Jaico Publishing House

Elevate Your Life. Transform Your World.

INTERNATIONAL BUSINESS
Dr. R. Chandran

2nd Edition
Revised & Enlarged

International business has become an integral part of the growth strategy both for companies as well as countries. The current aggressive cross border operations and acquisitions, takeovers and mergers by Indian companies has enhanced the image of the country and Indian companies in the international business arena. Innumerable functions and innovations are emerging in the same field every day. The second edition of this book embarks on strategic approaches that can be used by the business community to explore new avenues and untapped nations in line with the trade policy of India. It emphasizes the new opportunities and challenges being encountered at the stages of entry and operations through proper risk analysis. This book will help students and practitioners around the world in planning their activities and conducting their business operations successfully. Dr. R. Chandran is currently the Director of Pillais Institute of Management Studies and Research, New Panvel, Mumbai. He has a proportionate blend of practical and academic experience of over 25 years. He was handling business operations in the U.A.E., U.S.A., COMESA nations, Commonwealth of Independent States and ASEAN countries. Dr. Chandran was instrumental in the setting up of the first Special Economic Zone (SEZ) in India in the private sector.

KEY FEATURES
Major concepts of international business explained in detail Includes current international business practices Cases based on investigation carried out in the recent past Entry strategies, globalisation, cartels such as NAFTA, EU, ASEAN etc. have been analysed.

CONTENTS
1. International Business: Meaning and Scope 2. Methods of Entry in International Business 3. Key Factors Influencing International Business 4. Foreign Direct Investment 5. Offshore Banking 6. Essentials of Trade Finance 7. Multinational Corporations 8. Globalisation Concept and Practice 9. World Trade Organization 10. Intellectual Property Rights 11. Trade Barriers 12. International Organizations and their Role in International Business 13. International Logistics 14. International Trade Theories 15. Cross-Cultural Communication 16. Global Human Resource Management 17. Doing Business with the European Union 18. Doing Business with NAFTA Nations 19. Doing Business with the Association of Southeast Asian Nations (ASEAN) 20. Doing Business with Latin American Countries 21. Doing Business with the Peoples Republic of China 22. Doing Business with the Gulf Cooperation Council 23. Doing Business with Sub-Saharan Africa 24. Doing Business with the Pacific Islands 25. Doing Business with the Scandinavian Countries

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