I.

SITUATION ANALYSIS eBay's founder Pierre Omidyar felt that an Internet auction site could create a highly efficient market. The idea seemed to have originated out of the difficulty that his fiance faced while trying to collect Pez dispensers from the San Francisco Bay area. Omidyar launched Auction Web (the site's domain name was ebay.com) in September 1995 to enable people to trade. eBay started as a free website and quickly attracted so much traffic that Omidyar needed additional infrastructure to keep pace with the growing business. The company started charging a nominal fee of 10 cents for listing an item and also collected a percentage of the final sale value from the sellers. In September 1996, Omidyar brought in Jeff Skoll, a Stanford graduate, to manage the business, while he concentrated on the technological aspects. As the interaction among individual buyers and sellers increased, complaints from buyers and sellers began to mount. Omidyar urged them to work things out amicably among themselves. Its operations included registration of users, facilitating the auction and maintaining relevant The company provided seven days availability with a few hours maintenance period each week. Members were notified by e-mail when they registered on the site. The company notified them when they were either outbid or had won an auction. The company also sent daily status reports to active sellers and bidders regarding their current auctions. It also maintained a database regarding member registration information, billing accounts, current auctions and historical listings.

II. PROBLEM ANALYSIS eBay is The Worlds Online Marketplace. Founded in 1995, its created a powerful platform for the sale of goods and services by a passionate community of individuals and businesses. On any given day, there are millions of items across thousands of categories for sale on eBay. This site dedicated to fixed price trading, its enables trade on a local, national and international basis with customized sites in markets around the world. Like all business eBay also faced major outage with their performance.

Listed below are some problem or outage eBay encountered along the way.
MANAGEMENT PLANNING INFRASTRUCTURE OF THE WEBSITE

Lack of coordinated IT planning Risk on management Outage of the website Files are corrupted Lack of security features
DATABASE SECURITY

Poor scalability of the website

storage and database Hardware

plans

secured database feature

CENTRALIZED DATABASE

III. DECISION ANALYSIS 1. Management planning  The sites must provide a specific plan.  Management plan must be define. 2. Infrastructure of the website  Must have defined scalability or features of the sites.  Provide hardware and software to increase the function ability of the site. 3. Database security  Must provide security for the sites as well, to ensure business operation and transactions.

4. Centralized Database  The site must provide or developed centralized database.  Create useful and high quality data storage for their operation.

IV. POTENTIAL PROBLEM ANALYSIS Centralized Database As one of the biggest online business in the industry, every business must provide a centralized database to support their day-to-day operation STRENGHT y y y The Worlds Online Marketplace. Powerful platform for the sale of goods and services. eBay enables trade on a local, national and international basis with customized sites in markets around the world. WEAKNESSES y y Database support. Security support.

OPPORTUNITIES y y y Attract more costumers High level of business opportunities Volume of transactions and price and selection of goods; customer service; and brand recognition. THREAT y y y Market Competition Breakdown sales opportunities Failure broadcasting online

V. CONCLUSION AND RECOMMENDATION

RECOMMENDATION Based on what information we gathered and analyzed, eBay need to used and provide a centralized database and software that will support and enhance their daily operation in order to maintain their position in the market industry as one of the leading business that operate online.

CONCLUSION As what gathered information analyzed, we therefore conclude that in order to perform a business strategy effective, every business must be prepared and well trained on what problem might occurred in order to operate and function well.

PROJECT MANAGEMENT CASE STUDY EBAY MAJOR OUTAGE ON THEIR WEBSITE

Submitted By: Adorias, Lyla Bachicha, Jo Ann Barbacena, Janice B. Cainday, Jonathan Rivera, Alexis

Submitted To: Prof. Ferdinand Rubio