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Competitive advantage resides solely inside a company or in its industry Competitive success depends primarily on company choices
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Competitive advantage (or disadvantage) resides partly in the locations at which a companys business units are based Cluster participation is an important contributor to competitiveness
What is Competitiveness?
Competitiveness is determined by the productivity with which a nation uses its human, capital, and natural resources.
Productivity sets the standard of living (wages, returns on capital, returns on natural resources) that a country can sustain It is not what industries a nation competes in that matters for prosperity, but how it competes in those industries Productivity in a national economy arises from a combination of domestic and foreign firms The productivity of local or domestic industries is fundamental to competitiveness, not just that of export industries Devaluation and revaluation do not mean that a country is more or less competitive
Nations compete in offering the most productive environment for business The public and private sectors play different but interrelated roles in creating a productive economy
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Sources of Prosperity
Inherited Prosperity Inherited Prosperity
Prosperity is derived from selling or Prosperity is derived from selling or exploiting inherited natural resources exploiting inherited natural resources Prosperity is constrained Prosperity is constrained
Government is the central actor in the Government is the central actor in the economy as the owner and distributor of economy as the owner and distributor of resource wealth resource wealth Resource revenues allow Resource revenues allow unproductive policies and practices unproductive policies and practices to persist to persist Governments role gravitates towards the Governments role gravitates towards the distribution of wealth as interest groups distribution of wealth as interest groups seek a bigger share of the pie seek a bigger share of the pie
Companies are the central actors in the Companies are the central actors in the economy economy Prosperity can only be created by Prosperity can only be created by firms firms
Governments role is to create the Governments role is to create the enabling conditions for productivity enabling conditions for productivity and foster private sector development and foster private sector development
Decomposing Prosperity
Prosperity Prosperity
Standard of living Inequality
Income Inequality
Gini Index
Selected Countries
60
50
40
30
20
10
0
a Af ric a C h C os ile ta R ica C hi n Th a ai U l ni R te and us d si St an Fe ate de s ra tio n G ha na La tv Vi ia et na m Es to ni a Sp ai In do n ne si C a ro a Pa tia kis ta n R wa nd G er a m an Fi y nl an d C ze Nor wa ch Re y pu b Sw lic ed en Ja pa n
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Copyright 2006 Professor Michael E. Porter
ol o C
Note: Most recent Gini index data available for each country (1999 2003). Czech Republic data is from 1996. Source: World Bank, World Development Indicators, 2007.
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So
ut h
m bi
0.6
0.5
0.4
0.3
0.2
0.1
0
C TH HIN AI A LA N N D SI OR N W G AP AY VI OR E E A U TN ST AM RA U LI NI TE JA A D PA ST N A E S TE TO S N KO I A R E LA A TV R IA US FI SIA N LA N G D H AN A C O SPA S O ST IN U AR TH I AF CA RI TA CA IN IW D O AN N M ES AL IA AY SI C A HI L BR E AZ IL SL IND O IA C VAK O LO I A M SA T BIA U UR D I A KEY R AB IA
Note: Use most recent year available, either 2005 or 2006 Source: The Conference Board and Groningen Growth and Development Centre, Total Economy Database, November 2007
Competitiveness Master = 2007-11-14.ppt
Unemployment Performance
Unemployment Rate, 2006
Selected Countries
Croatia Macedonia (35%)
18%
Improving
16% 14% 12% 10% 8% 6% 4% 2%
Deteriorating
Poland (6.2%)
Colombia
Indonesia (7.04%)
Germany Slovakia China Ecuador Egypt Turkey Bulgaria Slovenia Spain France Greece (-10.1%) Czech Republic Finland Philippines Chile Portugal India Hungary Russia Latvia Italy Costa Rica Sri Lanka Canada Estonia Netherlands Sweden UK USA Romania Australia Austria Denmark Ireland Japan Pakistan Vietnam Taiwan New Zealand Norway Switzerland Korea Lithuania Ukraine Singapore Malaysia Thailand Iceland
0% -6%
-5%
-4%
-3%
-2%
-1%
0%
1%
2%
3%
4%
2,200
Taiwan South Korea (-1.3%) Mexico
1,900
Ireland
Poland Greece
Hungary (1.2%)
Japan
Slovakia
Portugal
US
Australia Finland
Bulgaria Denmark
1,600
France
Sweden Italy
Switzerland Austria
Germany Norway
Netherlands
1,300 -1.0%
-0.8%
-0.6%
-0.4%
-0.2%
0.0%
0.2%
0.4%
0.6%
0.8%
1.0%
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Norway (70.1)
UK Sweden Finland
40
Japan
Spain Iceland Greece Slovenia New Zealand Cyprus Slovakia
25
Portugal
Hungary Poland
Mexico
Bulgaria
10 -1%
0%
1%
2%
3%
4%
5%
6%
7%
8%
10
6.0%
4.0%
2.0%
0.0%
China Germany United Kingdom United States Japan
-2.0%
-4.0%
1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007
Source: Marcel P. Timmer, Gerard Ypma and Bart van Ark (2003), IT in the European Union: Driving Productivity Divergence?, GGDC Research Memorandum GD-67 (October 2003), University of Groningen, Appendix Tables, updated June 2005
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$800
$600
$400
Labor Productivity
$200
$0
-$200
-$400
-$600 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006
Note: Calculated from comparative price levels, defined as the ratio of PPP factors to exchange rates. Ratio of U.S. to local prices represents the volume of a representative basket of goods that can be purchased for a given amount of U.S. currency. Source: OECD (2007), authors calculations.
20080204 MOC Session 3 Copyright 2006 Professor Michael E. Porter
Productivity
Imports
Exports
Domestic investment
Domestic innovation
Competitive Environment
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Import Shares
Selected Countries
Import Share in GDP, in %, 2006
90%
Malaysia
80%
Estonia
70%
Hungary Lithuania Kyrgyzstan Honduras Bahrain Croatia Netherlands Thailand Latvia Macedonia Slovenia Costa Rica
60%
Mauritius
50%
40%
30%
20%
10%
Switzerland Austria Iceland Poland Portugal Korea Turkey Mexico Finland Sweden Germany China New Zealand UK Pakistan France Norway Australia Colombia Indonesia US Japan Russia Brazil
Georgia Morocco
South Africa
0% -5%
0%
5%
10%
15%
20%
25%
30%
35%
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Export Intensity
Exports as % GDP (2006)
Selected Countries
Slovakia
80%
70% Netherlands 60% Belarus 50% Ireland (-29.5%) Costa Rica 40% Philippines Ukraine 30% Moldova Indonesia 20% New Zealand Romania Turkey Iceland 10% Sweden Norway Denmark Ghana Russia Italy Macedonia Estonia
Thailand
Hungary
Spain
USA
0%
-10% -5% 0%
Colombia Brazil
5% 10% 15% 20%
USD 75M =
Copyright 2006 Professor Michael E. Porter
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80%
70%
60%
Sweden
50%
Cyprus
Cambodia
40%
Australia
30%
South Africa
20%
10%
0%
Finland Brazil Ghana Slovenia Russia Norway Germany Turkey Rwanda USA China Taiwan Yemen Saudi Arabia Korea Pakistan India Japan Indonesia Kuwait
Romania
Libya
-5%
Source: UNCTAD (2007)
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0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
Innovative Capacity
Innovation Output of Selected Countries
Annual U.S. patents per 1 million population, 2006
Japan
Taiwan
Switzerland Sweden Germany Canada Netherlands Denmark France UK Norway South Africa New Zealand Italy Hungary Russia Spain Mexico
Israel South Korea Singapore (16.7%) Austria Australia Hong Kong Brazil Poland Ireland China (31.9%) India (24.2%)
0.0 -2%
0%
2%
4%
6%
8%
10%
12%
3,500 patents =
Source: USPTO, 2006
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Si ng
G er
Ki n
ni te
* The share of a countrys patents filed between 1994 and 1998 that were highly cited in 1999. Source: CHI Patent, National Science Foundation and Council on Competitiveness data. Authors analysis.
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ni te
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Sw itz
et h
# of Patents
9372 8760 7848 6473 6158 6143 5105 4534 4166 4110 3285 2954 2600 2257 2100 1980 1664 1556 1552 1475 1376
166264
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Determinants of Competitiveness
Macroeconomic, Political, Legal, and Social Context Macroeconomic, Political, Legal, and Social Context
A sound macroeconomic, political, legal, and social context creates the potential for competitiveness, but is not sufficient Competitiveness ultimately depends on improving the microeconomic capability of the economy and the sophistication of local competition
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Sophistication of local customers and needs Strict quality, safety, and environmental standards
Availability of suppliers and supporting industries Presence of clusters instead of isolated firms
Successful economic development is a process of successive upgrading, in which the business environment improves to enable increasingly sophisticated ways of competing
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Categorizing influences by part of the diamond Arrows in the diamond Understanding cause and effect
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Cross-National E.g., Nordic Mobile Telephone network; character-based Asian languages Related and National Related and E.g., environmental regulation; Supporting Supporting consumer rights legislation Industries Industries Regional Regional E.g., state consumer E.g., breadth of regional economy; IFCs protection laws Related Clusters Cluster E.g., common local suppliers E.g., sophistication of local Cluster customers E.g., existence of supplier industries
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Copyright 2006 Professor Michael E. Porter
Measures the overall level of sustainable prosperity that can be supported given a countrys current competitiveness Highlights strengths and weaknesses of a countrys business environment relative to its overall level of current prosperity Reveals patterns of competitive evolution of individual countries Country-level BCI data will be distributed to project teams once countries are selected.
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45,000
Qatar
United States
Hong Kong Iceland Australia Ireland Canada France Taiwan Israel New Zealand Korea
Japan
Latvia
Saudi Arabia Chile South Africa Ukraine Costa Rica Brazil Venezuela Thailand Tunisia Colombia China Peru Jordan India Pakistan Philippines Indonesia Kenya Nigeria Tanzania Russia
Poland
Malaysia
High
Copyright 2006 Professor Michael E. Porter
Company Sophistication
Relative Position of Japanese Companies, 2007
Competitive Advantages Relative to GDP per Capita Degree of customer orientation Production process sophistication Capacity for innovation Company spending on research and development Nature of competitive advantage Breadth of international markets Extent of regional sales Value chain breadth Extent of staff training Control of international distribution 1 2 3 3 4 5 5 5 6 10 Competitive Disadvantages Relative to GDP per Capita Extent of incentive compensation Willingness to delegate authority 46 19
Note: Rank versus 74 countries; overall, Japan ranks 19th in 2006 PPP adjusted GDP per capita and 10h in Business Competitiveness. Source: Institute for Strategy and Competitiveness, Harvard University (2007)
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Competitive Advantages Relative to GDP per Capita Availability of scientists and engineers Railroad infrastructure Quality of electricity supply Quality of telephone/fax infrastructure Cooperation in labor-employer relations Local equity market access Quality of scientific research institutions Overall infrastructure quality Efficiency of legal framework University/industry research collaboration Reliability of police services
Note: Rank versus 74 countries; overall, Japan ranks 19th in 2006 PPP adjusted GDP per capita and 10h in Business Competitiveness. Source: Institute for Strategy and Competitiveness, Harvard University (2007)
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Favorable
Median Ranking, OECD
Unfavorable
100
80
60
40
20
Japans per capita GDP rank: 10
0
Doing Business Closing a Protecting Business Investors Getting Credit Employing Workers Trading Across Borders Enforcing Contracts Dealing with Licenses Starting a Registering Business Property Paying Taxes
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Japan
United States Taiwan Finland Hong Kong United Kingdom Korea Singapore Denmark Canada Switzerland Germany Sweden India Italy Norway Malaysia France Austria U.A.E.
Japan
Sweden United States Norway Singapore Switzerland Russia Denmark Australia Germany Canada Belgium Korea France Taiwan United Kingdom Netherlands Georgia
Japan
Denmark Israel Finland Switzerland Sweden United States Netherlands Belgium France United Kingdom Taiwan Singapore Austria Norway Luxembourg Hong Kong Ireland Iceland
Japan
Israel Singapore Germany Switzerland Denmark United Kingdom Hong Kong Iceland Netherlands Australia Canada Austria Norway Ireland New Zealand
Japan
Israel Austria Germany Netherlands Norway Hong Kong Tunisia Denmark France
Source: Unpublished data using the methodology described in Michael E. Porter and Scott Stern, Ranking National Innovative Capacity: Findings from the National Innovative Capacity Index, Global Competitiveness Report 2003-2004.
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Korea Malaysia
31
45 40 35 30 25 20 15 10
Norway
Netherlands Belgium Austria Sweden Australia Ireland Italy Spain Greece Korea Hungary Mexico Sri Lanka
Low
France
Canada
5 0
Poland Brazil
High
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Backup
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Demand Conditions
Japans Relative Position 2007
Competitive Advantages Relative to GDP per Capita Buyer sophistication Stringency of environmental regulations Government procurement of advanced technology products Presence of demanding regulatory standards 5 10 12 12
Note: Rank versus 74 countries; overall, Japan ranks 19th in 2006 PPP adjusted GDP per capita and 10h in Business Competitiveness. Source: Institute for Strategy and Competitiveness, Harvard University (2007)
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Competitive Advantages Relative to GDP per Capita Local availability of process machinery Local supplier quantity Local supplier quality Local availability of specialized research and training services
Note: Rank versus 74 countries; overall, Japan ranks 19th in 2006 PPP adjusted GDP per capita and 10h in Business Competitiveness. Source: Institute for Strategy and Competitiveness, Harvard University (2007)
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Context for Firm Context for Firm Strategy Strategy and Rivalry and Rivalry
Competitive Advantages Relative to GDP per Capita Extent of market dominance Intensity of local competition Lack of favoritism in decisions of government officials Effectiveness of antitrust policy Intellectual property protection
Note: Rank versus 74 countries; overall, Japan ranks 19th in 2006 PPP adjusted GDP per capita and 10h in Business Competitiveness. Source: Institute for Strategy and Competitiveness, Harvard University (2007)
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