Nielsen Pocket Book

KNOW your consumer
GROW your business
2011 Pocket Reference Book: Vietnam
HOW TO GET VIETNAMESE SAVING IN A BANK

AND NOT A PIGGYBANK?
WANT THE ANSWER? JUST ASK NIELSEN.
Attract them with interest rates, no-fuss processing and try not to ask for
proof of income (they're quite sensitive about it!)
AND DID YOU KNOW?
There is high interest in earning money and savings but banks are not
clearly in that picture as wealth management practices are still
home-based.
A steady finger on the Vietnamese financial pulse with over 5,000 bank
and non-bank users. The latest Personal Finance Monitor showed that 9
out 10 urbanites still save money at home. Not just cash but also gold and
some foreign currency.
$
BANK
more question?
email us at vietnaminfo@nielsen.com
WHAT ARE THE TOP CONCERNS OF VIETNAMESE

CONSUMERS LATELY?
Nielsen Omnibus -For fast, cost-effective and flexible way of obtaining a
specific topic or questions. Suitable for Toe in Water research. Latest wave
showed top 3 concerns - Health, Increasing food prices, Increasing utility bills
food
health
clothes

Apart from feeling the inflation effects on food and utilities, Vietnamese
consumers still put health on top of their list.
AND DID YOU KNOW?
Majority of the Vietnamese worries are related to economic issues such
as inflation and employment. However, health still holds the utmost
concern.
more question?
household
WHICH MEDIA VEHICLE GIVES

THE HIGHEST ROI WHEN
COMPARED AGAINST TV?

Digital Media gives almost 2.4 times the ROI compared to Televesion
AND DID YOU KNOW?
Of magazines, radio and Out of Home, only Out of Home gives a lower
ROI compared to TV
Nielsen Marketing ROI analysis helps marketers prioritise their above the
line and below the activities to get the best results for their brands.
more question?

Given the large amount of information that our brain needs to cope with, and the
shortage of time, we have an inherent need to simplify choices. We create rules
to avoid going through the entire decision process again. However, sometimes
those rules are challenged making consumers changed their decisions. Uncovering the decision experience and triggers are the keys to unlocking consumer
choice.
AND DID YOU KNOW?

DeltaQual is understanding consumer behavior by focusing on how consumers
think and act as opposed to focusing on how they perceive the product. Consumers rely on simple rules to avoid a lengthy decision-making process. Interviewing
techniques used recreate previous purchase occasions to uncover these rules and
what challenged them.
discount
brand
from
price
flavor
new
promotion
more question?
Green Tea Here,

Green Tea There.
How Do My
Consumers Make
Their Decisions?
NIELSEN INSIGHTS - AT A GLANCE
Nielsen Global Consumer Confidence Survey

The Nielsen Global Consumer Confidence Survey is
conducted online in Europe, Asia Pacific, North America
and the Middle East about consumers confidence levels
and economic outlook. The Nielsen Consumer
Confidence Index is developed based on consumers
confidence in the job market, status of their personal
finances and readiness to spend. The survey is
conducted quarterly across 55 countries. The following
results are from the Quarter 4, 2010 survey.
Vietnam Pocket Reference Guide 2011 Nielsen
NIELSEN INSIGHTS
NIELSEN INSIGHTS - AT A GLANCE 01
02
Asia Pacific (AP) Country Abbreviations

Australia
AU
China
CN
Hong Kong
HK
India
IN
Indonesia
ID
Japan
JP
Malaysia
MY
New Zealand
NZ
Philippines
PH
Singapore
SG
South Korea
KO
Taiwan
TW
Thailand
TH
Vietnam
VN
2007 - 2010 Consumer Confidence Index: Vietnam
140
120
118
117
106
100
109
97
119
103
101
88
85
80
60
40
20
0
2007-Q1
2007-Q3
2008-Q1
2008-Q3
2009-Q1
2009-Q3
2010-Q1
2010-Q2
2010-Q3
2010-Q4
Global Country Consumer Confidence Rankings

Consumer Confidence Fell in 25 of 52 Countries in Q4 2010
Nielsen Business Barometer Survey

The Nielsen Business Barometer is an online survey
designed to gauge Vietnams business leaders
sentiment. Topics include advertising spend, growth
forecasts and among other current hot topics. The online
survey is conducted twice-yearly and covers companies
from various industries throughout Vietnam. The first
wave is conducted every April and the second wave is
conducted September every year.
04
Perceptions of local job prospects over the NEXT 12 Months

Excellent
1
7
1
16
Good
20
25
Not so good
4
23
Bad
5
26
9
30
28
36
37
40
34
45
31
49
59
73
58
60
60
58
54
51
57
48
53
46
45
42
39
31
16
6
IN
SG
PH
10
10
MY
AU
ID
CN
VN
HK
NZ
TH
14
2
7
1
10
TW
KO
JP
AP
Base : All respondents n=10088
Perceptions of state of personal finances over the NEXT 12 Months

Excellent
1
12
1
14
2
21
Good
5
26
29
31
Not so good
6
30
31
32
32
Bad
3
10
24
33
36
33
49
66
64
53
58
58
62
52
58
55
53
52
53
47
51
33
18
IN
17
ID
20
15
PH
9
AU
3
SG
11
MY
HK
NZ
VN
CN
TH
TW
KO
10
1
JP
8
AP
Perceptions of Good / Bad time for people to buy the things they
want and need over the NEXT 12 Months
Excellent
8
Good
3
14
Not so good
7
Bad
9
11
13
14
15
15
26
34
37
41
49
49
41
48
50
45
59
49
44
49
54
47
49
46
39
40
41
39
41
41
31
36
26
29
30
28
19
10
10
AU
IN
PH
ID
TH
HK
SG
NZ
MY
15
TW
VN
CN
JP
KO
AP
How to utilize spare cash after covering essential living expenses VN
49
Putting into savings

31
39
34
34
30
Holidays / vacations
New technology products
23
New clothes
27
26
Out of home entertainment

14
15
Paying off debts / credit cards / loans
19
Retirement fund
I have no spare cash
16
9
63
7
6
4
3
2
8
10
19
57
58
47
32
31
31
29
27
25
16
Investing in shares of stock / mutual funds
Dont know/undecided
34
27
29
Home improvements / decorating
55
39
38
23
31
Q1 2010
Q2 2010
Q3 2010
Q4 2010
06
Major Concerns over the next 6 months

Asia Pacific Average
The economy
14
20
13
Increasing food prices
14
12
12
Work/life balance
Health
11
Job security
10
5
Increasing utility bills (electricity, gas, heating, etc)
11
8
8
6 5
Childrens' education and/or welfare
Parents' welfare and happiness 4 6

Political stability 3 4
Increasing fuel prices 2 4
Global warming 2 3
Debt 2 3
Crime 1 2
Terrorism 1 1
War 1 1
Immigration 1 1
Tolerance towards different religions
Biggest concern
Second biggest concern
Tolerance towards other countries values 0 1

Lack of understanding of other cultures
1
Other concern 2 2
No concerns 2 1
Major Concerns over the next 6 months
VN
Job security
Health
18
14
Work/life balance
18
13
14
10
13
Increasing food prices
14
Increasing utility bills (electricity, gas, heating, etc)
12
The economy
Increasing fuel prices 4 6

Parents' welfare and happiness 2 5
Debt 3 4
Childrens' education and/or welfare 2 4
Political stability 22
War 12
Crime 2 1
Global warming 1 1
Terrorism
Tolerance towards other countries values
1
1
Immigration
Lack of understanding of other cultures
Other concern 2 2
No concerns
Biggest concern
Second biggest concern
Tolerance towards different religions
Do you think your country is in an economic recession at the

Yes
No
moment?
21
25
29
31
32
45
45
49
49
70
79
75
71
69
55
51
KO
NZ
81
88
51
30
TH
76
68
55
JP
59
74
PH
ID
VN
MY
TW
IN
41
26
CN
24
HK
19
AU
12
SG
AP
Do you think your country will be out of an economic recession in

the next 12 months?
Yes
24
27
43
No
34
38
40
35
31
31
38
Dont Know
16
27
41
37
33
38
37
41
30
45
22
36
22
32
48
46
78
45
47
41
55
37
IN
VN
35
SG
34
TH
30
MY
29
PH
26
25
CN
HK
25
ID
24
NZ
17
15
14
KO
AU
TW
23
6
JP
Base : All Respondents who answered Yes Q8 (Code 1) n=3425
AP
08
Executive Insights
Business leaders are still positive about the economy, though not
to the same extent as in the first half of 2010
Nearly 80% of manufacturers have achieved or exceeded their target set at the
beginning of the year
Around half believe that business conditions in Vietnam have improved versus a
year ago
Competitive pressures, inflation and how to pass on price

increases to consumers remain the top three concerns.
Concerns around corruption and governments actions also
showing greater importance.
Moving forward, senior leaders are highly optimistic about 2011:
90% of companies are expecting double-digit growth in the next 12 months,
driven by increased consumer demand and business expansion plans
Advertising spend is anticipated to increase strongly
Going rural increases in importance
Consumer trends toward savings and buying Vietnamese

products is expected to continue
What are top concerns of business leaders?

2010 1st half
2010 2nd half
1) Competitive pressure/
activity / growth (68%)
1) Competitive pressure /
activity / growth (69%)
2) Ability to pass on
price increase (59%)
2) Ability to pass on
price increase (55%)
3) Inflation (56%)
3) Inflation (49%)
4) Labor force/
skill shortage (29%)
4) Labor force
skill shortage (39%)
5) Petrol prices (22%)
5) Wages growth (18%)
6) Wages growth (12%)
6) Low GDP growth (14%)
7) Global Economic
Crisis (10%)
7) Impact of corruption (14%)
8) Others (Government regs,

currency depreciation (10%)
8) Others (VND devaluation,

Govt. regulations, Govt.s support
for local brands (12%)
Source: Nielsen Business Barometer 2010 , Wave 4
How do these concerns compare with consumers concerns?

Top 5 consumer concerns
Top 5 supplier / mfr concerns

1) Competitive pressure / activity /
growth
1) Increasing food prices
2) Ability to pass on price increase
2) Health
3) Inflation
3) Increasing utility bills

(gas, electricity, water...)
4) Labor force / skill shortage
4) Job security
5) Wages growth
5) Increasing fuel/ petrol prices
Source: Nielsen Business Barometer 2010 , Wave 4 & Nielsen Omnibus November 2010
10
Majority of manufacturers have performed at least on par with

their 2010 target, yet mid-year evaluation was more optimistic
Business performance compared to overall target
100%
14
23
Significantly better
28
80%
26
Somewhat better
23
17
60%
On par with target

40%
30
32
40
20%
Somewhat worse than target
25
17
12
0%
Significantly worse than target
2009 2nd half
2010 1st half
2010 2nd half
Around half believe that business conditions in Vietnam have

improved versus last year, though being less positive compared
to 1st half
Business Conditions in Vietnam (Now vs Year Ago)
100%
8
Improved significantly
80%
41
54
40
Improved somewhat
60%
Remained the same

40%
30
38
30
20%
0%
24
9
2
12
3
2009 2nd half
2010 1st half
2010 2nd half
Deteriorated somewhat
Deteriorated significantly
Consumer trend towards savings and buying Vietnamese brands

is expected to continue. At the same time, about one third of
senior leaders predict an upgrading trend
2010 1st half
2010 2nd half
Purchase more
local/ Vietnamese
brands
49
Buy bigger packs

to save money
44
Purchase more on
promotion
41
Change channel to
save money
Purchase more on
promotion
41
Trade up to more
premium/indulgent
products
35
Purchase more
local/ Vietnamese
brands
37
Not buy some

'non-essentials'
22
Trade up to more
premium/indulgent
products
22
Not buy some

'non-essentials'
22
Buy less / smaller

packs of the same
products
Trade down to
cheaper products
51
Buy bigger packs

to save money
31
Change channel to
save money
22
12
10
Beverages, Dairy and Household products are likely to be

impacted the most by the trend
2010 1st half
2010 2nd half
Beverages
50
Health & beauty
44
Household
products
44
Confectionery
36
Tobacco
products
28
Dairy
22
Frozen food
19
Dry grocery
OTHERS
14
3
Beverages
60
Dairy
53
Household
products
35
Dry grocery
35
Health &
beauty
30
Confectionery
26
Frozen food
21
Tobacco
products
OTHERS
7
2
12
Senior leaders in multinational companies are concerned that the

buy Vietnamese trend will impose certain negative impacts on
their business
Impact of local brands on business
100%
7
21
20
80%
21
20
60%
Significantly improve our business

Somewhat improve our business
Do not impact our business
40%
47
50
Somewhat deteriorate our business
20%
Significantly deteriorate our business
0%
2010 2nd halfTotal
2010 2nd half

Multinational companies
Rural market increases its importance as an engine to drive

growth for majority of businesses
Rural areas to drive company growth
100%
17
18
25
Increase significantly
80%
Increase somewhat
60%
58
53
58
Neither increase nor decrease
40%
Decrease somewhat
20%
25
26
17
2
0%
2009 2nd half
2010 1st half
2010 2nd half
Decrease significantly
Choice of media channels remains unchanged, and TV

advertising stands out as the most dominant channel
2010 1st half
2010 2nd half
N=56
N=60
TVC
40%
Point-of-SaleMaterials (POSM)
Newspaper /
Magazine (print)
TVC
15%
Point-of-SaleMaterials (POSM)
14%
Newspaper /
Magazine (print)
In-store
banners/posters
7%
In-store
banners/posters
Outdoor posters /
Billboard
7%
Outdoor posters /
Billboard
Internet
5%
Others
Internet
6%
Others
37%
16%
15%
7%
5%
4%
3%
GDP growth rate expectation is in line with government statistics,

while expected industry growth remain relatively unchanged
Expected GDP growth rate
Expected industry growth rate
14
13.6
12
13.7
11.3
10
8
%
6
5.7
6.1
4.9
4
2
0
Est. Next 12 months GDP growth rate
2009 2nd half
All industry est growth rate
2010 1st half
2010 2nd half
14
Key observations
Rising food and utility
prices, coupled with VND
devaluation and gold
price increases from Q3,
have impacted
consumers confidence
and business leaders
optimism:
Consumer confidence index drops as they are less positive

about job prospects, their status of personal finance and
readiness to spend
Senior leaders appear to be less optimistic about business
conditions in Vietnam compared to half a year ago
Inflation and how to pass on price increases continue to appear
in the top three concerns, yet on top of these, there have been
rising concerns about corruption and impact on GDP growth
Nevertheless, business
leaders are getting
geared towards a better
year, as they are highly
confident of the 2011
outlook:
Double-digit growth is expected from increasing consumer

demand and business expansion plans
Most are looking at expansion into rural areas and the modern
trade channel, as well as launching into new product categories
Advertising spend is expected to increase, with TVC remaining
the key media form, together with emerging channels such as
Internet
Key observations
To continue to grow in the
Vietnam market, or to
enter the market
successfully, you need to
consolidate your
competitive strengths and
have the right expansion
plans:
In addition, timely
reactions to consumer
trends is also vital for
success:
Look into rural areas as the next frontier of growth

Effectively invest in modern trade channels
Identify new potential categories to expand into
Diversify communication platforms to include emerging
channels such as internet and mobile advertising
Effectively control ever-increasing costs
Develop and retain talent to avoid skilled labor shortage
Consumers are seeking savings via promotions or big pack

sizes, hence you should consider addressing this in a
relevant way to your category and brand
Purchasing of Vietnamese products/ brands trend has
emerged out of consumers search for value for money and
supported by the government campaign. Therefore,
multinational businesses should constantly prove good
value to their consumers through innovation and effective
communications.
Male vs. Female - Gender Marketing Insights

This ad-hoc study looks at differences on how male and
female attract each other, their differences in consumer
behavior and opportunities for marketers.
The qualitative phase includes 12 focus group
discussions and the quantitative phase covers 600
respondents. The study was conducted in May 2010.
16
The Female Brain is Wired Differently Than

the Male Brain
a larger prefrontal cortex
/seat of reason/
a larger insula
/center of gut feelings/
a larger anterior cingulate cortex
/seat of worry/
a larger corpus callosum, the region
connecting the two hemispheres of
the brain
/greater ability to multi-task and see
big picture connections/
a smaller amygdala
/sex and aggression/
2010 NeuroFocus, Inc. All Rights Reserved. Confidential and Proprietary.
Expectations are similar but women

are in it for the long - term
He said
Ideal Man
She said..
Well behaved/ Polite
Family-oriented
Family-oriented
Understanding
Understanding
Self-confident
Stable job
Stable job
Self-confident
Manliness in looks
and manner
Family man
Men are different so women need to

be understanding
He said
Ideal Woman
She said..
Decent manners when

speaking
Family-oriented
Family-oriented
Decent manners when

speaking
Feminine looking
Tidy looking
Understanding
Feminine looking
Well-groomed, takes
care of family
Family first, good

with in-laws
Traditional roles still abound

Smart,
macho,
successful
Emergence of female
bread winners
30% earning for self/
family
Bread
winner
Pillar and
Protector
Expect to
do big
things
Homemaker
Gentle,
feminine
submissive
What men really want &

What women find attractive =
SUCCESS
All males want to earn a lot of

moneythats going to get females
respect and attraction
Caregiver
Weak/
Needs
protection
18
Expectations and aspirations drive

value of appearance
88% Appearance is
important
% Very
Impt
% Very
Impt
I want to be respected by others
52
I want to feel confident to the

people I meet
47
I want to be attractive to the

opposite sex
34
I want to create a professional

image at work
32
I want to create a professional

image at work
29
I want to look good for myself
31
I want to look good for myself
26
I want to be attractive to the

opposite sex
25
I want to stand out from the

crowd
25
I want to stand out from the crowd
23
Tools for
success
I want to be respected by others
56
I want to feel confident to the

people I meet
49
Men use accessories but women expect

men to smell good as well
Products men use
to attract women
Clothes (97%)
Products women
expect men to use
Clothes (86%)
Mobile
phones (94%)
Mobile
phones (66%)
Shoes (87%)
Motorbikes (65%)
Motorbikes (82%)
Shoes (64%)
Personal care
products (56%)
Perfume/
Cologne (40%)
NIELSEN INSIGHTS AND REPORTS 19
Women could use more scent and sparkles

Products women
use to attract men
Products men expect

women to use
Clothes (96%)
Clothes (87%)
Shoes (87%)
Perfume/
Cologne (79%)
Mobile
phones (85%)
Shoes (64%)
Personal care
products (77%)
Accessories/
Jewelries (55%)
Motorbikes (67%)
Personal care
products (53%)
Confidence gained from appearance is

driving curiosity for personal care products
Motivation for using
Personal Care Products
Products interested to try

[Males]
76
To be more confident
74
64
Beverages [Beer] (52%)
39
To look good for myself
72
Finance (12%)
37
To attract the opposite

sex
To have a good
impression to others
Personal care (55%)
68
To have a good personal

hygiene
Electronic devices (79%)
33
23
29
Males
Females
It is common for
males to use
personal care.
Grooming is a
way to show our
respect to
others.
I think its quite

good when males
also groom for
themselves. Id
be proud of my
boyfriend if hes
well-groomed and
confident.
20
NIELSEN INSIGHTS AND REPORTS
The grooming evolution

Males look for simple
products that have clear
functionality and problem
solving benefits
Sophisticated
Males care more about

their hair, their clothes &
shoes than their face &
body.
Certain sophisticated
needs are yet to be
recognized
Females are willing to

invest more time and effort
in personal care/ personal
grooming
Females care about their
body from top to toe and
are willing to use almost
any products to look better
& feel better
Basic
Learn from the females

Product Usage
10
100
Body wash
14
97
Hair conditioner
15
Shampoo
Facial wash
Cosmetic
Fragrances
Deodorant
Lipcare
Facial moisturizer
Body lotion/cream
Hair gel
97
89
19
84
24
71
19
11
22
24
12
1719
62
60
56
51
Current use
Will use more
More needs, more

benefits, more
products
For me, using
moisturizer and body
lotion is critical as it
helps to keep my skin
smooth and moist.
Also they help to
prevent skin aging.
Facial wash can only
keep your face clean.
Its not sufficient for
the skin.
More products are becoming non-exclusive
Life Insurance
Laptop/PC
Cigarettes
Beer
Credit cards
Wine
Razors
TVs
Toothpaste
Mobile phones Bar
Shampoo Soap
Lipcare
Body cream/
lotion
Anti-shadow
eyes cream
Moisturizer
Deodorants
Sun block
Shower gel
Facial
Cleanser
Hair
Conditioner
Milk
Hygiene
wash
Beer
Point 2: Understand gender shopping behavior

Needs Fulfillment
Journey
Quality-seeker, grab
and go, planned
shopping
Bargain-hunter,
impulsive, easy
to influence
When we go into a fashion store,

we can try different shirts but only
buy 1 or 2 that fits us the most.
Females are different, they can buy
3-4 shirts for example, even though
they only try 1-2 of them.
I dont like to bargain. If I find a

good quality product that suits me, I
will just pay for it and go. My wife is
different, she always takes time to
bargain down the price.
We males normally have a plan of

what to buy before shopping.
Females might just go unplanned
and end up buying a lot of things.
22
No matter what industry youre inTickle

women with a price discount and assure men of
quality
Product quality
70
Durability
48
Functions
28
International brand
Males
Females
19
18
9
Vietnamese brand
6
After sale services
19
15
Discounted price
Promotions
38
25
14
Product design
Advertising
Important
shopping
considerations
40
25
Value for money
78
59
31
4
3
2
17
Show me the benefitand the price!

Attitude towards advertisement
I like to watch advertisements and
usually be affected by what is exposed
in the ads
33
27
I like to watch advertisements but I don't

believe most of things exposed in the
ads
37
42
22
I don't object the ads but I also don't pay

much attention on them
Generally I don't like advertising
Functional
benefits
(64%)
Attractive
prices
(53%)
Exciting
ambience
(33%)
25
8
5
Males
Females
70% are
almost
unaffected
Attracting
elements of TVC
The Young Generation - Mobile Study

This study looks at the mobile habits of young users, such
as handset selection criteria, parental influence, value
added service usage and more.
The study is a compilation based on 8 focus groups in
Hanoi and HCMC, Nielsen Mobile Insights Survey 2010
(n=5,000), and Generation V Study.
Youth market with a narrow age range 15 to 24 alone

make up about 20% of the population. Half of them have
already subscribed to mobile services. Another half is yet
to be explored.
Populations
Youth Market
Current users
< 24 years old
<15 -24
years old
<15 years old
Prospective users
Non-users
24
Youth segment is split into two segments as they are in

different developmental stage, with different level of
decision making too.
Types
Age and needs
at current stage
Decision
making and
influence
Teenagers (13-17)
Who :
Young Adults (18-22)

Who :
Lack of experience, thus highly

dependent on parents/ family
Is developing self identity yet

longing to be a part of the group
Start to establish stronger

relationship with friends
Start to have more activities of

their own, not with the family
Choices are mainly driven by

parents
Has some influence over
choices. However lack of
experience leave decision
making made by parents.
Source : FGD
Start to have their own choices

Being given authority to make decisions
on minor issues, e.g to manage their
own pocket money
Choices are influenced by more factors,
not only by parents, but also friends and
ATL and also from their own experience
Leisure time is spent mostly on connecting with

friends and to enjoy entertainment
Self-Entertainment
Playing game:
Ch, Thin Long Bt B
Listening to music
Watching TV:
HBO, Disney Channel,
VTV3, VTV6, Bibi
Internet surfing:
Zing, Kenh24, Nhaccuatui,

MP3, dantri, vnexpress, etc
At Home
Outside
Shopping
Texting
Meeting friends at:
Chatting with
friends:
Milk Tea shop Quan tra sua

Yoghurt shops
Phone: sms and Ola

Internet: Yahoo messenger
Socializing
Going to cinema
Relationship with mobile phone starts when parents give it to their

children to conveniently monitor their activities
I started using phone when I
was in grade 6 because my
parents want to control me
Hanois teenager

was in grade 10 because my
school is far from home and my
parents want to contact with
me
Hanois student
Parents choose
SIM card and
handset

was in grade 7.
The reason to use phone is to
call my mother to pick me up
but youth gain

more control of the
usage as they grow
older
HCMs teenager
Parents pay for the

mobile spend directly
and control usage
.. However, the child still has an influence on the

selection of handset and sim card
Target the communication to teens as well

as the parents
Youth start to choose

SIM card and handset
brand
and manage
mobile spend their
own, with their
pocket money
.. the selections are influenced by informations

they get mainly from friends and ATL
Target the communication to youth on their

needs in mobile contexts
and along the way the youth start to use the mobile for their
own purposes
Mainly via SMS
Parents start to
give a mobile to
monitor their
children activities
Mainly calling
Ola Msgr,
Facebook,
Personal Blog
Start to use
mobile to chat
and to
socialize
Start to use it
more to connect
with their friends
than family
Teens use the

mobile mainly to
contact their
parents
Start to use
mobile for
entertainment
Camera, MP3 player, music

(Zing MP3) and games
download
Start to use
mobile to
browse latest
info
Google, Hi Hi
He He
Youth are heavy texters. Not only because its cheap, but its fun and
practical too
What they say :
High
sms
SMS is cheap, fun, allow me to

express myself, helps me killing
time, and I am not worried of
disturbing people around me
Usage
26
Call is used only to call family or

for urgent matters
Data services are accessed
through memory card. They
downloaded games, music,
applications, video first to their
PC (using stationery internet?)
call
internet
camera
music
video
game
Importance
Low
High
How do they choose their SIM card?
At the younger stage, all they care about is economical concerns. i.e. tarrif, promo.
As they go along they want more convenience, but still with reasonable spend ..
Teenagers
(13-17)
Young Adults
(18-22)
Tariff
Network
Promotion
Tariff
Network
Promotion
Number
Number
Talking about cheap rate is a must to

be chosen, especially when teens
.. To the more experienced users, we

need to talk about network quality and
its benefits
with their pocket money
Therefore, ability to manage spending becomes more important when

they have to pay the mobile service themselves. Though they would
normally running on low fuel, promo can shorten top-up period
Teens
Who Pays
Amount
Frequency
Promotions
Young
Adults
Parents
Self : Pocket Money
50,000vnd 100,000vnd/ each

time.
50,000vnd is more
preferred.
2-3 times a Month

Top up on need basis
2-3 times a month

Wait for promotions,
top up even if not
needed in promo
period
28
How do they choose their handset?
a phone with memory card provided is more

favorite if it meets all their requirements such
as design, price, features, quality and brand.
Memory Memory cards are a must, for storing

games, music and sharing music
Design
Price
Features
Small, easy to use, various color and has

soft keyboard
2,500,000vnd 3,000,000vnd
Entertainment functions: music, internet,
camera, video and game
Quality
Durable, long-life batteries
Brand
Well-known, popular, prestigious
.. and keep themselves updated of the latest

model and features
Functional
Lost their phone
Damaged
Emotional
Getting bored with the old one
Not having a certain feature
(camera with lower pixel, no chat
function, etc.) that they want to.
Prefer a new model that just
launched in the market
I am always seeking to have New and Unique Things - 54%

Being Different from others is Cool 37%
*Source FGD, Statements data from GenV study
Youth are High Data Users compared to other segments.

which must be nurtured to establish the future market for
data services
Young
Generation
2009
Multimedia Services
10%
Mobile Internet
01%
2010
18%
09%
Avg. Other Ages

2009
2010
06%
07%
00%
03%
*Source Mobile Insights 2010,2009
Still very little knowledge on 3G. Should educate on the

benefits and its relevance to daily life.
Knowledge
3G = Video Call
.. Is all they know about 3G
Barriers
Expensive, No 3G phone,
Others dont have 3G
phone, so can t make a
Video call
Not many people use 3G so

even we use it we still cant
see others while speaking
HCM and HNs respondents
Limited Needs
GPRS is enough to meet
needs of chatting and
browsing
30
How to get them:

It Starts with the Parents!; Target this segment of your subscribers and
the market having children in this age group, promote Parent-Children
plans!
-How about 3 free calls between Parents and Childs connection
every day?
-Or Top up your account with 100 K VND and get 10 K VND on
Childs phone free
Get their Friends to get them : Reward them to Get their friends on the
Network!
-How about get your friend to subscribe and get 100 K VND of talk
time
-Get Your Friends to subscribe and Enjoy 50 Free SMS with him
every Month
Making them Stick?

Even if they change Handsets every year, make sure its your brand
every year!
- Meeting their social Needs, Flash your XYZ Brand Handset /
SIM Brand and get a 5% off at Yogen Fruz, milk tea shops every
time you visit
-Mobile Coupons for Cinemas
Network Quality
- At teen age , network quality is not important , but as they grow
to enter the young adults , they will stick to the operator only if the
network quality and coverage is good!
-Communicate about your strong network quality to this
population is important.
3G for YG
Educate Them
-On television through local channels such as VTV3, HTV (HCM)
and internal channels include Disney, HBO, Star Movie.
-Through Local Websites Like Hi Hi He He, ZingMe, etc.
-Discount Coupons with 3G info
Services of their Interest
-English and other Tutorials via 3G Video, even parents will like
this!
-Disney Shows, Korean Soaps, Bring them their missed episodes
on Phone, Make sure the revenue comes from Ads not Customer
32
Nielsen Personal Finance Monitor

This syndicated study looks at consumer behavior
towards personal finance, such as current satisfaction
with banks, attitudes towards credit card and lending,
internet banking usage and more.
The study is conducted monthly (n=600) in HCMC and
Hanoi. This study utilizes random sampling and face to
face surveying. Results from this wave were conducted
Jan 2010 May 2010.
Despite all of the rapid changes and the positive indicators Vietnam is currently
a very crowded financial market place with approaching 100 financial service
suppliers operating.
Highlights Customers
Triggers to attract
new customers?
Target Market is
around 4 million
customers.
50% of which are
currently using
banking services
Keep your customers

satisfied
Customer service
expectations are
rising coupled
with an increase
in multiple
account holdings
(Source: Nielsen database 2009)
Half of the target

remain unbanked
and amongst
those around 50%
are either selfemployed or have
involvement in a
business
Who to target?
Future Intentions
Debit & Credit

cards see high
levels of future
usage intention.
Savings are still
largely untapped.
A young urban
population with
high internet
penetration but
still almost no
engagement with
internet banking.
Why?
Internet
(*): target population from 18-50

years old in class ABCD residing
in Hanoi and HCMC.
34
Number of Banks Used
At this stage many customers still only use a single bank but this is
changing. Whilst switching is rare, secondary accounts are increasing.
Total
(n=596)
1 Bank
U35
(n=344)
81
2
Banks
O35
(n=252)
84
17
77
13
Class CD
(n=334)
Class AB
(n=262)
73
22
87
23
12
3
Banks
4
Banks
Mean
score 1.22
1.20
1.25
1.33
1.14
Reasons for switching main banks

1st
Inconvenience 45%
No branch close to my
house (30%)
2nd
Poor customer service 14%
Not enough ATMs (8%)

Not convenient to use only Staff are not enthusiastic
(14%)
one bank (5%)
Staff are not happy (9%)
No demand (5%)
3rd
Procedures - 9%
Complicated procedures
(9%)
4th
Others 23%
ATM card is expired (9%)
Q15 - Could you please let me know reasons why you stop using the service of your first bank?
Highlights Cards
What could attract

more customers?
Ownership
Reason for not using
ATM/Debit Card
23%
(~1.4 mil people)
Broader coverage of
ATMs 71%
ATMs placed in
Convenient and safe place 62%
Safety of the card 52%
Issued by a trustworthy
bank 35%
Future Intention
No demand
Knowledge
Inconvenience
Debit Card 24%

Credit Card 7%
Credit Card
1%
(~0.02 mil people)
Card type awareness
Awareness of both Debit and Credit cards has increased significantly over
the past 5 years among the banks customers.
Total
2006
(n=1000)
ATM
HCM
2008
(n=1000)
91
Q2 - 2010
(n=891)*
98
2006
(n=500)
HN
2008
(n=500)
91
100
Q2 - 2010
(n=413)*
2006
(n=500)
100
92
99
2008
(n=500)
Q2 - 2010
(n=478)*
97
100
Credit card 21
23
54
19
22
Debit card 8
15
43
15
46
14
13
Multi-functional card 0
33
37
Student associated card 0
13
15
Associated card 0
10
13
62
24
25
32
35
23
Integrated card 0
10
10
None of the above 9
* Base: Not Code 12 in Q9c
Q36a - Which kind of cards are you aware of?
36
Reasons for no use Credit Cards

The same is primarily true for Credit Cards but with inconvenience being
given more importance.
1st
No demand 59%
2nd Knowledge 31%

3rd
Inconvenience 13%
Key responses :
No demand (majority)
Already have ATM card
Do not prefer use credit
Key responses :
Do not know how to apply for
Do not know much about this service
Do not know much about the credit function
Key responses:
-I am not qualified to open a account
-Complicated procedures
-Not many places accept card payment
Page 10
Q38R2: Could you please let me know the reason why you do not use/own any credit card?
Highlights Savings & Investments

Why I choose it as
my main bank?
Savings
Saving at non-bank
sources 53% (~ 2.1 mil
people)
. Saving at bank 10%
(~0.4 mil people)
Competitive interest
rate 60%
Prestigious bank 56%
Highly recommended
by others 52%
Good customer
service 50%
Main Banks
Top 3 current
Investment methods
Put money into my
own business 61%
Gold trading 35%
Real estate 23%
ACB 21%
Vietcombank 14%
Agribank 14%
Sacombank 11%
Vietinbank 11%
Non-banking Savings
85% of the target customers have savings that are not held in a bank. This
suggests a lack of understanding of the benefits of using banks for these
services.
Aware
Life insurance
100
Currently using
Lapsed
Saving (not at banks)
99
Loans (from other sources apart from banks)
95
Investment (into real estate, securities, etc.)
91
85
23
Base: All Respondents (n=1800)
Q9a - Which of the following FINANCIAL SERVICES are you aware of? [MA]
Q9b - Which of the following FINANCIAL SERVICES did you ever use? (but stopped) [MA]
Q9c - Which of the following FINANCIAL SERVICES are you currently using? [MA]
Barriers to banking?
Barriers are largely around a perceived lack of value or convenience.
Coupled with this is a reluctance to submit personal financial information.
Valued
pledged
assets
required
49%
Lengthy
application
procedures
63%
Key Barriers to
Banking
Potential Triggers
(n=909)
(n=909)
High
interest rates
38%
Financial
evidence
required
48%
Simple
application
procedures
58%
Affordable
interest rate
63%
Prestigious
banks
39%
No financial/
income
evidence
required
38%
Base: those who are not using banking services

Q60 Could you please let me know reasons why you do not use banking services?
Q61 Could you please let me know some factors that can help encourage you to use banking?
38
Summary Vietnam is heating up!

Education one should not underestimate the lack of understanding that
exists around banking products amongst many customers. Communication
and education will be an essential part of building relationships with those
groups currently untapped.
Youth Vietnam has a large, young population and the signs, across all
sectors, are that they are increasingly exposed to new products and services
and they are increasingly open to investigating them.
Operations & Channels the best brand promise in the world must be
backed up by operational delivery. Be bold with your channel delivery.
Almost 50% of business leaders in Vietnam said that the internet will see an
increase in spend as a communications channel this year.
In A Scenario Where No Brands Enjoy

A Distribution Advantage, What
Drives Brand Sales?
Exercised preference of a consumer would drive brand share in the
most competitive scenario
Nielsen Enreach helps manufacturers establish the over or under
leveraged position of their brands to ascertain the need of ATL, BTL or
both activities
more question?
How Big Is The Opportunity In Rural Vietnam

For Mass FMC Categories Like, Tooth Paste
And Laundry Products?

Almost 2/3rd of the sales for these product
categories comes from Rural Vietnam
Nielsen Vietnam's Business Barometer reflects
that more than 80% of business leaders have an
increased focus on Rural Vietnam.
more question?
VIETNAM RETAIL OVERVIEW
39
Year
Prel.2009
2008
2007
2006
2005
2004
2003
2002
2001
2000
1999
1998
1997
1996
1995
Retail sales At
Current Prices
1,214,532
1,007,213
746,159
596,207
480,294
398,525
333,809
280,884
245,315
220,411
200,924
185,598
161,900
145,874
121160
% Of GNI
77%
70%
67%
63%
58%
57%
55%
53%
52%
51%
51%
53%
52%
54%
53%
% Of Final
Private
Consumption
99%
108%
109%
97%
90%
86%
82%
81%
79%
75%
73%
73%
72%
72%
72%
Unit: Bil. Dongs

Source: 2010 Statistical Yearbook of Vietnam
VN RETAIL OVER VIEW
RETAIL SALE AS A % OF GNI AND FINAL PRIVATE CONSUMPTION 2009
40
RETAIL SALES OF GOODS AND SERVICES
50
40
35
29
20
19
15
11
12.7
10
11
19
3.6
-0.6
0.8
19
30
20
19.9
9.5
0.1
24
25
14
9.2
4.5
21
25
4.0
14
12.6
8.4
3.0
6.6
6.5
10
0
-10
19
95
19
96
19
97
19
98
19
99
20
00
20
01
20
02
20
03
20
04
20
05
20
06
20
07
20
08
Pr
el
.2
00
9
20
10
1,500,000
1,400,000
1,300,000
1,200,000
1,100,000
1,000,000
900,000
800,000
700,000
600,000
500,000
400,000
300,000
200,000
100,000
0
Retail Sale At curr en t Pr ice
Year On Year Growth
Year On Year In flation
Unit: Bil. Dongs

Source: Statistical Yearbook of Vietnam 2009
YEARLY CPI
Volume CPI - FMCG Overview
125.0
120.0
115.0
110.0
105.0
100.0
95.0
90.0
DEC09
JAN10
FEB10
MAR10
APR10
MAY10
JUN10
JUL10
AUG10
SEP10
OCT10
NOV10
Overall Categories
Total Personal Care
Total Household Care
Total Beverage & Cigarette
Total Food
Total Milk Based Products
Price Index based on unit selling price of top 50% share items per category existing over last 13
periods in 6 cities. Overall weighted by total category value. Based on Nielsen tracked FMCG
categories.
Source: Nielsen Vietnam Retail Audit 2010
DEC10
41
RETAIL SALES STRUCTURE
10 0
83
82
79
79
79
78
78
79
78
77
79
50
11
12
13
12 9
2002
2003
11 10
12 10
12 10
12 11
11 11
11 10
11 10
0
2000
2001
T rade
2004
2005
H o tel, R es taurant
2006
2007
2008
2009
P rel.
2 0 10
T o uris m , Sev ices
Source: Statistical Yearbook of Vietnam 2009
RETAIL STRUCTURE OFF PREMISE STORE NUMBERS (CAN THO, DA NANG,

HANOI, HAI PHONG, HCMC, NHA TRANG)
CHANNELS
Modern Trade (SM / MM) & Convience
Traditional Grocery Store
Street Vendor
Personal Store
Market Stall Mixed Business
Market Stall HPC (Health & Personal Care)
Market Stall Chap Pho
Cosmetic Store
Beverage Store
Dairy Shop
Milk /Biscuit/Spirits Store
Market Stall MBS
Cigarette Kiosk
Soft Drinks / Ice Cream Outlets
Pharmacy
Liquor Shop
Biscuit / Confectionery Store
TOTAL OFF-PREMISE
2008
416
82,255
2,087
3,671
3,295
4,082
5,736
716
6,718
699
923
254
9,370
3,353
8,743
204
200
132,322
2009
537
89,584
1,595
4,082
3,378
3,672
4,581
577
7,097
807
561
186
8,524
3,196
9,010
244
303
137,934
2010
642
91,515
1,782
3,779
3,138
3,223
4,650
1,045
8,728
778
608
201
7,400
3,603
10,114
323
358
141,887
Source: Nielsen Vietnam Census 2010
42
NATIONAL FMCG RETAIL MARKET STRUCTURE
100
21
80
6
4
6 CITIES
25
40
9
5
60
10
4
40
37
69
22
14
61
46
20
30 CITIES
27
53 CITIES
0
Population 2009
Store 2010
FMCG ACV 2009
Retail Sales 2006

Estimated
RURAL
(*) Six Cities, 30 Cities and Rural store numbers and ACV from Census results; 53 Cities
estimated.
Source: Store number and FMCG ACV -Nielsen Vietnam Census 2010, Population & Retail sals
Government.
STORE NUMBER BY TIERS OFF-PREMISE VS. ON-PREMISE 2010

800
739
600
468
461
400
304
221240
200
271
144160
60 71
131
49 50
99
36 39
74
53 52
105
31 29
60
0
VIETNAM
6 CITIES
HCM
Off Premise
HN
On Premise
4 CITIES
30 CITIES
53 URBAN
CENTERS
RURAL
Grand Total
Unit: 000s stores; (*) 53 Cities 2010 Store number is estimated based on store number
contribution
OFF-PREMISE STORE NUMBER IN TOTAL URBAN VIETNAM BY TIERS
250000
223,554 227,527
200000
139,905 143,884
150000
100000
53,263
50000
53,099
30,387
30,354
0
VIETNAM (URBAN)
6 CITIES
2009
30 CITIES
53 CITIES
2010
(*) 53 Cities Store number is estimated based on store number contribution

Source: Nielsen Vietnam Census 2009 & 2010
43
44
FMCG VALUE CONTRIBUTION BY TIERS TOTAL URBAN VIETNAM OFF

PREMISE
100
100
100
80
60
38
40
47
40
20
11
10
46
0
VIETNAM
6 CITIES
30 CITIES
2009
53 CITIES
RURAL
2010
(*) 53 Cities 2010 FMCG contribution is estimated based on FMCG Growth rate in 36 Cities.
OFF-PREMISE STORE NUMBER IN TOTAL 36 URBAN CITIES VIETNAM BY STORE

TYPES
150,000
125,449
122,784
100,000
50,000
16,884
669 751
5,222
18,108
2,5642,688 5,557
11,132
772 1,252 9,115
10,183
912 994 11,908
14,018
12,937
955 883
Modern Trad.
Street Personal Market CosmeticBeverage MBS CigarettePharmacy Dairy
Trade Grocery Vendor Store
Stall
Store
Store
Kiosk
Shop
Source: Nielsen Vietnam Census 2009 2009

2010
7,527
6,886
Other
OFF-PREMISE 36 CITIES VIETNAM FMCG CONTRIBUTION BY STORE TYPE
100
80
60
52
55
40
25
20
23
0
Modern
Trade
Trad.
Grocery
Street
Vendor
Personal
Store
Market
Stall
Cosmetic Beverage
Store
Store
2009
MBS
Cigarette Pharmacy
Kiosk
2010
NUMBER OF MODERN TRADE STORES
800
700
751
669
600
642
537
500
400
300
200
132
100
109
0
36 CITIES
6 CITIES
2009
Other
30 CITIES
2010
45
46
MODERN TRADE CONTRIBUTION BY FMCG DEPARTMENT

Value % Share of Trade MAT LY
Value % Share of Trade MAT TY
Cigarette
99.8
0.2
Cigarette
Beverage
97
Beverage
91.1
Milk Based
Foods
87.3
Home care
84.1
Personal Care
20
40
HCMC + HN_TT
Milk Based
Foods
15.9
78.8
0
8.9
12.7
21.2
60
80
99.6
0.4
96.9
3.1
90.2
9.8
85.3
14.7
Home care
83
17
Personal Care
77.2
22.8
100
MT HCM+Hanoi
20
40
HCMC + HN_TT
60
80
100
MT HCM+Hanoi
Source: Nielsen Vietnam Retail Tracking 2010, six cities. Latest period: December 2010
SHARE OF TRADE FOR MODERN SELF-SERVICE OUTLETS
89 90 91
48 51 51
46 48 48
43 45 46
35 36 37
11
9 10 10
Singapore
Malaysia
Thailand
2006
2007
Philippines
2008
Indonesia
2009
Source: Nielsen Retail Audit - all FMCG, Vietnam Yearly census
Vietnam
47
ON-PREMISE STORE NUMBER IN TOTAL URBAN VIETNAM BY TIERS
300000
263,567270,863
240,476240,476
200000
160,824159,861
100000
50,715 51,748
28,937 29,221
0
VIETNAM
6 CITIES
30 CITIES
2009
53 CITIES
RURAL
2010

(*) 53 Cities is estimated based on Census 36 Cities and growth rate
FMCG VALUE CONTRIBUTION BY TIERS TOTAL URBAN VIETNAM ON PREMISE
100
100
100
80
60
41
40
46
41
20
45
0
VIETNAM
6 CITIES
30 CITIES
2009
53 CITIES
RURAL
2010
48
TOP 10 CATEGORIES IN 6 CITIES

20 10 vs . 200 9
V AL U E % S H AR E
22.2
21.5
Cig a re tte
C iga rette
19.4
20.7
B e er
7.5
6.2
M ilk P o w d er
RT D M
5.4
5.8
R T DM
4.9
5.8
S o ft D rin k
4.7
4.7
RT DT
En e rg y Drin ks
C oo king O il
L a u nd ry
27.6
20.8
-1.0
M ilk P o w d e r
-7.8
S o ft Drin k
In sta nt
N oo d le
15.5
3.9
Be e r
28.1
17.6
39.6
31.6
20.2
RT DT
3.8
3.6
14.7
15.6
In sta n t
No o dle
3.2
3.5
7.0
31.1
En e rg y D rin ks
2.9
2.9
18.5
21.1
Co o kin g O il
2.4
2.3
L a u n dry
2009
8.9
13.6
4.6
V a lue % Ch g YA
2010
V olu m e % C h g YA
MARKET COMPLEXITY 3 YEAR TRENDS

Num ber of SKUs
8,000
6,000
4,000
2,000
0
Beverage
Food + Milk
Based
Personal Care
2008
2009
Household Care
Cigarrette
2010
PENETRATION OF BEVERAGE CATEGORIES
Off 6 cities
HRC 6 cities
Off 30 cities
Sp
TF
D
or
tD
rin
ks
RT
D
Co
ff e
e
ilk
Te
ab
ag
FJ
In
st
an
t
So
ya
of
fe
e
PW
ED
Be
er
M
RT
D
RT
D
CS
D
100%
90%
80%
70%
60%
50%
40%
30%
20%
10%
0%
HRC 30 cities
TF
D
or
tD
rin
ks
RT
D
Co
ff e
e
Sp
ilk
Te
ab
ag
FJ
M
So
ya
of
fe
e
PW
C
st
an
t
In
ED
Be
er
M
RT
D
RT
D
CS
D
100%
90%
80%
70%
60%
50%
40%
30%
20%
10%
0%
49
50
PENETRATION OF BEVERAGE CATEGORIES
Off Rural
HRC Rural
Off: Off-premise
HRC: On-premise
CSD: Carbonated Soft Drink
RTDT: Ready To Drink Tea
RTDM: Ready To Drink Milk
ED: Energy Drink
PW: Packaged Water
FJ: Fruit Juice
TFD: Tonic Food Drinks
RTDCoffee: Ready To Drink Coffee
Source: Nielsen Vietnam Retail Census 2010
TF
D
or
tD
rin
ks
RT
D
Co
ff e
e
Sp
M
ilk
Te
ab
ag
FJ
ya
So
PW
of
fe
e
C
In
st
an
t
ED
Be
er
M
RT
D
RT
D
CS
D
90%
80%
70%
60%
50%
40%
30%
20%
10%
0%
HOW CAN I MAKE SURE

MY NEW PRODUCT IS
SUCCESSFUL?
BASES helps clients grow through successful
innovation on their brands. This is done via
impactful consulting that capitalizes on
BASES industry-leading forecasting models,
our rich databases, and our proprietary
analytical techniques. With over 90,000
studies done, BASES is the most widely
used test market systems making sure
new products will be successful

Follow 5 simple steps in New Product Development
Step 1
Analyze
Consumer &
Market
Step 2
Create Ideas
(Ideate) and
Qualify
Step 3
Develop, Test
& Plan
Step 4
Optimize
Launch
Execution
Step 5
Monitor &
Respond
AND DID YOU KNOW?

New Product Development (NPD) links marketplace insights to internal innovation
and development capabilities to improve the chances of new product success.
Drives growth through ideas for new products that meet emerging consumer and
marketplace needs
Revitalizes current brands through re-launch or line extensions, e.g. new flavors,
packaging, usage occasions, benefits, etc.
Optimizes the return on investment in new products and product innovations.
more question?
CAN PROMOTIONS MAKE MY STORE

ATTRACTIVE TO NEW CUSTOMERS?
30%
off
50%
off
sale off
sale off
sale off

It may not attract a lot of new customers as they seldom change stores
just because of promotions but it will surely make your current customers
more loyal.
AND DID YOU KNOW?
Store choice based on promotions is not a common practice among
shoppers. They are likely to go the same store but would be hunting for
good-buys while shopping there.
ShopperTrends has been monitoring Vietnam's retailer landscape for
years. This is definitely the ultimate information source for the booming
modern trade channel. This year's findings show that only 1 out of 10
actually base store-choice on promotions.
more question?
HOUSEHOLD INCOME CLASSIFICATION
51

Household Income Band (HIB) Classification System Overview
This classification system is based on gross monthly income.
HIB
150,000,000 or higher
75,000,000 149,999,999
45,000,000 - 74,999,999
30,000,000 - 44,999,999
15,000,000 - 29,999,999
7,500,000 - 14,999,999
4,500,000 - 7,499,999
3,000,000 - 4,499,999
1,500,000 - 2,999,999
A4
A3
A2
A1
B
C
D
E
F
0 - 1,499,999
HIB Distribution by Key Cities 2010
HIB
A2+
A1
A
B
C
D
E
F
HA NOI
Urban
0%
4%
4%
40%
43%
11%
2%
0%
HAI
PHONG
Urban
0%
2%
2%
23%
50%
23%
2%
0%
DA
NANG
Urban
0%
3%
3%
23%
50%
22%
3%
0%
HCMC
Urban
1%
6%
7%
34%
41%
15%
3%
0%
CAN
THO
Urban
0%
1%
1%
9%
27%
39%
22%
1%
5 KEY
CITIES
Urban
0%
5%
5%
32%
42%
17%
4%
0%
Source: Nielsen Database 2010
HOUSEHOLD INCOME
A5
Household Income
band (VND)
52
HIB Distribution at Country Level 2010
HIB
A
B
C
D
E
F
URBAN
4%
22%
40%
26%
8%
1%
VIETNAM
RURAL
1%
4%
21%
45%
26%
4%
TOTAL
2%
9%
27%
39%
20%
3%
Source: Nielsen Database 2010
HOUSEHOLD EXPENDITURE IN HA NOI AND HCMC

HOUSEHOLD EXPENDITURE
(Unit: VND)
HANOI
HCMC
Urban
Rural
Total
Urban
Rural
15,000,000 - 29,999,999
1%
1%
1%
1%
0%
Total
1%
15,000,000 or higher
1%
1%
1%
1%
0%
1%
7,500,000 - 14,999,999
12%
4%
8%
8%
5%
7%
4,500,000 - 7,499,999
47%
20%
31%
32%
16%
29%
3,000,000 - 4,499,999
31%
46%
40%
42%
43%
42%
1,500,000 - 2,999,999
8%
25%
18%
15%
29%
18%
0 - 1,499,999
1%
5%
3%
2%
6%
3%
Source: Nielsen database 2010
Which Channel Gets Impacted As

Modern Trade & Specialty Stores
(Cosmetic | Personal Care | Baby Stores)
Gain Importance?

Surprisingly it is not Traditional Grocery stores, it is Market Stalls
Latest census conducted by Nielsen reflects that Market Stalls is the
channel with the biggest drop in store numbers too
more question?
WHICH IS THE SECOND BIGGEST CHANNEL

AFTER TRADITIONAL GROCERY THAT SELLS
FAST-MOVING CONSUMER GOODS IN VIETNAM?
Eateries (excluding Caf and Restaurants)
AND DID YOU KNOW?
On-Premise channels together account for a third of all FMCG sales in Vietnam
Annual store census conducted by Nielsen Vietnam estimates 1.2 Million FMCG
stores across urban and rural Vietnam. According to the latest census,
On-Premise channels account for 42% of all stores selling FMCG products
more question?
VIETNAM BY THE NUMBERS 53
DEMOGRAPHICS
POPULATION BY SEX AND BY AGE GROUP IN VIETNAM 2010
TOTAL
TOTAL
FEMALE
86,024,600
43,418,267
MALE
42,606,333
1,523,321
716,548
806,773
1-4
5,990,559
2,835,460
3,155,099
5-9
6,857,681
3,286,428
3,571,253
10-14
7,322,309
3,511,122
3,811,187
15-17
5,310,817
2,559,217
2,751,600
18-19
3,430,940
1,697,827
1,733,113
20-24
7,899,060
3,968,672
3,930,388
25-29
7,596,491
3,828,867
3,767,624
30-34
6,808,211
3,389,906
3,418,305
35-39
6,530,739
3,243,539
3,287,200
40-44
6,010,967
3,022,031
2,988,936
45-49
5,488,521
2,815,997
2,672,524
50-54
4,540,653
2,398,250
2,142,403
55-59
3,050,031
1,636,897
1,413,134
60-64
1,987,106
1,089,283
897,823
65-69
1,596,758
912,072
684,686
70-74
1,457,869
859,404
598,465
75-79
1,229,037
727,230
501,807
80-84
752,637
471,101
281,536
85+
640,893
448,416
192,477
Source: Estimated from 2009 Census of Population & Statistical

Yearbook 2010
VN BY THE NUMBERS
AGE GROUP
54
VIETNAM BY THE NUMBERS
POPULATION BY SEX AND BY AGE GROUP IN URBAN VIETNAM 2010

AGE GROUP
TOTAL
0
TOTAL
25,443,777
FEMALE
13,024,451
MALE
12,419,326
443,300
207,477
235,823
1-4
1,678,632
786,617
892,015
5-9
1,819,418
864,492
954,926
10-14
1,774,576
850,091
924,485
15-17
1,326,403
647,689
678,714
18-19
1,060,830
553,904
506,926
20-24
2,561,868
1,349,872
1,211,996
25-29
2,475,720
1,297,932
1,177,788
30-34
2,139,329
1,088,558
1,050,771
35-39
2,046,836
1,033,659
1,013,177
40-44
1,820,421
927,818
892,603
45-49
1,732,029
892,659
839,370
50-54
1,465,637
767,843
697,794
55-59
961,511
521,082
440,429
60-64
611,999
338,793
273,206
65-69
473,635
263,744
209,891
70-74
395,779
230,301
165,478
75-79
316,971
182,801
134,170
80-84
192,677
118,257
74,420
85+
146,206
100,862
45,344
Source: Estimated from 2009 Census of Population & Statistical Yearbook 2010
POPULATION BY SEX AND BY AGE GROUP IN RURAL VIETNAM 2010

AGE GROUP
TOTAL
TOTAL
60,580,823
FEMALE
30,393,791
MALE
30,187,032
1,080,021
509,071
570,950
1-4
4,311,927
2,048,818
2,263,109
5-9
5,038,263
2,421,936
2,616,327
10-14
5,547,733
2,661,031
2,886,702
15-17
3,984,414
1,911,528
2,072,886
18-19
2,370,110
1,143,923
1,226,187
20-24
5,337,192
2,618,800
2,718,392
25-29
5,120,771
2,530,935
2,589,836
30-34
4,668,882
2,301,348
2,367,534
35-39
4,483,903
2,209,880
2,274,023
40-44
4,190,546
2,094,213
2,096,333
45-49
3,756,492
1,923,338
1,833,154
50-54
3,075,016
1,630,407
1,444,609
55-59
2,088,520
1,115,815
972,705
60-64
1,375,107
750,490
624,617
65-69
1,123,123
648,328
474,795
70-74
1,062,090
629,103
432,987
75-79
912,066
544,429
367,637
80-84
559,960
352,844
207,116
85+
494,687
347,554
147,133
Source: Estimated from 2009 Census of Population & Statistical Yearbook 2010
56
POPULATION BY PROVINCE IN VIETNAM 2000-2009

REGION/ PROVINCE
TOTAL VIETNAM
Red River Delta
2003
80,468,400
2004
81,437,700
2005
82,393,500
2006
83,313,000
2007
84,221,100
2008
85,122,300
2009
86,024,600
18,617,500
18,807,900
18,976,700
19,108,900
19,228,800
Ha Noi
3,000,300
3,071,400
3,133,400
3,184,800
3,228,500
Ha Tay
2,587,300
2,649,100
2,702,900
2,742,400
2,773,700
Vinh Phuc
1,134,100
1,145,200
1,157,000
1,166,000
1,174,100
993,800
1,003,000
975,300
983,200
991,100
999,800
1,009,400
1,018,100
1,026,700
Quang Ninh
1,068,400
1,081,800
1,096,100
1,109,300
1,122,500
1,135,100
1,146,600
Hai Duong
1,673,700
1,680,400
1,685,500
1,689,700
1,694,700
1,700,800
1,706,800
Hai Phong
1,741,000
1,757,800
1,773,400
1,789,100
1,806,500
1,824,100
1,841,700
Hung Yen
1,097,000
1,104,300
1,111,000
1,116,400
1,121,300
1,126,200
1,131,200
Thai Binh
1,790,900
1,791,200
1,790,500
1,787,400
1,783,900
1,782,700
1,784,000
792,300
791,900
791,300
790,000
788,400
786,900
786,400
1,866,300
1,859,400
1,851,000
1,839,400
1,829,700
1,826,100
1,826,300
Bac Ninh
Ha Nam
Nam Dinh
Ninh Binh
19,473,700
19,625,000
6,381,800
6,472,200
890,900
892,200
893,500
894,600
896,100
898,100
900,100
10,559,500
10,681,000
10,798,700
10,904,300
11,004,200
10,997,300
11,095,200
Ha Giang
656,200
669,000
681,700
693,400
704,900
716,200
727,000
Cao Bang
500,800
502,800
504,900
506,800
508,600
510,500
512,500
Bac Kan
284,400
286,500
288,400
290,000
291,800
293,600
295,300
Northern Midlands and

Mountain
Tuyen Quang
701,900
707,500
712,100
715,700
719,400
723,500
727,500
Lao Cai
634,200
573,900
581,400
590,200
598,300
606,500
614,900
Yen Bai
706,800
713,500
719,500
725,400
731,600
737,500
743,400
1,079,500
1,089,000
1,098,500
1,106,500
1,113,000
1,120,300
1,127,400
716,700
720,500
724,100
726,300
728,200
730,700
733,100
Bac Giang
1,522,600
1,530,300
1,537,300
1,543,000
1,548,800
1,554,600
1,560,200
Phu Tho
1,286,300
1,291,700
1,297,300
1,301,500
1,305,600
1,311,500
1,316,700
423,300
438,500
452,700
466,000
479,300
Thai Nguyen
Lang Son
Dien Bien
493,000
Lai Chau
684,700
351,300
356,700
360,700
364,400
367,900
371,400
Son La
974,500
994,600
1,014,500
1,033,500
1,050,800
1,067,200
1,083,800
Hoa Binh
810,900
827,100
843,800
858,600
872,800
778,000
789,000
18,459,600
18,538,500
18,608,600
18,667,400
18,729,100
18,797,900
18,870,400
Thanh Hoa
3,449,800
3,442,600
3,436,400
3,428,000
3,417,300
3,408,800
3,405,000
Nghe An
2,884,900
2,890,000
2,895,600
2,900,100
2,905,200
2,912,100
2,919,200
Ha Tinh
1,256,300
1,252,200
1,247,800
1,243,600
1,239,000
1,234,000
1,230,300
Quang Binh
819,800
825,000
830,300
834,500
838,500
843,500
848,000
Quang Tri
586,300
588,600
590,300
591,900
594,100
596,700
599,200
1,064,200
1,068,600
1,072,900
1,076,900
1,081,000
1,084,900
1,088,700
760,700
784,800
805,700
825,900
847,500
868,800
890,500
Quang Nam
1,398,600
1,403,000
1,407,400
1,410,800
1,413,900
1,417,800
1,421,200
Quang Ngai
1,203,200
1,206,500
1,210,000
1,212,600
1,214,800
1,217,000
1,219,200
Binh Dinh
1,473,100
1,475,500
1,477,800
1,480,100
1,482,300
1,485,600
1,489,000
North and South

Central Coast
Thua Thien Hue

Da Nang
Phu Yen
Khanh Hoa
824,800
832,000
838,200
844,300
850,300
856,700
863,000
1,091,100
1,104,000
1,115,000
1,125,200
1,137,500
1,149,300
1,159,700
POPULATION BY PROVINCE IN VIETNAM 2000-2009
REGION/ PROVINCE
2003
2004
2005
2006
2007
2008
2009
Ninh Thuan
538,200
543,500
547,900
551,400
555,800
560,700
565,700
Binh Thuan
1,108,600
1,122,200
1,133,300
1,142,100
1,151,900
1,162,000
1,171,700
Central Highlands
4,561,200
4,664,200
4,768,200
4,860,900
4,948,000
5,036,700
5,124,900
361,500
373,700
386,000
396,600
408,100
420,500
432,900
Kon Tum
Gia Lai
1,119,100
1,147,100
1,174,600
1,200,500
1,225,500
1,251,300
1,277,600
Dak Lak
1,995,600
1,635,600
1,658,500
1,677,800
1,696,600
1,715,100
1,733,100
Dak Nong
403,400
423,600
440,900
457,300
474,400
492,000
Lam Dong
1,085,000
1,104,400
1,125,500
1,145,100
1,160,500
1,175,400
1,189,300
South East
11,629,900
11,990,700
12,380,600
12,822,800
13,266,400
13,683,600
14,095,700
Binh Phuoc
754,600
777,400
799,600
819,000
838,300
858,000
877,500
1,017,900
1,029,200
1,038,200
1,046,400
1,053,000
1,060,500
1,067,700
973,100
1,037,100
1,109,300
1,203,700
1,307,000
1,402,700
1,497,100
2,176,100
2,220,500
2,263,800
2,314,900
2,372,600
2,432,700
2,491,300
Tay Ninh
Binh Duong
Dong Nai
Ba Ria - Vung Tau
HCMC
Mekong River Delta
899,100
918,900
938,800
955,700
970,200
983,600
996,900
5,809,100
6,007,600
6,230,900
6,483,100
6,725,300
6,946,100
7,165,200
16,640,700
16,755,400
16,860,700
16,948,700
17,044,600
17,133,100
17,213,400
Long An
1,369,000
1,382,200
1,393,400
1,405,200
1,417,900
1,428,200
1,438,500
Tien Giang
1,634,000
1,642,700
1,650,100
1,655,300
1,661,600
1,668,000
Ben Tre
1,282,800
1,277,600
1,273,200
1,269,300
1,264,800
1,259,600
1,255,800
Tra Vinh
982,500
986,300
990,200
993,700
997,200
1,000,800
1,004,400
Vinh Long
1,018,400
1,020,100
1,021,600
1,023,400
1,025,400
1,027,600
1,029,800
Dong Thap
1,614,300
1,626,600
1,639,500
1,646,800
1,654,500
1,662,500
1,667,700
1,673,900
An Giang
2,096,300
2,107,400
2,118,100
2,125,800
2,134,300
2,142,600
2,149,200
Kien Giang
1,578,900
1,599,100
1,619,800
1,637,800
1,654,900
1,672,300
1,687,900
Can Tho
1,873,500
1,138,100
1,149,000
1,160,500
1,172,000
1,180,900
1,189,600
749,800
751,500
752,800
754,700
756,300
758,000
1,249,800
1,258,600
1,265,600
1,276,300
1,285,100
1,293,200
Hau Giang
Soc Trang
Bac Lieu
Ca Mau
1,237,400
789,100
801,300
812,800
823,800
835,800
847,500
858,400
1,164,500
1,174,400
1,182,900
1,188,700
1,195,200
1,201,700
1,207,000
Source: Statistical Yearbook 2010
58
POPULATION BY PROVINCE - URBAN/RURAL - 2010
REGION\PROVINCE
TOTAL
URBAN
RURAL
TOTAL VIETNAM
86,024,600
25,466,000
60,558,600
Red River Delta
19,625,000
5,737,100
13,887,900
Ha Noi
6,472,200
2,641,600
3,830,600
Vinh Phuc
1,003,000
224,900
778,100
Bac Ninh
1,026,700
242,300
784,400
Quang Ninh
1,146,600
577,000
569,600
Hai Duong
1,706,800
326,000
1,380,800
Hai Phong
1,841,700
849,100
992,600
Hung Yen
1,131,200
138,700
992,500
Thai Binh
1,784,000
175,700
1,608,300
Ha Nam
Nam Dinh
Ninh Binh
786,400
77,200
709,200
1,826,300
323,600
1,502,700
900,100
161,000
739,100
11,095,200
1,781,700
9,313,500
Ha Giang
727,000
87,300
639,700
Cao Bang
512,500
88,800
423,700
Bac Kan
295,300
47,800
247,500
Tuyen Quang
727,500
93,800
633,700
Lao Cai
614,900
130,300
484,600
Yen Bai
743,400
144,600
598,800
1,127,400
288,900
838,500
Northern Midlands and Mountain
Thai Nguyen
Lang Son
733,100
141,700
591,400
Bac Giang
1,560,200
150,200
1,410,000
Phu Tho
1,316,700
209,700
1,107,000

REGION\PROVINCE
Dien Bien
Lai Chau
Son La
Hoa Binh
North and South Central Coast
TOTAL
URBAN
RURAL
493,000
74,700
418,300
371,400
53,300
318,100
1,083,800
150,700
933,100
789,000
119,900
669,100
18,870,400
4,540,300
14,330,100
Thanh Hoa
3,405,000
355,400
3,049,600
Nghe An
2,919,200
368,500
2,550,700
Ha Tinh
1,230,300
183,900
1,046,400
Quang Binh
848,000
128,100
719,900
Quang Tri
599,200
165,400
433,800
1,088,700
393,000
695,700
Thua Thien Hue

Da Nang
890,500
773,500
117,000
Quang Nam
1,421,200
264,600
1,156,600
Quang Ngai
1,219,200
178,900
1,040,300
Binh Dinh
1,489,000
413,600
1,075,400
863,000
188,800
674,200
1,159,700
460,500
699,200
Phu Yen
Khanh Hoa
Ninh Thuan
565,700
204,400
361,300
Binh Thuan
1,171,700
461,700
710,000
Central Highlands
5,124,900
1,423,800
3,701,100
60

REGION\PROVINCE
TOTAL
URBAN
RURAL
Kon Tum
432,900
146,400
286,500
Gia Lai
1,277,600
364,800
912,800
Dak Lak
1,733,100
389,300
1,343,800
Dak Nong
492,000
72,900
419,100
Lam Dong
1,189,300
450,400
738,900
South East
14,095,700
8,052,300
6,043,400
Binh Phuoc
877,500
147,300
730,200
Tay Ninh
1,067,700
168,600
899,100
Binh Duong
1,497,100
448,300
1,048,800
Dong Nai
2,491,300
828,000
1,663,300
996,900
496,100
500,800
7,165,200
5,964,000
1,201,200
13,282,600
Ba Ria - Vung Tau

TP.Ho Chi Minh
Mekong River Delta
17,213,400
3,930,800
Long An
1,438,500
251,700
1,186,800
Tien Giang
1,673,900
230,500
1,443,400
Ben Tre
1,255,800
125,900
1,129,900
Tra Vinh
1,004,400
154,000
850,400
Vinh Long
1,029,800
158,800
871,000
Dong Thap
1,667,700
287,500
1,380,200
An Giang
2,149,200
610,000
1,539,200
Kien Giang
1,687,900
453,900
1,234,000
Can Tho
1,189,600
783,100
406,500
Hau Giang
758,000
149,700
608,300
Soc Trang
1,293,200
252,100
1,041,100
858,400
226,100
632,300
1,207,000
247,500
959,500
Bac Lieu
Ca Mau

HOUSEHOLD BY PROVINCE - URBAN/RURAL - 2010
REGION\PROVINCE
TOTAL VIETNAM
TOTAL
URBAN
RURAL
15,884,962
22,609,558
6,724,596
Red River Delta
5,607,143
1,637,286
3,969,857
Ha Noi
1,797,833
733,516
1,064,317
Vinh Phuc
271,081
60,722
210,359
Bac Ninh
285,194
67,306
217,889
Quang Ninh
318,500
160,206
158,295
Hai Duong
517,212
98,788
418,425
Hai Phong
541,676
249,713
291,964
Hung Yen
332,706
40,923
291,783
Thai Binh
557,500
55,193
502,308
Ha Nam
238,303
23,354
214,949
Nam Dinh
553,424
97,956
455,468
Ninh Binh
257,171
46,034
211,138
2,773,800
443,808
2,329,992

Mountain
Ha Giang
161,556
19,387
142,169
Cao Bang
125,000
21,500
103,500
Bac Kan
75,718
12,266
63,452
Tuyen Quang
186,538
24,063
162,475
Lao Cai
146,405
31,038
115,367
Yen Bai
190,615
36,026
154,589
Thai Nguyen
331,588
84,887
246,702
Lang Son
183,275
35,372
147,903
Bac Giang
410,579
39,416
371,163
Phu Tho
365,750
58,154
307,596
Dien Bien
107,174
16,290
90,883
Lai Chau
77,375
11,065
66,310
Son La
246,318
34,238
212,080
Hoa Binh
197,250
29,982
167,268
4,965,895
1,196,781
3,769,114
North and South

Central Coast
Thanh Hoa
896,053
93,189
802,863
Nghe An
768,211
96,795
671,416
Ha Tinh
351,514
52,376
299,139
Quang Binh
212,000
32,012
179,988
Quang Tri
149,800
41,345
108,455
Thua Thien Hue
272,175
98,255
173,920
Da Nang
228,333
198,422
29,912
62
HOUSEHOLD BY PROVINCE - URBAN/RURAL - 2010

REGION\PROVINCE
TOTAL
URBAN
RURAL
Quang Nam
384,108
71,444
312,664
Quang Ngai
329,514
48,438
281,075
Binh Dinh
402,432
111,876
290,556
Phu Yen
227,105
49,736
177,369
Khanh Hoa
289,925
115,100
174,825
Ninh Thuan
137,976
49,809
88,166
Binh Thuan
285,780
112,598
173,183
902,482
Central Highlands
1,249,976
347,493
Kon Tum
103,071
34,838
68,233
Gia Lai
297,116
84,975
212,141
Dak Lak
412,643
92,845
319,798
Dak Nong
120,000
17,760
102,240
Lam Dong
304,949
115,576
189,373
South East
3,709,395
2,118,064
1,591,330
Binh Phuoc
225,000
37,800
187,200
Tay Ninh
280,974
44,394
236,580
Binh Duong
482,935
144,398
338,538
Dong Nai
655,605
217,661
437,944
Ba Ria - Vung Tau
262,342
130,646
131,696
HCMC
1,837,231
1,528,576
308,655
Mekong River Delta
4,303,350
981,164
3,322,186
Long An
378,553
66,247
312,306
Tien Giang
440,500
60,789
379,711
Ben Tre
358,800
35,880
322,920
Tra Vinh
251,100
38,418
212,682
Vinh Long
271,000
41,734
229,266
Dong Thap
416,925
71,711
345,214
An Giang
524,195
148,871
375,324
Kien Giang
401,881
108,106
293,775
Can Tho
290,146
190,916
99,230
Hau Giang
189,500
37,332
152,169
Soc Trang
315,415
61,506
253,909
Bac Lieu
195,091
51,309
143,782
Ca Mau
287,381
58,913
228,468
POPULATION, AREA AND POPULATION DENSITY BY PROVINCE 2010

POPULATION (Thous.
persons)
AREA (Km2)
POPULATION DENSITY
(Person/Km2)
TOTAL VIETNAM
86,024.6
331,150.5
259
Red River Delta
19,625.0
21,061.5
930
Ha Noi
6,472.2
3,348.5
1,926
Vinh Phuc
1,003.0
1,231.8
813
Bac Ninh
1,026.7
822.7
1,245
REGION\PROVINCE
Quang Ninh
1,146.6
6,099.0
188
Hai Duong
1,706.8
1,654.2
1,030
Hai Phong
1,841.7
1,522.1
1,207
Hung Yen
1,131.2
923.4
1,222
Thai Binh
1,784.0
1,559.2
1,142
786.4
859.6
913
1,826.3
1,652.3
1,105
Ha Nam
Nam Dinh
Ninh Binh
900.1
1,388.7
647
11,095.2
95,346.0
116
Ha Giang
727.0
7,945.8
91
Cao Bang
512.5
6,724.6
76
Bac Kan
295.3
4,859.4
61
Tuyen Quang
727.5
5,870.4
124
Lao Cai
614.9
6,383.9
96
Yen Bai
743.4
6,899.5
107
1,127.4
3,534.4
318
733.1
8,327.6
88
Bac Giang
1,560.2
3,827.4
406
Phu Tho

Mountain
Thai Nguyen
Lang Son
1,316.7
3,528.1
372
Dien Bien
493.0
9,562.9
51
Lai Chau
371.4
9,112.3
41
1,083.8
14,174.4
76
789.0
4,595.3
171
Son La
Hoa Binh
North and South Central
Coast
18,870.4
95,894.9
196
Thanh Hoa
3,405.0
11,134.7
305
Nghe An
2,919.2
16,499.0
177
Ha Tinh
1,230.3
6,025.6
204
Quang Binh
848.0
8,065.3
105
Quang Tri
599.2
4,744.3
126
1,088.7
5,065.3
215
890.5
1,283.4
691
Thua Thien Hue

Da Nang
64
POPULATION, AREA AND POPULATION DENSITY BY PROVINCE 2010

POPULATION (Thous.
persons)
AREA (Km2)
POPULATION DENSITY
(Person/Km2)
Quang Nam
1,421.2
10,438.4
136
Quang Ngai
1,219.2
5,152.7
236
Binh Dinh
1,489.0
6,039.6
246
863.0
5,060.6
170
Khanh Hoa
1,159.7
5,217.6
222
Ninh Thuan
565.7
3,358.0
168
Binh Thuan
1,171.7
7,810.4
150
Central Highlands
5,124.9
54,640.3
93
Kon Tum
432.9
9,690.5
44
Kon Tum
432.9
9,690.5
44
REGION\PROVINCE
Phu Yen
Gia Lai
1,277.6
15,536.9
82
Dak Lak
1,733.1
13,125.4
132
Dak Nong
492.0
6,515.3
75
Lam Dong
1,189.3
9,772.2
121
South East
14,095.7
23,605.5
594
Binh Phuoc
877.5
6,874.6
127
Tay Ninh
1,067.7
4,049.3
263
Binh Duong
1,497.1
2,695.2
550
Dong Nai
2,491.3
5,903.4
421
996.9
1,987.4
501
7,165.2
2,095.6
3,399
Ba Ria - Vung Tau

HCMC
Mekong River Delta
17,213.4
40,602.3
423
Long An
1,438.5
4,493.8
320
Tien Giang
1,673.9
2,484.2
672
Ben Tre
1,255.8
2,360.2
532
Tra Vinh
1,004.4
2,295.1
436
Vinh Long
1,029.8
1,479.1
695
Dong Thap
1,667.7
3,375.4
493
An Giang
2,149.2
3,536.8
606
Kien Giang
1,687.9
6,346.3
265
Can Tho
1,189.6
1,401.6
847
Hau Giang
758.0
1,601.1
473
Soc Trang
1,293.2
3,311.8
389
858.4
2,585.3
331
1,207.0
5,331.6
226
Bac Lieu
Ca Mau
FEMALE POPULATION BY PROVINCE IN VIETNAM 2000-2009

REGION/ PROVINCE
2003
2004
2005
2006
2007
2008
40,932,900
41,395,100
41,871,300
42,313,100
42,772,500
43,164,500
Red River Delta
9,501,200
9,594,800
9,668,500
9,739,900
9,796,800
9,929,000
9,954,000
Ha Noi
1,499,800
1,531,900
1,565,400
1,588,200
1,610,200
Ha Tay
1,334,600
1,372,400
1,392,000
1,420,700
1,436,900
3,256,900
3,284,600
Vinh Phuc
576,900
578,100
584,100
588,600
592,700
501,700
Bac Ninh
503,300
504,500
509,400
513,000
518,000
520,100
TOTAL VIETNAM
2009
43,427,400
506,300
522,200
Quang Ninh
524,400
533,900
538,200
547,400
554,000
557,200
559,900
Hai Duong
864,400
867,400
863,800
865,100
867,000
869,400
871,700
Hai Phong
882,000
889,000
896,800
904,800
913,600
921,000
Hung Yen
928,500
564,500
570,400
572,200
576,600
579,200
581,900
575,800
Thai Binh
931,200
930,500
931,200
928,500
926,700
923,400
921,400
Ha Nam
407,100
408,300
408,600
407,100
406,200
404,500
400,700
Nam Dinh
957,800
952,200
949,600
942,000
937,100
939,100
930,500
Ninh Binh
455,200
456,200
457,200
457,900
455,200
453,800
452,400
5,319,100
5,373,700
5,436,600
5,484,800
5,534,900
5,538,200
5,551,500

Mountain
Ha Giang
331,300
337,800
344,200
349,800
355,900
361,600
362,800
Cao Bang
256,400
256,000
257,500
258,000
258,900
259,900
259,900
Bac Kan
142,300
143,000
144,300
144,800
145,700
145,900
146,100
Tuyen Quang
354,900
357,200
360,100
361,300
363,100
366,000
361,600
Lao Cai
318,200
288,200
292,000
295,700
299,100
302,000
305,600
Yen Bai
354,600
358,000
361,400
364,900
367,900
369,800
371,800
Thai Nguyen
541,500
544,700
549,100
552,700
556,700
561,900
566,900
Lang Son
361,100
362,300
364,800
365,200
366,200
366,900
367,500
Bac Giang
769,800
773,700
777,300
780,100
783,000
782,700
782,300
Phu Tho
654,500
656,700
659,100
661,700
663,800
665,300
666,500
210,800
218,600
225,600
232,200
238,800
245,700
Dien Bien
Lai Chau
340,100
174,800
177,200
179,400
181,200
181,400
181,500
Son La
485,400
494,500
505,300
513,800
522,400
537,500
536,800
Hoa Binh
409,000
416,000
425,700
431,800
438,800
398,500
396,500

Coast
9,395,300
9,429,300
9,466,000
9,489,700
9,522,200
9,528,900
9,521,600
Thanh Hoa
1,762,800
Nghe An
1,756,200
1,754,300
1,748,700
1,742,100
1,721,100
1,719,500
1,465,800
1,469,700
1,473,800
1,477,000
1,480,600
1,473,700
1,466,800
Ha Tinh
639,700
630,400
631,400
626,100
623,800
641,600
620,800
Quang Binh
414,500
417,000
417,700
418,800
420,800
422,000
423,200
Quang Tri
296,300
297,600
298,300
299,300
300,400
300,700
301,800
Thua Thien Hue
540,400
543,700
546,800
547,400
550,000
551,100
550,600
Da Nang
385,000
405,200
409,900
425,400
437,600
441,700
451,300
Quang Nam
722,500
723,700
726,100
727,400
729,300
728,800
Quang Ngai
615,300
616,800
617,900
618,400
618,700
618,500
618,000
Binh Dinh
757,700
756,800
758,000
759,200
759,500
760,300
761,200
Phu Yen
416,200
419,100
423,000
424,300
428,300
429,600
430,800
Khanh Hoa
551,200
555,900
562,400
566,500
572,800
578,900
585,900
Ninh Thuan
272,700
274,700
277,500
278,700
280,900
282,300
283,800
Binh Thuan
Central Highlands
728,000
555,200
562,500
568,900
572,500
577,400
578,600
579,900
2,274,300
2,315,200
2,361,300
2,406,500
2,456,200
2,510,200
2,532,600
66
FEMALE POPULATION BY PROVINCE IN VIETNAM 2000-2009

REGION/ PROVINCE
Kon Tum
Gia Lai
Dak Lak
2003
2004
2005
2006
2007
2008
2009
179,900
186,000
192,500
197,400
203,100
211,000
213,100
562,800
563,300
590,700
825,100
601,800
840,800
626,600
849,100
634,800
810,600
203,300
206,300
222,200
230,500
237,200
235,600
552,000
562,500
572,300
580,000
586,300
592,000
South East
5,955,700
6,136,000
6,335,400
6,547,000
6,778,400
6,991,700
7,217,000
Binh Phuoc
371,600
381,800
393,600
402,000
411,300
422,000
431,500
Lam Dong
809,300
589,500
989,400
542,200
Dak Nong
857,100
Tay Ninh
518,300
522,700
529,200
531,400
535,000
535,500
Binh Duong
511,300
540,500
582,300
627,700
681,000
727,700
777,100
1,098,600
1,119,100
1,142,800
1,166,900
1,195,600
1,223,700
1,255,300
Dong Nai
Ba Ria - Vung Tau
535,700
449,300
458,300
468,800
476,700
484,200
490,600
497,900
HCMC
3,006,600
3,113,600
3,218,700
3,342,300
3,471,300
3,592,200
3,719,500
Mekong River Delta
8,487,300
8,546,100
8,603,500
8,645,200
8,684,000
8,666,500
8,650,700
Long An
697,800
702,600
709,600
714,300
713,300
718,700
724,100
Tien Giang
842,300
845,200
850,500
851,700
855,000
853,300
851,300
Ben Tre
660,900
657,000
655,700
652,700
649,500
644,100
639,400
Tra Vinh
492,600
495,300
498,300
500,800
503,500
505,800
Vinh Long
524,400
524,200
524,900
525,900
526,900
524,600
Dong Thap
An Giang
Kien Giang
Can Tho
508,800
522,200
822,200
832,800
840,700
843,100
847,000
833,000
834,300
1,064,700
1,071,500
1,078,700
1,080,800
1,085,100
1,083,000
1,079,900
801,900
810,600
819,600
830,200
838,900
838,200
836,000
583,700
589,800
594,400
597,300
598,900
953,800
578,400
380,900
382,600
381,600
381,100
378,800
376,600
Soc Trang
634,300
640,700
645,200
648,700
654,200
653,800
649,900
Bac Lieu
402,600
411,700
414,600
423,200
429,400
434,500
430,300
Ca Mau
589,800
595,200
599,400
602,400
605,700
601,400
599,000
Hau Giang
MALE POPULATION BY PROVINCE IN VIETNAM 2000-2009

REGION/ PROVINCE
TOTAL VIETNAM
2003
2004
2005
2006
2007
2008
39,535,500
40,042,600
40,522,200
40,999,900
41,448,600
41,957,800
2009
9,544,700
9,671,000
3,124,900
3,187,600
42,597,200
Red River Delta
9,116,300
9,213,100
9,308,200
9,369,000
9,432,000
Ha Noi
1,500,500
1,539,500
1,568,000
1,596,600
1,618,300
Ha Tay
1,252,700
1,276,700
1,310,900
1,321,700
1,336,800
Vinh Phuc
557,200
567,100
572,900
577,400
581,400
492,100
496,700
Bac Ninh
472,000
478,700
481,700
486,800
491,400
498,000
504,500
Quang Ninh
544,000
547,900
557,900
561,900
568,500
577,900
586,700
Hai Duong
809,300
813,000
821,700
824,600
827,700
831,400
835,100
Hai Phong
859,000
868,800
876,600
884,300
892,900
903,100
913,200
Hung Yen
532,500
533,900
538,800
539,800
542,100
544,300
555,400
Thai Binh
859,700
860,700
859,300
858,900
857,200
859,300
862,600
Ha Nam
385,200
383,600
382,700
382,900
382,200
382,400
385,700
Nam Dinh
908,500
907,200
901,400
897,400
892,600
887,000
895,800
Ninh Binh
435,700
436,000
436,300
436,700
440,900
444,300
447,700
5,240,400
5,307,300
5,362,100
5,419,500
5,469,300
5,459,100
5,543,700
Ha Giang
324,900
331,200
337,500
343,600
349,000
354,600
364,200
Cao Bang
244,400
246,800
247,400
248,800
249,700
250,600
252,600
Bac Kan
142,100
143,500
144,100
145,200
146,100
147,700
149,200
Northern Midlands
and Mountain
Tuyen Quang
347,000
350,300
352,000
354,400
356,300
357,500
365,900
Lao Cai
316,000
285,700
289,400
294,500
299,200
304,500
309,300
Yen Bai
352,200
355,500
358,100
360,500
363,700
367,700
371,600
Thai Nguyen
538,000
544,300
549,400
553,800
556,300
558,400
560,500
Lang Son
355,600
358,200
359,300
361,100
362,000
363,800
365,600
Bac Giang
752,800
756,600
760,000
762,900
765,800
771,900
777,900
Phu Tho
631,800
635,000
638,200
639,800
641,800
646,200
650,200
212,500
219,900
227,100
233,800
240,500
247,300
Lai Chau
344,600
176,500
179,500
181,300
183,200
186,500
Son La
489,100
500,100
509,200
519,700
528,400
529,700
547,000
Hoa Binh
401,900
411,100
418,100
426,800
434,000
379,500
392,500
Dien Bien
189,900
North and South

Central Coast
9,064,300
9,109,200
9,142,600
9,177,700
9,206,900
9,269,000
9,348,800
Thanh Hoa
1,687,000
1,686,400
1,682,100
1,679,300
1,675,200
1,687,700
1,685,500
Nghe An
1,419,100
1,420,300
1,421,800
1,423,100
1,424,600
1,438,400
1,452,400
Ha Tinh
616,600
621,800
616,400
617,500
615,200
592,400
609,500
Quang Binh
405,300
408,000
412,600
415,700
417,700
421,500
Quang Tri
290,000
291,000
292,000
292,600
293,700
296,000
297,400
Thua Thien Hue
523,800
524,900
526,100
529,500
531,000
533,800
538,100
Da Nang
375,700
379,600
395,800
400,500
409,900
427,100
439,200
Quang Nam
Quang Ngai
676,100
679,300
681,300
683,400
684,600
689,000
424,800
693,200
587,900
589,700
592,100
594,200
596,100
598,500
601,200
Binh Dinh
715,400
718,700
719,800
720,900
722,800
725,300
727,800
Phu Yen
408,600
412,900
415,200
420,000
422,000
427,100
432,200
Khanh Hoa
539,900
548,100
552,600
558,700
564,700
570,400
573,800
Ninh Thuan
265,500
268,800
270,400
272,700
274,900
278,400
Binh Thuan
553,400
559,700
564,400
569,600
574,500
583,400
591,800
2,286,900
2,349,000
2,406,900
2,454,400
2,491,800
2,526,500
2,592,300
Central Highlands
Kon Tum
Gia Lai
Dak Lak
181,600
193,500
199,200
205,000
209,500
219,800
556,300
583,800
583,900
611,000
623,700
624,700
642,800
1,006,200
825,000
849,200
852,700
855,800
866,000
876,000
200,100
217,300
218,700
226,800
237,200
Dak Nong
Lam Dong
187,700
281,900
256,400
542,800
552,400
563,000
572,800
580,500
589,100
597,300
South East
5,674,200
5,854,700
6,045,200
6,275,800
6,488,000
6,691,900
6,878,700
Binh Phuoc
383,000
395,600
406,000
417,000
427,000
436,000
446,000
Tay Ninh
Binh Duong
499,600
506,500
509,000
515,000
518,000
525,000
532,000
461,800
496,600
527,000
576,000
626,000
675,000
720,000
1,077,500
1,101,400
1,121,000
1,148,000
1,177,000
1,209,000
1,236,000
449,800
460,600
470,000
479,000
486,000
493,000
499,000
TP.Ho Chi Minh
2,802,500
2,894,000
3,012,200
3,140,800
3,254,000
3,353,900
3,445,700
Mekong River Delta
8,153,400
8,209,300
8,257,200
8,303,500
8,360,600
8,466,600
8,562,700
Dong Nai
Ba Ria - Vung Tau
68
MALE POPULATION BY PROVINCE IN VIETNAM 2000-2009

REGION/ PROVINCE
2003
2004
2005
2006
2007
2008
2009
Long An
671,200
679,600
683,800
690,900
704,600
709,500
714,400
Tien Giang
791,700
797,500
799,600
803,600
806,600
814,700
822,600
Ben Tre
621,900
620,600
617,500
616,600
615,300
615,500
616,400
Tra Vinh
489,900
491,000
491,900
492,900
493,700
495,000
495,600
Vinh Long
494,000
495,900
496,700
497,500
498,500
503,000
507,600
Dong Thap
792,100
793,800
798,800
803,700
807,500
829,500
833,400
1,031,600
1,035,900
1,039,400
1,045,000
1,049,200
1,059,600
1,069,300
Kien Giang
777,000
788,500
800,200
807,600
816,000
834,100
851,900
Can Tho
919,700
559,700
565,300
570,700
577,600
583,600
590,700
368,900
368,900
371,200
373,600
377,500
381,400
An Giang
Hau Giang
Soc Trang
603,100
609,100
613,400
616,900
622,100
631,300
643,300
Bac Lieu
386,500
389,600
398,200
400,600
406,400
413,000
428,100
Ca Mau
574,700
579,200
583,500
586,300
589,500
600,300
608,000
NUMBER OF FOREIGN VISITORS TO VIETNAM 2000 2009 (THOUSAND
Total
VISITORS)
2003
2004
2005
2006
2007
2008
2009
2,430
2,928
3,478
3,584
4,229
4,236
3,747
2,241
By main purpose of
journey
Tourism
1,239
1,584
2,039
2,069
2,606
2,613
Business
468
522
496
576
674
844
742
Visiting friend &

relative
392
467
508
561
601
511
518
Others
331
355
435
378
349
268
247
3,026
By means of
transport
Air ways
1,395
1,822
2,335
2,702
3,301
3,283
Water ways
242
263
201
224
225
152
66
Roads
793
843
942
657
704
801
656
Source: Statistical Yearbook 2010 - General Statistics Office
AVERAGE EXPENDITURE PER DOMESTIC VISITOR IN 2008 (THOUS. VND)

Average amount per visitor
Average amount per day visitor
1,771.8
506.2
Ha Noi
2,597.8
538.8
Hai Phong
1,576.5
461.3
Lao Cai
1,957.1
455.4
Lang Son
1,528.2
638.4
Quang Ninh
1,810.9
591.8
Thanh Hoa
1,234.6
379.6
Nghe An
1,524.7
375.3
Quang Binh
1,723.9
470.7
Average Amount
By some provinces
Quang Tri
828.3
234.3
Thua Thien Hue
2,114.4
408.0
Da Nang
3,438.4
601.0
Quang Nam
2,192.6
408.7
Binh Dinh
1,990.1
437.2
Khanh Hoa
2,306.4
444.4
Gia Lai
1,209.1
299.4
Lam Dong
1,840.9
496.6
Binh Thuan
1,748.1
609.7
Tay Ninh
1,020.0
295.7
TP.Ho Chi Minh
2,795.3
520.6
911.5
307.7
1,437.3
440.9
An Giang
Can Tho
Source: Statistical Yearbook 2004 - General Statistics Office
70
ECONOMY
CONSUMER PRICE INDEX (PREVIOUS MONTH = 100)

Month
2003
2004
2005
2006
2007
2008
2009
January
100.9
101.1
101.1
101.2
101.1
102.4
100.3
February
102.2
103
102.5
102.1
102.2
103.6
101.2
March
99.4
100.8
100.1
99.5
99.8
103.0
99.8
April
100
100.5
100.6
100.2
100.5
102.2
100.4
May
99.9
100.9
100.5
100.6
100.8
103.9
100.4
June
99.7
100.8
100.4
100.4
100.9
102.1
100.6
July
99.7
100.5
100.4
100.4
100.9
101.1
100.5
August
99.9
100.6
100.4
100.4
100.6
101.6
100.2
September
100.6
100.1
100.3
100.8
100.3
100.5
100.2
October
99.8
100
100.4
100.2
100.7
99.8
100.4
November
100.6
100.2
100.4
100.6
101.2
99.2
100.6
December
100.8
100.6
100.8
100.5
102.9
99.3
101.4
Monthly average
index
100.3
100.8
100.7
100.5
101.0
101.5
100.5
103
109.5
108.4
106.6
112.6
119.9
106.5
December of report
year compared with
previous year
RETAIL SALE AS A % OF GNI AND FINAL PRIVATE CONSUMPTION 2009

Year
Retail sales At
Current Prices
% Of GNI
% Of Final Private
Consumption
1995
1996
1997
1998
121160
145,874
161,900
185,598
53%
54%
52%
53%
72%
72%
72%
73%
1999
200,924
51%
73%
2000
2001
2002
220,411
245,315
280,884
51%
52%
53%
75%
79%
81%
2003
2004
2005
333,809
398,525
480,294
55%
57%
58%
82%
86%
90%
2006
596,207
63%
97%
2007
746,159
67%
109%
1,007,213
1,214,532
70%
77%
108%
99%
2008
Prel.2009
Source: 2010 Statistical Yearbook of Vietnam
INDUSTRY STRUCTURE
AVERAGE EMPLOYED POPULATION IN STATE SECTOR BY KIND OF ECONOMIC ACTIVITY (THOUS. PER)
Total
Agriculture and forestry
Fishing
2003
2004
2005
2006
2007
2008
1,246.7
1,421.4
1,639.5
1,936.0
2,349.7
2,702.2
Prel.2009
3,084.6
987.6
1,250
1,126.2
1,222.5
1,710.7
2,061.5
2,787.5
817.3
929.1
1,142.0
1,291.4
1,710.2
2,105.4
2,973.5
Mining and quarrying
2,209.2
3,108.7
3,504.0
4,012.9
4,668.2
5,102.8
5,674.8
Manufacturing
1,314.9
1,545
1,739.3
2,012.9
2,257.5
2,708.0
3,136.2
Electricity, gas and water supply
2,251.8
2,439.9
2,585.8
3,467.7
3,624.3
3,952.4
4,585.1
Construction
1,261.1
1,361.4
1,566.9
1,669.0
2,103.9
2,335.0
2,552.3
Wholesale and retail trade; Repair

of motor vehicles, Motor cycles and
personal and household goods
1,322.9
1,468
1,811.4
1,951.5
2,426.5
2,945.9
3,250.2
Hotels and restaurants
1,303.3
1,518.1
1,852.5
2,189.7
2,952.0
3,092.1
3,487.5
Transport; storage and

communications
2,277.6
2,433.1
2,988.5
3,269.1
4,106.6
4,250.0
4,585.6
Financial intermediation
2,321.4
2,790.6
3,352.9
4,602.8
6,160.5
6,590.5
7,357.3
1,051
1,164.9
2,053.1
2,008.6
2,107.9
3,107.6
3,347.1
2,255.0
2,508.6
2,464.0
2,806.3
4,023.6
4,026.2
4,535.1
799.4
898.2
1,136.6
1,472.7
1,803.9
1,972.6
2,456.9
Scientific activities and technology

Real estate, renting business
activities
Public administration and defense;
compulsory social security
Education and training
1,016
1,114.7
1,337.0
1,600.7
1,964.6
2,387.7
2,693.7
Health and social work
950.3
1,023.9
1,327.8
1,679.2
1,975.3
2,409.2
2,857.9
Recreational, cultural and spor ting

activities
994.3
1,081.5
1,280.6
1,675.9
1,990.9
2,210.9
2,657.6
Activities of Part and of

membership organisations
797.3
860.4
1,091.8
1,267.9
1,525.4
1,850.2
2,011.8
1,224.8
1,341.0
1,581.4
1,740.2
1,750.0
2,067.0
2,325.5
Community, social personal service

and other activities
72
INDUSTRIAL OUTPUT VALUE AT CURRENT PRICES BY PROVINCE (BILL. VND)

2004
2003
2005
2006
2007
2008
Whole country
620067.7
808958.3
991249.4
1203749.1
1469272.3
1910006.9
Red river delta
130548.6
171884.0
215857.5
275887.2
359828.0
472442.2
50751.0
64390.9
77496.5
96395.8
119494.8
Ha Noi
175831.7
Ha Tay
7580.0
10937.1
13432.7
15966.8
19160.1
Vinh Phuc
12849.1
16129.5
21209.3
29815.4
44036.3
52028.7
Bac Ninh
6816.1
8740.2
12995.4
16263.6
20817.4
29580.2
Quang Ninh
12111.7
16941.8
21135.1
27280.4
37987.5
55150.6
Hai Duong
7288.5
8895.1
11706.9
14590.3
20385.7
25876.9
Hai Phong
15635.0
20858.2
25293.4
33065.8
43286.2
57471.0
Hung Yen
7112.8
10890.6
13481.3
18289.8
23876.7
31430.3
13373.4
Thai Binh
2930.2
4444.8
5485.2
7002.5
9235.0
Ha Nam
2487.1
2937.9
3558.3
4302.0
5456.4
8279.1
Nam Dinh
3485.7
4676.7
6711.3
8785.0
10899.2
14691.2
Ninh Binh
1501.4
2041.2
3352.0
4129.8
5192.7
8729.1
15656.6
21087.3
24419.4
29088.7
38089.8
54394.0
Ha Giang
229.9
192.1
264.4
370.5
526.1
765.5
Cao Bang
382.3
565.8
571.8
733.9
941.1
1497.7
Bac Kan
128.7
179.1
274.2
317.4
376.5
353.5
Tuyen Quang
461.1
677.3
660.0
815.8
1102.7
1456.9

Mountain
Lao Cai
559.6
615.9
801.5
1482.9
1916.2
4202.9
Yen Bai
729.4
875.4
1035.2
1256.5
1583.2
2438.5
16204.6
Thai Nguyen
4553.9
6739.3
7154.6
8370.1
11987.5
Lang Son
563.1
714.2
667.6
890.2
933.1
1490.7
Bac Giang
1282.9
1760.3
2334.2
3045.9
3868.3
5654.0
Phu Tho
15916.8
5383.5
7119.7
8578.5
9481.7
11705.1
DienBien
388.2
409.2
428.6
486.1
588.2
794.5
Lai Chau
107.4
93.7
117.3
131.7
179.7
230.5
Son La
383.5
415.3
665.5
662.5
1036.2
1738.1
Hoa Binh
503.1
730.0
866.1
1043.5
1345.9
1649.8
43354.6
55447.2
69737.0
80001.6
95892.0
124333.6
Thanh Hoa
6495.0
8170.2
9642.6
11067.6
12707.3
17069.1
Nghe An
3261.3
3925.0
4816.5
5535.3
6426.7
9202.0
Ha Tinh
994.5
1302.5
1555.2
1697.9
2201.8
2830.1
1327.7
1813.6
2199.4
2507.0
2993.7
4470.8

Coast
Quang Binh
Quang Tri
559.8
749.1
992.7
1254.9
1593.7
2244.8
Thua Thien Hue
2536.9
3180.5
4202.9
4749.5
5808.1
7056.2
Da Nang
7568.1
9423.0
11850.2
12023.8
13528.8
17713.9
Quang Nam
2205.5
3071.7
4666.0
6101.0
8117.9
10554.1
INDUSTRIAL OUTPUT VALUE AT CURRENT PRICES BY PROVINCE (BILL. VND)

2003
2004
2005
2006
2007
2008
Quang Ngai
1592.3
2080.6
2795.0
3684.0
4372.8
6148.7
Binh Dinh
4023.9
5204.8
6302.6
7613.4
9863.1
12060.6
Phu Yen
1529.1
1765.7
2672.8
3007.5
3995.6
5435.6
Khanh Hoa
8441.9
10931.2
13374.1
15621.6
17968.4
21241.6
Ninh Thuan
693.9
851.8
1039.6
1071.4
1323.9
2004.5
Binh Thuan
2124.7
2977.5
3627.4
4066.7
4990.2
6301.6
Central Highlands
4664.1
5138.7
7207.7
8528.0
10926.1
14980.6
310.1
315.8
388.5
484.1
760.5
896.7
Gia Lai
1256.5
1497.0
1609.7
1881.9
2636.1
3744.3
4218.4
Kon Tum
Dak Lak
1093.8
1355.3
2139.3
2586.0
3206.6
Dak Nong
560.9
235.0
811.7
924.5
1109.4
2039.3
Lam Dong
1442.8
1735.6
2258.5
2651.5
3213.5
4081.9
South East
346557.0
458049.3
550500.1
664484.8
781622.0
1001524.2
Binh Phuoc
897.9
1781.3
2143.9
2368.4
3514.0
6379.0
2916.3
4078.1
5325.3
6882.9
9015.9
11471.4
Binh Duong
41020.7
63023.6
80090.8
100050.2
127063.7
167653.2
Dong Nai
61929.2
83544.4
104893.7
142466.2
170558.8
215615.4
Ba Ria - Vung Tau
75931.7
105545.1
116063.8
132003.7
144552.4
191223.8
163861.2
200076.8
241982.6
280713.4
326917.2
409181.4
51824.5
64489.1
87486.1
105205.3
135896.0
186897.7
Tay Ninh
HCMC
Mekong River Delta
Long An
5898.1
7559.8
11649.0
15467.9
20280.0
27573.1
Tien Giang
2968.9
3677.1
6298.3
7486.9
9583.2
13057.6
Ben Tre
2151.2
2899.7
3461.6
3862.8
4585.7
5813.4
Tra Vinh
1505.3
1844.9
2384.0
2787.1
3533.9
4568.5
Vinh Long
1735.8
2301.9
2822.1
3654.7
4936.2
7414.7
Dong Thap
3479.5
3656.8
6913.5
8455.9
11900.1
18095.0
An Giang
4360.4
4868.7
8418.4
10369.1
12857.7
20316.0
Kien Giang
4848.6
5622.0
6974.1
8479.7
10641.3
13284.6
Can Tho
6834.7
10814.9
14738.3
17332.9
21839.5
34382.1
Hau Giang
2743.6
3523.7
3760.1
3985.2
5234.1
6378.9
Soc Trang
4958.2
6386.2
4943.5
6049.8
7864.7
8506.0
Bac Lieu
1919.1
1709.9
2763.9
3571.0
4285.7
5131.0
Ca Mau
8421.1
9623.5
12359.2
13702.3
18353.9
22376.8
47018.3
55434.6
Nec.
27462.3
32862.7
36041.6
40553.5
74
INDUSTRY OUTPUT VALUE AT CURRENT PRICES BY OWNERSHIP

2000
2001
2002
2003
2004
2005
2006
2007
2008
Mill. VND
Total
336,100.3
395,809.2
476,350.0
620,067.7
808,958.3
991,049.4
1,203,749.1
1,469,272.3
1,910,006.9
State
114,799.9
124,379.7
149,651.5
181,675.3
221,450.7
249,085.2
270,207.1
294,339.1
352,721.7
Central
78,586.5
85,947.4
104,626.7
129,007.2
165,697.5
191,381.1
211,914.8
234,920.7
292,329.9
Local
36,213.4
38,432.3
45,024.8
52,668.1
55,753.2
57,704.1
58,292.3
59,418.4
60,391.8
Non-state
82,499.1
107,020.6
128,389.9
171,036.6
234,242.8
308,853.8
401,492.8
519,622.0
709,377.8
Collective
2,165.6
2,162.0
2,727.0
2,745.8
3,433.0
3,808.8
4,594.6
4,899.9
6,626.8
Private
47,861.1
64,608.0
79,402.7
114,277.0
164,928.6
225,033.4
306,654.6
407,096.1
572,254.0
Households
32,472.4
40,250.6
46,260.2
54,013.8
65,881.2
80,011.6
90,243.6
107,626.0
130,497.0
Foreign Invested
Sector
138,801.3
164,408.9
198,308.6
267,355.8
353,264.8
433,110.4
532,049.2
655,311.2
847,907.4
Total
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
state
34.2
31.5
31.5
29.4
27.4
25.1
22.4
20.0
18.5
Central
23.4
21.8
22.0
20.9
20.5
19.3
17.6
16.0
15.3
Local
10.8
9.7
9.5
8.5
6.9
5.8
4.8
4.0
3.2
Non-state
24.5
27.0
27.0
27.5
29.0
31.2
33.4
35.4
37.1
Structure (%)
Collective
0.6
0.5
0.6
0.4
0.4
0.4
0.4
0.3
0.3
Private
14.2
16.3
16.7
18.4
20.4
22.7
25.5
27.7
30.0
Households
9.7
10.2
9.7
8.7
8.2
8.1
7.5
7.4
6.8
Foreign Invested
sector
41.3
41.5
41.5
43.1
43.6
43.7
44.2
44.6
44.4
OUTPUT VALUE OF AGRICULTURE AT CONSTANT 1994 PRICES BY KIND

OF ACTIVITY
Of which
Years
Total
Cultivation
Livestock
Service
Bill. VND
1990
61,817.50
49,604.00
10,283.20
1,930.30
1991
63,512.10
51,247.50
10,294.50
1,970.10
1992
68,820.30
55,132.60
11,651.00
2,036.70
1993
73,380.50
58,906.20
12,309.10
2,165.20
1994
76,998.30
61,660.00
12,999.00
2,339.30
1995
82,307.10
66,183.40
13,629.20
2,494.50
1996
87,647.90
70,778.80
14,347.20
2,521.90
1997
93,783.20
75,745.50
15,465.40
2,572.30
1998
99,096.20
80,291.70
16,204.20
2,600.30
1999
106,367.90
86,380.60
17,337.00
2,650.30
2000
112,111.70
90,858.20
18,505.40
2,748.10
2001
114,989.50
92,907.00
19,282.50
2,800.00
2002
122,150.00
98,060.70
21,199.70
2,889.60
2003
127,651.10
101,786.30
22,907.30
2,957.50
2004
172,494.90
131,551.90
37,343.60
3,599.40
2005
137112.0
107897.6
26107.6
3106.8
2006
142711.0
111613.0
27907.3
3190.6
2007
147846.7
115374.8
29196.1
3275.8
2008
158108.3
123391.2
31326.3
3390.8
Prel.2009
161536.4
124487.3
33547.1
3502.0
76
OUTPUT VALUE OF AGRICULTURE AT CONSTANT 1994 PRICES BY KIND

OF ACTIVITY
Of which
Years
Total
Cultivation
Livestock
Service
Bill. VND
Index (Previous year =100) - %
1990
102.7
103.3
100.1
102.1
1991
108.4
107.6
113.2
103.4
1992
106.6
106.8
105.6
106.3
1993
104.9
104.7
105.6
108
1994
106.9
107.3
104.8
106.6
1995
106.5
106.9
105.3
101.1
1996
107
107
107.8
102
1997
105.7
106
104.8
101.1
1998
107.3
107.6
107
101.9
1999
105.4
105.2
106.7
103.7
2000
102.6
102.3
104.2
101.9
2001
106.2
105.5
109.9
103.2
2002
104.5
103.8
108.1
102.3
2003
104.2
104.7
102.3
102.3
2004
104.1
104.6
102.3
102.3
2005
103.2
101.4
111.4
102.6
2006
104.1
103.4
106.9
102.7
2007
103.6
103.4
104.6
102.7
2008
106.9
106.9
107.3
103.5
100.9
107.1
103.3
Prel.2009
102.2
OUTPUT & TRADE

EXPORTS AND IMPORTS OF GOOD
Year
Total
Of which
Exports
Imports
Balance
Mill. USD
1990
5,156
2,404
2,752
(348)
1991
4,425
2,087
2,338
(251)
1992
5,122
2,581
2,541
40
1993
6,909
2,985
3,924
(939)
1994
9,880
4,054
5,826
(1,772)
1995
13,604
5,449
8,155
(2,707)
1996
18,399
7,256
11,144
(3,888)
1997
20,777
9,185
11,592
(2,407)
1998
20,860
9,360
11,500
(2,139)
1999
23,284
11,541
11,742
(201)
2000
30,119
14,483
15,637
(1,154)
2001
31,247
15,029
16,218
(1,189)
2002
36,452
16,706
19,746
(3,040)
2003
45,405
20,149
25,256
(5,107)
2004
58,454
26,485
31,969
(5,484)
2005
69,208
32,447
36,761
(4,314)
2006
84717.3
39826.2
44891.1
(5,065)
2007
111326.1
48561.4
62764.7
(14,203)
2008
143398.9
62685.1
80713.8
(18,029)
Prel.2009
127045.1
57096.3
69948.8
(12,853)

78
RETAIL SALES OF GOODS AND SERVICES AT CURRENT PRICES BY KIND

OF ECONOMIC ACTIVITY (BILL. VND)
Of which
Total
Hotel,
Restaurant
Trade
Trourism
and
Services
Bill.VND
1990
19,031.2
16,747.4
2,283.8
1991
33,403.6
29,183.3
4,220.3
1992
51,214.5
44,778.3
6,436.2
1993
67,273.3
58,424.4
8,848.9
1994
93,490.0
74,091.0
11,656.0
7,743.0
1995
121,160.0
94,863.0
16,957.0
9,340.0
1996
145,874.0
117,547.0
18,950.0
9,377.0
1997
161,899.7
131,770.4
20,523.5
9,605.8
1998
185,598.1
153,780.6
21,587.7
10,229.8
1999
200,923.7
166,989.0
21,672.1
12,262.6
2000
220,410.6
183,864.7
23,506.2
13,039.7

Of which
Total
Trade
Hotel,
Restaurant
Trourism
and
Services
2001
245,315.0
200,011.0
30,535.0
12,760.0
2002
280,884.0
221,569.7
35,783.8
20,850.7
2003
333,809.3
262,832.6
39,382.3
29,092.6
2004
398,524.5
314,618.0
45,654.4
35,192.3
2005
480,293.5
373,879.4
58,709.3
47,984.8
2006
596,207.1
463,144.1
71,314.9
61,748.1
2007
746,159.4
574,814.4
90,101.1
81,243.9
2008
1,007,213.5
781,957.1
113,983.2
111,273.2
Prel.2009
1,214,532.1
953,012.9
136,884.6
124,634.6
Structure(%)
1990
100.0
88.0
12.0
1991
100.0
87.4
12.6
1992
100.0
87.4
12.6
1993
100.0
86.8
13.2
1994
100.0
79.3
12.5
8.2
80

Of which
Total
Trade
Hotel,
Restaurant
Trourism
and
Services
1995
100.0
78.3
14.0
7.7
1996
100.0
80.6
13.0
6.4
1998
100.0
82.9
11.6
5.5
1999
100.0
83.1
10.8
6.1
2000
100.0
83.4
10.7
5.9
2001
100.0
81.5
12.4
5.3
2002
100.0
78.9
12.7
7.4
2003
100.0
78.7
11.8
8.8
2004
100.0
78.9
11.5
8.8
2005
100.0
77.8
12.2
10.0
2006
100.0
77.7
12.0
10.3
2007
100.0
77.0
12.1
10.9
2008
100.0
77.6
11.3
11.1
Prel.2009
100.0
78.4
11.3
10.3
RETAIL SALES OF GOODS AND SERVICES AT CURRENT PRICES BY OWNERSHIP

Of which
Years
Total
State
Son-sate
ForeignInvested sector
Bill.VND
1990
19,031.2
5,788.7
1991
33,403.6
9,000.8
13,242.5
24,402.8
1992
51,214.5
12,370.6
38,843.9
1993
67,273.3
14,650.0
52,623.3
1994
93,490.0
21,566.0
71,478.0
1995
121,160.0
27,367.0
93,193.0
600.0
1996
145,874.0
31,123.0
112,960.0
1,791.0
1997
161,899.7
32,369.2
127,332.4
2,198.1
1998
185,598.1
36,083.8
147,128.3
2,386.0
1999
200,923.7
37,292.6
160,999.6
2,631.5
2000
220,410.6
39,205.7
177,743.9
3,461.0
2001
245,315.0
40,956.0
200,363.0
3,996.0
2002
280,884.0
45,525.4
224,436.4
10,922.2
2003
333,809.3
52,381.8
267,724.8
13,702.7
2004
398,524.5
59,818.2
323,586.1
15,120.2
2005
480,293.5
62,175.6
399,870.7
18,247.2
2006
596,207.1
75,314.0
498,610.1
22,283.0
2007
746,159.4
79,673.0
638,842.4
27,644.0
2008
1,007,213.5
98,351.2
874,824.4
34,037.9
Prel.2009
1,214,532.1
117,900.4
1,055,766.0
40,865.7
446.0
82

RETAIL SALES VALUE OF GOODS AND SERVICES BY PROVINCE (AT CURRENT PRICES) (BILL. VND)
2003
2004
2005
2006
2007
Whole country
333809.3
398524.5
480293.5
596207.1
746159.4
1007213.5
2008
Prel.2009
1214532.1
Red river delta
72991.2
87851.4
106737.9
136853.8
171585.0
237424.5
280100.9
Ha Noi
30906.6
37045.9
44823.1
55817.7
67987.9
133312.0
157494.0
9997.4
11334.8
Ha Tay
6539.7
8116.6
10321.9
18850.1
24509.1
Vinh Phuc
2577.2
2974.7
3632.1
4914.8
7291.6
Bac Ninh
2664.3
3400.9
4116.0
5050.1
6680.4
9888.2
11493.2
Quang Ninh
6844.9
8571.2
10315.6
11782.6
14087.4
18557.7
21403.4
Hai Duong
3773.9
4117.4
4638.0
5371.0
6532.0
8690.7
9605.7
Hai Phong
7707.2
9268.2
11551.8
13737.9
17740.4
22493.5
27417.9
Hung Yen
2573.3
3015.2
3577.1
4226.4
5271.7
6645.5
7790.8
Thai Binh
2796.9
3414.4
4174.9
5337.4
6695.6
8835.5
10577.9
Ha Nam
1895.0
2222.4
2593.5
3174.1
4037.5
4452.6
5520.8
Nam Dinh
3045.2
3578.0
4203.6
5051.5
6103.0
7906.3
9308.4
Ninh Binh
1667.0
2126.5
2790.3
3540.2
4648.4
6645.1
8154.0
16850.6
20620.2
24783.7
29803.0
38015.8
50541.0
60663.8

Mountain
Ha Giang
640.1
828.6
959.0
1090.2
1347.2
1788.2
2016.4
Cao Bang
883.5
1090.1
1059.6
1465.6
1868.4
2374.9
2688.3
Bac Kan
474.6
538.2
627.0
750.2
936.6
1202.2
1513.4
Tuyen Quang
1165.6
1408.3
1903.5
2491.6
2908.6
3601.5
4322.3
Lao Cai
1132.6
1356.1
1674.9
2058.4
2639.2
Yen Bai
3581.0
4392.6
944.2
1182.0
1539.1
1851.3
2390.9
3253.0
3998.4
Thai Nguyen
2132.6
2673.2
3564.1
3980.3
5018.7
6379.3
7569.7
Lang Son
1992.5
2393.5
2513.4
3171.3
4081.9
5984.7
7600.1
Bac Giang
2012.4
2366.6
2799.7
3194.5
3881.4
4714.9
5508.2
Phu Tho
2499.4
2889.5
3190.3
3799.3
4898.3
6997.5
8014.5
776.3
836.0
1138.1
1428.4
1921.7
2325.5
317.5
399.2
481.8
683.4
885.6
1058.3
1618.1
2241.2
2662.4
3654.0
5072.9
6290.2
Dien Bien
Lai Chau
Son La
Hoa Binh
698.8
1327.1
947.2
1182.2
1476.7
1668.0
2278.7
2783.6
3365.9
53700.8
63516.3
76728.3
95477.0
119845.0
156810.5
187346.1
Thanh Hoa
5089.1
6256.2
7479.5
8873.8
10638.3
14301.7
17212.8
Nghe An
6365.1
7639.4
9053.2
9218.1
12491.3
16155.8
19359.5
Ha Tinh
2296.7
2498.5
3376.8
4642.1
5755.8
8985.3
11514.5
Quang Binh
1969.8
2382.3
2850.6
3566.9
4280.9
6024.6
Quang Tri
2010.6
2461.8
3087.2
3604.7
4568.8
5685.7
7318.0
Thua Thien Hue
2825.3
3408.6
4174.1
6750.3
7980.4
9275.0
10923.6
Da Nang
7780.4
8374.6
9641.0
11029.9
14817.9
18435.2
21532.8
Quang Nam
2370.0
2898.9
3679.5
4723.9
6208.5
8956.2
10973.4
Quang Ngai
3316.0
4096.8
4820.4
6530.0
8286.7
10713.1
13271.9
Binh Dinh
5740.3
6578.3
7968.4
9640.5
11772.2
15835.6
18635.7
Phu Yen
2198.4
2619.1
3176.1
3779.2
4499.7
6151.4
7287.0
Khanh Hoa
5885.3
7098.1
8539.0
12163.8
15459.2
20039.3
23229.1
North and South

Central Coast
Ninh Thuan
Binh Thuan
Central Highlands
1409.3
1702.6
2129.6
2651.6
7087.8
3260.5
4223.2
5030.9
4444.5
5501.1
6752.9
8302.2
9825.0
12028.4
13969.1
10543.6
12926.8
17398.2
21681.0
27870.1
40170.8
48583.1
RETAIL SALES VALUE OF GOODS AND SERVICES BY PROVINCE (AT CURRENT PRICES) (BILL. VND)
2003
Kon Tum
2004
2005
2006
2007
2008
Prel.2009
710.1
845.5
1019.2
1252.4
1566.2
2188.6
2763.8
Gia Lai
2376.1
2981.4
3733.4
4661.5
6079.8
8229.9
9939.8
Dak Lak
3872.0
4483.9
5321.9
6712.5
8395.8
13271.3
15610.9
565.0
681.4
1348.0
1798.5
2583.0
3344.5
Dak Nong
Lam Dong
4084.4
3020.4
3934.6
5975.7
7256.1
9245.4
13136.5
16184.2
South East
115786.3
137277.2
157144.2
196027.9
244059.1
336668.2
414797.2
Binh Phuoc
2108.1
2577.4
3271.8
4570.4
5692.8
7834.1
9712.7
Tay Ninh
5816.6
7001.2
8550.8
11259.3
13465.3
19111.4
22085.9
32562.8
Binh Duong
6756.5
8386.4
10683.9
13771.0
18126.3
26344.4
10856.8
13760.3
17364.1
21158.5
26116.8
37720.8
45018.6
8973.7
9558.5
9296.2
8762.4
12723.7
14050.5
16615.2
HCMC
81274.6
95993.4
107977.4
136506.3
167934.3
231607.0
288802.0
Mekong River Delta
63936.8
76332.6
97501.2
116364.4
144784.5
185598.5
223041.0
Long An
4341.5
5195.8
6053.3
7135.1
9038.8
11579.5
13932.9
Tien Giang
7400.7
8267.1
9302.1
10505.8
13002.3
15413.6
18099.3
Ben Tre
3694.5
4598.6
5458.0
6460.1
8261.6
10878.2
12357.5
Dong Nai
Ba Ria - Vung Tau
Tra Vinh
2879.6
3599.7
4781.1
4950.9
5669.2
6798.8
7412.1
Vinh Long
3927.8
4767.8
5710.7
6880.8
8763.1
11361.6
13668.1
Dong Thap
5263.9
6191.9
7674.2
9256.7
12781.9
16891.0
21266.1
An Giang
11068.8
13345.5
17225.2
19227.8
23665.8
28396.2
34277.5
Kien Giang
5345.2
6334.1
10294.6
12342.6
15582.7
19546.3
22780.6
Can Tho
6865.3
8343.9
10414.5
12887.1
14918.6
20520.6
24010.0
Hau Giang
1379.1
1776.0
2664.1
3944.1
4890.3
6961.8
8885.8
Soc Trang
2808.2
3610.4
5377.7
7018.1
9090.4
12337.0
15232.0
Bac Lieu
3400.0
3536.0
4950.1
6125.7
7154.0
9448.6
11489.1
Ca Mau
5562.2
6765.8
7595.6
9629.6
11965.9
15465.3
19630.0
84
STATISTICS BY KEY CITIES
KEY STATISTICS IN HCMC 2000-2009

2003
2004
2005
2006
2007
2008
2009
Urban district
19
19
19
19
19
19
19
Rural district
254
259
259
259
322
322
322
Administrative units
(Units)
Ward
Town under rural district
government
Commune
58
58
58
58
58
58
58
5,554.8
6,063.0
6,239.9
6,424.5
6,650,942.0
6,810,461.0
7,165.2
Population (Thous.
pers.)
By sex
Male
2,675.3
2,920.2
2,996.5
3,081.8
3,184,175.0
3,262,901.0
3,445.7
Female
2,879.5
3,142.8
3,243.4
3,342.7
3,466,767.0
3,547,560.0
3,719.5
Urban
4,860.4
Rural
By residence
5,170.1
5,314.9
5,463.5
5,640,288.0
5,789,904.0
5,964.0
694.4
892.9
925.0
961.0
1,010,654.0
1,020,557.0
1,201.2
Population density
(Person/km2) labour
2,651.0
2,894.0
2,978.0
3,067.0
3,175.0
3,251.0
3,420.3
Labour in state sector

(Thous. Pers)
450.8
390.3
391.2
404.0
426.0
435.6
437.2
Agriculture, forestry and

fishing
3.1
3.0
1.8
2.1
2.2
2.3
2.2
Industry and construction
228.0
181.3
188.0
193.4
198.1
202.5
203.4
225.7
Services
Average monthly income
per labour
in local state sector
(Thous. VND)
219.7
206.0
201.4
208.5
1,474.0
1,654.2
1,955.3
2,186.7
230.8
231.6
2,263.0
2,754.0
GDP
GDP at current price (Bill
VND)
By domestic economic
sector
111,344.0
137.087
165.297
191.011
229,197.0
287,153.0
334,190.0
87,404.0
109,694.0
129,274.0
148,881.0
182,948.0
223,159.0
255,947.0
By foreign invested sector
23,940.0
27,393.0
36,023.0
39,391.0
51,494.0
63,994.0
78,243.0
GDP at constant 1994

prices (Bill VND)
70,826.0
79,237.1
88,872.0
99,627.0
112,189.0
124,303.0
135,063.0
sector
57,396.0
64,601.1
72,217.0
80,759.0
90,246.0
98,691.0
106,288.0
13,430.0
14,636.0
16,655.0
18,868.0
22,012.0
25,612.0
28,775.0
Structure of GDP at
current price (%)
100.0
100.0
100.0
100.0
100.0
100.0
100.0
sector
78.5
80.0
78.2
79.3
77.5
77.7
76.7
21.5
20.0
21.8
20.7
22.5
22.3
23.3
Index of GDP at constant

1994 prices (%)
111.2
111.7
112.2
112.2
112.6
110.7
108.8
sector
110.9
112.6
111.8
111.8
109.9
109.1
105.1
112.9
105.8
113.8
110.9
119.1
116.4
112.3
Postal service and

telecommunication
Number of telephone
(piece)
Turnover of postal service
(mill VND)
1,182,200
1,371,125
1,602,644
2,279,000
3,233,000
4,055,800
4,583,000
4,012,600
4,413.700
4,668.000
4,311,300
4,279,800.0
4,551,600.0
4,945,200.0
71,664
88,783
101,974
134,963
185,748.0
234,079.0
280,894.0
Trade
Retail sales of domestic
sector (Bill VND)
Source: Socio - Economic Statistical Data of 64 Provinces and Cities

KEY STATISTICS IN HANOI 2000-2009
2003
2004
2005
2006
2007
2008
2009
Urban district
Rural district
10
18
125
125
128
125
19
128
143
154
Administrative units (Units)
Ward
government
22
22
Commune
99
99
98
99
98
412
401
3,007
3,083
3,150
3,083
3,150
6,382
6,472
Male
1,503.8
1,545.3
1,576.2
1,545.3
1,576.2
3,124.9
3,187.6
Female
1,803.2
1,537.6
1,573.6
1,537.6
1,573.6
3,256.9
3,284.6
Urban
1,834.3
1,999.7
2,056.8
1,999.7
2,056.8
2,596.4
2,641.6
Rural
1,172.7
1,083.1
1,093.0
1,083.1
1,093.0
3,785.6
3,830.6
3,265.0
3,344.0
3,416.0
3,344.0
3,416.0
1,826.0
1,955.0
466.0
505.0
515.0
467.3
468.5
592.2
595.8
3.2
3.3
2.5
2.1
7.1
7.1
252.0
285.9
237.0
227.9
201.0
198.5
Population (Thous. pers.)

By sex
By residence
Population density
(Person/km2) labour
Labour in state sector (Thous.
Pers)
Agriculture, forestry and fishing
Services
210.8
225.8
227.8
238.5
384.1
390.1
Average monthly income per

labour
in local state sector (Thous. VND)
919.7
980.2
1,416.5
980.2
1,416.5
2,202.3
2,563.5
GDP at current price (Bill VND)
46,322.9
58,892.0
70,139.0
110,736.0
137,935.0
178,605.0
205,890.0
By domestic economic sector
38,506.2
49,567.6
57,768.6
91,579.0
114,785.0
148,893.0
171,539.0
7,816.7
9,324.4
12,370.4
19,157.0
23,150.0
29,712.0
34,351.0
GDP at constant 1994 prices (Bill

VND)
26,397.9
30,437.0
44,130.0
49,521.0
55,704.0
61,635.0
65,747.0
22,629.8
26,165.8
37,761.0
41,753.0
46,108.0
50,906.0
54,209.0
3,768.1
4,271.2
6,369.0
7,768.0
9,596.0
10,729.0
11,538.0
Structure of GDP at current price

(%)
100.0
100.0
100.0
100.0
100.0
100.0
100.0
83.1
84.2
83.9
82.7
83.2
83.4
83.3
16.9
15.8
16.1
17.3
16.8
16.6
16.7
Index of GDP at constant 1994

prices (%)
111.3
111.5
110.9
112.2
112.5
110.7
106.7
111.0
111.7
110.3
111.6
110.5
110.4
106.5
113.0
113.4
114.5
122.0
123.5
111.8
107.5
GDP
Postal service and

telecommunication
Number of telephone (piece)
Turnover of postal service (mill
VND)
933,355
1,034,631
1,337,000
1,350,000
1,380,000
2,276,200
2,496,700
2,534,758
3,318,700
3,312,400
3,725,500
3,798,000
3,900,000
28,331
35,911
59,225
83,360
103,458
133,312
157,494
Trade
Retail sales of domestic sector
(Bill VND)
86
KEY STATISTICS IN CANTHO 2000-2009

2003
2004
2005
2006
2007
2008
2009
Urban district
Rural district
Ward
30
30
30
30
33
33
44

government
Commune
33
33
33
33
32
32
36
1,114.3
1,123.5
1,134.5
1,135.2
1,159.0
1,180.9
1,189.6
Male
567.3
552.5
556.9
558.2
571.2
583.6
590.7
Female
547.0
571.0
577.6
577.0
587.8
597.3
598.9
Urban
555.6
560.0
566.6
569.9
601.5
615.5
783.1
Rural
558.7
563.5
567.9
565.3
557.5
565.4
406.5
802.0
808.0
816.0
816.5
827.0
842.8
849.0
484.8
487.4
497.2
509.6
520.7
530.8
541.0
260.3
255.9
258.2
260.5
262.0
263.2
265.1
3.8
75.9
81.0
86.1
91.1
95.6
98.9
220.7
155.6
158.0
163.0
167.6
172.0
177.1
959.5
1,026.7
1,169.6
2,070.4
2,284.9

By sex
By residence
Population density
(Person/km2) labour
Pers)
fishing
Services
labour in local state sector
(Thous. VND)
GDP
VND)
9,086.3
11,468.000
13,690.000
17,974.300
22,484.1
31,958.2
37,202.4
8,759.2
11,055.2
13,194.7
17,600.4
21,335.9
31,222.1
36,417.9
327.1
412.8
495.3
373.9
399.2
736.1
784.6
GDP at constant 1994 prices

(Bill VND)
6,333.5
7,391.3
8,574.5
9,928.9
11,544.7
13,292.7
15,029.4
14,722.4
6,052.2
7,063.0
8,206.5
9,725.9
11,306.8
12,994.8
281.3
328.3
368.0
203.0
237.9
297.9
307.1
Structure of GDP at current

price (%)
100.0
100.0
100.0
100.0
100.0
100.0
100.0
96.4
95.6
95.7
94.8
94.9
94.4
94.7
3.6
4.4
4.3
5.2
5.1
5.7
5.3

1994 prices (%)
111.9
116.7
115.8
116.2
116.3
115.1
113.1
111.8
116.7
115.8
115.0
115.7
114.8
113.3
115.9
116.7
91.2
108.8
117.2
125.2
103.1
111,465
139,415
226,910
501,716
1,101,987.0
1,817,000
2,224,000.0
Turnover of postal service

(mill VND)
234,760
384,200
338,000
429,500
843,300
955,300
1,003,700
8,315,806
10,378,115
12,988,178
15,968,184.0
16,195,400
17,111,800
Postal service and

telecommunication
Trade
sector (Bill VND)

KEY STATISTICS IN DANANG 2000-2009
2003
2004
2005
2006
2007
2008
2009
Urban district
Rural district
Ward
33
33
33
33
45
45
45
Commune
14
14
14
14
11
11
11
747.1
764.6
779.0
792.6
806.7
868.8
890.5
Male
369.0
369.8
377.7
385.3
393.3
427.1
439.2
Female
378.1
394.7
407.3
407.3
413.4
441.7
451.3
Urban
590.8
607.9
672.6
686.7
699.8
747.9
773.5
Rural
156.3
156.7
106.4
105.5
106.9
120.9
117.0

By sex
By residence
Population density
(Person/km2) labour
Labour in state sector
(Thous. Pers)
fishing
595.0
609.0
622.0
631.0
642.0
640.6
656.6
288.4
290.0
302.5
365.1
374.7
374.9
383.2
74.5
70.0
43.3
47.3
37.8
37.8
38.7
112.2
113.3
115.4
114.1
118.9
119.0
121.6
203.7
218.0
Services
101.7
106.7
128.4

(Thous. VND)
906.1
962.1
1,318.8
218.1
222.9
1,727.1
2,322.4

VND)
7,767.2
9,902.0
11,690.8
12,865.1
7,198.0
9,090.1
10,863.9
12,153.1
15,284.0
20,818.7
22,115.7
14,472.3
19,956.4
569.2
811.9
827.0
21,200.2
711.9
811.7
862.3

(Bill VND)
4,823.3
5,462.8
915.6
6,214.3
6,776.1
7,545.4
8,302.1
10,274.0
GDP
4,438.8
5,012.7
5,727.5
6,285.0
6,992.0
7,656.4
9,520.4
384.5
450.1
486.8
491.1
553.5
645.7
753.6

price (%)
100.0
100.0
100.0
100.0
100.0
100.0
100.0
92.7
92.8
91.9
92.8
92.7
92.2
92.1
7.3
7.2
8.1
7.2
7.3
7.8
7.9

1994 prices (%)
112.6
113.2
113.8
109.0
111.3
110.5
106.3
112.5
96.8
104.5
121.5
106.4
101.6
101.4
116.1
111.7
113.2
100.9
110.2
119.3
119.1
127,940
163,567
211,533
888,615
1,550,715
2,860,066
2,903,300
Number of postal service

(mill VND)
376,000
436,300
762,000
1,314,000
2,766,000
3,315,000
3,481,000
15,603.9
17,708.0
26,781.0
30,214.0
41,649.0
47,910.0
50,894.0
Postal service and

telecommunication
Trade
sector (Bill VND)
88

KEY STATISTICS IN HAIPHONG 2000-2009
2003
2004
2005
2006
2007
2008
2009
Urban district
Rural district
Town
Ward
57
57
57
57
70
70
70

government
10
10
10
Commune
152
152
152
152
143
143
143
1,754.1
1,770.8
1,790.3
1,807.5
1,827.7
1,824.1
1,841.7
Male
865.5
875.3
906.9
893.4
882.0
903.1
913.2
Female
888.6
895.5
883.4
914.1
945.7
921.0
928.5
Urban
646.4
804.9
715.7
731.1
740.7
815.9
849.1
Rural
1,107.7
965.9
1,074.6
1,076.4
1,087.0
1,008.2
992.6
1,149.0
1,167.0
1,174.0
1,188.0
1,202.0
1,212.0
1,223.0
957.0
964.3
972.5
970.6
979.9
440.8
351.4
315.5
314.9
317.9
257.2
250.4
270.6
270.1
272.6
259.0
362.0
386.4
385.6
389.4
2,292.6
2,358.1

By sex
By residence
Population density
(Person/km2) labour
Pers)
872.7
Agriculture, forestry and fishing
476.8
168.9
Services
227.0

(Thous. VND)
881.3
956.7
1,091.0
GDP
GDP at current price (Bill VND)
14,149.2
17,563.0
21,371.5
25,548.8
31,265.1
34,751.2
38,625.9
11,650.7
14,739.7
18,250.4
21,766.0
26,385.1
29,327.0
32,597.0
2,498.5
2,823.3
3,121.1
3,782.8
4,880.0
5,424.1
6,028.9

(Bill VND)
10,467.2
12,522.0
14,043.1
15,801.4
17,827.4
20,133.2
21,633.0
8,373.8
10,218.5
11,597.1
12,992.0
14,650.9
16,245.8
17,478.4
2,093.4
2,303.5
2,446.0
2,809.4
3,176.5
3,887.4
4,154.6

price (%)
100.0
100.0
100.0
100.0
100.0
100.0
100.0
82.4
83.9
84.3
82.2
82.2
80.7
80.8
17.6
16.1
15.7
17.8
17.8
19.3
19.2
Index of GDP at constant 1994

prices (%)
110.4
119.6
112.0
112.5
112.8
110.3
111.2
110.1
122.0
112.4
101.7
101.6
110.1
109.2
111.8
110.0
110.3
114.9
113.1
111.9
119.1
164,131
243,927
251,000
360,000
491,100
598,200
572,700
Turnover of postal service (mill

VND)
555,580
544,800
571,100
564,500
787,600
858,200
11,552
13,738
17,087
24,310
27,469
Postal service and

telecommunication
Trade
Retail sales of domestic sector
(Bill VND)
7,236
9,001
HEALTH & LIVING STANDARD

NUMBER OF HEALTH ESTABLISHMENT
2000
2001
2002
2003
2004
2005
2006
2007
2008
2009
Unit
TOTAL
13,117
13,172
13,095
13,162
13,149
13,243
13,232
13,438
13,460
13,450
Hospital
835
836
842
842
856
878
903
956
974
1,002
Regional polyclinic
936
928
912
930
881
880
847
829
781
682
92
71
76
77
53
53
51
51
40
43
10,271
10,385
10,396
10,448
10,516
10,613
10,672
10,851
10,917
10,979
Medical service units

in offices, enterprises
918
891
810
810
789
769
710
710
710
710
Others
65
61
59
55
54
50
49
41
38
34
Sanatorium and
rehabilitation hospital
in communes,
precincts
Index (Previous year = 100) - %

TOTAL
98.9
100.4
99.4
100.5
99.9
100.7
99.9
101.6
100.2
99.9
Hospital
100.2
100.1
100.7
100.0
101.7
102.6
102.8
105.9
101.9
102.9
Regional polyclinic
91.4
99.1
98.3
102.0
94.7
99.9
96.3
97.9
94.2
87.3
Sanatorium and
rehabilitation hospital
82.1
77.2
107.0
101.3
68.8
100.0
96.2
100.0
78.4
107.5

in communes,
precincts
101.6
101.1
100.1
100.5
100.7
100.9
100.6
101.7
100.6
100.6

in offices, enterprises
82.0
97.1
90.9
100.0
97.4
97.5
92.3
100.0
100.0
100.0
Others
98.5
93.8
96.7
93.2
98.2
92.6
98.0
83.7
92.7
89.5
Source: Statistical Yearbook 2010 Excluding private establishments.
90
NUMBER OF HEALTH ESTABLISHMENT UNDER PROVINCIAL DEPARTMENT OF HEALTH IN 2008 BY

PROVINCE (UNIT)
Total
Hospital
Regional
polyclinic
Sanatorium
and
rehabilitation
hospital
Medical
service unit
WHOLE COUNTRY
12,670
915
770
32
10,917
Red River Delta
2,763
191
103
2,450
Ha Noi
665
36
46
Vinh Phuc
158
11
137
Bac Ninh
146
11
126
Quang Ninh
217
21
186
Hai Duong
287
17
263
Hai Phong
255
24
224
Hung Yen
178
16
Thai Binh
305
18
285
Ha Nam
133
12
Nam Dinh
251
17
229
Ninh Binh
577
162
116
168
10
12
145
2,217
134
186
1,888
Ha Giang
208
13
20
175
Cao Bang
238
16
23
199
Bac Kan
140
10
Tuyen Quang
166
12
13
Lao Cai
212
12
36
Yen Bai
210
12
19
Thai Nguyen
212
15
13
180
Lang Son
265
14
24
226
Bac Giang
269
15
24
229
Phu Tho
297
17
275
North-West
736
46
70
617
Dien Bien
135
10
18
Lai Chau
112
Son La
243
15
23
North-East
Hoa Binh
North-Central Coast
246
14
22
2,043
108
102
122
1
140
164
178
106
98
203
1,826
210

PROVINCE (UNIT)
Total
Hospital
Regional
polyclinic
Sanatorium
and
rehabilitation
hospital
Medical
service unit
Thanh Hoa
685
35
14
634
Nghe An
546
24
43
478
Ha Tinh
300
17
20
262
Quang Binh
173
Quang Tri
158
11
141
Thua Thien-Hue
181
13
14
152
52
876
South-Central Coast
159
1,023
88
Da Nang
69
12
Quang Nam
273
22
10
Quang Ngai
202
16
Binh Dinh
183
17
159
Phu Yen
132
11
13
106
56
240
178
Khanh Hoa
164
10
15
137
Central Highlands
823
67
48
701
Kon Tum
116
96
Gia Lai
243
17
16
209
Dak Lak
202
20
Dak Nong
78
Lam Dong
184
14
22
145
South East
1,039
180
71
1,259
127
80
Ninh Thuan
75
Binh Thuan
141
13
10
Binh Phuoc
117
Tay Ninh
112
12
95
Binh Duong
107
89
Dong Nai
201
17
13
Ba Ria - Vung Tau
96
10
TP. Ho Chi Minh
410
54
29
322
1,806
154
129
1,520
Mekong River Delta
63
117
102
171
80
92

PROVINCE (UNIT)
Total
Hospital
Regional
polyclinic
Sanatorium
and
rehabilitation
hospital
Medical
service unit
Long An
211
16
190
Tien Giang
201
16
16
169
Ben Tre
178
10
160
Tra Vinh
112
15
88
Vinh Long
116
101
Dong Thap
168
12
13
An Giang
180
15
11
154
Kien Giang
157
15
16
126
Can Tho
83
15
60
Hau Giang
80
64
Soc Trang
128
11
12
105
Bac Lieu
74
Ca Mau
118
11
Source: Statistical Yearbook 2009 Excluding private establishments
142
64
97
NUMBER OF PATIENT BEDS

2000
2001
2002
2003
2004
2005
2006
2007
2008
2009
Unit (Thous.Beds)
TOTAL
192.0
192.5
192.6
192.9
196.3
197.2
198.4
210.8
219.8
232.9
Hospital
110.7
112.5
114.4
117.3
124.3
127.0
131.5
142.8
151.8
163.9
9.4
9.4
9.2
9.3
9.0
9.3
9.3
9.2
8.7
8.1
Sanatorium and
rehabilitation
hospital
Regional polyclinic
12.2
10.4
10.7
10.8
8.0
7.7
4.4
4.4
4.3
4.9
Medical service
units in communes,
precincts
49.1
49.7
47.9
45.1
44.6
45.8
46.1
47.3
48.0
49.4
Medical service
units in offices,
enterprises
8.3
8.2
8.3
8.3
8.2
5.4
5.0
5.0
5.0
5.0
Others
2.3
2.3
2.1
2.1
2.2
2.0
2.2
2.1
2.0
1.6
Bed per 10000

inhabitant (Bed)
24.7
24.5
24.2
23.8
23.9
23.7
23.6
25.0
25.8
27.1
TOTAL
98.0
100.3
100.0
100.2
101.8
100.5
100.6
106.3
104.2
106.0
Hospital
100.7
101.6
101.7
102.4
106.0
102.2
103.5
108.6
106.3
108.0
Regional polyclinic
90.4
100.0
98.6
101.1
96.6
103.3
100.4
98.9
94.4
93.2
Sanatorium and
rehabilitation
hospital
93.1
85.2
102.5
100.9
74.5
96.3
57.1
101.1
97.8
111.8
Medical service
units in communes,
precincts
99.6
101.2
96.3
94.3
99.0
102.7
100.6
102.6
101.4
103.0
Medical service
units in offices,
enterprises
78.3
98.8
100.1
100.0
99.1
65.9
92.0
100.0
100.0
100.0
Others
94.2
95.3
95.8
101.8
98.2
90.9
107.5
97.0
93.9
83.2
Bed per 10000

inhabitant (Bed)
96.7
98.9
98.7
98.3
100.4
99.2
99.4
105.1
103.1
104.9
94
NUMBER OF HEALTH STAFF

2000
2001
2002
2003
2004
2005
2006
2007
2008
2009
Thous .pers.
Medical staff
Doctors
39.2
41.0
44.5
47.2
50.1
51.5
52.8
54.8
57.3
60.8
Assistant physicians
50.8
50.9
50.6
48.7
49.2
49.7
48.8
48.8
49.8
51.8
Nurses
46.2
45.9
46.4
47.8
49.2
51.6
55.4
60.3
65.1
71.5
Midwives
14.2
14.5
15.4
16.2
17.5
18.1
19.0
20.8
23.0
25.0
5.0
5.2
5.6
5.8
6.1
6.2
6.3
6.5
6.7
7.1
Pharmacists of high
degree
6.0
6.0
6.1
5.6
5.6
5.6
5.5
5.7
5.8
5.7
Pharmacists of middle
degree
7.8
8.5
9.0
9.7
9.1
9.5
10.8
12.4
13.9
15.9
Assistant Pharmacists
9.3
9.6
9.6
9.4
7.9
8.1
7.9
8.5
8.6
8.1
106.1
Doctors per 10000

inhabitant (Pers.)
Pharmaceutical staff

Medical staff
Doctors
105.7
104.6
108.5
106.2
106.1
102.7
102.6
103.8
104.6
Assistant physicians
99.2
100.2
99.3
96.2
101.1
100.9
98.4
100.0
102.0
104.1
Nurses
101.5
99.4
101.2
103.0
103.0
104.8
107.5
108.9
107.9
109.9
Midwives
104.4
102.1
106.5
105.5
107.6
103.5
105.1
109.4
110.5
109.0
Doctors per 10000

inhabitant
104.2
103.2
107.0
104.6
105.3
101.4
101.6
102.7
103.5
104.9
Pharmacists of high
degree
103.4
100.0
102.1
91.2
99.3
99.8
98.4
103.8
102.1
98.1
Pharmacists of middle
degree
109.9
109.0
106.6
106.9
94.0
104.8
113.3
114.7
112.2
113.9
Assistant Pharmacists
100.0
103.2
99.9
98.2
84.4
102.5
97.0
108.4
100.6
94.3
Pharmaceutical staff
MONTHLY AVERAGE INCOME PER CAPITA AT CURRENT PRICES BY RESIDENCE AND BY

REGION (THOUS. VNDS)
Whole Country
1999
2002
2004
2006
2008
295.0
356.0
484.0
636.0
995.0
By Residence
Urban
517.0
622.0
815.0
1,058.0
1,605.0
Rural
225.0
275.0
378.0
506.0
762.0
By Region
Red River Delta
282.0
358.0
498.0
666.0
1,065.0
Northern Midlands
and Mountain
199.0
237.0
327.0
442.0
657.0
North and South

Central Coast
229.0
268.0
361.0
476.0
728.0
Central Highlands
345.0
244.0
390.0
522.0
795.0
South East
571.0
667.0
893.0
1,146.0
1,773.0
Mekong River Delta
342.0
371.0
471.0
628.0
940.0

MONTHLY AVERAGE CONSUMPTION EXPENDITURE PER CAPITA AT CURRENT PRICES BY
RESIDENCE AND BY REGION THOUS.VNDS)
1999
2002
2004
2006
2008
221.0
269.0
360.0
460.0
705.0
Urban
373.0
461.0
595.0
738.0
1,115.0
Rural
175.0
211.0
284.0
359.0
548.0
Whole Country
By Residence
By Region
Red River Delta
223.0
274.0
378.0
479.0
725.0
Northern Midlands
and Mountain
167.0
201.0
265.0
336.0
500.0
North and South

Central Coast
178.0
217.0
288.0
362.0
559.0
Central Highlands
251.0
202.0
295.0
391.0
606.0
South East
385.0
476.0
611.0
785.0
1,240.0
Mekong River Delta
246.0
258.0
335.0
435.0
624.0
96
GENERAL POVERTY RATE AND FOOD POVERTY RATE BY REGION (%)

2002
2004
2006
28.9
19.5
16.0
9.9
6.9
22.4
12.1
6.5
4.6
General poverty rate
38.4
29.4
Food poverty rate
14.1
9.4
68.0
58.6
Food poverty rate
28.1
21.8
43.9
31.9
Food poverty rate
17.3
21.8
25.2
19.0
Food poverty rate
10.7
7.6
51.8
33.1
Food poverty rate
17.0
12.3
10.6
5.4
3.2
1.8
23.4
19.5
7.6
5.2
Whole Country
Food poverty rate
By Region
Red River Delta
Food poverty rate
8.9
North East
25.0
North West
49.0
North Central Coast

29.1
South Central Coast

12.6
Central Highlands
28.6
South East
Food poverty rate
3.8
Mekong River Delta

Food poverty rate
10,3

MONTHLY AVERAGE INCOME PER EMPLOYEE IN LOCAL STATE SECTOR AT CURRENT PRICES BY PROVINCE
(THOUS. VNDS)
REGION/ PROVINCE
TOTAL VIETNAM
2003
979.7
Red River Delta
2004
1,068.5
2005
1,297.1
2006
1,565.3
2007
1,876.0
956
1,207
1,516
1,837
2008
2,159.0
Prel.2009
2,501.3
2,014
2,396
2,202
2,564
Ha Noi
980
980
1,417
1,759
2,082
Ha Tay
805
805
958
1,114
1,640
Vinh Phuc
725
921
1,123
1,416
1,736
1,950
2,498
Bac Ninh
867
946
1,185
1,482
1,785
2,145
2,474
Quang Ninh
966
1,039
1,279
1,541
1,887
1,913
2,116
Hai Duong
992
1,064
1,261
1,459
1,563
1,771
1,941
Hai Phong
881
957
1,091
1,398
1,775
2,293
2,358
Hung Yen
788
884
964
1,247
1,501
1,801
2,074
Thai Binh
817
958
1,243
1,626
2,023
2,143
2,594
Ha Nam
805
979
1,273
1,533
1,720
1,745
2,230
Nam Dinh
803
885
949
1,455
1,682
1,810
2,074
Ninh Binh
639
2,757
Northern Midlands
and Mountain
705
1,050
1,532
1,882
2,175
1,037
1,195
1,493
1,787
2,109
2,510
1,202
1,495
1,683
2,257
2,560
Ha Giang
946
1,027
Cao Bang
982
1,079
1,324
1,690
2,165
2,393
2,780
Bac Kan
881
951
1,343
1,135
1,901
2,003
2,077
Tuyen Quang
940
1,032
1,247
1,480
1,973
2,104
2,418
Lao Cai
963
1,021
1,136
1,548
1,884
2,293
2,652
2,093
Yen Bai
976
1,053
1,134
1,261
1,407
1,708
1,014
1,064
1,258
1,506
1,928
2,052
2,244
Lang Son
887
988
1,024
1,504
1,704
2,339
2,709
Bac Giang
930
976
1,225
1,426
1,774
1,932
2,702
Phu Tho
907
970
1,082
1,469
1,606
1,650
1,664
1,421
1,478
1,884
2,377
2,659
2,897
2,596
Thai Nguyen
Dien Bien
Lai Chau
1,070
1,090
1,243
1,569
1,915
2,157
Son La
1,025
1,046
1,186
1,508
1,944
2,279
3,192
839
1,000
1,080
1,316
1,452
1,902
2,306
Hoa Binh
North and South
Central Coast
1,014
1,239
1,433
1,769
2,079
2,340
Thanh Hoa
931
988
1,271
1,475
1,753
2,058
2,376
Nghe An
878
942
1,160
1,160
1,645
1,963
2,263
Ha Tinh
924
942
1,098
1,394
1,632
1,709
2,255
Quang Binh
914
919
1,156
1,268
1,502
2,076
2,521
Quang Tri
929
992
1,140
1,418
1,787
1,984
2,406
Thua Thien Hue
976
1,153
1,384
1,624
1,994
2,040
2,489
Da Nang
900
962
1,319
1,438
1,567
1,727
2,322

MONTHLY AVERAGE INCOME PER EMPLOYEE IN LOCAL STATE SECTOR AT CURRENT PRICES BY PROVINCE
(THOUS. VNDS)
REGION/ PROVINCE
TOTAL VIETNAM
2003
979.7
Red River Delta
2004
1,068.5
2005
1,297.1
2006
1,565.3
2007
1,876.0
956
1,207
1,516
1,837
2008
2,159.0
Prel.2009
2,501.3
2,014
2,396
2,202
2,564
Ha Noi
980
980
1,417
1,759
2,082
Ha Tay
805
805
958
1,114
1,640
Vinh Phuc
725
921
1,123
1,416
1,736
1,950
2,498
Bac Ninh
867
946
1,185
1,482
1,785
2,145
2,474
Quang Ninh
966
1,039
1,279
1,541
1,887
1,913
2,116
Hai Duong
992
1,064
1,261
1,459
1,563
1,771
1,941
Hai Phong
881
957
1,091
1,398
1,775
2,293
2,358
Hung Yen
788
884
964
1,247
1,501
1,801
2,074
Thai Binh
817
958
1,243
1,626
2,023
2,143
2,594
Ha Nam
805
979
1,273
1,533
1,720
1,745
2,230
Nam Dinh
803
885
949
1,455
1,682
1,810
2,074
Ninh Binh
639
2,757
Northern Midlands
and Mountain
705
1,050
1,532
1,882
2,175
1,037
1,195
1,493
1,787
2,109
2,510
1,202
1,495
1,683
2,257
2,560
Ha Giang
946
1,027
Cao Bang
982
1,079
1,324
1,690
2,165
2,393
2,780
Bac Kan
881
951
1,343
1,135
1,901
2,003
2,077
Tuyen Quang
940
1,032
1,247
1,480
1,973
2,104
2,418
Lao Cai
963
1,021
1,136
1,548
1,884
2,293
2,652
2,093
Yen Bai
976
1,053
1,134
1,261
1,407
1,708
1,014
1,064
1,258
1,506
1,928
2,052
2,244
Lang Son
887
988
1,024
1,504
1,704
2,339
2,709
Bac Giang
930
976
1,225
1,426
1,774
1,932
2,702
Phu Tho
907
970
1,082
1,469
1,606
1,650
1,664
1,421
1,478
1,884
2,377
2,659
2,897
2,596
Thai Nguyen
Dien Bien
Lai Chau
1,070
1,090
1,243
1,569
1,915
2,157
Son La
1,025
1,046
1,186
1,508
1,944
2,279
3,192
839
1,000
1,080
1,316
1,452
1,902
2,306
Hoa Binh
North and South
Central Coast
1,014
1,239
1,433
1,769
2,079
2,340
Thanh Hoa
931
988
1,271
1,475
1,753
2,058
2,376
Nghe An
878
942
1,160
1,160
1,645
1,963
2,263
Ha Tinh
924
942
1,098
1,394
1,632
1,709
2,255
Quang Binh
914
919
1,156
1,268
1,502
2,076
2,521
Quang Tri
929
992
1,140
1,418
1,787
1,984
2,406
Thua Thien Hue
976
1,153
1,384
1,624
1,994
2,040
2,489
Da Nang
900
962
1,319
1,438
1,567
1,727
2,322
KEY INTERNATIONAL ECONOMIC DATA

GDP REAL GROWTH RATE (%)
2005
2006
2007
2008
2009
2010
Japan
1.9
2.4
2.4
-1.2
-5.2
1.6
China
10.4
11.1
13.0
9.6
8.7
9.7
Hong Kong
7.1
7.0
6.4
2.1
-2.7
5.0
Taiwan
4.2
4.9
6.0
0.7
-1.9
4.8
South Korea
4.2
5.0
5.1
2.2
0.2
5.8
Indonesia
5.7
5.5
6.3
6.0
4.5
6.0
Malaysia
5.0
5.9
6.2
4.6
-1.7
4.5
Philippines
4.9
5.4
7.1
3.8
0.9
5.1
Singapore
6.6
7.9
8.2
1.4
-2.0
5.5
Thailand
4.5
5.0
4.9
2.5
-2.3
4.4
Vietnam
8.4
8.2
8.4
6.2
5.3
6.1
India (CY)
9.2
9.7
9.9
6.3
5.7
7.9
Australia
2.8
2.8
4.9
2.2
0.3
2.8
New Zealand
2.8
1.5
3.1
-0.7
-1.0
3.1
Source: IMA Asia Report 2010
INFLATION RATE, CPI YEAR AVERAGE (%)

2005
2006
2007
2008
2009
2010
Japan
-0.3
0.3
0.0
1.4
-1.4
-0.3
China
1.8
1.5
4.8
5.9
-0.7
4.5
Hong Kong (composite

CPI)
0.9
2.0
2.0
4.3
0.6
2.0
Taiwan
2.3
0.6
1.8
3.5
-0.9
2.5
South Korea
2.8
2.2
2.5
4.7
2.8
3.5
Indonesia
10.5
13.1
6.4
9.8
4.8
6.0
Malaysia
3.0
3.6
2.0
5.4
0.6
2.0
Philippines
7.7
6.3
2.8
9.3
3.3
5.5
Singapore
0.5
1.0
2.1
6.5
0.2
2.5
Thailand
4.5
4.7
2.2
5.4
-0.9
3.0
Vietnam
8.3
6.6
8.5
23.1
6.7
11.0
India (CY CPI urban

non-manual workers)
4.6
6.6
6.5
7.7
11.7
15.0
Australia
2.7
3.5
2.3
4.4
0.6
2.0
New Zealand
3.0
3.4
2.4
4.0
2.1
1.8
100
EXCHANGE RATE TO US$1, YEAR AVERAGE
Japan
2005
2006
2007
2008
2009
2010
110.00
116.00
118.00
103.00
94.00
98.00
China
8.19
7.97
7.61
6.95
6.83
6.50
Hong Kong
7.77
7.77
7.80
7.79
7.75
7.75
Taiwan
32.20
32.50
32.80
31.50
33.10
30.90
South Korea
1024.00
955.00
929.00
1100.00
1277.00
1150.00
Indonesia
9751.00
9141.00
9164.00
9757.00
10356.00
9500.00
Malaysia
3.79
3.66
3.43
3.34
3.52
3.39
Philippines
55.00
51.30
46.10
44.50
47.60
46.70
Singapore
1.66
1.59
1.51
1.41
1.45
1.45
Thailand
40.20
37.90
32.20
33.00
34.30
32.70
Vietnam
15832.00
15970.00
16063.00
16506.00
17860.00
19626.00
India (FY)
44.10
45.30
41.20
43.80
48.30
46.90
Australia
0.76
0.79
1.19
1.20
1.27
1.10
New Zealand
0.70
0.65
1.36
1.43
1.60
1.45
Mobile Insights
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provides an in-depth look of developments in the telco industry
covering both network services and handsets. MI revealed that
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Boost awareness and create excitement about mobile TV and
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AND DID YOU KNOW?
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more questions?
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Offices in top
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KNOW your consumer

GROW your business

2011 Pocket Reference Book: Vietnam

HOW TO GET VIETNAMESE SAVING IN A BANK

WHAT ARE THE TOP CONCERNS OF VIETNAMESE

WANT THE ANSWER? JUST ASK NIELSEN.

WHICH MEDIA VEHICLE GIVES

WANT THE ANSWER? JUST ASK NIELSEN.

WANT THE ANSWER? JUST ASK NIELSEN.

AND DID YOU KNOW?

Green Tea Here,

NIELSEN INSIGHTS - AT A GLANCE

Nielsen Global Consumer Confidence Survey

Vietnam Pocket Reference Guide 2011 Nielsen

NIELSEN INSIGHTS - AT A GLANCE 01

NIELSEN INSIGHTS - AT A GLANCE

Asia Pacific (AP) Country Abbreviations

2007 - 2010 Consumer Confidence Index: Vietnam

NIELSEN INSIGHTS - AT A GLANCE 03

Global Country Consumer Confidence Rankings

Nielsen Business Barometer Survey

Vietnam Pocket Reference Guide 2011 Nielsen

NIELSEN INSIGHTS - AT A GLANCE

Perceptions of local job prospects over the NEXT 12 Months

Base : All respondents n=10088

Perceptions of state of personal finances over the NEXT 12 Months

Base : All respondents n=10088

NIELSEN INSIGHTS - AT A GLANCE 05

How to utilize spare cash after covering essential living expenses VN

Putting into savings

Out of home entertainment

Paying off debts / credit cards / loans

Investing in shares of stock / mutual funds

Home improvements / decorating

Base : All respondents n=505

Vietnam Pocket Reference Guide 2011 Nielsen

NIELSEN INSIGHTS - AT A GLANCE

Major Concerns over the next 6 months

Increasing food prices

Increasing utility bills (electricity, gas, heating, etc)

Childrens' education and/or welfare

Parents' welfare and happiness 4 6

Second biggest concern

Tolerance towards other countries values 0 1

Major Concerns over the next 6 months

Increasing food prices

Increasing utility bills (electricity, gas, heating, etc)

Increasing fuel prices 4 6

Tolerance towards different religions

NIELSEN INSIGHTS - AT A GLANCE 07

Do you think your country is in an economic recession at the

Base : All respondents n=7009

Do you think your country will be out of an economic recession in

Base : All Respondents who answered Yes Q8 (Code 1) n=3425

Vietnam Pocket Reference Guide 2011 Nielsen

NIELSEN INSIGHTS - AT A GLANCE

Competitive pressures, inflation and how to pass on price

Consumer trends toward savings and buying Vietnamese

What are top concerns of business leaders?

2010 2nd half

5) Petrol prices (22%)

5) Wages growth (18%)