Fox Entertainment Marketing Mix

Product The company has operations in four business segments: Filmed Entertainment, Television Stations, Television Broadcast Network and Cable Network Programming. The Filmed Entertainment segment is involved in the acquisition and production of animated motion pictures and live-action pictures for licensing and distribution primarily in the US, Canada and Europe. The segment also produces original television programs in Canada and the US. The company engages in productions of feature films and television shows. In April of 2010 Fox joined a group of firms to form a joint venture (Pearl Mobile DTV Company LLC) to develop a new national mobile content service. The service will allow member companies to provide content to mobile devices, including live and on-demand video, local and national news from print and electronic sources, as well as sports and entertainment programming. Other participants include NBC & Telemundo, and ION -and the nine local broadcast groups, which are Belo, Cox, E.W. Scripps, Gannett, Hearst, Media General, Meredith, Post Newsweek and Raycom. Price In January of 2010 News Corporation offered to purchase the 18% of Fox that it doesn't already own for $33.54 per share In 2002 The Fox Network commanded 23 cents per subscriber, but planned to increase affiliate fees from cable operators when current long-term carriage deals expired. The higher per-subscriber fees and advertising revenue gains will continue to boost the cable network unit's financials. The FoxConnect website advertises Family Guy Volume 8 DVD at $33.99 Place Fox distributes films through several businesses including Fox Filmed Entertainment (FFE), Twentieth Century Fox Television (TCFTV), Twentieth Television and Fox Television Studios (FtvS). Fox Television Stations owns and operates 35 full power stations. Fox Television Stations operates two stations in nine designated market areas (DMAs), including New York, Los Angeles and Chicago. Of the 35 full power stations, 25 stations are affiliates of FOX Broadcasting Company.

Promotion Fox has employed branded integration techniques in co-promoting Unilever's Degree for Men deodorant and its drama series 24. The connection - the overlapping brand attributes of protection, risk-taking and adventure. In 2010, Fox initiated its Meet the Family Guy promotion which involves a Young Adult/College Key Market Event Tour & National Social Media Umbrella Campaign. In March of 2010 Fox News began promoting Sarah Palins, Real American Stories, described as a program about folks who have experienced real-life adversity. The Fox Connect Website is promoting a $10 rebate on Glee Volume one-the first season.

General Electric Marketing Mix

Introduction General Electric originated in 1892 when Thomson-Houston Electric and Edison General Electric merged. Initially focusing on products such as toasters, motors and light bulbs, it is now a diversified company composed of media, financial services and technology divisions. These divisions provide business and consumer financing services, media content as well as products , such as aircraft engines, power generation, water processing, and security technology. In 2005, the company restructured its operations into six business segments: infrastructure, commercial finance, consumer finance, healthcare, NBC Universal and industrial.

Product General Electrics capital finance segment includes commercial loans, operating leases, home loans, credit cards, and personal loans. GEs technology division produces Intrusion and fire detection products, card access systems, aircraft replacement parts, jet engines, medical diagnostics, medical imaging as well as patient monitoring equipment. The company also provides products related to energy infrastructure such as wind turbines, gas turbines, water purification systems, and aircraft engine derivatives. General Electrics NBC Universal Division operates cable networks, and produces motion pictures. Products produced in GEs Consumer and Industrial Division includes refrigerators, washers, microwave ovens, residential air conditioners as well as electric and gas rangers. Price General Electric introduced a Power by the Hour program for its aircraft engines, in recognition that its customers were not merely purchasing its airplane engines, but also the ability to minimize downtime through its maintenance and service initiatives. In 2004 GE raised prices in for its Infrastructure Water and Process technology customers as a result of increasing cost pressures in a global economy, citing marketplace conditions for water treatment solutions which made it more expensive to do business. General Electrics healthtmagination initiative involves the reduction of prices in its medical imaging imaging and diagnostics business as a result of reduced customer spending in

these areas. Place General Electric is headquartered in Fairfield Connecticut, at 3135 Easton Turnpike. GE has subsidiaries located in Singapore, Mexico, Munich, China and Ontario Canada General Electric has global business projects including Southeast Asia, Northern Asia, Austrialia/New Zealand, Africa, Latin America and Europe. Promotion In 2001, General Electric selected Responsys, Inc., as the preferred vendor to implement GE Services Network's email marketing programs. GEs slogan we bring good things to life is among the most recognizable in the world. General Electric has used co-branding to market its products, including Culligan, Calphalon and Lenox.

PepsiCo Marketing Mix

In 1965 Herman W. Lay of the Frito-Lay Company and Donald Kendall of Pepsi-Cola formed PepsiCo. In 1986 operations were combined under PepsiCo Worldwide Foods and PepsiCo Worldwide Beverages. In 2001 PepsiCo merged with Quaker Oats to form a $25 billion company. PepsiCo restructured in 2007 dividing the company into three units food in the US, Drinks concentrated in the US and Food and Drinks marketed abroad. In November 2007, PepsiCo announced a restructuring initiative to split the company into three units, one for food in the US, one for beverages in the US and one for food and drinks abroad.

Product Beverage Products - Diet Pepsi, Gatorade Mountain Dew, Thirst Quencher, Tropicana, Aquafina Bottled Water, Sierra Mist. Savory Food Snacks - Fritos Corn chips, Cheetos, Ruffles Potato Chips, Lays Potato Chips, Tostitos, Doritos. Other Food Products - breakfast cereals, cakes and cake mixes. PepsiCo recently created Baked Snacks North America Business Unit to meet consumers interest in more nutritious snacks and foods.

Price Expenses related to transportation, ingredients and labor continue to pressure the beverage industry toward price increases. PepsiCos drink pricing strategies may be heavily influenced by its working relationship with Wal-Mart whose low price themes put pressure on PepsiCo to hold down prices. The company strives to cut or maintain current prices by cutting overhead and re-engineering the manufacturing process. PepsiCo is expanding its use of inexpensive and recyclable plastic bottles; nevertheless the company has instituted some price increases in recent years, specifically in its overseas markets such as New Delhi and Duba. Place PepsiCo is primarily a US based company with approximately 52% of its revenues located in

the states. PepsiCo is in the midst of making a $1, 000 million investment in China, and a $500 million investment in India. Both initiatives are part of its expansion into international markets and a lessening of its dependence on US sales. In addition the company plans on major capital initiatives in Brazil and Mexico. The company is also acquiring Russias leading Juice Company, Lebedyansky, and V Water located in the United Kingdom. Promotion PepsiCo instituted a so called Pepsi Stuff promotion whereby customers could accumulate Pepsi Points from buying various products these points could be used to by other products, most recently AmazonMP3. A recent promotion involving the NY Yankees was not well received when not enough free tickets were made available. In 2008 PepsiCo employed Tiger Woods to promote a Gatorade brand called Gatorade Tiger. PepsiCo continues is promotional association with the NFL and the Super Bowl specifically marketing Pepsi and Doritos. In 2009 Pepsi launched its Pepsi Throwback campaigned offering a drink with the sugar content of its original product.