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A PROJECT REPORT ON COMPARITIVE ANALYSIS OF STANDARD CHARATERED BANK

INTRODUCTION
Standard Chartered is the worlds leading emerging markets bank. It employs 32000 people in over 500 offices in more than56 countries in the Asia Pacific region, South Asia, the MiddleEast, Africa, United Kingdom and Americas. The bank serves both consumer and wholesaler bankingcustomers. The consumer bank provides credit cards, personalloans, mortgages, deposit taking activity and wealthmanagement services to individuals and medium sizedbusinesses. The wholesale bank provide service to themultinational, regional and domestic corporate and institutionalclients in trade finance, cash management, custody, lendingforeign exchange, interest rate management and debt capitalmarkets. With nearly 150 in emerging markets the bank has unmatched knowledge and understanding of its customers in its markets. Standard Chartered recognizes its responsibilities lies to its staff and to the communities in which it operates

BUSINESS OF BANKING
Banking, in an additional sense is the business of accepting deposit of money from public for the purpose of lending andinvestment. These deposits can have a distinct feature of beingwithdraw able by cheque, which no other financial institutioncan offer. In additional to this banks offer various other financial services also which include: Issuing Demand Draft and Travelers Cheque Collection of Cheque, Bills of Exchange Safe Deposit Lockers Issuing Letter of Credit & Letter of Guarantee Sale and purchase of Foreign Exchange Custodial services Investment services The business of banking is highly regulated since banks dealwith money offered to them by the public and ensuring thesafety of this public money is the prime responsibility of anybank. That is why banks are expected to be prudent in theirlending and investment activities. The major regulations andacts that govern the banking business are: Banking regulation Act Reserve Bank of India Act Foreign Exchange Regulation (amendment) Act, 1993 Indian Contract Act Negotiable Instrument Act Banks lend money either for productive purposes to individuals,firms, corporate, etc. or for buying house property, car and otherconsumer durable and for

investment purposes to individualsand others. However banks do not finance any speculativeactivity. Lending is risk taking. The risk should be covered byhaving prudent norms for lending. The depositors of banks arealso assured of safety of their money by deploying some %ageof deposits in statutory reserve like SLR & CRR.

VARIOUS TYPES OF DEPOSITS


BANK DEPOSIT Banks basically offer two types of deposits: Demand Deposit Term Deposit Demand Deposit - by its nature, are payable as and when the depositor makes demand to pay.There are two types of accounts which are demand deposit in nature. These are: Saving Account Current Account Any amount can be deposited in these accounts at any time. Theamount deposited or a part of it can be withdrawn any time byusing a cheque. However, banks normally stipulate a minimumbalance to be maintained in this account. Saving Account - is offered only to individuals and non trading entities. Banks also pay interest on saving account. The interest is paid on the minimum balance held in the account between the 10th and the last day of the month. The interest is paid on a quarterly basis. The rate of interest is determined by RBI. Current Account - can be opened in the name of individual or any firm or a company. No interest is paid on the balances held in this account. Term Deposit are the deposit where a fixed sum of money is

kept for a specific period and the money is repaid only of theexpiry of this period. The interest offered on these depositsdepends upon the period of the deposit. Banks accept termdeposits for periods ranging from 15 days to 10 years. However,our bank accept deposit for a maximum period of 5years. Banksare free to determine the interest rates on the deposits. Theinterest is normally paid out every quarter. But at the request ofthe customer, the interest is paid every month but at a discountrate of interest. Three most common forms of terms deposit are: Fixed deposits Reinvestment deposits Recurring deposits Fixed deposits are those where a fixed amount is deposited by the customer for a certain period and interest on it is paid by thebank every quarter. On the expiry of the term, the principalamount is paid back to the customer or the deposit is renewed atthe request of the customer. Reinvestment deposit are similar to the fix3d deposit with the difference that the interest is payable every quarter iscompounded with the principle amount. In effect, the interest on areinvestment is paid along with the principle on maturity only. Recurring deposit is the deposit where a certain amount says 1000 is deposited every month as a monthly installment for acertain period ranging from 6 months to 5 years. The totalamount deposited over the period is paid with accrued intereston maturity. SCBs Deposit Products Standard chartered bank offers the following deposit products in the addition to above conventional deposits.

Cluster Deposit this is fixed or Reinvestment Deposit. The amount deposited, say Rs. 10,000 each. The deposit thus offers aflexibility of partial withdrawal in multiples of Rs.1000. thepenalty is charged only on the amount withdrawal.

Two in One Deposit this product has features of a fixed reinvestment cluster deposit and a saving / current account. Thecluster deposit is linked to a savings account or current account.Thus, the customer can withdraw partial amount from his clusterby issuing a cheque or using ATM card. He can also fund eitherof these accounts. However, a subsequent term deposit can madewith Rs. 10,000 or more. In case there more than one deposits inthis account, the last deposit is uplifted in caseof withdrawal.When ATM is used to withdraw from this account, the customercan withdraw only 75% of his deposit or Rs. 25,000 /whichever is lower. Two-in- one account with savings accountcan be opened with a minimum amount of Rs.60,000 /- whilethat with a current account can be opened with minimum Rs.1,10,000 /Easy save / easy current account these saving and current account offer special benefits to customers. At customersrequest the bank sends representative to the residence or workplace of the customer to complete the account openingformalities. After opening the account, room service is providedfor picking up the cheque to be deposited in the customersaccount from any place. Similarly, customer can request to deliver cash to self up to20,000 by debiting the account against a cheque to be handedover at the time of receipt of the cash. In case the cash to bedelivered to the third person, maximum up to Rs. 10,000 /- is delivered only at the residence after identification. Request todeliver Demand Draft and pay orders issued by debiting theaccount are also accepted. While there no service charges for opening the account underroom service, other services provided is charged. The servicesare provided only if the average balance maintained by thecustomer in savings account is Rs. 10,000 and in current accountis Rs. 25000. these services are available in two-in-one accountonly if the link savings account has the average balance of Rs.5000 along with 50,000 in the deposit account. In case of two-in-one with current account the balance requirements are Rs.100,000 in deposit account.

Business plus account - this is a current account which offers following services to the customers. For this account the monthly average balance should be Rs 50,000 or more. Multicity Cheque books : These cheque are payable are payable

at par at Mumbai, Chennai, Calcutta and New Delhi branches. This virtually facilitates the customer to conduct banking at any of these cities.

National Clearing Speed Service : Cheque deposited forNational Clearing (drawn ay any of the four metro cities) by 4p.m. are credited within four working days. Free Draft and Pay Orders : Two drafts drawn in SCBand two pay orders free of charge per day subject to a draft and20 pay orders per quarter. Other Free Services : Cheque book, Certificate ofBalance, FIRC and standing instructions for fixed payments.Also if the balance is above Rs.1, 00,000, free stop payment andOutward Clearing Cheque returns.

OBJECTIVES
The main objective of this project report is to make an analytical study of Standard Chartered Bank. It includes the following:

SWOT Analysis

Services

Banks Savings Account Comparison of the savings account with other leading banks of India.

REASEARCH METHODOLOGY AND LIMITATIONS Data collection has been done from both sources primary as well as secondary and also by questionnaire. Primary data: by meeting various managers of the Standard Chartered bank, Kotak Mahindra, ABN-AMRO bank, ICICI, and HDFC. Secondary data: from newspaper, magazines, Internet. Questionnaire: questionnaire was filled by both account holder of Standard Chartered bank as well as by non account holder of Standard Chartered bank. Limitations: in the meetings manager were not ready to give the correct figure as regards turn-over of the company

History The name Standard Chartered comes from the two original banks from which it was founded and which merged in 1969 The Chartered Bank of India, Australia and China, and The Standard Bank of British South Africa.[3] y Chartered Bank Main article: Chartered Bank of India, Australia and China The Chartered Bank was founded by Scotsman James Wilson following the grant of a Royal Charter by Queen Victoria in 1853. Chartered opened its first branches in Mumbai, Kolkata and Shanghai in 1858, followed by Hong Kong and Singapore in 1859.[3] The Bank started issuing banknotes of the Hong Kong dollar in 1862. With the opening of the Suez Canal in 1869 and the extension of the telegraph to China in 1871, Chartered was well placed to expand and develop its business.[3] y Standard Bank Main article: Standard Bank (historic) The Standard Bank was a British bank founded in the Cape Province of South Africa in 1862 by another Scotsman, John Paterson.[3] Having established a considerable number of branches, Standard was prominent in financing the development of the diamond fields of Kimberley from 1867 and later extended its network further north to the new town of Johannesburg when gold was discovered there in 1885.[3] Half the output of the second largest gold field in the world passed through The Standard Bank on its way to London. Standard expanded widely in Africa over the years, but from 1883 to 1962 was formally known as the Standard Bank of South Africa. In 1962 the bank changed its name to Standard Bank Limited, and the South African operations were formed into a separate subsidiary which took the parent bank's previous name, Standard Bank of South Africa Ltd.

SWOT ANALYSIS STRENGTH Market position is strong Aggressive foreign bank Shareholders return has grown more than 7 times Maintain a position as a leading Asian cash management provider Brand SCBs modern and dynamic look appeals to the growing middle income earners On of the most profitable MNC in India Improved product proposition Better geographic balances Multi-cultural organization that offers opportunities to good managers WEAKNESS HDFC, ICICI, ABM-AMBRO, KOTAK and HSBC are dominant players Has disadvantage due to last entry Fewer locations as compared to other MNC banks Service delivery reception is weak

OPPORTUNITIES Branch expansion for rapid growth Increase focus on value creation in whole banking Improve shareholders return Build market share in consumer banking as consumer

banking continues to offer highest potential for growth Broadening of the demographic base Tie ups with master card networks Integrated sales and service approach Can offer a complete corporate package into under proposed corporate relationship THREATS IDBI is pitching in quite aggressivel Citibank is expanding in new markets Competitive products and offers from ICICI and HDFC Proposed networking of all branches in next 6 months Reduced business in OECD business

Services provided by standard chartered


Through the network of over 500 offices in more than 50 countries, standard chartered offers personal financial solution relevant to you as an individual, standard charteredtreasure building a relationship with the customer, developing an understanding of customers changing financial needs at different stages of your life. Their long heritage of nearly 150 years has enabled them to change with time, offering quality products by means that are convenient to customer. Standard chartered offer includes: Personal finance. Credit cards. Priority banking. Investment advisory services. Personal investments. Insurance. Deposits and Retail services Retail FX products.

PERSONAL FINANCE. Mortgages In many of the markets where standard chartered operate, especially in key markets of Hong Kong, Singapore, Malaysia, they are reported to be the market leader for mortgages. Their experienced and dedicated teams will guide the individual in every single step to enable him a smooth and hassie-free experience, offering him rates and repayment packages most suitable, start by trying our instant approval service. Unique features: Low interest rates, option of flat or reducing interest rates. Low EMI (equated monthly installments). No hidden costs like processing charge. Everything is done up front. Quick approval and realization. Tax benefits. No unfair collateral demands. A simple mortgage process. Personal loans Standard Chartered bank helps the customer to de in control of his/her own finances. Personal loans, without any guarantees or collaterals, are available to customer to meet specific credit needs. Choose installment loan or Revolving loan, whatever suits best. Whether planning a vacation, re-decorating home, paying for childs college education, or simply wish to have a standby line of credit for unforeseen expenses, Standard Chartered Banks personal loans can help fulfill the dreams. Personal loan is specially designed to get the money need in time,without having to answer unnecessary questions, and without anycollateral or mortgages. Unique features: Choose the repayment plan most convenient, ranging from a compact 12-months period to a comfortable 36-month span.

Free to use the money for renovating house or meeting some unexpected expenses etc. No collateral or security. Quick and easy processing. 2. CREDIT CARDS Standard Chartered visa and MasterCard credit cards Standard Chartered credit cards provide financial flexibility, worldwide acceptance, and round- the- clock convenience. Benefits: Welcomed at the largest number of merchant outlets across the world. Revolving credit facility, allowing repaying card outstanding over time, at a convenience. Cash withdrawal in local currency at Visa and MasterCard linked ATMs across the world. Platinum, Gold or Classic cards to suit lifestyle and needs. Smart credit cards with special privileges and security. Attractive rewards programs Affinity and co branded credit cards that give additional benefits from our partners. World-class service assistance and 24-hour customer help line. 3.PRIORITY BANKING Experience new Standards in banking. And lead a life of privilegeand preferred financial solutions tailored perfectly for you withpriority banking from Standard Chartered. Designed specially for those who appreciate only finest things in life, priority banking offers the very highest levels of personalized banking to match unique status.

By embracing a holistic approach to financial well being and commitment to personal Wealth Management with a full range of innovative products and services, a customer will find banking with a reassuring and secure experience. Bank is committed to helping a plan, build and protect wealth by offering individual attention as well as international and investment opportunities to meet current and future needs. Standard Chartered bank priority banking is created specifically for a chosen few individuals, who will settle for nothing but the best and demand the highest Standards of services in all your banking relationships.

Unique features: Personalized priority card will give instant recognition of priority status at all branches of Standard Chartered bank, worldwide. A dedicated customer relationship Manager trained to understand specific financial needs and help to manage assets at home and abroad. It is as personalized as can be. Preferential pricing on our various products. Entitled to exclusive benefits. A complimentary pre-approved Gold Standard credit card. Special foreign exchange rates. Special invitations to exclusive events. Many account facilities, which are absolutely free of charge.

4. INVESTMENT ADVISORY SERVICES The Standard Chartered investment advisory services is comprehensive process that assists in planning for future. With this service, they can help to review financial goals, conduct a

financial health check, evaluate risk profile and asset allocation plan to realize financial aspirations. 5. PERSONAL INVESTMENTS Standard Chartered is the leading independent distributor of unit trusts and mutual funds in Asia. Because they dont actually manage their own investment funds, they are absolutely objective in fund evaluation process. Bringing unmatched around the world, it can be assured of different investment options and a wealth of informative and relevant updates. With trained investment services consultants from countries around the globe, they can help to make the right investment decisions. Using a unique risk evaluation to gauge the level of risk customer can be comfortable with, coupled with a proprietary fund evaluation process to identify funds, assess risks and shortlist top-performing funds; customer can be ensured of a personalized investment portfolio catered to needs Standard Chartered Bank investment services puts a whole new whole new world of possibilities within the reach of people who would like to achieve their financial goals but have many other demands on their time.

Unique features: A one-stop offering a wide range of investment options to grow your wealth. Available across 8 cities. Trained investment services counselors. Sophisticated research franchise. Impartial and unbiased analysis on options best suited. Tailor made investment plans suited to risk taking ability.

6. INSURANCE

Standard Chartered recognizes the things important to customer and his family. They are dedicated to protecting the customer, his family, and his hard earned assets and even his future earning giving him the assurance he needs. Their strategic alliance with prudential and CGU insurance puts us in a very strong position to provide for life and General Insurance needs. With a comprehensive range of products, Standard Chartered is set to protect the world. 7. DEPOSITS AND RETAIL SERVICES Deposits Standard Chartered offers a wide array of deposit products in both local and foreign currencies to help to earn competitive interest rates. Their international network offers an extra convenience while abroad. In some countries, they offer premium interest savings plans like Higher Education Funds to turn the dreams into reality.

Retail services Standard Chartered offers a comprehensive range of retail services in many countries. These includes: Automated banking services. Demand drafts. Foreign exchange services. Local and foreign currency chorus. Safe deposit boxes.

8. RETAIL FX PRODUCTS

Standard Chartered is now offering valuable customers an easy and flexible way to invest in foreign currencies. They provide high flexibility to enable sophisticated investors to capitalize on opportunities in the currency markets.

Some of the Retail FX products include: FX Margin Trading. Currency Trading. Premium Currency Deposit. Principle Protected Currency Deposit.

ADDITIONAL SERVICES 1. INTERNET BANKING Youre banking needs now taken care of at the click of a mouse. With secure Internet ID and Password, a customer can login and take care of his/her banking and credit card needs at his/her convenience and time. No more queues, no more waiting.

2. PHONE BANKING As part of commitment to meeting all needs, Standard Chartered offer Phone Banking A service that enables you to access a wealth of financial information, 24 hours a day, 7 days a week.

Through Phone Banking: Check your account balance. Get details about specific transactions. Inquire about the status of a particular cheque. Order demand drafts. Transfer funds amongst your linked accounts. Get information on deposit rates, lending rates, exchange rates and bank charges. Access information an any of our products and services. Call room services to open your account. Make complaints and suggestions.

3. MOBILE AND E-MAIL ALERTS Standard Chartered always try and make life simple. Mobile and E-mail Alerts service is designed just for that.

4. SMART FILL DEBIT CARD Smart fill Debit card, launched in association with Bharat Petroleum, will help to save on fuel purchases and even gets you free fuel. Unique features: Earn reward points every time you use the card to make purchases anywhere, which you can then redeem for fuel at select Bharat Petroleum outlets. When the card is use to make purchases at select Bharat Petroleum outlets, the customer dont have to pay the 2.5% surcharge levied on most credit or debit cards. Smart fill debit card is globally valid. It gives access to 12 millions merchant establishments worldwide and over 55,000 in India. A customer can access over 3500 ATMs in India for FREE* and over 750,000 ATMs worldwide through the Visa ATM network. The card gets an exclusive discount of 5% at select In & Out stores at Bharat Petroleum outlets, besides benefits at leading retail outlets and restaurant. 5. ATM Standard Chartered ATMs give the freedom to conduct most of the banking transactions 24 hours a day, 365 days a year. The ATM card is and absolutely free. There are no transaction charges on the use of the card. Whats more, use ATM card at any of the 70 ATM centers across

the country. 6. CREDIT CARD HELP-LINE As part of commitment to meeting all needs, Standard Chartered offer the facility of calling them over the phone to access a wealth of information on credit cards, 24 hours a day, 7 days a week.

7. ELECTRONIC CLEARING SYSTEM Standard Chartered introduces ECS (Electronic Clearing system), an innovation facility for busy people. With this facility, card bill amount automatically gets debited from your saving bank account. So that customer doesnt have to worry about last minute payment rush, since this entire process happens through the Reserve Bank of India electronic clearing mechanism, customer can enjoy the advantages of ECS. 8. FAX BANKING Its the most efficient way to stay on top of the business finance. Every day, Standard Chartered fax a report of all transaction made the previous day, customer will still receive his/her regular monthly statements.

MAINTAINING ACCOUNTS WITH STANDARD CHARTERED DEPOSITS DEMAND DEPOSITS TIME DEPOSITS SAVINGS A/C CURRENT A/C FIXED DEPOSITS AXCESS PLUS A/C SUPER VALUE A/CPARIVAAR A/CSARAL A/C

DEMAND DEPOSITS SAVINGS ACCOUNT Standard chartered introduces aXcess plus a revolutionarysavings account that provides with unparallel access to money.An account primarily opened for and operated by individuals,wherein the numbers of transactions are few and which give thecustomer liquidity with the facility to earn some interest on theresidual balance. With the aXcess plus account the customer can now aXcess cashat over 1800 ATMs in India to free and at over 6,50,000 ATMworldwide through the visa network. Besides he can use hisaccount to shop for goods and services at over 25,000 outlets inIndia and at 10 million outlets worldwide, without ever handlingto carry cash. The aXcess Plus account provides with a globally valid debit card that provides these and a host of other exciting benefits.

Unique features

There are several unique features about the standard charteredbanks aXcess Plus account, each designed to provide the mostconvenient banking experience can ever get! Free aXcess to cash at over 1800 ATMs in 35 cities in India Globally valid debit card The debit can be used to make purchase at over 25,000 merchant outlets in India and at over 10 million outlets worldwide. Phone banking, internet banking, Multicity banking and 365 days branches, extended banking hours, lockers facility and doorstep banking. Unique free insurance benefits lost card insurance, purchase protection and personal accident cover. Exciting usage benefits such as travel cash back discount on air fair, rasoi ongoing privileges in restaurants,fabdeals special privileges for shopping at select merchantoutlets etc.

2 in -1 Account A unique account that offers you double advantage letting you earn the high interest rate of a fixed deposit while you enjoy the flexibility of a savings and current account. Unique features: Earn fixed deposit interest rates Enjoy the flexibility of a saving or a current account Free personalized cheque book and ATM card Flexibility of withdrawing money wherever you need it Deposit more money in your account to earn higher rate of interest by simply filling a subsequent deposit slip Phone banking for current account related information at your fingertips.

2-in-1 Account interest rates

Tenor 15 days 29 days 30 days less than 46 days 46 days less than 2 months 2 months less than 3 months 3 months less than 6 months 6 months less than 9 months 9 months less than 12 months 12 months less than 18 months 18 months less than 24 months 24 months less than 36 months 36 months less than 48 months 48 months less than 60 months 60 months Rate of interest (% p.a.) 3.75% 4.00% 4.00% 4.00% 4.00% 4.25% 4.25% 4.25% 4.25% 4.25% 4.50% 4.50% 4.50%

Above interest rates are offered by standard chartered bank and are subject to change without prior notice. Deposits of Rs. 15 lakh and above may be opened for tenors starting 7 days. Procedure: On opening a 2-in-1 account two accounts are opened an FD and a transaction account .The FD earns the high interest rates and the transaction account is used as a normal savings or current account. In case you need to withdraw amounts in excess of what is available in your transaction account we will break your deposit for the exact amount you require. The rest of the deposit continues earning the original high interest on the amount withdrawn you will lose only 1% of the interest rate you are eligible for. PARIVAAR ACCOUNT A unique wealth management solution that offers the entirefamily flexibility and tools for wealth accumulation andpreservation. Unique features: A family can maintain individuals savings account with the benefit of clubbing balances in the grouped accounts Attractively priced health insurance options to protect against unforeseen events Free accident hospitalization cover of Rs. 50,000 for the primary account holder Free access to accounts through 5500 ATMs in the country at all branches of the bank and through phone banking and internet banking Option of systematic Investment Plan (SIP) the best known long

term wealth building tools that allows customers to invest afixed amount of money every month in specific mutual fund.This comes with a direct debit facility and avoids the need toremember dates and write cheque every month Globally valid ATM-cum-debit card can be used at 55000 merchant outlets in India and 12 million outlets worldwide Up to 4 free cash withdrawals per account every month at other banks ATMs in India through the visa ATM network. Unlimited free transaction at all SCBs ATM.

CURRENT ACCOUNT An account opened and operated primarily by corporate for commercial use wherein the numbers of transactions are much higher than a normal savings account. Unique features: High liquidity Unlimited transaction Zero interest Any branch banking TERM DEPOSITS A term deposit is a deposit held for a contracted period of timeand a contracted rate of interest. The rate of interest for termdeposits is higher than the applicable for a normal savingsaccount and penal rates of interest is applicable if the deposit iswithdrawn before the contracted period.

An account opened and operated primarily by corporate for commercial use wherein the numbers of transactions are much higher than a normal savings account. Unique features:

High liquidity Unlimited transaction Zero interest Any branch banking TERM DEPOSITS A term deposit is a deposit held for a contracted period of timeand a contracted rate of interest. The rate of interest for termdeposits is higher than the applicable for a normal savingsaccount and penal rates of interest is applicable if the deposit iswithdrawn before the contracted period. Term deposit rates: Tenor 15 days 29 days 30 days less than 46 days 46 days less than 2 months 2 months less than 3 months 3 months less than 6 months 6 months less than 9 months 9 months less than 12 months 12 months less than 18 months 18 months less than 24 months 24 months less than 36 months 36 months less than 48 months 48 months less than 60 months 60 months Rate of interest (% p.a.) 3.75% 4.00% 4.00% 4.00% 4.00% 4.25% 4.25% 4.25% 4.25% 4.25% 4.50% 4.50% 4.50%

CONCLUSION With years of banking experience, Standard Chartered is undoubtedly in a strong position to help growing business sail through the complexities they may face. Standard Chartered Bank offers one of the widest range of banking products and services in the market today. Managing a growing business demands most of your time and energy. That is why working with the right bank can help ones business sail more smoothly and Standard Chartered Bank helps in doing that as it understands todays business requirements. The bank provides the right kind of services and accounts at the right time and according to the need of market. The expertise of Standard Chartered with over 150 years experience, global network of 500 offices in 56 countries making it one of the leading providers of treasury financial services. As the largest independent distributor of third party funds, Standard Chartered gives investors choice, unbiased evaluation of funds and a portfolio management account that matches your risk profile and investment goals. Not only this, the bank provides the widest range of foreign currencies for your investment needs plus other products such as housing loan, insurance and unit trusts. Standard Chartered Bank well developed remote channels foryour banking convenience through our 24-hour phone bankingand internet banking. Foreign banks in India are subject to the same regulations as scheduled banks. Currently about 25 foreign banks are licensed to operate in India. Foreign bank branches in India finance trade through their global networks. All commercial banks including Standard Chartered face stiff restriction on the use of both their assets and liabilities. Forty percent of loan must be directed to priority sectors and the high liquidity ratio and cash reserve requirements severely limit the availability of deposits for lending. Since July 1993, foreign banks like Standard Chartered have been require to make 32 percent of their loans to the priority sector. Within the target of 32 percent, two sub targets for loans to the small scale sectors (minimum of 10 percent) and exports (minimum of 12 percent) have been fixed.

. RECOMMENDATIONS 1. STRONG NEEDS OF BRAND BUILDING The bank needs to make a lot of marketing efforts. The level of recognition that may be desired by any brand has not been achieved by Standard Chartered Bank. A lot of noise is made whenever a child is born and as long as that noise is not made the doctors are not sure about life of that child. Same is the case in marketing. Whenever a new branch comes into existence it is necessary that they announce there birth. Here comes the prelaunch exercises, and in similar in the case after the birth, the name has to be taken again. Boast about yourself , about the strong points that you have over and above your competitors. Pull the customers towards you. As said earlier it is a relationship of trust and this trust can be generated through the better and better performance of the bank. Now as working with the bank for some time the fact have come out that they believein low costing and want to keep low profile. So better way of marketing can be sought which are low of cost. These are discussed further

Promotional strategies Press publicity: Paper inserts Advertisements in newspaper (local and national) Interest cards distribution Mailers/personal invitations to selective section of society Leaflets Outdoor publicity Banners in commercial areas and prime sites Air balloons at shopping complexes Bus stand shelters Off site ATM for developing business Advertisements on dividers and railings Media Local channel advertisements (cable TV scrolls) Advertisements in news and business channels

Face to face Through personal interaction of marketing executives. Meeting Detailing about schemes and updating them from time to time

Events sponsoring in local clubs and social gathering Road shows Contacting senior citizens in parks in morning and evening Contacting office goers in the morning and evening at stop lights by distribution of interest cards Advertisements strategies segmented according to the target customer Senior citizens, housewives , students, service class Personal mailers Contacting at parks during morning and evening walk Contacting at stop lights Road shows at market side Cable TV advertisements during prime time

Stick on the newspaper Leaflet on the wiper of the vehicles in the parking slots Educational bodies Sponsoring events in schools and colleges Meeting the top management for opening salary account and fee payment system of the students Local clubs like young clubs, laughter club, senior citizen club, ladies club, etc Event sponsoring Temporary banners Advertisements in club magazines Opening of extension counters (in case of large clubs)

BIBLIOGRAPHY www.banknetindia.com www.rbi.org.in www.economictimes.indiatimes.com www.indianfoline.com www.finance.indiamart.com/investment_in_india/banks www.standard.chartered.broacher.and.mannuals www.finance.indiamart.com/investment_in_india/banks.html www.indianfoline.com/nevi/bank.html www.finanace.indiamart.com/investment_in_india/standard _chartered_bank.html www.abn_amrobank.com www.hdfc.com www.icicibank.com www.standardchartered.com www.standardchartered.com/in http://economic.indiatimes.com/banking/bn11299.html

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