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INTRODUCTION

y KFC is the world largest and most well known chicken

restaurant, with chain in more than 10 thousand locations and worldwide in 80 countries.
y .KFC is part of YUM Brands Inc. y In 1997, KFC franchised with Gray Mecanza International

and started work in Pakistan


y After 10 years KFC has 45 outlets in Pakistan.

HISTORY
y KFC Corporation (KFC, founded and also known as

Kentucky Fried Chicken) is a chain of fast food restaurants based in Louisville, Kentucky in the United States.
y The company was founded as Kentucky Fried Chicken by

Colonel Harland Sanders in 1952.


y KFC primarily sells chicken pieces, wraps, salads and

sandwiches.

HISTORY CONT..

 The company adopted the abbreviated form of its

name in 1991
 In Pakistan it was launched in 1997, Gulshan-E-

Iqbal, Karachi.
 Presently in Pakistan, it is been operated by

Cupola, a Dubai based multinational company involved in several business.

PHILOSOPHY OF KFC

Philosophy of KFC stands on the Champs Program

POLICIES
y KFC policies are excellence for their standards which are y y y y y y

shortly termed as CHAMPS i.e. C leanliness H ospitality A ccuracy M aintenance of Facilities P roduct Quality S peed of Service

Policies
y CHAMPS program stand for the six

universal areas of customer expectation common to all cultures and all restaurants concepts. y KFC policies regulates around these standards, hospitality is also with the employees regarding their issues and privacy.

HUMAN RESOURCE POLICY IN KFC

y Hiring and retaining the right employees is critical to

the success of your restaurant's operation. y Area Manager: y Area Managers are accountable for providing coaching, leadership and operational support to 8-10 KFC Restaurants within a defined Area.

Restaurant General Managers:

y The Restaurant General Manager reports directly to

an Area Manager and is accountable for successfully implementing and y Maintaining all Company policies and procedures in relation to operations, customer service, cash handling, marketing, purchasing, human resources, health & safety, administration, training and development.

Assistant Managers:

y The Assistant Manager is responsible for assisting

the Restaurant General Manager (RGM) in creating an energetic and valuable work environment, which is committed to serving the best chicken at the fastest speed and with a smile. y Assistant Managers are also responsible for ensuring all Company policies and procedures are followed in relation to operations, customer service, cash handling, marketing, purchasing, human resources, health & safety, administration, training and development.
y

Customer Service Team Members:

y Responsible for working the service areas and

ensuring quality product, service and cleanliness is delivered to all customers at top speed and with a smile!

PRODUCT OF KFC

COMPETITORS

SERVICES
y KFC offered free home delivery service at specific

branches in specifics cities. y They take at 30 min for delivery and the minimum delivery order should Rs.250. y They also provided services to celebrate the birthdays of kids at there home or in KFC restaurants. y Now recently KFC also provide services of mobile unit of KFC.

ADVERTISEMENT
Press advertising Jang (Karachi, Lahore & Rawalpindi): The news (Karachi, Lahore & Rawalpindi): Dawn (Karachi, Lahore, Rawalpindi): Magazines

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