EVENT MANAGEMENT IN PUBLIC RELATIONS

GROUP NO-03

SUBMITTED TO-PROF.SOUMYA

NAME RUBY KHOT NEHA NAQVI BHAKTI PITRODIA NIDA ULDAY SHOIAB MANSURI

ROLL.NO 13 16 17 25 37

ACKNOWLEDGEMENT
Any accomplishment requires the effort of many people and this work is no different. We would like to thank Prof. SOUMYA for giving us an opportunity for doing the project together and for helping and guiding us in completion of the project.

We would all thank our parents and friends who have supported us and helped us in the project and constantly motivated us in doing the project. This was a new learning experience for us and will definitely help us in future.

Regardless of the source we wish to express our gratitude to those who have contributed to this work even though anonymously.

SR.NO TOPICS
01 02 03 04 05 06 INTRODUCTION IMPORTANCE OF EVENT MANAGEMENT EVENT MANAGEMENT IN TODAYS SENARIO CATEGORIES OF PLANNED SPECIAL EVENTS TYPES OF EVENTS

PG.NO
05 07 09 11 14 19

CREATING A PROMOTIONAL CAMPAIGN FOR YOUR EVENT

07 08 09 10 11 12 13

PEOPLE INVOLVED IN ORGANIZING AN EVENT SWOT ANALYSIS IN EVENT PLANNING EVENT EVALUATION SPECIAL EFFECTS IN EVENT EVENT MANAGEMENT COMPANIES CASE STUDY CONCLUSION

22 25 27 29 32 33 35

IN R DUC ION
Event management is the application of project management to the creation and development of festivals, events and conferences. Event management involves studying the intricacies of the brand, identifying the target audience, devising the event concept, planning the logistics and coordinating the technical aspects before actually executing the modalities of the proposed event. Post-event analysis and ensuring a return on investment have become significant drivers for the event industry. The recent growth of festivals and events as an industry around the world means that the management can no longer be ad hoc . Events and festivals, such as the Asian Games, have a large impact on their communities and, in some cases, the whole country. The industry now includes events of all sizes from the Olympics down to a breakfast meeting for ten business people. Many industries, charitable organizations, and interest groups will hold events of some size in order to market themselves, build business relationships, raise money or celebrate.

WHAT IS AN EVENT?
An event can be described as a public assembly for the purpose of celebration, education, marketing or reunion. Events can be classified on the basis of their size, type and context. An event can be: Social / lifecycle events Events like Birthday party, Hen/Stag party, Graduation day, Bachelor's party, Engagement, Wedding, Anniversary, Retirement day, Funeral etc. Education and career events

Event li e educati n fai j fai workshop, seminar, debate, contest, competition etc. Spo Events like Ol mpics, World Cup, marathons, Wimbledon, wrestling matches etc. E inment events Events like music concerts, fairs, festivals, fashion shows, award functions, celebrit nights, beaut peagents, flash mob, jewellery shows, stage shows etc. Politi al events Events like political procession, demonstration, rally, political functions etc. Co po ate events Events like MICE (meetings, incentives, conferences, exhibitions), product launches, road shows, buyer -seller meet etc. Religio s events Events like religious festivals / fairs, religious procession, Katha, Pravachan, Diwali fair, Dusherra fair etc. F nd aising/ cause elated events Any event can be turned into a fund raising or cause related event e.g. auctions.

IMPOR ANC

OF EVEN MANA EMEN

It is said that an organization is made of its employees and customers. Without employees and customers a company cannot survive. Thus, for every business having a healthy relation with its customers and employees is very important. Corporate incentive travel is a great way of winning the loyalty of the employees and customers.

It is said that an organization is made of its employees and customers. Without employees and customers a company cannot survive. Thus, for every business having a healthy relation with its customers and employees is very important. Corporate incentive travel is a great way of winning the loyalty of the employees and customers. These incentive programs are generally given in the form of tours and holiday packages. Generally these programs are completely informal and are for the purpose of leisure. Incentive travel programs are given to the most hard working employees or regular clients of the corporation that are profitable for the corporation. Incentive programs are well known in the bigger corporations. Corporate Events are a big part of most of the big corporations and industries in today's time. Whether it's for some products launch, annual day, or some award ceremonies. Events take place in many forms. Generally such events are attended by several industrial and other important guests. So therefore event management is very important. A proper event management will save you from last minute hassles. And to make these events memorable and leave a lasting impression on your guests and clients, it's important that you hire professional event management services. These events can also be a very good way of building an informal relation with the staff and customers of the company. Event Management Company will take care of all business meeting, media conferences and corporate conventions, and other corporate parties. Generally such travel programs and events take place abroad where there are
7

lots of sightseeing places to visit for the entertainment of your guests. But it can be a little difficult to manage everything on your own, so it s important that you hire the services of international event management companies that have experience and in-depth knowledge of the event destination. There are lots of international event management providers that are very popular in the corporate world. Costa Rica is one of the most favorite destinations for the international events. It is well known for its beauty, beaches and hospitality. It is one of the most popular tourist destinations for most of the tourists around the world. And due to its quality hospitality and efficient t ransport system that connects it with the outer world it s also very popular in corporate world for hosting such international travel incentive and events. Destination Management Company will make sure that all your guests and clients are having a good ti me. Planning is very important for such events, and for that you can hire Destination management services that will take care of all the important aspect of your events. These services include everything from the selection of the event destination, to arri val of guests and VIPs at the airport, their stay and food, and all their entertainment. Destination management services include all the expenses from travelling to stay in luxurious hotels.

EVEN MANA EMEN IN TODAY SCENARIO

Event Management today has its own importance. As far as business is concerned these sector sometimes need trade and products exhibitions for the promotion and growth of their company. The main purpose for such event management is to bring to notice to the local and international customers about the company. It has become the most significant part of any marketing strategy. These events are some type of ads that get the attention of the parties to their business. Organizing these events is not childrens play. Today events are organized not event management in weddings, birthday parties, anniversary parties, diwali parties, get together parties and even in kitty parties. The main reason why people opt for event management services is to any an event different from others and also foe a simple reason to enjoy the moment spent together. There are many event organizing company available in the market today. You can make your choice depending event are you looking for. Budget here plays a very important role because depending event management companies organize the event. The simple secret here is the more your budget the better you party could be. A simple search for them e vent management companies design and manage events, projects and pro grammes, with the assistance of their qualified and experienced event managers to make their event a big success. Most of the popular companies do all of the planning and footwork necessary for taking any event to a success. They consult their client to accomplish the specific requirements of them, thus events get accomplished with a high degree of success. For searching a suitable event management company at economical rates, you have to take the help of the Internet as there are a number of such types of companies available. You merely need to select a company; rest of the work will be done by them. Event they help you to choose venue according to your requirement.
9

Any person with good communication skills, and someone who enjoys interacting with people and of course have strong networking can become get into the business of event management. A qualification in event management could always be an add on. One has to be filled with dozens of creative solutions to impress and please the client in all way. Event management is nothing but a systematic way to create settings and execute properly festivals, events and conferences. Event management typically involves identification of target audience, devising a concept, plan logistics as well as coordinate and execute modalities of an event. Numerous companies host and organize events ranging from small private family dos like weddings or birthday parties to large-scale international events likeconferences and events like Asian games, film festivals that virtually represent the image of a whole country. Event management companies come into picture when corporates, charitable organizations, and other groups want to hold events to market themselves, build business relationships, raise money or celebrate an event. As such forevent management companies post -event analysis and ensuring a return on investment is a important driver that keeps the industry afloat.

10

CATEGORIES OF PLANNED SPECIAL EVENTS

SPE LE E T TE

Discrete/recurring event at a permanent venue Continuous event Street use event Regional/multi-venue event Rural event

 DISCRETE/RECURRING E ENT AT A PERMANENT VENUE A discrete/recurring event at a permanent venue occurs on a regular basis, and it has a specific starting time and predictable ending time. Events classified under this category have predictable peak arrival and departure rates relative to other categories of planned special events. These events generate high peak travel demand rates because of patron urgency to arrive at the venue by a specific event start time. Moreover, these events end abruptly upon game time expiration or the conclusion of a final song, which creates high peak departure rates. Stadiums and arenas occasionally host weeknight events that may conflict with commuter traffic, especially if media broadcasting the event mandates a specific start time. For instance, a Monday Night Football game held in San Diego, San Francisco, Oakland, or Seattle usually begins at 6:00p.m. Pacific time to satisfy television broadcast requirements.

11

 CONTINUOUS EVENT A continuous event occurs over a single or multiple days. Unlike a discrete/recurring event at a permanent venue, continuous events do not exhibit sharp peak arrival and peak departure rates. Event patrons typically arrive and depart throughout the event day.

Aside from conventions and state/county fairs, many continuous events take place at a temporary venue, a park, or other large open space. As a result, roadway and parking capacity issues may arise in the immediate area surrounding a temporary venue. Temporary venues may not have a defined spectator capacity, thus creating uncertainties in forecasting event-generated trips since a sell-out cap does not exist.  STREET USE EVENT A street use event occurs on a street requiring temporary closure. These events generally occur in a city or town central business district; however, race events or motorcycle rallies may necessitate temporary closure of arterial streets or limited-access highways. A street use event significantly impacts businesses and neighborhoods adjacent to the event site from the perspective of parking and access. A street use event closes a segment(s) of the roadway network and causes background and

12

event traffic to divert onto alternate routes, thus increasing traffic demand on other streets in the roadway network. Filming activities may require the closure of major roadways for an extended duration, but stakeholders can work with production companies on day-of-theweek scheduling.  REGIONAL/MULTI-VENUE EVENT A regional/multi-venue event refers to multiple planned special events that occur within a region at or near the same time. The collection of events may have different starting times and differ in classification category.

 RURAL EVENT Rural events encompass any discrete/ recurring event or continuous event occurring in a rural area. Planned special events occurring in rural areas deserve a stand-alone classification category for several reasons: Need for stakeholders to assume new and/or expanded roles. Existence of limited road capacity to access the event venue and potentially limited parking capacity at the venue. Existence of fewer alternate routes to accommodate event and background traffic. Lack of regular transit service and hotels near the venue. Existence of limited or no permanent infrastructure for monitoring and managing traffic.

13

TYPES OF EVENT
I CORPORA E EVEN S

Since the corporate world is a busy world. Well for that reason our Corporate event management team caters to the demands of our business clients by normally organizing shorter events but at a very reasonable cost perfectly suited for the business world. While organizing any corporate events, Fun Films & Music Entertainment aims and encourages the business employees to lean pro-actively but in a fun and encouraging way since this way it will help build them team unity and share a good rapport at the workplace EXHIBITION MANAGEMENT Exhibitions are meant for displaying new Brands & Products among the masses to create huge awareness. We render our professional services of various categories of exhibition ranging from trade & industrial fairs, consumer or public events, company in-house events to display attraction. Under trade and industrial fairs, we are exclusively dealing with traveling exhibition for group, product exhibition, school, college and university exhibition, hotel exhibition etc. Under consumer and public exhibition, we are providing our services of local exhibition, public exhibition, flower exhibition, music exhibition etc. Under company and other events, we are planning and organizing the exhibition of road exhibition/shows, product

14

launch exhibition, trade biz exhibition, B2B exhibition and B2C exhibition management.

CONFERENCE
Conferences are one of the most effective communication tools in relaying a business message or other communication to customers, staff or work force. Effective Conferencing will lead to extensive sales opportunities. It will provide you with existing and potential customers. Conferences are organized in an acoustically sound conference rooms. Provide with various audio and visual equipment and microphones required for the conference.

II

CULTURAL EVENTS

wide range of cultural events like religious ceremonies, theatre and arts, traditional folk evenings, talent hunt shows and all those which is close to your heart in your own cultural style, following your own tradition. India is a land of much diversity so its obvious that people from all different backgrounds have an abode here, having their own specific cultures and traditions which have been passed on from generation to generation which are sacred to them
15

at the same time. So it becomes pretty difficult for them alone to deal with everything but dont worry and take a deep breath because our event management team is just a click away from you.

STAGE SHOWS
In the arena of entertainment, stage plays an important role for attracting the masses for particular kind of action. So, the stage show simply stands for a designated space for the carrying out of staging or theatrical production. The stage assists as a place for role players or performers and a centre of attraction for the members of the audience. From architectural point of view, the feature of stage and its theme based shows may differ in its architectural design. However, stage may consist of a platform which is usually has raised level so that the audience from all corners of stage must be able to view the shows. The stage may be permanent or temporary or adjustable depends on what kinds of shows have to be performed at where and what place. But when it comes to the performance of the shows in a theatre or other building where such stage shows are held at regular interval, then permanent stage has become as one of its essential feature of such theatre or building.

III

PERSONAL EVENTS

Its unimaginable to even think about coordinating and supervising our own personal events since personal events are very dear and precious to everyone and a single mistake whether its small or big will definitely break our hearts. Personal events are those can did moments which leave a special
16

mark or impression in our hearts. Events like someone in our family graduating, or giving birth to a baby, gets married, dies or recovers from an illness becomes a hit news in our family and such news becomes personal because whatever the news may be-good or bad and whether its going to appear in the newspaper the next day or whether it will appear on the evening news tonight or not hardly matters because whether such news gets publicity or not it is and will remain close to our hearts which gives us enough reason to celebrate, flashing back the old times when it had actually occurred. various type of personal events are:
y y y y y

Wedding Anniversaries. Birthday Parties. Engagement Party. Bridal Showers. Family reunion.

CLASSICAL CONCERTS
Depending upon the clients' choices and requirements, these concerts are organized at an ideal location that suits them. Apart from arranging the locations, we also make other necessary arrangements for fooding, lighting, decorations so as create an environment for classical music and dance. From open stage concerts to the ones in theatres or halls, we can provide our services for all of them.

17

IV

LEISURE EVENTS

Leisure events includes music shows, live concerts, dance shows, star nights, mimicry shows, leisure sport and other and entertainment activities. Event planning teams major aim is to provide start-to-end services to our clients and to make it a happening and fun event and yet to make a memorable one to its entire guest attending the occasion. Or on the hand, for people who are mostly physically active, we try to engage their leisure time by organizing some quiet family dinner, going out in a pub or a drink, dining out in a retro, etc

EVENT CATERING

If you are planning any corporate event, business meeting, special event, your wedding, party for kids, birthday parties or any other special event for a gathering of 20, 50, 100, 500, 1000, 10,000 or more than this in Delhi or anywhere in India,then event catering offer you best menus with imaginative presentations and decorations. Depending on your requirements and budget, we will match the right caterer to your event to ensure that you receive fabulous food

18

CREATIN

A PROMOTIONA CAMPAIGN FOR YOUR EVENT

Ste s involved in creating a promotional campaign for your event

Note: Before creating a promotional campaign get the basic idea of some business and marketing terms.

Step 1: setup advertising objectives

Why you want to advertise? What is your objective of advertising? What do you want to get through advertising? For e.g - You want to advertise to create awareness about your event. - You want to advertise to get sponsors and clients for your events - You want to advertise to thank you your sponsors and clients.

Step 2: Decide your promotional Activities

How you are going to promote your event company, your organizers, your sponsors, your clients and your partners, pre-event, at-event and post-event. Before I go any further, let's get an idea of what is media and what is media vehicle. Media refers to various means of communications Broadly speaking there are five categories of media: Print, Electronic, outdoor, Transit and Miscellaneous media. Print media includes: newspapers, magazines, press releases, tickets, passes, invitations, banners, posters etc. Electronic media includes TV, Radio, Internet, Telephone, electronic signage etc. Outdoor Media includes Hoardings, Billboards, and Balloons etc. Transit Media includes promotion through cars, cabs, buses, trucks, trains, planes etc. Miscellaneous media includes everything else like: events, word of mouth publicity etc.
19

Media vehicle is a specific medium For e.g. if 'Internet' is media, then MySpace, Facebook, Twitter, Google, Yahoo etc are media vehicles. If 'TV' is a media, then specific TV program like 'Celebrity Apprentice' is a media vehicle. Similarly if magazine is a media, then specific magazine say 'playboy' is a media vehicle. How Print Media can be used for Promotion 1. Promote your event, sponsors and clients through newspapers ads, magazines ads, trade journals, press releases, tickets, passes, invitations, banners and posters. 2. Imprint you sponsor/client's company name and logo on your staff's shirts and caps and on the pens, diary, gifts, exhibitors' manual and other promotional materials.

How Electronic Media can be used for Promotion 1. Promote your event, sponsors and clients through TV and Radio Commercials 2. Provide free ad space on your company's website where your sponsors and clients can promote their products and services for particular period of time. 3. Develop an event website just to promote your upcoming event and provide a facility for online registration. All the details regarding the event must be available on the website. For e.g. if your event name is say 'spark2009', then come up with a website like www.spark2009.com 4. Use electronic signage like visual display signage, Plasma Screen, LCD Screen, LED Screen, Projection Screen, Video Walls etc to promote your sponsors and clients

How Outdoor Media can be used for Promotion

20

1. Promote your event, sponsors and clients through billboards and hoardings ads. A very large hoarding is known as the billboard. There are two types of billboards: Scrolling message billboard and mobile billboard. Hoardings can also be front lit, back lit, painted, poste r, mono pole, unipole and tri-vision. 2. You can also do promotion through Kiosk, Canopy, Flex and giant balloons.
How T ansit Media can be used fo P omotion

1. Road Shows are generally used in transit media. 2. Mobile billboards, mobile LED Display and caravan can also be used for promotion.

PEOPLE INVOLVED IN ORGANIZING AN EVENT

21

The number of people involved in organizing an event depends upon the size and scale of the event. While organizing a small party may require only one or two people, organizing a very large event like olympics may require several thousand people. An event management company can have following event professionals: 1) Event Manager/Event Planner He has following responsibilities: 1. He is responsible for planning and producing the whole event. 2. He is responsible for procurement management and resource management. 3. He formulates, prepares and implement risk management plan (risks related to event planning and production). 2) Event Coordinator He is responsible for coordinating with all event professionals and ensures that business operations are efficient and effective. 3) Information Manager He has following responsibilities: 1. He manages the information acquired through different sources. 2. He is responsible for the documentation of all business operations carried out pre-event, at-event and post-event. 3. He maintains database of service providers, delegates, guests, organizers, sponsors, partners, clients, target audience, media people and various govt. departments officials. 4. He formulates, prepares and implements the risk management plan. (risks related to information management like loss of data) 4) Logistic Manager He has following responsibilities:
22

1. Responsible for custom clearances and other clearances. 2. Responsible for warehousing of cargo 3. Cargo Insurance 4. He is expected to move goods and merchandise from one destination to the other in the most efficient manner. 5. He is responsible for procurement management and resource manage ment. 6. He formulates, prepares and implements the risk management plan. (risks related to logistic management like cargo theft etc.)
5) Securit Manager

He has following responsibilities: 1. He is responsible for formulating, preparing and implementing t he security plan and strategies. i.e. how to protect delegates, guests, service providers, organizers, sponsors, partners, clients, target audience, goods and merchandise etc. 2. He does procurement management and resource management. 3. He formulates, prepares and implements the risk management plan. (risks related to security like stampede, brawl etc)
6) Infrastructure Manager

He has following responsibilities: 1. He does procurement management and resource management. 2. He is responsible for setting up and dismantling the infrastructure for the whole event like: a. Construction of boundary walls, entrance and exit gates, driveways, walkways and parking lots b. Construction of AC/Non AC hangers/ halls, seating arrangement, stage design/ set up. c. Construction of green rooms, staff rooms, storage rooms, power rooms, toilets, sewage systems, stalls, counters, booths and kiosks.

23

d. He is responsible for setting up electricity, water and phone connections. e. He is responsible for conservancy (i.e. cleanliness). 3. He formulates, prepares and implements the risk management plan. (risks related to infrastructure management like sudden shortage of workers, materials, power failure etc)

SWOT ANAL SIS IN EVENT PLANNING

Products/Services Researc

If you are organizing a corporate event then it is necessary for you as an event manager to do research of the products/ services promoted and sold by your corporate client.
y

- Find out how the company promotes its products

24

- How the company wants to build/enhance the image associated with its product (also known as the brand image)? y - What is the market value and market share of the company and its products? y - Who are the customers of the product? y - What are the features of the product? y - What are the advantages and disadvantages of the product in comparison to competitors' products? All this research will later help you in making an effecting promotional campaign for your corporate event.
y

SWOT ANAL SIS In SWOT Analysis: 'S' 'W' 'O' 'T' stands stands stands stands for Strengths for Weaknesses for Opportunities for Threats

It is a strategic planning tool which is used to identify and analyze the strengths, weaknesses, opportunities and threats involved in your project. SWOT analysis can also be done on your organization. STRENGTHS: These are the attributes of your project/organization which are helpful in achieving project's objectives. For e.g.: experienced event team, high motivation level, excellent PR, good market share etc. WEAKNESSES: These are those attributes of your project/organization which are harmful in achieving project's objectives. For e.g.: social loafing, lack of funds, inexperienced event team, low energy level, lack of media and corporate contacts etc. OPPORTUNITIES: These are those external factors which are helpful in achieving the project's

25

objectives. For e.g.: little competition, favorable economic conditions, support from the local authorities, availability of the state of t he art infrastructure etc.
THREATS These are those external factors which are harmful in achieving the project s objectives. For e.g.: high competition, little or no support from local authorities, bad weather, poor infrastructure, high lab our rate, unav ailability of raw material etc. It is very important that you conduct SWOT analysis before developing an event plan to develop a strategy which maximizes the potential of strengths and opportunities of your project and at the same time, minimizes the impact of the weaknesses and threats.

EVENT EVALUATION
Steps Involved in Writing the Evaluation of an Event

26

Event evaluation is necessary to make you and your team more efficient and effective, the next time you organize an event. It is all about finding your mistakes and learning from them. Event evaluation should be done immediately after the event is over or the next day. Conduct a meeting with your team members to evaluate your event.

Step 1: Determine the extent to which event and advertising objectives have been achieved If you are not able to achieve your event and advertising objectives through your event, then no matter how much people enjoyed the event or how much popularity your event got, it is a complete failure on a commercial level.

Step 2: Get feedback from your clients and target audience One good way of getting feedback is through feedback form. To make sure that your clients give you feedback, make the feedback form part of your Exit pass form. The exit pass form is required to get exit pass for security clearance, to remove exhibits from the facility. To get feedback from target audience/ guests, make feedback form part of your gift voucher. A guest can redeem the gift voucher only when he/she fills the feedback form and give it back to an attendant. These tactics are required to get feedback, as people are generally reluctant to give any feedback in writing. You can ask following questions in your feedback form:

Q1) Did you enjoy the event? If no, then please state the reason.

Q2) what do you like most in the event?

27

Q3) what do you like least in the event

Q4) what are the problems you faced during the event

Q5) what could have been done to make this event better?

Q6) How do you rate the various services provided by us (please check one of the option): Hospitality: Excellent, good, average, poor Catering: Excellent, good, average, poor Excellent, good, average, poor

Transportation:

Management staff behavior: Excellent, good, average, poor Management staff services: Excellent, good, average, poor

Q7) would you like to participate in our next event?

SPECIAL EFFECTS IN EVENTS

1. BALLOON DROP

28

It is a type of special effect in which a bag full of inflated balloons is suspended from the ceiling or truss and then at a particular moment it is opened to release hundreds of balloons. This type of special effect is generally used on the new year's eve, inauguration/ closing ceremony or during the celebration.

2. FOG MACHINE

This machine creates fog (thick mist) by vaporizing fog juice through a heater .
3. HAZE MACHINE (OR HEATER LESS FOG MACHINE)

This machine creates haze (mild mist) by atomizing fog juice. Since this method doesn't use a heater therefore there is no warm up time.

4. DRY ICE FOG MACHINE

This machine creates low lying fog or the ground fog by immersing solid carbon dioxide (i.e. dry ice) in hot wate r or by immersing simple ice cubes in hot fog juice. Dry ice fog machine is generally used to cool the fog produced by other fog machines.

5. COLORED SMOKE

There are two ways of producing colored smoke: 1. By washing the smoke with colored lights. 2. By using the colored smoke cartridges. These cartridges can produce smoke in red, green, blue, yellow, orange etc colors and are available in 7 seconds or 30 seconds duration. The colored smoke produced by these cartridges is not pleasant to breathe and can stain fabrics and materials in the vicinity.

6. BUBBLE MACHINE

29

This machine is used to produce bubbles. It can produce hundreds of bubbles per minute.

7. SNOW MACHINE

This machine is used to produce evaporative or non evaporative snow flakes. Evaporative snow flakes evaporate in 30 seconds to 120 seconds. whereas non evaporative snow flakes last for few days. The snow flakes produced by the snow machine must be bio-degradable, non toxic, environmental friendly and they should not leave any water stain. Si ze of the snow flakes can be adjusted i.e. we can have small, medium or large snow flakes.

8. FOAM MACHINE

This machine is used to produce foam and is generally used in foam parties. Foam machine looks like the snow machine. Foam can damage anything that a regular water can. Therefore cover your walls with waterproof cloth and floor with plastic carpets when you are organizing a foam party.

9. WIND MACHINE

It is a large high powered fan and is used to create illusion of wind.

10.GOBO

Gobo means pattern. It is a stainless steel or glass etched cutout which is placed inside a pattern projector to project desired pattern on walls, ceiling and floor. Types of gobos 1. Stainless steel gobos 2. Glass gobos 3. Colored glass gobos 4. Commercially available gobos (.i.e. gobos available in the market) 5. Customized gobos (i.e. gobos made according to customers' specifications)
30

11. PATTERN PROJECTOR (OR ELLIPSOIDAL PROJECTOR)

This projector is used to project patterns on the walls, ceiling and floor. It uses gobos for displaying patterns. These patterns can be a corporate logo, stars, graphics etc. For best result use this projector in a darkened area.

12. HOLOGRAPHIC PROJECTOR

This projector is used to create a holographic image i.e. a three dimensional image without a projection surface.

EVENT MANAGEMENT COMPAN

Fun Films & Music Entertainment Pvt. Ltd. is a well established Indian Wedding Planning, Film Production and Event Management Compan .
31

Our quality services include all kind of pary planning services, road shows, laser shows, magical shows, award functions hosing etc. Fashion shows and ramp shows organizing services where we provide arrangement of models and other arrangements for the same like venues managemet, decorations etc. We also provide Artist Management services and can arrange celebrities for your personal or corporate events. The services of all types of TV Commercials, corporate ads and corporate films making sevices, product productions etc. We are also into film production, music production, audio video productions and radio jingle services. As an Event Management company we organize all kind of events whether personal or corporate, providing complete wedding planner services which include hosting of royal weddings, beach weddings. We offer you perfect wedding venues in India with attractive and cost effective honeymoon packages.

CASE STUDY
Like many others, JulieAnn Relihan decided to give her career a much-needed boost by enrolling in a part time postgraduate course. She had been working as a Marketing Executive for Hawaiian Tropic since 2005 - having graduated in International Marketing with French and Spanish in DCU when she learned at
32

the start of 2008 that Hawaiian Tropic would be moving its Irish operation to London in six months time. During her time with Hawaiian Tropic, JulieAnn had developed a keen interest in public relations from dealing with the firms outsourced PR agencies. This new newfound passion was to inspire her decision to return to education. One of the reasons I did the course was because I knew for six months that I was going to be made redundant, so I needed more ammunition looking for a new job especially in Ireland because the marketing and PR sphere here is not big and is very, very competitive. So JulieAnn did some research and decided to enrol in the European Institute of Communications (EIC) Postgraduate Diploma in PR with Event Management, which is a professional qualification accredited by the PRII (Public Relations Institute of Ireland). Postgraduate courses accredited by professional bodies are generally strongly orientated toward work-based skills, which was a major attraction for JulieAnn. All the staff in the Institute have their own PR jobs outside of lecturing, so its a very practical education that youre receiving, she enthuses. Obviously there is theory and exams but what makes it so good, and why I would recommend it, is that the backbone of the course is how you would apply what youre doing in the classroom out in the real world. She mentions a PR campaign project based on their employer organisation as a prime example of this approach. The course has certainly paid off in terms of JulieAnns career ambitions. She started a new job in the marketing & PR department of a Dublin -based cosmetics company within two weeks of leaving Hawaiian Tropic. I do think having the diploma on my CV and being able to say how I put in two nights a week from 6.30 to 9.00pm doing the course shows motivation, energy, and that youre willing to put the time and effort into your career. Although JulieAnn believes it was easier for her than fellow students with children to carve out the time to study, she says that its always hard to sit down and study, especially when you havent been in that mindset for a few years. Thankfully the EIC organised study groups and sessions on the Saturdays leading up to the exams. All part time students should consider taking part in a study group, whether provided by the college or not, as they can be very beneficial.

33

Even though she paid the course fee without any funding assistance, JulieAnn believes it was worth every penny. She now applies what she learnt during the course on a regular basis in her current role, writing effective press releases for example. Not only that, but like most part time postgraduate courses, which are attended by ambitious working professionals, the diploma was a valuable source of potential future contacts. Fellow students on JulieAnns course included a Fine Gael worker, an RTE reporter, and several other journalists

CONCLUSION

34

Event management is nothing but a systematic way to create settings and execute properly festivals, events and conferences. Event management typically involves identification of target audience, devising a concept, plan logistics as well as coordinate and execute modalities of an event. Numerous companies host and organize events ranging from small private family dos like weddings or birthday parties to large-scale international events like conferences and events like Asian games, film festivals that virtually represent the image of a whole country. Event management companies come into picture when corporates, charitable organizations, and other groups want to hold events to market themselves, build business relationships, raise money or celebrate an event. As such for event management companies post-event analysis and ensuring a return on investment is a important driver that keeps the industry afloat.

35