Ben Poston ITS Cloud Sales Leader 15 June 2011

IBM Cloud Services

Enterprise IT infrastructure services on the IBM SmartCloud and Beyond

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What differentiates IBM in making cloud computing real

Clear economic value

Integrated and open

Secure and ready for business

Client and Internal Experience

Globally relevant

Right Mix of Delivery Models by workload Proven ROI by workload Value and ROI analysis for all sizes and industries Best of Interop Award in 04/10

Supports industry standards ie)

OpenCloudManifesto.org

Completely robust and secure Rapid provisioning Clear visibility of assets Robust data governance Auditing and reporting

Hundreds of IBM Cloud references Experience with public, private and hybrid solutions Extensive experience internally, which is a key part of IBMs IT Transformation

and SimpleAPI.org

Delivery centers, and a world-wide network of partners in 174 countries Deploying public cloud centers globally. We have the experience of running a globally integrated enterprise

Common Cloud Reference Architecture (Private and Public) Purchased Cast Iron for easy integration

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IBM Smart Cloud Enabling the next generation service delivery platform
Flexibility and agility: Low cost and high speed: Simplicity and ease of use:

New business value

Operational Dexterity

IT without boundaries

Next Generation Combination of Technology, Expertise and Proven Experience to Help Your Company Navigate advance your Cloud Deployment !
London Toronto, England Ehningen Boulder ON Dublin Germany Cloud Ireland CO Canada Research Madrid Aubervillers Silicon Valley Raleigh France Spain California NC Capetown South Africa

Beijing China Hanoi Vietnam Hong Kong Bangalore India Singapore

Seoul S. Korea Tokyo Japan

IBM Cloud Labs IBM SmartCloud

So Paulo Brazil

Johannesburg South Africa

Sydney Australia

IBM Managed Backup Cloud IPS (not all listed)

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IBM Cloud Computing Offerings Current Portfolio

Plan
IBM Strategy and Change Services for Cloud Providers

Build

Deliver
Software and Business Process as a Service
IBM Blueworks Live NEW IBM Smart business expense reporting on the IBM Cloud IBM LotusLive Collaboration Suite ENHANCED IBM Smart Business End User Support Self-enablement portal

IBM Application Development Services for Cloud Computing - NEW IBM Data Center Family solutionsdata IBM Strategy and Change Services for center design services (for cloud computing) Cloud Adoption IBM Testing Services for Cloud IBM Security Consulting Services in support IBM Infrastructure Strategy and Design of Cloud Computing Services for Cloud Computing IBM Network Integration Services data center network security and application and IBM Data Center and Facilities Strategy network performance optimization Servicesdata center strategy and plan IBM Cognos 8 Business Intelligence IBM Networking Strategy and IBM Service Delivery Manager (Tivoli) - NEW Optimization Services - network IBM Proventia Virtualized Server Security application optimization for cloud IBM Rational Software Delivery Services computing IBM WebSphere Hypervisor Edition portfolio IBM WebSphere Virtual Enterprise IBM Networking Strategy and IBM WebSphere CloudBurst Appliance Optimization Services network infrastructure optimization for cloud IBM WebSphere DataPower Secure Cloud Connector NEW computing- NEW IBM Converged Communications IBM System z Solution Edition for Cloud Services for Unified Communications as a IBM zEnterprise Service strategy and assessment IBM iDataplex IBM CloudBurst 2.1 NEW -for System x - ENHANCED IBM Professional Security Services-cloud -for Power - NEW security strategy roadmap NEW -for CSP2 - NEW IBM Professional Security Services -cloud IBM Smart Analytics System security assessment NEW IBM Information Archive IBM Application Security Services for IBM Smart Business Development and Test Cloud Computing NEW Cloud IBM Deployment and Planning IBM Smart Analytics Cloud Automation (Rational) NEW IBM Smart Business Storage Cloud IBM Smart Business Desktop Cloud Consulting IBM Municipal Government Cloud FOAK Software IBM Cloud Service Provider Platform (CSP2) NEW Hardware IBM Smart Business Select Learning Service IBM Smart Business Systems Renamed existing (supports CSP2)
IBM Smart Business Cloud Services IBM SmartCloud
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Platform as a Service

Cast Iron Systems - ENHANCED IBM WebSphere DataPower Cast Iron Appliance XH35 NEW

Integrated Development and Test Environment

IBM Testing Services for Cloud application virtualization NEW IBM Testing Services for Cloud performance testing NEW IBM Rational Load Testing on the IBM Cloud NEW

Infrastructure as a Service IBM SmartCloud Enterprise v 1.4 ENHANCED

IBM Smart Business Desktop on the IBM Cloud IBM Tivoli Live Service Manager NEW IBM Tivoli Live Service Monitoring IBM Federal Community Cloud (U.S.) NEW

Delivering cloud security and resiliency

IBM Managed Security Services - Hosted vulnerability management NEW IBM Managed Security Services - Hosted security event & log management NEW IBM Managed Security Services - Hosted eMail and Web Security IBM Managed Security Services-X-Force hosted threat analysis service IBM Information Protection Services managed backup cloud ENHANCED
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IBM offers one of the broadest choices of delivery modelsfrom private clouds to computing on the IBM SmartCloud.
Private Shared Public
Enterprise A Enterprise B Enterprise C

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Deployment models

Enterprise data center

Private cloud

Enterprise data center

Managed private cloud IBM operated

Enterprise
Hosted private cloud IBM owned and operated

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User A User B User C User D User E

Shared cloud services

Public access to cloud services

Private cloud Client runs and manages IBM implements to client specs on client premises Internal network

Private cloud IBM runs and manages IBM implements to client specs on client or IBM premises Internal network

IBM owned and operated Dedicated resources Shared facilities and cloud management Longer term managed service options Server service level agreement

IBM owned and operated Mix of shared resources Shared facilities and cloud management Elastic scaling Pay-as-you-go Service SLA

Currently not offered by IBM Shared resources Elastic scaling Pay-as-you-go End-user access (credit card)

IBM SmartCloud Enterprise

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The IBM enterprise-class service delivery platform will offer two tiers optimizing delivery requirements and economics

Rapid access, multi-tenant solution scaled and priced based on usage.

Workloads Operating system Management level Availability Security Software usage Pricing Ideal for developing and deploying new application designs Linux, Windows Self service with advanced premium support 99.5% Virtual and some physical isolation Bring your own / pay as you go / free developer use Hourly usage-based with reserved options

Robust multi-tenant solution, including managed production services.

Ideal for migration of traditional and higher availability applications Windows, Linux, AIX Fully managed from infrastructure to application 99.9% Multiple levels of isolation IBM provides operating system and tool licenses Monthly usage-based and fixed contract

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What is IBM SmartCloud Enterprise?

Enterprise virtual IT infrastructure
Designed specifically for enterprises from the ground up Helps provide more control, reliability and data security and can offer massive scalability in performance and capacity Built upon IBMs Common Cloud Reference Architecture Integrates with existing procurement for enterprise

Your servers and personal computers (PCs) Your firewall Internet

IBM owned and managed

Multi-tenant shared infrastructure Highly virtualized Multiple IBM delivery centers Preconfigured software images

IBM firewall IBM unique security and authentication model

Enhanced security
Security-rich access through the Internet Virtual private network option Based on IBM security standards

Pay-per-use
IBM delivery centers

Virtualized IT resources delivered on a usage-based billing model

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IBM Smart Business Cloud Enterprise at a glance

Features and functions: Choice of nine virtual (Intel) server configurations Choice of pre-configured software images from which to build private image libraries
Linux operating systems; Red Hat and Novell SUSE Microsoft Windows operating systems, 2008 & 2003 Extensive IBM, third party, and ISV image catalog

Option to add blocks of persistent storage Image creation: cloning & instance backups Virtual Private Network (VPN/VLAN) services Multiple virtual IPs Premium support options; 24*7 by phone with optional add-on Linux and Microsoft OS support Choice of sites: RTP(US), Boulder(US), Ehningen (Germany), Toronto(CA), Japan, Singapore Payment options: Pay-as-you-go
virtual machines, selected software images & static IP addresses per hour Persistent storage per block per month Internet data transfer per GB transferred

Reserved capacity package options

Offering website:
http://www.ibm.com/cloud/solutions/development

Reserve a pool of virtual machine resources in units of 64 CPUs for 6 or 12 months for a monthly fee and get preferred (discounted) virtual machine usage rates

IBM Cloud portal: http://www.ibm.com/cloud/enterprise

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Our solution provides the option to reserve pools of resources and potentially reduce cost at the same time.
Package Pricing model Package description

Pay-as-you-go

Per virtual machine (VM) hour

No commitment for you to buy fixed amounts of resources IBM will provide capacity as available

Pay-as-you-go with reserved capacity

Monthly charge plus discounted per VM hour

Reserved capacity pool package ability to freely provision and deprovision any combination of VMs within chosen pool size limits for a 6 or 12 month period Pool consists of CPUs with matching memory and storage. Smallest pool has 64 base processors, 96 GB memory and 9.6 TB storage. Larger pools may be ordered in units of this small package. Discounted VM per hour usage charge within pool No commitment for you to buy fixed amounts of resources Monthly reserved capacity package charge for 6 or 12 months proportional to pool size

Custom Aggregate Pricing Model

Custom pricing possible for significant capacity needs Commitment required IBM procurement model allows for aggregation at enterprise level
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Nine 32- and 64-bit configuration options enable you to pick the virtual machine (VM) instance sizes that best fit your needs.
Virtual machine (VM) Options
Virtual CPUs with 1.25 Gigahertz Virtual Memory (Gigabytes) Instance Storage (Gigabytes)

32-bit configurations
Copper 1 2 60 Bronze 1 2 175 Silver 2 4 350 Gold 4 4 350 Copper 2 4 60

64-bit configurations
Bronze 2 4 850 Silver 4 8 1024 Gold 8 16 1024 Platinu m 16 16 2048

Intel architecture servers provisioned in minutes with Linux (Red Hat or Novell SUSE) or Microsoft Windows Server (2003 or 2008) and your choice of middleware. Provisioned in minutes, depending on instance storage size. Option to decrease instance storage to minimum required by chosen image to help reduce provisioning time. Virtual machines (VMs) can be provisioned as standalone servers or in combinations to build sophisticated configurations, including load-balancing and resilient architectures. Private images can be built on one virtual machine configuration and migrated to a configuration of a different size, within the limitations of the base IBM image. Prices start under 10 cents per hour* for a virtual machine including operating system. Reserved capacity options provide pools of resources for immediate use at discounted rates.
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Standard software images help provide a ready-to-use, stable base on which to build your own customized images.
Middleware and operating systems: 32-bit and 64-bit Linux middleware
IBM Lotus IBM WebSphere IBM DB2, Informix and Cognos IBM Tivoli
SUSE Linux Enterprise Server (SLES) 11 Red Hat Enterprise Linux (RHEL) 5.5

Microsoft Windows Server

Windows Server 2003 and 2008

Development and test tools: IBM Rational software Aviarc and Servoy
requirements, collaboration, quality, build and assets ... development tools

Add-on cloud management and integration tools: CohesiveFT and Kaavo

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... hybrid cloud connectivity and management

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With the IBM Cloud, your clients can choose from several software licensing options.
Customer Scenario Software Charge Infrastructure Charge

You bring your own IBM license You own an IBM software license and can use the pre-built IBM images in the portal catalogue PVU-to-cloud software licensing table for easy conversion

Prepaid

Per virtual machine (VM) per hour (hr)

You pay-as-you-go You choose the desired software, accept the license terms online, and receive a monthly usage bill

By usage

Per VM per hr

You bring your own software and license You bring you own software or software for which you hold valid licenses and install them on the servers you provision

Prepaid as agreed with vendors

Per VM per hr

You are an eligible ISV/SI developer You can use selected IBM development software for development, test, proof of concept and sales demos on the IBM Cloud

No charge or by usage

Per VM per hr

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Working with virtual machine images and instances

Customize standard instance

Standard instance

Your standard instance(s)

Provisioned instances

Create instance from a standard PUBLIC image

Available images

Save image to your PRIVATE catalog

Create instances from your PRIVATE image

IBM PUBLIC image Catalog

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The entire process can be driven and monitored from the Cloud portal control panel or controlled using a scripted programming interface.

My Images PRIVATE Catalog

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The IBM SmartCloud offering is designed to address the key client concerns of security, reliability and control.

Security. Built into the solution, ranging from tight physical security of
the IBM SmartCloud centers to intrusion protection systems and vulnerability scanning of the IBM SmartCloud infrastructure. Optional security options such as virtual private networking can help you extend your existing security disciplines to the cloud.

Reliability. Around-the-clock monitoring and management of the IBM

SmartCloud infrastructure with a service level agreement. Features like anti-collocation and virtual IP addressing help enable you to build resiliency into your cloud server environments.

Control. Web-based portal allows authorized users to log on at any

time and monitor, manage and control their virtual environments. Administrator/user roles provide enterprise level control of cloud assets and spending. Built-in RESTful APIs allow you to customize and automatically control your cloud server capacity.
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Security is built into the IBM SmartCloud Enterprise offering.

Virtual infrastructure Hypervisor-based isolation with customer configurable firewall rules Physical firewall and intrusion prevention service/intrusion detection service (IPS/IDS) between guest virtual machines (VMs) and Internet Multiple IP addresses per instance with which to enable security zones Optional virtual private network (VPN) and virtual local area network (VLAN) isolation of account instances Connections may be encrypted and IBM is isolated from VMs by design (using secure shell [SSH] keys in Linux and Microsoft Windows Server user access control) Client has root access to guest virtual machines allowing further hardening of VMs Shared images patched and scanned regularly Management infrastructure Access to the infrastructure is only enabled using web identity through the user interface portal or application programming interfaces [APIs] Complies with IBM security policies, including regular security scans Controlled and audited administrative actions and operations Delivery centers Customer data and VMs are kept in the data center where provisioned Physical security same as for IBMs internal data centers
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Your servers and personal computers (PCs)

Your firewall

IBM SmartCloud services

IBM firewall Optional VPN gateway IBM unique security and authentication model

Management infrastructure Private and Shared VLANs Guest VMs and data IBM delivery centers
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IBM SmartCloud Enterprise roadmap: Client-driven enhancements

Dedicated cloud delivery model

Client-dedicated nodes and resources (e.g. circuits)

Networking and storage enhancements

Multiple virtual private networks (VPNs) Additional storage options

Enhanced usability
Account management enhancements

Cloud infrastructure enhancements

Increased resiliency and performance Image import/export Integrated backup/restore

Additional software images - monthly

IBM images Third-party software images

Global coverage with additional sites

Have recently added sites in Japan and Singapore. More to come in 2011. Expansion to Latin America. Local contracting available in all other geographies.

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Virtual machine instance prices

Virtual Machine Options
Virtual CPUs with 1.25GHz Virtual Memory (Gigabytes) Instance Storage (Gigabytes)

32-bit configurations
Copper 1 2 60 Bronze 1 2 175 Silver 2 4 350 Gold 4 4 350 Copper 2 4 60

64-bit configurations
Bronze 2 4 850 Silver 4 8 1024 Gold 8 16 1024 Platinum 16 16 2048

Price per hour without a reserved capacity package with Redhat Linux OS with Novell SUSE Linux OS with Windows Server $ 0.190 $ 0.095 $ 0.100 $ 0.210 $ 0.115 $ 0.120 $ 0.310 $ 0.265 $ 0.240 $ 0.460 $ 0.410 $ 0.370 $ 0.400 $ 0.350 $ 0.340 $ 0.500 $ 0.450 $ 0.400 $ 0.610 $ 0.550 $ 0.500 $ 0.940 $ 0.780 $ 0.960 $ 1.840 $ 1.540 $ 1.990

Preferred price per hour with a reserved capacity package (in addition to monthly reservation fee) with Redhat Linux OS with Novell SUSE Linux OS with Windows Server $ 0.154 $ 0.059 $ 0.064 $ 0.165 $ 0.070 $ 0.075 $ 0.220 $ 0.175 $ 0.150 $ 0.300 $ 0.250 $ 0.210 $ 0.265 $ 0.215 $ 0.205 $ 0.320 $ 0.270 $ 0.220 $ 0.380 $ 0.310 $ 0.270 $ 0.530 $ 0.370 $ 0.550 $ 1.100 $ 0.800 $ 1.250

*U.S. prices current as of April 7, 2011. Subject to change. See http://www.ibm.com/cloud for the latest pricing.
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Add-on operating system support charges

Virtual Machine Options
Virtual CPUs with 1.25GHz Virtual Memory (Gigabytes) Instance Storage (Gigabytes)

32-bit configurations
Copper 1 2 60 Bronze 1 2 175 Silver 2 4 350 Gold 4 4 350 Copper 2 4 60

64-bit configurations
Bronze 2 4 850 Silver 4 8 1024 Gold 8 16 1024 Platinum 16 16 2048

Add per hour for optional add-on Linux Operating System Image premium support for Redhat Linux OS for Novell SUSE Linux OS for Windows Server $ 0.10 $ 0.08 $ 0.10 $ 0.10 $ 0.08 $ 0.10 $ 0.10 $ 0.08 $ 0.10 $ 0.10 $ 0.08 $ 0.10 $ 0.10 $ 0.08 $ 0.10 $ 0.10 $ 0.08 $ 0.10 $ 0.10 $ 0.08 $ 0.10 $ 0.15 $ 0.08 $ 0.15 $ 0.15 $ 0.08 $ 0.15

*U.S. prices current as of November 2, 2010. Subject to change. See Cloud Agreement and current Charges Schedule on SalesOne
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Prices (continued)
Persistent Storage
Price per storage block per hour Small (256 GB) Medium (512 GB) Large (2048 GB) Private image storage price per GB per hour plus (after January 25 2011) per million IO requests or portion thereof for each block or private image save operation $ 0.11 $ 0.00015 $ 0.03840 $ 0.07680 $ 0.30720

Internet data transfer

No charge until January 25 2011, thereafter

Price per GB transferred in or out

First 10 TB Next 40 TB (10 TB up to 50 TB) Next 100 TB (50 TB up to 150 TB) All additional usage above 150 TB

$ 0.15 $ 0.11 $ 0.09 $ 0.08

Direct Internet access

Reserved static IP addresses per hour reserved, whether in use or not $ 0.01

*U.S. prices current as of November 2, 2010. Subject to change. See Cloud Agreement and current Charges Schedule on SalesOne
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Prices (continued) - Premium services

Reserved Capacity Package - option
Package size examples Reservation package content Virtual CPUs with 1.25GHz Virtual Memory (Gigabytes) Instance Storage (Gigabytes) Reservation units Smallest 64 96 9,600 1 Medium 512 768 76,800 8 Price per month 6-month reservation 12-month reservation $ 1,850 $ 1,300 $ 14,800 $ 10,400

Ordered using the Premium Services Order Form

Support Services - option
Large 1,920 2,880 288,000 30 Premium Support Services Price per month is a % of all other charges except onetime charges and PAYG software image charges Greater of Minimum Charge or Percentage of Services (excluding OTC & SW PAYG) Advanced Premium Support Services Greater of Minimum Charge or Percentage of Services (excluding OTC & SW PAYG) Add-on operating system support Increase in per hour usage rate for instances. See table $1,000 10% $ 75 5%

$ 55,500 $ 39,000

Reserved Capacity may be ordered in units of the Small size, e.g. Medium above is equal to 8 of the Small units.

Virtual Private Network - option On-boarding service - option

On-boarding support ( 4 hours remote) One-time charge $ 3,000 Price per VPN service (max. one per site) Setup one-time charge Monthly recurring charge $ 1,000 $ 300
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*US prices current as of November 2, 2010. Subject to change, see the IBM Cloud Agreement.

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Disclaimer
This offering is not Generally Available and this presentation is not a commitment by IBM to deliver the service as described. Offering details are subject to change.

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IBM Smart Business Cloud Enterprise+

Low cost, dynamic, flexible, self service priced Infrastructure as a Service bring increased saving to highly virtualized environments
Cloud hosting environment that supports workloads to committed SLAs; management above the hypervisor, with ITILbased practices A shared layer provides economies of scale, speed of provisioning with shared cost, with a dedicated Managed environment for running client workloads with a high level of security isolation. On or off premise options Provides a wide choice of selected IBM hardware and software Integration with existing IBM delivery tools and processes (non-Cloud managed environments) Services included Full service monitoring of instance Level of isolation and sharing VPN/VLAN access Isolation down to physical layer optional Locations Run environment on IBM (shared private) or Customer premise (private) Architecture/Platform Intel and Power architectures OS options Linux, Windows, AIX Hypervisor VMWare, PowerVM Pricing Structure Mix of Fixed and Variable

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The Enterprise+ Cloud is a new solution from IBM that is currently under development and is expected to GA in 2H2011.

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Virtual Machine Capacity Options

x86 Options
Virtual CPUs Virtual Memory (Gigabytes) Instance Storage (Gigabytes)

32-bit configurations
Small 1 1 64 Med 2 2 128 Large 4 4 192 Small 2 4 64

64-bit configurations
Med 2 4 128 Large 4 8 192 XL 8 16 384

pSeries Options
Virtual CPUs Virtual Memory (Gigabytes) Instance Storage (Gigabytes)

32-bit configurations
Small 1 1 64 Med 2 2 128 Large 4 4 192 Small 1 2 64

64-bit configurations
Med 2 4 128 Large 4 8 196 XL 8 16 384 Jumbo 16 32 512

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Service Level Package Options

Package
Bronze

VM Availability SLA
98.5%

Infrastructure Services
32-bit and 64-bit System x Windows & Linux 64-bit System p - AIX Any VM sizes 24-Hour Service Request Fulfillment

Silver

99.5%

Includes Bronze Infrastructure Services, plus Selectable location for VM Deployment VM Mobility Support

Gold

99.7%

Includes Silver Infrastructure Services Storage mirroring 48-Hour Total Service Request Fulfillment Automated Restart on VM failure

Platinum

99.9%

Includes Gold Infrastructure Services Storage replication across 2 locations 72-Hour Total Service Request Fulfillment

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Operating System and Software Images

Operating Systems x86
Red Hat Enterprise Linux 5.2 5.5 (32 and 64-bit) SUSE Linux Enterprise Server 11 for x86 (32-bit and 64-bit) SUSE Linux Enterprise Server 10 SP2 for x86_64 Windows Server 2008 R2 Datacenter with pay for use licensing (Windows Server 2008) Operating System pSeries AIX 6.1

IBM and non-IBM software will be included in the service catalog

Websphere Application Server Websphere Portal and Lotus WCM Websphere sMash Websphere MQ DB2 Enterprise Edition Informix Lotus Domino Lotus Forms Turbo Lotus Web Content Management IBM Mashup Center Rational Asset Manager Rational Build Forge Rational Quality Manager Rational Requirement Composer Rational Team Concert Apache Tomcat MySQL MS SQL MS Exchange Microsoft Internet Information Server Oracle Weblogic
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Base Level of Managed Services Provided

Operating Systems Monitoring and Management Monitoring of OS Components Patch Management Anti-Virus on Windows OS OS License Management OS Level Security and Compliance Security Policy Management Security Compliance Support Audit Support Management Regulatory Program Management ITIL based Managed Services Service Catalogue Service Request or Activation and Deactivation (SA&D) Incident, Problem and Change Management (with support for Integration Services) Event Management Configuration Management Asset Management

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Optional Managed Services

Management above the Operating System (e.g. database and middleware) Monitoring and response to alerts Patch Management Vulnerability Management for Managed Environment Scanning using IBM commercial offering Response to alerts and events Business Continuity/Disaster Recovery service for the managed environment with customer definable RPO/ RTO Customer Help Desk Integration with Integration Services
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IBM Hybrid cloud solution Client Value

Integration of OnPremise Service Management and Applications Simplified, Enabled and Controlled by Hybrid Cloud Integrator

for Cloud Service Usage.

Results: Visibility into off-premise cloud infrastructure using the same UI as those on premise. Increased client confidence in the management of off premise resources Access to applications enabled across all vendors.

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Hybrid Cloud Management, Security and Integration

Integration of applications On-premise to off-premise business application connectivity & governance Data Integration Information exchange and data integration across the enterprise and clouds Monitoring and Management of workloads running off-premise on clouds Monitoring on IaaS, PaaS and SaaS level Policy based Workload Governance, Provisioning, Scheduling and Management Metering, Accounting Availability Dashboard for service visibility Security for Hybrids Control security and resilience of services (identity management, compliance, isolation) Application and Workload migration workbench Tools to support the migration of workloads to the cloud Initial focus for 'Hybrid Cloud': 'Provide clients the ability to manage and integrate workloads and resources on a cloud with their existing processes, management and business systems.'
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Cast Iron Cloud Integration

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Potential Pitfalls with Cloud

Business Case A true business case should exist. Dont go cloud just to do the latest thing. Usually not beneficial unless true business case exists Commitment at Organizational Level Commitment must be made at high levels within the organization Cloud doesnt mean outsourcing. Although staff repurposing is possible. Fewer things to manage with standardization and automation enables repurposing and/or refocusing Application Optimization for Cloud Not all applications are ready for cloud or virtualized environments Push software vendors for cloud-friendly licensing models Infrastructure Readiness On-premise equipment sufficient to build private cloud? Is bandwidth sufficient for expected communication with public cloud? Workload needs to be ready for cloud and fit appropriate cloud delivery model (public, private, hybrid)

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Workloads may be at different levels of readiness for cloud

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Clouds Impact on Resources

Contract administration IBM integrates with your existing procurement and contract administration Pay-as-you-go introduces new challenges, such as lack of not-to-exceed pricing IBM cloud offerings provide mechanisms for administrators to limit users potential usage Customer technical expertise Technical resources will be focusing more on managing virtual environments than physical systems Staff repurposing possible as repetitive, time consuming work is now more automated Higher paid resources can focus on tasks more core to business

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IBM & ESRI Partnership

ESRI has been an IBM Business Partner for 20+ years & Strategic Alliance Partner since 2000 ESRI software certified on nearly full spectrum of IBM hardware (x, z, p, Bladecenter, and workstations) ESRI leverages many IBM Spatial offerings including: IBM Maximo Spatial - IBM Informix IBM Spatial Services - IBM Websphere IBM Cognos - Lotus IBM DB2 - Rational IBM Global GIS Consulting Practice Assist with assessment, design, implementation, and training of enterprise-wide GIS implementations Integrated GIS solutions (hardware, software, services) from ESRI, IBM, and ESRI business partners Additional Information: http://www.esri.com/partners/alliances/ibm/index.html http://www-01.ibm.com/software/data/spatial/ http://www.redbooks.ibm.com/redpapers/pdfs/redp9128.pdf

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Security is built into the IBM SmartCloud Enterprise offering.

Virtual infrastructure
Hypervisor based isolation with customer configurable firewall rules Physical firewall and IPS/IDS between guest virtual machines (VMs) and Internet Connections are encrypted and IBM is isolated from VMs by design (SSH keys) Customer has root access to guest virtual machines allowing further hardening of VMs Images patched and scanned regularly
Your servers and personal computers (PCs)
Your firewall

IBM Cloud services

IBM firewall IBM unique security and authentication model

Management infrastructure
Access to the infrastructure is only enabled using Web identity through the user interface portal or APIs Complies with IBM security policies, including regular security scans Controlled and audited administrative actions and operations

Management infrastructure

Delivery centers
Customer data and VMs are kept in the data center where provisioned Physical security same as for IBMs internal data centers
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Guest VMs and data IBM Delivery Centers

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Custom Solution Integration with Cloud APIs

JAVA and REST-based APIs available for integration with your existing management tools and environment APIs expose standard IBM Cloud management functions
Virtual Machines Private Image Catalog Persistent Storage Static IP Address SSH Keys

Detailed guides and code examples made available on the IBM Cloud Portal

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Trademarks and notes

IBM Corporation 2011 IBM, the IBM logo, ibm.com, AIX, Cognos, DB2, Domino, Informix, Build Forge, Lotus, Tivoli, Rational, WebSphere and LotusLive are trademarks or registered trademarks of International Business Machines Corporation in the United States, other countries, or both. If these and other IBM trademarked terms are marked on their first occurrence in this information with the appropriate symbol ( or ), these symbols indicate US registered or common law trademarks owned by IBM at the time this information was published. Such trademarks may also be registered or common law trademarks in other countries. A current list of IBM trademarks is available on the Web at Copyright and trademark information at www.ibm.com/legal/copytrade.shtml Adobe, the Adobe logo, PostScript, the PostScript logo, Cell Broadband Engine, Intel, the Intel logo, Intel Inside, the Intel Inside logo, Intel Centrino, the Intel Centrino logo, Celeron, Intel Xeon, Intel SpeedStep, Itanium, IT Infrastructure Library, ITIL, Java and all Java-based trademarks, Linux, Microsoft, Windows, Windows NT, the Windows logo, and UNIX are trademarks or service marks of others as described under Special attributions at: http://www.ibm.com/legal/copytrade.shtml#section-special Other company, product and service names may be trademarks or service marks of others. References in this publication to IBM products or services do not imply that IBM intends to make them available in all countries in which IBM operates.

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