Print Ads

Personal Care: Garnier Fructis

Headline: Its got to be strong, if you want it long. About the Ad: Garnier Fructis Long & Strong The 1st system for longer and shinier hair with active fruit concentrate from Garnier Specially formulated to strengthen long hair from within - right down to the tips. Anti-breakage: Makes hair 5X stronger; prevents breakage 84%.

Anti-split ends: Smoothens split ends and prevents new ones from forming. Anti-dullness: Restores shine and protects against dullness. Brand Recall: High Target Audience: women Cost analysis: costly Public Reviews: 1) It is attractive. I remembered my school fairy tale "rapunzel rapunzel let down your hair". 2) The ad is visually appealing but the body copy needs to be shortened. 3) The concept of healthy hair is clear, but what she is doing with her hair.

Personal care: Ponds Age Miracle.

Headline: When miracles come your way, magical results are bound to follow. About the Ad: Consequences are amusing. They show up when we least expect them. Sometimes negative, otherwise positive, they bring both remorse and reasons to rejoice in our lives. Great results often make us feel upbeat, while the good ones put a smile on our face. Here are some of the consequences you can consciously expect after using Pond's Age Miracle. Old photographs will soon look like you just took them yesterday.

You might feel the need to buy a new wardrobe to compliment your newly acquired youthful skin. You'll get the feeling that people are looking at you intently at the restaurant, at work and when you're out. Controlling time may not be in your hands, but with Pond's Age Miracle, time can be on your side. 7 days is all it takes to see the difference in your husband. 7 days to make a difference in your lives. You'll get the feeling that people are looking at you intently at the restaurant, at work and when you're out. Controlling time may not be in your hands, but with Pond's Age Miracle, time can be on your side. 7 days is all it takes to see the difference in your husband. 7 days to make a difference in your lives. Brand Recall: high Target Audience: women Agency: Ogilvy&Mather. Cost Analysis: costly Time to read: Its too long.

Public Reviews: 1) You said it! The new age women are not fools to be beguiled anymore. 2) First appearance is good....but then who reads long copies. 3) Nice, nobody read this much of copy as it is more. Rest all fine. 4) Mind Blowing Ad, great copy n even better visual! Hats off to the team!

Household Durables: Whirlpool Stainwash

Headline: Barsaat main jhoom ja Stain KO Bhool Ja About the Ad: Whirlpool Stainwash washing machines ensure that stains disappear with the press of a single button. This range is equipped with a special Stainwash function which comes hotwash and a unique 1-2, 1-2 hand wash action that removes 6 stubborn stains, like shoe polish, red sand etc. Brand recall: no brand recall Cost analysis: not very costly Agency: FCB Ulka. Target audience: women Nature of Ad: emotional

Public reviews: 1) Even though the concept can still do....but not the visual....its not even giving a natural look......seems like an old' Photoshop trick. 2) I m not satisfied with this ad. How can we relate stains with rain? Barsaat kaise daag laga sakti hai. I think, Visualization could have been much better.

Personal care: Dove Hair care

Headline: It's the happiest when it's cared for. About the Ad: Dove products can take good care of your hair. Brand recall: high

Cost analysis: less cost is required. Time analysis: Less Agency: Ogilvy&Mather. Target audience: women Public Reviews: 1) Concept of ad is ok but it needs some compliment so people can more attractive. 2) Simple, understated yet vivid and impact .I guess thats what they call poetic genius. 3) Excellent concept....visual is very impressive. 4) Good concept! But not very innovative....it looks like very common!

TV Ads
Pepsi

About the Ad
A man with unusual, long ears emerges out of a tent. Jingle: Gossip, whats the gossip. He dances his way forward as people queued up... outside look at him in surprise. As people wait anxiously for their turn to arrive, we see a fellow with big horns fixed on his head... coming out of the tent. Jingle: I am wicked. With the jingle playing, I am joking, comes out one chap with an extended smiling mouth following him, comes out an old man with long, raised hair. Charged up with his new look as he marches his way forward, one of the people... ...declares, he is rocking. Inside

the tent, we see a guy sitting next to a laptop sipping his Pepsi. A young fellow in turn approaches him... ...and requests, Hamari taraf se Phulwari ko ek puppy. Happy, as he comes out with protruding lips, the VO plays, Jee haan, ab apne face... ...se baney face toons bhejo net pe chat karte hue aur dil ki baat express karo Pepsi ki nayi face... ...toons bottle se. Sitting in front of her laptop Phulwari blushes on seeing her mans picture the ad ends as the jingle plays, whatta top ka is my face, my world, my Pepsi. Brand recall: To some extent Insertion time: 1 min Target audience: It is the youngsters. Cost analysis: Shown mostly at the night time so it is a costly Ad. Ad agency: JWT Nature of the Ad: Humorous Let us look at some public reviews for this Ad: 1) Bakwaas ad, Pepsi ads are getting Bakwaas day by day.

2) Technically sound, creatively sound, sound execution... straight communication with the good execution. Excellent last line. My face, my world, my Pepsi... quite viral. 3) Kaafi bura advt hai!! 4) JWT is clearly struggling with this brand. They need some new creative people. The above reviews show that this Ad has got both positive as well as negative reviews.

Cadbury5star

About the Ad
Sitting outside a trailer near the seaside, two guys discuss about going somewhere. They keep thinking but are not able to decide on a place. Soon, digging into his Cadbury 5 Star, another guy arrives and sits between them Speaking of the 5 Star the guy says, suna hai isko khaate hi aadmi, even before he is able to complete. The other two guys look about him in amazement but only hear his excited voice and vanish from the spot calling them, bahut achchi jagah hai yaar jaldi aao. Without a moment's delay, both of them share a 5 Star and vanish just like their friend but only with half of their bodies. VO: Noka, caramel, chocolate, itna kuch, jo khaaye kho jaaye. Cadbury 5 Star. Par yaad rahe, poori khaana. Brand Recall: No brand recall Insertion time: 40sec Nature of the Ad: Surprising, serious

Target Audience: youngsters, middle aged Cost analysis: costly, mostly shown at night Agency: Ogilvy&Mather Public reviews for this Ad: 1) Really cool ad. Don't know why they have 2 packs though. Is it for Crunchy or regular 5 Star? 2) Ok. superb way to say "poora khana" 3) I think ad has boring and long start but as the ad reaches its end becomes interesting. The idea is good but the ad is not framed properly I mean ad start and end is not linked properly. Could have been made proper. 4) This is the Imagination, Perfect Creativity, Perfect Copywriting, and Perfect Visualization. Hats off to all the team. 5) Superb show, cool imagination.

HSBC

About the Ad
Cleaning his place Rustom throws bits of waste paper in front of a bookshop right next to his cafe. Mahalaxmi, the owner of the bookshop responds violently by throwing the waste back in his As the angry woman goes to the extent of hurling books at our man, the VO continues, while 65% of Italians think that giving way is a sign of weakness. part of area. VO: In business, 68% of Swedens believe that you have to be prepared to descend your territory. VO: For Indians however, 38% believe that success often comes from the unlikeliest of partnerships. In the next shot we see the two rivals have in one case, on seeing a customer arrive, Mahalaxmi smartly shifts aside the buns on the counter to make place for some books. Not to be let down, the clever Rustom pushes aside the books formed a business alliance to open a caf cum

bookshop and try to sell the customer his buns. The ad ends as the voiceover concludes: Different points of view are welcome here. HSBC- The worlds local bank. Brand Recall: To higher extent Insertion time: 1min Target Audience: People engaged in Jobs, business. Agency: J.W.T London. Nature of the Ad: commercial Cost analysis: costly, mostly shown at night Public reviews for this Ad: 1) Good execution. Conveys what that want to 2) A beautifully made commercial. 3) I like print campaign more than this ad...

Dcold Total

About the Ad
The TVC opens on a man in a plane who keeps smiling even as his wife repeatedly scolds him. VO: Inko SAR dard nahin hai. The next shot is that of another fellow tuned in to his walkman. As the airhostess arrives with cold drinks, he excitedly picks up a glass. VO: Inko sardi-zukaam nahin hai. With his head twisted to one side, we see a sardar fellow lost in deep sleep. VO: Inko galey ka dard nahin hai. Cut to the shot of another man in the plane trying to adjust him between

other passengers. VO: Aur inko badan dard nLekin Captain Sareen ko yeh chaaron hai, says the VO, talking about the pilot suffering from all the four ailments.ahin hai. The ailing fellow sneezes and presses the wrong lever and as a result gets the plane to crash.VO: Band naak, galey ka Dard, s aur badan dard mein sirf DCold Total. The ad ends as we see the pilot hanging from a tree with the VO asking him, Hello Captain, yaad rahega Na, DCold Total? Brand Recall: Always. Insertion time: 40sec Agency: NA Target Audience: Everyone. Cost analysis: It is a costly Ad. Mostly shown at night Nature of the Ad: emotional Public reviews for this Ad: 1) Have agencies started to churn bad work or do clients have 2 much money to spend on such ideas and even air them on TV...they sure say there is life beyond 30 sec.

2) The plane crash indicates negative communication pilot hanging from tree - humor may be people shall remember the ad because of gimmics used. 3) Very sad ad.................with no connection at all.... completely messes. 4) No creativity shown. 5) The concept is effective to communicate the message but too exaggerated. 6) This is the Imagination, Perfect Creativity, Perfect Copywriting, and Perfect Visualization. Hats off to all the team. 7) Superb show, cool imagination. 4) I like print campaign more than this ad...

Radio Ads 1 :
st

Ad type: Social About the Ad: Polio ad is a social ad creating awareness among rural masses. Target audience is children below 5 years of age. It is not a regular ad it is advertised one month before the campaign. (According to the survey) Brand recall: no brand recall. Insertion time: 20 seconds. Target audience: rural masses. Cost analysis: not costly. Reviews: (1) Effective ad creates awareness about polio. (2) It is not so innovative. (3) It also shows the effects of polio.

nd

Ad type: social.

About the ad: It is a social ad creating awareness about HIV VIRUS among all age groups. Brand recall: High. Insertion time: 45 seconds. Target audience: All age groups. Nowadays, it is mainly focusing on youngsters. Cost analysis: not costly. Reviews: (1) Effective ad creates awareness about Aids. (2) It is innovative. (3) It also shows the after effects of HIV.

3rd:
Ad type: Commercial. About the ad: It is a Pantaloons ad mainly focusing on monsoon sale (up to 50% off). It advertises about latest trends in clothes, accessories& shoes etc. Brand ambassadors are Bipasha Basu& Zayed khan. Brand recall: High. Insertion time: 20 seconds. Target audience: All age groups. Cost analysis: Very costly. Reviews: (1) It is a superb ad, creates curiosity among all the age groups by giving various offers. (2) Good ad, hats off..to the team. (3)TV ad is better than radio ad

th:

Ad type: commercial About the ad: It is a nirmal lifestyle ad. Everything under one roof i.e. food, movie, kids accessories, cosmetics etc, Brand recall: High Insertion time: 20 seconds Target audience: All age group Cost analysis: very high Review: (1) Superb ad and innovative ad. (2) Well organized and all high brands are related to it.