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Executive summary 2 The Organization 3 Introduction: 3 History: 4 Exclusive time line: 5 Product/service offerings: 6 Consumers 6 Brands 6 Clear 6 Close up 7 Dove 7 Fair & Lovely 7 Lakme 8 Lifebuoy shampoo 8 Lifebuoy soap 8 Lux 9 Pepsodent 9 Pond's 10 Rexona 10 Sunsilk 10 Vaseline 10 Surf excel 11 Wheel 11 Vim 11 Vision & Mission of Uniliver: 12 Topic 12 Description of the project: 12 Objective of the project: 13 Methodology: 13 Limitations: 14 Main body of the project: 15 CSR Activities of UBL: 15 Education 15 Hygiene & health 16 Women's Empowerment 17 Nutrition, hygiene & personal care 18 Better health for mother and child 20 Analysis 21 Results & Discussion: 23 Conclusion: 23
Executive summary
Corporate social responsibility (CSR) emerged from a realization among transnational corporations of the need to account for and redress their adverse impact on society: specifically, on human rights, labor practices, and the environment. Here, the report includes the history of UBL on being a Multi National Company and their activities. UBL as a Multi National Company produce different brands of product and they distribute them through out the whole country. The report also includes the visions of UBL which are very much specific and the goals which they want to achieve with the help of their consumer and employees. Unilever Liver Bangladesh adopted CSR and they have made a great impression through out the Bangladesh. For a business it is very much important to have the CSR activities and UBL has proved it well.
The Organization
Introduction:
Unilever Bangladesh Limited is a very popular brand all over the world. Over the last four decades, Unilever Bangladesh has been constantly bringing new and world-class products for the Bangladeshi people to remove the daily drudgery of life. Over 90% of the countrys households use one or more of our products. Unilever has - 60.75% shares, Government of Bangladesh - 39.25%. Unilever's mission is to add Vitality to life. It meet everyday needs for nutrition, hygiene and personal care with brands that help people feel good, look good and get more out of life. Its deep roots in local cultures and markets around the world give us our strong relationship with consumers and are the foundation for our future growth. Unilever Operations in Bangladesh provide employment to over 10,000 people directly and through its dedicated suppliers, distributors and service providers. 99.5% of UBL employees are locals and we have equal number of Bangladeshis working abroad in other Unilever companies as expatriates. It gives chance of employment 234,000 people in around 100 countries worldwide. Now this brand is trusted everywhere and, by listening to the people who buy its products and it can be grown into one of the world's most successful consumer goods companies. In fact, 150 million times a day, someone somewhere chooses a Unilever product.
History:
The British manufacturer Lever Brothers was founded in 1885 by William Hesketh Lever and his brother, James. In 1885 they bought a small soap works in Warrington. Using glycerin and vegetable oils such as palm oil, rather than tallow, to manufacture soap, they produced a good, free-lathering soap, called "Sunlight Soap", at a rate of 450 tons per week by 1888. Larger premises were built on marshes at Bromborough Pool on the Wirral Peninsula called "Port Sunlight". By 1900 "Lifebuoy", "Lux" and "Vim" brands had been added and subsidiaries had been set up in the United States, Switzerland, Canada, Australia, Germany and elsewhere. By 1911 the company had its own oil palm plantations in the Congo and the Solomon Islands. Lever Brothers Ltd also acquired other soap companies including A&F Pears, Gossage's of Widnes, Crosfield's of Warrington, Hazlehurst & Sons of Runcorn and Hudson's of Liverpool. Lever Brothers was one of several British companies that took a caring, almost paternal interest in the welfare of its employees. This was a major feature of the company's operations right from the start; the town of Port Sunlight on the Wirral in north-west England grew up around the early soap factory and part of the town, called 'The Village', was built by Lever Brothers to accommodate their staff. The company grew and operated until 1930, when it merged with a Dutch company, Margarine Unie, to form Unilever, the first modern multinational company Unilever is a widely listed multi-national corporation, formed of Anglo-Dutch parentage that owns many of the worlds consumer product brands in foods, beverages cleaning agents and personal care products. Unilever employs approaching 180,000 people and had worldwide revenue of almost 40 billion, or just over US$50 billion, in 2005. Unilever Bangladesh established at Kaurghat in Chittagong in 1964 as a subsidiary of Unilever, Unilever Bangladesh Ltd now offers 14 different brands of consumer products. These are washing power, shampoo and toothpaste, laundry and bath soaps, skincare products, and tea. 4
1910s
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Product/service offerings:
Consumers
Unilever is committed to providing branded products and services which consistently offer value in terms of price and quality, and which are safe for their intended use. Products and services will be accurately and properly labelled, advertised and communicated.
Brands
Wheel, Lux, Lifebuoy, Fair & Lovely, Pond's, Close Up, Sunsilk, Taaza,
Pepsodent, Clear, Vim, Surf Excel, Rexona, Dove, Vaseline & Lakme.
Clear
Clear is the No 1* anti-dandruff shampoo in the country. The new Clear gives unbeaten dandruff protection and starts to get rid of dandruff from the first wash and with regular use, prevents it from ever coming back. In addition to its anti-dandruff properties, Clear has patented vita-ace technology that nourishes the scalp. Clear also features a conditioning system comparable to any other leading shampoo. Clear Complete Soft Care, Clear Ice Cool, Clear Hair Fall Defense, Clear Extra Strength
Close up
Close up was launched as a gel toothpaste containing micro-whiteners and mouthwash in 1984, and fired the imagination of the population with its exciting advertising. Close up mini virtually dominates the low unit price segment in oral care, and has been instrumental in improving the oral hygiene in Bangladesh, particularly the rural market where it enjoys a huge franchise.
Dove
The Dove brand provides a refreshing alternative for women by providing them with an extensive range that makes genuine difference their skin and hair. Dove cream bars have also been introduced. The essence of the bar lies in its moisturizing cream which is essential for beautiful skin. The bars are available in pink and white variants.
Based on breakthrough scientific research on skincare from Unilever, Fair & Lovely Fairness Cream gives you unmatched radiant fairness in just 4 weeks.
Lakme
Lakm has a rich heritage and a wealth of understanding in womens beauty needs. Fashionistas seek the trends advocated by Lakm fashion statements as gospels of fashion
Lifebuoy shampoo
Lifebuoy Shampoo - The gift of hair that's full of life! Lifebuoy Shampoo was first launched in January 2005 in Bangladesh. From our research we found out that our consumers are faced with the problem of their hair getting exposed to dirt and dust. This can be the cause of hair problems such as hair becoming rough, itchy, dull and prone to breakage. In January 2007, Lifebuoy Shampoo was re-launched with new packaging and formulation to clean and nourish your hair and thus give you hair thats full of life. Currently there are two variants under Lifebuoy Shampoo.
Lifebuoy soap
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Lifebuoy's war against germs is a never-ending one. The core offering of the brand is 'Good health via protection from germs', so that you and your family get your complete peace of mind.
Lux
We all want to be pampered, to look and feel great, to enjoy that moment when anything seems possible. And that's just what Lux offers you on a daily basis at a price you can afford.
Pepsodent
Eat! Drink! Live! Pepsodent Protects! This is what Pepsodent believes and with this mission in its core, Pepsodent is the fastest growing oral brand in Bangladesh with a wide range of choice for its consumers
Pond's
The impressive track record of Pond's began when Theron T. Pond, a pharmacist from Utica New York, introduced 'Pond's Golden Treasure' in 1846, a witch-hazel based wonder product.
Rexona
With Rexona's unique body-responsive technology, which releases extra protection as you need it, you'll know that your deodorant won't let you down, giving you the confidence to face the day's challenges.
Sunsilk
Originally launched in the Netherlands in 1956, Sunsilk provides real solutions to all women's everyday hair needs in 80 countries around the globe.
Vaseline
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At any age, at any time, no matter what your skin need, the Vaseline skin care team wants everybody to be able to enjoy great, healthy skin everyday.
Surf excel
Washing and caring for your clothes is a constant challenge. Luckily, Surf excel is always up to the job. Surf excel is the highest selling premium washing powder in Bangladesh. Over the years it has anticipated the changing washing needs of the Bangladeshi homemaker and constantly upgraded itself.
Wheel
Used by more than 94% households, Wheel has been a trusted laundry partner of housewives in Bangladesh for over 40 years.
Vim
Vim has brought a revolution in kitchen management in Bangladeshi households. Since its launch in 1987, Vim has been synonymous with sparkling clean dishes.
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Topic
Description of the project:
Corporate social responsibility (CSR, also called corporate responsibility, corporate citizenship, responsible business and corporate social opportunity) is a concept whereby organizations consider the interests of society by taking responsibility for the impact of their activities on customers, suppliers, employees, shareholders, communities and other stakeholders, as well as the environment. This obligation is seen to extend beyond the statutory obligation to comply with legislation and sees organizations voluntarily taking
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further steps to improve the quality of life for employees and their families as well as for the local community and society at large. The practice of CSR is subject to much debate and criticism. Proponents argue that there is a strong business case for CSR, in that corporations benefit in multiple ways by operating with a perspective broader and longer than their own immediate, short-term profits. Critics argue that CSR distracts from the fundamental economic role of businesses; others argue that it is nothing more than superficial window-dressing; still others argue that it is an attempt to preempt the role of governments as a watchdog over powerful multinational corporations. In this project we will be focusing on CSR activities of Unilever Bangladesh limited and then also we will be analyzing those activities.
Methodology:
We ware five members in our group so at first we divided our work into different parts to work on it. We visited the website of ULB to collect the information of their CSR activities and also read our course book for the theoretical knowledge. At last we gathered our data and finally made this report. 13
Limitations:
In preparing this report we faced certain limitations: Actually ULB does many CSRs so it was difficult to collect all the information. Lack of sufficient alternative sources prevented verification of information. The analysis and the future projection presented here may vary with opinions of experts in this field.
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Education
Education is important for the development of the nation and UBL hopes to bring the light of education to those who lack the opportunity to avail it. Unilever Bangladesh emphasizes on better opportunities of education at all levels and for everyone. Here we talk about some of the social initiatives taken by UBL in the area of education. UBL, through its Fair and Lovely (FAL) Foundation sponsored the implementation of a supplementary education program in a remote village in Bangladesh
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the district went through a three-month training program on basic computer skills, spoken and written English.
Rewarding talent:
Fair and Lovely Foundation undertook many initiatives to encourage women to become empowered with skills for economic independence in life and self fulfillment. The scholarship program was one such initiative that supported the dreams of talented women from economically disadvantaged families.
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Commerce, Science , Engineering, Higher AgroScience, and Medicine. More than 2000 applications are received each year for this scholarship program.
Changing destinies:
The Foundation hopes that the scholarship will help to change the destiny of these young women seeking enlightenment and economic independence although coming from a family background that deprives them of many opportunities in life.
Women's Empowerment
UBL believes it is necessary that women, comprising half of the country's population, be progressively brought into the mainstream of economic activities to bolster development. Here we talk about some of our initiatives.
Project Joyeeta:
Joyeeta is a unique initiative of Unilever Bangladesh to provide sustainable opportunities for over 2900 women in rural Bangladesh to earn their livelihood. Joyeeta is derived from the Bengali word Joy which means Win. Joyeeta is the embodiment of a fearless female spirit trying to better her socio-economic condition by trying new options given her surroundings and ground realities.
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Urban training:
In a new and exciting urban training project , FAL foundation started the vocational training project for 500 urban women across different income generating sectors in order to improve their economic independence.
Uttorone Nari:
The Fair & Lovely Uttorone Nari Program has brought the opportunities of computer education to girl students of economically weaker sections.
Sponsorship:
In 2003, Fair & Lovely - the popular skin care cream in Bangladesh sponsored meritorious girl students from secondary school level to computer education from a world class computer training institute, spread out in various branches in all districts of the country. More than 1500 girl students were nominated throughout the country to be trained under this program.
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Hospital plies up and down the 'char' regions with a full team of medical experts and a well stocked dispensary.
Health education:
In addition, the hospital has a dedicated health education team. The team is responsible for running much needed education programmes on basic health issues, such as nutrition, sanitation and safe motherhood.
Touching lives:
Those who have visited the floating hospital have all commented that they felt there was a strong sense of pride hanging in the air - the pride associated with a company like Unilever Bangladesh which has literally touched the hearts of millions of Bangladeshis.
Health awareness:
Facing the major challenge of communicating to consumers across Bangladesh, our health brands Lifebouy and Pepsodent initiated health awareness campaigns that have brought the message of healthy living to millions of people.
Campaigns:
Facing the major challenge of communicating to consumers across Bangladesh, our health brands Lifebouy and Pepsodent initiated separate health awareness campaigns. Lifebouy concentrating on all rural communities has a team of trained personnel to visit neighbourhoods, market places, schools etc and communicate the importance of a healthy lifestyle through flipcharts and leaflets. This is then followed by demostrating the use of 19
Lifebouy soaps which have been made available in small packs for people of all income groups.
Oral hygiene:
The Pepsodent team concentrates on schools across the country and suburban localities to promote oral hygiene. Initiatives like the Dental Support Program and Dental Health Awareness Week, both of which have been quantum leaps in developing good oral hygiene practices.
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Continued Commitment:
The involvement of UBL in bringing modern surgical facilities to this hospital did not stop at the OT. With regular assessment, new needs for equipment have led to further investment of another 1.5 million Taka in 2005 as well. UBL is working with the Hospital management to enhance the skills and capabilites of the hospital staff and management as well to be able to provide better health care to the patients. In 2007 again, a 3 month long Nurses Training Programme was organized at the Hospital.
Analysis
The classical view says that managements only social responsibility is to maximize profits. The most outspoken advocate of this approach is economist and Nobel laureate Milton Friedman. He argues that managers primary responsibility is to operate the business in the best interests of the stockholders. He also argues that anytime managers decide to spend the organizations resources for social good, theyre adding to the costs of doing business. These costs have to be passed on the consumers either through higher prices or absorbed by stockholders through a smaller profit returned as dividends. Do understand that Friedman isnt saying that organizations should not be socially responsible; he thinks they should. But the extent of that responsibility is to maximize organizational profits for stockholders. The classical view says that managements only social responsibility is to maximize profits. But time has changed now and so do all the old ideas at the same time. Now a days company and all the profit aiming companies are thinking about corporate social 21
responsibilities seriously. Because, all the societys welfare in which they are running their business for their existence. Now a day, public expectations are considered as a great deal of business. Public opinion now supports pursuing economic and social goals. Business can create a favorable public image by pursuing social goals. Every business also have ethical obligation. Business should be socially responsible because responsibility actions are the right things to do. Business also has to create balance between responsibility and power by providing corporate social responsibility, company can improve a business stock price in the long run. Another view of social responsibility is the socioeconomic view. The socioeconomic view is the view that managements social responsibility goes beyond making profits to include protecting and improving societys welfare. This position is based on the belief that corporations are not independent entities responsible only to stockholders. They also have a responsibility to the larger society that endorses their creations through various laws and regulations and supports them by purchasing their products and services. In addition, proponents of this view believe that business organizations are not just merely economic institutions. Society expects and even encourages business to become involved in social, political, and legal issues. For example, proponents of the socioeconomic view would say that Awon Products Inc., was being socially responsible when it initiated its Breast Cancer Crusade to provide women with breast cancer education and early detection screening services, and which, after 10 yrs. Has raised more than $250 million worldwide.
However, Unilever products such as Dove, Fail & Lovely, Lifebuoy shampoo, Ponds Cream, Rexona, Sunsilk, Vaseline, Surf-Excel, Wheel, Vim all about for good and healthy health, focused customers of Unilever products are women. As a result concerning area for CSR activities of ULB are empowering women, and hygiene and health. ULB feels that in Bangladesh, women remain backward in terms of education and economic independence. So, ULB takes many stepping for empowering women. Such as: fair & Lovely foundation, Project Joyeeta, Various training programme, sponsorship etc. On the other hand, in Bangladesh, hygiene crisis is extream. So ULB are providing free 22
health service and promoting hygiene awareness. A floating hospital proved a great innovation if ULB. Bangladesh is a river based country. Every year Bangladesh faces flood. So, to provide health care at remote area of the Bangladesh floating hospital is unique.
Conclusion:
Making a report on ULB was one kind of learning process for us. Although we have worked on the CSR of the ULB, we had to do much research on the working process and the product of the ULB. Responsibility is integral to ULB business strategy and through dialogue with stockholders, it is working to pursue its commercial objectives in ways consistent with changing expectations from the society. To fulfill its social responsibilities, and to do something better for the society, ULB spends a handsome amount of money everyday. Their CSR activities not only express their dedication to the society but also at the same time, these helps the company to make his own place in the competitive market and stay the long time.
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