You are about to view a presentation on Travel & Tourism, a one year Tech Prep class available to high

school 11th and 12th grade students. By successfully completing the class you can earn elective credits toward high school graduation. To view the slides, wait for the entire file to load (watch the progress in the lower left side of window), then click the arrows at the bottom of the screen to move ahead or to back up. If you wish to get a closer look at this class, contact your school counselor to set up a shadowing visit. In Travel & Tourism, as in all Tech Prep classes, both girls and boys are welcome.

Is This You?
The following is a description of the aptitudes, abilities, skills and personal characteristics that match the profile of a person ideally suited for a career in the travel & tourism field. The purpose of this description is to assist a student with the important task of finding a match between that students qualities and the qualities required of a person working in this field. By no means are the following to be viewed as finely honed skills you must possess as a prerequisite for selecting this course. Rather, they are abilities/qualities that you recognize in yourself that you believe can be further matured by your participation in this class. Aptitudes/Abilities/Skills Ability to influence peoples opinions/attitudes about ideas and things Excellent communication skills is able to read and comprehend many kinds of written material and is able to interact verbally with customers/clients pleasantly and accurately - is able to write clearly and concisely using correct grammar, punctuation, and spelling Ability to put customers/clients at ease demonstrates a genuine caring for their needs Ability to use arithmetic quickly and accurately Ability to handle several projects at the same time ability to work under pressure especially during peak travel times Ability to see details and recognize errors in spelling and numbers Personal Characteristics Has an interest in serving people Likes detail work has an interest in arranging travel schedules Likes to work with computers and other office equipment Has a pleasant personality meets, greets, and interacts with people with ease and grace needs good common sense as well as a sense of humor Group experience and leadership skills are valuable should be able to handle surprises travel experience is useful along with fluency in a foreign language

According to the World Travel & Tourism Council, travel and tourism has grown to be the worlds largest industry and employer. By the year 2000 T&T was projected to account for 10% of all international trade. World T&T employs more than two hundred million people and accounts for 11% of the worlds GDP with a gross output of $3.4 trillion making it the leading producer of tax revenues. T&T is expected to grow 50% faster than other sectors of world employment. There is tremendous variety in the careers that make up the T&T field. Some examples follow: Travel Agent Sea Kayak Outfitter Various kinds of work at Golf Resorts Cruise Director Charter Boat Captain Camp Director Various kinds of work at Waterfront Resorts Cultural Tutor Compcierge concierge with computer expertise to assist business travelers with their computer/e-mail/data port problems River Rafting Guide Various kinds of ecotourism work Scuba Instructor/Diving Guide Various kinds of hotel/motel/lodging work Tour Guide Various kinds of airline/cruise ship work Car Rental Agent Hunting Guide/Outfitter Various kinds of work at Ski Resorts

Travel & Tourism

Course Syllabus Instructor: Mrs. Sara Bray Classroom: 237 Office: 242A Office Hours: 8:00 9:00 a.m. & 11:20 a.m. 12:00 p.m. Office Phone: 845-6211 ext. 3552 Home Phone: 845-7626 E-Mail: sbray@westshore.edu Textbook: Viewpoint, An Introduction to Travel, Tourism, and Hospitality, 4th Edition, Nona Starr, 2003. Lodging Management Program, American Hotel and Motel Association, 1999. Course Description: This course is intended to be an overview of the travel and tourism
industry to expose students to the many careers within the field. Students will explore various segments of the travel and tourism industry to include transportation services, lodging operations, tourism activities and organizations. Each segment will incorporate modules in which students will complete assignments and projects. Additional classroom activities will include field trips, the use of technology, and guest speakers. In addition, all students will be evaluated on their work ethic. Program CIP Code: 08.0708 PSN: 16380 Job Titles Requiring Further Training Entry Level Position with H.S. (Vocational) Training: Management Consultant Ticket Agent Hotel Manager Chamber of Commerce Asst. Special Events Coordinator Travel Agency Asst. Director of Chamber of Commerce Economic Development Asst. Director of Economic Development

Course Objective
Overview of Tech Prep

Student Outcomes
Students will tour the campus of West Shore Community College. Students will be inserviced on the Tech Prep Student Handbook. Students will learn the Work Ethic components and requirements. Students will learn about the evolution of the Cruise Industry. Students will identify cruise lines, read deck plans, learn about accommodations, security, and food service. Students will profile passengers, create routes and reservations, and rates for a cruise.

Time
1 week

Instructional Strategies
Teacher Directed Instruction

Assessment
Work Ethic SelfEvaluation

Michigan Standards/ Benchmarks

National Skills Standards

#1 Cluster Foundation Academic Foundation

Cruising

3 weeks

Teacher and Student Directed Instruction Computer Lab Field Trip Carferry Guest Speaker

Worksheets Quizzes Projects Test AND Personal Observations, Student PowerPoint Presentation

ELA.1.1.HS.1 MAT.1.1.HS.2 MAT.IV.3.HS.5

#1 Cluster Foundation Academic Foundation #4 Travel & Tourism Academic Foundations Technical Skills: Product Knowledge #1 Cluster Foundation Academic Foundation #4 Travel & Tourism Academic Foundations Marketing #5 Recreation, Amusements & Attractions Systems Marketing

Evolution of the Travel and Tourism Industry Destination Geography

Students will learn Maslow's Hierarchy of Needs and VALS Lifestyle as it relates to the travel industry. Students will learn the importance of infrastructure, service, marketing, and the changing world of travel. Students will learn the geographical needs of the travel and tourism industry to include: mapmaker, longitude/latitude, directions, climate and weather, earth surfaces, local customs, and time zones/24 hour clock.

3 weeks

Teacher Directed Instruction Student Directed Instruction Computer Lab

Worksheets Quiz Projects - Test and Personal Observations Plan a Road Trip Project Brochure The Sky is the Limit

ELA.11.HS.1 MAT.2.2.HS.1

The Aviation Industry

Students will learn airline classification, rules and regulations, airline fares/ticketing/itinerary, routes and reservations, automation, and airline hubs.

3 weeks

Teacher and Student Directed Instruction Computer Lab Speaker

Worksheets - Quiz - Projects Test Personal Observations

ELA.1.2.HS.3 ELA.1.3.HS.7

#1 Cluster Foundation Academic Foundation #4 Travel & Tourism Academic Foundations Marketing #1 Cluster Foundation Academic Foundation #4 Travel & Tourism Academic Foundations Safety & Security Technical Skills: Product Knowledge Marketing #1 Cluster Foundation Academic Foundation #4 Travel & Tourism Academic Foundations Safety & Security Marketing #1 Cluster Foundation Academic Foundation #4 Travel & Tourism Academic Foundations Marketing

The Airport

Students will learn about the airport design, management, aircraft configuration, air travel process, baggage, and security.

3 weeks

Teacher and Student Directed Instruction Field Trip Computer Lab

Worksheets Quiz- Projects Test and Personal Observations Student Research Paper

ELA.1.2.HS.1 ELA.9.11.HS.2

International Travel

Students will learn the rules and regulations, documentation, health and safety, customs regulations, currency, airline fares/reservations/ticketing of a variety of cultures.

1 week

Teacher and Student Directed Instruction Guest Speaker

Worksheets - Quiz Test and Personal Observations

ELA.2.4.HS.2

Travel by Rail

Students will learn the role of domestic and international passenger trains. Students will learn about Amtrak's passenger trains, routes and connections, and equipment.

2 weeks

Teacher and Student Directed Instruction Computer Lab

Worksheets - Quiz - Projects Test AND Personal Observations Student Poster Project

Course Objective
Travel by Road

Student Outcomes
Students will learn about the major rental car companies to include: costs, equipment, regulations, reservations, rates, and insurance.

Time
1 week

Instructional Strategies
Teacher and Student Directed Instruction Computer Lab

Assessment
Worksheets - Quiz Test and Personal Observations Student Report Car Rentals Worksheets - Quiz Test Project and Personal Observation Student Tour Package

National Skills Standards

#1 Cluster Foundation Academic Foundation #4 Travel & Tourism Academic Foundations Marketing #1 Cluster Foundation Academic Foundation #4 Travel & Tourism Academic Foundations Technical Skills: Product Knowledge #5 Recreation, Amusements & Attractions Systems #1 Cluster Foundation Academic Foundation

Touring the World

Students will learn the elements of a tour. The students will be able to name the types of tours, identify organizations and associations active in tour promotion, and identify tour sales and operations.

2 weeks

Teacher and Student Directed Instruction Computer Lab

Meetings and Incentives

Students will identify the role of a meeting planner, identify meeting sites, and describe incentive travel.

1.5 weeks

Teacher and Student Directed Instruction Computer Lab

Worksheets - Quiz - Project Test and Personal Observations Student PowerPoint Project Worksheets Project and Personal Observations Student Market Travel Project

Marketing, Sales, and Services

Students will define the marketing concept and identify places where the travel, tourism, and hospitality product is sold.

1.5 weeks

Teacher and Student Directed Instruction Field Trip

#1 Cluster Foundation Academic Foundation #4 Travel & Tourism Academic Foundations Technical Skills: Product Knowledge #5 Recreation, Amusements & Attractions Systems Marketing

Course Objective
Career Exploration

Student Outcomes
Students will learn about the different levels of jobs and opportunities in the hospitality industry.

Time
2 weeks

Instructional Strategies
Teacher and Student Directed Instruction Computer Lab Guest Speaker

Michigan Standards/ Assessment

Worksheets - Quiz Project Test and Personal Observations Career Cruising Project Resume Application Letter Worksheets Quiz Test Project and Personal Observations Student Hotel/Resort Project

National Skills Standards

#1 Cluster Foundation Academic Foundation #5 Recreation, Amusements & Attractions Marketing #1 Cluster Foundation Academic Foundation #3 Lodging Communications Systems Employability and Career Development Technical Skills Information Technology Applications Safety, Health, and Environmental #4 Travel & Tourism Academic Foundations Technical Skills: Product Knowledge Marketing

Benchmarks
ELA.1.2.HS.1 TECH.6.6.HS.1

Lodging Management

Students will be able to classify types of hotels, recall the elements of a hotel reservation, describe the hotel organization and the stages of a guest cycle. Students will learn various types of reservations and how they are made, how computer systems work and forecasting reservations. Students will learn the registration cycle, room assignment, selling to and turning away guests, completing a reservation and registration. Students will learn what is involved in check-out, settling accounts, internal control, and evaluating operations. Students will learn housekeeping responsibilities to include: planning, staffing, and scheduling. Students will learn what is on a room attendants cart, how to prepare a room status report, detailed room cleaning procedures and sequence, and room inspections. Students will learn the types of calls that guests make, the types of telecommunications equipment used, the types of telephones.

8 weeks

Teacher and Student Directed Instruction Videos, Guest Speaker and Field Trip

Students learn that customer service is at the heart of the travel and tourism industry. If travelers expectations are not met or exceeded, they will not be a repeat customer, nor will their friends. Students learn about market research, which studies peoples values and lifestyles, to provide useful knowledge about how to sell intangibles such as travel. These studies hope to provide answers to who travels, when, where, and why. The bottom line is to attract those who will travel and then provide them with the kind of experiences that are appealing to them.

Students learn about the evolution of the Cruise Industry. They learn how to identify cruise lines, read deck plans, learn about accommodations, security, and food service onboard. Students learn how to profile passengers, create routes and reservations, and calculate rates for a cruise.

Students learn the basic geographical aspects of the travel and tourism industry, which include: different kinds of maps, latitude and longitude, directions, climate and weather, earth surfaces, local customs, time zones, and the 24 hour clock.

The jet airplane forever changed the Travel & Tourism Industry. Nearly any destination can now be reached by air. T&T students learn about airline classification, rules and regulations, airline fares/ticketing/itinerary, routes and reservations, automation, and airline hubs. They also learn about airport design, management, aircraft configuration, air travel processes, baggage handling, and security.

Students will learn the rules and regulations governing international travel, including essential citizenship documentation, health records, safety issues, customs regulations, currency exchange rates, and airline fares/reservations/ticketing procedures of a variety of cultures.

Students learn about the fascinating Amtrak history of the passenger railroad industry in the U.S. from the days of westward expansion to the present. The rail systems of other countries, including Canada, France, and Japan Acela Express are also studied which leads to an VSOE understanding of advantages and disadvantages of the varying systems. There are high speed trains for transporting commuters to work in metropolitan centers such as the Acela Express (150 mph) which connects Washington, D.C. and Boston; and the Train Grand Vitesse (TGV) a super smooth 186 mph electrically powered train that connects Paris and Lyon, France. There are nostalgia trains that operate on scenic routes using restored equipment with deluxe amenities and offering top-flight service. The Venice TGV Simplon-Orient-Express (VSOE) is one such train in Europe that delivers more than transportation it provides a Japanese Cherry Blossom Train romance of the railroad experience. No other country in the world possesses a total railway system comparable to that of the Japanese, where bullet trains of the Shinkanese lines may not deviate from their appointed timetables by more than 15 seconds.

A number of car rental companies compete for travelers business. They provide vehicles ranging from small, economy cars to large, luxury models, including limos, trucks, and even RVs. Marketing plays a central role in the materials produced to advertise their products. Car rental companies try to provide choices that are appealing and attainable to as wide a segment of the population as possible. Some customers with limited means will choose a Ford Fiesta while others with greater resources will opt for a Cadillac. Indeed, the Travel & Tourism industry on the whole, employs a great many marketing specialists.

Some travelers are perfectly comfortable making their own arrangements when they travel both near and far from home. Many others prefer to join a tour group and let the tour organization handle the lodging reservations, itinerary, and means of travel. There are an unlimited number of tours available to satisfy every travelers interests, whether those involve sports events, wilderness exploration, wonders of the world, art museums, an African safari, scenic wonders, nature photography . . .

Interesting places to visit are unlimited, and people worldwide are traveling to see them.

Vacationers who travel by car are often looking for economical lodging for one night at motels along their route. In other cases, vacationers fly to a posh resort area where they stay for a week or more at a luxurious hotel. Their intent is to be pampered and catered to in the spas and four star restaurants in these full service hotels. Besides providing lodging, meals, service, and personal comforts, some hotels are also designed to host conventions. They have more guest rooms and meeting rooms than the average hotel, along with several dining rooms and a large kitchen and serving staff. They also have sufficient electrical and communications hookups to serve the needs of the large groups that will meet there.

As stated in slide #4, this course is intended to be an overview of the extremely broad industry of world Travel & Tourism. The various means of travel are studied, including: auto, bus, rail, cruise ship, and airplane. The different ways of securing reservations, determining rates and routes are also included, along with how passengers and their luggage are handled at the terminals. Places of lodging are studied. These range from low cost motels along interstate highways to luxury, five diamond resorts in the most exotic of locations. Customer service, dining facilities, and leisure activities at these hotels are also covered. Travel locations around the globe are investigated. The places to which people want to travel are as varied as the diverse population that inhabits our planet. Marketing (all the things a seller does to bring a product to the attention of a buyer) plays a most important role in the T&T industry. Learning marketing strategies is an important part of this course. It is assumed that students who enroll in this T&T class will already have an interest in travel. The main purpose of the class is to expose the students to the myriad of careers within the field in hope the students will find one or more that are suitable for them.