Segmentation:

Mr. Saurabh Dhoot, Director Videocon Group said, "We have had excellent growth rates from the time of launch. Our objective is to catalyze our penetration, offer channels and services across genres, increase our subscriber base, & better our ARPU s. We are confident that with these 19 channels : 6 HD Channels and 13 channels we will be in a position to create, not only a differential in the market, but achieve better penetration, through the exclusivity of content

Remarking on the achievement, Saurabh Dhoot, director Videocon Group said, "We have achieved the 3 mn mark as per our planned targets and we are sure that we would add another million subscribers in the next 3-4 months. I feel what's important at this stage is to continue the momentum not just by adding new customers but in fact by delighting existing customers. Our aim is to keep our customers happy because we feel that a brand is successful when their customers are satisfied." In a major announcement, Videocon d2h today announced that it has crossed 3 mn subscriber mark. Videocon d2h, one of the fastest growing DTH service providers has created its niche through its innovative technology, and large dealer network in urban and rural areas across the country. The company aims to cross the 4 mn mark by August 2011.
Different Packages for south and rest of India

It also has the highest number of regional language channels in Kannada, Bengali, Marathi, Oriya and North East. Videocon d2h has been awarded the 4th most successful brand launch of the year 2009 across all product categories in the Brand Derby survey carried out by Business Standard. Along with HD, customers will also be able to enjoy 3D content and experience the new world of Digital Entertainment on Indias 1st HD-DVR with 3D. Our Satellite DVD was also awarded the Product of the Year (POY) 2010 Award. In addition to all popular television channels, the Videocon d2h platform will offer many new features and exciting interactive services, thus becoming a one-stop shop for all the entertainment needs of customers. Gold Pack: This pack has pioneered the DTH technology in India. The pack comes with a variety of channel packages. The users can subscribe to one of the Base packages and then choose any or all the Add-On packages. Gold pack comes at Rs 150 per month(inclusive of all taxes). Moreover, the users can top up the account with Rs 1600 recharge and avail 12 months of gold pack. The package is inclusive of 194 channels and added services. With this package it is targeting common man Gold South Pack: The pack is exclusively designed to cater the DTH market of South India. The pack comes at an added Rs 175 (inclusive of all taxes). The users get to see 198 channels. Moreover, the consumers are given 1 free south language top up with this pack as a gesture. Targeting south Gold Sports Pack: The pack is specially designed by the company to serve the sports loving

DTH viewer ship of India. The pack comes at Rs 225 per month(inclusive of taxes) and offers major sports channels of India. Moreover, the users get to watch an additional 201 channels in this pack. Diamond Pack: The pack offers more than 225 channels along with service assistance. The users can top up your account with Rs 1500 and get a recharge for six months. Moreover, the users can alternatively choose to get an year long recharge with Rs 2900. The monthly charges of the diamond pack comes at Rs 275 per month. It is one of the preferred package scheme of the modern day DTH service consumer in India. Upper Middle class

Distribution and Service:

The Head Office is based in Mumbai while the Head end is located in Greater Noida. The state of the art uplink centre situated in Greater Noida includes the satellite dish farm and the main control room. Along with a wide network of 700 direct service centres and franchisees, Videocon d2h also has 24x7 customer care centres in Pune, Dehradun, Noida and Bangalore to cater to customer needs in ten different languages. With service centres all across India, it is equipped with 4000 well trained service employees.

Extensive Customer Service Network:

Videocon d2h has set up customer call centres in Pune, Dehradun, Noida and Bangalore to cater to customer needs in ten different languages. In addition to all popular television channels, the Videocon d2h platform will offer many new features and exciting interactive services, thus becoming a one-stop shop for all the entertainment needs of customer

Branding :
Consumer electronics major Videocon has roped in Bollywood actor Abhishek Bachchan as brand ambassador and earmarked Rs 1 billion towards marketing of its direct-to-home (DTH) service, d2h. Bachchan forms an important piece of this marketing push as Videocon d2h hopes to achieve its ambitious target of two million subscribers by the end of this calendar year. Bollywood stars Shah Rukh Khan and Aamir Khan endorse Dish TV and Tata Sky, the two market leaders who have over six and four million subscribers respectively. Videocon will launch a new television commercial (TVC) with Bachchan, sticking to its tagline "Direct Hai To Right Hai".

Bachchan will feature across all Videocon d2h brand and product communications including advertisements on TV, print, outdoor, radio and BTL media like POS and collaterals. Videocon d2h, the DTH brand operating under BBCL, is the sixth and last private entrant in the Indian DTH market.

Says Khera, "For a four-month old service, we have already touched a subscriber base of 400,000. We plan to touch two million subscribers by the end of this year." The company offers DTH signals through direct satellite TVs, satellite DVD players and satellite boxes. Videocon d2h's ARPUs (average revenue per user) stand at Rs 225, says Khera. BBCL has so far invested close to Rs 7 billion and has a dealer-distributor base of 40,000 across the country. The company has set up digital infrastructure including a technology centre in Noida and three high-end call centres in Pune, Dehradhun and Bangalore to solve customer queries in 10 languages.

Value Added Services:

Videocon d2h offers maximum number of channels in the market with a current count of 290 channels & services; they provide a very strong regional content for their specific audiences along with all the sports channels on board. Videocon d2h has also added new Channels on their platform which is: DD Kashir and Prarthana (Odiya Devotional Channel). The customers can watch their favorite channels in HD format by subscribing to its HD channels.
India s first High Definition DVR with 3D 300 channels Genre/Language wise mosaic helps viewer to see and select rather than scroll through channels on EPG Listen to your fav music on Active music Tickers : the user can check latest stock market ,cricket , news update on a ticker , while watching a channel. Active Services like state active , channel active , darshan active , View the last viewed channel while playing games. Multi lingual call centres :Call centres across 3 zones in 9 languages English, hindi , Punjabi,Bengali, gujarati, Marathi,tamil, telugu,malyalam,kannada. Multi lingual user interface: viewer can watch EPG in their 2 preferred languages out of 9 . Weather watch: viewers can watch weather details for their respective city in the info/zap bar Service centres : more than 100 service centres across country MPEG4 and DVB S2: new age satellite television platform that make use of MPEG4 with DVDS2 tech. Easy recharge option : recharge option like website IVR

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Strong regional content. Highest number of sports channel Info bar : It has unique features like  Progress bar  Programme title  Channel no  Start end time  Weather information  Current time

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Preview screen : quarter screen video present in EPG lets viewers watch the program before selecting Favourites : allows 4 viewers to create the personal fav with 20 channels each Reminder : allows users to get 50 reminders about his fav program. User can jump genres by just press of single button

Satellite TV Model V3203HB Features

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Inbuilt D2H HD Ready UV-Glossy Looks 200000:1 Mega Contrast Ratio 1366X768 16.7 Million Display Color HDMI VER.1.3 ECO Vision 3D Noise Reduction DNR

Advantage of vidoecon 1.Access to 85% of 40000 retails points in CE space . Note that 80% of DTH has been sold through this channel. 2.Access to Next & Planet M network Widest after sales Service network in CE space Best positioned to leverage growing LCD TV market.