CONTENT/TEACHING OUTLINE COMPETENCY: OBJECTIVE: 9.00 9.01 Explore career-sustaining opportunities in sports and entertainment marketing.

Summarize factors of interpersonal relationships.

A. Explain the concept of human relations and its importance to sports and entertainment marketing. 1. Human relations is getting along with others. 2. Teamwork is people working together to achieve a common goal. B. Discuss personal traits necessary to enhance interpersonal relations. 1. Friendliness is getting along well with others. 2. Courtesy is having good manners and a polite demeanor. 3. Ethical behavior is demonstrating honesty, integrity and fairness. 4. Creativity is using ones imagination to be original and inventive. 5. Initiative is being self-motivated to start a task without being asked. 6. Responsibility is being accountable for ones own actions and the resulting consequences. 7. Attitude is the disposition towards people and situations. 8. Self-control is the ability to slow anger and behave in a disciplined way, not impulsive. 9. Self-awareness is knowing ones strengths and weaknesses. 10. Willingness to change is adjusting to criticism or changes in the environment. 11. Self-esteem is self-respect or valuing ones personal worth. 12. Empathy is understanding another persons situation or feelings. 13. Assertiveness is having the confidence to stand up for beliefs, ideas, or rights. 14. Time management is budgeting time and respecting important deadlines. 15. Goal-setting is planning for the future. C. Describe factors that facilitate successful teamwork. 1. Train employees. a. Each new employee must know how to do the tasks he or she will be asked to perform. b. Existing employees need continuous education and training to improve knowledge, skills and efficiency. 2. Establish goals. a. The company should plan how it will accomplish goals and objectives. b. All team members should be committed to reaching the companys goals and objectives. 3. Delegate responsibility. a. Assign roles and duties. b. Make agreements for commitment to quality of work. 4. Evaluate performance. a. Evaluate individual employee performance. b. Evaluate whether or not the companys goals and objectives are obtained. 5. Communicate.
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CONTENT/TEACHING OUTLINE COMPETENCY: OBJECTIVE: 9.00 9.01 Explore career-sustaining opportunities in sports and entertainment marketing. Summarize factors of interpersonal relationships.

a. Management should promote open and effective channels of communication. b. Listening to customers may result in new products or better customer service and satisfaction.

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CONTENT/TEACHING OUTLINE COMPETENCY: OBJECTIVE: 9.00 9.01 Explore career-sustaining opportunities in sports and entertainment marketing. Summarize factors of interpersonal relationships.

Resources Printed References: Marketing Essentials, 3rd ed., pp. 176-189. Sports and Entertainment Marketing, pp. 235-239. Marketing, pp. 409, 606. Suggested Activities: Have students identify ten personal traits they possess and describe each. Have students choose a company and research its corporate training program. They should outline how the company trains their employees, with emphasis on teamwork. Play Win, Lose, or Draw with a list of terms from objective 9.01. There is a 9.00 project at the end of this competency.

Teacher Notes

Websites:

Other Resources: 9.01 PowerPoint Presentation

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