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Key Concepts
Defining elasticity Explaining: price elasticity of demand income elasticity of demand cross elasticity of demand price elasticity of supply Understanding how a tax burden and elasticity are related
Q 2 Q1 % Q (Q 1 + Q 2 ) / 2 = d= P 2P1 % P (P 1 + P 2 ) / 2
Recalculating our previous example yields Ed = 3.7. Effectively it means price elasticity of demand at the quantity of 15,000 and price of $27.50.
Elasticity Coefficients
At introductory levels, it is conventional to ignore the minus sign that should result from calculations. The elasticity coefficient could be: elastic (Ed > 1) inelastic (Ed < 1) unitary elastic (Ed = 1)
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Example Calculations
Using the midpoint formula:
Q 2 Q1 (Q1 + Q 2 ) / 2 d= P 2P1 (P 1 + P 2 ) / 2
Other Coefficients
Inelastic: When the percentage change in the quantity demanded is smaller than the percentage change in the price. Consumers are not sensitive to the price change. Unitary elastic: When the percentage change in the quantity demanded is equal to the percentage change in price.
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Notice how TR reflects the variation in elasticity along the demand curve.
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Availability of substitutes
Demand is more price-elastic for goods that have close substitutes because consumers can switch to alternative products. Price elasticity depends upon how broadly (or narrowly) we define the good or service. For example, the Ed of Ford cars is greater than the Ed for cars in general.
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Ey =
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Ey
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Es =
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