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In Double-win strategy(a) Customer gets an additional benefit (b) Customer gets price debate. (c) Both customs and the sales person come out with sense of satisfaction (d) Both (a) and (b) Consumer behavior, Perception is a process through which (a) a consumer make ultimate purchasing (b) a consumer is satisfied (c) a consumers mind receives, organizes and interprets physical stimuli (d) Both (a) and (c) Sales forecast implies (a) an estimate of the maximum possible sales opportunities present in a particular market segment (b) an estimate of sales, in physical units, in a future period (c) Both (a) and (b) (d) Neither (a) nor (b) In advertising for is not allowed on T.V (a) Liquour (b) Cigarattes (c) Both (a) and (b) (d) Neither (a) nor (b) A theory states that no matter how efficiently goods / services are produced, if they cannot be delivered to the customer in the quickest possible time it is vain. This theory is called (a) Quickest the best (b) Instant service (c) Service on time (d) Timely effort Entrepreneurs find direct marketing the attractive because of (a) Investment is low (b) It doesnt required specialized skills (c) Returns are quick (d) All of the above

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Demonstration is an exercise to (a) attractively pack and display the goods (b) prove the characteristic of the product (c) Both (a) and (b) (d) Neither (a) and (b) Which among the following is not an example of Direct marketing ? (a) tele-marketing (b) sales on internet (c) mail order sales (d) Retail stores

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In selling consumption is the ultimate goal of the salesman while a marketer (a) identify consumer needs (b) develop an appropriate product / service to attain customer satisfaction (c) accomplish organizational goals through integrated marketing approach (d) All of the above 10. In Banking services, market can be segmented on the basis of (a) density (b) customers (c) Both (a) and (b) (d) Neither (a) nor (b)
9. 11.

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Which of the following is not a Post testing Technique of advertisement ? (a) Sales test (b) Focus group (c) Enquiry test (d) Attitude test Casual research is basically concerned with (a) establishing cause and effect relationship (b) arriving at a forecast or prediction of interest (c) measuring and estimating the frequencies with which of things occur (d) All of the above. A method, in which Brand equity is measured by comparing difference

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between the retail price of the brand and the retail price of an unbranded product in the same category is called: (a) Brand goodwill method (b) Price premium method (c) Both (a) and (b) (d) Neither (a) nor (b)
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Media planning includes: (a) assessing lost (b) selecting the right medium (c) both (a) and (b) (d) Neither (a) nor (b) In India, which commission can be approached to curb misleading advertisements (a) MRTP (b) MTP (c) ISPT (d) QTP In marketing initiator is a term which describes (a) who determines that some need is not being met and authorities a purchase to rectify the situation (b) who most directly involved in the consumption of the product (c) Both (a) and (b) (d) Neither (a) nor (b) What is the full form of LIC (a) Life Insurance Corporation (b) Life Insurance Commission (c) Life India Corporation (d) None of these recently has raised its stake beyond 10% in a few blue chip companies even after the insurance regulator IRDA decided to impose a cap of 10% on the institutions investment in a single company. (a) Life Insurance Corporation (b) General Insurance Corporation (c) Tata-AIG Insurance (d) None of these

Life Insurance Corporation has made fresh investments in which of the following companies in which the investor now holds more than 10% of their respective equity capital. (a) Siemens (b) PTC India (c) Tata Power (d) Cipla (e) All of these RATAN Tata has finally pulled out its Nano car project from . ending months of speculations about the fate of the countrys most awaited car. (a) Singur (b) Salboni (c) Pantnagar (d) None of these Name Indias largest company by market capitalization. (a) Reliance Industries (b) Tata Steel (c) Jindal Steel (d) None of these The promoters of Reliance Industries (RIL) recently converted their 12 crore warrants into an equal number of shares hiking the promoters holding in the company to 49%, with 52% voting rights. This involves an infusion of around . into the company. (a) Rs 15,142 crore (b) Rs 16,142 crore (c) Rs 5,142 crore (d) Rs 10,142 crore SAP consultancy Axon Group is based on which country ? (a) UK (b) India (c) Germany (d) Italy Which is SAP consultancy Axon Group in the news recently ? (a) SAP consultancy Axon Group will

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recommend HCL Technologies 441.1million buyout offer to its shareholders, withdrawing its earlier recommendation of Infosys 407-million offer. (b) SAP consultancy Axon Group will open 500 training centres in Asia (c) SAP consultancy Axon Group will recommend buying of TCS (d) None of these
25.

ICICI Bank, CEO and managing director KV Kamath is taking the help of . to find his successor. The professor will obtain independent data regarding the leadership attributes of the shorlisted senior management executives. Name the professor (a) Professor Wayne Brockbank, a clinical professor of business at the University of Michigans Ross School of Business (b) Director of IIM, Ahmedabad (c) Ministry of Human Resource, Govt of India (d) A committee formed of Professor from all IITs

'Benchmark' means __ (a) Benches for customers to sit (b) Benches for salesmen to sit (c) Products displayed on a bench (d) Set standards (e) All of the above 27. A Call Centre is __ (a) a meeting place for DSAs (b) a Training Centre for DSAs (c) a meeting place for customers (d) Data Centre (e) a back office set up where customer queries are answered 28. The sequence of a sales process is __ (a) Lead generation, Call, Presentation & Sale (b) Sale, Presentation, Lead generation & Call (c) Presentation, Lead generation, Sale & Call (d) Lead Generation, Call, Sale
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&Presentation (e) There is no sequence required 29. Home loans are granted to (a) Individuals (b) Institutions (c) Builders (d) All of these (e) None of these 30. 'Customization' means __ (a) Tailor-made products for each customer (b) Customers selling goods (c) Tailor-made products for each staff (d) A selling process (e) None of these 31. A 'Call' in Marketing language means __ (a) Calling On a salesperson (b) Calling on a customer (c) Making a phone-call (d) Telemarketing (e) None of these 32. A Marketing Survey is required for __ (a) deciding marketing strategies (b) deciding Product strategies (c) deciding pricing strategies (d) All of these (e) None of these 33. The Target Group for Education Loans is ---(a) all colleges (b) all parents (c) research scholars (d) meritorious students seeking higher education (e) all of these 34. Cross-selling means __ (a) Selling with a cross face (b) Cross country marketing (c) Selling other products to existing customers (d) Selling to friends (e) Selling to employees 35. Market Segmentation is useful for--(a) Preferential marketing (b) Targeting existing clients (c) Identifying prospects (d) Knowing customers' tastes (e) All of the above

The Target Group for Savings Deposit Accounts is __ (a) Newborn babies (b) students (c) parents (d) businessman (e) all of the above 37. Market Segmentation can be resorted to by means of __ (a) segmenting by age (b) segmenting by income (c) segmenting geographically (d) all of these (e) none of these 38. The Target Group for a Car Loan is --(a) all auto drivers (b) all auto dealers (c) all car owners (d) any individual needing a car (e) all of these 39. Market information means --(a) knowledge of industries (b) knowledge of households (c) knowledge of peers (d) knowledge of customers' tastes (e) All of these 40. Credit cards are used for (a) Cash withdrawals (b) Purchase of air tickets (c) Purchase of consumable items from retail outlets (d) All of these (e) None of these 41. TheTarget Group for Agricultural Loans is __ (a) any farmer (b) farm labourers (c) any individual dealing in agricultural or related activity (d) farmers'societies (e) all of these 42. The Target Group for Credit Cards is --(a) existing cardholders (b) all graduates (c) all minors (c) individuals with taxable income (d) all of these
36.

Market Segmentation means __ (a) segmenting the salesmen (b) segmenting the employees (c) segmenting the customers as per their Heeds (d) segmenting the products (e) All of these 44. A 'Target Group' means--(a) a group of sellers (b) a group of buyers (c) a group of products (d) a group of persons to whom sales should be focused (e) all of these 45. Marketing is not required for one of the following products ________?
43.

(a) Corporate Loans (b) Export Business (c) Import Business (d) Credit Card Business (e) None
46.

A Buyers Market means _______? (a)buyers are also sellers (b)sellers are also buyers (c)there are no sellers (d)demand exceeds supply (e)supply exceeds demand

47. Market share analysis helps the track _________? (a)Share price movements (b)percentage share of business (c)pricing strategy for share values (d)All of these (e)none 48.Diversification means __________? (a)marketing in different countries (b)marketing diverse companies (c)making new, diverse products d)marketing by diverse sales team

e)none 49. Study of marketing environment means ______________? a)study of companys markets, customers and competitors b)study of economic environment c)study of current trends d)All of these e)none 50. A Market plan includes __________? (a)market objectives (b)market research (c)pricing strategy (d)situation analysis (e)All of these 51. Customization is useful for ______?

(a) retaining the customers at the Bank for the full day (b)quick disposal (c)customers dealing with the same bank for long time (d)better standards e)All the above 54. The Traditional Marketing style involves __________? (a)Telemarketing (b)Direct Marketing (c)Indirect Marketing (d)Digital Marketing (e)All the above 55. Which is the technique used for effective marketing planning? (a)psychological tools for marketing (b)goal oriented (c)marketing research e)none (d)physical distribution (e)All the above 56. Niche Market means __________? (a) a free market (b)a social market (c)equity market e)All the above (d)capital market (e)a specified market for the target group 57. Internal Marketing means _________?

(a)motivating the sales force (b)to add variety in marketing (c)value added service (d)pleasing target customers

52. Telemarketing campaigns are resorted to ________? (a)avoid cold calls (b)avoid buyer resistance (c)avoid seller inhibitions (d)reaching a wider audience

53. Customer Retention means ___________?

(a) Selling to oneself (b) Selling to the employees (c) Selling of samples (d) Selling to foreign markets (e)none 58. Marketing in Banks is required for _________? (a)Getting new customers (b)Retaining existing customers (c)Lending (d)Accepting of deposits (e)All of these 59. Advertisements are required for __________? (a)Boosting the production levels (b)Motivating the employees (c)Boosting the sales (d)All of these (e)none 60. A Call means ___________? (a)calling on friends (b)calling on bank employees (c)calling on prospective customers (d)calling on insurance employees e)none 61. For effective selling, salesman should be which of the following ______? (a)pushy

(b)aggressive (c)timid (d)calmness (e)talkative 62. Customer Loyalty means _________? (a) shifting of customers from one bank to another (b)customers banking with one bank exclusively (c)customers returning lost items d)customers giving gifts to banks e)none of these 63. Rural Marketing involves ________? (a)selling to farmers and agriculturalists (b)selling to rural households (c)selling to rural industries (d)All the above (e)none 64. Which is the Four Cs of marketing? (a)customer, cost, communication, convenience (b)corporate, cost, communication, convenience (c)consumer, cost, communication, convenience (d)competition, cost, communication, convenience (e)none