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Table 1 Percentage of growth in median salaries in 2010/11 over 2007/08 across hotels in First Class and Luxury segments in India
The post recession landscape, across all segments of the hospitality sector, has witnessed an interesting trend in compensation benchmarking activities. The findings of the 2010 HCE India Hotel Salary Survey conducted in the first quarter of 2010 largely represented compensation data that was adopted by hotel companies as part of salary correction strategy across all levels in the hotel hierarchy. Hence, the median salary range for the year 2009/10 has not been included in comparing salary benchmarks over the last three years as it may be skewed owing to a year that was in a post recessionary phase. Most hotel companies initiated their compensation benchmarking activities for salary rationalization in the third quarter of the year 2010. As the global economy recovers and companies return to prerecessionary hiring levels, the 2011 HCE India Hotel Salary Survey shows that inspite of witnessing difficult times, compensation levels in the year 2010/11 are comparable to those in the buoyant year 2007/08 when disproportionate salary increases were observed throughout the industry. Tables 2 and 4 provide a graphical snapshot of this comparison for key positions in various hotel segments in India. Table 1 shows the percentage of growth in median salary in 2010/11 over the buoyant year 2007/08 in First Class and Luxury segments in India. Note for Tables 2 & 4: Median salary range for 2009/10 has not been included as findings of the 2010 HCE India Hotel Salary Survey indicate that the data in this post-recessionary phase may be skewed due to salary points being a reflection of the corrections taken to tide over the global downturn.
Position General Manager Financial Controller Director Human Resources Director Rooms Division Executive Housekeeper Director Food & Beverage Executive Chef Director Sales & Marketing Chief Engineer
Percentage of Growth in median salary in 2010/11 over 2007/8 13% 6% 18% 11% 20% 43% 9% 23% 25%
Table 2 Graphical representation of median salaries for key positions across hotels in First Class and Luxury hotel segment in India for the years 2007/08 and 2010/11
4,000,000 3,000,000 2,000,000 1,000,000
30% 25% 20% 15% 10% 5% 0% Manager Controller 2007/08 Human Resources Rooms Division Housekeeper & Beverage & Marketing
2010/11
The position of Director Food & Beverage has seen the maximum increase in median salary reflecting that Food & Beverage as a function continues to be critical to increasing bottom line profitability. This increase may also be attributed to the emergence of quality standalone restaurants and food chains that are recruiting hotel professionals at extremely competitive packages. The emergence of new hotel brands in the country has increased the war for talent and is showing in the significant increase in salary levels for the Director Sales & Marketing position. Salaries of hotel Chief Engineers have also witnessed a significant rise owing to development companies hiring this position to help them set up their Technical Services divisions in India Table 3 shows the percentage of growth in median salary in 2010/11 over the year 2007/08 hotels in Mid Scale and Budget segment in India.
We forecast that the year 2011/12 will witness salary increases in the range of 12-15%. We believe that the functional heads of Sales and Marketing, Human Resources, and Culinary positions will see the maximum increase. This may be attributed to any one or a combination of the following: Sales and Marketing will play an even more critical role in defining the bottomline profitability, thereby, driving higher revenue margins. Human Resource delivery will play a decisive role in creating effective talent management strategies aimed at reducing employee turnover as well as attracting and retaining top talent. Culinary positions will play a critical role in retaining the hotel's cutting edge in the segment over competition from high-end standalone restaurants which have led to an increase in the market value of top talent in the kitchen. Finally, to reiterate, a sustained focus on employee engagement and retention will be a key driver for maintenance of brand consistency and customer satisfaction, which in turn dominates the bottom line and offers organizations a competitive edge. The 2011 HCE India Hotel Salary Survey is now available for purchase. Information presented in the report includes: Total Annual compensation of 40 key Executive Committee, Department Head and Line Manager positions Analysis by hotel positioning Analysis by location
Table 3 Percentage of growth in median salaries in 2010/11 over 2007/08 across hotels in Mid Scale and Budget segments in India Percentage of Growth in
Position General Manager Financial Controller Human Resources Manager Front Office Manager Executive Housekeeper Food & Beverage Manager Executive Chef Sales Manager Chief Engineer
median salary in 2010/11 over 2007/8 1% 37% 38% 75% 56% 20% 70% 3% 33%
We also have more customised reports available as below: Luxury and First Class Hotels in metro destination Luxury and First Class Hotels in non-metro destination Hotels in First Class segment at leisure destination Hotels in Luxury segment at leisure destination Mid Scale Hotels in metro destination Mid Scale Hotels in non-metro destination Budget Hotels in metro destination Budget Hotels in non-metro destination Customised city-wise reports for key metro locations
In the Mid Scale and Budget segments the positions of Front Office Manager and Executive Chef have witnessed the highest increase which can be attributed to the following reasoning.
? of branded hotels in the midscale and budget segment Emergence across cities in India that emphasize on creating and maintaining minimal staffing and hire for positions that require multiple skills for multi-tasking
Table 4 Graphical representation of median salaries for key positions across hotels in Mid Scale and Budget hotel segment in India for the years 2007/08 and 2010/11
1,500,000 Median Salary (INR) 1,200,000 900,000 600,000 300,000 Manager Controller 2007/08 Resources Manager Manager 2010/11
For further information on how to purchase the 2011 HCE India Hotel Salary Survey and other compensation surveys, please contact Anupama Jaiswal at ajaiswal@hvs.com or Natwar Nagar at nnagar@hvs.com.
70% 60% 50% 40% 30% 20% 10% 0% Housekeeper Beverage Manager Percentage of Growth in median salary in 2010/11 over 2007/8
80%
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