A PRODUCT PROJECT REPORT ON

:: PREPARED BY :: MAKWANA HETAL G. F. Y. B.B.A. :: GUIDED BY :: PROF. ABHIPSHA VAGADIYA ::COLLEGE:: T.N.RAO COLLEGE RAJKOT :: SUBMITTED TO :: Saurashtra University Academic Year - 2007-2008

First Year Bachelor of Business Administration Academic Year: 2007-08 Submitted To Saurashtra University Rajkot
T.N.RAO COLLEGE OF MANAGEMENT STUDIES RAJKOT

Prepared by
Hetal Makwana FY B.B.A.

Guide:
Mrs. Abhipsa Vagadia

DECLARATION
I, Miss Makwana Hetal G. the student of F.Y.B.B.A. here by declare that the project work presented in this report is prepared by me. I abide by this that work has not been previously submitted it any other university for any other examination and it is own work and being done under the supervision of Prof. Abhipsha Vagadiya.

M akwana Hetal G F.Y.B.B.A. T.N.Rao College

PREFACE
In our F.Y.B.B.A. Syllabus, We have to take Compulsory industrial visit, Which is included a subject in our syllabus, the main aim of arranging such visit is fir guiding practical knowledge and experience in the various files of management to this student for the various files of management to the student. Practical knowledge is the best experience to understand the theoretical aspect of any field. In Management management sometimes parties are it may be from possible that differs management

theories but mostly to run any organization smoothly the theories are applied and they be come practical. The B.B.A. course has its own distinguished and unique solidarity by professional course. One of the basic requires during the study terms for the student of B.B.A is to under take visit to any industry to take practical training. The objective behind this type of practical training F.Y. level is to develop among students feelings of

industrial environment and constitutes and business patterns.

In this context practical training program during or academic year 2007 2008, I have visited at Makson Eng. Export located at Surendranagar. I here that this report would better serve the need of enriching and increase the practical knowledge of F.Y.B.B.A. Level.

ACKNOWLEDGEMENTS
I am hearing by indented to Makson Engineering Export for giving me the permission to prepare the project report of their huge organization. I am very thankful to Mr.Dhanjibhai Makasana and his staff for giving me all details and information about Makson Engineering Export. I am very thanking to Prof.Abhipsha Vagdiya who helped me to collect the true information along with the concerned officers of the unit. I have tried my level best to present available information in the best possible way. This is my great for to present this report. I hope this report will satisfy you.

INDEX
Sr. No. Particulars 1) 2) 3) 4) 5) 6) 6) Introduction Year of Establishment And brief history General information Form of organization and organization chart Location Various Departments 6.1) Production Department 6.2) Financial Department 6.3) Marketing Chart 6.4) Personal Department 7) 8) 9) 10) 11) Quality control Department Research and development Department Industrial Relation Problems and Suggestions Conclusion

INTRODUCTION

The personnel

function is concerned with

the

procurement, development, integration and maintenance of the personnel of an organization for the purpose of contribution towards the accomplishment of the units major goals and objectives. Personnel management is very important in the smooth functioning of any kind of organization. Whether it is a manufacturing firm, a government organization or a non profit making trust or club. Man is an active factor of production which controls and co-ordinates all other factors. Makson Engineering Export Located at

Surendranagar is the most leading industrial units of district. It was established in 1st March 1997 This unit produces machineries like chocolates machines processing and packaging machineries.

Works are continuously encouraged and motivated from management. The

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relation between managers and employees is very nice. The unit believes in human resources development and files to help their workers in the best possible way. This unit is also very conscious about its products. They check their product. It take care very much of manufactured machineries still it is not to be sales. This unit works very nicely.

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BRIEF HISTORY
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The form of orgation of Makson Engineering Export is sole proprietary concern. This unit is making growth since 1997 because of their hard work. The proprietary of makson Engineering Export is Dhanjibhai Amandijibhai Makasana. He had been awarded import Substitution award for developing and manufacturing cut and wrap machine first time in India he is also member of IIC. He 5started this unit in Surendranagar to diversity and expand the business in manufacturing complete set of processing and packaging machineries for food confectionery and pharmaceuticals. There are many branches of Maksons Company which are stared in India. The Makson Company produces many things like food confectionery and pharmaceutical. If also produces the machineries which are need for processing and packaging of food, confectionery and lakes but in present time it has total 85

12

Lakes. In this way we can say this company is progressing rapidly in the market. The reasons behind this advancement are sincere ettoset of workers and co-operation with each-other because of the good behavior and efficient management of proprietor.

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GENERAL INFORMATION
14

Name of Organization Export Office: Engineering Export

Makson Engineering Makson Rajkot High way Surendranagar

Year of Establishment Form of Organisation Accounting Year Main Product

: : : :

1997 Proprietary concern April to March Food, Confectionary and Pharmaceuticals, processing and packing machineries.

Visited unit product Name of product Lathe machine Snapping machine Hero machine Hand drill Air compressor

: Initial Stages 1, 00,000 1, 25,000 35,000 5,000 25,000

Tools, drill, table, etc 85,000 Generator set 25kva Welding machine 1, 00,000 25,000

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Major Market No. of Employee Weekly off Bankers Legal Advisor Auditors Phone E-Mail

: : : : : : : :

All Over in INDIA and EGYPT, U.S.A. etc 131 Thursday S.B.I. & I.C.I.C.I. C. P. Patel D. D. Shah +91-02752-285991

maksongroup@sancharnet.in makson@sancharnet.in Fax Web site Promoters Name Makasana Size of unit Power Facility Working Hours Competitors Bonus to workers Shift : : : : : Small Scale Unit From P.G.V.C.L. : 8 Hours Many big Companies As per Government rule Two shift 8 to 12 and 1 to 5 : : : +91-2752-285009 Anandjibhai www.makson-group.com Dhanjibhai

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ORGANIZATION CHART

17

Meaning of Sole Proprietorship Sometimes known as a one man business is a type of business unit where one person is solely responsible for providing the capital for bearing the risk of the enterprise and for the management of the business. J. L. Hanson Makson Engineering Exports is sole proprietary concern. Above in definition are see about sole proprietorship Dhanjibhai started it with 48 Lakes where 36 Lakes of his own and other 12 Lakes are taken from his friend and relatives. Now he has 1 Core.

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ORGANIZATION CHART

19

Chairman

20

21

INDUSTRIAL LOCATION

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Location of industrial means the place where the industry is established a location requires intensive thinking and implementation it may contribute either to success or to loss. It one wants to change in location it is very difficult It location is proper then company gets success. When the Organisation is located is highly effected to its evolution location of an industry in other words The method and desirability and concentrating industry in different areas of location. Makson Engineering Export is located at Rajkot Highway, Surendranagar. We way give some reasons for it why if was started at Surendranagar.

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RAW MATERIALS: Raw materials very important toll for the production of any product if is basic need for any products. Makson Engineering Export has easily available for this unit form Mumbai, Rajkot and Ahmedabad. AVAILABILITY OF LABORS Adequate supply of skilled and cheap labour is necessary for the smooth running of the business. The factor of labours is important in business. Workers are available from near the city. Various labours in this unit A. B. Skilled Employees. Unskilled Employees.

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MARKET: Market is the flood of any industry as well as finance. If the Industry is near to the market, then the product of the unit can be easily sent use full for the production. Makson Engineering Export is used power facilities to the market and transportation cost also reduces so industry gets bests marketing. Industry does not face any problem about marketing. The present status of marketing is handled sole marketing agent who he had large contact of the international level so this unit gets big market and no needs of franchise.

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TRANSPORTATION FACILITIES Transportation facilities are taken into consideration before locating any industry supply of national level and state level. It is use port ways to supply machineries too there foreign country. It is mostly use of RajkotAhmedabad and Bombay roads. POWER Power facilities are very important for business. It is very important for business it is very useful for the production. Makson Engineering Export is Gujarat Electricity Board.

FINANCE Finance is the flood of industry there is no

requirement of for routing money from others. It is available to the sole proprietor Dhanjibhai Makasana.

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PRODUCTION DEPARTMENT
INTRODUCTION Production is an important part of any industry. It is the heart of the firm. The whole firm functions for the purpose of producing something. DEFINITION Production management is the process of planning organizing, directing and raw materially the activities of the production function. Production function is the conversion of raw materials into finished products. Makson Engineering Export unit produce packing and processing machineries, these all items will have to be manufactured every month as per requirement.

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RAW MATERIALS 1) 2) 3) 4) 5) 6) 7) 8) 9) C. I. Casting and gunmetal casting. M. S. Casting. Aluminum Casting. S. S. Sheets and Plates. Bearings. Nut Bolts. Electric Motor and electric Switches and wire cord etc. Paints, Brushes.

10) Cooker etc. 11) Vacuums Pump and Gear Bod. 12) Panel Board.

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MANUFACTURING PROCESS
The 1. manufacturing processes for producing

machineries are as under:Body of machine is purchase in the form of casting and other parts are purchased in the form of steel bats.
2.

Body of machine has machining operation on radial drilling machine for drilling boarding. Steel Bars/Shafts are processed on lathe machine. Body of machine with manufactured parts together with brought-out parts like bearings electric motor reduction gear box nut-bolts panel board is assembled.

3.
4.

5. 6. 7.

Machineries will be spraying by colours. Final assembly process will be carry-out. Ready machine will be packed in wooden cases for dispatch. P.S. Some of the parts sub assembly To be prepared outside by job-work critical

components which can be produced on machinery will be manufactured in plant.

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FINANCE DEPARTMENT
DEFINITION: Finance is that administrative area r set or

administrative functions in an organization which relate with the arrangement of cash and credit, so that the organization may have the means to carry out its objectives as satisfactorily as possible Howard. Finance is lifeblood of fusinets it is rightly termed as the science of money we need finance for the production of goods and services as well as that distribution of financial requirement in about future and decided ratio of fixed capital and working capital take into future.

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IMPORTANCE: 1. Success of Promotion. 2. Smooth running of enterprise. 3. Cash Planning. 4. Finance for expansion.
5.

For long time survival of business unit.

6. Efficiency. In Makson Engineering Export has finance

department which is handled by Kanubhai A. Patel. The financial organization of this unit is as under in graphical form.

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MAKSON ENGINEERING EXPORT: Is sole Proprietorship firm here we have some financial information as under: CAPITAL STRUCTURE: Capital Structure retrers to the mix of long term sources of funds such as debts capital and involving reserves and surplus. ASSETS: It has following investment assets. Land and Building Plant and Machinery. Other Assets. Total. 35.80 Lacks. 40.10 Lacks. 09.10 Lacks. 85.00 Lacks.

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PROFITABILITY: Makson Engineering Export having main purpose of maximizing the genetics utilizes internal approvals to make long term source without borrowing form outside source. Hence, by the way there is long for utilization of funds is obtained easily. Sales: 40652851=33 Rs. term finance

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INTRODUCTION
Marketing management is a business discipline focused on the practical application of marketing techniques and the management of a firm's marketing resources and activities. Marketing managers are often responsible for influencing the level, timing, and composition of customer demand in a manner that will achieve the company's objectives. Philip Kotler and Kevin Lane Keller define marketing management as "the art and science of choosing target markets and getting, keeping and growing customers through creating, delivering, and communicating superior customer value.

Marketing are slot.

management

is

an

important

area

of

business. Production of good is meaningless unless the goods Marketing enables a business. The term of marketing has been derived from a word from market. A market menace the buyer and seller of a product and the interdict who facilities the purchases and sell. Marketing means, by which product are matched with the demand and through which the consumer is able to use and enjoy the product.

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VIEW OF MARKETING MANAGER:

As per the view of the marketing manager, the marketing activity is most important then other activity of business. The channel of distribution plays an important role in market activity in the movement of flow of funds. If any firm adopt long channel then for him that is very harmful for the bank. In the bank marketing activity is related to give more loan and getting money from the public.

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ADVERTISING
Advertising is a one-way communication whose purpose is to inform potential customers about products and services and how to obtain them. Every major medium is used to deliver these messages, including: television, radio, movies, magazines, newspapers, video games, the Internet (see Internet advertising), and billboards. Advertising is often placed by an advertising agency on behalf of a company. Advertisement decision is a very crucial decision because it may effect and reflect the whole marketing strategy. Through advertisement we can increase the sales or produce more and more production. Makson Engineering gives advertise through. News Papers Magazines Television Hoardings

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MARKETING DEPARTMENT
DEFINITION: Marketing mgt is the process of planning and executing the conception pricing promotion and distribution of ideas goods services to creates exchange that satisfy individual and organization objectives. - Philip Kotler.

MARKET & MARKETING RESEARCH Marketing research may be defined as The scientific and controlled process of gathering of non routine marketing information helping management to solve marketing problems. Forge & Forge Pvt. Ltd. uses various elements for marketing research for e.g. Decision tool:Here marketing decision rely more and more on formal, marketing research studies and on going marketing information system. Sometimes the company also undertakes a scientific approach.

Scientific approach:41

Here the researches adopt a rational outlook based on reason and logic, Accuracy is insured in observation, calculation and reporting, the process is standardized. Forge & Forge Pvt. Ltd. does not utilize the element of intensive study in marketing research.

PRODUCT PLANNING Product planning means planning or the product that is to decide what type of product is to be produced or what needs and requirement or to satisfy for whom the product is made in Forge & Forge Pvt. Ltd. product planning is done as per requirement of consumer & cost control is given higher consideration. It is seen that productivity of the goods manufactured is higher to sustain in the market. PRISING Pricing means fixation of value of product in monetary terms. Pricing governs the very feasibility of marketing program. Price is a fine mechanism to convert into rupees and paisa at the preserved value of a product to a consumer at appoint of time. In the Forge & Forge Pvt. Ltd. the method used for pricing a product is cost plus mark up method.

Price=production expenses to various heads + labor charge + profit margin.

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Forge & Forge Pvt. Ltd. adopts variable pricing policy where discrimination is made between the buyers. Here the prices are negotiable. Large and valuable customers are offered lower price & better discount. The objectives kept in mind while determining the price of products are 1) Market share 2) Sales growth
Marketing mgt is the heart of management marketing consists of those efforts which effect transfer in ownership of goods and care for the physical distribution. The marketing purpose of a industry unit is to create a customer. Marketing is divided in three categories. Local Market. National Market. International Market. Makson Engineering Export is producing accounting to customers demand and some foreign contract. Its products mostly supplied to USA, Bombay Chennai etc. PRICING POLICY:
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Pricing a marketing function form the price of a product as compared with quality, quantity and the package offered by the terms to determines whether he will have anything with the terms or not. Here, Makson Engineering Export has not

determined price in sequence. The unit determined price in basis of using raw materials its quality, quantity and time.

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PERSONNEL DEPARTMENT
DEFINITION: Personnel work force. - Dr. George. R. Terry Personnel mgt is concerned with human relation; it is also concerned with procurement development and maintenance of a satisfactory and satisfied labour force through requirement promotion and transitory. Personnel Department is also most important management is concerned with the obtaining and maintaining of satisfactory and satisfied

department some responsibility of workers. The record is a piece of written or a chart which provides ready information and which preserve evidence for future reference of behaviors opinion efficiency it is helpful in job analysis and promotion policy.

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Mat lays down more emphasis in the human elements in the need of human resources in U.S.A. companies and many big companies of other country spend 60% money o their profit for human being resources we can clearly see the important given to the human elements it is very essential to Avoid the level of mgt. Mr. Chaturbhai P. Patel is in-charge of personnel department he always find new talent for Company. The industry providing basic facilities to workers well as provides vast opportunity for development though mat.

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RECRUITMENT AND SELECTION: It is prime duty of personnel department to procure and maintain an adequate qualified working force of various personnel for managing the organization. Requirement is a process to discover the sources of manpower to meet the requirement of the staffing schedule and to employ effective measures for attracting that man power in adequate members to facilitate effective selection of an effective work force.

REQUIREMENT: It is first step in employment process which is for developing man-power efficiency if employee get actual recruit they will be work with more effectively industry development when the productivity and efficiency are increase and these are increase when employee get proper requirement. In Makson Engineering Export employees are

recruitment as per their qualification and talent if

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necessary training are required so as per their job training is given. SELECTION It is the process of choosing the candidates which are talented and qualified for proper job. Makson Engineering Export select employees by checking their efficiency at different level it checks many things which are behind in candidates.

TRAINING: If candidate selected and need some training, Makson Engineering Export gives proper training according to job. Training is an act of increasing the knowledge and skill of worker fordoing a certain job efficiently in other words training is on organization producer by which people acquire Knowledge on skill for definite parapets.

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WAGES AND SALARY: A wage may be defined as a sum of money paid under contract by an employer to a worker for services rendered. In the word of reminder T. bye. by wages then we mean a price paid for the services of above of any kind. Makson Engineering Export paid wages and salaries as per month of this units Rs.3,48,000=00. WELFARE FACILITIES: Makson Engineering Export has good criteria where employees get food and soft drinks at reasonable prices. In recess time employee go their and taking a rest. GIFT AND BONUS: Every festival Makson Engineering Export gives good and surprising bonus and gifts to their employees and also gives sweets.

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INDUSTRIAL RELATION Dhanjibhai A. Makasana is the owner of this Industry behave like the family members with their employees also on top mat people behave like him with middle and bottom level people, the relation customer is also good and also with other industry.

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QUALITY CONTROL DEPARTMENT

This department is very important and interesting department. This department is helpful to maintain the quality of production. Makson Engineering Export has quality control department. It has small department but signification to give all satisfaction to customers for quality is own aim and this department is necessary in this unit there are many modern machineries this department is always tried to increase the quality of the product. This unit has separate quality control department. There is a staff and person who are well qualified and talented in their field this unit has also well equipped quality control laboratory to conduct quality control test in house.

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R & D DEPARTMENT
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To-day

if

any

one

attends

to

stand

in

this

competitive world one new to maintain its quality research and department is very important for any industry to-day in business world there is lots of competition. To-day development. multinational This companies grow research rapidly and

because they believes in quality control research and department development work is done they find development and up gradation of new item and research they are doing lots experiment during the year. They spend large amount how to decrease the cast of production is find by this department. They to increase marginal productivity of workers by managers.

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INDUSTRIAL RELATION

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Every business activity is spread when industrial relation and communication are good. Makson Engineering Export is also maintaining the relation with other firms and companies so this unit also supplies machineries in foreign countries this unit has get its great position due to this industrial relation. Now-a-days this unit export machineries in Egypt. Many big companies give order and contract to this unit. We can say that industrial relation is very important for progress of company, In this unit relationship between managers and workers are very peaceful. Industry provides higher level of inspiration to its employees.

FUTURE PLAN

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Each and every industry has its own wishes and plan. Makson is a company which is going on day to day to toward top. In the modern competitive area the Makon has made very good process. It also wants much and more demand in future. The company aims at modifying their quality product & reduction in cost of production. The company wants to produce a good of product in minimum price. The company gives training to the personal for their better performance. The organization should provide opportunities for the development of their skills. The company future policy includes the doubling the capacity of sales through higher volume of production. It is going in a short time to appoint expansion the company. It is unit among different store. Company plays various revenue such as duty. Income tax, sales tax, octopi tax, other change applicable from the time to time as may be in imposed by the government. Company provides best quality of product of his company to the society.

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PROBLEMS
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Makson Engineering Export is the unit of makson. We know that in big industry has some problem like that it has a problem of skilled labour. It has not skilled labour and lack of co-operation of each other labour some time the problem create electricity of PGVCL.

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SUGGESTION
After visiting Makson Engineering Export of want to give some suggestion to them from experience and knowledge. This unit market give emphasis on human factor. 2. If must gives important to the human beings and gives some guideline and motivation.
3.

1.

Even it is company but selection must be good so this type of problem like lack of co-operation is not arises.

And the second thing if that here there is not much skilled labour in the suggestion of this problem is that it should be supplied the skilled labour. Thirdly the problem of electricity should be established by some generator set purchased.

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SWOT ANALYSYS
* Strength * Quality of product Loyal customers & employees Financially sound Use of latest technology * Weakness * Less advertisements * Opportunity * They have opportunity to take over international market because of law price and good quality both together. They should increase their export. * Threats * Business competitors Economic slow down

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CONCLUSION
I am happy to visit Makson Engineering Export. This visit and walk of project report given is best experience and useful knowledge to me so it is very much benefited tome. After the study of Makson Engineering Export, we can say that all the components of this unit are much more powerful so this company well get more progress in future and it is also achieve its goals which they have to achieve. My best are always with the unit to achieve more and more development in its future period.

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BIBLIOGRAPHY
In preparation of this report, I have used following books which are useful in collecting the data about project work.

MARKETING MANAGEMENT By Philip Kotler PERSONNEL MANAGEMENT By K.Aswathappa FINANCIAL MANGEMNT By I M Panday WWW.TATA-AIG-LIFE.COM

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