2

3578.0

4203.6

5051.5

6103.0

7906.3

9308.4

Ninh Binh

1667.0

2126.5

2790.3

3540.2

4648.4

6645.1

8154.0

16850.6

20620.2

24783.7

29803.0

38015.8

50541.0

60663.8

Northern Midlands and


Mountain
Ha Giang

640.1

828.6

959.0

1090.2

1347.2

1788.2

2016.4

Cao Bang

883.5

1090.1

1059.6

1465.6

1868.4

2374.9

2688.3

Bac Kan

474.6

538.2

627.0

750.2

936.6

1202.2

1513.4

Tuyen Quang

1165.6

1408.3

1903.5

2491.6

2908.6

3601.5

4322.3

Lao Cai

1132.6

1356.1

1674.9

2058.4

2639.2

Yen Bai

3581.0

4392.6

944.2

1182.0

1539.1

1851.3

2390.9

3253.0

3998.4

Thai Nguyen

2132.6

2673.2

3564.1

3980.3

5018.7

6379.3

7569.7

Lang Son

1992.5

2393.5

2513.4

3171.3

4081.9

5984.7

7600.1

Bac Giang

2012.4

2366.6

2799.7

3194.5

3881.4

4714.9

5508.2

Phu Tho

2499.4

2889.5

3190.3

3799.3

4898.3

6997.5

8014.5

776.3

836.0

1138.1

1428.4

1921.7

2325.5

317.5

399.2

481.8

683.4

885.6

1058.3

1618.1

2241.2

2662.4

3654.0

5072.9

6290.2

Dien Bien
Lai Chau
Son La
Hoa Binh

698.8
1327.1
947.2

1182.2

1476.7

1668.0

2278.7

2783.6

3365.9

53700.8

63516.3

76728.3

95477.0

119845.0

156810.5

187346.1

Thanh Hoa

5089.1

6256.2

7479.5

8873.8

10638.3

14301.7

17212.8

Nghe An

6365.1

7639.4

9053.2

9218.1

12491.3

16155.8

19359.5

Ha Tinh

2296.7

2498.5

3376.8

4642.1

5755.8

8985.3

11514.5

Quang Binh

1969.8

2382.3

2850.6

3566.9

4280.9

6024.6

Quang Tri

2010.6

2461.8

3087.2

3604.7

4568.8

5685.7

7318.0

Thua Thien Hue

2825.3

3408.6

4174.1

6750.3

7980.4

9275.0

10923.6

Da Nang

7780.4

8374.6

9641.0

11029.9

14817.9

18435.2

21532.8

Quang Nam

2370.0

2898.9

3679.5

4723.9

6208.5

8956.2

10973.4

Quang Ngai

3316.0

4096.8

4820.4

6530.0

8286.7

10713.1

13271.9

Binh Dinh

5740.3

6578.3

7968.4

9640.5

11772.2

15835.6

18635.7

Phu Yen

2198.4

2619.1

3176.1

3779.2

4499.7

6151.4

7287.0

Khanh Hoa

5885.3

7098.1

8539.0

12163.8

15459.2

20039.3

23229.1

North and South


Central Coast

Ninh Thuan
Binh Thuan
Central Highlands

1409.3

1702.6

2129.6

2651.6

7087.8

3260.5

4223.2

5030.9

4444.5

5501.1

6752.9

8302.2

9825.0

12028.4

13969.1

10543.6

12926.8

17398.2

21681.0

27870.1

40170.8

48583.1

VIETNAM BY THE NUMBERS 83

RETAIL SALES VALUE OF GOODS AND SERVICES BY PROVINCE (AT CURRENT PRICES) (BILL. VND)

2003
Kon Tum

2004

2005

2006

2007

2008

Prel.2009

710.1

845.5

1019.2

1252.4

1566.2

2188.6

2763.8

Gia Lai

2376.1

2981.4

3733.4

4661.5

6079.8

8229.9

9939.8

Dak Lak

3872.0

4483.9

5321.9

6712.5

8395.8

13271.3

15610.9

565.0

681.4

1348.0

1798.5

2583.0

3344.5

Dak Nong
Lam Dong

4084.4

3020.4

3934.6

5975.7

7256.1

9245.4

13136.5

16184.2

South East

115786.3

137277.2

157144.2

196027.9

244059.1

336668.2

414797.2

Binh Phuoc

2108.1

2577.4

3271.8

4570.4

5692.8

7834.1

9712.7

Tay Ninh

5816.6

7001.2

8550.8

11259.3

13465.3

19111.4

22085.9
32562.8

Binh Duong

6756.5

8386.4

10683.9

13771.0

18126.3

26344.4

10856.8

13760.3

17364.1

21158.5

26116.8

37720.8

45018.6

8973.7

9558.5

9296.2

8762.4

12723.7

14050.5

16615.2

HCMC

81274.6

95993.4

107977.4

136506.3

167934.3

231607.0

288802.0

Mekong River Delta

63936.8

76332.6

97501.2

116364.4

144784.5

185598.5

223041.0

Long An

4341.5

5195.8

6053.3

7135.1

9038.8

11579.5

13932.9

Tien Giang

7400.7

8267.1

9302.1

10505.8

13002.3

15413.6

18099.3

Ben Tre

3694.5

4598.6

5458.0

6460.1

8261.6

10878.2

12357.5

Dong Nai
Ba Ria - Vung Tau

Tra Vinh

2879.6

3599.7

4781.1

4950.9

5669.2

6798.8

7412.1

Vinh Long

3927.8

4767.8

5710.7

6880.8

8763.1

11361.6

13668.1

Dong Thap

5263.9

6191.9

7674.2

9256.7

12781.9

16891.0

21266.1

An Giang

11068.8

13345.5

17225.2

19227.8

23665.8

28396.2

34277.5

Kien Giang

5345.2

6334.1

10294.6

12342.6

15582.7

19546.3

22780.6

Can Tho

6865.3

8343.9

10414.5

12887.1

14918.6

20520.6

24010.0

Hau Giang

1379.1

1776.0

2664.1

3944.1

4890.3

6961.8

8885.8

Soc Trang

2808.2

3610.4

5377.7

7018.1

9090.4

12337.0

15232.0

Bac Lieu

3400.0

3536.0

4950.1

6125.7

7154.0

9448.6

11489.1

Ca Mau

5562.2

6765.8

7595.6

9629.6

11965.9

15465.3

19630.0

Source: Statistical Yearbook 2010

Vietnam Pocket Reference Guide 2011 Nielsen

84

VIETNAM BY THE NUMBERS

STATISTICS BY KEY CITIES

KEY STATISTICS IN HCMC 2000-2009


2003

2004

2005

2006

2007

2008

2009

Urban district

19

19

19

19

19

19

19

Rural district

254

259

259

259

322

322

322

Administrative units
(Units)

Ward
Town under rural district
government

Commune

58

58

58

58

58

58

58

5,554.8

6,063.0

6,239.9

6,424.5

6,650,942.0

6,810,461.0

7,165.2

Population (Thous.
pers.)
By sex
Male

2,675.3

2,920.2

2,996.5

3,081.8

3,184,175.0

3,262,901.0

3,445.7

Female

2,879.5

3,142.8

3,243.4

3,342.7

3,466,767.0

3,547,560.0

3,719.5

Urban

4,860.4

Rural

By residence
5,170.1

5,314.9

5,463.5

5,640,288.0

5,789,904.0

5,964.0

694.4

892.9

925.0

961.0

1,010,654.0

1,020,557.0

1,201.2

Population density
(Person/km2) labour

2,651.0

2,894.0

2,978.0

3,067.0

3,175.0

3,251.0

3,420.3

Labour in state sector


(Thous. Pers)

450.8

390.3

391.2

404.0

426.0

435.6

437.2

Agriculture, forestry and


fishing

3.1

3.0

1.8

2.1

2.2

2.3

2.2

Industry and construction

228.0

181.3

188.0

193.4

198.1

202.5

203.4

225.7

Services
Average monthly income
per labour
in local state sector
(Thous. VND)

219.7

206.0

201.4

208.5

1,474.0

1,654.2

1,955.3

2,186.7

230.8

231.6

2,263.0

2,754.0

GDP
GDP at current price (Bill
VND)
By domestic economic
sector

111,344.0

137.087

165.297

191.011

229,197.0

287,153.0

334,190.0

87,404.0

109,694.0

129,274.0

148,881.0

182,948.0

223,159.0

255,947.0

By foreign invested sector

23,940.0

27,393.0

36,023.0

39,391.0

51,494.0

63,994.0

78,243.0

GDP at constant 1994


prices (Bill VND)

70,826.0

79,237.1

88,872.0

99,627.0

112,189.0

124,303.0

135,063.0

By domestic economic
sector

57,396.0

64,601.1

72,217.0

80,759.0

90,246.0

98,691.0

106,288.0

By foreign invested sector

13,430.0

14,636.0

16,655.0

18,868.0

22,012.0

25,612.0

28,775.0

Structure of GDP at
current price (%)

100.0

100.0

100.0

100.0

100.0

100.0

100.0

By domestic economic
sector

78.5

80.0

78.2

79.3

77.5

77.7

76.7

By foreign invested sector

21.5

20.0

21.8

20.7

22.5

22.3

23.3

Index of GDP at constant


1994 prices (%)

111.2

111.7

112.2

112.2

112.6

110.7

108.8

By domestic economic
sector

110.9

112.6

111.8

111.8

109.9

109.1

105.1

By foreign invested sector

112.9

105.8

113.8

110.9

119.1

116.4

112.3

Postal service and


telecommunication
Number of telephone
(piece)
Turnover of postal service
(mill VND)

1,182,200

1,371,125

1,602,644

2,279,000

3,233,000

4,055,800

4,583,000

4,012,600

4,413.700

4,668.000

4,311,300

4,279,800.0

4,551,600.0

4,945,200.0

71,664

88,783

101,974

134,963

185,748.0

234,079.0

280,894.0

Trade
Retail sales of domestic
sector (Bill VND)

Source: Socio - Economic Statistical Data of 64 Provinces and Cities

VIETNAM BY THE NUMBERS 85


KEY STATISTICS IN HANOI 2000-2009
2003

2004

2005

2006

2007

2008

2009

Urban district

Rural district

10

18

125

125

128

125

19

128

143

154

Administrative units (Units)

Ward
Town under rural district
government

22

22

Commune

99

99

98

99

98

412

401

3,007

3,083

3,150

3,083

3,150

6,382

6,472

Male

1,503.8

1,545.3

1,576.2

1,545.3

1,576.2

3,124.9

3,187.6

Female

1,803.2

1,537.6

1,573.6

1,537.6

1,573.6

3,256.9

3,284.6

Urban

1,834.3

1,999.7

2,056.8

1,999.7

2,056.8

2,596.4

2,641.6

Rural

1,172.7

1,083.1

1,093.0

1,083.1

1,093.0

3,785.6

3,830.6

3,265.0

3,344.0

3,416.0

3,344.0

3,416.0

1,826.0

1,955.0

466.0

505.0

515.0

467.3

468.5

592.2

595.8

3.2

3.3

2.5

2.1

7.1

7.1

252.0

285.9

237.0

227.9

201.0

198.5

Population (Thous. pers.)


By sex

By residence

Population density
(Person/km2) labour
Labour in state sector (Thous.
Pers)
Agriculture, forestry and fishing
Industry and construction
Services

210.8

225.8

227.8

238.5

384.1

390.1

Average monthly income per


labour
in local state sector (Thous. VND)

919.7

980.2

1,416.5

980.2

1,416.5

2,202.3

2,563.5

GDP at current price (Bill VND)

46,322.9

58,892.0

70,139.0

110,736.0

137,935.0

178,605.0

205,890.0

By domestic economic sector

38,506.2

49,567.6

57,768.6

91,579.0

114,785.0

148,893.0

171,539.0

By foreign invested sector

7,816.7

9,324.4

12,370.4

19,157.0

23,150.0

29,712.0

34,351.0

GDP at constant 1994 prices (Bill


VND)

26,397.9

30,437.0

44,130.0

49,521.0

55,704.0

61,635.0

65,747.0

By domestic economic sector

22,629.8

26,165.8

37,761.0

41,753.0

46,108.0

50,906.0

54,209.0

By foreign invested sector

3,768.1

4,271.2

6,369.0

7,768.0

9,596.0

10,729.0

11,538.0

Structure of GDP at current price


(%)

100.0

100.0

100.0

100.0

100.0

100.0

100.0

By domestic economic sector

83.1

84.2

83.9

82.7

83.2

83.4

83.3

By foreign invested sector

16.9

15.8

16.1

17.3

16.8

16.6

16.7

Index of GDP at constant 1994


prices (%)

111.3

111.5

110.9

112.2

112.5

110.7

106.7

By domestic economic sector

111.0

111.7

110.3

111.6

110.5

110.4

106.5

By foreign invested sector

113.0

113.4

114.5

122.0

123.5

111.8

107.5

GDP

Postal service and


telecommunication
Number of telephone (piece)
Turnover of postal service (mill
VND)

933,355

1,034,631

1,337,000

1,350,000

1,380,000

2,276,200

2,496,700

2,534,758

3,318,700

3,312,400

3,725,500

3,798,000

3,900,000

28,331

35,911

59,225

83,360

103,458

133,312

157,494

Trade
Retail sales of domestic sector
(Bill VND)

Source: Socio - Economic Statistical Data of 64 Provinces and Cities

Vietnam Pocket Reference Guide 2011 Nielsen

86

VIETNAM BY THE NUMBERS

KEY STATISTICS IN CANTHO 2000-2009


2003

2004

2005

2006

2007

2008

2009

Urban district

Rural district

Ward

30

30

30

30

33

33

44

Administrative units (Units)

Town under rural district


government

Commune

33

33

33

33

32

32

36

1,114.3

1,123.5

1,134.5

1,135.2

1,159.0

1,180.9

1,189.6

Male

567.3

552.5

556.9

558.2

571.2

583.6

590.7

Female

547.0

571.0

577.6

577.0

587.8

597.3

598.9

Urban

555.6

560.0

566.6

569.9

601.5

615.5

783.1

Rural

558.7

563.5

567.9

565.3

557.5

565.4

406.5

802.0

808.0

816.0

816.5

827.0

842.8

849.0

484.8

487.4

497.2

509.6

520.7

530.8

541.0

260.3

255.9

258.2

260.5

262.0

263.2

265.1

3.8

75.9

81.0

86.1

91.1

95.6

98.9

220.7

155.6

158.0

163.0

167.6

172.0

177.1

959.5

1,026.7

1,169.6

2,070.4

2,284.9

Population (Thous. pers.)


By sex

By residence

Population density
(Person/km2) labour
Labour in state sector (Thous.
Pers)
Agriculture, forestry and
fishing
Industry and construction
Services
Average monthly income per
labour in local state sector
(Thous. VND)

GDP
GDP at current price (Bill
VND)

9,086.3

11,468.000

13,690.000

17,974.300

22,484.1

31,958.2

37,202.4

By domestic economic sector

8,759.2

11,055.2

13,194.7

17,600.4

21,335.9

31,222.1

36,417.9

327.1

412.8

495.3

373.9

399.2

736.1

784.6

GDP at constant 1994 prices


(Bill VND)

6,333.5

7,391.3

8,574.5

9,928.9

11,544.7

13,292.7

15,029.4

By domestic economic sector

14,722.4

By foreign invested sector

6,052.2

7,063.0

8,206.5

9,725.9

11,306.8

12,994.8

By foreign invested sector

281.3

328.3

368.0

203.0

237.9

297.9

307.1

Structure of GDP at current


price (%)

100.0

100.0

100.0

100.0

100.0

100.0

100.0

By domestic economic sector

96.4

95.6

95.7

94.8

94.9

94.4

94.7

By foreign invested sector

3.6

4.4

4.3

5.2

5.1

5.7

5.3

Index of GDP at constant


1994 prices (%)

111.9

116.7

115.8

116.2

116.3

115.1

113.1

By domestic economic sector

111.8

116.7

115.8

115.0

115.7

114.8

113.3

By foreign invested sector

115.9

116.7

91.2

108.8

117.2

125.2

103.1

Number of telephone (piece)

111,465

139,415

226,910

501,716

1,101,987.0

1,817,000

2,224,000.0

Turnover of postal service


(mill VND)

234,760

384,200

338,000

429,500

843,300

955,300

1,003,700

8,315,806

10,378,115

12,988,178

15,968,184.0

16,195,400

17,111,800

Postal service and


telecommunication

Trade
Retail sales of domestic
sector (Bill VND)

Source: Socio - Economic Statistical Data of 64 Provinces and Cities

VIETNAM BY THE NUMBERS 87


KEY STATISTICS IN DANANG 2000-2009
2003

2004

2005

2006

2007

2008

2009

Urban district

Rural district

Ward

33

33

33

33

45

45

45

Administrative units (Units)

Commune

14

14

14

14

11

11

11

747.1

764.6

779.0

792.6

806.7

868.8

890.5

Male

369.0

369.8

377.7

385.3

393.3

427.1

439.2

Female

378.1

394.7

407.3

407.3

413.4

441.7

451.3

Urban

590.8

607.9

672.6

686.7

699.8

747.9

773.5

Rural

156.3

156.7

106.4

105.5

106.9

120.9

117.0

Population (Thous. pers.)


By sex

By residence

Population density
(Person/km2) labour
Labour in state sector
(Thous. Pers)
Agriculture, forestry and
fishing

595.0

609.0

622.0

631.0

642.0

640.6

656.6

288.4

290.0

302.5

365.1

374.7

374.9

383.2

74.5

70.0

43.3

47.3

37.8

37.8

38.7

Industry and construction

112.2

113.3

115.4

114.1

118.9

119.0

121.6

203.7

218.0

Services

101.7

106.7

128.4

Average monthly income per


labour in local state sector
(Thous. VND)

906.1

962.1

1,318.8

218.1

222.9

1,727.1

2,322.4

GDP at current price (Bill


VND)

7,767.2

9,902.0

11,690.8

12,865.1

By domestic economic sector

7,198.0

9,090.1

10,863.9

12,153.1

15,284.0

20,818.7

22,115.7

14,472.3

19,956.4

569.2

811.9

827.0

21,200.2

711.9

811.7

862.3

GDP at constant 1994 prices


(Bill VND)

4,823.3

5,462.8

915.6

6,214.3

6,776.1

7,545.4

8,302.1

10,274.0

By domestic economic sector

GDP

By foreign invested sector

4,438.8

5,012.7

5,727.5

6,285.0

6,992.0

7,656.4

9,520.4

By foreign invested sector

384.5

450.1

486.8

491.1

553.5

645.7

753.6

Structure of GDP at current


price (%)

100.0

100.0

100.0

100.0

100.0

100.0

100.0

By domestic economic sector

92.7

92.8

91.9

92.8

92.7

92.2

92.1

By foreign invested sector

7.3

7.2

8.1

7.2

7.3

7.8

7.9

Index of GDP at constant


1994 prices (%)

112.6

113.2

113.8

109.0

111.3

110.5

106.3

By domestic economic sector

112.5

96.8

104.5

121.5

106.4

101.6

101.4

By foreign invested sector

116.1

111.7

113.2

100.9

110.2

119.3

119.1

Number of telephone (piece)

127,940

163,567

211,533

888,615

1,550,715

2,860,066

2,903,300

Number of postal service


(mill VND)

376,000

436,300

762,000

1,314,000

2,766,000

3,315,000

3,481,000

15,603.9

17,708.0

26,781.0

30,214.0

41,649.0

47,910.0

50,894.0

Postal service and


telecommunication

Trade
Retail sales of domestic
sector (Bill VND)

Source: Socio - Economic Statistical Data of 64 Provinces and Cities

Vietnam Pocket Reference Guide 2011 Nielsen

88

VIETNAM BY THE NUMBERS


KEY STATISTICS IN HAIPHONG 2000-2009
2003

2004

2005

2006

2007

2008

2009

Urban district

Rural district

Town

Ward

57

57

57

57

70

70

70

Town under rural district


government

10

10

10

Administrative units (Units)

Commune

152

152

152

152

143

143

143

1,754.1

1,770.8

1,790.3

1,807.5

1,827.7

1,824.1

1,841.7

Male

865.5

875.3

906.9

893.4

882.0

903.1

913.2

Female

888.6

895.5

883.4

914.1

945.7

921.0

928.5

Urban

646.4

804.9

715.7

731.1

740.7

815.9

849.1

Rural

1,107.7

965.9

1,074.6

1,076.4

1,087.0

1,008.2

992.6

1,149.0

1,167.0

1,174.0

1,188.0

1,202.0

1,212.0

1,223.0

957.0

964.3

972.5

970.6

979.9

440.8

351.4

315.5

314.9

317.9

257.2

250.4

270.6

270.1

272.6

259.0

362.0

386.4

385.6

389.4

2,292.6

2,358.1

Population (Thous. pers.)


By sex

By residence

Population density
(Person/km2) labour
Labour in state sector (Thous.
Pers)

872.7

Agriculture, forestry and fishing

476.8

Industry and construction

168.9

Services

227.0

Average monthly income per


labour in local state sector
(Thous. VND)

881.3

956.7

1,091.0

GDP
GDP at current price (Bill VND)

14,149.2

17,563.0

21,371.5

25,548.8

31,265.1

34,751.2

38,625.9

By domestic economic sector

11,650.7

14,739.7

18,250.4

21,766.0

26,385.1

29,327.0

32,597.0

By foreign invested sector

2,498.5

2,823.3

3,121.1

3,782.8

4,880.0

5,424.1

6,028.9

GDP at constant 1994 prices


(Bill VND)

10,467.2

12,522.0

14,043.1

15,801.4

17,827.4

20,133.2

21,633.0

By domestic economic sector

8,373.8

10,218.5

11,597.1

12,992.0

14,650.9

16,245.8

17,478.4

By foreign invested sector

2,093.4

2,303.5

2,446.0

2,809.4

3,176.5

3,887.4

4,154.6

Structure of GDP at current


price (%)

100.0

100.0

100.0

100.0

100.0

100.0

100.0

By domestic economic sector

82.4

83.9

84.3

82.2

82.2

80.7

80.8

By foreign invested sector

17.6

16.1

15.7

17.8

17.8

19.3

19.2

Index of GDP at constant 1994


prices (%)

110.4

119.6

112.0

112.5

112.8

110.3

111.2

By domestic economic sector

110.1

122.0

112.4

101.7

101.6

110.1

109.2

By foreign invested sector

111.8

110.0

110.3

114.9

113.1

111.9

119.1

Number of telephone (piece)

164,131

243,927

251,000

360,000

491,100

598,200

572,700

Turnover of postal service (mill


VND)

555,580

544,800

571,100

564,500

787,600

858,200

11,552

13,738

17,087

24,310

27,469

Postal service and


telecommunication

Trade
Retail sales of domestic sector
(Bill VND)

7,236

9,001

Source: Socio - Economic Statistical Data of 64 Provinces and Cities

VIETNAM BY THE NUMBERS 89

HEALTH & LIVING STANDARD


NUMBER OF HEALTH ESTABLISHMENT
2000

2001

2002

2003

2004

2005

2006

2007

2008

2009

Unit
TOTAL

13,117

13,172

13,095

13,162

13,149

13,243

13,232

13,438

13,460

13,450

Hospital

835

836

842

842

856

878

903

956

974

1,002

Regional polyclinic

936

928

912

930

881

880

847

829

781

682

92

71

76

77

53

53

51

51

40

43

10,271

10,385

10,396

10,448

10,516

10,613

10,672

10,851

10,917

10,979

Medical service units


in offices, enterprises

918

891

810

810

789

769

710

710

710

710

Others

65

61

59

55

54

50

49

41

38

34

Sanatorium and
rehabilitation hospital
Medical service units
in communes,
precincts

Index (Previous year = 100) - %


TOTAL

98.9

100.4

99.4

100.5

99.9

100.7

99.9

101.6

100.2

99.9

Hospital

100.2

100.1

100.7

100.0

101.7

102.6

102.8

105.9

101.9

102.9

Regional polyclinic

91.4

99.1

98.3

102.0

94.7

99.9

96.3

97.9

94.2

87.3

Sanatorium and
rehabilitation hospital

82.1

77.2

107.0

101.3

68.8

100.0

96.2

100.0

78.4

107.5

Medical service units


in communes,
precincts

101.6

101.1

100.1

100.5

100.7

100.9

100.6

101.7

100.6

100.6

Medical service units


in offices, enterprises

82.0

97.1

90.9

100.0

97.4

97.5

92.3

100.0

100.0

100.0

Others

98.5

93.8

96.7

93.2

98.2

92.6

98.0

83.7

92.7

89.5

Source: Statistical Yearbook 2010 Excluding private establishments.

Vietnam Pocket Reference Guide 2011 Nielsen

90

VIETNAM BY THE NUMBERS

NUMBER OF HEALTH ESTABLISHMENT UNDER PROVINCIAL DEPARTMENT OF HEALTH IN 2008 BY


PROVINCE (UNIT)

Total

Hospital

Regional
polyclinic

Sanatorium
and
rehabilitation
hospital

Medical
service unit

WHOLE COUNTRY

12,670

915

770

32

10,917

Red River Delta

2,763

191

103

2,450

Ha Noi

665

36

46

Vinh Phuc

158

11

137

Bac Ninh

146

11

126

Quang Ninh

217

21

186

Hai Duong

287

17

263

Hai Phong

255

24

224

Hung Yen

178

16

Thai Binh

305

18

285

Ha Nam

133

12

Nam Dinh

251

17

229

Ninh Binh

577

162

116

168

10

12

145

2,217

134

186

1,888

Ha Giang

208

13

20

175

Cao Bang

238

16

23

199

Bac Kan

140

10

Tuyen Quang

166

12

13

Lao Cai

212

12

36

Yen Bai

210

12

19

Thai Nguyen

212

15

13

180

Lang Son

265

14

24

226

Bac Giang

269

15

24

229

Phu Tho

297

17

275

North-West

736

46

70

617

Dien Bien

135

10

18

Lai Chau

112

Son La

243

15

23

North-East

Hoa Binh
North-Central Coast

246

14

22

2,043

108

102

122
1

140
164
178

106
98

203

1,826

210

VIETNAM BY THE NUMBERS 91

NUMBER OF HEALTH ESTABLISHMENT UNDER PROVINCIAL DEPARTMENT OF HEALTH IN 2008 BY


PROVINCE (UNIT)

Total

Hospital

Regional
polyclinic

Sanatorium
and
rehabilitation
hospital

Medical
service unit

Thanh Hoa

685

35

14

634

Nghe An

546

24

43

478

Ha Tinh

300

17

20

262

Quang Binh

173

Quang Tri

158

11

141

Thua Thien-Hue

181

13

14

152

52

876

South-Central Coast

159

1,023

88

Da Nang

69

12

Quang Nam

273

22

10

Quang Ngai

202

16

Binh Dinh

183

17

159

Phu Yen

132

11

13

106

56
240
178

Khanh Hoa

164

10

15

137

Central Highlands

823

67

48

701

Kon Tum

116

96

Gia Lai

243

17

16

209

Dak Lak

202

20

Dak Nong

78

Lam Dong

184

14

22

145

South East

1,039

180
71

1,259

127

80

Ninh Thuan

75

Binh Thuan

141

13

10

Binh Phuoc

117

Tay Ninh

112

12

95

Binh Duong

107

89

Dong Nai

201

17

13

Ba Ria - Vung Tau

96

10

TP. Ho Chi Minh

410

54

29

322

1,806

154

129

1,520

Mekong River Delta

63
117
102

171
80

Vietnam Pocket Reference Guide 2011 Nielsen

92

VIETNAM BY THE NUMBERS

NUMBER OF HEALTH ESTABLISHMENT UNDER PROVINCIAL DEPARTMENT OF HEALTH IN 2008 BY


PROVINCE (UNIT)

Total

Hospital

Regional
polyclinic

Sanatorium
and
rehabilitation
hospital

Medical
service unit

Long An

211

16

190

Tien Giang

201

16

16

169

Ben Tre

178

10

160

Tra Vinh

112

15

88

Vinh Long

116

101

Dong Thap

168

12

13

An Giang

180

15

11

154

Kien Giang

157

15

16

126

Can Tho

83

15

60

Hau Giang

80

64

Soc Trang

128

11

12

105

Bac Lieu

74

Ca Mau

118

11

Source: Statistical Yearbook 2009 Excluding private establishments

142

64

97

VIETNAM BY THE NUMBERS 93

NUMBER OF PATIENT BEDS


2000

2001

2002

2003

2004

2005

2006

2007

2008

2009

Unit (Thous.Beds)
TOTAL

192.0

192.5

192.6

192.9

196.3

197.2

198.4

210.8

219.8

232.9

Hospital

110.7

112.5

114.4

117.3

124.3

127.0

131.5

142.8

151.8

163.9

9.4

9.4

9.2

9.3

9.0

9.3

9.3

9.2

8.7

8.1

Sanatorium and
rehabilitation
hospital

Regional polyclinic

12.2

10.4

10.7

10.8

8.0

7.7

4.4

4.4

4.3

4.9

Medical service
units in communes,
precincts

49.1

49.7

47.9

45.1

44.6

45.8

46.1

47.3

48.0

49.4

Medical service
units in offices,
enterprises

8.3

8.2

8.3

8.3

8.2

5.4

5.0

5.0

5.0

5.0

Others

2.3

2.3

2.1

2.1

2.2

2.0

2.2

2.1

2.0

1.6

Bed per 10000


inhabitant (Bed)

24.7

24.5

24.2

23.8

23.9

23.7

23.6

25.0

25.8

27.1

TOTAL

98.0

100.3

100.0

100.2

101.8

100.5

100.6

106.3

104.2

106.0

Hospital

100.7

101.6

101.7

102.4

106.0

102.2

103.5

108.6

106.3

108.0

Index (Previous year = 100) - %

Regional polyclinic

90.4

100.0

98.6

101.1

96.6

103.3

100.4

98.9

94.4

93.2

Sanatorium and
rehabilitation
hospital

93.1

85.2

102.5

100.9

74.5

96.3

57.1

101.1

97.8

111.8

Medical service
units in communes,
precincts

99.6

101.2

96.3

94.3

99.0

102.7

100.6

102.6

101.4

103.0

Medical service
units in offices,
enterprises

78.3

98.8

100.1

100.0

99.1

65.9

92.0

100.0

100.0

100.0

Others

94.2

95.3

95.8

101.8

98.2

90.9

107.5

97.0

93.9

83.2

Bed per 10000


inhabitant (Bed)

96.7

98.9

98.7

98.3

100.4

99.2

99.4

105.1

103.1

104.9

Source: Statistical Yearbook 2010 Excluding private establishments.

Vietnam Pocket Reference Guide 2011 Nielsen

94

VIETNAM BY THE NUMBERS

NUMBER OF HEALTH STAFF


2000

2001

2002

2003

2004

2005

2006

2007

2008

2009

Thous .pers.
Medical staff
Doctors

39.2

41.0

44.5

47.2

50.1

51.5

52.8

54.8

57.3

60.8

Assistant physicians

50.8

50.9

50.6

48.7

49.2

49.7

48.8

48.8

49.8

51.8

Nurses

46.2

45.9

46.4

47.8

49.2

51.6

55.4

60.3

65.1

71.5

Midwives

14.2

14.5

15.4

16.2

17.5

18.1

19.0

20.8

23.0

25.0

5.0

5.2

5.6

5.8

6.1

6.2

6.3

6.5

6.7

7.1

Pharmacists of high
degree

6.0

6.0

6.1

5.6

5.6

5.6

5.5

5.7

5.8

5.7

Pharmacists of middle
degree

7.8

8.5

9.0

9.7

9.1

9.5

10.8

12.4

13.9

15.9

Assistant Pharmacists

9.3

9.6

9.6

9.4

7.9

8.1

7.9

8.5

8.6

8.1

106.1

Doctors per 10000


inhabitant (Pers.)
Pharmaceutical staff

Index (Previous year = 100) - %


Medical staff
Doctors

105.7

104.6

108.5

106.2

106.1

102.7

102.6

103.8

104.6

Assistant physicians

99.2

100.2

99.3

96.2

101.1

100.9

98.4

100.0

102.0

104.1

Nurses

101.5

99.4

101.2

103.0

103.0

104.8

107.5

108.9

107.9

109.9

Midwives

104.4

102.1

106.5

105.5

107.6

103.5

105.1

109.4

110.5

109.0

Doctors per 10000


inhabitant

104.2

103.2

107.0

104.6

105.3

101.4

101.6

102.7

103.5

104.9

Pharmacists of high
degree

103.4

100.0

102.1

91.2

99.3

99.8

98.4

103.8

102.1

98.1

Pharmacists of middle
degree

109.9

109.0

106.6

106.9

94.0

104.8

113.3

114.7

112.2

113.9

Assistant Pharmacists

100.0

103.2

99.9

98.2

84.4

102.5

97.0

108.4

100.6

94.3

Pharmaceutical staff

Source: Statistical Yearbook 2010 Excluding private establishments.

VIETNAM BY THE NUMBERS 95

MONTHLY AVERAGE INCOME PER CAPITA AT CURRENT PRICES BY RESIDENCE AND BY


REGION (THOUS. VNDS)

Whole Country

1999

2002

2004

2006

2008

295.0

356.0

484.0

636.0

995.0

By Residence
Urban

517.0

622.0

815.0

1,058.0

1,605.0

Rural

225.0

275.0

378.0

506.0

762.0

By Region
Red River Delta

282.0

358.0

498.0

666.0

1,065.0

Northern Midlands
and Mountain

199.0

237.0

327.0

442.0

657.0

North and South


Central Coast

229.0

268.0

361.0

476.0

728.0

Central Highlands

345.0

244.0

390.0

522.0

795.0

South East

571.0

667.0

893.0

1,146.0

1,773.0

Mekong River Delta

342.0

371.0

471.0

628.0

940.0

Source: Statistical Yearbook 2010


MONTHLY AVERAGE CONSUMPTION EXPENDITURE PER CAPITA AT CURRENT PRICES BY
RESIDENCE AND BY REGION THOUS.VNDS)

1999

2002

2004

2006

2008

221.0

269.0

360.0

460.0

705.0

Urban

373.0

461.0

595.0

738.0

1,115.0

Rural

175.0

211.0

284.0

359.0

548.0

Whole Country
By Residence

By Region
Red River Delta

223.0

274.0

378.0

479.0

725.0

Northern Midlands
and Mountain

167.0

201.0

265.0

336.0

500.0

North and South


Central Coast

178.0

217.0

288.0

362.0

559.0

Central Highlands

251.0

202.0

295.0

391.0

606.0

South East

385.0

476.0

611.0

785.0

1,240.0

Mekong River Delta

246.0

258.0

335.0

435.0

624.0

Source: Statistical Yearbook 2010

Vietnam Pocket Reference Guide 2011 Nielsen

96

VIETNAM BY THE NUMBERS

GENERAL POVERTY RATE AND FOOD POVERTY RATE BY REGION (%)


2002

2004

2006

28.9

19.5

16.0

9.9

6.9

22.4

12.1

6.5

4.6

General poverty rate

38.4

29.4

Food poverty rate

14.1

9.4

General poverty rate

68.0

58.6

Food poverty rate

28.1

21.8

General poverty rate

43.9

31.9

Food poverty rate

17.3

21.8

General poverty rate

25.2

19.0

Food poverty rate

10.7

7.6

General poverty rate

51.8

33.1

Food poverty rate

17.0

12.3

10.6

5.4

3.2

1.8

23.4

19.5

7.6

5.2

Whole Country
General poverty rate
Food poverty rate
By Region
Red River Delta
General poverty rate
Food poverty rate

8.9

North East
25.0

North West
49.0

North Central Coast


29.1

South Central Coast


12.6

Central Highlands
28.6

South East
General poverty rate
Food poverty rate

3.8

Mekong River Delta


General poverty rate
Food poverty rate

Source: Statistical Yearbook 2009

10,3

VIETNAM BY THE NUMBERS 97


MONTHLY AVERAGE INCOME PER EMPLOYEE IN LOCAL STATE SECTOR AT CURRENT PRICES BY PROVINCE
(THOUS. VNDS)

REGION/ PROVINCE
TOTAL VIETNAM

2003
979.7

Red River Delta

2004
1,068.5

2005
1,297.1

2006
1,565.3

2007
1,876.0

956

1,207

1,516

1,837

2008
2,159.0

Prel.2009
2,501.3

2,014

2,396

2,202

2,564

Ha Noi

980

980

1,417

1,759

2,082

Ha Tay

805

805

958

1,114

1,640

Vinh Phuc

725

921

1,123

1,416

1,736

1,950

2,498

Bac Ninh

867

946

1,185

1,482

1,785

2,145

2,474

Quang Ninh

966

1,039

1,279

1,541

1,887

1,913

2,116

Hai Duong

992

1,064

1,261

1,459

1,563

1,771

1,941

Hai Phong

881

957

1,091

1,398

1,775

2,293

2,358

Hung Yen

788

884

964

1,247

1,501

1,801

2,074

Thai Binh

817

958

1,243

1,626

2,023

2,143

2,594

Ha Nam

805

979

1,273

1,533

1,720

1,745

2,230

Nam Dinh

803

885

949

1,455

1,682

1,810

2,074

Ninh Binh

639

2,757

Northern Midlands
and Mountain

705

1,050

1,532

1,882

2,175

1,037

1,195

1,493

1,787

2,109

2,510

1,202

1,495

1,683

2,257

2,560

Ha Giang

946

1,027

Cao Bang

982

1,079

1,324

1,690

2,165

2,393

2,780

Bac Kan

881

951

1,343

1,135

1,901

2,003

2,077

Tuyen Quang

940

1,032

1,247

1,480

1,973

2,104

2,418

Lao Cai

963

1,021

1,136

1,548

1,884

2,293

2,652
2,093

Yen Bai

976

1,053

1,134

1,261

1,407

1,708

1,014

1,064

1,258

1,506

1,928

2,052

2,244

Lang Son

887

988

1,024

1,504

1,704

2,339

2,709

Bac Giang

930

976

1,225

1,426

1,774

1,932

2,702

Phu Tho

907

970

1,082

1,469

1,606

1,650

1,664

1,421

1,478

1,884

2,377

2,659

2,897
2,596

Thai Nguyen

Dien Bien
Lai Chau

1,070

1,090

1,243

1,569

1,915

2,157

Son La

1,025

1,046

1,186

1,508

1,944

2,279

3,192

839

1,000

1,080

1,316

1,452

1,902

2,306

Hoa Binh
North and South
Central Coast

1,014

1,239

1,433

1,769

2,079

2,340

Thanh Hoa

931

988

1,271

1,475

1,753

2,058

2,376

Nghe An

878

942

1,160

1,160

1,645

1,963

2,263

Ha Tinh

924

942

1,098

1,394

1,632

1,709

2,255

Quang Binh

914

919

1,156

1,268

1,502

2,076

2,521

Quang Tri

929

992

1,140

1,418

1,787

1,984

2,406

Thua Thien Hue

976

1,153

1,384

1,624

1,994

2,040

2,489

Da Nang

900

962

1,319

1,438

1,567

1,727

2,322

Vietnam Pocket Reference Guide 2011 Nielsen

VIETNAM BY THE NUMBERS 97


MONTHLY AVERAGE INCOME PER EMPLOYEE IN LOCAL STATE SECTOR AT CURRENT PRICES BY PROVINCE
(THOUS. VNDS)

REGION/ PROVINCE
TOTAL VIETNAM

2003
979.7

Red River Delta

2004
1,068.5

2005
1,297.1

2006
1,565.3

2007
1,876.0

956

1,207

1,516

1,837

2008
2,159.0

Prel.2009
2,501.3

2,014

2,396

2,202

2,564

Ha Noi

980

980

1,417

1,759

2,082

Ha Tay

805

805

958

1,114

1,640

Vinh Phuc

725

921

1,123

1,416

1,736

1,950

2,498

Bac Ninh

867

946

1,185

1,482

1,785

2,145

2,474

Quang Ninh

966

1,039

1,279

1,541

1,887

1,913

2,116

Hai Duong

992

1,064

1,261

1,459

1,563

1,771

1,941

Hai Phong

881

957

1,091

1,398

1,775

2,293

2,358

Hung Yen

788

884

964

1,247

1,501

1,801

2,074

Thai Binh

817

958

1,243

1,626

2,023

2,143

2,594

Ha Nam

805

979

1,273

1,533

1,720

1,745

2,230

Nam Dinh

803

885

949

1,455

1,682

1,810

2,074

Ninh Binh

639

2,757

Northern Midlands
and Mountain

705

1,050

1,532

1,882

2,175

1,037

1,195

1,493

1,787

2,109

2,510

1,202

1,495

1,683

2,257

2,560

Ha Giang

946

1,027

Cao Bang

982

1,079

1,324

1,690

2,165

2,393

2,780

Bac Kan

881

951

1,343

1,135

1,901

2,003

2,077

Tuyen Quang

940

1,032

1,247

1,480

1,973

2,104

2,418

Lao Cai

963

1,021

1,136

1,548

1,884

2,293

2,652
2,093

Yen Bai

976

1,053

1,134

1,261

1,407

1,708

1,014

1,064

1,258

1,506

1,928

2,052

2,244

Lang Son

887

988

1,024

1,504

1,704

2,339

2,709

Bac Giang

930

976

1,225

1,426

1,774

1,932

2,702

Phu Tho

907

970

1,082

1,469

1,606

1,650

1,664

1,421

1,478

1,884

2,377

2,659

2,897
2,596

Thai Nguyen

Dien Bien
Lai Chau

1,070

1,090

1,243

1,569

1,915

2,157

Son La

1,025

1,046

1,186

1,508

1,944

2,279

3,192

839

1,000

1,080

1,316

1,452

1,902

2,306

Hoa Binh
North and South
Central Coast

1,014

1,239

1,433

1,769

2,079

2,340

Thanh Hoa

931

988

1,271

1,475

1,753

2,058

2,376

Nghe An

878

942

1,160

1,160

1,645

1,963

2,263

Ha Tinh

924

942

1,098

1,394

1,632

1,709

2,255

Quang Binh

914

919

1,156

1,268

1,502

2,076

2,521

Quang Tri

929

992

1,140

1,418

1,787

1,984

2,406

Thua Thien Hue

976

1,153

1,384

1,624

1,994

2,040

2,489

Da Nang

900

962

1,319

1,438

1,567

1,727

2,322

Vietnam Pocket Reference Guide 2011 Nielsen

VIETNAM BY THE NUMBERS 99

KEY INTERNATIONAL ECONOMIC DATA


GDP REAL GROWTH RATE (%)
2005

2006

2007

2008

2009

2010

Japan

1.9

2.4

2.4

-1.2

-5.2

1.6

China

10.4

11.1

13.0

9.6

8.7

9.7

Hong Kong

7.1

7.0

6.4

2.1

-2.7

5.0

Taiwan

4.2

4.9

6.0

0.7

-1.9

4.8

South Korea

4.2

5.0

5.1

2.2

0.2

5.8

Indonesia

5.7

5.5

6.3

6.0

4.5

6.0

Malaysia

5.0

5.9

6.2

4.6

-1.7

4.5

Philippines

4.9

5.4

7.1

3.8

0.9

5.1

Singapore

6.6

7.9

8.2

1.4

-2.0

5.5

Thailand

4.5

5.0

4.9

2.5

-2.3

4.4

Vietnam

8.4

8.2

8.4

6.2

5.3

6.1

India (CY)

9.2

9.7

9.9

6.3

5.7

7.9

Australia

2.8

2.8

4.9

2.2

0.3

2.8

New Zealand

2.8

1.5

3.1

-0.7

-1.0

3.1

Source: IMA Asia Report 2010

INFLATION RATE, CPI YEAR AVERAGE (%)


2005

2006

2007

2008

2009

2010

Japan

-0.3

0.3

0.0

1.4

-1.4

-0.3

China

1.8

1.5

4.8

5.9

-0.7

4.5

Hong Kong (composite


CPI)

0.9

2.0

2.0

4.3

0.6

2.0

Taiwan

2.3

0.6

1.8

3.5

-0.9

2.5

South Korea

2.8

2.2

2.5

4.7

2.8

3.5

Indonesia

10.5

13.1

6.4

9.8

4.8

6.0

Malaysia

3.0

3.6

2.0

5.4

0.6

2.0

Philippines

7.7

6.3

2.8

9.3

3.3

5.5

Singapore

0.5

1.0

2.1

6.5

0.2

2.5

Thailand

4.5

4.7

2.2

5.4

-0.9

3.0

Vietnam

8.3

6.6

8.5

23.1

6.7

11.0

India (CY CPI urban


non-manual workers)

4.6

6.6

6.5

7.7

11.7

15.0

Australia

2.7

3.5

2.3

4.4

0.6

2.0

New Zealand

3.0

3.4

2.4

4.0

2.1

1.8

Source: IMA Asia Report 2010

Vietnam Pocket Reference Guide 2011 Nielsen

100

VIETNAM BY THE NUMBERS

EXCHANGE RATE TO US$1, YEAR AVERAGE

Japan

2005

2006

2007

2008

2009

2010

110.00

116.00

118.00

103.00

94.00

98.00

China

8.19

7.97

7.61

6.95

6.83

6.50

Hong Kong

7.77

7.77

7.80

7.79

7.75

7.75

Taiwan

32.20

32.50

32.80

31.50

33.10

30.90

South Korea

1024.00

955.00

929.00

1100.00

1277.00

1150.00

Indonesia

9751.00

9141.00

9164.00

9757.00

10356.00

9500.00

Malaysia

3.79

3.66

3.43

3.34

3.52

3.39

Philippines

55.00

51.30

46.10

44.50

47.60

46.70

Singapore

1.66

1.59

1.51

1.41

1.45

1.45

Thailand

40.20

37.90

32.20

33.00

34.30

32.70

Vietnam

15832.00

15970.00

16063.00

16506.00

17860.00

19626.00

India (FY)

44.10

45.30

41.20

43.80

48.30

46.90

Australia

0.76

0.79

1.19

1.20

1.27

1.10

New Zealand

0.70

0.65

1.36

1.43

1.60

1.45

Source: IMA Asia Report 2010

Mobile Insights
JUST ASK NIELSEN.

HOW TO UNLEASH THE POWER OF 3G?


Nielsen's largest mobile consumer study, Mobile Insights (MI),
provides an in-depth look of developments in the telco industry
covering both network services and handsets. MI revealed that
over 77% of current mobile phone owners included video calling
as their desired 3G service.

WANT THE ANSWER? JUST ASK NIELSEN.


Boost awareness and create excitement about mobile TV and
video calling especially in secondary cities.
AND DID YOU KNOW?
With new phone models being introduced every 3-6 months,
there is an increasing interest in 3G services even in areas outside
HCMC and Hanoi.
more questions?
email us at vietnaminfo@nielsen.com

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