Midwest Academy Strategy Chart

Goals Organizational Considerations Constituents, Allies and Foes Targets Tactics

Long-term

What resources does the organization have to use in this campaign?

Who cares about the issue?

Primary Target (who has the power to give you what you want?)

What the constituents will do to the decisionmaker to make them say YES to the GOALS.

Intermediate Goals

How will it build your organization?

Potential Allies? Short-term Internal problems in the way? Opponents? Secondary Target (if applicable

Midwest Academy Strategy Chart

Goals Organizational Considerations Constituents, Allies, Foes (People Power)
Constituents: Who cares enough about this issue to join in the fight? (issue as the
specific solution youve decided on)

Decision Maker (Target)

The person who has the power to give you what you want!
Always a person with a name, not an institution! Use a different chart for each target.

Tactics (and Timeline)

What you (or each constituency group) will do to SHOW your power. Tactics get you
what you want from the decision-maker

Long-term What you really want. Ex: Affordable health care for all. Intermediate What you are trying to win now. Ex: expand Healthy Children Program.
a) What counts as victory? b) How will you win concrete improvements in people's lives? c) How will the campaign give people a sense of their own power? d) How will it alter the relations of power?

What resources can you put in?

People? Money? Time? Access to money or facilities? Be Specific!

How will you build the organization?

New Members Money to raise New leaders Public recognition

Whose problem is it? What do they gain if they win? What risks are they taking? What power do they have over the target? Into what groups are they organized?

Primary Target
Who has the power to give you what you want? What power do you have over them?

How much? How many? Be specific! Internal Problems that are in the way?
Dont just list, how will you solve them?

Allies
Who can help win individual goals or increase power over the target?

Secondary Target
Who holds your primary target accountable or holds power over them? What influence do you have

Short Term What are the Shortterm Goals or Partial Victories that can be steps towards the intermediate goal? Ex: get bill out of committee in state

Opponents
Who actively organizes against you? Can you proactively neutralize any opponents?

Tactics must: Clearly show your power Be flexible & creative Be directed at a specific target Resonate w members Escalate through a timeline Tactics include: Official contact: meetings, letters, phone calls Educational, awareness-raising events Public pressure: callins, e-mail or letterwriting campaigns Media events: press conferences, media releases, oped/editorials, etc. Petition Drive, election

leg.
Goals are always concrete improvements in peoples lives!

over them?

campaign, questions at town hall meetings